Digital Content & UX Specialist

📍 Job Overview

Job Title: Digital Content & UX Specialist

Company: GEORGICA PINE CLOTHIERS LLC

Location: HEAD OFFICE, Brooklyn, NY, US

Job Type: Full Time

Category: Digital Marketing & Operations

Date Posted: 2026-06-04T20:37:00

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Manage and optimize customer-facing web content, ensuring adherence to brand guidelines and user experience best practices to enhance digital engagement.

• Collaborate with cross-functional teams, including designers, merchandisers, developers, and marketers, to execute content strategies and improve digital platforms.

• Support the Conversion Rate Optimization (CRO) roadmap, leveraging data analytics to identify opportunities for website improvement and increased conversion rates.

• Maintain and organize digital assets within Content Management Systems (CMS) and Digital Asset Management (DAM) tools, ensuring proper tagging, categorization, and auditing for efficient retrieval.

📝 Enhancement Note: This role bridges content management, user experience, and operational efficiency within a digital marketing context. It requires a blend of creative content stewardship and analytical rigor to drive website performance and customer journey optimization. The emphasis on a hybrid schedule and fashion industry context suggests a need for adaptability and a keen understanding of brand aesthetics alongside technical execution.

📈 Primary Responsibilities

• Maintain, update, and organize content across the Content Management System (CMS), various administrative platforms, and the Digital Asset Management (DAM) tool, ensuring accuracy and brand consistency.

• Collaborate with design, merchandising, development, and marketing teams to ensure site content aligns with user experience (UX) best practices and brand identity.

• Perform quality assurance (QA) on all web content, meticulously checking for errors, inconsistencies, and formatting issues across different pages and devices.

• Tag, categorize, and audit digital content accurately according to established taxonomies and guidelines to improve discoverability and site organization.

• Track key performance indicators (KPIs) related to content changes and website performance, providing insights and implementing optimizations to meet business objectives.

• Review customer-facing pages for UX and UI consistency, identifying and flagging issues while managing their resolution through to completion.

• Assist in documenting website templates, page structure updates, and content guidelines to ensure ongoing consistency and facilitate performance measurement.

• Support the creation of mockups or annotated screenshots to effectively communicate proposed design and content changes to stakeholders.

• Participate actively in feedback rounds on new designs and content updates, providing clear, constructive, and actionable notes.

• Project manage the Conversion Rate Optimization (CRO) roadmap, ensuring accountability and timely execution from both internal teams and external partners.

📝 Enhancement Note: The responsibilities highlight a hands-on role in content lifecycle management and a proactive approach to UX/UI improvements. The project management aspect of the CRO roadmap indicates a need for organizational skills and the ability to drive initiatives forward across different departments.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in a related field such as Communications, Marketing, Digital Media, UX/HCI, or equivalent practical experience. Experience:

• 2+ years of experience in digital content management, UX support, or similar roles within a fast-paced environment, preferably within the fashion or retail industry. Required Skills:

• Proficiency in managing content within Content Management Systems (CMS) and Digital Asset Management (DAM) platforms.

• Strong understanding of User Experience (UX) and User Interface (UI) principles and best practices for e-commerce websites.

• Detail-oriented with excellent organizational, communication, and problem-solving skills, capable of professional interaction across all organizational levels.

• Proven ability to take initiative, follow through on commitments, and contribute effectively to team-based goals.

• Comfort navigating and working with web-based platforms, administrative interfaces, and spreadsheets (Google Sheets, Excel).

• Foundational knowledge of Search Engine Optimization (SEO) and its impact on content visibility.

• Passion for e-commerce and customer-facing digital experiences, particularly within lifestyle brands.

• Interest in analytics and data-driven decision-making for website optimization. Preferred Skills:

• Experience with basic coding languages such as HTML, CSS, and JavaScript for content adjustments or troubleshooting.

• Exposure to design tools like Figma, Canva, or Adobe Creative Suite (Photoshop, Illustrator) for creating mockups or editing assets.

• Familiarity with AI tools for content enhancement or workflow optimization.

• Experience tagging, categorizing, or organizing large volumes of digital content.

• A habit of documenting work clearly and a proactive approach to suggesting process improvements.

📝 Enhancement Note: The requirements emphasize a blend of technical proficiency, creative sensibility, and strong interpersonal skills. The inclusion of coding and design tools, alongside analytics and SEO, points to a role that requires a multifaceted understanding of digital content performance and user engagement. Experience in fashion or lifestyle brands is a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate experience in content lifecycle management from creation to optimization, showcasing how content was strategically updated or organized within a CMS.

• Provide examples of UX/UI improvements you've contributed to, highlighting how you identified issues and collaborated to implement solutions that enhanced user journeys.

• Include case studies or project summaries that illustrate your involvement in Conversion Rate Optimization (CRO) initiatives, detailing your role and the impact of your contributions.

