Digital Product Designer

📍 Job Overview

Job Title: Digital Product Designer

Company: Thesis

Location: New York, NY

Job Type: Full-Time

Category: Digital Product Design / UX/UI

Date Posted: 2026-08-07T19:44:25

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Owns the end-to-end visual identity and digital product design for the company's web surfaces, from wireframes to production-ready assets.

• Partners with the Digital Product Manager to lead the CRO and experimentation program to drive business performance.

• Leverages AI tooling and a strong understanding of direct response marketing principles to enhance design workflows and conversion rates.

• Translates complex scientific data and brand identity into persuasive, on-brand digital experiences across various customer touchpoints.

📝 Enhancement Note: This role is heavily focused on the conversion layer of a direct-to-consumer (DTC) ecommerce business, with a significant emphasis on leveraging AI for design efficiency and a strong understanding of data-driven optimization (CRO). The ideal candidate will bridge the gap between aesthetic design, user experience, and measurable business outcomes.

📈 Primary Responsibilities

• Own design end to end across Thesis digital surfaces, from wireframe through production-ready design, developer handoff, and launch QA.

• Partner with our Digital Product Manager to co-own the CRO and experimentation program, from hypothesis and variant through design, launch planning, QA, and readout.

• Translate our brand identity into digital execution, and build the design system that makes every future page faster and more consistent to ship.

• Design direct response assets that convert, including advertorials, landing pages, offer and pricing modules, and quiz flows, with a clear grasp of the funnel each one serves.

• Turn clinical results, ingredient mechanisms, and study data into charts, comparisons, and infographics that are accurate, on-brand, and persuasive at a glance.

• Use data as a design input, drawing hypotheses from session recordings, heatmaps, and test results.

• Help shape how the team uses AI in creative and technical work, sharing tools and workflows with the rest of marketing, with a keen eye for where AI is not the optimal solution.

📝 Enhancement Note: The responsibilities highlight a dual focus on both aesthetic design ("visual craft") and performance optimization ("conversion results"). The emphasis on "end to end" ownership and "co-owning the CRO and experimentation program" suggests a high degree of autonomy and impact for the successful candidate.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Design, HCI, or a related field is often preferred for roles of this seniority.

Experience: 6+ years designing digital product or ecommerce experiences, with a significant focus on Direct-to-Consumer (DTC) environments. A strong portfolio demonstrating both visual craft and measurable conversion results is essential.

Required Skills:

• Exceptional visual and interaction design craft, with a strong point of view on typography, hierarchy, brand systems, and commerce UX.

• Proven ability to carry craft from early concepts through production-ready designs.

• Talent for translating data and science into persuasive visuals that build trust and drive sales.

• Direct response marketing instinct, with experience running or heavily contributing to a CRO program.

• AI fluency in practice, with experience using tools like Claude, Figma AI, Lovable, Replit, or Midjourney.

• Experience designing landing pages, PDPs (Product Detail Pages), and quiz/onboarding flows.

• Proficiency in wireframing, prototyping, and creating production-ready designs.

• Understanding of design systems and component libraries. Preferred Skills:

• Technical fluency to collaborate effectively with developers and use AI-assisted tools for interactive prototypes.

• Curiosity and willingness to understand the scientific mechanisms behind the products.

• Ability to articulate and defend design decisions while remaining open to data-driven changes.

• Experience with experimentation platforms such as Shoplift, Growthbook, or Shopify Tests.

• Experience building and stewarding a design system in a fast-moving environment.

• Experience designing in regulated, science-forward categories like supplements or health.

• Motion and micro-interaction design skills, or art direction for photo and video.

📝 Enhancement Note: The "6+ years" requirement, coupled with the emphasis on a strong portfolio demonstrating both craft and results, indicates that this role is for a mid-to-senior level designer. AI fluency is a critical requirement, not just a nice-to-have, suggesting the company is deeply integrated with AI in its workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design ownership, from initial wireframes and concepts to final, production-ready designs.

• Include at least one detailed case study on a CRO program or A/B test where your design decisions directly led to measurable conversion improvements.

• Demonstrate expertise in translating complex data (clinical results, ingredient mechanisms, study data) into clear, on-brand, and persuasive visual assets.

• Highlight your experience with AI tooling in the design process, showing how it accelerated workflows or enabled new creative possibilities.

• Present examples of designs for direct response assets like landing pages, advertorials, or checkout flows, explaining the strategic thinking behind them.

• Include examples of work that extends or applies an existing brand identity with precision and speed. Process Documentation:

• Be prepared to discuss your process for translating a brand identity into a digital design system.

• Be able to articulate your approach to collaborating with a Digital Product Manager on a CRO and experimentation program.

• Detail your methodology for using data inputs (session recordings, heatmaps, test results) to inform design hypotheses and iterations.

