Director, Product Strategy (Innovation & Portfolio Expansion)

📍 Job Overview

Job Title: Director, Product Strategy (Innovation & Portfolio Expansion)

Company: Experian

Location: Virtual, Colorado, CO, United States

Job Type: Full-time

Category: Product Strategy & Innovation (GTM Operations Alignment)

Date Posted: April 16, 2026

Experience Level: 10+ years

Remote Status: Remote OK

🚀 Role Summary

• Drive the strategic development and commercialization of next-generation products within Experian's Identity, Marketing Data, and Audience Activation solutions.

• Identify and validate new product concepts that address unmet market needs and unlock incremental revenue streams through a deep understanding of client challenges and market trends.

• Lead cross-portfolio innovation by reimagining how Experian's core capabilities can be combined into differentiated offerings for emerging verticals and use cases.

• Act as a market-facing strategist, engaging directly with advertisers, brands, and partners to gather insights and translate them into scalable, repeatable solutions.

📝 Enhancement Note: While this role is titled "Director, Product Strategy," its emphasis on innovation, commercialization, and market expansion suggests a strong alignment with Go-To-Market (GTM) operations, particularly in defining the "what" and "why" of new product offerings before they are handed off for traditional product management and execution. The role requires a strategic GTM mindset to ensure new products are market-ready and commercially viable.

📈 Primary Responsibilities

• Conceptualize and develop new product ideas that address identified gaps in the market, focusing on unmet client needs within AdTech and MarTech.

• Construct robust business cases for new product initiatives, including comprehensive market sizing (TAM), detailed revenue potential forecasts, and precise investment requirement breakdowns.

• Define innovative pricing and packaging strategies that accurately reflect customer value and align with market positioning.

• Conduct direct client engagements with advertisers, brands, agencies, and partners to deeply understand their evolving needs and pain points.

• Apply structured strategic frameworks, such as Jobs-to-Be-Done (JTBD), to rigorously evaluate opportunities and differentiate scalable solutions from ad-hoc client requests.

• Drive cross-portfolio innovation by exploring synergies between Experian's identity, data, and activation capabilities to create unique, integrated offerings.

• Identify and capitalize on whitespace opportunities across key industries including Retail, Financial Services, Healthcare, B2B, and Automotive, as well as other emerging verticals.

• Strategically extend Experian's existing capabilities into new customer segments and use cases, fostering continuous portfolio expansion.

• Collaborate closely with Product Management, Sales, Business Development, Data Science, and Engineering teams to guide validated concepts through to roadmap execution and successful market launch.

📝 Enhancement Note: The responsibilities indicate a strong emphasis on business case development and market sizing, which are critical GTM operations functions. This role will likely define the initial market strategy and commercial framework for new products, requiring close collaboration with sales operations for enablement and revenue operations for forecasting.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Business, Marketing, Economics, or a related field is typically expected for this level of strategic role. Advanced degrees (MBA) are often preferred.

Experience: 8+ years of progressive experience in AdTech, MarTech, or closely related technology and data industries. A minimum of 2 years of direct experience specifically within Retail Media is a strong requirement.

Required Skills:

• Deep understanding of marketer needs, ideally gained from direct experience working at a brand or advertiser.

• Proven expertise in AdTech and MarTech ecosystems, including a strong grasp of audience activation and identity solutions.

• In-depth knowledge of first-party data strategies and their application in driving marketing effectiveness.

• Familiarity with key industry platforms including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and major social media platforms.

• Experience in developing comprehensive business cases, encompassing market sizing (TAM analysis) and detailed revenue modeling.

• Demonstrated ability to conceptualize new ideas and guide them through to validated opportunities, with a track record of successful innovation.

• Strong strategic thinking and analytical skills, with the ability to apply structured methodologies like Jobs-to-Be-Done.

Preferred Skills:

• Experience with AI capabilities and their potential integration into new product solutions.

• Familiarity with product lifecycle management and go-to-market strategies.

