Digital & Graphic Designer

📍 Job Overview

Job Title: Digital & Graphic Designer

Company: Forwood Safety

Location: Australia

Job Type: Full-Time

Category: Creative & Media / Marketing Operations

Date Posted: 2026-07-31

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead a comprehensive brand identity refresh and a full website redesign to elevate Forwood Safety's visual presence.

• Develop high-impact digital and graphic assets that support global marketing initiatives, demand generation, and brand awareness campaigns.

• Collaborate closely with marketing and sales teams to ensure consistent and compelling brand storytelling across all customer touchpoints and collateral.

• Drive conversion optimization through the design of landing pages, paid media creatives, and lead-generating content.

• Contribute to the evolution and maintenance of the company's design system, templates, and asset library for consistent brand execution.

📝 Enhancement Note: This role, while titled "Digital & Graphic Designer," has significant overlap with Marketing Operations functions due to its focus on creating assets for marketing campaigns, lead generation, and website redesign. The emphasis on conversion optimization and supporting growth marketing initiatives indicates a need for understanding marketing funnel dynamics and performance metrics.

📈 Primary Responsibilities

• Lead the implementation and ongoing refinement of Forwood's refreshed visual brand identity across all digital and print formats, ensuring brand consistency.

• Design and construct Forwood's new website, encompassing page layouts, user experience (UX) elements, and compelling brand storytelling components.

• Produce high-value lead magnets such as eBooks, whitepapers, and digital tools that drive prospect engagement and lead capture.

• Create visually impactful digital advertisements, social media graphics, field collateral, and event materials to enhance awareness and engagement.

• Translate complex strategic messaging into clear, high-impact visuals for marketing campaigns, webinars, product launches, and performance reports.

• Partner with Demand Generation and Brand Marketing teams to develop and apply visual identity across all marketing and sales assets.

• Support performance and growth marketing efforts by designing conversion-optimized landing pages and effective paid media creatives.

• Maintain a high standard of visual consistency and creative excellence across all organizational materials and formats.

• Contribute to the development and upkeep of Forwood's design system, templates, and a centralized asset library to streamline design workflows.

• Execute creative projects with speed, precision, and innovation within a fast-paced, high-growth environment.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development (identity refresh, website redesign) and tactical execution (ads, social graphics, lead magnets). The role requires a designer who can think strategically about brand impact and conversion while also executing detailed design work efficiently.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is paramount. A degree in Graphic Design, Digital Media, Fine Arts, or a related field would be considered advantageous.

Experience: 4+ years of dedicated experience in graphic and digital design, with a proven track record of creating impactful visual assets for brands.

Required Skills:

• Demonstrated expertise in brand identity design, including logo development, style guides, and visual system creation.

• Proven experience in website design, covering UI/UX principles, wireframing, prototyping, and user flow mapping.

• Proficiency in industry-standard design tools: Webflow or Framer, Figma, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong understanding of core design principles: typography, layout, visual hierarchy, color theory, and composition.

• Excellent communication skills, with the ability to articulate design concepts clearly and concisely to cross-functional teams and executive stakeholders.

• Ability to receive and integrate creative direction, fostering effective collaboration with peers and senior leadership.

• Exceptional organizational skills with meticulous attention to detail and a proven ability to manage multiple projects and meet deadlines in a dynamic environment. Preferred Skills:

• Experience in B2B SaaS, safety, or compliance-related industries, understanding the unique design challenges and communication needs of these sectors.

• Strong knowledge of marketing strategies, including Conversion Rate Optimization (CRO), lead generation tactics, and performance marketing creative best practices.

• Skills in motion graphics and video editing, utilizing software such as Adobe After Effects and Adobe Premiere Pro.

• Proficiency with AI-based creative tools for accelerating design workflows, such as generating video concepts, visual design variations, or initial UI layouts.

• Adaptability and comfort working within a fast-paced, high-growth organizational environment.

📝 Enhancement Note: The requirements emphasize a blend of core design skills and specific technical proficiencies (Webflow/Framer, Figma). The inclusion of preferred skills like AI creative tools and B2B SaaS experience suggests the company is forward-thinking and operates in a specialized industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 4 years of professional design work, with a strong emphasis on brand identity refresh projects and end-to-end website redesigns.

• Specific case studies demonstrating your ability to translate strategic objectives into compelling visual solutions for marketing campaigns, lead generation initiatives, and digital advertising.

• Examples of UI/UX design work for web platforms, illustrating user-centric design thinking, wireframing, and interactive prototyping.

