*Digital Marketing Designer (UX/UI, Web & Campaigns) (TOR, ON)

📍 Job Overview

Job Title: Digital Marketing Designer (UX/UI, Web & Campaigns)

Company: Recrute Action

Location: Toronto, ON, Canada

Job Type: Full-time, Contract (with potential for permanent employment)

Category: Marketing Operations / Digital Design

Date Posted: April 16, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (3 days on-site, 2 days remote)

🚀 Role Summary

• Design and execute visually compelling digital and print assets to support multi-channel marketing campaigns, focusing on lead generation, customer retention, and brand awareness within the insurance sector.

• Apply human-centered design principles and UX/UI best practices to create intuitive, accessible, and engaging user experiences across various online and offline platforms.

• Collaborate extensively with cross-functional teams, including marketing, product, copywriting, and development, within an agile framework to bring integrated campaign concepts to life.

• Ensure all creative outputs strictly adhere to established brand standards and regulatory guidelines, maintaining design consistency and compliance.

• Leverage data insights and user feedback to iteratively refine creative strategies, optimize campaign performance, and contribute to the evolution of design systems.

📝 Enhancement Note: While the "Job Title" and "Description" point to a Digital Marketing Designer role, the emphasis on UX/UI, campaigns, and cross-functional collaboration within an agile environment strongly suggests a connection to Marketing Operations. The role requires not just creative execution but also strategic input into campaign design and user experience, aligning it with the operational aspects of marketing execution and optimization. The insurance industry context adds a layer of regulatory awareness critical for operations.

📈 Primary Responsibilities

• Develop and execute innovative design concepts and creative assets for integrated marketing campaigns, targeting lead generation, customer retention, cross-selling, upselling, and brand awareness initiatives.

• Produce high-quality, user-centered visual designs for a diverse range of channels, including email marketing, web pages, landing pages, social media graphics, digital advertisements, blog imagery, print advertisements, and direct mail pieces.

• Ensure all design deliverables meet stringent brand standards, exhibiting excellence in layout, typography, color theory, and overall composition.

• Implement human-centered design thinking and UX/UI principles to craft intuitive, accessible, and effective digital experiences that align with user needs and business objectives.

• Foster strong collaborative relationships with marketing strategists, product managers, copywriters, and development teams to ensure cohesive execution of integrated campaign concepts.

• Actively participate in agile ceremonies, including daily stand-ups, sprint planning, and retrospectives, to contribute to team velocity and efficient project delivery.

• Meticulously review designs for accuracy and ensure compliance with all relevant regulatory guidelines, liaising with compliance teams as necessary.

• Integrate data-driven insights and user feedback into the design process, enabling continuous improvement and informed creative decision-making.

• Contribute to campaign ideation, user journey mapping, and overall creative strategy development in partnership with key stakeholders.

• Support the maintenance and enhancement of design systems to guarantee consistent branding and user experience across all marketing channels.

📝 Enhancement Note: The responsibilities clearly outline a need for strategic thinking beyond pure design execution, including campaign ideation, user journey mapping, and data-driven optimization. This indicates a role that bridges creative design with operational effectiveness in marketing campaigns, a common requirement in advanced Marketing Operations or GTM Operations functions.

🎓 Skills & Qualifications

Education: Bachelor's degree or diploma in Design, Visual Communications, UX/UI, or a closely related field.

Experience: Minimum of 4 years of progressive experience in graphic design, visual communication, or digital asset creation, with a demonstrated ability to manage multi-channel campaigns.

Required Skills:

• UX/UI Design Expertise: Proven ability to apply user-centered design principles, human-centered design thinking, and UX/UI best practices to create intuitive and accessible digital experiences.

• Proficiency in Design Software: Expert-level command of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD) and/or Figma, including practical experience with prototyping tools within these platforms.

• Responsive & Accessible Design: Strong understanding and application of responsive design principles and WCAG accessibility standards to ensure broad reach and usability.

• Brand Stewardship: Excellent attention to detail in maintaining visual consistency, brand alignment, and adherence to established brand standards across all creative outputs.

• Cross-Functional Collaboration: Demonstrated ability to build strong relationships, collaborate effectively with diverse teams (marketing, product, development, copywriting), and communicate design rationale clearly.

• Agile Methodology Familiarity: Experience working within an agile development environment, participating in ceremonies like stand-ups, sprint planning, and retrospectives.

