DIGITAL MARKETING DESIGNER / COORDINATOR

📍 Job Overview

Job Title: Digital Marketing Designer / Coordinator

Company: Beyond Grad

Location: Sandton, Gauteng, South Africa

Job Type: Freelance / Contract

Category: Marketing Operations / Digital Marketing Coordination

Date Posted: 2026-06-05

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This is a freelance, remote contract role focused on the execution and coordination of digital marketing campaigns for multiple brands, requiring a strong blend of design skills and organizational prowess.

• The position emphasizes hands-on content creation, scheduling, distribution, and performance reporting across key digital channels like social media and email marketing.

• Success in this role hinges on meticulous project management, the ability to manage multiple client-facing activities concurrently, and a proactive approach to digital asset coordination.

• Candidates will be responsible for translating marketing strategies into tangible digital assets and ensuring timely, effective campaign rollouts, with a focus on operational efficiency and brand consistency.

📝 Enhancement Note: While the title suggests "Digital Marketing Designer," the core responsibilities and requirements lean heavily into a "Coordinator" function, with a primary focus on execution, scheduling, and reporting rather than strategic campaign development or complex design conceptualization. The role is ideal for a mid-level professional seeking to leverage their design and organizational skills in a freelance capacity.

📈 Primary Responsibilities

• Design and manage visually compelling content for social media platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube, ensuring brand alignment and engagement.

• Develop, upload, and distribute targeted email marketing campaigns using platforms such as Mailchimp, HubSpot, or Klaviyo, optimizing for deliverability and engagement.

• Maintain and manage monthly content calendars, ensuring a consistent and strategic flow of content across all designated digital channels for each brand.

• Coordinate the seamless rollout of marketing campaigns across multiple brands, ensuring all elements are aligned and executed according to schedule and brand guidelines.

• Monitor social media activity, track engagement metrics, and actively participate in community management to foster brand interaction and loyalty.

• Generate comprehensive monthly performance reports, analyzing key performance indicators (KPIs) and digital performance data to inform future campaign optimizations.

• Track campaign KPIs and overall digital performance, providing actionable insights and data-driven recommendations for continuous improvement.

• Liaise effectively with content creators, account managers, and other stakeholders to guarantee that all campaign activities are executed punctually and to a high standard.

📝 Enhancement Note: The responsibilities highlight a need for operational rigor in executing marketing tasks rather than strategic planning. The emphasis on "coordinating campaign rollouts" and "liaising with content creators" points to a crucial role in the marketing operations workflow, ensuring smooth execution and communication.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Marketing, Communications, or a related field is highly beneficial.

Experience: Proven experience in designing and executing social media and email marketing campaigns, with a portfolio showcasing successful projects.

Required Skills:

• Demonstrated proficiency in digital design, specifically for social media graphics and email marketing visuals.

• Hands-on experience with social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube) for content management and scheduling.

• Experience with email marketing platforms such as Mailchimp, HubSpot, Klaviyo, or similar CRM/marketing automation tools.

• Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines effectively.

• Experience in compiling and presenting monthly performance reports, including tracking key digital marketing KPIs.

• Proven ability to manage multiple clients or brands simultaneously, maintaining high standards of service and delivery.

• Exceptional attention to detail in all aspects of design, content execution, and reporting.

• Ability to work independently, manage time effectively, and deliver results in a remote work environment.

• Excellent written and verbal communication skills for stakeholder interaction and project coordination. Preferred Skills:

• Previous experience working within a digital marketing agency environment.

• Direct experience managing campaigns and content for multiple distinct brands.

• Familiarity with industries such as lifestyle, retail, design, architecture, hospitality, or premium consumer brands.

• A basic understanding of paid media reporting and campaign performance metrics, beyond organic engagement.

📝 Enhancement Note: The requirements emphasize practical skills and prior experience over formal education, aligning with the freelance and execution-focused nature of the role. The "Advantageous" skills suggest a preference for candidates with broader industry exposure and a foundational understanding of paid media, which would enhance their ability to coordinate more holistically.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive design portfolio showcasing a range of social media graphics, email campaign visuals, and any other relevant digital marketing assets.

