Digital Marketing Designer

📍 Job Overview

Job Title: Digital Marketing Designer

Company: Lendable

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing Design / Creative Operations

Date Posted: 2026-04-17

Experience Level: Mid-Level (3+ years)

Remote Status: Hybrid (3 days in-office, 2 days remote)

🚀 Role Summary

• Drive high-volume, high-quality static and motion creative production for direct-to-consumer (D2C) marketing campaigns across various digital channels.

• Collaborate closely with marketing, growth, and product teams to translate campaign objectives into compelling visual assets that support A/B testing and performance optimization.

• Ensure strict adherence to brand guidelines and regulatory requirements, maintaining visual coherence and brand integrity across all marketing materials.

• Actively contribute to the creative direction and experimentation process, leveraging design trends and performance analytics to inform creative iteration.

• Integrate and explore emerging AI creative tools to enhance production speed, quality, and efficiency within the marketing design workflow.

📝 Enhancement Note: This role is positioned as a "Digital Marketing Designer" but its responsibilities heavily lean into "Creative Operations" within a marketing context, focusing on production, iteration, testing, and process improvement for marketing assets. The emphasis on volume, performance metrics, and collaboration with growth teams suggests a need for operational efficiency and data-informed creative execution, typical of a GTM Ops or Marketing Ops adjacent role.

📈 Primary Responsibilities

• Creative Production & Iteration:

  • Develop and iterate on static and motion ad creative for paid digital channels (primarily Meta platforms) in partnership with the marketing designer, content creator, and growth team.
  • Produce a range of lifecycle communications, including emails, direct mailers, and card carriers, ensuring brand consistency and adherence to campaign messaging.
  • Translate campaign ideas into scalable creative variations to facilitate systematic testing and learning across D2C products and markets.

• Testing & Optimisation:

  • Iterate on designs based on performance metrics and feedback from A/B tests, optimizing creative for maximum engagement and conversion.
  • Conduct market research to identify emerging trends in marketing assets and apply these insights to design strategies for continuous improvement.
  • Support and contribute to creative testing initiatives by experimenting with new formats, layouts, and messaging to drive campaign effectiveness.

• Quality & Compliance:

  • Own the quality assurance (QA) process for all creative assets before launch, verifying accuracy in regulatory text, format specifications, and final exports.
  • Maintain a consistent and cohesive visual language across all marketing touchpoints to reinforce brand identity and ensure brand coherence.

• Collaboration & Process:

  • Work collaboratively with marketing, product managers, and other stakeholders to clearly define campaign goals, desired visual themes, and key messaging.
  • Contribute creative ideas and insights to the overall creative direction and experimentation strategy for marketing campaigns.
  • Operate within established marketing templates and systems, liaising with the product design team when cross-functional alignment is required.

• Innovation & Continuous Improvement:

  • Proactively explore and adapt to new AI tools and technologies to enhance the speed and quality of creative output.

  • Support ongoing improvements to creative processes, tooling, and workflows to drive operational efficiency within the marketing team.

  • Advocate for user-centered design principles and articulate design decisions to foster a stronger design culture within the organization.

📝 Enhancement Note: The responsibilities outline a blend of hands-on creative execution and process-oriented thinking. The emphasis on "scaling creative variations," "testing and learning," "creative QA," and "improving creative processes, tooling, and workflows" indicates a requirement for an individual who not only designs but also understands the operational mechanics of high-volume creative production and optimization in a performance marketing context.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience:

• Minimum of 3 years of professional design experience, with a significant portion focused on marketing or advertising environments.

• Proven track record of creating high-performing designs at volume for digital marketing channels, including email, ads, direct mailers, and social media.

Required Skills:

• Proficiency in Core Design Tools: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator) and Figma for comprehensive design creation and collaboration.

• Digital Marketing Design Expertise: Demonstrated ability to conceptualize and execute effective visual assets for various digital marketing platforms, with a focus on performance.

• Brand Coherence & Visual Language: Strong understanding of brand guidelines and the ability to maintain a consistent visual identity across all marketing materials.

• Attention to Detail: Meticulous approach to design execution, including typography, layout, color, and ensuring accuracy in all delivered assets.

• Pace & Volume Execution: Proven ability to produce a high volume of creative assets efficiently without compromising quality.