• Creative Brief Interpretation: Ability to accurately interpret creative briefs and translate complex requirements into compelling and effective design solutions.

• Data-Informed Creativity: Capacity to contribute to data-driven decision-making and leverage insights to optimize creative outputs for enhanced campaign performance.

• Digital Marketing Channel Knowledge: Familiarity with the nuances and design requirements of key digital marketing channels, including social media, email, landing pages, and online advertising.

• Project & Time Management: Proven ability to manage multiple concurrent projects, prioritize tasks effectively, meet demanding deadlines, and adapt to evolving project priorities.

• Positive Attitude & Ownership: A proactive approach, strong sense of accountability, and a positive mindset towards problem-solving and continuous improvement.

Preferred Skills:

• Human-Centered Design Thinking: Specific experience and a strong portfolio showcasing the application of human-centered design methodologies.

• Industry Experience: Prior experience in the financial services or insurance industry, demonstrating an understanding of regulatory nuances and sector-specific marketing challenges.

• Design Systems Management: Experience contributing to or managing design systems to ensure brand consistency and streamline design workflows.

📝 Enhancement Note: The requirement for a "strong portfolio demonstrating design expertise, versatility across digital and campaign work, and user experience capabilities" is crucial. For operations roles, this portfolio should ideally showcase not just aesthetic quality but also the strategic thinking behind the designs, how they supported specific campaign objectives (e.g., lead generation, conversion rates), and any measurable impact or optimization achieved.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Design Examples: Showcase a minimum of 3-5 distinct marketing campaigns, highlighting your role in concept development, asset creation, and execution across digital and/or print channels. For each campaign, clearly articulate the objective and your design's contribution.

• UX/UI Case Studies: Include at least 1-2 detailed case studies demonstrating your application of UX/UI principles. These should outline the problem, your design process (wireframing, prototyping, user testing if applicable), and the resulting user experience improvements.

• System Consistency: Provide examples that illustrate your ability to maintain brand consistency and apply design systems across multiple touchpoints, demonstrating an understanding of scalable design operations.

• Data & Optimization Integration: If possible, present projects where data insights or user feedback directly influenced design decisions or led to measurable improvements in campaign performance (e.g., increased click-through rates, higher conversion rates).

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for handling design requests from brief to final delivery, including stages for ideation, design, review, revisions, and final asset handoff. Highlight any methods you use to optimize these workflows for efficiency.

• Collaboration & Handoff: Demonstrate your process for collaborating with copywriters, developers, and marketing managers, including how you prepare and hand off design assets to ensure smooth implementation and integration.

• Performance Analysis & Iteration: Discuss how you incorporate performance metrics and user feedback into your design process to inform iterative improvements and future campaign strategies.

📝 Enhancement Note: For operations-focused roles, a portfolio should not only showcase creative output but also the strategic thinking, process efficiency, and measurable impact behind each project. Candidates are expected to demonstrate how their design work directly contributed to business objectives and how they optimized design processes for better outcomes.

💵 Compensation & Benefits

Salary Range:

• Salaried Employee Rate: $25.00 - $30.00 CAD per hour.

• Incorporated Business Rate: $32.00 - $36.00 CAD per hour.

• Estimated Annual Salary (Full-time, 37.5 hrs/week): Approximately $48,750 - $58,500 CAD (salaried) or $62,400 - $69,300 CAD (incorporated).

📝 Enhancement Note: The provided salary range is for an hourly rate, typical for contract positions. For a full-time, 12-month contract with potential for permanence, this range is competitive for a mid-level designer in Toronto, reflecting the hybrid work model and specific industry demands. Research from industry benchmarks for similar contract UX/UI and Digital Marketing Designer roles in Toronto indicates this range is appropriate. For incorporated businesses, the higher rate reflects the contractor's responsibility for their own benefits and taxes.

Benefits:

• Contract Duration: 12-month contract with a strong possibility of conversion to a permanent position, offering long-term career stability.

• Work Schedule Flexibility: Full-time position working 37.50 hours per week, with a hybrid work arrangement allowing for remote work on Mondays and Fridays.

• Professional Development: Opportunities to gain valuable experience within the insurance industry, a sector known for its structured approach to operations and compliance.

• Agile Environment Exposure: Hands-on experience working within an agile team, fostering adaptability and collaborative problem-solving skills.

Working Hours: 37.50 hours per week, with a hybrid schedule (Tuesday to Thursday in-office, Monday and Friday remote).