• Experience in strategic planning and portfolio management within a technology or data-driven company.

• Understanding of data privacy regulations and their impact on marketing and identity solutions.

📝 Enhancement Note: The emphasis on AdTech, MarTech, and specific platforms like DSPs and SSPs points to a role that bridges product strategy with the technical and operational realities of the advertising technology landscape. Candidates should be prepared to discuss how these technologies integrate and how their strategic thinking accounts for operational execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a portfolio demonstrating successful contributions to product strategy, innovation, or market expansion initiatives.

• Include examples of business cases developed, clearly outlining market analysis, revenue projections, and strategic recommendations.

• Present case studies of how client needs were translated into scalable product concepts or solutions.

• Demonstrate experience in defining pricing and packaging strategies that align with market value and business objectives.

Process Documentation:

• Examples of structured thinking applied to opportunity assessment, such as frameworks used for market sizing or competitive analysis.

• Documentation or descriptions of methodologies used to validate product concepts with market feedback (e.g., client interviews, pilot programs).

• Evidence of experience working with data science, engineering, and sales teams to define product requirements and roadmaps.

• Case studies highlighting the ability to identify and capitalize on market whitespace or emerging industry trends.

📝 Enhancement Note: For a role focused on "innovation, commercialization, and horizon expansion," a portfolio should clearly articulate the candidate's strategic process, from identifying a market need to validating a business opportunity and outlining a path to commercialization. This includes demonstrating how they've leveraged data and market insights to shape product strategy and drive revenue growth.

💵 Compensation & Benefits

Salary Range: $153,075 - $275,535 per year.

Benefits:

• Competitive compensation package including a bonus plan.

• Comprehensive core benefits: medical, dental, and vision insurance.

• Generous 401K matching program.

• Flexible work environment, offering remote, hybrid, or in-office options.

• Flexible time off policy, including vacation, sick leave, and volunteer time off.

• 12 paid holidays.

• Access to a comprehensive benefits portal: https://yourexperianbenefits.com/cand-index.html.

Working Hours: Full-time, typically aligning with standard business hours (approximately 40 hours per week), with flexibility offered due to the remote work arrangement.

📝 Enhancement Note: The salary range is based on the provided job posting data. The "Virtual, Colorado" location suggests the salary may be benchmarked against regional cost of living and market rates for this specific role within Experian's compensation strategy, which aims to reflect labor costs across various U.S. geographic markets. The benefits package is robust and emphasizes work-life balance and flexibility, which are key considerations for senior strategic roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Experian operates globally in data and technology, serving diverse markets including financial services, healthcare, automotive, agribusiness, and insurance. They leverage data, analytics, and software to help businesses and individuals access opportunities, prevent fraud, and manage financial goals.

Company Size: Experian is a large, established FTSE 100 company with approximately 22,500 employees worldwide. This size indicates a well-resourced organization with established processes, but also potential for agile innovation within specific divisions.

Founded: Experian's corporate headquarters are in Dublin, Ireland. The company has a long history, implied by its FTSE 100 status, and is continuously investing in advanced technologies.

Team Structure:

• The role reports to the SVP Product, indicating a senior position within the product organization.

• The Director will operate across the full product portfolio, implying interaction with various product teams and GTM functions.

Methodology:

• Experian emphasizes unlocking the power of data through analytics and software.

• The role requires a strategic approach, utilizing frameworks like Jobs-to-Be-Done to guide product development and innovation.

• A strong focus on client needs and market trends drives product strategy and commercialization efforts.

Company Website: https://www.experian.com/

📝 Enhancement Note: As a global leader in data and technology, Experian likely fosters a culture that values data-driven decision-making, innovation, and strategic growth. The "people-first" approach mentioned in the job description suggests a supportive and inclusive environment, which is crucial for attracting and retaining top talent in strategic roles.

