Digital Marketing Designer

📍 Job Overview

Job Title: Digital Marketing Designer

Company: D.R. Horton, Inc.

Location: Arlington, Texas, United States

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: February 12, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and create high-performing digital content for a leading homebuilder, focusing on paid social, email campaigns, and display advertising.

• Produce a high volume of ad variations to support rigorous A/B testing and performance optimization initiatives.

• Collaborate closely with digital marketing channel leads to translate campaign strategies into visually compelling assets that drive measurable results.

• Maintain and evolve brand consistency across all digital marketing touchpoints while pushing creative boundaries to capture user attention.

• Develop a strong understanding of performance marketing principles and how creative directly impacts conversion rates.

📝 Enhancement Note: While the title is "Digital Marketing Designer," the responsibilities and requirements strongly indicate a need for a candidate with a performance marketing mindset, not just aesthetic design skills. The emphasis on A/B testing, conversion impact, and driving measurable results aligns this role with performance marketing operations and creative operations functions within a Go-To-Market (GTM) strategy.

📈 Primary Responsibilities

• Design and produce engaging digital assets for paid social media platforms (Meta, LinkedIn, TikTok, YouTube), email campaigns, digital presentations, and display advertising.

• Create a high volume of ad variations, sizes, and formats, specifically for A/B testing and performance optimization purposes in Figma Design.

• Collaborate with digital marketing channel leads to provide design solutions that address campaign performance objectives and drive desired user actions.

• Work with production and motion design teams to develop storyboards and contribute to campaign creative design systems.

• Design organic social media content, including posts, stories, and paid placements, ensuring alignment with platform best practices and campaign goals.

• Develop bold designs and striking visuals that ignite user curiosity, enhance product spotlighting, and creatively communicate campaign messages.

• Ensure and evolve brand consistency across all digital marketing touchpoints, while simultaneously exploring and implementing innovative creative approaches.

• Organize and maintain a comprehensive library of marketing assets, templates, and design files to enhance team efficiency and streamline workflows.

• Support multiple concurrent design projects, consistently meeting deadlines, exceeding expectations, and delivering polished, high-quality work.

• Take pride in influencing creative direction and delivering standout visuals that demonstrably drive measurable marketing results.

📝 Enhancement Note: The core responsibilities highlight a need for a designer deeply embedded in performance marketing loops, requiring not just creative execution but also strategic input on how design impacts campaign success. This suggests a role that bridges creative execution with marketing operations analysis.

🎓 Skills & Qualifications

Education:

Experience:

• Two to four years of related experience and/or training in graphic design, multimedia production, product design, or UI/UX design.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expert proficiency in Figma Design for ad variation and optimization.

• Strong portfolio demonstrating clear examples of paid media creative, including static, motion, or video ads designed for testing and optimization.

• Deep understanding of fundamental design principles: typography, color theory, composition, and visual hierarchy.

• Proven ability to translate brand guidelines into effective advertising creative while maintaining brand consistency.

• Experience designing for performance marketing with a clear understanding of how creative elements impact conversion rates.

• Strong attention to detail, capable of producing pixel-perfect work at scale.

• Excellent time management skills and the ability to prioritize effectively across multiple concurrent projects.

Preferred Skills:

• Experience creating motion graphics and video content using After Effects, Premiere Pro, or similar tools.

• Background in illustration or custom visual asset creation.

• Experience in UI/UX and product design, understanding user flows and interaction design.

• Experience at a high-growth technology company, agency, or leading consumer brand.

📝 Enhancement Note: The requirement for "four years of experience in graphic design with two years designing creative specifically for paid digital advertising or performance marketing" combined with the emphasis on A/B testing and conversion impact suggests a candidate who understands the 'why' behind the design, not just the 'how'. This role isn't just about making things look good; it's about making them perform.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of two years of experience in paid digital advertising or performance marketing creative.

• Clear examples of static, motion, or video ad variations designed specifically for A/B testing and performance optimization.

