Digital Experience Design Manager

📍 Job Overview

Job Title: Digital Experience Design Manager

Company: BlueCross BlueShield of South Carolina

Location: Columbia, South Carolina, United States

Job Type: FULL_TIME

Category: Digital Experience / UX Design Management

Date Posted: May 22, 2026

Experience Level: 5-10 Years

🚀 Role Summary

• Lead and advance digital strategy through comprehensive user research and user experience (UX) design, ensuring adherence to best practices and strategic direction.

• Oversee the development and deployment of digital content across all platforms, ensuring editorial consistency and alignment with brand and corporate digital guidelines.

• Drive member engagement strategy and omni-channel content development, fostering a data-driven approach to digital experiences.

• Mentor and manage a diverse team, promoting professional development, training, and a high-morale work environment to achieve optimal employee satisfaction and performance.

• Cultivate strong relationships with vendors, internal stakeholders, and IT departments to ensure seamless alignment on digital priorities and successful project execution.

📝 Enhancement Note: While the job title is "Digital Experience Design Manager," the responsibilities heavily lean into operations and strategy for digital platforms, particularly concerning content governance, member engagement, and cross-functional project management. This role requires a blend of design leadership and operational oversight, making it a strategic position within the broader GTM and digital operations framework.

📈 Primary Responsibilities

• Spearhead user experience (UX) design ideation and iteration, ensuring the team consistently applies industry best practices and strategic direction.

• Develop and implement comprehensive testing approaches, including participant recruitment and the strategic utilization of vendors and technology solutions.

• Enable the UX design process by strategically evaluating, acquiring, and managing necessary technology and tools to enhance team efficiency and output.

• Provide critical project support, translating design concepts into clear project requirements, effectively communicating business needs, and managing deadlines and team deliverables.

• Oversee the development and deployment of digital content across various platforms, ensuring editorial consistency, brand adherence, and compliance with corporate digital guidelines.

• Partner with team members to develop, implement, and communicate robust digital governance practices, maintaining a high standard for all digital communications.

• Drive the member engagement strategy and omni-channel content development, ensuring a cohesive and impactful digital experience for all users.

• Conduct thorough market and design research to support digital strategy initiatives, identifying opportunities for innovation and competitive advantage.

• Monitor industry trends, incorporate best practices into work processes, and effectively communicate findings to leadership to maintain market competitiveness.

• Manage and nurture relationships with vendors, internal stakeholders, and the IT department to ensure strong alignment on digital priorities, DX-driven communication strategies, and successful project execution.

• Recruit, hire, coach, and mentor team members, conducting regular monitoring and evaluation, and addressing disciplinary issues promptly and effectively.

• Foster a work environment characterized by high morale and employee satisfaction through dedicated support for professional development, training, career growth, and recognition of high performance.

📝 Enhancement Note: The responsibilities indicate a strong need for process definition and optimization within the digital experience domain. The emphasis on digital governance, member engagement strategy, and vendor/stakeholder management points to a role that requires significant operational rigor and strategic planning, going beyond pure design execution.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in marketing, design, or other job-related fields is required.

Experience:

• Minimum of five years of experience in digital marketing, communications and editing, website management, digital communications, design, or related oversight experience.

Required Skills:

• Excellent organizational, customer service, and presentation skills, crucial for managing projects and stakeholder interactions.

• Advanced proficiency in spelling, punctuation, and grammar, essential for overseeing content quality and editorial standards.

• Ability to understand and effectively use web content management systems (CMS) for content deployment and governance.

• Strong ability to persuade, negotiate, or influence others in cross-functional settings.

Preferred Skills:

• Working knowledge of human-centered design (HCD) and user-centered design (UCD) principles, user research methodologies, end-to-end design processes, accessibility standards, analytics, and information architecture.

• Proven experience with strategy development and execution, leading cross-functional teams, collaborating with internal and external clients, and presenting to stakeholders and leadership.

• Proficiency with web content management systems (particularly Adobe Experience Manager), design programs (e.g., Figma, Adobe Creative Suite), and analytics tools.

