Digital Marketing Designer

📍 Job Overview

Job Title: Digital Marketing Designer

Company: Dentsu (iProspect Brand)

Location: Santiago, Chile (Las Condes office)

Job Type: Full-time

Category: Marketing Operations / Creative Operations / Digital Design

Date Posted: September 7, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual brand identity consistency and evolution across all digital marketing channels and campaign assets.

• Develop creative design solutions to optimize campaign performance through data-informed enhancements.

• Produce high-quality visual content, including graphics, videography, animations, and interactive HTML templates.

• Collaborate with cross-functional teams to deliver impactful digital-first communications and marketing collateral.

📝 Enhancement Note: This role sits within the Digital Marketing domain, specifically for the iProspect brand under Dentsu. While the core responsibilities lean heavily into creative design and content production, the emphasis on optimizing performance through data and ensuring brand consistency across "digital channels and campaigns" suggests a strong connection to Marketing Operations. The role requires a blend of creative execution and strategic application of design principles to achieve marketing objectives.

📈 Primary Responsibilities

• Act as the guardian of the brand's visual identity, ensuring strict adherence to brand guidelines across all digital touchpoints and evolving them where necessary.

• Create compelling graphic design assets for digital marketing campaigns, including social media, display ads, website banners, and email marketing.

• Produce and edit high-quality video content for internal and external communication series, and manage external production partners for larger projects.

• Develop engaging animations and data visualizations to enhance the impact of digital content and reports.

• Design and implement interactive HTML templates for emails and other digital communications to improve user engagement and conversion rates.

• Create professional MS Office and Adobe Suite templates for internal and external communications, ensuring brand consistency and ease of use for stakeholders.

• Support the creation and delivery of high-quality whitepapers, reports, and other digital content for the company website and stakeholder distribution.

• Leverage data and insights from campaign performance to inform design decisions and optimize visual assets for better engagement and ROI.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and performance optimization, common in roles bridging creative and operations. The requirement to "enhance design to optimise performance leveraging data and insights" is a key indicator of an operations-minded approach to creative work.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Digital Media, Marketing, Communications, or a related field is typically preferred.

• Equivalent practical experience in a design or digital marketing role will also be considered. Experience:

• 2-5 years of professional experience in digital design, graphic design, or a related creative role within a marketing or agency environment.

• Proven experience in creating design assets for digital marketing campaigns and across various digital channels.

• Demonstrable experience in producing high-quality videography and animation. Required Skills:

• Graphic Design: Expertise in creating visually appealing and effective digital assets using industry-standard software.

• Videography & Animation: Proficiency in video production, editing, and animation software for creating engaging multimedia content.

• HTML & Interactive Design: Understanding of HTML/CSS for email templates and interactive web elements.

• Brand Identity Management: Strong ability to maintain and enforce visual brand guidelines consistently.

• Data Visualization: Skill in translating data into clear and impactful visual representations.

• Adobe Creative Suite: Advanced proficiency in Photoshop, Illustrator, After Effects, Premiere Pro, and other relevant Adobe tools.

• Microsoft Office Suite: Competence in creating professional templates and content using Word, PowerPoint, and Excel.

• Digital Marketing Fundamentals: Understanding of digital marketing channels, campaign objectives, and performance metrics.

• Communication Skills: Excellent verbal and written communication for collaborating with teams and presenting design concepts.

Preferred Skills:

• Experience with Content Management Systems (CMS) like WordPress.

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) for email template design.

• Basic understanding of UX/UI principles for digital asset optimization.

• Experience working within an agency setting, particularly with clients in the media and advertising industry.

• Knowledge of SEO best practices as they relate to visual content.

📝 Enhancement Note: The required skills blend core creative proficiencies with an understanding of digital marketing strategy and data utilization. This suggests the company values designers who can not only create aesthetically pleasing work but also understand its role in driving business outcomes, a hallmark of operations-minded creatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of digital marketing campaign assets demonstrating a strong understanding of visual hierarchy, branding, and user engagement.

• Examples of graphic design for social media, web banners, and email campaigns that show measurable impact or strategic intent.

• Showcase of videography and animation projects, highlighting storytelling, technical execution, and creative direction.

