DIGITAL GROWTH DESIGNER ANALYST I

📍 Job Overview

Job Title: DIGITAL GROWTH DESIGNER ANALYST I

Company: Inter Carreiras

Location: Belo Horizonte, MG, Brazil

Job Type: Full-time

Category: Marketing Operations / Growth Marketing

Date Posted: 2026-07-29

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute compelling visual campaigns for the Loop benefits program, driving engagement and customer acquisition.

• Translate complex commercial strategies into creative and effective visual solutions that resonate with target audiences.

• Maintain rigorous brand consistency across all digital touchpoints, from app banners to paid media.

• Analyze campaign performance data to inform design decisions and optimize future creative strategies.

• Collaborate cross-functionally with marketing, business, and product teams to align visual output with overarching business objectives.

📝 Enhancement Note: This role is positioned as a "Digital Growth Designer Analyst I," indicating an entry to mid-level position focused on applying design principles to achieve specific growth metrics. The emphasis on "analyst" suggests a need to not only create visually appealing assets but also to understand and interpret their performance. The title implies a blend of creative design skills with a data-driven approach, crucial for modern growth marketing operations.

📈 Primary Responsibilities

• Develop and update visual assets (banners, graphics) for the Inter Super App and other digital channels to support ongoing campaigns.

• Create distinct visual identities for seasonal campaigns, promotions, and special initiatives within the Loop benefits program.

• Adapt creative assets for various platforms including email marketing, paid media advertisements, app notifications (push), and landing pages.

• Partner with marketing and business development teams to conceptualize and execute visually driven campaigns that meet commercial goals.

• Manage and organize design files within Figma, ensuring a centralized and accessible repository for all team members.

• Proactively monitor the commercial calendar to anticipate creative needs and ensure timely delivery of all design deliverables.

• Uphold and enforce brand identity guidelines across all creative outputs to ensure a cohesive brand experience.

• Rapidly incorporate feedback and iterate on design concepts while maintaining high visual quality and brand integrity.

• Research and present emerging design trends and creative references to enhance campaign effectiveness and keep visual communications current.

• Analyze the performance of created assets, tracking key metrics to ensure campaign objectives and growth targets are met.

📝 Enhancement Note: The responsibilities highlight a need for strong project management skills, especially in managing the commercial calendar and incorporating feedback agility. The emphasis on analyzing results indicates this is not purely a creative role but one that requires a quantitative understanding of design's impact on business outcomes, aligning with revenue operations principles.

🎓 Skills & Qualifications

Education:

• Completed Higher Education or Technologist degree in Graphic Design. Experience:

• 2-5 years of experience in graphic design, with a focus on digital marketing and campaign execution. Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in creating visually compelling digital assets.

• Figma Mastery: Advanced skills in using Figma for design, prototyping, and collaboration.

• Visual Identity Development: Ability to create and maintain cohesive visual identities for campaigns and programs.

• Digital Marketing Acumen: Understanding of digital marketing channels (email, paid media, app notifications) and their design requirements.

• Campaign Management Support: Experience in supporting marketing campaigns from a visual execution standpoint.

• Brand Consistency: Strong commitment to upholding brand guidelines and ensuring visual integrity.

• Adaptability & Agility: Proven ability to iterate quickly on designs based on feedback and evolving campaign needs.

• Trend Analysis: Capacity to research and integrate current design trends into creative work.

Preferred Skills:

• Previous experience in e-commerce, digital retail, or loyalty program environments.

• Familiarity with user experience (UX) principles in digital product design.

• Basic understanding of data analysis and performance metrics related to digital campaigns.

📝 Enhancement Note: While the primary requirement is a degree in Graphic Design, the "analyst" component of the title, coupled with responsibilities like analyzing results and collaborating with business teams, suggests that candidates with a foundational understanding of marketing analytics and growth principles will be highly valued. The preference for e-commerce/retail experience further reinforces this.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of digital design projects, demonstrating versatility across different channels (app banners, social media, email, landing pages).

• Include case studies that highlight the creative process, from initial concept to final execution, with a focus on problem-solving.

• Clearly present visual identity work for specific campaigns or programs, illustrating how brand guidelines were applied and adapted.

• Demonstrate proficiency with Figma, potentially including interactive elements or design system components.

• Provide examples of how design decisions were informed by campaign objectives or user needs. Process Documentation:

• Detail the workflow for campaign asset creation, from brief to delivery, including feedback loops and revision stages.

• Illustrate how design adaptations are managed for different channels and formats efficiently.

• Explain the process for maintaining design systems and brand asset libraries (e.g., in Figma).

• Document how performance analysis of creative assets influences subsequent design iterations and strategies.