Preferred Skills:

• Motion Graphics: Experience with motion graphics software (e.g., After Effects) to create engaging animated content for digital ads and communications.

• AI Creative Tools: Familiarity with and a keen interest in exploring and utilizing AI-powered creative tools to enhance design workflows and output.

• User-Centered Design: Understanding of user-centered design principles and how to apply them to create marketing materials that resonate with target audiences.

• Performance Marketing Insights: Ability to interpret basic performance metrics and apply insights to design iterations for improved campaign results.

📝 Enhancement Note: The "Essential" skills highlight a strong foundation in traditional design tools and marketing execution. The "Desirable" skills, particularly AI creative tools and motion graphics, point towards a forward-thinking approach and an expectation for the candidate to contribute to the evolution of the creative process. The emphasis on "volume" and "pace" suggests that efficiency and operational agility are as critical as pure design talent.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Volume & Scalability: Showcase examples of creating multiple design variations for A/B testing or campaign scalability, demonstrating an understanding of mass production and iterative design.

• Performance-Driven Design: Include case studies or examples where design choices directly contributed to improved marketing metrics (e.g., CTR, conversion rates) for digital ads, emails, or other marketing collateral.

• Brand Consistency: Present a clear example of how you maintained a consistent visual language and adhered to brand guidelines across a series of related marketing assets or campaigns.

• Process & Tool Integration: Highlight your ability to work within specific design systems or workflows, and how you've leveraged tools like Figma for collaborative design and version control.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for taking a creative brief from concept to final asset, including how you manage feedback loops and ensure efficient workflow.

• Implementation & Automation: Demonstrate an understanding of how creative assets are implemented across different marketing platforms (e.g., ad managers, email platforms) and any experience with templating or automation for efficiency.

• Measurement & Analysis: Be ready to articulate how you've used performance data or user feedback to inform design iterations and improve the effectiveness of your creative work.

📝 Enhancement Note: For a role focused on high-volume creative production and optimization, the portfolio is critical. It should not only showcase aesthetic quality but also demonstrate the candidate's ability to execute efficiently, adapt to performance data, and maintain brand integrity under pressure. The "Process Documentation" aspect implies a need for candidates to articulate their operational approach to design.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Equity: Opportunity to receive company stock options, aligning personal success with Lendable's growth.

• Private Health Insurance: Comprehensive coverage to support employee well-being.

• Fully Stocked Kitchen: Access to a well-equipped office kitchen with complimentary breakfast, lunch, snacks, and drinks on in-office days.

• Hybrid Work Model: Flexibility to work remotely 2 days per week (Monday and Friday) and in the Shoreditch office 3 days per week (Tuesday-Thursday).

• Generous Leave Policy: (Assumed, as not explicitly stated but standard for growing tech companies)

• Professional Development: Opportunities for learning and skill enhancement, including exploration of AI tools and creative processes.

Working Hours:

• Standard full-time hours, approximately 40 hours per week.

• The hybrid model offers flexibility, with core in-office days (Tuesday-Thursday) for collaboration and remote work days (Monday and Friday) for focused individual tasks.

📝 Enhancement Note: The salary estimate is based on typical compensation for this role in London's tech/fintech sector, considering the experience level and company stage. The inclusion of equity is a significant perk for a unicorn startup. The hybrid model is clearly defined and should be highlighted for its balance of collaboration and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology) - specifically focused on consumer credit and savings products. Lendable is disrupting traditional lending with technology, offering faster, more accessible credit.

Company Size: Over 700 employees. This indicates a mature startup environment that has scaled significantly, offering opportunities for structured growth while retaining some of the agility of a smaller organization.

Founded: 2017. A relatively young company that has achieved unicorn status quickly, suggesting a culture of rapid innovation, execution, and market responsiveness.

Team Structure:

• The role sits within the Marketing Design team, which includes a Marketing Designer and this Digital Marketing Designer.

• Close collaboration with the Content Creator and the broader Growth team is expected.

• The company emphasizes small teams of exceptional, resourceful individuals.

Methodology:

• Data-Driven Decision Making: Strong emphasis on using data and performance metrics to inform creative and marketing strategies.