📝 Enhancement Note: The benefits listed are primarily tied to the contract nature of the role and the hybrid work arrangement. For a permanent role, comprehensive benefits like health insurance, RRSP matching, and paid time off would typically be expected. The mention of potential permanent employment suggests these could be negotiated later.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance and Financial Services. This industry is characterized by a strong emphasis on trust, regulatory compliance, data security, and customer-centricity, which often translates into structured processes and a focus on accuracy in all operations.

Company Size: While Recrute Action is an agency, the client company (implied to be in insurance) is likely of medium to large size, given the need for dedicated UX/UI and campaign design support, potential for permanent roles, and adherence to regulatory standards. This size often means established processes, cross-functional teams, and opportunities for specialized roles.

Founded: The founding date of the client company is not specified, but the insurance industry has a long history, suggesting a potentially established organization with evolving digital strategies.

Team Structure:

• Operations Team: The role likely sits within or closely supports a Marketing department, working alongside Marketing Managers, Campaign Specialists, Copywriters, and potentially Digital Analysts.

• Reporting Structure: The designer will likely report to a Marketing Manager or a Creative Lead, with regular interaction and collaboration with Product Managers and Development Leads.

• Cross-Functional Collaboration: A significant aspect of this role involves close collaboration with diverse teams, emphasizing a shared responsibility for campaign success and integrated user experiences.

Methodology:

• Data Analysis: Expect to work with data insights derived from campaign performance, user behavior analytics, and market research to inform design decisions.

• Agile Workflow: The team operates within an agile framework, requiring adaptability, iterative design, and regular feedback loops.

• User-Centricity: A core methodology is the application of human-centered design principles to ensure all creative outputs resonate with and effectively serve the target audience.

Company Website: www.recruteaction.com (Agency website)

📝 Enhancement Note: The client company's industry (insurance) is critical. Operations roles in insurance often require meticulous attention to detail, strict adherence to compliance, and a deep understanding of risk management. This influences design processes and the need for thorough documentation and review cycles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer, suitable for individuals with 2-5 years of dedicated design experience. It offers a blend of creative execution and operational involvement in campaign strategy and execution.

Reporting Structure: The designer will report to a Marketing or Creative Lead, working collaboratively within a cross-functional team that includes marketing specialists, product managers, and developers. This structure provides exposure to various facets of marketing and product development operations.

Operations Impact: The designer's work directly impacts campaign effectiveness by translating marketing objectives into engaging visual narratives and user experiences. Successful designs contribute to key operational metrics such as lead generation, conversion rates, customer retention, and overall brand perception within the competitive insurance market.

Growth Opportunities:

• Specialization in Insurance Marketing: Develop deep expertise in designing for the unique challenges and opportunities within the insurance and financial services sector, a niche that offers specialized career paths.

• UX/UI Skill Enhancement: Opportunity to refine and expand UX/UI skills through practical application on complex digital products and campaigns, potentially leading to senior UX/UI designer roles.

• Agile & Campaign Operations: Gain robust experience in agile methodologies and the operational execution of integrated marketing campaigns, which are highly transferable skills in marketing operations.

• Potential for Permanent Role: The contract offers a clear pathway to a permanent position, providing stability and access to a broader range of company benefits and long-term growth opportunities within the client organization.

📝 Enhancement Note: The growth trajectory here leans towards becoming a specialized digital marketing designer with strong operational awareness in regulated industries. While not a pure "operations" role, the emphasis on campaign execution, cross-functional collaboration, and data-informed design provides a solid foundation for transitioning into Marketing Operations or GTM Operations roles that require design thinking and campaign management expertise.

🌐 Work Environment

Office Type: Hybrid work model, with a mix of remote and on-site work. This suggests a modern office setup designed for collaboration and focused work.

Office Location(s): Toronto, ON, Canada (specifically within the M4W 1E6 postal code area, indicating a central Toronto location). This placement is likely convenient for access to public transportation and business amenities.

Workspace Context:

• Collaborative Spaces: The on-site days are designed for team collaboration, brainstorming, and in-person meetings, facilitating idea exchange and alignment with cross-functional partners.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Cloud, Figma) and potentially project management or collaboration tools used by the team.

• Team Interaction: Regular opportunities for direct interaction with marketing, product, and development teams, fostering a dynamic and communicative work environment.

