Digital Product Designer

📍 Job Overview

Job Title: Digital Product Designer

Company: AGL

Location: Melbourne, Victoria, Australia

Job Type: Full-time

Category: Digital Product Design / UX/UI Design

Date Posted: 2026-06-12

Experience Level: Mid-Senior Level (Estimated 5-10 years experience)

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end design of digital products and services, from initial discovery through to final delivery, ensuring exceptional customer experiences.

• Drive the definition and execution of user-centered design strategies, blending strong UX thinking with refined UI craft to achieve intuitive, accessible, and commercially effective outcomes.

• Collaborate cross-functionally with product managers, engineers, and researchers to translate complex problems into scalable, high-quality digital solutions.

• Mentor and guide junior designers, fostering their growth and contributing to the continuous improvement of design practices and standards within the team.

• Leverage AI tools and data-driven insights to accelerate design processes, enhance quality, and effectively influence stakeholders.

📝 Enhancement Note: The original job description outlines a senior role focused on leading design initiatives. Based on the responsibilities emphasizing end-to-end design ownership, mentoring, and influencing strategy, an estimated experience level of 5-10 years is inferred, placing it at a mid-to-senior level within the product design field. The emphasis on AI integration suggests a forward-thinking design team.

📈 Primary Responsibilities

• Lead comprehensive product design processes, encompassing user research, problem definition, ideation, prototyping, user testing, and final UI implementation for AGL's digital platforms.

• Facilitate and co-lead discovery activities, including workshops, user interviews, and testing sessions, to deeply understand user needs and translate insights into clear, actionable design directions.

• Craft seamless, accessible, and engaging user experiences by applying advanced UX principles, interaction design patterns, and robust UI system standards.

• Foster strong partnerships with Product Managers and Engineering teams, ensuring design solutions are not only user-centric but also technically feasible, scalable, and aligned with business objectives.

• Utilize AI-powered tools and data analytics to inform design decisions, iterate rapidly on solutions, and effectively communicate design rationale and impact to diverse stakeholder groups.

• Mentor and coach junior designers, providing constructive feedback, sharing best practices, and fostering a collaborative learning environment to enhance team capabilities.

• Contribute to the evolution and refinement of AGL's design systems, ensuring consistency, scalability, and efficiency across all digital touchpoints.

• Champion accessibility standards and best practices throughout the design lifecycle, ensuring digital products are usable by everyone.

📝 Enhancement Note: The responsibilities are detailed to reflect the leadership and strategic contribution expected of a senior digital product designer. Emphasis is placed on the full product lifecycle, cross-functional collaboration, and the integration of modern tools like AI, aligning with industry best practices for such roles.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically preferred. Equivalent practical experience will also be strongly considered.

Experience: Proven experience in Digital Product Design, UX Design, or UI Design roles, with a demonstrated track record of leading design projects from conception to completion. Experience in the energy sector or a related utility industry is a plus.

Required Skills:

• A robust portfolio showcasing end-to-end product design projects, demonstrating expertise in both UX strategy and UI execution, including discovery, user flows, wireframing, prototyping, and polished interface design.

• Demonstrated experience in leading or co-leading user research and discovery activities (e.g., workshops, user interviews, usability testing) to define clear design problems and solutions.

• Deep understanding of interaction design principles, user interface systems and patterns, web and mobile accessibility standards (e.g., WCAG), and human-centered design methodologies.

• Advanced proficiency in design and prototyping tools, particularly Figma, including experience with design systems, component libraries, and collaborative workflows.

• Practical, hands-on experience integrating Artificial Intelligence (AI) tools and techniques into the design workflow to enhance efficiency and quality.

• Exceptional communication, presentation, and stakeholder management skills, with the ability to clearly articulate design decisions and influence strategic direction.

• Strong attention to detail across both user experience flow and visual interface design. Preferred Skills:

• Experience working within an Agile/Scrum development environment.

• Familiarity with data analysis tools and techniques to inform design decisions.

• Experience mentoring or managing junior designers.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience with A/B testing and conversion rate optimization (CRO) strategies.

