Designer d'expérience utilisateur / Product Designer

📍 Job Overview

Job Title: Designer d'expérience utilisateur / Product Designer
Company: GoTo
Location: Quebec, Canada (Remote)
Job Type: FULL_TIME
Category: Product Design / User Experience
Date Posted: 2026-05-13
Experience Level: Mid-Senior Level (3+ years)
Remote Status: Fully Remote

🚀 Role Summary

• Design end-to-end user experiences for SaaS products, leveraging AI tools and user-centered methodologies.
• Collaborate closely with cross-functional teams, including engineering and product management, to deliver innovative solutions.
• Create comprehensive design deliverables, from initial concepts and wireframes to high-fidelity mockups and polished visual designs.
• Drive product vision and strategy by integrating user research findings and performance data into design decisions.
• Contribute to the future of AI-powered products by experimenting with cutting-edge technologies and user-centric approaches.

📝 Enhancement Note: This role is for a Product Designer with a strong emphasis on User Experience (UX). The description highlights the integration of AI into the design process, which is a key differentiator. The "trio" collaboration model (Product Management, Engineering, Design) is a common agile practice, suggesting a fast-paced, collaborative environment.

📈 Primary Responsibilities

• Partner with engineering and product management partners, as well as key stakeholders across the portfolio, to define and execute product strategies.
• Drive end-to-end user experiences by developing low-fidelity wireframes, high-fidelity design assets, journey maps, and detailed service blueprints.
• Own customer outcomes by developing a holistic and integrated vision for the user experience across GoTo's product suite.
• Facilitate design reviews, critiques, and workshops to ensure alignment and seamless collaboration among all stakeholders.
• Leverage user feedback and data analytics to inform design decisions, working closely with product management to shape strategic direction and product roadmaps.
• Develop innovative design concepts and solutions that are grounded in user needs, product vision, and technological capabilities, with a focus on AI integration.
• Utilize cutting-edge AI tools and maintain an AI-curious mindset to experiment, iterate, and develop inventive design solutions that prioritize user outcomes.

📝 Enhancement Note: The responsibilities emphasize a full-cycle design process, from ideation and research to detailed design and collaboration. The mention of "customer outcomes" and "holistic, end-to-end vision" suggests a strategic role with significant impact on the product's success. The specific mention of AI tools and an "AI-curious mindset" points to a forward-thinking design approach.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and relevant experience are prioritized. A background in Design, Human-Computer Interaction (HCI), or a related field is often beneficial.
Experience: Minimum of 3 years of relevant industry experience, specifically in leading design for SaaS products in senior roles.

Required Skills:

• Minimum 3 years of experience in leading product design for SaaS products.
• Proven ability to create comprehensive design deliverables for the entire user experience lifecycle, including design visions, initial concepts, workflows, wireframes, and polished visual designs.
• Strong portfolio showcasing both Web and Mobile projects, with detailed explanations of your specific contributions to design directions and decisions for shipped products.
• Experience integrating findings from user research into design concepts and collaborating effectively with UX research and content design teams.
• Demonstrated passion for solving complex problems and identifying opportunities for product experience improvement.
• Proficiency in English is required for communication with international colleagues, customers, and partners.

Preferred Skills:

• Experience in vertical markets such as Healthcare, Automotive, Education, and Insurance.
• Familiarity with AI tools and a proactive approach to experimenting with AI in design.
• Working knowledge of French is required for positions located in Quebec to facilitate communication with local colleagues, partners, and suppliers.

📝 Enhancement Note: The emphasis on a portfolio with "shipped products" and specific contributions is crucial. The requirement for both English and French (for Quebec-based roles) is a significant detail for candidates. The "AI-curious mindset" suggests a need for adaptability and a willingness to explore new technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a breadth of work across both Web and Mobile platforms.
• Projects must demonstrate your ability to drive design directions and influence decisions, with clear articulation of your specific contributions and the impact of your work.
• Include examples of how user research and data informed your design process and led to tangible improvements in user experience and product outcomes.
• Showcase your end-to-end design capabilities, from initial concept generation and wireframing to high-fidelity mockups and final visual design.