• Showcase your ability to manage and organize digital assets, perhaps through examples of taxonomy implementation or metadata tagging strategies within a DAM system. Process Documentation:

• Include examples of how you have documented website templates, page structures, or content guidelines to ensure consistency and facilitate scalability.

• Illustrate your process for quality assurance (QA) of web content, detailing your methodology for identifying and resolving errors.

• Present your approach to tracking content performance and KPIs, explaining how you used data to inform optimization strategies.

📝 Enhancement Note: Candidates should be prepared to showcase tangible examples of their work. A portfolio that clearly articulates the problem, your solution, the process involved, and the measurable results (e.g., improved engagement, conversion rates, reduced errors) will be highly valued. Documenting processes and demonstrating data-driven improvements are key indicators of operational excellence.

💵 Compensation & Benefits

Salary Range: $66,500 – $80,000 per year, commensurate with experience, skills, and qualifications.

Benefits:

• Comprehensive medical, dental, and vision coverage plans.

• 401(k) retirement plan with a company match, subject to eligibility based on hours worked.

• Generous paid time off (PTO) and paid holidays to support work-life balance.

• Hybrid work environment, offering flexibility based on role and business needs.

• Company-paid life insurance and disability coverage for added security.

• Optional Critical Illness and Accident insurance for enhanced protection.

• Employee Assistance Program (EAP) providing confidential support services.

• Clothing allowance and significant discounts on J.McLaughlin merchandise.

• Discretionary bonus opportunities, dependent on role and performance.

• Employee referral incentives and commuter benefits for convenience. Working Hours:

• Approximately 40 hours per week, with a hybrid work schedule combining remote and in-office days.

📝 Enhancement Note: The salary range is competitive for a Digital Content & UX Specialist role in the New York City metropolitan area, reflecting the required experience and the cost of living. The comprehensive benefits package emphasizes employee well-being, financial security, and perks relevant to the retail industry, such as clothing allowances and merchandise discounts.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail, Apparel. J.McLaughlin operates within the competitive lifestyle apparel market, known for its classic American style and focus on community engagement. This context implies a need for brand-aligned content and a customer-centric approach to digital experiences.

Company Size: Approximately 1,000 employees, indicating a mid-sized organization with established processes but still retaining a degree of agility and close-knit team dynamics. This size suggests opportunities for cross-functional collaboration and direct impact.

Founded: 1977. With a long history, J.McLaughlin has a strong brand heritage and established operational practices. Their corporate home in Greenpoint, Brooklyn, for over 20 years, suggests a stable and community-oriented operational base.

Team Structure:

• The Digital Team likely comprises specialists in areas such as e-commerce, marketing, content creation, and UX/UI. This role will report into this team, fostering collaboration among digital disciplines.

• Reporting structure is likely to be relatively flat within the digital team, allowing for direct interaction with team leads and potentially senior management.

• Cross-functional collaboration is essential, involving regular interaction with Merchandising, Design, Marketing, and Development teams to ensure cohesive digital strategies. Methodology:

• Data analysis and insights are crucial for optimizing digital content and UX, with an expected focus on KPIs and performance metrics.

• Workflow planning and optimization strategies will be applied to content management, site updates, and CRO initiatives.

• Automation and efficiency practices are implied through the use of CMS, DAM, and the need for organized content management.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=0f2ff4a2-0d91-4097-8a21-ebff0d0b4ce2

📝 Enhancement Note: J.McLaughlin emphasizes a "local and loyal" ethos, a "collaborative" environment, and giving back to communities. This suggests a culture that values teamwork, initiative, and a genuine connection to the brand and its customers. The Brooklyn headquarters reinforces a creative and urban operational base.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a focus on specialized digital operations. It's suitable for professionals with 2-5 years of experience looking to deepen their expertise in content management, UX, and e-commerce optimization within a brand-focused environment.

Reporting Structure: The Digital Content & UX Specialist will likely report to a Digital Marketing Manager, E-commerce Manager, or Head of Digital, within the broader Digital Team. This structure allows for guidance and mentorship while granting autonomy in day-to-day execution.

Operations Impact: The role directly impacts the company's online presence, customer engagement, and conversion rates. By optimizing digital content and user experience, this specialist contributes significantly to revenue generation and brand perception.

Growth Opportunities:

• Specialization: Progress to a Senior Digital Content Specialist, UX Designer, or CRO Specialist, focusing on deeper expertise in a specific area.

• Skill Development: Opportunities to gain advanced proficiency in analytics, A/B testing, advanced UX research, and potentially team leadership through project management.

• Cross-Functional Movement: Potential to move into broader digital marketing roles, e-commerce management, or even product management roles leveraging a strong understanding of user behavior and digital platforms.