• Demonstrations of how you've maintained visual consistency and applied brand guidelines across diverse marketing collateral and digital touchpoints.

• Evidence of your proficiency with key design tools such as Figma, Webflow/Framer, and Adobe Creative Suite, possibly through project breakdowns or tool-specific examples. Process Documentation:

• Case studies detailing your process for a brand identity refresh, from initial research and concept development to final asset delivery and brand guideline creation.

• Descriptions of your website design process, including user research, wireframing, UX flow mapping, UI design, and collaboration with developers.

• Examples of how you've designed and optimized landing pages or digital ads for conversion, including A/B testing considerations or performance metrics where available.

• Documentation of your experience contributing to or managing a design system, including template creation and asset library organization.

📝 Enhancement Note: For a design role with a significant website and brand identity component, the portfolio is crucial. The emphasis should be on demonstrating strategic thinking, process, and measurable impact, not just aesthetic output.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Digital & Graphic Designers in Australia, with a remote work arrangement, the estimated salary range for this role is AUD $80,000 - $110,000 per annum. This estimate considers the required 4+ years of experience, specialized tool proficiencies, and the strategic nature of the brand identity refresh and website redesign responsibilities.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to lead significant brand initiatives, including a full brand identity refresh and website redesign, providing high visibility and impact.

• Collaborative and dynamic work environment within a growing company focused on a mission of saving lives.

• Access to modern design tools and technologies, including AI-powered creative tools.

• Professional development opportunities, with potential for skill expansion in motion graphics, video editing, and advanced marketing design strategies.

• Contribution to a company that operates in the safety and compliance sector, potentially offering a sense of purpose.

Working Hours: Approximately 40 hours per week, with flexibility offered due to the fully remote nature of the role. Core working hours may be established to facilitate team collaboration across Australian time zones.

📝 Enhancement Note: The salary range is an estimation based on typical Australian market rates for a mid-level to senior designer with the specified skills and responsibilities. Actual compensation will depend on the candidate's specific experience and the company's compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Safety & Compliance Technology (B2B SaaS). Forwood Safety operates in a critical sector, providing solutions that aim to save lives. This industry demands a high degree of trust, reliability, and clear communication, which will influence design choices.

Company Size: The company has a size that suggests a growing, dynamic environment. If it's a startup or early-stage growth company (e.g., 50-200 employees), it implies a need for agility, broad skill sets, and direct impact. If larger (200+), it might mean more established processes but potentially more specialized roles.

Founded: Founded in 2014, Forwood Safety has a decade of experience, indicating a stable foundation with room for innovation and growth, particularly in its marketing and brand efforts.

Team Structure:

• The designer will likely report into the Marketing department, potentially a Head of Marketing or a Director of Demand Generation/Brand Marketing.

• Collaboration will be frequent with Demand Generation, Brand Marketing, Product Marketing, and potentially Sales teams.

• Given the remote nature, team communication will heavily rely on digital collaboration tools and a structured approach to feedback and project management. Methodology:

• Data-driven decision-making is implied by the focus on CRO and performance marketing. Designs will need to be informed by user behavior and campaign metrics.

• Agile and iterative design processes are likely, especially with a website redesign and fast-paced environment.

• Emphasis on clear, impactful visual storytelling to communicate complex safety solutions effectively.

Company Website: https://forwoodsafety.com/

📝 Enhancement Note: Understanding the company's mission (saving lives) is crucial for a designer to imbue their work with purpose and align with the company's values. The B2B SaaS and safety sector context means designs need to convey professionalism, trust, and technical competence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level to Senior Designer, given the 4+ years of experience requirement and the significant responsibilities, including leading a brand identity refresh and website redesign. It offers a high degree of autonomy and strategic input.

Reporting Structure: The designer will likely report to a Marketing Manager or Director, working closely with cross-functional teams. This structure allows for direct contribution to marketing strategy and execution.

Operations Impact: The designer's work will directly influence brand perception, lead generation effectiveness, website user experience, and overall marketing campaign success. By creating compelling visuals and optimized digital assets, the role plays a critical part in supporting revenue growth and market penetration.

Growth Opportunities:

• Skill Specialization: Deepen expertise in web design (Webflow/Framer), UI/UX, motion graphics, and AI-driven design tools.

• Leadership: Lead design aspects of future marketing campaigns, product launches, and brand evolution initiatives. Potential to mentor junior designers as the team grows.

• Strategic Influence: Gain experience in driving marketing strategy through design, contributing to CRO, and influencing brand direction.

• Industry Expertise: Develop a strong understanding of the safety and compliance technology sector, becoming a subject matter expert in design for this domain.