• Ability to understand and use web content management systems, experience design principles, user experience (UX) best practices, team management, digital marketing strategies, HTML/CSS, accessibility standards, and research methodologies.

📝 Enhancement Note: The requirements blend design expertise with strong operational and leadership competencies. The emphasis on "oversight experience," "management or supervisory experience," and "ability to guide, direct, and assess the performance of others" highlights the managerial and operational aspects of this role. Proficiency in specific tools like Adobe Experience Manager, Figma, and Adobe Creative Suite is a direct indicator of the technical operational requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of successful digital strategy implementation, demonstrating a clear understanding of user journeys and business objectives.

• Provide case studies of how you have improved digital content governance and editorial consistency across multiple platforms.

• Include examples of projects where you led cross-functional teams to deliver complex digital initiatives, highlighting collaboration and project management.

Process Documentation:

• Document a strategic approach to user research and UX design, outlining methodologies for ideation, iteration, and testing.

• Detail a framework for digital content governance, including standards for editorial consistency, brand adherence, and compliance.

• Outline a process for managing digital projects from concept to deployment, including requirement translation, deadline management, and team deliverables.

• Illustrate a method for monitoring industry trends and incorporating best practices into operational work processes and team development.

📝 Enhancement Note: While a traditional "portfolio" might focus on design artifacts, for this role, it should emphasize operational processes, strategic planning, team management, and cross-functional project delivery. The ability to document and present these operational frameworks is key.

💵 Compensation & Benefits

Salary Range:

Benefits:

• 401(k) retirement savings plan with company match.

• Comprehensive Health Insurance coverage.

• Free Vision coverage.

• Voluntary Dental, Vision, and Life Insurance options.

• Generous Paid Annual Leave, with accrual increasing based on tenure.

• Nine paid holidays per year.

• On-site cafeterias and fitness centers available at major locations.

• Access to Wellness Programs and a healthy lifestyle premium discount.

• Tuition assistance for continued education and professional development.

Working Hours:

• Standard Monday - Friday, 8:00 AM to 5:00 PM schedule, totaling 40 hours per week.

• The role is designated as hybrid, with a preference for the individual to reside in South Carolina, indicating a balance between remote work and in-office collaboration.

📝 Enhancement Note: The salary range is an estimation based on average market data for this role and location. The benefits listed are directly provided by the company and are typical for large organizations in the healthcare sector. The hybrid work arrangement with a preference for local residency is a key factor for operations professionals to consider in terms of work-life balance and team integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Insurance. BlueCross BlueShield of South Carolina operates within a highly regulated and competitive industry, emphasizing member well-being, customer service, and operational efficiency. This context means digital experiences must be secure, compliant, user-friendly, and directly contribute to member satisfaction and retention.

Company Size: Large Enterprise (implied by the comprehensive benefits and structure). This size suggests a structured environment with established processes, multiple departments, and opportunities for specialized roles within operations and digital teams.

Founded: Information not directly provided, but BlueCross BlueShield entities generally have a long-standing history in serving their respective states, indicating stability and a deep understanding of the healthcare landscape.

Team Structure:

• The Digital Experience Design Manager will lead a team with diverse roles and skillsets, suggesting a multidisciplinary unit focused on UX design, content strategy, and digital execution.

• The reporting structure likely places this role under a Director or VP of Digital Strategy, Marketing, or Customer Experience, with direct reports including UX designers, content strategists, and potentially digital project coordinators.

Methodology:

• Data Analysis and Insights: Emphasis on using user research, market trends, and performance analytics to inform digital strategy and design decisions.

• Workflow Planning and Optimization: Focus on refining the design and content deployment processes to ensure efficiency, quality, and adherence to best practices and digital governance.

• Automation and Efficiency: Leveraging technology and best practices to streamline digital content management, user testing, and project execution, aiming for increased operational efficiency.

Company Website: https://www.southcarolinablues.com/

📝 Enhancement Note: The company culture in healthcare insurance often prioritizes stability, compliance, and customer-centricity. For operations professionals, this means a focus on process, data integrity, and measurable outcomes that contribute to member satisfaction and business objectives. The hybrid work model indicates a move towards modern work practices while maintaining in-person collaboration for strategic initiatives.