• Explain your workflow for turning scientific data into easily digestible and persuasive visual content.

• Describe how you utilize AI tools within your design workflow for concept exploration, prototyping, and iteration.

📝 Enhancement Note: The portfolio is critical for this role, needing to prove not just design talent but also a tangible impact on conversion metrics and a demonstrated ability to integrate AI into the design process. Candidates should be ready to deep-dive into specific case studies that highlight data-informed decision-making and experimental design.

💵 Compensation & Benefits

Salary Range: $140,000 - $165,000 USD per year.

Benefits:

• Competitive compensation with an exceptionally generous equity package.

• Comprehensive Health, dental, and vision plans (including 100% covered premium plan for all three).

• HSA, FSA, and pre-tax commuter benefits for parking and transit.

• Ancillary benefits.

• 401k to help you plan for the future.

• Flexible PTO because we respect the need for work/life harmony.

• Unlimited Thesis nootropics.

• Strong emphasis on promoting from within and personal development.

• Dog-friendly office located in the heart of Flatiron, steps from Union Square and Madison Square Park.

• Hybrid work model.

Working Hours: 40 hours per week (standard full-time). The hybrid model implies flexibility in structuring these hours between office and remote work.

📝 Enhancement Note: The salary range is competitive for a senior Digital Product Designer in New York City, especially within a high-growth DTC company. The equity package is noted as "exceptionally generous," which is a significant component of total compensation for startups. The benefits package is robust, with a standout offering of 100% covered health premiums and unlimited company products. The hybrid model allows for a balance between in-office collaboration and remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Nootropics / Biotechnology / Direct-to-Consumer (DTC) Health & Wellness. Thesis is pioneering a new category in cognitive enhancement.

Company Size: The provided data does not specify company size, but the mention of raising $13M in venture capital and having a hybrid work model suggests a growing startup environment, likely in the range of 50-200 employees.

Founded: The company was founded five years prior to the job posting date (implied by "In five years, most will be taking nootropics on the daily and chances are, they'll be ours."). This indicates a relatively young but established company with significant traction.

Team Structure:

• The role partners closely with the Digital Product Manager, suggesting a collaborative, product-led team structure.

• The design team is likely integrated within the marketing department, given the responsibilities related to CRO, landing pages, and direct response assets.

• The company emphasizes AI-forward development, implying a team that is technologically adept and open to innovative tooling. Methodology:

• Data-driven decision-making is a core tenet, with a strong emphasis on CRO, A/B testing, and using analytics to inform design.

• Scientific rigor and evidence underpin product formulation and marketing claims.

• AI is actively used for QA, analysis, reporting, and creative/technical work.

Company Website: www.takethesis.com (derived from domain_derived)

📝 Enhancement Note: Thesis operates in a highly innovative and regulated space. The company culture appears to be fast-paced, results-oriented, and deeply invested in scientific integrity and data analysis. The "AI-forward" stance is a significant cultural differentiator and will be key for candidates to align with.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Digital Product Designer role, indicating a high level of individual contribution and expertise. The role has significant ownership and influence over critical digital assets and performance metrics.

Reporting Structure: The designer will be the primary thought partner to the Digital Product Manager, suggesting a peer-level collaboration within the product/marketing function, likely reporting into a Head of Product, Head of Design, or Head of Marketing.

Operations Impact: The role directly impacts revenue through conversion rate optimization, landing page performance, and the overall user experience of the company's primary digital storefront. The success of the digital product design is intrinsically linked to the business's ability to acquire and retain customers.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in DTC ecommerce UX, CRO, and the application of AI in design workflows. Potential to lead design initiatives within specific product areas or customer journeys.

• Leadership Potential: Opportunity to grow into a Design Lead or Manager role as the company and design team scale. This could involve mentoring junior designers and defining design strategy.

• Industry Specialization: Become an expert in designing for regulated, science-forward categories, a niche with growing demand.

• Cross-functional Impact: Develop strong partnerships across product, marketing, and engineering teams, gaining a holistic understanding of business operations.

📝 Enhancement Note: This role offers significant growth potential, moving beyond pure execution to strategic partnership and leadership. The hybrid nature of the role, combining creative craft with analytical rigor and AI integration, positions the designer for a future where these skills are increasingly valuable in the digital product space.

🌐 Work Environment

Office Type: Hybrid work model with a dog-friendly office located in the heart of Flatiron, New York City.

Office Location(s): New York, NY. Specific location is described as being steps from Union Square and Madison Square Park, indicating a prime, accessible urban workspace.

Workspace Context:

• The office environment is designed to be collaborative and inclusive, fostering a "unique culture and deep sense of belonging."

• Being dog-friendly suggests a more relaxed and approachable office atmosphere.

