Digital Content Designer

📍 Job Overview

Job Title: Digital Content Designer

Company: myCareer - NSW Government

Location: Sydney, New South Wales, Australia

Job Type: Temporary (with view to ongoing)

Category: Digital Content & Operations

Date Posted: 2026-07-28

Experience Level: Mid-Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and deliver accessible, customer-centric digital content and solutions to enhance user experiences and support effective communication within NSW Procurement, Capability and Governance.

• Apply evidence-based and user-centred design practices to contribute to the achievement of organizational priorities and service outcomes.

• Utilize content management systems (CMS) and digital tools to create engaging and informative digital content.

• Leverage analytics, research, and customer insights to continuously improve digital content and user journeys.

• Collaborate effectively with stakeholders, manage competing priorities, and translate complex information into clear, Plain English.

📝 Enhancement Note: While the role is titled "Digital Content Designer," the responsibilities and required skills, such as using analytics and customer insights to improve digital content and user experiences, strongly indicate a need for operational proficiency. This suggests a role that bridges creative design with data-driven decision-making, a common characteristic of operations-focused roles in government and large organizations. The emphasis on "customer-centred" and "user experiences" aligns with GTM (Go-to-Market) and RevOps (Revenue Operations) principles of optimizing the user journey.

📈 Primary Responsibilities

• Design, develop, and maintain accessible, user-friendly digital content across various platforms, adhering to web accessibility standards (e.g., WCAG).

• Translate complex government policies, procedures, and information into clear, concise, and engaging Plain English content suitable for diverse audiences.

• Utilize content management systems (CMS) and other digital tools to publish, update, and manage website content, ensuring accuracy and consistency.

• Conduct user research, analyze website analytics, and gather customer feedback to identify opportunities for content improvement and enhanced user experience.

• Collaborate with cross-functional teams, including policy advisors, IT specialists, and communication officers, to ensure content aligns with strategic objectives and brand guidelines.

• Edit and proofread content developed by other team members to ensure quality, clarity, and adherence to style guides.

• Contribute to the development and implementation of content strategies and governance frameworks.

• Manage multiple content projects simultaneously, prioritizing tasks to meet deadlines in a dynamic government environment.

• Stay abreast of emerging digital trends, best practices in content design, and accessibility standards.

📝 Enhancement Note: The emphasis on "designing and delivering accessible and customer-centred digital content and solutions" and "improving user experiences" points to a strong operational component. This role is not just about creation but about the effective delivery and optimization of content, which is a core function within operations. The mention of "evidence-based and user-centred design practices" further reinforces the operational aspect of using data and structured methodologies.

🎓 Skills & Qualifications

Education:

• A relevant tertiary qualification in Communications, Journalism, Digital Media, Marketing, or a related field is preferred, or equivalent demonstrated experience in digital content design and strategy. Experience:

• Proven experience in designing and delivering customer-centred digital content, with a strong portfolio showcasing your work.

• Experience using content management systems (CMS) and other digital content creation tools.

• Demonstrated ability to translate complex information into clear, accessible, Plain English.

• Experience applying web accessibility, usability, and user-centred design principles.

• Experience using analytics, research, and customer insights to inform and improve digital content and user experiences.

• Experience in stakeholder engagement, collaboration, and managing competing priorities. Required Skills:

• Digital Content Design: Expertise in creating engaging, accessible, and user-friendly digital content.

• Content Management Systems (CMS): Proficiency with various CMS platforms for content creation, publishing, and management.

• User-Centred Design (UCD): Deep understanding and practical application of UCD principles to enhance user journeys and satisfaction.

• Plain English & Editing: Exceptional writing, editing, and proofreading skills, with a focus on clarity, conciseness, and accessibility.

• Web Accessibility Standards: Knowledge of WCAG guidelines and practical application in content creation.

• Analytics & Insights: Ability to interpret analytics data (e.g., Google Analytics) and customer insights to drive content optimization.

• Stakeholder Engagement: Strong interpersonal and communication skills to effectively collaborate with diverse stakeholders.

• Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Content Strategy Development: Experience in creating and implementing comprehensive content strategies.

• UX/UI Principles: Familiarity with User Experience (UX) and User Interface (UI) design principles.

• Digital Marketing Fundamentals: Understanding of digital marketing channels and how content contributes to broader marketing goals.

• Agile Methodologies: Experience working within Agile frameworks for content development and delivery.

• Government Sector Experience: Familiarity with government communication protocols, policies, and public sector audiences.

📝 Enhancement Note: The "Requirements Summary" highlights core competencies that are directly transferable to operations roles focused on user journey optimization and clear communication. The emphasis on analytics, research, and customer insights is particularly relevant for operations professionals aiming to improve efficiency and effectiveness through data.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Digital Content Projects: Showcase 2-3 distinct projects demonstrating your process from concept to delivery, highlighting user-centred design application and problem-solving.

• Examples of Plain English Content: Include samples of complex information successfully translated into accessible, clear language for different audiences.

