Direct-Response Graphic Designer for a US DTC Company (Remote)

📍 Job Overview

Job Title: Direct-Response Graphic Designer

Company: Paired (for a US DTC Brand)

Location: Colombia

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-26

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Execute high-volume, performance-driven graphic design for a US Direct-to-Consumer (DTC) brand, focusing on direct-response marketing across Meta, Google, TikTok, and CTV.

• Collaborate closely with Creative Strategists to translate strategic briefs into high-converting visual assets that drive customer acquisition and engagement.

• Adapt and resize creative assets to meet precise specifications for various ad placements and formats, ensuring optimal performance and brand consistency.

• Integrate cutting-edge AI image generation tools into daily design workflows to enhance creative output and efficiency.

📝 Enhancement Note: This role is positioned within a fast-paced performance creative machine, emphasizing production and direct-response effectiveness over traditional brand support. The focus is on driving measurable results through visual asset creation for paid media channels.

📈 Primary Responsibilities

• High-Volume Creative Production: Consistently produce 1-3 finished static ad concepts daily, from initial brief to final delivery, tailored for Meta, Google, and other performance marketing channels.

• Asset Adaptation & Optimization: Skillfully resize, re-format, and adapt visual assets to meet the precise specifications and requirements for all Meta and Google ad placements, formats, and aspect ratios.

• AI-Powered Design Integration: Seamlessly generate and integrate AI-generated product imagery (utilizing tools such as ChatGPT, Gemini, Nano Banana, Higgsfield, etc.) directly into daily design workflows to enhance creative output.

• Performance-Centric Design: Develop layouts with a strict focus on conversion, prioritizing strong visual hierarchy, clear and compelling hooks, effective visual flow, and high-impact calls-to-action (CTAs).

• Strategic Creative Collaboration: Partner directly with Creative Strategists to execute campaign concepts, proactively suggest creative improvements for enhanced ad performance, and rapidly iterate based on constructive feedback.

• Workflow & Asset Management: Efficiently manage design revisions within the team's project management platform and deliver perfectly organized, export-ready files on a daily basis, ensuring smooth handoffs and version control.

• Project Contribution: Contribute to scaling overall paid social and growth creative output across key digital channels during an aggressive growth phase, including leading graphic production for new product line launches and supporting major retail and Amazon expansion plans.

📝 Enhancement Note: The emphasis on "high-volume execution" and "daily basis" delivery indicates a need for exceptional efficiency and time management. The role requires a designer comfortable with rapid iteration and a data-driven approach to visual asset creation, directly impacting key growth initiatives.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio often substitutes for formal education in creative roles. A background in Graphic Design, Digital Art, or a related field is implied.

Experience: 3+ years of dedicated experience as a graphic designer specializing in performance marketing or direct-to-consumer (DTC) environments.

Required Skills:

• Direct-Response Design Expertise: Proven ability to create visually compelling static ads that drive conversions across Meta (Facebook/Instagram) and Google ad platforms.

• Portfolio Demonstration: A robust portfolio showcasing high-converting paid social static ads, specifically for Meta and Google placements.

• Adobe Photoshop Proficiency: Expert-level command of Adobe Photoshop for image manipulation, compositing, and graphic creation.

• Figma Proficiency: Expert-level command of Figma for layout design, prototyping, and collaborative design workflows.

• Ad Specification Mastery: Hands-on, deep understanding and practical experience in resizing, reformatting, and tailoring creative assets to meet precise Meta and Google ad specifications across all placements and formats.

• Static & Motion Design Acumen: Broad experience designing for both static and motion ad formats, demonstrating versatility in creative execution.

• AI Image Generation Fluency: Genuine and practical fluency in utilizing AI image generation tools (e.g., ChatGPT, Gemini, Nano Banana, Higgsfield) directly integrated into daily design workflows for asset creation.

• Performance-Oriented Design Instincts: Sharp instincts for layout, typography, and visual hierarchy, specifically within the constraints and objectives of performance-driven design.

• High-Volume Output & Feedback Integration: Demonstrated ability to produce high volumes of quality creative work consistently while constructively receiving and rapidly applying direct feedback.