• Agile Development & Iteration: A culture that embraces rapid iteration, testing, and learning, particularly in product development and marketing campaigns.

• Technology-First Approach: Building proprietary technology, including AI and machine learning, to automate processes and gain a competitive edge.

• Customer-Centricity: A core value, evident in their high customer review scores and focus on improving customer experience in finance.

Company Website: https://www.lendable.co.uk/

📝 Enhancement Note: Lendable's rapid growth as a fintech unicorn suggests a fast-paced, results-oriented culture. The emphasis on "building the best technology" and using "machine learning and AI" indicates a forward-thinking approach that extends to its marketing operations. The "small teams of exceptional people" ethos implies a high bar for talent and collaboration.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is positioned for someone who can execute independently on assigned tasks and contribute to team goals, but is not yet expected to lead major strategic initiatives or manage a team. It’s a growth-oriented role, suitable for someone looking to deepen their expertise in performance marketing design.

Reporting Structure: Likely reports to a Marketing Design Lead or a senior member of the Marketing team. Collaboration will be extensive with the Growth team and other marketing functions.

Operations Impact: The Digital Marketing Designer’s work directly impacts Lendable's customer acquisition and retention efforts by creating compelling marketing assets that drive engagement and conversions. Their ability to produce high-performing creative at scale is crucial for the Growth team's success in acquiring new customers and scaling D2C activity across multiple products and markets.

Growth Opportunities:

• Deepen Performance Marketing Expertise: Develop a sophisticated understanding of how design impacts conversion rates, CTRs, and other key performance indicators by working closely with the Growth team and analyzing campaign data.

• Expand Creative Skillset: Gain proficiency in motion graphics and explore advanced AI creative tools, becoming a more versatile and valuable asset to the team.

• Contribute to Creative Strategy: As expertise grows, progress from execution to contributing more significantly to creative direction, testing strategies, and process improvements.

• Potential for Specialization: Over time, the candidate might specialize in specific channels (e.g., Meta Ads, email) or asset types (e.g., video creative) based on business needs and personal development.

📝 Enhancement Note: This role is framed as a stepping stone for a designer looking to specialize in performance marketing and operations. The emphasis on "growing deeper expertise over time rather than owning everything from day one" is key. The growth path involves increasing responsibility in strategy and a broader understanding of marketing operations.

🌐 Work Environment

Office Type: Lendable has a physical office in Shoreditch, London, which serves as a hub for in-person collaboration. The work model is hybrid, indicating a structured approach to balancing remote work with office-based interaction.

Office Location(s): Shoreditch, London, United Kingdom. This is a well-known tech and creative hub, offering good accessibility.

Workspace Context:

• Collaborative Environment: The office is designed for in-person collaboration on Tuesdays, Wednesdays, and Thursdays, fostering team cohesion and idea exchange.

• Resource-Rich: The office environment includes a fully stocked kitchen, providing amenities to support employees during their in-office days.

• Technology Integration: While not explicitly stated, a fintech company of this caliber would likely provide modern workstations and access to necessary design software and hardware. The role also encourages exploring AI tools, suggesting a tech-forward environment.

• Team Interaction: The hybrid model facilitates regular interaction with team members and stakeholders, crucial for a role that requires close collaboration with marketing and growth teams.

Work Schedule:

• The hybrid model involves specific in-office days (Tuesday-Thursday) and remote days (Monday and Friday). This structured schedule allows for predictable collaboration while offering remote flexibility.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment. The company's approach of mandating in-office days for collaboration highlights the importance of team interaction for their culture and operational efficiency. The Shoreditch location is a strong draw for many professionals in London.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio, focusing on relevant design experience, tool proficiency, and examples of marketing creative, especially for digital channels.

• Hiring Manager/Team Interview: A discussion to assess your understanding of digital marketing principles, your creative process, and your experience with high-volume production and iteration. This may include a portfolio walkthrough.

• Skills Assessment/Challenge: A practical design task or case study focused on creating marketing assets for a specific campaign or iterating on existing creative, potentially incorporating performance data. This will evaluate your execution speed, creativity, and ability to adhere to brand guidelines.

• Cross-Functional Interview: Meeting with members of the Growth or Product Marketing teams to gauge your ability to collaborate, understand marketing objectives, and receive feedback.