• Demonstrations of how design principles were applied to drive specific campaign objectives (e.g., clicks, conversions, engagement).

• Case studies or examples illustrating the process of translating brand guidelines into effective advertising creative.

Process Documentation:

• Examples of workflow for creating ad variations and managing assets for testing.

• Documentation of how feedback was incorporated into design iterations.

• Demonstrations of how brand consistency was maintained across diverse digital channels.

• Any visual representations of design systems or campaign creative frameworks developed.

📝 Enhancement Note: The portfolio is critical here, as it's the primary way to assess a candidate's ability to create effective performance marketing creative. Candidates should be prepared to walk through their process, explain their design rationale, and quantify the impact of their work.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Digital Marketing Designer with 2-5 years of experience in Arlington, Texas, the estimated salary range is approximately $60,000 - $85,000 annually. This estimate considers the cost of living in the Dallas-Fort Worth metroplex and the specialized skills required for performance-driven creative.

Benefits:

• Medical, Dental, and Vision insurance

• 401(K) retirement plan

• Employee Stock Purchase Plan

• Flexible Spending Accounts (FSAs)

• Life & Disability Insurance

• Paid Time Off: Vacation, Sick, and Personal Time

• Company Holidays

Working Hours:

• 40 hours per week, standard business hours.

• In-Office schedule, Monday - Friday.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for this role in the specified location and experience level, as no specific salary information was provided in the raw job description. D.R. Horton is a large, publicly traded company, suggesting competitive benefits and compensation packages.

🎯 Team & Company Context

🏢 Company Culture

Industry: Construction (Homebuilding)

Company Size: Large (Publicly traded, Fortune 500)

Founded: 1978

D.R. Horton is the largest homebuilder in the U.S., with a history of growth and a focus on serving the entry-level and first-time move-up markets. As a publicly traded company, it operates with a structured, results-oriented approach. The company's slogan, "Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeopleToo," suggests a culture that values both career growth for its employees and its impact on building communities.

Team Structure:

• The Digital Marketing Designer will likely be part of a larger marketing or creative department.

• This team will collaborate closely with digital marketing channel leads (e.g., paid social, email marketing specialists) and potentially broader marketing strategy teams.

Methodology:

• Data-driven decision-making is implied through the emphasis on A/B testing and performance optimization.

• Design thinking and problem-solving are explicitly mentioned as core to the role.

• A strong focus on measurable results and ROI for marketing campaigns.

• Maintaining brand consistency while exploring creative boundaries.

Company Website: www.drhorton.com

📝 Enhancement Note: D.R. Horton's scale as a Fortune 500 company means established processes and brand guidelines, but also opportunities for significant impact due to the volume of work. The company's focus on building homes and people suggests a culture that values foundational stability, growth, and community.

📈 Career & Growth Analysis

Operations Career Level: Mid-level (2-5 years experience)

This role is positioned as a mid-level individual contributor, requiring specialized design skills with a performance marketing focus. It offers the opportunity to significantly influence campaign success through creative execution and optimization.

Reporting Structure:

The Digital Marketing Designer will report to a marketing leadership role, likely a Creative Director or Marketing Manager, and will collaborate with various digital marketing channel specialists. This cross-functional interaction is key to understanding campaign objectives and delivering impactful creative solutions.

Operations Impact:

The role has a direct impact on revenue and business objectives by creating digital assets that drive lead generation, website traffic, and ultimately, home sales. By optimizing creative through A/B testing, the designer contributes to the efficiency and effectiveness of the company's performance marketing spend.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative for specific channels (e.g., paid social, programmatic display) or evolve into a Senior Digital Marketing Designer role.

• Leadership: Transition into a Creative Lead or Art Director position, overseeing design projects and mentoring junior designers.

• Skill Expansion: Develop advanced skills in motion graphics, video editing, or UI/UX design, broadening the scope of creative contributions.

• Cross-functional Movement: Gain broader marketing experience by moving into roles focused on campaign management or digital marketing strategy.