• Demonstrate experience in managing and scheduling content across multiple social media platforms, ideally with examples of content calendars or scheduling workflows.

• Provide evidence of using email marketing platforms, including examples of email designs, campaign distribution, and performance metrics.

• Include case studies or examples of monthly performance reports, highlighting KPIs tracked, analysis provided, and impact on campaign objectives. Process Documentation:

• Showcase an understanding of content calendar management processes, including planning, creation, approval workflows, and scheduling.

• Detail experience with campaign execution processes, from asset finalization to distribution and cross-platform coordination.

• Describe methods for monitoring digital engagement, community interaction, and performance tracking, including reporting frequency and data analysis techniques.

📝 Enhancement Note: Given the freelance nature and the emphasis on execution and reporting, candidates are expected to present a portfolio that clearly illustrates their design capabilities, organizational process, and ability to deliver measurable results through digital marketing activities.

💵 Compensation & Benefits

Salary Range: As this is a freelance role with a monthly retainer expectation, candidates are asked to propose their retainer based on experience and skill set. Based on industry benchmarks for freelance Digital Marketing Designers/Coordinators with 2-5 years of experience in South Africa, a monthly retainer could range from R15,000 to R30,000+ (ZAR), depending on the scope of work, hours committed, and specific skill set. This estimate is based on typical freelance rates in the South African market for similar roles, considering the need for independent work and client management.

Benefits:

• Flexible working hours and arrangement, allowing for work-life balance.

• Opportunity to work remotely from any location.

• Continuous engagement with diverse brands and marketing challenges.

• Potential for long-term freelance retainer with a growing organization.

Working Hours: Approximately 40 hours per week, with flexibility in scheduling to accommodate remote work and potential client needs.

📝 Enhancement Note: The salary estimate is based on general freelance rates in South Africa for mid-level digital marketing and design roles. Candidates are explicitly asked to provide their retainer expectations, which will be a key factor in the hiring decision. The benefits are characteristic of freelance and remote positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company's focus on "Beyond Grad" and its affiliation with "countryforjane.com" suggests an organization potentially involved in lifestyle, personal development, or premium consumer brands, possibly with a strong emphasis on design, retail, or hospitality sectors.

Company Size: As Beyond Grad is a client of "Country For Jane," it's likely a small to medium-sized business or a holding company managing multiple brands. This implies a lean operational structure where each team member's contribution is highly visible and impactful.

Founded: Information about the founding date is not directly provided, but the company's focus suggests a modern approach to brand management and digital presence.

Team Structure:

• The role is described as supporting "multiple brands," indicating a structure where the Digital Marketing Designer/Coordinator likely works across various client accounts, possibly reporting to an account manager or a marketing lead.

• The hiring manager is identified as "Ursula," suggesting a direct point of contact for freelance coordination and management.

• Collaboration will be cross-functional, involving content creators, account managers, and potentially brand representatives. Methodology:

• Data-driven approach to campaign execution, with a strong emphasis on performance reporting and KPI tracking.

• Focus on efficient workflow management and coordination to ensure timely delivery of marketing assets and campaigns.

• Emphasis on design quality and brand consistency across all digital touchpoints.

Company Website: https://www.beyondgrad.co.za/

📝 Enhancement Note: The company context suggests a dynamic, brand-focused environment. The freelance nature of the role implies a need for adaptability and strong self-management within a collaborative, client-service-oriented framework.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Freelancer, suitable for individuals with 2-5 years of dedicated experience in digital marketing design and coordination. It offers a chance to deepen expertise in execution and campaign management across diverse brands.

Reporting Structure: The freelancer will report to "Ursula" (hiring manager) and will likely collaborate closely with account managers and content creators within the client's or agency's structure.

Operations Impact: The role directly impacts brand visibility, engagement, and potentially lead generation through effective digital marketing execution. Successful coordination and design contribute to the overall success and perceived quality of the brands managed.