Process Documentation:

• Evidence of your involvement in collaborative design processes, including design reviews, critiques, and workshops.
• Examples of how you've leveraged user feedback and data analytics to iterate on designs and shape product strategy.
• Documentation or case studies illustrating your approach to integrating AI tools and concepts into the design workflow.
• Demonstrations of your ability to translate complex user needs and technological capabilities into intuitive and effective design solutions.

📝 Enhancement Note: The portfolio is a critical component for this role. Candidates should focus on demonstrating their impact, process, and ability to work within cross-functional teams, particularly highlighting their experience with SaaS products and any AI-related design work.

💵 Compensation & Benefits

Salary Range: Given the mid-senior level experience requirement (3+ years) and the location in Quebec, Canada, a competitive salary range for a Product Designer would typically fall between CAD $80,000 - $120,000 annually. This estimate is based on industry benchmarks for similar roles in major Canadian tech hubs, considering GoTo's status as a well-established software company.

Benefits:

• Comprehensive health benefits package, including life and disability insurance.
• Generous paid time off, paid holidays, volunteer time off, and quarterly self-care and no-meeting days.
• Support for professional development through tuition and reading reimbursement programs.
• Wellness resources including the Thrive Global Wellness Program, Employee Assistance Program (EAP), and One to One Wellness Coaching.
• Active employee community through Employee Resource Groups (ERGs), GoTo Gives, and a charitable matching program.
• Registered Retirement Savings Plan (RRSP) for future financial planning.
• Gym reimbursement programs to promote physical well-being.
• Access to telemedicine services for convenient healthcare.
• GoTo performance bonus program.
• Monthly remote work stipend to cover home office expenses.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility offered due to the remote work arrangement. The mention of "no meeting days" suggests a focus on deep work and efficient collaboration.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for this experience level and location. The benefits package is extensive, covering health, wellness, professional development, and financial planning, which are attractive perks for experienced professionals. The remote work stipend is a valuable addition for fully remote employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (SaaS) - GoTo is a prominent player in remote work, collaboration, and customer engagement software, serving millions of users globally. This industry context means a focus on user experience, scalability, and continuous innovation, especially with the increasing integration of AI. Company Size: GoTo is a large, established technology company with a significant global presence. This implies structured processes, ample resources, and opportunities for career advancement, but also a need for designers to navigate larger organizations effectively. Founded: GoTo was formed through the merger of LogMeIn and Citrix's GoTo business in 2022, building on decades of experience in remote access and collaboration solutions. This history suggests a culture that values stability, expertise, and continuous evolution to meet market demands.

Team Structure:

• The Product Design team is likely structured to support GoTo's diverse portfolio of products, potentially with specialized UX designers for different product lines or platforms (e.g., web, mobile, desktop).
• Designers typically work within a "trio" model, collaborating closely with Product Managers and Engineering leads on specific product initiatives.
• Cross-functional collaboration is a cornerstone, involving close partnerships with UX Research, Content Design, and other key stakeholders across the organization to ensure a cohesive user experience.

Methodology:

• Data-driven design is emphasized, with designers expected to leverage user feedback and analytics to inform their decisions.
• Agile methodologies are likely employed, given the "trio" collaboration model and the fast-paced nature of SaaS development.
• A strong focus on user-centered design principles and accessibility is expected, ensuring products meet the needs of a diverse global user base.
• The integration of AI into the design process is a key strategic initiative, encouraging experimentation and innovation.

