Director of UX

📍 Job Overview

Job Title: Director of UX

Company: LifeMD

Location: New York, New York, United States

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design Operations

Date Posted: 2026-06-25

Experience Level: 10+ Years

Remote Status: Hybrid (with specified office days not provided, inferring flexibility within NYC area)

🚀 Role Summary

• Lead the strategic direction and execution of User Experience (UX) design across LifeMD's comprehensive digital healthcare platform, focusing on patient acquisition, onboarding, consultation, treatment, pharmacy, and longitudinal care journeys.

• Design and optimize intuitive, scalable physician and provider experiences to enhance operational efficiency and streamline clinical care delivery workflows.

• Drive the creation of user flows, journey maps, wireframes, prototypes, and high-fidelity designs for both web and mobile healthcare applications, ensuring a seamless and engaging user experience.

• Foster a data-informed design approach by leveraging customer research, behavioral analytics, and experimentation insights to measurably improve patient engagement, retention, conversion rates, and overall satisfaction.

• Champion the integration of AI-enabled healthcare experiences, including personalization, intelligent workflows, and automated engagement touchpoints, to advance LifeMD's position as a leader in digital healthcare innovation.

📝 Enhancement Note: While the title is "Director of UX," the responsibilities clearly indicate a strong product design and strategy component focused on operational efficiency within a healthcare context. This role bridges traditional UX craft with a deep understanding of healthcare workflows and business objectives, placing it firmly within the GTM and operations support ecosystem by driving user adoption and retention through superior experience. The emphasis on "scalable systems design" and "operational excellence" suggests a need for a candidate who can think holistically about the user journey and its impact on business processes.

📈 Primary Responsibilities

• Spearhead end-to-end UX design initiatives for critical patient touchpoints, encompassing acquisition, onboarding, consultation, treatment, pharmacy fulfillment, and long-term care management.

• Architect and refine intuitive, scalable interfaces and workflows for physicians and healthcare providers, directly impacting operational efficiency and the quality of care delivery.

• Develop comprehensive user flows, detailed journey maps, functional wireframes, interactive prototypes, and polished high-fidelity designs for LifeMD's web and mobile healthcare platforms.

• Collaborate intensively with Product Management, Engineering, Clinical Operations, Analytics, Growth Marketing, and Compliance teams to co-create customer-centric healthcare experiences that align with business goals and regulatory requirements.

• Utilize a robust framework of customer research, behavioral analytics, A/B testing, and experimentation insights to iteratively enhance patient engagement, improve retention metrics, optimize conversion funnels, and elevate overall patient satisfaction scores.

• Design and integrate innovative AI-powered healthcare experiences, including personalized content delivery, intelligent workflow automation, predictive recommendations, and proactive automated engagement strategies.

• Contribute to the development and maintenance of scalable design systems, ensuring consistency, usability, and adherence to robust accessibility standards across LifeMD’s entire digital ecosystem.

• Act as a primary advocate for human-centered, compliant, and data-informed design principles, embedding these practices into the development lifecycle of all healthcare experiences.

📝 Enhancement Note: The responsibilities highlight a strategic leadership role focused on both user-facing and internal (provider) workflows. The emphasis on "operational efficiency," "scalable systems design," and "compliance" suggests that candidates should be prepared to discuss how they have optimized processes and systems through UX design in regulated environments. The integration of AI is a key focus, requiring candidates to demonstrate experience with emerging technologies in user experience.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Psychology, Computer Science, or a related field, or equivalent practical experience. Experience:

• A minimum of 10 years of progressive experience in UX/Product Design, with a proven track record of designing and launching complex digital products and sophisticated customer experiences.

• Demonstrated experience in healthcare, telehealth, Software-as-a-Service (SaaS), marketplace platforms, or other highly regulated digital environments is strongly preferred. Required Skills:

• Mastery of user-centered design (UCD) methodologies, interaction design principles, information architecture (IA), and comprehensive accessibility standards (e.g., WCAG).

• Proven ability to translate complex user needs and business requirements into intuitive and effective user interfaces and workflows.

• Expertise in creating detailed user flows, journey maps, wireframes, interactive prototypes (using tools like Figma, Sketch, Adobe XD), and high-fidelity visual designs.

• Strong proficiency in leveraging customer research (qualitative and quantitative), behavioral analytics, and A/B testing results to drive design decisions and optimize user experiences.

• Exceptional communication, collaboration, and interpersonal skills, with a demonstrated ability to influence and manage stakeholders at all levels of an organization.