📝 Enhancement Note: The role offers substantial growth potential by empowering the designer to take ownership of critical brand assets and directly impact marketing performance, setting a strong foundation for future leadership roles in design or marketing.

🌐 Work Environment

Office Type: Fully Remote. This arrangement necessitates strong self-discipline, proactive communication, and proficiency with digital collaboration tools.

Office Location(s): Primarily Australia, with the potential for collaboration with global teams. This implies an understanding of different market nuances if applicable.

Workspace Context:

• A digital-first collaborative environment, relying on platforms like Slack, Zoom, and project management tools.

• Access to a robust technology stack, including advanced design software and potentially AI creative tools.

• Opportunities for virtual team-building and collaborative brainstorming sessions to foster connection and creativity within the remote setting.

Work Schedule: Standard full-time hours (approx. 40 hours/week), with flexibility to accommodate different Australian time zones and potentially global team interactions. The focus will be on output and achieving project milestones rather than strict adherence to office hours.

📝 Enhancement Note: The fully remote aspect is a key differentiator. Candidates must be comfortable with asynchronous communication and proactive engagement to thrive in this environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company mission.

• Portfolio Review & Technical Interview: A more in-depth session with the hiring manager (likely a Marketing Lead) and potentially another designer or marketing team member. This will involve a walkthrough of the candidate's portfolio, focusing on relevant projects (brand identity, web design, marketing assets). Expect questions about design process, problem-solving, and tool proficiency.

• Skills Assessment/Design Challenge: A practical exercise, potentially a short take-home assignment or a live design challenge, to evaluate skills in a relevant context (e.g., designing a landing page concept, creating social media graphics based on a brief).

• Final Interview: A conversation with a senior leader (e.g., Head of Marketing, CEO) to discuss broader strategic alignment, long-term vision, and cultural fit.

Portfolio Review Tips:

• Curate Selectively: Focus on 3-5 of your strongest, most relevant projects that directly align with the job description's requirements (brand refresh, website design, marketing collateral).

• Tell a Story: For each project, clearly articulate the problem, your role, the design process (ideation, execution), the tools used, and the outcome or impact (quantify if possible).

• Highlight Process: Showcase your thinking and problem-solving abilities, not just the final visuals. Include sketches, wireframes, user flows, and iterations where appropriate.

• Demonstrate Technical Proficiency: Be ready to discuss your expertise with Webflow/Framer, Figma, Adobe Creative Suite, and any AI tools used.

• Tailor to Forwood: If possible, include a concept or two that shows your understanding of the safety industry and how you might approach their brand or website.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief. Ask clarifying questions if needed to ensure you understand the objectives, target audience, and constraints.

• Prioritize Impact: Focus on creating a solution that is effective and meets the core objectives, rather than getting lost in minor details.

• Communicate Your Rationale: Be prepared to explain your design choices, linking them back to the brief and your understanding of user needs or marketing goals.

• Time Management: Practice completing design tasks within realistic timeframes.

📝 Enhancement Note: For this role, the portfolio is paramount. Candidates should prepare to speak extensively about their past work, demonstrating not just creative talent but also strategic thinking and a results-oriented approach.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow/Framer: Essential for website design and development, indicating a need for proficiency in building responsive and interactive web experiences without extensive coding.

• Figma: A leading collaborative interface design tool, crucial for UI/UX design, prototyping, and team collaboration on digital interfaces.

• Adobe Creative Suite: Comprehensive suite including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, icons), and InDesign (layout, print collateral, eBooks).

• AI-Based Creative Tools: Proficiency in tools for generating video concepts, visual design variations, or layout ideas (e.g., Midjourney, Stable Diffusion, generative AI features within Adobe).

Analytics & Reporting:

• While not a primary design tool, understanding how to interpret data from tools like Google Analytics, Hotjar, or A/B testing platforms (e.g., Optimizely, VWO) will be beneficial for designing conversion-optimized assets. CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be helpful for understanding how marketing assets are deployed and tracked.

📝 Enhancement Note: The explicit mention of Webflow/Framer, Figma, and Adobe indicates the core technical requirements. Familiarity with AI creative tools is a strong plus, positioning the candidate as forward-thinking.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to the company's mission of saving lives, fostering a sense of purpose in design work.

• Creativity & Innovation: Encouraging bold ideas and new approaches to visual communication, especially with the brand refresh and new formats.

• Collaboration: Valuing teamwork and open communication across departments to ensure design aligns with broader business objectives.

• Detail-Oriented Excellence: A focus on precision, quality, and consistency in all design outputs to maintain brand integrity and professionalism.