📝 Enhancement Note: The required skills are directly extracted and expanded from the job description, with emphasis on the portfolio demonstration, AI integration, and leadership aspects. Preferred skills are added based on common requirements for senior product design roles in technology-driven companies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly articulates your design process, from initial problem identification and user research through to final UI design and post-launch iteration.

• Case studies demonstrating your ability to turn ambiguous problems into well-defined, testable design directions and user-centered solutions.

• Examples showcasing your proficiency in creating intuitive, accessible, and visually polished interfaces, highlighting your UI craft and attention to detail.

• Evidence of end-to-end design thinking, illustrating how you've considered the entire user journey and business impact of your designs.

• Demonstrations of your experience with Figma, including advanced prototyping capabilities and contributions to or utilization of design systems. Process Documentation:

• Showcase your ability to conduct and interpret user research and discovery activities, outlining the methodologies used and the insights gained.

• Provide examples of how you have collaborated with product managers and engineers to deliver feasible and high-quality solutions, illustrating your teamwork and problem-solving approach.

• Include examples of how you have leveraged AI tools or data insights to inform design decisions, iterate on solutions, and measure impact.

• Detail your understanding and application of accessibility standards and best practices in your design work.

📝 Enhancement Note: This section focuses specifically on what a candidate should prepare in their portfolio for a Digital Product Designer role. It emphasizes demonstrating the full design process, collaboration, and the use of advanced tools like AI, as per the job description.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Digital Product Designer with 5-10 years of experience in Melbourne, Australia, the estimated annual salary range is AUD $120,000 - $170,000. This estimate considers the seniority of the role, the specific skills required (including AI integration and leadership), and the cost of living in Melbourne.

Benefits:

• Flexible working options: Including hybrid work arrangements to promote work-life balance.

• Energy, Telco, and Solar Plan Discounts: Significant savings on essential services.

• Energise Program: A reward and recognition program to acknowledge outstanding contributions.

• Generous Paid Parental Leave: 20 weeks for primary carers, supporting new families.

• Recharge Leave: An additional week of paid leave per year for personal well-being.

• Diversity & Inclusion Initiatives: Opportunities to actively participate in shaping an inclusive workplace.

• Novated Leasing & EV Subscriptions: Financial benefits for vehicle arrangements, including electric vehicles.

• Study Assistance: Support for professional development and further education.

• Share Purchase Plan: Opportunity to invest in the company.

• Insurance Deals: Access to discounted insurance products.

• WORK180 Endorsed Employer: Commitment to women's equality and career development.

Working Hours: Full-time position, likely adhering to standard business hours (e.g., 9 AM to 5 PM), with flexibility offered through hybrid work arrangements. The role is estimated to involve approximately 40 hours per week.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for a mid-to-senior Digital Product Designer in Melbourne, Australia, factoring in the specified skills and responsibilities. The benefits are directly extracted from the provided text, highlighting their value for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy and essential services, with a strong strategic focus on transitioning to a sustainable future through electrification and renewable energy investments. This industry context means the design team will be working on products and services that directly impact millions of Australians and contribute to national environmental goals.

Company Size: AGL is a large, established Australian company (implied by its long history and extensive benefits package). This suggests a structured environment with opportunities for career progression, but also a need for designers to be adept at navigating larger organizations and influencing established processes.

Founded: 1837, indicating a long-standing presence and deep roots in Australia, combined with a forward-looking approach to innovation and sustainability.

Team Structure:

• The Digital Product Design function appears to be a key part of AGL's digital transformation efforts, likely integrated within product management or a dedicated digital/technology division.

• Designers will report into design leadership and work in cross-functional product teams, collaborating closely with Product Managers, Engineers, and Researchers.

• The team structure includes a focus on mentoring and developing junior talent, suggesting a culture of knowledge sharing and continuous learning. Methodology:

• AGL is investing in modern design practices, emphasizing user-centered design, end-to-end experience leadership, and the strategic use of AI in the design workflow.