📝 Enhancement Note: For this role, the portfolio should strongly emphasize the "growth" aspect. Candidates should be prepared to discuss how their design work directly contributed to campaign objectives, user engagement, or conversion metrics. Demonstrating an understanding of A/B testing creative variations and iterating based on results will be a significant advantage.

💵 Compensation & Benefits

Salary Range:

• Estimated range for a Digital Growth Designer Analyst I in Belo Horizonte, Brazil: R$ 4.500 - R$ 7.000 per month.

• This estimate is based on industry benchmarks for mid-level design and marketing roles in major Brazilian metropolitan areas, considering the digital finance/fintech sector. Factors such as company size, industry demand, and specific responsibilities (including analytical aspects) influence this range. Benefits:

• Financial & Meal: Vale-alimentação (Food voucher) and Vale-refeição (Meal voucher).

• Health & Wellness: Comprehensive Health Insurance, Dental Insurance, Life Insurance.

• Personal Time: Birthday Day-Off.

• Family Support: Baby On Board program, Nursing Room, Extended Parental Leave, Daycare/Babysitter Assistance, and support for children with disabilities.

• Lifestyle & Recreation: Wellhub (access to various fitness and wellness services), Inter Running Group, Espaço CARE4U in Belo Horizonte (self-care services, relaxation area, games, mini-golf).

• Exclusive Perks: Advantages within the Inter SuperApp, such as Duo Gourmet, and the Prime Inter Card.

• Professional Development: Internal training and capacity-building programs.

Working Hours:

• Standard full-time work week, likely around 40 hours per week. Flexibility may be offered depending on team needs and project deadlines, but the role is primarily on-site.

📝 Enhancement Note: The salary estimate is based on general market research for similar roles in Brazil. Actual compensation may vary based on the candidate's specific experience, the company's internal compensation bands, and negotiation. The extensive benefits package indicates a strong focus on employee well-being and work-life balance, which is a significant draw for operations and marketing professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech) / Digital Banking / Super App. Inter is a pioneer in Brazil's digital banking sector, evolving into a comprehensive financial Super App. This industry context means a fast-paced, innovation-driven environment with a strong emphasis on user experience and digital solutions.

Company Size: Large. Inter is a significant player in the Brazilian financial market, indicating a structured organization with established processes but also a culture that embraces rapid growth and technological advancement.

Founded: Inter was founded in 1994, but its major transformation into a digital bank began more recently, positioning it as a mature company with a forward-thinking, agile operational mindset.

Team Structure:

• The Growth Designer Analyst will likely be part of a broader Marketing or Growth team, potentially within a dedicated "Loop" program team.

• Reporting structure would typically be to a Marketing Manager, Growth Lead, or Creative Director.

• Cross-functional collaboration is expected with marketing strategists, product managers, business development, and potentially data analysts to ensure campaign alignment and effectiveness. Methodology:

• Data-Driven Design: Decisions are informed by campaign performance metrics and user analytics.

• Agile Campaign Execution: Rapid iteration and adaptation of creative assets to meet evolving market demands and campaign objectives.

• Integrated Marketing: Seamless integration of creative across multiple digital channels to provide a unified customer journey.

• Customer-Centricity: Focus on creating engaging experiences that add value to the customer, particularly within the benefits program.

Company Website: https://www.inter.co/

📝 Enhancement Note: Inter's "Jeito Inter de Fazer" (Inter way of doing things) emphasizes pioneering spirit, technological innovation, and a purpose-driven approach. For a Growth Designer Analyst, this translates to an environment where creativity is encouraged, but must be grounded in measurable results and aligned with the company's mission to build opportunities and transform the financial market.

📈 Career & Growth Analysis

Operations Career Level: This is an Analyst I position, typically indicating an early to mid-career stage. It requires foundational design skills coupled with an emerging ability to analyze performance and contribute to growth strategies. The role is focused on execution with an increasing degree of strategic input.

Reporting Structure: The role likely reports to a Marketing Manager, Growth Lead, or Creative Director. This structure provides guidance and mentorship while allowing for independent execution of design tasks.

Operations Impact: The Growth Designer Analyst plays a crucial role in the visual communication of Inter's benefits program (Loop) and other campaigns. Their work directly impacts customer engagement, program adoption, and potentially conversion rates. By translating business strategies into effective visuals, they contribute to the overall growth objectives of the company.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas such as motion graphics, UI/UX for promotional campaigns, or advanced data visualization techniques.

• Growth Marketing Acumen: Develop a stronger understanding of growth marketing principles, A/B testing methodologies, and conversion rate optimization (CRO) through hands-on experience and exposure to growth teams.

• Leadership Potential: Progress to a senior designer role, team lead, or potentially transition into a marketing strategy or product design role within the organization.

• Cross-Functional Exposure: Gain experience working with various departments, understanding different business unit needs and how design can support them.