• Demonstration of Accessibility Implementation: Provide examples of how you’ve ensured content meets web accessibility standards (e.g., WCAG).

• Evidence of Analytics-Informed Improvements: Showcase instances where you used data (analytics, user feedback) to revise and improve digital content and user experiences, including specific metrics.

• Demonstration of CMS Proficiency: Indicate the CMS platforms you have used and describe your role in content creation and management within those systems.

Process Documentation:

• Workflow Design: Examples of how you map out content creation, review, and publishing workflows to ensure efficiency and quality.

• Content Governance: Documentation or examples of processes you've followed or helped establish for content consistency, accuracy, and lifecycle management.

• User Feedback Integration: Processes for collecting, analyzing, and acting upon user feedback to drive continuous content improvement.

• Accessibility Auditing & Remediation: Methods used to audit content for accessibility compliance and the steps taken to remediate any issues.

📝 Enhancement Note: For operations roles, a portfolio is crucial for demonstrating practical application of skills. This section outlines how a candidate can showcase their ability to not just create content but to manage its lifecycle, optimize it based on data, and ensure it meets operational standards like accessibility and clarity. This aligns with operations' focus on process, efficiency, and measurable outcomes.

💵 Compensation & Benefits

Salary Range: $116,981 - $129,492 AUD per annum (Clerk Grade 7/8)

Benefits:

• Superannuation: Employer contributions as per government regulations.

• Leave Loading: Additional payment for annual leave taken.

• Flexible Work Options: Ability to work flexibly from the Sydney CBD office, promoting work-life balance.

• 35-Hour Standard Weeks: Standard working hours are 35 per week.

• Flex Time Accrual: Opportunity to accrue additional hours for extra work, which can be taken as time off.

• Ongoing Learning & Development: Access to expert-led sessions and online training programs.

• Wellbeing Programs: Initiatives supporting mental and physical health.

• Various Leave Options: Including paid parental leave and paid carers leave.

Working Hours: 35 hours per week, with flexibility for accrual of flex time.

📝 Enhancement Note: The salary range provided is specific and falls within the mid-to-senior level for government roles in Sydney. The inclusion of benefits like flex time and 35-hour weeks are significant for work-life balance and operational efficiency, allowing for better resource management for employees. The "working hours" detail is important for understanding the daily operational structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government & Public Sector (NSW Government)

Company Size: Large Enterprise (NSW Government is a vast entity with numerous departments and employees)

Founded: NSW Government has a long history, with the Treasury department being a foundational institution.

Team Structure:

• Reporting Line: The role sits within the NSW Procurement, Capability and Governance Group, specifically the Procurement Reform and Banking Division.

• Team Environment: Described as a "diverse and welcoming group of people" with a "buddy" system for new starters, indicating a supportive and collaborative team culture.

• Cross-functional Collaboration: Expect to work closely with policy advisors, IT specialists, communication officers, and potentially other government agencies.

Methodology:

• User-Centred Design: A core methodology emphasized for all digital content and solutions.

• Evidence-Based Practices: Decisions and content development are informed by data, research, and user insights.

• Plain English Communication: A commitment to making government information accessible and understandable to the public.

• Agile Principles (Implied): The temporary nature and focus on iterative improvement suggest an environment that may adopt Agile or similar adaptive project management approaches.

Company Website: https://www.treasury.nsw.gov.au/

📝 Enhancement Note: Understanding the context of NSW Government and its Treasury department is crucial. This implies a structured, process-driven environment with a strong emphasis on public service, policy adherence, and accessibility. The "diverse and welcoming" team culture with a buddy system suggests an onboarding process that supports new team members in navigating internal operations.

📈 Career & Growth Analysis

Operations Career Level: Clerk Grade 7/8 within NSW Government signifies a professional mid-level role with significant responsibility. It typically involves independent work, contributing to policy implementation, and managing projects or specialized areas. For a Digital Content Designer, this means contributing to the strategic delivery of digital information and user experiences.

Reporting Structure: The role reports within the Procurement Reform and Banking Division of the NSW Procurement, Capability and Governance Group. This indicates a focus on improving procurement processes and related financial operations through accessible digital content.

Operations Impact: This role directly impacts the effectiveness of government services by ensuring citizens and businesses can easily access and understand crucial information related to procurement, banking, and other government functions. Improved digital content leads to better user experiences, increased compliance, and more efficient service delivery, all key operational outcomes for a public sector organization.

Growth Opportunities:

• Skill Development: Continuous Professional Development is explicitly mentioned, with opportunities to enhance skills in content strategy, user-centred design, digital accessibility, analytics, and stakeholder management.

• Career Progression: A talent pool may be created for ongoing and temporary opportunities in the same or similar roles/grades over 18 months, offering a pathway to continued employment and advancement within NSW Treasury or other government departments.

• Leadership Potential: As a Clerk Grade 7/8, the role provides a foundation for future leadership opportunities in content management, digital strategy, or operations management within the public sector.

• Specialization: Opportunity to deepen expertise in government communication, digital accessibility, or procurement reform through project work.