• Capacity to thrive in ambiguous, fast-paced, and cross-functional environments, effectively navigating complex challenges and driving projects to completion. Preferred Skills:

• Familiarity with AI-enabled product experiences, including personalization engines, intelligent workflow design, and recommendation systems.

• Experience designing for complex healthcare workflows, understanding the unique needs of both patients and providers.

• Contribution to or leadership of scalable design systems.

• Experience with agile development methodologies and close collaboration with engineering teams.

📝 Enhancement Note: The "10+ years" requirement and the emphasis on "complex digital products" and "scalable systems design" indicate this is a senior leadership role. The preference for healthcare/telehealth experience is critical, suggesting candidates should highlight any relevant domain knowledge or past projects. The mention of "compliance" and "regulated digital experiences" signals the need for candidates who understand the constraints and requirements of designing within a healthcare context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing end-to-end customer journey thinking, demonstrating how you've guided products from concept to launch.

• Examples of scalable systems design, illustrating your ability to create consistent and adaptable design solutions across multiple touchpoints and platforms.

• Case studies that clearly articulate the problem, your design process, the solutions implemented, and the measurable impact on user behavior and business metrics.

• Demonstrations of your proficiency in creating user flows, journey maps, wireframes, and interactive prototypes for complex digital products.

• Projects that highlight your ability to integrate data, user research, and experimentation insights into your design process. Process Documentation:

• Evidence of your ability to document and communicate design processes, including user research methodologies, ideation techniques, and usability testing protocols.

• Examples of how you've contributed to or managed design systems, including documentation of components, patterns, and guidelines.

• Case studies that detail the optimization of existing workflows or the creation of new, more efficient processes through UX design interventions.

• Documentation of your approach to ensuring accessibility and compliance within design projects, particularly in regulated industries.

📝 Enhancement Note: For a Director-level UX role, the portfolio is paramount. Candidates must demonstrate not just design craft but also strategic thinking, system-level design, and the ability to measure and articulate impact. The emphasis on "end-to-end customer journey thinking," "scalable systems design," and "data-informed design" means portfolios should go beyond visual mockups to show a comprehensive understanding of the product lifecycle and its operational implications.

💵 Compensation & Benefits

Salary Range: $180,000 - $210,000 Annually

Benefits:

• Comprehensive Health Care Plan (Medical, Dental & Vision)

• Retirement Savings Plan (Roth 401k)

• Life Insurance (Basic, Voluntary & Accidental Death & Dismemberment - AD&D)

• Flexible Paid Time Off (PTO) Policy

• Paid Company Holidays

• Short-Term Disability Coverage

• Professional Training & Development opportunities Working Hours:

• Standard full-time hours, likely aligned with the 40-hour work week, with an expectation of flexibility to meet project demands and cross-functional collaboration needs within the New York time zone.

📝 Enhancement Note: The salary range provided ($180,000 - $210,000) aligns with Director-level UX positions in a high-cost-of-living area like New York City, particularly within the tech and healthcare sectors. The benefits package is competitive and typical for a full-time role in a growth-stage company. The "Flexible PTO Policy" and "Training & Development" are attractive perks for senior professionals. The unspecified "Hybrid" work arrangement suggests a need for candidates to clarify specific in-office expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Healthcare / Health Technology

Company Size: While not explicitly stated, LifeMD is a rapidly growing digital health company operating at scale, suggesting a dynamic environment with a significant number of employees, likely in the hundreds to thousands, indicating both established processes and room for agile adaptation.

Founded: LifeMD has been operating for some time, having transformed healthcare through intelligent digital experiences. Its focus on "AI-enabled healthcare innovation" and "scalable virtual care platforms" points to a forward-thinking, technology-driven organization.

Team Structure:

• The UX team likely operates within or closely with the Product organization, comprising UX Designers, Researchers, and potentially UX Writers.

• This role will report to a senior leader (e.g., VP of Product, Head of Design) and will manage or lead design initiatives.

• Close collaboration with cross-functional teams including Product Management, Engineering, Clinical Operations, Data Analytics, Growth Marketing, and Compliance is a cornerstone of this role. Methodology:

• Data-driven decision-making is a core tenet, utilizing customer research, behavioral analytics, and experimentation to inform design strategies.

• A focus on human-centered design principles ensures that patient and provider needs are at the forefront of all product development.

• Emphasis on scalable design systems and accessible healthcare experiences.

• Agile methodologies are likely employed for efficient product development and iteration.