Growth Opportunities:

• Expand portfolio and experience by working with a variety of premium consumer brands and industries.

• Develop advanced skills in campaign coordination, cross-platform management, and performance analysis.

• Build a strong freelance client base and reputation, potentially leading to longer-term engagements or more significant projects.

• Gain exposure to different marketing strategies and tactics by supporting multiple brands.

📝 Enhancement Note: For a freelance role, growth is measured by expanding skill sets, client portfolio, and potential for increased retainer value or project scope. This role offers a solid platform for a designer/coordinator to refine their operational marketing execution skills.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an independent work setting, requiring self-discipline and effective home office setup.

Office Location(s): While the company is based in Sandton, South Africa, the role is entirely remote, meaning candidates can be located anywhere, though proximity to the South African time zone (Africa/Johannesburg) might be advantageous for real-time coordination.

Workspace Context:

• Candidates are expected to have a reliable internet connection and a suitable workspace to perform design tasks and participate in virtual meetings.

• Access to design software and a personal computer is essential for fulfilling the role's requirements.

• Collaboration will occur primarily through digital communication tools (email, messaging apps, video conferencing).

Work Schedule: Flexible working hours are offered, with the expectation of approximately 40 hours per week. This allows for personal scheduling but requires consistent availability for campaign coordination and timely delivery of tasks.

📝 Enhancement Note: The remote and flexible nature of the work environment is a key attraction, requiring strong self-management and communication skills to succeed.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Initial review of CV, design portfolio, examples of managed accounts, software experience, retainer expectations, and availability.

• Initial Screening: A brief call or video interview with Ursula to assess qualifications, experience, communication skills, and cultural fit, focusing on operational capabilities.

• Portfolio Review & Task: A more in-depth discussion of the candidate's portfolio, potentially including a small design or coordination task to assess practical skills and problem-solving approach.

• Final Discussion: Confirmation of retainer, availability, and contractual terms.

Portfolio Review Tips:

• Curate your design portfolio to prominently feature social media graphics and email campaign examples relevant to lifestyle, retail, or premium consumer brands.

• Structure case studies to clearly demonstrate your role in managing content calendars, scheduling, and campaign execution, highlighting your organizational process.

• Quantify results where possible, showcasing any KPIs you tracked or improvements you made in engagement or performance through your design and coordination efforts.

• Be prepared to discuss your experience with specific platforms (Mailchimp, HubSpot, Klaviyo, social media schedulers) and your approach to managing multiple clients simultaneously. Challenge Preparation:

• Anticipate questions about your process for designing social media content, managing content calendars, and coordinating campaign rollouts.

• Be ready to discuss how you would approach reporting on campaign performance and tracking KPIs for different brands.

• Prepare to articulate your retainer expectations clearly, justifying them based on your experience, skill set, and the scope of work.

📝 Enhancement Note: The application process heavily emphasizes the portfolio and practical experience. Candidates should prepare to demonstrate their design capabilities, organizational methods, and understanding of digital marketing operations execution.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency with industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar visual design applications.

• Social Media Management Platforms: Experience with tools for scheduling and managing content across Instagram, Facebook, LinkedIn, TikTok, and YouTube (e.g., Buffer, Hootsuite, Later, or native platform schedulers).

• Email Marketing Platforms: Hands-on experience with Mailchimp, HubSpot, Klaviyo, or comparable platforms for email design, distribution, and basic analytics.

Analytics & Reporting:

• Familiarity with social media analytics dashboards (native platform insights) and email marketing platform reporting features.

• Ability to interpret and report on key performance indicators (KPIs) such as engagement rates, click-through rates (CTR), open rates, reach, and impressions. CRM & Automation:

• While not a primary focus, basic understanding of CRM functionalities and marketing automation principles is beneficial, especially if using HubSpot or similar integrated platforms.

📝 Enhancement Note: The technology stack is centered around design tools and digital marketing execution platforms. Proficiency in at least one email marketing platform and a social media scheduling tool is critical.

👥 Team Culture & Values

Operations Values:

• Efficiency & Execution: A strong emphasis on timely delivery, streamlined processes, and effective execution of marketing tasks.

