Digital UX Manager

📍 Job Overview

Job Title: Digital UX Manager

Company: Campbell's

Location: Camden, NJ, United States

Job Type: FULL_TIME

Category: Digital Marketing & User Experience Operations

Date Posted: 2026-06-05

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the evolution of brand websites, email programs, and landing pages, transforming them into high-performing, insight-driven brand experiences.

• Execute and maintain brand web pages, email templates, and landing pages from concept through launch, optimization, and reporting, ensuring seamless user journeys.

• Implement a test-and-learn strategy using A/B and multivariate testing to continuously optimize digital performance and user engagement.

• Activate audience data strategy across digital platforms to enable greater personalization and relevance, enhancing customer connections.

• Integrate on-page and technical SEO best practices into all digital content to maximize search visibility and organic reach.

📝 Enhancement Note: This role bridges traditional digital marketing with operational execution, focusing on the systematic improvement and performance of digital touchpoints. It requires a strong understanding of user experience principles translated into scalable, measurable actions within a large CPG organization. The emphasis on "making history" suggests a culture valuing innovation and impact.

📈 Primary Responsibilities

• Support the Senior Manager, Digital Marketing in developing and executing the enterprise digital UX vision across a diverse portfolio of brands.

• Translate business objectives, brand goals, and audience insights into intuitive, consistent, and on-brand user-centered designs and digital flows.

• Evolve and apply modular design systems and content frameworks to ensure brand consistency and scalability across all digital touchpoints.

• Define and implement robust test-and-learn strategies for brand websites and email platforms, leveraging A/B and multivariate testing methodologies.

• Collaborate with analytics partners to analyze performance data, understand user behavior, and derive actionable insights for UX and conversion optimization.

• Monitor and report on key UX Key Performance Indicators (KPIs) to track progress, identify trends, and uncover new opportunities for digital enhancement.

• Ensure on-page and technical SEO best practices are integrated into brand website and email content to support the enterprise SEO strategy.

• Coordinate with IT, content, media, PR, and QA teams to ensure alignment on project goals, timelines, messaging, touchpoint strategies, and technical requirements.

• Liaise with developers and designers to ensure deliverables meet quality standards, function flawlessly, and align with broader marketing initiatives.

• Stay abreast of UX best practices, tools, trends, and evolving digital behaviors, bringing fresh thinking and innovative solutions to the team.

• Support pilot programs and explore emerging technologies, including AI-driven capabilities, to enhance UX efficiency, personalization, and future-proof digital assets.

📝 Enhancement Note: The responsibilities highlight a hands-on execution role with a strong analytical component. The manager is expected to not only execute but also to strategize and optimize based on data, while also collaborating across many departments. The inclusion of "AI-driven capabilities" suggests a forward-thinking approach to digital operations.

🎓 Skills & Qualifications

Education: Bachelor’s degree required.

Experience: 4+ years of experience in digital UX, web/email management, or digital project execution.

Required Skills:

• Strong understanding of User Experience (UX) principles, design systems, content architecture, and modular design systems.

• Familiarity with Content Management System (CMS) platforms, Search Engine Optimization (SEO) basics, responsive design principles, and email marketing tools.

• Proven experience with analytics tools such as Google Analytics, heatmaps, and A/B testing platforms.

• Demonstrated ability to interpret data and translate insights into actionable design or UX improvements.

• Excellent collaborative, solution-oriented mindset with strong communication and stakeholder management skills.

• Robust organizational and project management capabilities, ensuring timely and efficient execution. Preferred Skills:

• Experience managing digital assets across a portfolio of consumer brands.

• Familiarity with personalization strategies and audience data activation.

• Knowledge of emerging technologies and AI applications in digital marketing and UX.

• Experience in the Consumer Packaged Goods (CPG) industry.

• Proficiency in specific CMS platforms relevant to large enterprises (e.g., Adobe Experience Manager, Sitecore).

📝 Enhancement Note: The requirements emphasize a blend of creative UX thinking and operational execution, supported by data analysis and project management. The preference for CPG experience and specific CMS platforms suggests a need for domain-specific knowledge and tool proficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of website redesigns or significant UX improvements with clear before-and-after metrics demonstrating impact.

• Provide case studies detailing the process of executing and optimizing digital campaigns, including websites, email, and landing pages.

• Include documentation or descriptions of how design systems and modular frameworks were applied to ensure brand consistency and scalability.

• Demonstrate experience in translating business requirements and user insights into functional and user-friendly digital experiences.