Company Website: https://www.lifemd.com/ (derived from domain_derived)

📝 Enhancement Note: LifeMD's positioning as a leader in digital healthcare innovation implies a culture that values technological advancement, data-driven insights, and a strong patient-centric approach. The hybrid nature of the role and the need for cross-functional collaboration suggest a culture that balances focused work with collaborative efforts. The healthcare industry context means compliance and ethical considerations will be paramount in all operations and design decisions.

📈 Career & Growth Analysis

Operations Career Level: Director of UX signifies a senior leadership position responsible for defining and executing the UX strategy for a significant product area or the entire platform. This role involves not only hands-on design but also team leadership, strategic planning, and influencing product roadmaps. It's a critical function that directly impacts user adoption, engagement, and the operational efficiency of healthcare delivery.

Reporting Structure: This role will likely report to a VP-level executive within Product or Design. The Director will be responsible for leading UX initiatives and potentially managing a team of UX designers and researchers. The close collaboration with Product Management and Engineering indicates a highly integrated role within the product development lifecycle.

Operations Impact: The Director of UX has a profound impact on LifeMD's operational success by:

• Improving Patient Acquisition & Retention: Intuitive and engaging patient experiences drive higher conversion rates and long-term loyalty, reducing customer acquisition costs and increasing lifetime value.

• Enhancing Provider Efficiency: Streamlined physician workflows reduce administrative burden, allowing clinicians to focus more on patient care, which improves throughput and satisfaction.

• Driving Scalability: Designing scalable systems ensures that LifeMD's digital platform can accommodate rapid growth without compromising user experience or operational integrity.

• Ensuring Compliance & Trust: Implementing compliant and user-friendly designs builds trust with patients and regulatory bodies, mitigating risks and fostering a secure healthcare environment.

Growth Opportunities:

• Leadership Development: Opportunity to build and mentor a UX team, developing leadership and management skills.

• Strategic Influence: Play a key role in shaping the product vision and strategic direction of LifeMD's digital healthcare ecosystem.

• Domain Expertise: Deepen expertise in the rapidly evolving digital healthcare and AI-in-healthcare spaces.

• Cross-Functional Advancement: Potential pathways into broader Product leadership roles or strategic operational roles within the company.

📝 Enhancement Note: This role is positioned for significant impact and growth. It requires a candidate who can not only excel at UX craft but also demonstrate strategic thinking, leadership potential, and a deep understanding of how user experience drives business and operational outcomes in a complex industry like healthcare. The "Director" title implies a significant scope of responsibility and influence.

🌐 Work Environment

Office Type: LifeMD specifies a "Hybrid" work arrangement in New York, indicating a blend of remote work and in-office collaboration. This suggests a modern office space designed to facilitate teamwork, ideation, and cross-functional meetings. The specific number of days in the office is not detailed, but hybrid models typically involve 2-3 days per week.

Office Location(s): New York, New York, United States. This prime location offers access to a vibrant talent pool and a hub for innovation, particularly in the tech and healthcare sectors.

Workspace Context:

• Collaborative Environment: Expect an office designed to foster collaboration, with meeting rooms, shared workspaces, and areas for informal discussions, crucial for a hybrid team.

• Tools & Technology: Access to industry-standard design and collaboration tools will be provided to support efficient work, both remotely and in the office.

• Cross-Functional Interaction: The hybrid model will necessitate intentional efforts to ensure seamless communication and interaction with remote and in-office team members across different departments, including Product, Engineering, and Clinical Operations.

Work Schedule: While a standard 40-hour work week is implied for full-time employment, the hybrid nature and the demands of a fast-growing tech company may require flexibility. The emphasis on results and effective collaboration will likely be more important than strict adherence to hours, especially for a Director-level role.

📝 Enhancement Note: The hybrid work environment in New York City presents both opportunities and challenges. Candidates should be prepared to discuss how they manage productivity and collaboration in a distributed team setting. The emphasis on "scalable" solutions and "operational excellence" suggests the company values structured approaches to work, even within a flexible framework.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with Talent Acquisition to assess basic qualifications, cultural fit, and interest in the role.

• Hiring Manager Interview: Discussion with the hiring manager (likely a VP of Product or Design) to delve into experience, strategic thinking, and leadership capabilities. This stage will heavily focus on your approach to UX strategy and team management.

• Portfolio Presentation & Deep Dive: A dedicated session where you present your portfolio, showcasing end-to-end UX design projects, focusing on complex digital products, scalable systems, and measurable impact. Expect detailed questions about your process, decision-making, and problem-solving. This is where your ability to articulate operations impact through design will be assessed.