📈 Career & Growth Analysis

Operations Career Level: This position represents a mid-to-senior level management role. It requires not only specialized expertise in digital experience design and content strategy but also strong leadership, strategic planning, and operational management capabilities. The scope involves overseeing a team, managing cross-functional projects, and influencing digital roadmap development.

Reporting Structure: The Digital Experience Design Manager will report to a higher-level executive (e.g., Director of Digital Strategy, VP of Marketing, or Chief Experience Officer) and will manage a team of specialists. This structure offers visibility to senior leadership and opportunities to influence strategic decisions.

Operations Impact: The role's impact is significant, directly influencing member engagement, satisfaction, and retention through the quality and effectiveness of the digital experience. It also plays a critical role in operational efficiency by streamlining digital content processes, ensuring brand consistency, and managing digital assets effectively. Successful execution directly contributes to the company's ability to acquire, serve, and retain members in a competitive market.

Growth Opportunities:

• Operations Skill Advancement: Potential to move into Director-level roles overseeing broader digital operations, customer experience, or marketing technology functions. This could involve managing larger teams, larger budgets, and more strategic initiatives.

• Leadership Development: Opportunities to hone leadership skills through team management, cross-functional project leadership, and strategic planning. The company's commitment to professional development suggests avenues for formal leadership training and mentorship.

• Strategic Influence: As the manager of digital experience, there's a pathway to become a key voice in shaping the company's digital roadmap, influencing technology investments, and driving digital transformation initiatives across the organization.

📝 Enhancement Note: This role offers a clear path for operations professionals looking to blend creative leadership with strategic operational management. The emphasis on team mentorship, cross-functional collaboration, and strategic impact positions it as a pivotal role for career advancement within a large, stable organization.

🌐 Work Environment

Office Type: Hybrid work environment. This means a blend of remote work and in-office collaboration. The preference for the individual to reside in South Carolina suggests that regular in-office presence will be required for team meetings, strategic planning sessions, and collaborative work.

Office Location(s): Primarily Columbia, South Carolina. The mention of "major locations" for on-site cafeterias and fitness centers implies other significant company sites, but the primary work location for this role is Columbia.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates strong communication and collaboration tools and practices to ensure seamless teamwork between remote and in-office team members. Expect regular team meetings, brainstorming sessions, and project sync-ups.

• Operations Tools & Technology: Access to a suite of digital design tools (Figma, Adobe Creative Suite), content management systems (Adobe Experience Manager), analytics platforms, and project management software is expected. The company likely invests in robust technology to support its digital operations.

• Team Interaction: Opportunities for direct interaction with a diverse team of designers and strategists, as well as frequent collaboration with stakeholders from various departments, fostering a dynamic and interconnected work environment.

Work Schedule:

• A structured 8:00 AM to 5:00 PM, Monday to Friday schedule provides a clear framework. The hybrid nature allows for some flexibility in managing work-life balance, but core hours and in-office days will likely be defined to ensure team cohesion and operational continuity.

📝 Enhancement Note: For operations professionals, the hybrid model requires strong self-discipline, effective time management, and proactive communication. Understanding the expectations for in-office presence and utilizing the available technology for collaboration will be key to success.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and applications to identify candidates meeting minimum educational and experience requirements, with a preference for those demonstrating preferred qualifications.

• Recruiter Screen: A brief telephone interview or email exchange with a recruiter to verify resume details, confirm salary expectations, and assess basic qualifications and cultural fit.

• Hiring Manager Interviews: In-depth interviews conducted by the hiring management team. These will focus on assessing leadership capabilities, strategic thinking, operational management skills, and specific experience relevant to digital strategy and UX design. Candidates demonstrating preferred qualifications will likely be prioritized.

• Potential Case Study/Presentation: Candidates may be asked to present a case study from their portfolio or complete a practical exercise related to digital strategy, UX design, or team management. This is an opportunity to showcase problem-solving skills and operational methodology.

• Final Round: This may involve interviews with senior leadership or key cross-functional stakeholders to assess strategic alignment and overall fit within the organization.