• Highlight projects where A/B testing or multivariate testing was employed, detailing the hypothesis, execution, and resulting performance optimizations. Process Documentation:

• Detail workflows for managing website content updates, email campaign deployment, and landing page creation from brief to launch.

• Illustrate how user feedback and performance data are incorporated into iterative design and optimization processes.

• Document experience in collaborating with development teams to implement UX/UI changes and new features.

• Show examples of reporting dashboards or summaries that track key UX and conversion KPIs.

📝 Enhancement Note: A strong portfolio is critical for this role, showcasing not just design thinking but also execution, optimization, and data-driven iteration. The emphasis on process documentation and system application highlights the operational rigor expected.

💵 Compensation & Benefits

Salary Range: $84,600 - $121,600 annually.

Explanation of Range: This range is based on industry benchmarks for a Digital UX Manager with 4+ years of experience in a major metropolitan area like Camden, NJ. Factors such as specific skills, educational background, and depth of experience within the CPG sector can influence the final offer. Campbell's aims to offer competitive compensation that reflects the candidate's qualifications and the responsibilities of the role.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Short-term and long-term disability insurance.

• Accidental Death & Dismemberment (AD&D) and life insurance for individuals, families, and domestic partners.

• Immediate vesting in a matching 401(k) plan, starting on the first day of employment.

• Unlimited sick time, providing flexibility for personal well-being.

• Generous paid time off and holiday pay.

• On-site amenities at the WHQ (Workplace Headquarters) include a free fitness center and on-site daycare services operated by Bright Horizons.

• Access to the company store.

• Campbell’s Cares program, which matches employee donations and/or volunteer activity up to $1,500 annually.

• Participation in various Employee Resource Groups (ERGs).

Working Hours: Standard full-time, approximately 40 hours per week. Flexibility may be expected to meet project deadlines and critical launch windows, with a focus on efficient work practices.

📝 Enhancement Note: The benefit package is robust, reflecting Campbell's commitment to employee well-being and work-life balance. The mention of unlimited sick time and immediate 401(k) vesting are significant advantages. The on-site amenities at headquarters are notable perks for local employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Consumer Packaged Goods - CPG)

Company Size: Large Enterprise (Likely 10,000+ employees, based on brand portfolio and global presence)

Founded: 1869. Campbell's has a long-standing history, evolving from a single product to a multi-brand powerhouse, indicating a culture that balances tradition with innovation.

Team Structure:

• The Digital UX Manager will likely report to the Senior Manager, Digital Marketing, within a broader Marketing or Digital Transformation department.

• The role involves close collaboration with cross-functional teams including IT, content creators, media specialists, public relations, Quality Assurance (QA), and potentially brand marketing teams.

• Operations within this structure are focused on ensuring seamless execution and consistent brand experience across digital touchpoints. Methodology:

• Data analysis and insights are central to optimizing digital experiences, with a focus on user behavior, conversion rates, and engagement metrics.

• Workflow planning and optimization strategies are applied to manage website content, email campaigns, and landing page development efficiently.

• Automation and efficiency practices are encouraged, particularly through the exploration of new tools and AI-driven capabilities to streamline operations and enhance personalization.

Company Website: https://www.campbellsoupcompany.com/

📝 Enhancement Note: Campbell's operates in a dynamic CPG market, requiring digital strategies that are both brand-focused and performance-driven. The company's long history suggests a stable yet adaptive culture, encouraging innovation within established frameworks. The team structure emphasizes collaboration to deliver cohesive digital experiences.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Management. This role is for an individual contributor with significant execution and optimization responsibilities, acting as a key operational driver for digital marketing initiatives.

Reporting Structure: Reports to the Senior Manager, Digital Marketing. This indicates a clear line of management and strategic direction within the digital marketing function.

Operations Impact: The Digital UX Manager directly impacts the company's online presence, brand perception, customer engagement, and ultimately, conversion rates and sales. By optimizing digital touchpoints, they contribute to the overall effectiveness of the company's Go-To-Market (GTM) strategies in the digital space.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in UX design systems, advanced A/B testing, personalization strategies, and SEO implementation within a large enterprise context.

• Leadership Development: Potential to move into senior management roles, leading larger teams or broader digital functions, or specializing in UX strategy.

• Cross-Functional Exposure: Gain experience working with diverse teams across marketing, IT, and product development, broadening understanding of integrated business operations.

• Emerging Technology Adoption: Opportunity to lead or contribute to pilot programs for new digital tools, AI applications, and UX enhancement technologies.