• The company values data-backed decision-making and pragmatic, hands-on approaches to delivering solutions.

• There's a commitment to evolving design practices and fostering a strong, collaborative design culture, suggesting an open environment for process improvement.

Company Website: https://www.agl.com.au/

📝 Enhancement Note: This section contextualizes the role within AGL's industry and operational scale. The emphasis on sustainability and electrification provides a unique backdrop for product design. The inferred team structure and methodologies align with contemporary product development practices.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Digital Product Designer. It requires a high degree of autonomy, strategic input, and the ability to lead complex design initiatives. The designer is expected to not only execute design tasks but also to shape product direction, mentor others, and contribute to the overall design practice maturity. This level typically involves significant ownership and influence on product strategy and user experience outcomes.

Reporting Structure: The designer will likely report to a Design Lead, Head of Product Design, or a senior Product Management leader. They will work within cross-functional product teams, collaborating closely with Product Managers and Engineering Leads. The explicit mention of mentoring junior designers indicates a potential for informal or formal leadership responsibilities within the design team.

Operations Impact: The Digital Product Designer directly influences AGL's customer acquisition, engagement, and retention through the design of intuitive and effective digital products. By ensuring customer-centricity, accessibility, and commercial effectiveness, the designer contributes significantly to customer satisfaction, operational efficiency of digital channels, and the company's strategic goals in energy transition and customer service. Their work directly impacts the user's perception of AGL as a modern, innovative, and customer-focused energy provider.

Growth Opportunities:

• Leadership Development: Opportunities to take on larger, more complex product design initiatives, lead design strategy for key product areas, and further develop mentoring and team leadership skills.

• Specialization: Potential to specialize in areas like sustainable energy solutions design, customer journey optimization, or advanced UX research methodologies.

• Cross-Functional Advancement: Development pathways into Product Management, Design System leadership, or other strategic roles within AGL's digital and product teams.

• Industry Expertise: Deepen knowledge within the energy sector, contributing to innovative solutions in electrification and renewable energy.

• AI & Innovation: Become a leader in applying emerging technologies like AI to design processes within a large, established organization.

📝 Enhancement Note: This analysis frames the role within a career progression context, highlighting the senior nature of the position and the specific growth pathways available at AGL, particularly within the evolving energy sector and the adoption of new technologies like AI.

🌐 Work Environment

Office Type: AGL offers hybrid working options, indicating a mix of in-office collaboration and remote work. The Melbourne Corporate location suggests a professional office environment designed for collaboration and innovation.

Office Location(s): Melbourne Corporate, specifically Docklands VIC 3008. This location is a well-established business hub in Melbourne, likely offering modern facilities and accessibility.

Workspace Context:

• The workspace is expected to be conducive to collaborative design, with opportunities for in-person brainstorming, design reviews, and team syncs.

• Access to necessary design tools and technology, including advanced Figma capabilities and potentially AI-driven design software, will be provided.

• The environment encourages interaction with Product Managers, Engineers, Researchers, and fellow designers, fostering a team-oriented approach to problem-solving.

Work Schedule: The role is full-time, with a standard work week likely around 40 hours. The hybrid model implies flexibility in structuring workdays, allowing for focused individual work and collaborative sessions, aligned with project needs and team coordination.

📝 Enhancement Note: This section details the practical work environment, emphasizing the hybrid nature and the collaborative office setting in Melbourne, which is typical for design roles in large corporations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio to assess alignment with the role's core requirements, focusing on UX/UI expertise, end-to-end design thinking, and AI integration experience.

• Portfolio Presentation & Discussion: A session where you'll present selected case studies from your portfolio, detailing your design process, decision-making, and outcomes. Expect questions about your approach to discovery, collaboration with cross-functional teams, and how you've used AI or data.

• Problem-Solving Challenge/Exercise: A practical design exercise or case study, potentially simulating a real-world AGL product challenge. This might involve defining a problem, sketching solutions, or outlining a design strategy.