📝 Enhancement Note: The "Clerk Grade 7/8" classification is a key indicator of the role's level and expected autonomy. The emphasis on "Procurement Reform and Banking" suggests that the operational impact is tied to improving government efficiency and citizen engagement in these specific areas. Growth opportunities are framed within a structured public sector career path.

🌐 Work Environment

Office Type: Hybrid work model, with a primary base in the Sydney CBD. This suggests a mix of in-office collaboration and remote work flexibility.

Office Location(s): 52 Martin Place, Sydney, NSW 2000. This is a central, well-connected location in the Sydney CBD.

Workspace Context:

• Collaborative Environment: The team culture emphasizes support and collaboration, with a "buddy" system. The hybrid model likely facilitates both focused individual work and team-based problem-solving sessions.

• Tools and Technology: Access to content management systems, digital tools, and analytics platforms necessary for content design and delivery.

• Team Interaction: Opportunities to interact with a diverse team of professionals within the Procurement, Capability and Governance Group, fostering knowledge sharing and cross-functional understanding.

Work Schedule: Standard 35-hour weeks with flex time accrual, promoting a sustainable work-life balance and allowing for operational flexibility in managing workloads.

📝 Enhancement Note: The hybrid nature of the role and the specific CBD location are important for understanding the daily operational rhythm. The mention of "35-hour standard weeks" is a specific detail about the operational structure of work time.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume detailing relevant skills and experience via the "I Work for NSW" platform.

• Pre-screening Questions: Complete initial questions designed to assess basic qualifications and fit.

• Behavioural Interview: Expect an interview focused on past behaviours and experiences that demonstrate key competencies (e.g., problem-solving, collaboration, content design skills). Prepare specific examples using the STAR method (Situation, Task, Action, Result).

• Additional Assessments: Shortlisted candidates may undergo further assessments, which could include a practical content design exercise, a presentation, or a technical skills test.

• Talent Pool Creation: Successful candidates may be placed in a talent pool for future roles.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in user-centred design, Plain English, accessibility, and analytics-driven improvements.

• Focus on Process & Impact: For each project, clearly outline the problem, your approach (process, tools), the actions you took, and the measurable results or impact achieved. Quantify outcomes whenever possible (e.g., "reduced bounce rate by X%", "improved accessibility compliance score to Y%").

• Highlight Plain English & Accessibility: Ensure your portfolio explicitly showcases your ability to simplify complex information and adhere to accessibility standards.

• Demonstrate CMS & Analytics Use: Be prepared to discuss your experience with specific CMS platforms and how you've used analytics tools to inform content decisions.

• Tailor to Government Context: If possible, include projects that have a public service or government-related element, or clearly articulate how your skills are transferable.

Challenge Preparation:

• Content Design Exercise: Be prepared for a task that might involve rewriting a complex piece of text, designing a user flow for a specific piece of information, or auditing existing content for usability and accessibility.

• Presentation Skills: Practice articulating your thought process, design decisions, and the impact of your work concisely and clearly. The ability to explain technical concepts (like accessibility standards or analytics) to a non-technical audience is key.

• Stakeholder Scenarios: Anticipate questions about how you would manage conflicting stakeholder feedback or prioritize competing content requests.

📝 Enhancement Note: This section provides actionable advice for candidates, emphasizing the importance of a portfolio that demonstrates operational proficiency in content management, optimization through data, and adherence to standards. The interview process hints at a structured approach common in government hiring.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with enterprise-level CMS platforms is essential. Specific NSW Government platforms might be used internally, but general proficiency in systems like WordPress, Drupal, or similar is valuable.

• Digital Content Creation Tools: Proficiency with tools for creating and editing various digital content formats (e.g., Adobe Creative Suite for graphics, basic video editing software).

• Web Accessibility Checkers: Tools like WAVE, AXE, or built-in browser developer tools for auditing accessibility compliance.

• Collaboration Platforms: Tools like Microsoft Teams, Slack, or similar for team communication and project collaboration.

Analytics & Reporting:

• Web Analytics Platforms: Google Analytics, Adobe Analytics, or similar to track website traffic, user behaviour, and content performance.

• Data Visualization Tools (Basic): Ability to interpret and present data from analytics reports, potentially using Excel or basic dashboarding features.

• User Feedback Tools: Survey platforms (e.g., SurveyMonkey, Qualtrics) or feedback widgets.

CRM & Automation:

• While not explicitly mentioned as a primary tool for this role, understanding how content integrates with broader customer journeys managed by CRM systems (like Salesforce, Dynamics 365) can be beneficial, particularly in understanding user segmentation and communication flows.

📝 Enhancement Note: For a Digital Content Designer role with operational undertones, proficiency in CMS, analytics, and accessibility tools is paramount. This section highlights the technical stack that supports the efficient and effective delivery of digital content, aligning with operational goals.

👥 Team Culture & Values

Operations Values:

• User-Centred: A primary focus on meeting the needs of the public through accessible and effective digital content.

• Evidence-Based: Decisions and content are driven by data, research, and user insights,