• Final Interview: Potentially with a senior leader to discuss cultural fit, career aspirations, and overall alignment with Lendable's mission and values.

Portfolio Review Tips:

• Showcase Volume & Iteration: Include examples of multiple creative variations for the same campaign or product, demonstrating your ability to produce assets at scale and iterate based on feedback or testing.

• Highlight Performance Impact: If possible, include metrics or brief case studies explaining how your designs contributed to specific marketing goals (e.g., increased click-through rates, improved conversion).

• Demonstrate Brand Adherence: Select projects where you successfully maintained or evolved a brand's visual identity across different marketing materials.

• Explain Your Process: Be prepared to walk through your thought process for selected projects, from brief interpretation to final execution, highlighting your problem-solving approach and tool usage.

• Include Motion Graphics (if applicable): If you have motion design experience, showcase it prominently, as it's a desirable skill.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge brief, identifying key objectives, target audience, and constraints.

• Focus on Key Channels: Prepare to design for common digital marketing channels like Meta ads, email, or social media.

• Embrace Iteration: Show that you can quickly generate multiple concepts or variations and are open to feedback.

• Prioritize Clarity & Brand: Ensure your designs are clear, on-brand, and effectively communicate the intended message.

• Consider AI Tools: If the challenge allows, think about how AI tools could potentially aid your workflow or concept generation.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing on practical design skills, operational efficiency, and collaborative abilities. The portfolio review and design challenge will be critical for demonstrating the candidate's capacity to meet the demands of high-volume, performance-driven creative production.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, photo editing, and illustration (Photoshop, Illustrator).

• Figma: Crucial for collaborative design, prototyping, and maintaining design systems, especially for D2C marketing assets.

• After Effects (Desirable): For creating motion graphics, animated ads, and dynamic marketing content.

Analytics & Reporting:

• Meta Ads Manager: Familiarity with the platform for understanding ad creative performance and requirements.

• Email Marketing Platform Tools (e.g., Mailchimp, Braze, Customer.io): Understanding of how designs are implemented and viewed within these systems.

• Analytics Platforms (e.g., Google Analytics, Mixpanel): While not a primary analysis tool for a designer, understanding how to interpret reports that show creative performance is beneficial.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): General awareness of how marketing campaigns connect to customer data and journeys.

• Marketing Automation Platforms: Understanding of how automated workflows use creative assets.

• Integration Tools: Awareness of how different marketing tools might integrate, impacting creative asset delivery or performance tracking.

📝 Enhancement Note: The core tools are standard for a digital designer, but the emphasis on Figma for collaboration and the mention of AI tools indicate a modern, efficient workflow. Familiarity with ad platforms and email marketing systems is key for understanding how the creative is used and performs.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the customer, reflected in the design of marketing materials that are clear, helpful, and trustworthy.

• Data-Driven Innovation: Utilizing performance data and insights to drive creative decisions and continuously improve marketing effectiveness.

• Resourcefulness & Efficiency: A focus on finding smart, efficient solutions to creative challenges, producing high-quality work at volume.

• Collaboration & Feedback: An open and friendly environment where constructive feedback is welcomed and shared, fostering collective growth.

• Ownership & Impact: Encouraging individuals to take ownership of their work and understand its material impact on Lendable's success.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, growth, and product teams to ensure creative aligns with overall business objectives and campaign strategies.

• Iterative Feedback Loops: A process of sharing work frequently, receiving and giving feedback constructively to refine designs and improve outcomes.

• Shared Ownership: While roles have specific responsibilities, there's an expectation of shared ownership in achieving team goals, particularly in a fast-growing company like Lendable.

• Knowledge Sharing: An environment that encourages sharing best practices, learnings from creative tests, and insights into new design tools or trends.

📝 Enhancement Note: Lendable's stated values (ownership, exceptional people, building tech) translate into a culture that values initiative, collaboration, and a results-driven mindset. For this role, it means being proactive, working effectively with diverse teams, and being open to continuous learning and improvement in a dynamic fintech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Creative Demands: Consistently producing a large volume of high-quality creative assets while meeting tight deadlines for multiple campaigns and products.

• Balancing Brand Consistency with Performance Optimization: Ensuring all creative adheres to strict brand guidelines while simultaneously optimizing for clicks and conversions across various platforms.