📝 Enhancement Note: The "analyst" component is key here. Growth within this role involves not just mastering design tools but also developing a strategic understanding of how design impacts business outcomes. The company's "Super App" evolution suggests opportunities to work on diverse projects, fostering broad skill development.

🌐 Work Environment

Office Type: The role is on-site in Belo Horizonte, suggesting a dynamic office environment typical of a modern fintech company. Expect a collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Belo Horizonte, MG, Brazil. Specific details about office amenities and accessibility would be provided during the application process, but the presence of an "Espaço CARE4U" suggests a well-equipped and employee-focused physical workspace.

Workspace Context:

• Collaborative Atmosphere: The environment likely encourages interaction and knowledge sharing between designers, marketers, and other operational teams.

• Technology-Rich: Access to industry-standard design software (Figma is explicitly mentioned) and potentially other creative tools.

• Team Interaction: Opportunities to engage with colleagues through project work, team meetings, and company events, fostering a strong sense of community.

Work Schedule: The role is full-time and on-site. While standard office hours are expected, the fast-paced fintech environment may occasionally require flexibility to meet urgent campaign deadlines.

📝 Enhancement Note: The mention of "Espaço CARE4U" with self-care services, a decompression area, games, and a mini-golf course highlights a company culture that values employee well-being and provides amenities to support a positive and productive on-site work experience. This is increasingly important for retaining talent in competitive operational roles.

📄 Application & Portfolio Review Process

Interview Process:

• Resume Screening: Initial review to assess qualifications against the job requirements.

• Screening Call: A preliminary conversation to align expectations, discuss the role's scope, and gauge cultural fit.

• Assessments: May include psychometric tests or initial skill assessments to evaluate design aptitude and analytical thinking.

• Talent Team Interview: A more in-depth discussion with the HR/Talent acquisition team focusing on experience, motivation, and cultural alignment.

• Technical Test: A practical design exercise or case study to evaluate hands-on skills in Figma and creative problem-solving relevant to campaign design.

• Leadership Interview: A final discussion with the hiring manager or senior leadership to assess strategic thinking, leadership potential, and overall fit with the team's vision.

• Offer: Formal job offer extended upon successful completion of all stages.

Portfolio Review Tips:

• Focus on Growth Impact: For each project, clearly articulate the objective, your design process, and the results achieved. Quantify success with metrics (e.g., increased click-through rates, higher engagement, improved conversion).

• Showcase Figma Skills: Include examples of complex Figma files, prototypes, or design system components to demonstrate technical proficiency.

• Highlight Brand Consistency: Present projects where you successfully applied or developed visual identities, showing an understanding of brand architecture.

• Tailor to Inter: Research Inter's current campaigns and visual style. Demonstrate how your work aligns with or innovates upon their aesthetic.

• Tell a Story: Structure your portfolio presentations to tell a clear narrative about each project, emphasizing challenges, solutions, and outcomes.

Challenge Preparation:

• Design Challenge: Be prepared for a practical design task that simulates real-world scenarios. This might involve creating assets for a new campaign, redesigning an existing piece, or responding to a creative brief under time constraints.

• Process Explanation: Be ready to walk through your design process, explaining your rationale, tool choices, and how you incorporated feedback.

• Metric Discussion: Practice discussing how you would measure the success of your designs and what KPIs would be most relevant for growth campaigns.

📝 Enhancement Note: The inclusion of "Assessments" and a "Technical Test" indicates a rigorous selection process. Candidates should prepare to demonstrate not only creative talent but also analytical capabilities and a strategic understanding of design's role in growth. The portfolio is critical here.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The central tool for design, prototyping, and collaboration. Mastery is essential.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for asset creation and manipulation, though Figma is the primary platform.

• Project Management Tools (e.g., Asana, Jira): For managing tasks, deadlines, and collaboration within marketing and design workflows.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: For understanding website and app user behavior and campaign performance.

• Internal BI Tools: Inter may use custom dashboards or tools for tracking campaign KPIs and business metrics.

• Heatmap & User Recording Tools (e.g., Hotjar): Potentially used to understand user interaction with designed elements.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not directly a design tool, understanding how marketing campaigns integrate with CRM for lead nurturing and customer segmentation is beneficial.

• Email Marketing Platforms (e.g., Mailchimp, SendGrid): Experience designing for these platforms and understanding their capabilities.

• Marketing Automation Tools: Familiarity with how visual assets are deployed within broader marketing automation workflows.

📝 Enhancement Note: Proficiency in Figma is paramount. Beyond that, a willingness and ability to learn new analytics and marketing automation tools quickly is crucial, as the fintech industry is dynamic and technology-centric. Understanding how design assets integrate into broader marketing automation and CRM processes will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Innovation & Pioneering: Embodying the "Jeito Inter de Fazer" by constantly seeking new and effective ways to drive growth through design.