📈 Career & Growth Analysis

Operations Career Level: This is a senior-level Director role, focusing on high-level product strategy, innovation, and market expansion. It sits at the intersection of product development and go-to-market strategy, requiring significant autonomy and strategic influence. The role is less about day-to-day product management and more about defining the future product portfolio and identifying new revenue opportunities.

Reporting Structure: The role reports directly to the SVP Product, providing clear visibility and access to senior leadership. This structure suggests a significant level of trust and responsibility, with direct impact on the company's strategic direction.

Operations Impact: This role is pivotal in driving incremental revenue and expanding Experian's market presence. By identifying and scaling new product opportunities, the Director directly influences the company's growth trajectory and competitive positioning in key AdTech and MarTech markets. The success of this role is measured by the successful commercialization of new products and the expansion of the company's portfolio into new areas.

Growth Opportunities:

• Strategic Leadership: Opportunity to shape the future product roadmap and innovation pipeline for a global leader in data and technology.

• Market Expansion: Potential to lead the charge into new verticals and customer segments, building significant domain expertise and market influence.

• Cross-Functional Influence: Develop strong relationships and leadership skills by collaborating with senior leaders across Product, Sales, Business Development, Data Science, and Engineering.

• Career Advancement: A successful track record in this role can lead to executive-level positions in product leadership, strategy, or GTM leadership within Experian or the broader industry.

📝 Enhancement Note: The "Director" title, combined with the focus on "innovation & portfolio expansion," positions this role as a strategic driver rather than an operational executor. Growth opportunities are likely tied to demonstrated strategic impact and the ability to translate market insights into tangible business outcomes, aligning with senior GTM and product leadership career paths.

🌐 Work Environment

Office Type: Experian offers a flexible work environment, allowing employees to work remotely, hybrid, or in-office. This suggests a modern approach to work that prioritizes results and employee well-being over strict location-based policies.

Office Location(s): While the posting specifies "Virtual, Colorado," Experian has a global presence with offices in 32 countries. This role's remote nature means the primary "workspace" is digital, but access to physical Experian offices for collaboration or client meetings could be an option depending on proximity and team needs.

Workspace Context:

• Digital Collaboration: Expect extensive use of virtual collaboration tools (e.g., video conferencing, messaging platforms, shared document repositories) for communication and project management.

• Data-Centric Environment: Access to Experian's vast data resources and analytics platforms will be fundamental to the role's success.

• Cross-Functional Interaction: The role necessitates frequent interaction with diverse teams, fostering a dynamic and collaborative work atmosphere focused on shared business objectives.

Work Schedule: Full-time employment with approximately 40 working hours per week. The flexible work environment and remote-friendliness suggest a degree of autonomy in managing one's schedule to accommodate project deadlines and collaboration needs across different time zones.

📝 Enhancement Note: The emphasis on a "flexible work environment" and "remote OK" status indicates that candidates should be self-motivated, disciplined, and proficient in managing their work remotely. The company's global footprint and diverse industry involvement suggest exposure to a wide array of business challenges and strategic considerations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter screen to assess basic qualifications, experience alignment, and understanding of the role's strategic nature.

• Hiring Manager Interview: A deep dive with the SVP Product or a senior member of the product strategy team to evaluate strategic thinking, market knowledge, and leadership potential. Focus will be on past successes in innovation and portfolio expansion.

• Cross-Functional Interviews: Conversations with key stakeholders from Product Management, Sales, Business Development, and Data Science to assess collaboration skills, ability to influence, and understanding of their respective functions.

• Case Study/Presentation: Candidates may be asked to present a strategic concept, analyze a market opportunity, or develop a business case for a hypothetical product. This will assess structured thinking, data analysis, and communication skills.

• Final Round: Potential discussion with senior leadership to confirm strategic fit and cultural alignment.

Portfolio Review Tips:

• Highlight Strategic Impact: Showcase projects where you identified market opportunities, developed product strategies, or contributed to significant portfolio expansion. Quantify results with metrics like revenue growth, market share increase, or successful product launches.