• Detail-Oriented: Meticulous attention to detail in design, content scheduling, and reporting to ensure brand consistency and accuracy.

• Reliability & Independence: The ability to work autonomously, manage one's own workload, and be a dependable freelance partner.

• Adaptability: Willingness to work with diverse brands and adapt to different brand guidelines and marketing objectives.

• Data-Informed: A commitment to using performance data to inform execution and reporting, even if not involved in strategy development.

Collaboration Style:

• Proactive Communication: Maintaining open and clear communication with Ursula, account managers, and content creators.

• Team-Oriented (Remote): Working collaboratively within a remote team structure, contributing to shared goals through individual execution.

• Feedback Integration: Open to receiving and incorporating feedback on designs and campaign execution to improve outcomes.

📝 Enhancement Note: The culture values operational excellence, reliability, and a proactive approach to task completion, which are essential for a successful freelance engagement.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brands: Juggling diverse brand identities, content needs, and reporting requirements simultaneously.

• Remote Coordination: Effectively communicating and collaborating with a remote team and clients without direct in-person interaction.

• Execution Focus: Operating within a role that is primarily execution-based, requiring motivation to consistently deliver without direct strategic input.

• Staying Updated: Keeping pace with evolving social media platform features and design trends relevant to various industries.

Learning & Development Opportunities:

• Skill Diversification: Gaining experience across a wide range of digital marketing channels and platforms.

• Client Management Acumen: Honing skills in client communication, expectation management, and retainer-based service delivery.

• Portfolio Enhancement: Building a robust portfolio with diverse project examples that can lead to future opportunities.

• Operational Efficiency: Improving personal workflow and time management for maximum productivity in a remote freelance setting.

📝 Enhancement Note: This role presents opportunities for practical skill development and portfolio building, particularly for those who enjoy execution-focused work and managing diverse client needs in a remote setting.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing social media content for a new brand. How do you ensure brand consistency across different platforms?" (Focus on workflow, tools, and brand adherence.)

• "Walk me through an example of how you've managed a monthly content calendar and coordinated campaign rollouts across multiple brands. What challenges did you face and how did you overcome them?" (Highlight organizational skills and problem-solving.)

• "How do you approach reporting on digital marketing campaign performance? What KPIs do you typically track, and how do you present this information?" (Demonstrate analytical capability and reporting clarity.) Company & Culture Questions:

• "What interests you about working with multiple brands and potentially in industries like lifestyle, retail, or hospitality?" (Show enthusiasm for brand diversity and industry alignment.)

• "How do you ensure effective communication and collaboration when working remotely with a team and clients?" (Emphasize communication tools and proactive engagement.)

• "How do you manage your time and prioritize tasks when working on several projects simultaneously?" (Highlight self-management and organizational strategies.) Portfolio Presentation Strategy:

• Visual Storytelling: Use your portfolio to tell a story for each project, detailing the objective, your role, the execution process, and the outcomes.

• Process Focus: Clearly articulate your design process and your coordination methodology, especially how you manage content calendars and campaign schedules.

• Metric Integration: If possible, integrate performance metrics directly into your case studies to showcase the impact of your work.

• Tool Proficiency: Be ready to discuss your experience with specific design and marketing platforms mentioned in the job description.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical execution skills, strong organizational capabilities, and a clear understanding of digital marketing operations for design and coordination tasks.

📌 Application Steps

To apply for this operations position:

• Submit your application via email to ursula@countryforjane.com.

• Personalize your CV: Tailor your resume to highlight your experience in digital design, social media management, email marketing, and campaign coordination, using keywords from the job description.

• Curate your portfolio: Ensure your design portfolio prominently features examples of social media graphics, email campaign designs, and any content calendar examples. Be prepared to discuss your process and results.

• Prepare your retainer and availability: Clearly state your monthly retainer expectation and your availability for this freelance contract.

• Research Beyond Grad: Understand the company's focus and potential client base to tailor your application and demonstrate alignment with their brand and industry focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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