📝 Enhancement Note: The role offers a clear path for growth within digital operations and e-commerce. By mastering content strategy, UX principles, and optimization techniques, professionals can advance into more senior or specialized roles within the company or the broader retail/fashion tech industry.

🌐 Work Environment

Office Type: The role is based at the company's HEAD OFFICE in Greenpoint, Brooklyn. This is described as a corporate home where "creativity, craftsmanship, and collaboration continue to shape our next chapter." The environment is likely professional yet conducive to creative work.

Office Location(s): The primary work location is Greenpoint, Brooklyn, NY. The job description also mentions a hybrid schedule, implying a balance between in-office work and remote flexibility.

Workspace Context:

• The office environment fosters collaboration, with opportunities to interact with designers, marketers, and developers, facilitating a shared understanding of digital initiatives.

• Access to standard office technology, including computers, internet, and relevant software suites, is expected. The role specifically mentions familiarity with CMS, DAM, design tools, and productivity software.

• Opportunities for team interaction are high, especially given the collaborative nature of digital content and UX work, and the hybrid model will likely have designated team days in the office. Work Schedule:

• Full-time, approximately 40 hours per week.

• The schedule is hybrid, meaning a mix of in-office days at the Brooklyn headquarters and remote work days, offering flexibility.

📝 Enhancement Note: The hybrid model balances the benefits of in-office collaboration and structure with the flexibility of remote work, typical for many modern digital roles. The Brooklyn office setting suggests a vibrant, urban workspace within a company that values its physical presence and community.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and resumes to assess qualifications and experience against the role's requirements. Candidates with relevant portfolios will be prioritized.

• First Interview: Likely a conversation with the hiring manager or a member of the digital team to discuss experience, skills, and cultural fit. Be prepared to elaborate on your background in content management, UX, and e-commerce.

• Portfolio Review/Skills Assessment: A more in-depth session where candidates present their portfolio, discuss specific projects, and potentially complete a small skills-based exercise related to content editing, UX critique, or a brief case study analysis.

• Final Interview: May involve meeting with additional stakeholders or senior leadership to confirm fit and discuss the role's strategic impact.

Portfolio Review Tips:

• Highlight Impact: For each project, clearly articulate the problem you addressed, your specific contribution, the process you followed, and the measurable results (e.g., increased traffic, improved conversion rates, enhanced user satisfaction).

• Showcase Process: Demonstrate your understanding of content workflows, UX principles, and CRO methodologies. Include examples of documentation, QA processes, or optimization strategies.

• Tailor to Brand: If possible, show examples that align with lifestyle or fashion brands, demonstrating an understanding of aesthetic and brand voice.

• Conciseness: Present your strongest, most relevant work efficiently. Be ready to discuss any project in detail but also to summarize key achievements quickly.

Challenge Preparation:

• Content Audit/Critique: Be prepared to analyze a piece of website content or a specific page from a UX and brand perspective, offering constructive feedback and suggestions for improvement.

• Optimization Scenario: You might be given a hypothetical scenario (e.g., a page with low conversion) and asked to outline your approach to diagnosing the issue and proposing solutions.

• Process Documentation: You may be asked to outline how you would document a new content workflow or update process.

📝 Enhancement Note: The hiring team will be looking for candidates who can not only perform the tasks but also demonstrate strategic thinking and a proactive approach to improving digital experiences and content performance. A well-curated portfolio that tells a story of impact is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management System (CMS): Proficiency with various CMS platforms (e.g., Shopify, WordPress, custom solutions) for content updates and management.

• Digital Asset Management (DAM): Experience using DAM systems for organizing, tagging, and retrieving digital assets (images, videos, documents).

• Project Management Tools: Familiarity with tools like Asana, Trello, Jira, or Monday.com for managing tasks, workflows, and CRO roadmaps.

• Spreadsheets: Advanced proficiency in Google Sheets or Microsoft Excel for data analysis, tracking, and reporting.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics to track website traffic, user behavior, and content performance.

• Reporting Dashboards: Ability to use or contribute to reporting dashboards for KPIs and performance summaries.

CRM & Automation:

• Basic CRM Understanding: Familiarity with how customer data is managed and how content impacts the customer journey within a CRM context.

• AI Tools: Exposure to or proficiency with AI tools that can assist in content creation, optimization, or analysis.

Design & Development Support:

• Design Tools: Experience with Figma, Canva, or Adobe Creative Suite (Photoshop, Illustrator) for creating mockups, annotating screenshots, or basic asset editing.

• Web Technologies: Foundational understanding of HTML, CSS, and JavaScript for content implementation or troubleshooting.

• SEO Tools: Basic knowledge of SEO principles and familiarity with how content choices impact search engine visibility.

📝 Enhancement Note: The technology stack emphasizes tools essential for managing digital content, optimizing user experiences, and analyzing performance. A candidate's ability to navigate and leverage these tools effectively will be a key determinant of success in this role.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on enhancing the customer journey through intuitive digital experiences and relevant content.