• Demonstrate Process: Explain your strategic framework (e.g., JTBD, market analysis methodologies) and how you applied it to translate client needs into actionable product concepts.

• Showcase Business Acumen: Include examples of business cases, market sizing analyses, and revenue modeling. Clearly articulate the assumptions, methodologies, and outcomes.

• Illustrate Collaboration: Provide examples of how you partnered effectively with cross-functional teams (Sales, Engineering, Data Science) to bring ideas to fruition.

• Tailor to Experian: Research Experian's current offerings, target markets, and strategic priorities. Frame your portfolio examples to demonstrate how your skills align with their business objectives and innovation goals.

Challenge Preparation:

• Market Analysis: Be prepared to discuss current trends in AdTech, MarTech, identity solutions, and audience activation. Analyze potential opportunities or challenges within these spaces.

• Strategic Frameworks: Be ready to articulate your approach to market sizing, revenue forecasting, and business case development.

• Innovation Scenarios: Prepare to discuss how you would approach identifying and validating new product concepts for a company like Experian.

• Cross-Functional Dynamics: Think about how to effectively influence and collaborate with different departments to drive product strategy forward.

📝 Enhancement Note: The "Product Strategy (Innovation & Portfolio Expansion)" focus means interviewers will be looking for candidates who can think big, identify market gaps, and articulate a clear, data-backed path to commercializing new offerings. The portfolio should serve as tangible proof of these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• CRM: While not explicitly mentioned for this strategy role, familiarity with CRM systems (like Salesforce) used by sales and business development teams is beneficial for understanding customer engagement and sales pipeline dynamics.

• Collaboration Suites: Proficiency in tools like Microsoft 365 (Teams, SharePoint, Word, Excel, PowerPoint) or Google Workspace for document creation, communication, and project management.

• Presentation Software: Advanced skills in PowerPoint or similar tools for developing compelling business cases and strategy presentations.

Analytics & Reporting:

• Market Intelligence Tools: Familiarity with platforms for market research, competitive analysis, and trend identification (e.g., Gartner, Forrester, Statista, Comscore).

• Data Analysis Tools: While this role is more strategy-focused, basic proficiency in data analysis tools or the ability to interpret outputs from data scientists and analysts is valuable. This could include Excel for financial modeling or understanding outputs from more advanced analytics platforms.

CRM & Automation:

• Business Case & Financial Modeling Tools: Advanced Excel skills for financial modeling, market sizing (TAM), and revenue projections.

• Product Strategy & Roadmapping Tools: Experience with tools that support strategic planning, idea management, and product roadmap visualization (e.g., Aha!, Productboard, Jira for concept tracking).

📝 Enhancement Note: This role is strategic, not execution-heavy in terms of software. The emphasis is on analytical and strategic tools for market assessment and business case development, rather than operational tools for day-to-day management. Understanding how these strategy outputs feed into operational systems (like CRM and product roadmapping tools) is key.

👥 Team Culture & Values

Operations Values:

• Innovation: A core value, driving the search for new product concepts and market opportunities.

• Data-Driven Decision Making: Emphasizing the use of data and analytics to inform strategic choices and validate opportunities.

• Client-Centricity: A strong focus on understanding and addressing client needs to deliver impactful solutions.

• Collaboration: A commitment to working effectively across diverse teams to achieve shared goals.

• Growth Mindset: Encouraging continuous learning, adaptation to market changes, and the pursuit of new challenges.

Collaboration Style:

• Cross-Functional Integration: The role demands seamless collaboration with Product Management, Sales, Business Development, Data Science, and Engineering teams, requiring strong communication and influencing skills.

• Strategic Alignment: Fostering a shared understanding of product vision and GTM strategy to ensure all teams are working towards common objectives.

• Feedback Loops: Establishing mechanisms for continuous feedback between market insights, product development, and sales enablement to refine strategies and offerings.

• Agile Approach: Embracing flexibility and iterative development to respond to market dynamics and client feedback.