• Cross-Functional Interviews: Meetings with key stakeholders from Product, Engineering, Clinical Operations, and potentially Growth Marketing. These interviews will assess your collaboration skills, ability to work with diverse teams, and understanding of their perspectives.

• Executive Interview: A final conversation with a senior executive (e.g., C-suite) to evaluate strategic alignment, leadership potential, and overall fit with LifeMD's vision.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business and operational impact of your designs. Quantify results wherever possible (e.g., improved conversion rates, reduced support tickets, increased user engagement).

• Showcase Process: Detail your UX process for each case study, highlighting how you used research, ideation, prototyping, and testing to arrive at your solutions. Emphasize how your process contributed to operational efficiency or improved outcomes.

• Highlight Scalability & Systems Thinking: Present projects that demonstrate your ability to design scalable solutions and contribute to or manage design systems. This is crucial for a Director role.

• Address Healthcare Context: If you have healthcare or regulated industry experience, ensure these projects are prominently featured, discussing how you navigated compliance and user needs specific to healthcare.

• Prepare for AI Discussion: Be ready to discuss your experience or perspective on designing AI-enabled healthcare experiences.

Challenge Preparation:

• You may be given a take-home design challenge or a live design exercise focused on a specific problem relevant to LifeMD's platform.

• Prepare to articulate your strategic approach, key design decisions, and how your solution would impact users and operations.

• Practice presenting your work concisely and persuasively, anticipating questions about trade-offs, technical feasibility, and future iterations.

📝 Enhancement Note: The interview process is structured to assess leadership, strategic thinking, and deep UX expertise within a healthcare context. The portfolio presentation is the most critical component, requiring candidates to demonstrate not just design skill but also their ability to drive business outcomes and operational improvements through UX. Preparing for questions about AI in healthcare and dealing with regulated environments will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools for creating wireframes, user flows, prototypes, and high-fidelity designs).

• User Research & Analytics: Tools for conducting user interviews, surveys, usability testing (e.g., UserTesting.com, Lookback, SurveyMonkey), and analyzing behavioral data (e.g., Google Analytics, Amplitude, Mixpanel).

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack (for cross-functional team communication, task management, and documentation).

Analytics & Reporting:

• Web/Product Analytics: Google Analytics, Amplitude, Mixpanel, Pendo (for tracking user behavior, conversion funnels, engagement metrics, and reporting on product performance).

• Dashboarding Tools: Tableau, Power BI, Looker (for visualizing data and creating reports for stakeholders).

CRM & Automation:

• While not directly a UX tool, familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools can provide context for patient journeys and acquisition funnels. Understanding how UX outputs integrate with these systems can be beneficial.

• Design System Management: Tools or platforms used for creating, maintaining, and distributing design systems (e.g., Zeroheight, Storybook).

📝 Enhancement Note: A Director of UX is expected to be proficient in a wide range of design and analytics tools. The emphasis on data-driven design means strong analytical tool proficiency is crucial. Familiarity with systems thinking extends to understanding how design systems integrate with development workflows and how UX impacts broader CRM and automation strategies.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of patients and healthcare providers, ensuring every design decision prioritizes user value and experience.

• Data-Driven Excellence: A culture that relies on evidence, analytics, and experimentation to guide product strategy and design iterations, fostering continuous improvement.

• Innovation & Agility: Embracing new technologies, particularly AI, and operating with a nimble, adaptable approach to quickly respond to market changes and user feedback in the fast-paced digital health landscape.

• Collaboration & Transparency: Fostering an environment where cross-functional teams work together seamlessly, sharing insights and feedback openly to achieve shared goals.

• Compliance & Integrity: Upholding the highest standards of ethical conduct and regulatory compliance in all aspects of healthcare delivery and digital experience design.

Collaboration Style:

• Integrated Product Teams: UX designers work as embedded members within product squads, collaborating closely with Product Managers and Engineers throughout the development lifecycle.

• Cross-Functional Partnerships: Proactive engagement with Clinical Operations, Growth, and Compliance teams to ensure holistic solutions that meet diverse stakeholder needs.

• Design Critiques & Workshops: Regular opportunities for peer feedback, design reviews, and collaborative brainstorming sessions to refine solutions and share best practices.

• Knowledge Sharing: Encouraging the sharing of research findings, design patterns, and lessons learned across teams to build collective expertise and drive consistency.