• Rapidly Evolving Digital Landscape: Keeping pace with new platform features, ad formats, design trends, and emerging technologies like AI creative tools.

• Integrating AI Tools Effectively: Learning and integrating new AI tools into existing workflows to enhance efficiency and creativity without compromising quality or brand integrity.

Learning & Development Opportunities:

• Specialized Performance Marketing Design: Deepen expertise in creating assets specifically optimized for conversion across platforms like Meta, email, and others.

• Motion Graphics & Animation: Acquire or enhance skills in motion design to create more dynamic and engaging visual content.

• AI Creative Tool Proficiency: Become an early adopter and expert in leveraging AI for creative production, a rapidly growing field.

• Cross-Functional Understanding: Gain a deeper appreciation for marketing strategy, growth hacking, and product development, enhancing your ability to create strategically aligned creative.

• Contribution to Process Improvement: Opportunity to influence and improve the creative production workflow, making it more efficient and effective.

📝 Enhancement Note: The challenges are inherent to a high-growth marketing team focused on performance. The growth opportunities are directly tied to the evolving demands of digital marketing and the company's forward-thinking approach to technology.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a set of ad variations for an A/B test on Meta, from brief to final delivery."

  • Preparation: Be ready to outline your workflow, including how you interpret briefs, generate concepts, ensure brand consistency, create variations, and prepare assets for handover or direct implementation. Highlight your approach to efficient iteration.

• "How do you balance maintaining brand guidelines with the need to create high-performing, attention-grabbing creative for digital ads?"

  • Preparation: Discuss strategies for creative flexibility within brand constraints. Provide examples of how you've adapted brand elements or messaging to suit specific campaign goals while maintaining brand integrity.

• "Walk us through a project where your design significantly impacted a marketing campaign's performance. What were the key elements of your design and the results?"

  • Preparation: Prepare a specific case study from your portfolio that demonstrates measurable impact. Focus on explaining the problem, your design solution, and the quantifiable results.

• "How do you stay updated on design trends, particularly in the digital marketing and fintech space?"

  • Preparation: Mention specific blogs, publications, industry leaders, or conferences you follow. Discuss how you evaluate and incorporate new trends into your work.

• "What are your thoughts on using AI tools in creative production? How might you integrate them into your workflow?"

Company & Culture Questions:

• "What excites you about Lendable's mission and its approach to consumer finance?"

  • Preparation: Research Lendable's products, values, and recent news. Connect your personal interests or design philosophy to their mission.

• "Describe your experience working in a hybrid environment and collaborating with remote and in-office team members."

  • Preparation: Highlight your ability to communicate effectively, manage your time, and stay engaged regardless of location.

• "How do you approach giving and receiving feedback on your creative work?"

Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-5 of your strongest projects that best represent your skills for this role (volume, performance, brand consistency).

• Tell a Story: For each project, explain the brief, your role, your creative process, the challenges you faced, and the outcomes (especially any performance data).

• Highlight Operational Aspects: Emphasize how you managed workflow, iterated on designs, and collaborated with others.

• Be Ready for Live Design: If a design challenge is part of the interview, practice working quickly and articulating your thought process under pressure.

• Focus on Impact: Quantify results whenever possible. Even if exact metrics aren't available, explain the intended impact and how your design supported it.

📝 Enhancement Note: The interview preparation emphasizes practical application, data-driven thinking, and a collaborative mindset, reflecting the operational demands of the role within a fast-paced fintech company.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating high-volume creative production, A/B testing iterations, and successful digital marketing campaigns. Prioritize examples that showcase your ability to maintain brand coherence while optimizing for performance.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of relevant experience, proficiency with Adobe Creative Suite and Figma, and any experience with motion graphics or AI creative tools. Use keywords from the job description such as "digital marketing design," "performance marketing," "creative production," and "brand consistency."

• Interview Preparation: Thoroughly review the "Interview Preparation" section above. Practice articulating your design process, your approach to collaboration, and your understanding of Lendable's business and culture. Be ready to discuss your portfolio and any design challenges.

• Company Research: Familiarize yourself with Lendable's products, mission, values, and recent achievements. Understand their position in the fintech market and their customer-centric approach. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.