• The proximity to major parks and transit hubs (Union Square, Madison Square Park) offers convenience and a pleasant work environment.

• The hybrid model allows for flexibility in choosing the workspace that best suits the task at hand – office for collaboration, home for focused individual work.

Work Schedule: Standard 40-hour work week, with flexibility inherent in the hybrid model. The emphasis on "Own Outcomes" and "sense of urgency" suggests a dynamic work environment where efficient time management is key.

📝 Enhancement Note: The hybrid model and prime Manhattan location offer a desirable work environment for designers. The emphasis on culture and collaboration suggests that in-office days will be focused on team interaction and strategic alignment, while remote days can be dedicated to deep work and focused design execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by an HR or recruiting team to assess basic qualifications and alignment with core requirements.

• Portfolio Presentation & Technical Interview: A deeper dive into the candidate's portfolio with the hiring manager (likely Digital Product Manager) and potentially other design or marketing team members. This will focus on design process, problem-solving, AI integration, CRO experience, and data translation skills. Expect detailed questions about specific projects and their outcomes.

• Cross-functional Collaboration Interview: An interview with team members from other departments (e.g., engineering, marketing) to assess collaboration style, communication skills, and ability to work within a hybrid team structure.

• Final Interview: Potentially with a senior leader (e.g., Head of Marketing, CEO) to assess cultural fit, strategic thinking, and overall alignment with the company's mission and values.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio with clear case studies. For each case study, detail the problem, your role, the process you followed (including AI tools used), the solution, and most importantly, the measurable results (conversion improvements, engagement metrics, etc.).

• Highlight CRO & Data: Dedicate significant space to projects where you directly influenced conversion rates. Quantify your impact with specific metrics and explain the rationale behind your design decisions based on data.

• Showcase AI Fluency: Include examples of how you've used AI tools to accelerate your workflow, explore concepts rapidly, or create innovative design elements. Be specific about the tools and the benefits achieved.

• Demonstrate Brand & Science Translation: Include examples of how you've applied existing brand guidelines effectively and how you've simplified complex scientific or technical information into accessible, persuasive visuals.

• Prepare to Discuss Opinions Loosely: Be ready to defend your design choices with data and logic, but also demonstrate a willingness to be influenced by feedback and new information.

Challenge Preparation:

• Be prepared for a design challenge that might involve optimizing a landing page, designing a new feature for a checkout flow, or translating a piece of scientific data into an infographic.

• Focus on demonstrating your process, your ability to think strategically about conversion, and how you would incorporate AI and data into the solution.

• Practice articulating your thought process clearly and concisely, as if presenting to stakeholders who may not have a design background.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to deliver measurable results through design. Candidates should prepare to articulate their strategic thinking, their data analysis skills, and their practical application of AI in a design context, backed by concrete portfolio examples.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (implied by Figma AI), potentially other industry-standard tools like Sketch or Adobe Creative Suite.

• AI Design Tools: Claude, Figma AI, Lovable, Replit, Midjourney (explicitly mentioned as tools that are "already a normal part of how you work").

• Experimentation Platforms: Shoplift, Growthbook, or Shopify Tests (preferred, indicating familiarity with A/B testing and optimization platforms).

Analytics & Reporting:

• Web analytics tools (e.g., Google Analytics, Adobe Analytics) for understanding user behavior and campaign performance.

• Heatmap and session recording tools (e.g., Hotjar, FullStory) for qualitative user insights.

• Data analysis tools and potentially BI platforms for interpreting test results and overall performance metrics. CRM & Automation:

• While not explicitly mentioned for this role, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms is often beneficial for understanding the broader customer journey and data flow.

📝 Enhancement Note: Proficiency with Figma and a demonstrated, practical understanding of AI-driven design tools are non-negotiable. Familiarity with CRO platforms is highly desirable, suggesting a need for the designer to be hands-on with testing and optimization.

👥 Team Culture & Values

Operations Values:

• Meet Your Potential: Thesis fosters an environment of continuous learning, feedback, and personal/professional growth, rewarding initiative and entrepreneurial spirit.

• Own Outcomes: A strong emphasis on accountability, proactivity, and achieving meaningful results with a sense of urgency to capitalize on market opportunities.

• Lead with Science and Data: Decisions are underpinned by objective metrics, scientific evidence, and a commitment to accuracy and efficacy, from product to marketing.

• Create Exceptional Experiences: Focus on building a work environment that fosters belonging, inclusivity, and mutual support, extending this ethos to customer interactions.

Collaboration Style:

• Partnership-driven: Close collaboration with the Digital Product Manager is key, suggesting a need for strong communication and shared ownership.

• Cross-functional Integration: Expected to work closely with engineering, marketing, and potentially product teams, requiring clear communication and the ability to translate design needs effectively.