📝 Enhancement Note: The "WeBuildPeopleToo" tagline suggests a commitment to employee development, making this a potentially strong environment for career progression within the operations and marketing functions of a large corporation.

🌐 Work Environment

Office Type: In-Office, Monday - Friday schedule.

Office Location(s): Arlington, Texas.

The role is on-site, indicating a preference for in-person collaboration and team interaction. This environment is typical for companies that value direct communication, team synergy, and hands-on creative development.

Workspace Context:

• Likely a dedicated creative or marketing department workspace designed for collaboration.

• Access to standard office technology and potentially specialized design hardware/software.

• Opportunities for direct interaction with marketing channel leads and team members to discuss campaign performance and creative needs.

Work Schedule:

• Standard 40-hour work week, Monday through Friday. This schedule allows for consistent engagement with ongoing campaigns and team collaboration, while also providing predictable work hours.

📝 Enhancement Note: The on-site requirement suggests a culture that values direct collaboration and team cohesion, which can be beneficial for rapid iteration and problem-solving in a performance marketing context.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and a brief call with HR or a recruiter to assess basic qualifications and cultural fit.

2. Portfolio Review & Skills Assessment: A more in-depth discussion with the hiring manager or a senior designer. You will be expected to present your portfolio, highlighting relevant paid media creative and explaining your design process, rationale, and the impact of your work.

3. Skills Challenge/Case Study: Potentially a design challenge or a case study exercise simulating a real-world task (e.g., designing ad variations for a specific campaign objective, analyzing creative performance data).

4. Team/Final Interview: Meeting with other team members or leadership to assess collaboration skills, problem-solving abilities, and overall fit within the marketing team and D.R. Horton culture.

Portfolio Review Tips:

• Curate for Performance: Ensure your portfolio prominently features at least 3-5 strong examples of paid digital advertising creative (static, animated, or video) designed for A/B testing and optimization.

• Quantify Impact: For each piece, be prepared to discuss the campaign objectives, your design strategy, the specific creative elements used, and any measurable results (e.g., improved CTR, conversion rate, engagement metrics). If direct metrics aren't available, discuss your hypotheses for why the creative was effective.

• Showcase Process: Detail your design process, from understanding the brief and brand guidelines to iterating based on feedback and preparing assets for various platforms.

• Highlight Tool Proficiency: Explicitly mention your expertise in Adobe Creative Suite and Figma, and how you leverage these tools for efficiency and effectiveness.

• Brand Consistency: Include examples that demonstrate your ability to maintain brand integrity while creating engaging, platform-specific creative.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and any constraints.

• Focus on Optimization: For performance marketing challenges, emphasize how your design choices directly support conversion goals and how you would approach testing different creative elements.

• Articulate Rationale: Be ready to verbally explain your design decisions, connecting them back to marketing objectives and user psychology.

• Time Management: Practice creating design variations or solutions within a reasonable timeframe, simulating interview conditions.

📝 Enhancement Note: The emphasis on "measurable results" and "performance optimization" means candidates must be prepared to discuss the business impact of their design work, not just its aesthetic qualities. The portfolio is the key to demonstrating this.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for creating and editing digital assets.

• Figma Design: Expert proficiency required for designing ad variations, prototyping, and collaborative design workflows.

Analytics & Reporting:

CRM & Automation:

• While not directly managing CRM or automation platforms, an understanding of how digital ads feed into lead generation funnels managed by CRM systems (like Salesforce, HubSpot) is beneficial.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma highlights the essential technical skills. An understanding of how their creative output integrates into broader marketing automation and CRM systems is a plus, even if not a primary responsibility.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on delivering measurable results and contributing to campaign success.

• Collaborative: Working effectively with cross-functional teams to achieve shared marketing goals.

• Brand-Conscious: Upholding brand integrity and consistency across all creative outputs.

• Innovative: Willingness to push creative boundaries and explore new design approaches to capture attention.

• Detail-Oriented: Commitment to producing high-quality, pixel-perfect work.