📝 Enhancement Note: Experian's stated commitment to a "people-first approach" and its recognition as a Great Place to Work™ suggest a culture that values employee well-being, inclusion, and professional development. For a strategic role, this likely translates to an environment that encourages thoughtful debate, empowers individuals, and rewards strategic impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Volatility: Navigating the rapidly evolving AdTech and MarTech landscapes, including changes in data privacy regulations and emerging technologies like AI.

• Cross-Functional Alignment: Ensuring buy-in and effective collaboration across multiple departments with potentially competing priorities.

• Innovation Pipeline Management: Balancing the exploration of blue-sky ideas with the rigorous validation required for commercial viability.

• Translating Insights to Scalable Products: Moving beyond identifying client needs to developing standardized, scalable solutions that can be adopted broadly.

Learning & Development Opportunities:

• Deepening Industry Expertise: Gaining in-depth knowledge across Experian's diverse product portfolio and target verticals.

• Strategic Framework Mastery: Refining skills in market analysis, business case development, and go-to-market strategy formulation.

• Leadership Development: Enhancing influence, negotiation, and stakeholder management skills within a large, global organization.

• Exposure to Emerging Technologies: Staying at the forefront of AI and data advancements and exploring their application in new product development.

📝 Enhancement Note: The primary challenge will be identifying truly disruptive opportunities within a competitive landscape and successfully navigating the internal processes to bring them to market. Growth opportunities are directly tied to demonstrating strategic foresight and execution capability in driving Experian's innovation agenda.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you identified a significant market opportunity that led to a new product or business initiative. What was your process, and what were the results?" (Focus on structured thinking, market analysis, and quantifiable outcomes).

• "How would you approach developing a business case for a new product in the Identity and Activation space for the Retail Media market? What key data points would you need?" (Assess understanding of business case components, market sizing, and revenue modeling).

Company & Culture Questions:

• "What do you understand about Experian's position in the AdTech/MarTech landscape, and where do you see the biggest opportunities for innovation?" (Demonstrate research and strategic insight into the company's market context).

• "How do you foster collaboration and gain buy-in from diverse teams (e.g., Sales, Engineering, Data Science) when proposing new product strategies?" (Assess interpersonal and influencing skills).

Portfolio Presentation Strategy:

• Structure: Organize your presentation around key strategic initiatives. For each, clearly articulate the problem/opportunity, your strategic approach/methodology, the solution/concept developed, and the quantifiable business impact.

• Quantify Impact: Use metrics such as TAM sizing, projected revenue, market share gains, client adoption rates, or efficiency improvements.

• Showcase Process: Explain your thought process, the frameworks you used, and how you navigated challenges. Highlight your ability to collaborate and influence.

• Tailor to Experian: Connect your experience directly to Experian's business, products, and strategic goals. Emphasize how your skills can drive their innovation and portfolio expansion efforts.

📝 Enhancement Note: Candidates should be prepared to discuss market trends, strategic frameworks, and their personal experience in driving innovation. The interview will likely assess not just what they know, but how they think and apply their knowledge to solve business problems.

📌 Application Steps

To apply for this Director, Product Strategy position:

• Submit your application through the Experian careers portal via the provided link.

• Tailor your Resume: Highlight experience in AdTech, MarTech, product strategy, innovation, business case development, market sizing, and retail media. Use keywords from the job description and quantify achievements with metrics.

• Prepare Your Portfolio: Curate examples of strategic initiatives, business cases, and successful product concepts. Be ready to present a concise overview of 1-3 key projects that demonstrate your capabilities in innovation and portfolio expansion.

• Research Experian: Understand their core businesses, target markets, and recent strategic announcements. Prepare to discuss how your experience aligns with their goals and how you can contribute to their innovation agenda.

• Practice Your Narrative: Be ready to articulate your strategic approach, your understanding of marketer needs, and your experience in driving cross-functional collaboration and commercialization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.