📝 Enhancement Note: This role offers a solid foundation for a career in digital operations and marketing. Growth paths are likely geared towards increasing strategic ownership of digital channels, team leadership, or specialization in advanced digital optimization techniques within a well-established company.

🌐 Work Environment

Office Type: On-site role at Campbell's headquarters in Camden, NJ. This suggests a traditional office environment equipped for collaborative work.

Office Location(s): Camden, NJ, United States. This location offers access to the company's main corporate facilities.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with marketing, IT, and other cross-functional teams essential for digital project execution.

• Access to relevant operations tools and technology will be provided, supporting the management and optimization of websites, email, and landing pages.

• Opportunities for direct team interaction and knowledge sharing will be present, facilitating a dynamic work environment focused on continuous improvement.

Work Schedule: A standard 40-hour work week is expected. While on-site, the environment likely supports focused work on design, analysis, and project management, with opportunities for team collaboration during designated periods. Flexibility may be required during critical project phases, but the core expectation is structured on-site presence.

📝 Enhancement Note: The on-site requirement points to a structured work environment that values in-person collaboration and access to corporate resources. This is typical for roles requiring close coordination with multiple departments and adherence to established corporate processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and resumes, assessing alignment with core requirements and experience.

• Hiring Manager Interview: A discussion with the Senior Manager, Digital Marketing to evaluate technical skills, operational approach, and fit with the team. Be prepared to discuss specific examples from your experience.

• Portfolio Review & Presentation: A dedicated session where candidates present their portfolio, showcasing key projects, problem-solving methodologies, and demonstrable results in UX, web management, or email execution. This is a critical step.

• Cross-Functional Interview(s): Interviews with key stakeholders from IT, Content, or other relevant departments to assess collaboration skills and ability to integrate into cross-functional workflows.

• Final Interview: Potentially with a Director or VP level leader to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best demonstrate your ability to execute and optimize digital user experiences, particularly in web, email, and landing pages.

• Structure Your Case Studies: For each project, clearly outline the challenge, your role and approach, the solutions implemented, and most importantly, the measurable results (e.g., conversion rate improvements, engagement metrics, user satisfaction).

• Highlight Process & Tools: Explain the UX principles, design systems, and specific tools (CMS, analytics, testing platforms) you utilized.

• Showcase Data-Driven Optimization: Emphasize how you used data (analytics, A/B testing) to inform decisions and improve outcomes.

• Demonstrate Collaboration: Be ready to discuss how you worked with developers, designers, and other stakeholders.

Challenge Preparation:

• Be prepared for a potential case study or exercise that involves analyzing a given digital scenario (e.g., a brand website's performance data) and proposing UX improvements or optimization strategies.

• Practice articulating your thought process clearly and concisely, focusing on actionable recommendations aligned with business goals.

• Be ready to discuss how you would implement SEO best practices within a given content framework or website structure.

📝 Enhancement Note: The emphasis on a portfolio review and presentation is significant. Candidates should prepare to articulate their process, demonstrate data-driven decision-making, and showcase tangible results from past projects. This step is crucial for demonstrating practical application of UX principles in an operational context.

🛠 Tools & Technology Stack

Primary Tools:

• CMS Platforms: Familiarity with enterprise-level Content Management Systems (e.g., Adobe Experience Manager, Sitecore, WordPress VIP) for website execution and content management.

• Email Marketing Tools: Experience with platforms like Salesforce Marketing Cloud, Adobe Campaign, HubSpot, or similar for executing and managing email campaigns.

• Web Analytics: Proficiency in Google Analytics is a must; experience with other tools like Adobe Analytics is a plus.

• A/B Testing & Optimization: Experience with tools such as Optimizely, Google Optimize, VWO (Visual Website Optimizer), or similar for performance testing and conversion rate optimization.

• Heatmap & User Behavior Tools: Familiarity with tools like Hotjar, Crazy Egg, or FullStory to understand user interaction on websites.

Analytics & Reporting:

• Data Visualization: Ability to interpret and present data from various sources using dashboards and reporting tools.

• Performance Monitoring: Tools to track Key Performance Indicators (KPIs) for websites, emails, and landing pages, focusing on engagement, conversion, and user journey metrics.

CRM & Automation:

• CRM Integration: Understanding how website and email data can feed into or integrate with Customer Relationship Management (CRM) systems (e.g., Salesforce) for personalization and audience segmentation.

• Marketing Automation: Experience with marketing automation platforms that may integrate with email and web delivery.

📝 Enhancement Note: Proficiency in a range of digital marketing and analytics tools is essential. The company likely uses an integrated stack, so understanding how these tools work together for seamless execution and data flow is key.