Portfolio Review Tips:

• Curate for Operations: Focus your portfolio on case studies that highlight your ability to manage processes, lead teams, drive strategic initiatives, and achieve measurable operational improvements in digital experiences.

• Process Improvement Focus: For each case study, clearly articulate the problem, your strategic approach, the operational processes you implemented or optimized, the challenges encountered, and the quantifiable results (e.g., improved engagement, reduced errors, increased efficiency).

• Metrics and ROI: Present key performance indicators (KPIs) and demonstrate the return on investment (ROI) for your initiatives. Quantify the impact of your leadership on team performance, project delivery, and business outcomes.

• Company-Specific Alignment: Tailor your presentation to reflect an understanding of the healthcare insurance industry and BlueCross BlueShield of South Carolina's mission. Highlight how your operational approach aligns with their values of member satisfaction, compliance, and efficiency.

Challenge Preparation:

• Scenario-Based Questions: Be prepared for questions that present hypothetical scenarios related to team management, stakeholder conflicts, project prioritization, or digital strategy challenges. Practice articulating your problem-solving approach and decision-making process.

• Strategic Articulation: Practice explaining complex digital strategies and operational frameworks in a clear, concise, and compelling manner. Focus on the "why" behind your decisions and the expected impact.

• Leadership Examples: Prepare specific examples from your experience that demonstrate your ability to mentor, guide, and evaluate team performance, as well as your experience in cross-functional collaboration and stakeholder management.

📝 Enhancement Note: The interview process emphasizes both strategic vision and operational execution. A strong portfolio demonstrating process management, team leadership, and measurable results will be critical. Candidates should prepare to articulate their operational methodologies and their impact on business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• User Experience (UX) Design: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign). Proficiency in these tools is crucial for ideation, wireframing, prototyping, and creating visual designs.

• Content Management Systems (CMS): Adobe Experience Manager (AEM) is explicitly mentioned as preferred. Understanding its capabilities for content creation, management, and deployment is essential.

• Web Content Management Systems (General): Broad understanding of CMS functionalities and how they support digital operations and content governance.

Analytics & Reporting:

• Analytics Tools: Proficiency with web analytics platforms (e.g., Google Analytics, Adobe Analytics) is expected for monitoring website performance, user behavior, and campaign effectiveness.

• Reporting Tools: Ability to generate reports and dashboards to communicate key metrics and insights to stakeholders, demonstrating operational performance and impact.

CRM & Automation:

• While not explicitly stated, familiarity with CRM systems (e.g., Salesforce, Microsoft Dynamics) and marketing automation platforms (e.g., Marketo, HubSpot) can be beneficial for understanding how digital experiences integrate with broader customer relationship management and marketing operations.

• Integration Tools: Understanding how digital platforms integrate with other business systems is valuable for ensuring seamless data flow and operational efficiency.

📝 Enhancement Note: The technology stack is heavily focused on design and content management, with a strong preference for Adobe products. For operations professionals, understanding how these tools integrate and contribute to broader business processes and data management is key. Proficiency in AEM is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Member-Centricity: A core value in healthcare, driving all digital initiatives to improve member experience, access to information, and overall satisfaction.

• Integrity & Compliance: Upholding the highest standards of data privacy, security, and regulatory compliance in all digital operations and content.

• Collaboration & Teamwork: Fostering an environment where diverse teams work together effectively to achieve common goals, valuing input from all members.

• Innovation & Continuous Improvement: Encouraging the exploration of new digital technologies and methodologies to enhance user experiences and operational efficiency.

• Accountability: Taking ownership of responsibilities, delivering on commitments, and demonstrating a results-oriented approach to digital strategy and execution.

Collaboration Style:

• Cross-Functional Integration: A strong emphasis on working collaboratively with IT, Marketing, Product, and Member Services to ensure a unified digital presence and seamless customer journey.

• Process Review Culture: Encouraging open feedback and iterative improvement of design and content processes to enhance quality and efficiency.

• Knowledge Sharing: Promoting a culture where team members share insights, best practices, and lessons learned to collectively elevate the team's capabilities and operational effectiveness.