Collaboration Style:

• Expect a highly collaborative environment where designers work closely with marketing channel specialists, project managers, and potentially other creative team members.

• Open communication and the ability to give and receive constructive feedback are essential for iterating on creative and optimizing performance.

• The team likely values a proactive approach to problem-solving and a shared commitment to campaign success.

📝 Enhancement Note: The company culture, as implied by its industry and slogan, likely values reliability, growth, and community. For this role, this translates to a performance-oriented marketing team that relies on strong collaboration and consistent delivery of high-impact creative.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Producing a large quantity of ad variations for continuous A/B testing requires efficient workflow and time management.

• Balancing Brand & Performance: Striking the right balance between maintaining strict brand guidelines and creating visually arresting creative that drives performance.

• Adapting to Platform Nuances: Designing effective creative that performs across diverse digital platforms (social, display, email) with their unique specifications and user behaviors.

• Translating Data into Design: Effectively interpreting campaign performance data and translating those insights into actionable design improvements.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in designing creative that is proven to drive conversions and ROI in digital advertising.

• Motion Graphics & Video: Develop skills in animation and video editing, expanding the types of digital assets you can create.

• Cross-Channel Strategy: Gain a broader understanding of how different digital marketing channels work together and how creative plays a role in the overall GTM strategy.

• Industry Trends: Stay abreast of evolving digital advertising trends, platform changes, and new creative approaches.

📝 Enhancement Note: The challenges are directly tied to the performance marketing aspect of the role, requiring a designer who is not only creative but also analytical and adaptable to data-driven feedback loops.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed creative that significantly improved a campaign's performance. What was your process, and what were the results?" (Focus on quantifiable outcomes and your strategic thinking.)

• "How do you approach balancing brand consistency with the need for bold, attention-grabbing creative in performance marketing?" (Demonstrate understanding of brand guidelines and performance objectives.)

• "Walk us through your process for creating multiple ad variations for A/B testing. How do you decide what elements to test?" (Highlight your systematic approach and data-informed decision-making.)

Company & Culture Questions:

• "What interests you about D.R. Horton and the homebuilding industry, specifically for a digital marketing role?" (Research the company's mission, values, and recent marketing efforts.)

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize a collaborative and growth-oriented mindset.)

Portfolio Presentation Strategy:

• Structure your presentation: Start with an overview of your experience, then dive into 3-5 key projects. For each project, clearly state the objective, your role, your design process, the creative solution, and the results/impact.

• Quantify everything: Where possible, use numbers and data to illustrate the success of your creative. If you don't have direct metrics, discuss your hypotheses and how you would measure success.

• Showcase versatility: Include examples that demonstrate your ability to design for different platforms, formats, and campaign objectives.

• Be ready for Figma/Adobe deep dives: Be prepared to discuss specific techniques and workflows within Figma and the Adobe Creative Suite.

• Connect to D.R. Horton: Briefly explain how your skills and experience can directly benefit D.R. Horton's marketing efforts.

📝 Enhancement Note: The interview will likely focus heavily on practical application, portfolio demonstration, and the ability to connect design choices to business outcomes. Candidates should be prepared for both creative and analytical discussions.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application through the provided link on the D.R. Horton career portal.

• Portfolio Customization: Tailor your portfolio to prominently feature at least two years of experience in paid digital advertising or performance marketing creative. Ensure examples clearly demonstrate A/B testing, variation creation, and a focus on measurable results.

• Resume Optimization: Highlight keywords related to digital marketing design, performance marketing, Adobe Creative Suite, Figma, A/B testing, and specific platforms (Meta, LinkedIn, etc.). Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, rationale, and the business impact of your creative work. Be ready to discuss how your designs drive conversions and align with brand strategy.

• Company Research: Familiarize yourself with D.R. Horton's brand, current marketing campaigns, and their position in the homebuilding industry. Understand their slogan "#WeBuildPeopleToo" and how it might influence creative messaging.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly salary estimates and specific interview expectations, should be verified directly with the hiring organization before making application decisions.