Preferred Skills:

• Motion Graphics/Video Editing: Experience with motion graphics or light video editing to expand creative capabilities.

• Collaboration Tools: Proficiency with collaborative and task management platforms such as Miro and Asana for streamlined project execution and team communication.

• Specialized AI Visual Platforms: Experience with advanced AI visual platforms like Nano Banana, Higgsfield, or Gemini for specialized image generation needs.

• Industry-Specific Design: Prior background designing for health, wellness, supplement, or Consumer Packaged Goods (CPG) brands, demonstrating relevant market understanding.

📝 Enhancement Note: The explicit requirement for AI image generation fluency and experience with specific AI tools highlights a critical, forward-looking skill. The "Must-haves" are heavily weighted towards practical, results-oriented design skills for performance marketing, rather than purely aesthetic brand design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Direct-Response Case Studies: Showcase a minimum of 3-5 detailed case studies demonstrating direct-response static ad campaigns across Meta and Google. Each case study should clearly outline the objective, your creative approach, the specific design elements used (e.g., CTAs, hooks, visual flow), and quantifiable results (e.g., conversion rates, CTR improvements).

• Volume & Efficiency Examples: Include examples of your ability to produce a high volume of creative assets, potentially showcasing a series of variations or a daily output of concepts. This demonstrates your capacity to meet the role's production demands.

• AI Integration Examples: Feature at least one project where AI image generation tools were integral to the creative process, illustrating your proficiency and how AI enhanced the final output.

• Adaptation & Specification Expertise: Provide examples of how you’ve adapted a single creative concept across multiple ad placements, formats, and aspect ratios for different platforms (Meta, Google), highlighting your attention to detail and technical execution.

Process Documentation:

• Workflow Design Examples: If possible, include documentation or descriptions of your personal workflow for managing high-volume design projects, including how you handle briefs, revisions, and final file delivery.

• AI Integration Workflow: Describe your process for incorporating AI image generation into your design workflow, from prompt engineering to post-generation editing and integration.

• Performance Measurement Integration: While not always explicit in a portfolio, be prepared to discuss how you track or understand the performance of your designs and how that informs future creative decisions.

📝 Enhancement Note: The portfolio is the most critical component for this role. It must tangibly demonstrate the ability to drive conversions through design, manage high output, and leverage modern tools like AI. Quantifiable results are paramount.

💵 Compensation & Benefits

Salary Range: $2,400 – $2,600 USD per month. This range is based on experience and is for a full-time, remote position based in Colombia.

Benefits:

• 100% Remote Work Flexibility: Enjoy the freedom to work from anywhere, offering significant work-life balance and autonomy.

• Dynamic Team Culture: Be part of a fast-paced, innovative team environment focused on high-impact growth and continuous improvement.

• Collaborative Environment: Work alongside ambitious creators and e-commerce growth experts, fostering a culture of shared learning and development.

• Massive Creative Ownership: Gain substantial creative control and the opportunity to scale high-budget direct-response campaigns, impacting significant business initiatives.

Working Hours: Approximately 40 hours per week, standard full-time commitment. The remote nature offers flexibility within this framework, but a consistent presence for daily deliverables and collaboration is expected.

📝 Enhancement Note: The salary is benchmarked for a mid-level graphic design role with specialized direct-response and AI skills in a remote capacity, considering the Colombian market. The benefits highlight autonomy, professional growth, and significant impact within a high-growth DTC environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing & Recruiting (Paired) for a US DTC Brand in Health, Supplements, and CPG. This dual context means understanding both the agency's professional services and the client's fast-paced e-commerce environment.

Company Size: Paired is a global staffing agency. The DTC brand it serves is described as "high-growth," suggesting a dynamic, potentially scale-up phase with significant investment and ambitious targets. This implies a lean, agile, and results-oriented operational structure.

Founded: Paired is a global staffing agency. The client company's founding date is not specified but is described as a "high-growth US DTC brand," indicating an established presence in the market with a trajectory for rapid expansion.

Team Structure:

• Creative Operations Focus: The role sits within a performance creative machine, working alongside dedicated Creative Strategists and in parallel with hiring Video Editors and more Creative Strategists. This suggests a specialized, collaborative unit focused on generating and optimizing ad creative.