📝 Enhancement Note: The company culture likely emphasizes stability, trust, and a strong sense of purpose related to healthcare. Operations professionals will find success by demonstrating a commitment to quality, collaboration, and a data-driven approach that aligns with these core values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Regulation: Navigating the need to innovate digital experiences while adhering to strict healthcare industry regulations and compliance standards.

• Managing Diverse Stakeholder Needs: Effectively aligning the priorities and expectations of various internal departments (e.g., IT, Marketing, Legal, Member Services) with the digital experience strategy.

• Team Development in a Hybrid Model: Ensuring cohesive team performance, skill development, and high morale within a hybrid work environment, fostering strong collaboration and communication.

• Adapting to Evolving Digital Trends: Staying ahead of rapid changes in digital technology, user behavior, and competitor strategies to maintain a competitive and effective digital presence.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in areas like digital governance, omnichannel strategy, user research methodologies, and specific MarTech/AdTech tools.

• Industry Certifications & Training: Potential for company-sponsored training and certifications in areas such as UX design, project management, content strategy, and specific platform expertise (e.g., AEM).

• Leadership Mentorship: Access to mentorship programs and leadership development initiatives within a large enterprise, preparing individuals for more senior operational and strategic roles.

📝 Enhancement Note: This role presents opportunities to tackle complex challenges within a critical industry. Success will depend on strong problem-solving skills, adaptability, and a commitment to continuous learning in digital strategy and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a digital strategy, from initial research to execution and measurement. How do you ensure it aligns with broader business objectives and member needs?" (Focus on your strategic planning, research, and implementation methodologies).

• "How would you foster a collaborative environment within a hybrid team of UX designers and content strategists? Provide examples of how you've managed team performance and morale." (Highlight your leadership, team management, and communication skills).

Company & Culture Questions:

• "What do you understand about the healthcare insurance industry and the unique challenges and opportunities for digital experience within it?" (Research BCBS SC's mission, values, and recent initiatives).

• "How do you see your role contributing to BlueCross BlueShield of South Carolina's mission and values, particularly in terms of member service and operational excellence?" (Connect your skills and approach to the company's stated purpose).

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each example, clearly define the business problem, your role and strategic approach, the operational processes you implemented, the tools and technologies used, the challenges overcome, and the quantifiable results and impact.

• Highlight Operational Impact: Emphasize how your design and strategy initiatives led to measurable improvements in efficiency, member engagement, brand consistency, or cost savings. Use data and metrics effectively.

• Demonstrate Leadership: Showcase your ability to lead teams, manage projects, and collaborate with stakeholders. Explain your decision-making process and how you empowered your team.

• Tailor to BCBS SC: Select examples that are most relevant to the healthcare industry or demonstrate skills in areas like content management, user research, and cross-functional collaboration.

📝 Enhancement Note: Candidates should prepare to discuss their operational methodologies, leadership style, and strategic thinking in the context of the healthcare industry. Demonstrating an understanding of BCBS SC's specific challenges and goals will be crucial.

📌 Application Steps

To apply for this Digital Experience Design Manager position:

• Submit your application through the provided link on ourhrconnect.wd501.myworkdayjobs.com.

• Tailor Your Resume: Optimize your resume to highlight experience in digital strategy, UX design leadership, team management, content governance, and cross-functional project delivery. Use keywords from the job description, such as "Digital Strategy," "User Experience Design," "Content Strategy," "Team Management," and "Digital Governance."

• Prepare Your Portfolio: Curate a selection of case studies that best represent your operational capabilities, strategic thinking, and leadership experience. Focus on projects with measurable outcomes and clearly articulate your process and impact. Be ready to present your portfolio during the interview stages.

• Research the Company: Familiarize yourself with BlueCross BlueShield of South Carolina's mission, values, recent news, and digital presence. Understand their position in the healthcare industry and how your role contributes to their objectives.

• Practice Interview Responses: Prepare for common interview questions related to leadership, strategy, problem-solving, and team management. Practice articulating your experience using the STAR method (Situation, Task, Action, Result) and be ready to discuss your operational approach in detail.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.