• Demonstrations of data visualization and interactive HTML templates, illustrating the ability to simplify complex information and drive user interaction.

• Case studies or descriptions of projects where design decisions were informed by data or performance metrics, explaining the rationale and outcome. Process Documentation:

• The candidate should be prepared to discuss their design process, from brief interpretation and concept development to execution, feedback incorporation, and final delivery.

• Ability to articulate how they ensure brand consistency and adherence to guidelines throughout their workflow.

• Experience in collaborating with marketing strategists, content creators, and performance analysts to align design with campaign objectives.

• Familiarity with agile or iterative design processes used in fast-paced digital marketing environments.

📝 Enhancement Note: For a design role with an operations flavor, a portfolio that goes beyond just showcasing aesthetics to demonstrating process, strategic thinking, and impact is crucial. The emphasis on data-informed design and collaboration highlights the need for process-oriented candidates.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Digital Marketing Designer with 2-5 years of experience in Santiago, Chile, a competitive salary range would be approximately CLP 1,200,000 to CLP 1,800,000 per month. This estimate accounts for the cost of living in Santiago and Dentsu's position as a major global advertising group.

• The exact salary will be determined by the candidate's specific experience, skill set, and performance during the interview process. Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and access to industry conferences to enhance design and marketing skills.

• Retirement Plan: Contribution to a pension or retirement savings plan.

• Employee Assistance Program (EAP): Support services for personal and professional well-being.

• Creative Tools Access: Access to the latest Adobe Creative Suite and other design software.

• Potential for Hybrid Work: While primarily on-site, potential for hybrid arrangements may be discussed based on performance and team needs.

Working Hours:

• Standard full-time working hours are approximately 40 hours per week, typically Monday to Friday.

• Flexibility may be offered to accommodate project deadlines and team collaboration, with the expectation of meeting output goals.

📝 Enhancement Note: Salary range is estimated based on Chilean market data for similar roles and experience levels, adjusted for a large multinational corporation. Benefits are standard for a company of Dentsu's size and scope, with a focus on professional growth relevant to a creative and operations-adjacent role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services

Company Size: Dentsu operates globally with over 45,000 employees worldwide. The Santiago office, specifically iProspect, will have a more focused team size, likely ranging from dozens to a few hundred employees, fostering a dynamic and collaborative environment.

Founded: Dentsu was founded in 1906, bringing a long history of innovation and client service to the advertising world. iProspect, as part of Dentsu, focuses on performance-driven digital marketing.

Team Structure:

• The Digital Marketing Designer will likely be part of the broader Marketing or Creative team within iProspect Chile.

• This team may consist of marketing strategists, content creators, SEO specialists, performance marketers, and other designers.

• The role will report to a Marketing Manager, Creative Director, or Head of Digital, and will collaborate closely with campaign managers and account teams. Methodology:

• Dentsu and iProspect emphasize a data-driven approach to marketing, focusing on measurable results and client ROI.

• Design processes are likely to be agile and iterative, allowing for quick adaptation to campaign performance and market changes.

• Collaboration and continuous improvement are key, with an expectation for team members to share insights and best practices.

Company Website: https://www.dentsu.com/global/en and https://www.iprospect.com/

📝 Enhancement Note: Dentsu's global presence and iProspect's focus on performance marketing shape the company culture. This implies a fast-paced environment where data analysis and measurable outcomes are paramount, influencing how design is approached and evaluated.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience). It requires independent execution of design tasks with some guidance, and the ability to contribute to strategic campaign planning from a visual perspective.

Reporting Structure: The designer will likely report to a Marketing Manager or Creative Lead within the iProspect Chile team. This structure allows for direct feedback on campaign performance and brand alignment.

Operations Impact: The designer's work directly impacts campaign effectiveness by creating visually engaging assets that enhance user experience, drive engagement, and ultimately contribute to client acquisition and retention goals. By optimizing designs based on data, the role contributes to the efficiency and ROI of marketing spend.

Growth Opportunities:

• Specialization: Develop deeper expertise in areas like animation, video production, data visualization, or interactive design.

• Senior Designer/Art Director: Progress to leading design projects, mentoring junior designers, and taking on more strategic creative direction.