• Reporting & Collaboration: You will report to a manager or lead within the creative operations team and will collaborate directly with Creative Strategists. The structure is designed for rapid iteration and cross-functional input.

• Cross-Functional Integration: Close integration with Creative Strategists is essential. Expect to work with individuals focused on campaign strategy, AI implementation, and potentially performance analysts who provide feedback on creative effectiveness.

Methodology:

• Data-Driven Creativity: The core methodology is performance-first design, where visual assets are created and optimized based on conversion data and direct-response principles.

• Agile Workflow: The "fast-paced performance creative machine" implies an agile approach to concept development, execution, and iteration, with daily deliverables and rapid feedback loops.

• AI-Enhanced Production: A key methodological element is the integration of AI tools to augment and accelerate the creative production process, particularly for imagery.

Company Website: [Paired Company Website - Placeholder, as actual URL not provided in raw data. Assume it's related to global staffing. The client's DTC brand website would be separate.]

📝 Enhancement Note: The company culture is a blend of a professional staffing agency (Paired) and a dynamic, results-obsessed DTC e-commerce brand. For this role, understanding and thriving in the latter's high-pressure, high-output environment is crucial.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Level Graphic Designer specializing in performance marketing. It's a dedicated "production seat" within a growth-focused creative team, indicating a focus on execution and mastery of direct-response design principles.

Reporting Structure: You will report to a lead or manager within the creative operations or performance marketing team. You'll work daily with Creative Strategists, who act as key collaborators and provide strategic direction for your design output.

Operations Impact: Your work directly impacts the client's customer acquisition costs (CAC), conversion rates, and overall revenue growth by producing high-performing ad creatives. You are a critical component of the performance marketing engine.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in direct-response design, AI integration for creative, and understanding key performance metrics (conversion rates, CTR, ROAS) within the health/supplement/CPG DTC space.

• Cross-Functional Skill Development: Opportunity to gain exposure to video editing and motion graphics if you possess or develop these skills, potentially leading to broader creative roles.

• Scale & Impact: Contribute to aggressive growth initiatives, including new product launches and market expansions (retail, Amazon), offering a chance to scale your impact and gain experience with high-budget campaigns.

• Leadership Potential: As the team expands, there may be opportunities to mentor junior designers or lead specific creative production efforts, moving towards a Senior Designer or Art Director role within performance creative.

📝 Enhancement Note: While this role is production-focused, the growth opportunities lie in deepening specialized skills within performance creative and AI integration, and potentially expanding into adjacent creative disciplines. The emphasis is on becoming a high-impact contributor within a rapidly scaling e-commerce operation.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no physical office associated with this specific role. The "office" is your home workspace.

Office Location(s): The role is based in Colombia, but the work is performed remotely. This implies adherence to Colombian time zones (e.g., America/Bogota) for collaboration and communication, even though you are not in a physical office.

Workspace Context:

• Remote Autonomy: You will be working independently from your own home office setup.

• Digital Collaboration Tools: Expect extensive use of digital tools for communication, project management, and design collaboration (e.g., Slack, Asana, Miro, Figma).

• Performance-Focused Team Interaction: While remote, regular interaction with Creative Strategists and potentially other team members will be crucial for feedback, ideation, and project delivery. The environment is collaborative but digitally mediated.

Work Schedule: Approximately 40 hours per week. While fully remote, the fast-paced nature and daily deliverables suggest a structured workday, likely aligning with US business hours for key collaboration times, but with flexibility in how those hours are managed.

📝 Enhancement Note: The remote nature is a primary benefit, offering flexibility. However, the "fast-paced performance creative machine" context implies a need for discipline, strong communication, and availability during core collaboration hours to ensure daily deliverables are met.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an application review focusing on your resume and portfolio. Be prepared to clearly articulate your experience in direct-response and DTC.

• Portfolio Review & Skills Assessment: A dedicated session where you will present your portfolio. Expect to walk through specific case studies, explain your design process, highlight how your work drove conversions, and discuss your experience with AI tools. You may be asked to demonstrate proficiency in Photoshop and Figma.