• Team & Stakeholder Interviews: Meetings with potential colleagues (designers, PMs, engineers) and hiring managers to assess cultural fit, collaboration style, and strategic thinking. Questions will likely probe your mentoring approach and your understanding of AGL's goals.

• Final Interview: A discussion with senior leadership to finalize assessment on strategic impact, leadership potential, and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 strong case studies that best showcase your end-to-end design process, problem-solving skills, UI craft, and experience with AI or data. Tailor the selection to AGL's context (energy sector, customer focus).

• Structure Your Narrative: For each case study, clearly outline: the problem, your role, your process (discovery, ideation, design, testing), key decisions and rationale, challenges overcome, and measurable outcomes/impact.

• Highlight AI & Data: Explicitly detail how you've used AI tools to accelerate your workflow, enhance design quality, or how you've used data to inform decisions and measure success.

• Showcase UI Polish & Accessibility: Ensure your UI examples are clean, well-crafted, and demonstrate an understanding of accessibility principles.

• Be Ready to Discuss: Prepare to articulate your design choices, defend your decisions, and discuss your collaboration experience with PMs and engineers.

Challenge Preparation:

• Understand AGL's Business: Research AGL's current digital products, their sustainability goals, and their target customer segments.

• Practice Design Thinking: Be prepared to quickly define a problem, brainstorm solutions, and outline a design strategy within a limited timeframe.

• Focus on Process: Emphasize your methodology, how you'd gather insights, and how you'd collaborate with others to solve the challenge.

• Consider AI/Data: Think about how AI or data could be applied to the challenge to inform solutions or measure success.

📝 Enhancement Note: This section provides detailed, actionable advice for candidates, focusing on how to prepare for AGL's specific interview process, especially regarding portfolio presentation and potential design challenges, incorporating the unique aspects of the role like AI integration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is required for UI design, prototyping, and collaborative workflows. Experience with design systems within Figma is crucial.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with specialized prototyping tools might be beneficial.

• User Research Platforms: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, SurveyMonkey, Lookback).

Analytics & Reporting:

• Web & App Analytics: Tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and product performance.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or Looker for analyzing and presenting data insights.

CRM & Automation:

• CRM Systems: While not directly a designer's primary tool, understanding how CRM systems (e.g., Salesforce) interact with digital products can be beneficial.

• AI Tools for Design: Familiarity with AI-powered design assistants, content generators, or research analysis tools that can accelerate the design process.

📝 Enhancement Note: This section outlines the expected technology stack. Figma is highlighted as a primary tool, with an emphasis on AI integration and general analytics tools relevant to understanding user behavior and product performance in a digital context.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value driving the design of all digital products and services to meet customer needs effectively and intuitively.

• Innovation & Sustainability: A commitment to finding new ways to operate and power Australian lives, with a strong focus on a cleaner energy future and electrification.

• Collaboration: Encouragement of cross-functional teamwork, open communication, and knowledge sharing to achieve collective goals.

• Learning & Growth: A culture that values continuous improvement, professional development, and the sharing of expertise, including mentoring junior team members.

• Inclusivity & Respect: A dedication to fostering a diverse and respectful workplace where all individuals feel valued and can contribute their unique perspectives.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with Product Managers, Engineers, and Researchers, participating actively in product development cycles.

• Feedback-Driven: An environment that encourages constructive feedback on designs and processes, fostering iterative improvement.

• Pragmatic & Hands-On: A focus on delivering tangible, high-quality outcomes through practical application of design skills and methodologies.

• Mentorship Culture: Senior members actively support and guide junior colleagues, promoting skill development and team cohesion.

📝 Enhancement Note: This section elaborates on AGL's stated values and expected collaboration styles, framing them within the context of a design team working on impactful digital products in the energy sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Large Organization: Adapting design processes and influencing decisions within a well-established company structure.

• Balancing Innovation with Legacy Systems: Integrating new digital experiences with existing infrastructure and customer expectations in a traditional industry.

• Driving AI Adoption: Effectively championing and integrating AI tools into established design workflows and gaining buy-in from various stakeholders.