• Marketing Operations: Transition into a role focused more on the operational aspects of marketing, such as campaign management, process optimization, or marketing technology implementation, leveraging design experience.

• Client-Facing Roles: Develop skills in presenting design concepts and strategies directly to clients.

📝 Enhancement Note: The career path for a designer in an agency like Dentsu/iProspect offers opportunities for both creative deepening and strategic broadening, including potential entry into operations-focused roles by demonstrating analytical and process-oriented thinking.

🌐 Work Environment

Office Type: The role is based in an on-site office environment in Santiago. Dentsu offices are typically modern, collaborative spaces designed to foster creativity and teamwork.

Office Location(s): The specific address provided is Badajoz 45, Piso 9, Las Condes, Santiago. This is a well-established business district in Santiago, offering good accessibility.

Workspace Context:

• Collaborative Environment: The office will likely feature open-plan areas, meeting rooms, and breakout spaces designed for team collaboration and brainstorming.

• Tools and Technology: Access to high-performance workstations, necessary software licenses (Adobe Creative Suite, etc.), and potentially specialized equipment for videography and animation.

• Team Interaction: Frequent opportunities to interact with marketing teams, account managers, and other creative professionals, facilitating knowledge sharing and cross-pollination of ideas.

Work Schedule: The standard work schedule is Monday to Friday. While office-based, the environment may support some flexibility for project needs, emphasizing output and collaboration over strict adherence to hours, provided all deadlines and responsibilities are met.

📝 Enhancement Note: The on-site requirement in a prime Santiago location suggests a company culture that values in-person collaboration and team synergy, typical for creative agencies where spontaneous idea generation and client interaction are key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Technical Interview: A session with the hiring manager and/or a senior designer to review the candidate's portfolio. Expect questions about design choices, process, problem-solving, and how design aligns with marketing objectives.

• Skills Assessment: Potentially a practical design exercise or a case study presentation focusing on a specific digital marketing challenge. This might involve creating a concept or a portion of an asset based on a brief.

• Team/Cultural Fit Interview: Meeting with other team members to assess collaboration style and overall fit within the iProspect Chile team.

• Final Interview: With a senior leader (e.g., Head of Digital, Country Manager) to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase a range of skills (graphic design, animation, video, data viz, HTML).

• Highlight Process: For each project, be prepared to discuss the brief, your creative process, how you used data or insights, any challenges faced, and the results achieved.

• Quantify Impact: Whenever possible, include metrics or evidence of how your designs contributed to campaign success (e.g., increased click-through rates, engagement, conversions).

• Brand Consistency: Demonstrate your understanding of brand guidelines and how you applied them effectively.

• Technical Proficiency: Be ready to speak to the software and techniques used.

Challenge Preparation:

• Understand the Brief: If given a design challenge, meticulously analyze the brief to understand the target audience, objectives, and key messages.

• Strategic Approach: Outline your approach before diving into execution. Consider how your design will solve the problem or meet the objective.

• Time Management: Allocate time for concepting, execution, and refinement. Practice creating assets within a simulated timeframe.

• Presentation: Be prepared to present your work and rationale clearly and concisely, anticipating potential questions.

📝 Enhancement Note: The interview process emphasizes not just creative talent but also the ability to articulate design strategy, process, and impact, aligning with the operations-focused aspects of the role. A strong portfolio that tells a story of problem-solving and results is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects, Premiere Pro (essential).

• Microsoft Office Suite: Word, PowerPoint, Excel (for templates and internal comms).

• Prototyping/Wireframing Tools: Figma, Sketch, Adobe XD (highly beneficial for interactive design).

Analytics & Reporting:

• Web Analytics Platforms: Google Analytics (understanding how designs perform).

• Data Visualization Tools: Tableau, Power BI, or native Adobe tools for data visualization.

• Reporting Dashboards: Familiarity with how designs are presented in performance reports.

CRM & Automation:

• Email Marketing Platforms: Mailchimp, HubSpot, Marketo (for designing and implementing HTML email templates).

• Content Management Systems (CMS): WordPress, Drupal (for website asset integration).