• Agility & Speed: Embracing a fast-paced environment and the ability to adapt quickly to evolving marketing needs and business priorities.

Collaboration Style:

• Cross-Functional Integration: Active partnership with Marketing (Demand Gen, Brand), Sales, and potentially Product teams to ensure design solutions are strategically aligned and effective.

• Feedback-Centric: An environment where constructive feedback is welcomed and used to iterate and improve designs, fostering a growth mindset.

• Proactive Communication: Given the remote setting, an emphasis on clear, timely, and proactive communication to keep stakeholders informed and projects on track.

📝 Enhancement Note: The values suggest a company that is purpose-driven, innovative, and collaborative, with a strong emphasis on execution and quality within a dynamic environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Identity with Performance Marketing: Creating visually appealing designs that also drive conversions and meet performance marketing objectives can be a delicate balance.

• Navigating a Fast-Paced Environment: Adapting quickly to shifting priorities and delivering high-quality work under tight deadlines in a high-growth setting.

• Remote Collaboration Effectiveness: Ensuring seamless collaboration and clear communication with distributed teams to achieve project goals without in-person interaction.

• Translating Technical Concepts: Effectively visualizing complex safety and compliance solutions for a diverse audience without oversimplifying or misrepresenting critical information.

Learning & Development Opportunities:

• Advanced Web Design: Mastering Webflow/Framer for sophisticated website builds and interactive experiences.

• Motion Graphics & Video: Developing skills in animation and video editing to create more dynamic content for marketing campaigns.

• AI in Design: Exploring and integrating AI tools to enhance creativity, efficiency, and explore new design possibilities.

• Strategic Design Thinking: Gaining deeper insights into marketing strategy, CRO, and how design directly contributes to business growth and revenue.

📝 Enhancement Note: The challenges are typical of growth-stage companies and remote roles, emphasizing adaptability and strategic thinking. The growth opportunities are directly tied to the skills mentioned as preferred qualifications.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for a brand identity refresh. How would you approach understanding Forwood Safety's unique needs and translating them into a visual identity?" (Focus on research, stakeholder input, concept development, and guideline creation.)

• "Walk us through a website redesign project you led. What were the key user experience considerations, and how did you measure success?" (Highlight your process from wireframing to final UI, and any data used for optimization.)

• "How do you balance creating visually stunning designs with the need for conversion optimization in marketing assets like landing pages and ads?" (Discuss your understanding of CRO principles and how design supports them.) Company & Culture Questions:

• "What interests you about Forwood Safety's mission to save lives, and how do you see your design skills contributing to that?" (Connect your passion and skills to the company's purpose.)

• "Describe your experience working in a fast-paced, high-growth environment. How do you manage competing priorities and tight deadlines?" (Emphasize your organizational skills, adaptability, and proactive communication.)

• "How do you ensure effective collaboration and communication in a fully remote work setting?" (Discuss your preferred tools and strategies for staying connected and aligned.) Portfolio Presentation Strategy:

• Start Strong: Begin with your most impactful and relevant projects, ideally those involving brand identity or website redesign.

• Structure Your Narrative: For each project, clearly outline the challenge, your role, your process, the solutions implemented, and the results achieved (quantifiable metrics are best).

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, tool usage, and problem-solving approaches.

• Showcase Versatility: Highlight your ability to work across different mediums and formats, from digital ads to long-form content and web interfaces.

• Enthusiasm for Forwood: Conclude by reiterating your excitement for the role and how your skills align with Forwood Safety's goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, a results-oriented mindset, and comfort with the company's mission and remote work environment.

📌 Application Steps

To apply for this Digital & Graphic Designer position:

• Submit your resume and a link to your online portfolio through the application portal.

• Portfolio Customization: Ensure your portfolio prominently features projects related to brand identity, website design (especially using Webflow/Framer), and digital marketing collateral. Tailor your case studies to highlight your process, problem-solving skills, and any measurable impact.

• Resume Optimization: Update your resume to clearly articulate your 4+ years of experience, emphasize proficiency in required tools (Figma, Adobe, Webflow/Framer), and highlight experience in B2B SaaS or similar industries if applicable. Use keywords from the job description.

• Prepare Your Narrative: Practice walking through your portfolio, explaining your design process, and articulating how your skills align with Forwood Safety's mission and the specific responsibilities of this role. Be ready to discuss your experience with CRO and lead generation.

• Company Research: Familiarize yourself with Forwood Safety's current website, brand messaging, and target audience. Consider how you might approach their brand identity refresh and website redesign.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.