👥 Team Culture & Values

Operations Values:

• Consumer-Centricity: A deep focus on understanding and serving the needs of consumers across all digital touchpoints.

• Data-Driven Decision Making: Utilizing analytics and performance metrics to guide strategy, optimize execution, and measure impact.

• Collaboration & Partnership: Working effectively with cross-functional teams to achieve shared goals and deliver cohesive brand experiences.

• Innovation & Continuous Improvement: A proactive approach to exploring new technologies, trends, and methodologies to enhance digital performance and user experience.

• Brand Stewardship: Upholding the integrity and consistency of iconic brands across all digital platforms.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with IT, content, brand marketing, and other departments to ensure alignment and seamless project delivery.

• Process Optimization Culture: A willingness to refine existing workflows and implement new processes that enhance efficiency and effectiveness.

• Knowledge Sharing: Encouraging open communication and sharing of insights, best practices, and learnings across teams.

📝 Enhancement Note: Campbell's culture, as suggested by its history and brand portfolio, likely values a blend of established best practices and a drive for innovation. The operations aspect emphasizes efficiency, data integrity, and collaborative execution to support brand growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Digital Innovation: Ensuring that iconic brand identities are maintained while exploring new digital trends and technologies.

• Data Integration & Personalization: Effectively leveraging audience data across disparate digital platforms to deliver personalized and relevant experiences at scale.

• Cross-Functional Dependencies: Navigating complex stakeholder landscapes and ensuring alignment across multiple departments with differing priorities.

• Keeping Pace with Digital Evolution: Continuously adapting strategies and tools to the rapidly changing digital landscape, including emerging AI applications.

Learning & Development Opportunities:

• Specialized Training: Access to training programs focused on advanced UX techniques, SEO strategy, personalization platforms, and emerging digital marketing technologies.

• Industry Conferences & Certifications: Opportunities to attend leading digital marketing and UX conferences and pursue relevant professional certifications.

• Mentorship & Leadership: Potential to be mentored by senior leaders and gain experience in leading project teams or specific digital initiatives.

📝 Enhancement Note: This role presents opportunities to tackle complex challenges in a large, established organization, pushing the boundaries of digital experience. The growth potential is tied to mastering advanced digital operations and contributing to strategic digital transformation efforts.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated complex user insights or data into actionable UX improvements for a website or digital campaign. What was the outcome?" (Focus on process, data analysis, and measurable results).

• "How would you approach optimizing a brand's landing page to increase conversion rates, considering SEO, user flow, and content?" (Demonstrate strategic thinking, methodological approach, and understanding of key digital elements).

• "Walk me through your process for ensuring brand consistency across multiple digital touchpoints, such as websites, emails, and social media." (Highlight your understanding of design systems, content architecture, and cross-functional collaboration). Company & Culture Questions:

• "Based on your research, what do you see as Campbell's biggest digital marketing opportunities or challenges?" (Showcase your understanding of the CPG industry and Campbell's brand portfolio).

• "How do you prioritize tasks when managing multiple digital projects with competing deadlines?" (Demonstrate your project management and organizational skills).

• "How do you stay updated on the latest UX trends and technologies, and how would you apply them at Campbell's?" (Highlight your commitment to continuous learning and innovative thinking). Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the problem, your solution, and the impact. Use visuals effectively.

• Quantify Everything: Emphasize metrics, KPIs, and ROI. Show how your work directly contributed to business objectives.

• Explain Your "Why": Articulate the rationale behind your design decisions and optimization strategies, linking them back to user needs and business goals.

• Be Prepared for Technical Deep Dives: Be ready to discuss the specific tools, platforms, and methodologies used in your projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic thinking, operational execution, data-driven optimization, and strong collaboration skills. The portfolio presentation is a key opportunity to prove practical application and impact.

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📌 Application Steps

To apply for this Digital UX Manager position:

• Submit your application through the provided link on the Campbell's careers portal.

• Optimize Your Resume: Tailor your resume to highlight quantifiable achievements in digital UX, web/email management, and project execution. Use keywords from the job description such as "UX principles," "CMS," "SEO," "A/B testing," and "stakeholder management."

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your ability to execute and optimize digital experiences. Ensure each case study clearly outlines the problem, your solution, the process, and measurable results.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on how you translated strategy into action, used data for optimization, and collaborated with teams. Be ready to articulate your thought process and the impact of your work.

• Research Campbell's: Understand their brand portfolio, recent digital initiatives, and company values. Prepare thoughtful questions that demonstrate your interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.