📝 Enhancement Note: LifeMD's culture is likely shaped by its mission to transform healthcare, emphasizing innovation, patient care, and operational efficiency. A Director of UX must embody these values, translating them into user experiences that are not only engaging but also compliant and scalable within the healthcare domain. The collaborative style is essential for navigating the complexities of a multidisciplinary digital health organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Healthcare Complexity: Designing for a highly regulated industry with stringent compliance requirements (e.g., HIPAA) while maintaining an intuitive and accessible user experience.

• Balancing Patient & Provider Needs: Simultaneously optimizing experiences for diverse user groups (patients seeking care, physicians delivering it) with potentially conflicting priorities.

• Integrating AI Ethically & Effectively: Designing AI-powered features that enhance care and efficiency without compromising user trust, data privacy, or clinical judgment.

• Scaling Design Systems: Ensuring design systems remain robust, adaptable, and inclusive as the product suite and user base grow rapidly.

• Driving Behavioral Change: Motivating users to adopt new digital health behaviors and maintain engagement with chronic care management through effective UX interventions.

Learning & Development Opportunities:

• AI in Healthcare Specialization: Deepen expertise in applying AI and machine learning to enhance patient outcomes, provider workflows, and operational efficiency within a healthcare context.

• Leadership and Team Building: Develop advanced skills in managing, mentoring, and growing a high-performing UX design team.

• Strategic Product Leadership: Gain exposure to broader product strategy, business development, and executive decision-making within a fast-growing digital health company.

• Industry Conferences & Certifications: Opportunities to attend leading UX, digital health, and AI conferences, and potentially pursue relevant certifications to stay at the forefront of the industry.

📝 Enhancement Note: The challenges presented are inherent to a leading digital healthcare company. Candidates should demonstrate an understanding of these complexities and how their UX leadership can help overcome them. The growth opportunities are substantial, offering a path for significant career advancement and specialization in a high-demand field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the UX strategy for a complex digital product from inception to launch. What were the key challenges, and how did you ensure the design supported operational goals?" (Focus on strategic thinking, end-to-end process, and operational impact.)

• "How would you approach designing an AI-powered feature for patient adherence to medication? What ethical considerations and user experience principles would guide your design?" (Assess understanding of AI, user empathy, and compliance.)

• "Imagine we need to redesign our physician consultation workflow to improve efficiency by 15%. Walk us through your design process and the key metrics you would track." (Evaluate problem-solving, process articulation, and data-driven approach.) Company & Culture Questions:

• "What interests you most about LifeMD's mission and our approach to digital healthcare?" (Show genuine interest and alignment with company values.)

• "How do you foster a collaborative UX culture within a hybrid work environment and across cross-functional teams like Engineering and Clinical Operations?" (Assess collaboration and communication skills.)

• "How do you measure the success of your UX initiatives, and how do you communicate that impact to senior leadership?" (Demonstrate understanding of metrics and stakeholder management.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process undertaken, the solution, and the measurable outcomes. Use a story-telling approach.

• Highlight Operational Impact: Explicitly connect your UX decisions to improvements in operational efficiency, patient engagement, provider workflow, or business metrics.

• Showcase Scalability: Present examples of how your designs were built for scale and how they integrated with or improved existing systems.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, trade-offs, and how you handled constraints (technical, regulatory, budget).

• Practice the AI Aspect: Be prepared to discuss any experience or thoughts on integrating AI into user experiences, especially in a healthcare context.

📝 Enhancement Note: Interview preparation for this role requires a blend of strategic thinking, design process mastery, and an understanding of the healthcare industry's unique demands. Candidates must be able to articulate not just what they designed, but why, and what impact it had, particularly on operational efficiency and user adoption.

📌 Application Steps

To apply for this Director of UX position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Tailor your resume to highlight your 10+ years of experience in UX/Product Design, emphasizing accomplishments in complex digital products, scalable systems, and any relevant healthcare or regulated industry experience. Use keywords from the job description such as "patient acquisition," "physician workflows," "AI-enabled experiences," and "data-informed design."

• Curate Your Portfolio: Select 3-4 of your strongest case studies that best demonstrate end-to-end journey thinking, scalable systems design, and measurable impact. Ensure each case study clearly articulates the problem, your process, solutions, and quantitative results, particularly those relating to operational improvements or user engagement in healthcare.

• Prepare Your Presentation: Practice delivering your portfolio presentation, focusing on clear communication, strategic insights, and the operational impact of your work. Be ready to discuss how you would approach challenges specific to LifeMD's digital healthcare ecosystem.

• Research LifeMD: Thoroughly understand LifeMD's mission, services, target audience, and recent developments. Prepare to articulate why you are passionate about their work and how your UX leadership can contribute to their goals, especially regarding patient experience and operational excellence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.