• Creative Challenge/Test: A practical design exercise simulating a real-world task. This could involve creating ad concepts based on a brief, adapting existing creative, or demonstrating your AI image generation workflow. This assesses your speed, quality, and ability to meet specifications.

• Team/Manager Interview: A discussion focused on your work style, collaboration skills, ability to take feedback, and cultural fit within a fast-paced, results-oriented team. Questions about your understanding of performance marketing and DTC trends are likely.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the tools used, and most importantly, the results achieved (conversion rates, CTRs, ROAS improvements). Use numbers and data wherever possible.

• Showcase Direct-Response Focus: Highlight designs where conversion was the primary goal. Demonstrate clear CTAs, strong visual hierarchy, and compelling hooks.

• Demonstrate AI Proficiency: Include examples of AI-generated imagery and explain your process for integrating it effectively into your designs. Be ready to discuss the specific AI tools you used and why.

• Highlight Volume & Speed: If possible, include examples that showcase your ability to produce multiple concepts or variations efficiently.

• Tailor to the Role: Emphasize experience with Meta, Google, TikTok ads, and DTC/supplement/CPG brands.

Challenge Preparation:

• Understand the Brief: Carefully read any design brief provided for a challenge. Identify the target audience, objective, key message, and required formats.

• Prioritize Performance: Focus on elements that drive conversions: clear value proposition, strong CTAs, and intuitive visual flow.

• AI Integration Practice: Be ready to quickly generate and integrate AI imagery if the challenge allows or requires it.

• Time Management: Practice working under timed conditions to simulate the challenge environment and ensure you can deliver a polished output within the given timeframe.

• Format for Delivery: Ensure you can export files in the requested formats and organize them clearly for submission.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical design skills for performance marketing, speed, and adaptability with new technologies like AI. The portfolio and any design challenge will be the most critical evaluation points.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for advanced image editing, manipulation, and graphic creation. Expect to use its full suite of tools for detailed asset production.

• Figma: Crucial for layout design, prototyping, and collaborative workflows. Proficiency is required for efficient design creation and team collaboration.

Analytics & Reporting:

• While not directly a design tool, understanding how to interpret performance data from Meta Ads Manager, Google Ads, and other analytics platforms is key to informing design decisions. You should be comfortable with metrics like CTR, conversion rates, and ROAS. CRM & Automation:

• AI Image Generation Tools: Proficiency is mandatory. Specific tools mentioned include ChatGPT, Gemini, Nano Banana, and Higgsfield. Expect to use these for generating product imagery and potentially creative concepts.

• Project Management Platforms: Experience with tools like Asana is preferred for managing daily tasks, revisions, and workflow.

• Collaboration Platforms: Familiarity with tools like Slack for team communication and Miro for brainstorming/collaboration is beneficial.

📝 Enhancement Note: The core technical requirements are deep proficiency in Photoshop and Figma, coupled with practical, daily experience using AI image generation tools. Understanding how to use these tools to directly impact performance metrics is paramount.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on results, data, and measurable impact. Designs are judged by their ability to convert and drive business objectives.

• Agility & Speed: The team operates in a fast-paced environment requiring rapid iteration, quick turnarounds, and adaptability to changing campaign needs.

• Collaboration & Feedback: Open communication and the ability to both give and receive constructive feedback are essential for continuous improvement and rapid iteration.

• Innovation: A willingness to experiment with new tools (like AI), techniques, and creative approaches to stay ahead in the performance marketing landscape.

• Ownership & Accountability: Taking responsibility for your creative output, managing your workflow, and delivering high-quality work consistently.

Collaboration Style:

• Direct & Iterative: Collaboration with Creative Strategists will be frequent and iterative, involving clear briefs, concept reviews, and rapid feedback loops.

• Digital-First: Given the remote nature, collaboration will primarily occur through digital platforms, requiring proactive communication and clear documentation.

• Results-Oriented Teamwork: The team works towards shared performance goals, fostering a collaborative spirit focused on achieving collective success through individual contributions.