• Data-Driven Decision Making: Using performance data to inform creative choices and justify design strategies.

• Customer Focus: Creating engaging and valuable visual experiences for users of the Inter Super App and its benefits program.

• Agility & Speed: Adapting quickly to market changes and campaign requirements, delivering high-quality work efficiently.

• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve shared objectives.

Collaboration Style:

• Cross-Functional Integration: Actively participating in discussions with marketing, business, and product teams to ensure design solutions are aligned with strategic goals.

• Feedback-Oriented: Open to constructive criticism and adept at incorporating feedback to refine designs.

• Proactive Communication: Clearly communicating project status, potential roadblocks, and design rationale to stakeholders.

• Knowledge Sharing: Contributing to a culture of continuous learning by sharing design insights, trends, and best practices with the team.

📝 Enhancement Note: The "Sangue Laranja" (Orange Blood) culture signifies a deep commitment and passion for Inter's mission. For a Growth Designer Analyst, this means bringing enthusiasm, a proactive attitude, and a genuine interest in contributing to the company's success through impactful design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce aesthetically pleasing designs that also achieve specific, measurable growth objectives.

• Rapid Iteration Cycles: Keeping up with the fast-paced demands of a digital Super App, requiring quick turnarounds on creative assets for various campaigns.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified visual experience across a wide array of digital touchpoints, each with its own technical constraints and best practices.

• Translating Complex Financial Concepts: Effectively communicating the value of financial products and benefits programs through visual design to a broad audience.

Learning & Development Opportunities:

• Advanced Growth Marketing Skills: Opportunity to learn and apply A/B testing, conversion rate optimization (CRO), and user journey mapping techniques to design.

• Fintech Industry Insights: Deepen understanding of the financial services landscape and how design contributes to customer acquisition and retention in this sector.

• Cross-Disciplinary Exposure: Work closely with data analysts, product managers, and marketing strategists to broaden business acumen.

• Career Path Development: Potential to grow into senior design roles, lead design initiatives, or move into marketing strategy positions within Inter.

📝 Enhancement Note: The challenges presented are typical for growth-focused roles in dynamic tech environments. The growth opportunities are significant, offering a path to become a well-rounded professional with both strong creative and strategic capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to inform a design decision for a marketing campaign. What was the outcome?" (Focus on metrics, analysis, and impact).

• "How would you approach designing a visual identity for a new promotional campaign for our Loop benefits program, considering our Super App ecosystem?" (Demonstrate understanding of brand, campaign goals, and target audience).

• "Walk me through your process for creating a set of digital assets for a paid media campaign, from brief to final delivery." (Highlight agility, collaboration, and attention to detail). Company & Culture Questions:

• "What excites you about Inter and our mission to build a Global Financial Super App?" (Research Inter's values, recent news, and the "Jeito Inter de Fazer").

• "How do you ensure brand consistency across multiple digital channels, especially in a fast-paced environment?" (Showcase your understanding of brand guidelines and process).

• "Describe your experience working with marketing or business teams. How do you ensure your design work aligns with their objectives?" (Emphasize collaboration and communication). Portfolio Presentation Strategy:

• Quantify Impact: For each project, clearly state the campaign objective, your role, the design solution, and the measurable results (e.g., "Increased CTR by 15%," "Boosted app engagement by 10%").

• Showcase Figma Workflow: Be prepared to demonstrate your Figma skills, perhaps by sharing a complex file or explaining your process for creating reusable components.

• Tell a Story: Structure your presentation around the "problem-solution-result" framework for each case study.

• Articulate Design Rationale: Be ready to explain why you made specific design choices, linking them back to campaign goals, user needs, or brand strategy.

📝 Enhancement Note: Candidates should be ready to demonstrate a blend of creative talent and analytical thinking. The ability to articulate the "why" behind design decisions and quantify their impact on business goals will be crucial for success in this role and during the interview process.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Greenhouse link.

• Optimize your Resume: Tailor your resume to highlight experience in graphic design, digital marketing, campaign execution, and proficiency with Figma. Use keywords from the job description and emphasize achievements with quantifiable results where possible.

• Curate Your Portfolio: Select 3-5 of your strongest digital design projects that best showcase your skills relevant to growth marketing and campaign execution. Ensure each project includes a clear description of the objective, your process, and the measurable outcomes. Prioritize work that demonstrates visual identity creation and adaptation across digital channels.

• Prepare Your Figma Showcase: Be ready to discuss your Figma workflow and potentially present specific examples during a technical assessment or interview. Familiarize yourself with advanced Figma features.

• Research Inter's Brand & Products: Understand Inter's Super App strategy, their "Jeito Inter de Fazer," and the Loop benefits program. This will help you tailor your application and portfolio, and demonstrate your alignment with the company's culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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