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Familiarity with analytics tools and marketing automation platforms is crucial for understanding how design impacts performance and for creating effective digital assets.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: Valuing designs that are not only aesthetically pleasing but also strategically informed by data and performance metrics to drive tangible results.

• Brand Stewardship: A commitment to maintaining and evolving the visual identity of brands with integrity and consistency across all platforms.

• Collaboration & Partnership: Fostering a team environment where designers work closely with marketing strategists, account managers, and clients to achieve shared goals.

• Efficiency & Optimization: Continuously seeking ways to improve design processes, workflow, and the performance of digital assets.

• Innovation & Adaptability: Embracing new design trends, technologies, and approaches to stay ahead in the fast-paced digital marketing landscape.

Collaboration Style:

• Cross-functional Integration: Designers are expected to actively participate in campaign planning meetings, providing creative input and collaborating with diverse teams.

• Feedback Culture: An environment where constructive feedback is welcomed and utilized to refine designs and improve outcomes.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights within the creative and marketing teams.

📝 Enhancement Note: The culture likely balances creative expression with the rigorous demands of performance marketing, emphasizing collaboration and a results-oriented mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce innovative and visually compelling designs that also meet strict performance metrics and brand guidelines.

• Fast-Paced Environment: Adapting to rapidly changing campaign needs, client feedback, and evolving digital trends within tight deadlines.

• Data Interpretation: Effectively translating complex data and performance insights into actionable design improvements.

• Managing Multiple Stakeholders: Juggling feedback and requirements from various internal teams and potentially clients.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features in Adobe Creative Suite or learn new design tools.

• Digital Marketing Strategy Workshops: Gaining a deeper understanding of performance marketing, SEO, SEM, and analytics to better inform design decisions.

• Client Presentation Skills: Developing the ability to confidently present design concepts and strategies to clients.

• Industry Conferences: Attending design and digital marketing events to stay current with trends and network with professionals.

📝 Enhancement Note: The role presents a unique opportunity to grow at the intersection of creative design and marketing operations, where strategic thinking and data utilization are as important as artistic skill.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data or performance insights to inform a design decision. What was the outcome?" (Focus on your process, the data used, and measurable results.)

• "How do you ensure brand consistency across diverse digital channels and campaign assets?" (Highlight your understanding of brand guidelines and your systematic approach.)

• "Walk us through your process for creating an animated explainer video for a digital marketing campaign." (Detail your workflow from concept to final render, including storytelling and technical aspects.)

• "How would you approach designing an HTML email template for a new product launch to maximize open rates and click-through rates?" (Discuss design elements, A/B testing considerations, and mobile responsiveness.) Company & Culture Questions:

• "What interests you about Dentsu and the iProspect brand specifically?" (Research their recent campaigns, client roster, and values.)

• "How do you handle constructive criticism or conflicting feedback from multiple stakeholders on a design project?" (Emphasize your collaborative approach and problem-solving skills.)

• "How do you stay updated with the latest digital design trends and marketing technologies?" (Showcase your commitment to continuous learning.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a compelling story that includes the challenge, your solution (your design), and the impact/results.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups.

• Focus on Relevance: Tailor your presentation to highlight projects that best match the job description's requirements (digital marketing, data-informed design, animation, HTML).

• Interactive Elements: If applicable, demonstrate interactive elements of your work, such as animated prototypes or functional HTML emails.

📝 Enhancement Note: Interviewers will be looking for a candidate who can articulate their design process, demonstrate strategic thinking, and quantify their impact, bridging the gap between creative execution and operational effectiveness.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Visit the Dentsu careers portal and submit your application through the provided link.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest digital marketing design projects, including examples of graphic design, animation, videography, data visualization, and HTML templates. Ensure each piece clearly articulates the objective, your role, and the outcome.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "digital marketing," "graphic design," "videography," "animation," "HTML," "brand identity," and "data visualization." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how your work contributes to marketing campaign performance. Be ready to present your portfolio confidently and discuss specific projects in detail.

• Company Research: Thoroughly research Dentsu and iProspect, understanding their client work, brand values, and approach to digital marketing. Prepare thoughtful questions about the team, company culture, and specific projects.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.