• Collaboration: A commitment to working effectively with cross-functional teams, sharing knowledge, and collectively achieving digital goals.

• Detail-Orientation: Meticulous attention to accuracy in content, tagging, and QA processes to maintain brand integrity and site functionality.

• Data-Driven Improvement: An emphasis on using analytics and KPIs to inform decisions, optimize performance, and measure the impact of content and UX changes.

• Brand Alignment: A dedication to upholding the J.McLaughlin brand aesthetic and voice across all digital touchpoints.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with marketing, merchandising, design, and development teams to ensure cohesive digital strategies and seamless execution.

• Constructive Feedback: Providing and receiving feedback openly and professionally during design reviews, content planning, and project discussions.

• Proactive Communication: Regularly updating stakeholders on progress, flagging issues promptly, and seeking input to ensure alignment and efficient problem-solving.

📝 Enhancement Note: The company values suggest a team that is both creative and analytical, with a strong emphasis on teamwork and brand consistency. Candidates who can demonstrate these qualities will likely integrate well into the existing culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with UX Best Practices: Ensuring that creative content and design elements align with established UX principles and conversion goals.

• Managing Multiple Stakeholder Needs: Collaborating effectively with various departments (merchandising, marketing, design) that may have different priorities for the website.

• Keeping Pace with Digital Trends: Continuously adapting to evolving e-commerce best practices, content formats, and UX expectations.

• Data Interpretation and Action: Translating analytics data into actionable insights for content and UX improvements.

Learning & Development Opportunities:

• Advanced UX/CRO Training: Opportunities to deepen expertise in user research, A/B testing, and conversion optimization techniques.

• Content Strategy Development: Gaining experience in developing and executing comprehensive content strategies that support business objectives.

• Tool Proficiency: Expanding skills with new digital marketing and analytics tools as the company evolves its technology stack.

• Cross-Functional Exposure: Learning about other areas of the business, such as merchandising and marketing, to gain a holistic understanding of the retail landscape.

📝 Enhancement Note: The role presents opportunities to tackle complex digital challenges within a respected fashion brand. Success will depend on adaptability, a continuous learning mindset, and the ability to leverage data and collaboration to overcome obstacles and drive growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you improved a website's user experience or content effectiveness. What was your process, and what were the results?" (Focus on your role in identifying issues, proposing solutions, and measuring impact.)

• "How do you balance brand aesthetics with user experience best practices and conversion goals when managing digital content?" (Prepare to discuss your approach to creative execution within strategic constraints.)

• "Walk us through your process for quality assurance (QA) of web content. What are the critical elements you check?" (Demonstrate your attention to detail and systematic approach.) Company & Culture Questions:

• "What interests you about J.McLaughlin as a brand, and how do you see your skills contributing to our digital presence?" (Research the brand's heritage, style, and mission.)

• "Describe your experience working in a hybrid environment and collaborating with cross-functional teams. How do you ensure effective communication and productivity?" (Highlight your teamwork and communication skills.)

• "How do you stay updated on the latest digital content and UX trends?" (Show your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your approach, your specific contributions, and the quantifiable outcomes. Use the STAR method (Situation, Task, Action, Result) as a framework.

• Highlight Process and Tools: Explain how you achieved results, mentioning specific tools or methodologies used (e.g., CMS, DAM, Figma, Google Analytics, A/B testing).

• Focus on Impact: Emphasize the business value of your work – how did it improve user engagement, increase conversions, or enhance brand perception?

• Be Ready for Deep Dives: Be prepared to answer detailed questions about any aspect of your portfolio projects.

📝 Enhancement Note: Interviews will likely assess not only your technical skills but also your strategic thinking, problem-solving abilities, and cultural fit. Demonstrating a clear understanding of how your work contributes to business objectives and aligns with the J.McLaughlin brand will be key.

📌 Application Steps

To apply for this Digital Content & UX Specialist position:

• Submit your application through the provided ADP link.

• Tailor your Resume: Customize your resume to highlight experience with CMS, DAM, UX/UI principles, content organization, QA, and CRO. Use keywords from the job description, such as "Digital Content," "UX," "CMS," "DAM," "CRO," and "HTML/CSS."

• Prepare Your Portfolio: Curate 2-3 of your strongest projects that showcase your content management, UX support, and optimization skills. Ensure each project clearly outlines the challenge, your role, your process, and the measurable results. Be ready to present this virtually or in person.

• Research the Brand: Familiarize yourself with J.McLaughlin's brand, product offerings, and current digital presence. Understand their aesthetic and target audience to better articulate how you can contribute.

• Practice Interview Questions: Prepare thoughtful answers to common interview questions, focusing on behavioral examples that demonstrate your skills and experience in content management, UX, collaboration, and problem-solving.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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