• Diverse User Needs: Designing for a broad spectrum of customers with varying technical proficiencies and needs within the energy and essential services sector.

• Measuring Impact: Quantifying the success of design initiatives, especially in relation to sustainability goals and customer behavior change.

Learning & Development Opportunities:

• Advanced Design Practices: Deepen expertise in areas like complex system design, service design, and ethical AI in design.

• Industry Specialization: Gain in-depth knowledge of the energy sector's challenges and opportunities, particularly in electrification and renewables.

• Leadership Skills: Develop capabilities in mentoring, team leadership, and strategic design advocacy.

• AI & Future Technologies: Stay at the forefront of integrating emerging technologies into product design.

• Cross-Functional Exposure: Opportunities to work on diverse projects and gain insights into product management, engineering, and business strategy.

📝 Enhancement Note: This section identifies potential challenges specific to a senior design role in a large, evolving company like AGL, and outlines corresponding growth opportunities that align with the role's responsibilities and industry trends.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the end-to-end design of a complex digital product. What was the problem, your process, the outcome, and what would you do differently?" (Focus on discovery, collaboration, and impact.)

• "How have you used AI tools to enhance your design process or the quality of your deliverables? Can you walk us through a specific example?" (Demonstrate practical AI application.)

• "Walk us through a case study where you had to influence stakeholders with opposing views on a design decision. What was your approach, and what was the result?" (Assess stakeholder management and communication skills.)

• "How do you approach designing for accessibility and ensuring inclusivity in your work?" (Evaluate understanding of core design principles.)

• "Describe your experience with design systems. How have you contributed to or leveraged them in your work?" (Assess proficiency with scalable design solutions.) Company & Culture Questions:

• "What interests you about AGL and our mission to electrify Australia's future?" (Showcase research and alignment with company vision.)

• "How do you approach mentoring junior designers and fostering a collaborative team environment?" (Assess leadership and team-building potential.)

• "How would you define success for this role, and what impact do you aim to make within the first 6-12 months?" (Evaluate strategic thinking and goal alignment.)

• "How do you stay current with design trends, new technologies like AI, and best practices in the energy sector?" (Gauge commitment to continuous learning.) Portfolio Presentation Strategy:

• Tell a Story: Frame each case study as a narrative with a clear beginning (problem), middle (your process and challenges), and end (solution and impact).

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced support tickets, improved user satisfaction scores).

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) effectively to illustrate your process and final designs.

• Explain Your 'Why': Be prepared to articulate the rationale behind every major design decision.

• Highlight Collaboration: Explicitly mention how you worked with PMs, engineers, and researchers, and how you integrated their feedback.

• Emphasize AI/Data: Clearly point out where and how AI or data insights informed your design choices and solutions.

📝 Enhancement Note: This section provides targeted interview preparation advice, including specific question examples and portfolio presentation strategies, tailored to the Digital Product Designer role at AGL, emphasizing AI integration and impact measurement.

📌 Application Steps

To apply for this Digital Product Designer position:

• Submit your application through the AGL careers portal via the provided link.

• Portfolio Customization: Prepare and curate your digital portfolio, selecting case studies that best demonstrate your end-to-end design process, UX/UI proficiency, AI integration experience, and ability to deliver customer-centered solutions. Ensure it highlights your work in Figma and any contributions to design systems.

• Resume Optimization: Tailor your resume to highlight relevant experience in product design, user research, UI craft, AI integration, and cross-functional collaboration. Use keywords from the job description such as "Digital Product Designer," "UX/UI," "Figma," "AI Integration," and "End-to-End Design."

• Interview Preparation: Practice articulating your design process, decision-making rationale, and impact using the STAR method (Situation, Task, Action, Result). Prepare to discuss specific examples of leading design initiatives and mentoring junior designers. Rehearse your portfolio walkthrough.

• Company Research: Deepen your understanding of AGL's mission, particularly their focus on electrification and sustainability. Research their current digital offerings and identify potential areas for design improvement or innovation. Familiarize yourself with AGL's values and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---