Work Schedule: 37.50 hours per week, with flexibility for remote work on Mondays and Fridays. This allows for a balance between in-office collaboration and focused individual work.

📝 Enhancement Note: The hybrid model requires self-discipline and effective time management, particularly for the remote days. The on-site days are crucial for building rapport and ensuring seamless collaboration with teams whose work might be more heavily office-based.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Recruite Action (agency) will likely conduct an initial screening, potentially using AI tools to assess candidate fit based on keywords and qualifications.

• Portfolio Presentation: Candidates will be asked to present their portfolio, focusing on relevant campaign design, UX/UI case studies, and examples demonstrating brand consistency and data-informed decisions. Be prepared to articulate the strategic thinking behind your designs.

• Skills Assessment: Technical assessment of proficiency in Adobe Creative Cloud/Figma and understanding of UX/UI principles, responsive design, and accessibility.

• Behavioral & Situational Interviews: Interviews will assess collaboration skills, problem-solving abilities, adaptability within an agile environment, and alignment with company culture and values. Expect questions related to managing multiple projects and handling feedback.

• Client Interview: Final interviews will likely be with the hiring team at the insurance client company, focusing on industry fit, specific project experience, and long-term potential.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience in digital marketing campaigns, UX/UI design, and cross-channel execution. Prioritize work relevant to the insurance/financial services industry if available.

• Tell a Story: For each project, clearly articulate the objective, your role, the challenges faced, your design process, the solutions implemented, and the measurable results or impact. Use visuals effectively to support your narrative.

• Highlight Process: Showcase your understanding of design workflows, collaboration methods, and how you incorporate feedback and data. Demonstrate your ability to work within an agile framework.

• Showcase Versatility: Include examples that demonstrate your range across different digital platforms (web, email, social) and potentially print, as well as your ability to adhere to brand guidelines.

• Prepare for Technical Questions: Be ready to discuss your proficiency with specific tools (Adobe CC, Figma) and your understanding of UX/UI principles, accessibility, and responsive design.

Challenge Preparation:

• Design Exercise: You may be given a short design challenge or asked to critique an existing design, focusing on problem-solving, conceptual thinking, and application of UX/UI principles.

• Agile Scenario: Be prepared to discuss how you would handle a design request within an agile sprint, including communication with stakeholders and managing scope.

• Brand Consistency Task: You might be asked to demonstrate how you would ensure brand consistency across various campaign assets.

📝 Enhancement Note: When presenting your portfolio, emphasize not just the final aesthetic but also the process and impact. For operations-minded interviewers, understanding how you achieved results, optimized workflows, and collaborated effectively is as important as the visual output itself.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Cloud: Expert proficiency in Photoshop (image editing, digital assets), Illustrator (vector graphics, icons), InDesign (layout for print and digital), and Adobe XD (prototyping, wireframing, UI design).

• Figma: Strong experience with Figma for collaborative UI design, prototyping, and design system management.

Prototyping & Wireframing:

• Adobe XD / Figma: In-depth knowledge of prototyping features to create interactive mockups and user flows.

• Sketch (Potentially): Familiarity with Sketch may be beneficial, though Adobe XD and Figma are primary.

Analytics & Reporting (Familiarity Expected):

• Google Analytics: Understanding how to interpret website and campaign performance data to inform design decisions.

• Marketing Automation Platforms (e.g., HubSpot, Marketo - Conceptual): Awareness of how designs integrate into email campaigns and landing pages managed by these systems.

CRM & Collaboration:

• CRM Systems (e.g., Salesforce - Conceptual): Understanding how marketing campaigns and lead generation efforts tie into CRM data.

• Project Management Tools (e.g., Jira, Asana, Trello): Experience using these tools for task management, sprint tracking, and collaboration within an agile environment.

• Communication Tools (e.g., Slack, Microsoft Teams): Proficiency in daily team communication and collaboration.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Cloud is essential. Beyond that, demonstrating an understanding of how design assets integrate into marketing automation platforms and CRMs, and how performance data from analytics tools informs design iterations, shows a strong operational mindset.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A commitment to using insights from analytics and user feedback to guide creative choices and optimize campaign performance.

• Efficiency & Optimization: A drive to streamline design processes, improve workflow efficiency, and ensure timely delivery of high-quality assets.

• Collaboration & Communication: A strong emphasis on open communication, active listening, and cross-functional teamwork to achieve shared goals.