📝 Enhancement Note: The culture is geared towards high achievers who thrive in dynamic, results-focused environments. Adaptability, strong communication, and a proactive approach to problem-solving are key cultural indicators.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Pressure: Consistently meeting the daily demand for 1-3 high-converting ad concepts without sacrificing quality requires excellent time management and efficiency.

• Rapid Iteration & Feedback: Navigating a fast-paced environment with frequent feedback requires resilience, adaptability, and the ability to quickly implement changes.

• Balancing AI Integration with Design Principles: Effectively leveraging AI tools while maintaining strong design fundamentals and brand integrity can be a learning curve.

• Staying Ahead of Trends: The performance marketing landscape, especially in DTC, evolves rapidly. Keeping up with new ad formats, platform algorithm changes, and creative trends is ongoing.

Learning & Development Opportunities:

• Deep Dive into Performance Creative: Gain extensive experience in what makes ads convert, learning directly from a high-growth DTC brand's strategies.

• Advanced AI Tool Mastery: Become an expert in using cutting-edge AI tools for creative asset generation, a highly in-demand skill.

• Cross-Functional Exposure: Work closely with Creative Strategists, potentially gaining insights into broader campaign strategy, A/B testing methodologies, and performance analysis.

• Scalability Experience: Contribute to and learn from large-scale campaign launches and market expansions, understanding the operational demands of rapid growth.

📝 Enhancement Note: The challenges are directly tied to the high-performance nature of the role, offering significant opportunities for skill development in specialized areas of digital marketing creative.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created a direct-response ad that significantly outperformed expectations. What were the key design elements that contributed to its success?" (Focus on quantifiable results and specific design choices.)

• "How do you approach integrating AI image generation into your design workflow? Can you walk us through a project where you used AI and what the outcome was?" (Be ready to discuss specific tools and your process.)

• "Imagine you receive a brief for a new supplement product targeting young adults. What would be your initial design approach, considering the need for high conversion on Meta and Google?" (Demonstrate your understanding of performance-first design principles and audience targeting.) Company & Culture Questions:

• "What interests you about working for a high-growth US DTC brand in the health/supplement space, and how do you see your design skills contributing to their success?" (Show your research and alignment with the client's industry.)

• "How do you handle receiving critical feedback on your designs, especially when working under tight deadlines?" (Highlight your adaptability, professionalism, and commitment to improvement.)

• "Describe your experience working remotely in a fast-paced, collaborative environment. What strategies do you use to stay productive and connected?" (Emphasize self-discipline, communication skills, and familiarity with remote tools.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by case study, with each case clearly outlining the objective, your role, the creative process, the tools used (especially AI), and the measurable results.

• Highlight Direct-Response: Emphasize projects where conversion was the primary goal. Use clear visuals and concise descriptions.

• Showcase AI Integration: Dedicate a section or specific examples to demonstrate your AI image generation capabilities and how it benefits your design process.

• Be Ready to Discuss Metrics: Know the numbers behind your projects. Be prepared to discuss CTRs, conversion rates, ROAS, and how your design decisions influenced them.

• Practice Your Walkthrough: Rehearse presenting your portfolio to ensure a smooth, confident, and concise delivery within the allotted time.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of direct-response marketing, practical application of AI tools, and the ability to perform under pressure in a high-volume, remote environment.

📌 Application Steps

To apply for this Direct-Response Graphic Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Ensure your portfolio is easily accessible (e.g., a link to a personal website or a well-organized PDF) and prominently features your strongest direct-response ad examples for Meta and Google. Highlight your AI integration experience and any DTC/supplement/CPG work.

• Tailor Your Resume: Customize your resume to emphasize your 3+ years of experience in performance marketing, DTC, and graphic design. Use keywords from the job description, such as "direct-response," "performance marketing," "Adobe Photoshop," "Figma," and "AI image generation." Quantify achievements where possible.

• Prepare Your Case Studies: Be ready to discuss 2-3 key projects from your portfolio in detail, focusing on problem, solution, your role, and quantifiable results. Practice explaining your AI workflow.

• Research the Client Industry: Familiarize yourself with the health, supplement, and CPG DTC landscape. Understand common marketing strategies and visual trends in this sector to better tailor your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.