• Data-Informed Discourse: Discussions and decisions are expected to be grounded in data and scientific evidence, fostering a culture of objective analysis and constructive debate.

• AI Integration: A culture of exploring and adopting new AI tools to enhance efficiency and creativity, with a willingness to share knowledge and best practices.

📝 Enhancement Note: The company values are strongly aligned with a performance-driven, data-centric, and collaborative culture. Candidates who are proactive, scientifically curious, and adept at working with data and AI will thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craft and Speed: The need to maintain high visual standards ("craft") while delivering quickly in a fast-paced DTC environment, especially with AI tools.

• Translating Complex Science: Effectively communicating intricate scientific mechanisms and clinical data into easily understandable and persuasive visuals for a broad audience.

• Navigating AI's Evolution: Staying abreast of rapidly advancing AI tools and integrating them effectively and ethically into the design workflow, while recognizing their limitations.

• Driving Conversion in a Regulated Space: Designing for a category with strict claims and disclosure requirements that must feel intentional and on-brand, not an afterthought.

Learning & Development Opportunities:

• Advanced CRO & Experimentation: Deepen expertise in designing and analyzing A/B tests, understanding statistical significance, and optimizing complex user funnels.

• AI in Design Mastery: Become a leader in leveraging AI for rapid prototyping, concept generation, and workflow automation within a design context.

• Product Strategy & Ownership: Gain deeper experience in product strategy, user journey mapping, and owning significant product areas from a design perspective.

• Design System Development: Contribute to and potentially lead the evolution of a robust design system in a growing company.

📝 Enhancement Note: This role presents a unique opportunity to work at the intersection of cutting-edge AI, scientific communication, and high-performance ecommerce design. The challenges are significant but offer substantial room for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (heatmaps, session recordings, A/B test results) to inform a significant design decision. What was the outcome?" (Focus on your process, the data points, and the quantifiable impact.)

• "How do you approach translating complex scientific information into clear, compelling visuals for a consumer audience? Walk us through an example." (Highlight your ability to simplify and persuade, referencing your portfolio.)

• "Discuss your experience with AI in design. What tools have you used, how did they benefit your workflow, and what are your thoughts on the future of AI in product design?" (Be specific about tools like Claude, Figma AI, etc., and provide concrete examples of AI-assisted work.)

• "Walk us through a challenging CRO project where your design was a key factor. What was the hypothesis, your design approach, and what did you learn from the test, win or lose?" (Focus on your direct contribution and learning process.) Company & Culture Questions:

• "What interests you about Thesis and our mission to pioneer the nootropics industry?" (Connect your passion to the company's mission and your role.)

• "How do you embody our value of 'Own Outcomes' in your work?" (Provide examples of your proactivity, accountability, and results-orientation.)

• "Thesis leads with science and data. How do you ensure your design work is grounded in these principles?" (Discuss your approach to research, data analysis, and objective decision-making.)

• "Describe your ideal collaboration with a Digital Product Manager and engineering team." (Focus on communication, shared goals, and a partnership approach.) Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the problem, the challenge, your role, your process (including AI tools), the solution, and the measurable impact.

• Quantify Everything: Whenever possible, use numbers to demonstrate success. "Increased conversion rate by X%", "Reduced bounce rate by Y%", "Improved user completion rate by Z%."

• Show, Don't Just Tell: Use visuals effectively – mockups, wireframes, prototypes, and data visualizations. If possible, show interactive elements or prototypes.

• Be Ready for Deep Dives: Anticipate questions about your specific choices, alternative approaches you considered, and how you handled feedback or challenges.

• Highlight AI Integration: Clearly mark and discuss projects where AI played a significant role, explaining the specific benefits.

📝 Enhancement Note: Preparation should focus on demonstrating tangible impact, strategic thinking, and a practical understanding of AI and data-driven design within a DTC context. Candidates should be ready to discuss their process in detail and defend their design decisions with data and logic.

📌 Application Steps

To apply for this Digital Product Designer position:

• Submit your application through the Greenhouse portal via the provided URL.

• Customize Your Resume: Tailor your resume to highlight your 6+ years of experience in digital product/ecommerce design, DTC, CRO, AI tooling, and data translation. Use keywords from the job description and emphasize quantifiable achievements.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating end-to-end design ownership, measurable conversion impact, AI integration, and the ability to translate complex data. Organize it logically with clear explanations and results.

• Prepare Your Narrative: Practice articulating your design process, your problem-solving approach, and your experience with AI and CRO. Be ready to present your portfolio and answer strategic and behavioral questions confidently.

• Research Thesis: Understand the company's mission, products, brand identity, and values. Familiarize yourself with their website and any recent news or initiatives to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.