• Brand Integrity & Compliance: A dedication to upholding brand standards and ensuring all creative work meets regulatory requirements, particularly critical in the insurance sector.

• Continuous Improvement: A growth mindset focused on learning new design techniques, staying updated on industry trends, and proactively seeking ways to enhance designs and processes.

Collaboration Style:

• Integrated Teamwork: Expect a highly collaborative environment where designers work closely with marketing strategists, copywriters, and developers, contributing to integrated campaign planning and execution.

• Agile & Iterative: The team operates in an agile manner, valuing iterative design, regular feedback sessions, and adaptability to changing project needs.

• Constructive Feedback Culture: Openness to giving and receiving constructive feedback is key to refining designs and improving team processes.

📝 Enhancement Note: The emphasis on "Brand Integrity & Compliance" and "Data-Driven Decision Making" are particularly relevant to operations. This suggests a culture that values precision, measurable outcomes, and adherence to strict guidelines, common in regulated industries.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: Navigating the need for engaging, modern design while adhering to strict regulatory guidelines in the insurance industry can be challenging.

• Fast-Paced Agile Environment: Adapting quickly to changing campaign priorities and project scopes within an agile sprint cycle requires strong organizational and time management skills.

• Cross-Functional Alignment: Ensuring all stakeholders (marketing, product, legal, development) are aligned on design direction and execution can require skilled communication and negotiation.

• Data Interpretation for Design: Effectively translating quantitative data and user feedback into actionable design improvements requires analytical thinking and creative problem-solving.

Learning & Development Opportunities:

• Specialized Industry Expertise: Gain in-depth knowledge of marketing and design within the insurance sector, a valuable niche skill set.

• Advanced UX/UI Methodologies: Deepen understanding and practical application of user research, journey mapping, and usability testing.

• Agile Design Practices: Become highly proficient in agile workflows for design, including design sprints and continuous integration with development.

• Cross-Functional Acumen: Develop a broader understanding of marketing operations, product development cycles, and regulatory affairs through close collaboration.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only creative but also process-oriented and detail-focused, characteristics highly valued in operations roles. The growth opportunities offer a clear path for developing specialized skills that are in demand.

💡 Interview Preparation

Strategy Questions:

• "Describe a marketing campaign you designed from concept to execution. What were the objectives, your design process, and the measurable results?" (Focus on campaign strategy, your role, and ROI demonstration).

• "How do you approach designing for a regulated industry like insurance, balancing creativity with compliance?" (Highlight your understanding of brand guidelines, regulatory constraints, and how you ensure accuracy).

• "Walk us through your process for incorporating user feedback and data insights into your design iterations." (Demonstrate your data-driven approach and iterative design methodology).

Company & Culture Questions:

• "What interests you about working in the insurance industry and specifically for this client?" (Show research into the industry and genuine interest).

• "Describe your experience working in an agile environment. What are the pros and cons from a design perspective?" (Articulate your adaptability and understanding of agile roles).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a STAR (Situation, Task, Action, Result) or similar framework. Clearly state the problem, your specific actions, and the outcome.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., "increased click-through rates by X%", "reduced bounce rate by Y%").

• Showcase Process, Not Just Pixels: Explain why you made certain design decisions. Discuss your research, user testing (if applicable), and how you collaborated with others.

• Highlight Tool Proficiency: Be ready to discuss your specific techniques and workflows within Adobe Creative Cloud and Figma.

• Tailor to the Role: Emphasize projects that align with campaign design, UX/UI, and cross-channel execution, especially if they relate to lead generation or customer engagement.

📝 Enhancement Note: For this role, interviewers will be looking for a designer who understands the operational aspects of marketing campaigns – how design contributes to business goals, how to work efficiently within a team, and how to ensure consistency and compliance. Your preparation should reflect this operational awareness.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided application link on Zoho Recruit.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in digital marketing campaigns, UX/UI design, cross-channel execution, and working with brand standards and compliance. Ensure your portfolio clearly showcases case studies demonstrating process and results.

• Resume Optimization: Weave in keywords from the job description such as "UX/UI," "digital marketing," "campaigns," "Adobe Creative Cloud," "Figma," "agile," "responsive design," and "brand standards." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, collaboration style, and how your work contributes to business objectives. Prepare specific examples for behavioral questions and be ready to present your portfolio effectively, emphasizing strategic thinking and measurable impact.

• Company Research: Understand Recrute Action as an agency and research the insurance industry's general landscape and common marketing challenges. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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