Company Website: https://www.goto.com/

📝 Enhancement Note: Understanding GoTo's recent formation and its focus on remote work solutions is key. The "trio" model and emphasis on AI integration are central to how design operates within the company. Candidates should research GoTo's product portfolio to understand the scope of their design challenges.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level (3+ years of experience). It requires an individual capable of leading design initiatives, owning customer outcomes, and contributing to strategic product direction, rather than solely executing tasks. The expectation is for a designer who can operate with a degree of autonomy and influence. Reporting Structure: Designers typically report into a Design Lead or Manager, working within product-specific teams. The "trio" model suggests a flat, collaborative reporting structure within project teams, with clear lines of communication to Product Management and Engineering leads. Operations Impact: The Product Designer at GoTo has a direct and significant impact on the user experience of millions of customers globally. By shaping intuitive, accessible, and AI-powered interfaces, they contribute directly to customer satisfaction, adoption rates, and ultimately, GoTo's business success and market position in the remote work and collaboration space.

Growth Opportunities:

• Specialization: Develop deep expertise in specific areas of UX/Product Design, such as AI-driven design, accessibility, or complex SaaS workflows.
• Leadership: Progress into Senior or Lead Designer roles, mentoring junior designers, owning larger product areas, and influencing design strategy at a higher level.
• Cross-functional Mobility: Gain exposure to Product Management or UX Research, potentially leading to career shifts within the product development lifecycle.
• Skill Expansion: Continuously learn and apply new design tools, methodologies, and AI technologies through company-provided training and industry engagement.

📝 Enhancement Note: The role offers a clear path for growth within a large organization, allowing for both deepening expertise and expanding into leadership or related product disciplines. The emphasis on AI presents a unique opportunity for career development in a cutting-edge field.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from anywhere within Quebec, Canada. While there isn't a physical office requirement, GoTo fosters a connected and collaborative remote work culture. Office Location(s): While the role is remote, GoTo has a global presence, with offices in various locations. For this specific role, the primary requirement is to be based in Quebec, Canada, to align with language requirements and potential local team interactions.

Workspace Context:

• Remote Collaboration: Expect a highly digital and collaborative work environment, relying on video conferencing, instant messaging, and collaborative design tools.
• Technology Access: GoTo provides resources and stipends (monthly remote work stipend) to ensure employees have the necessary tools and a productive home office setup.
• Team Interaction: Regular virtual team meetings, design critiques, and informal check-ins will be part of the daily routine to foster connection and collaboration among remote team members.

Work Schedule: Standard full-time hours are expected, likely around 40 hours per week. The company promotes work-life balance with benefits like quarterly self-care days and "no meeting days," allowing for focused work and personal time. Flexibility in daily scheduling is generally expected for remote roles, provided core collaboration hours are met.

📝 Enhancement Note: The fully remote nature of this role, with a specific geographic requirement (Quebec), is a key aspect. Candidates should be comfortable with a highly digital collaboration environment and understand the importance of proactive communication and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your resume and portfolio for initial fit. Be prepared to articulate your experience and showcase relevant projects.
• Hiring Manager/Team Interview: This stage will focus on your design process, problem-solving skills, and experience with SaaS products and AI. Expect questions about your portfolio projects, how you handle collaboration, and your approach to user research.
• Design Challenge/Case Study Presentation: You may be asked to complete a design exercise or present a detailed case study from your portfolio. This is where you'll demonstrate your end-to-end design thinking, problem-solving abilities, and communication skills. Focus on the "why" behind your design decisions.
• Cross-functional Interviews: Interviews with Product Management and Engineering partners will assess your ability to collaborate, communicate technical constraints, and align on product goals.
• Final Interview: Potentially with a senior design leader or executive, focusing on cultural fit, strategic thinking, and overall alignment with GoTo's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills for this specific role (SaaS, AI integration, end-to-end design).
• Tell a Story: For each project, clearly outline the problem, your role, your process (research, ideation, iteration, final solution), the tools you used, and the impact/outcomes. Quantify results where possible.
• Highlight AI: If you have projects involving AI, emphasize your approach, the tools used, and the user benefits derived.
• Visual Clarity: Ensure your portfolio is visually appealing, easy to navigate, and clearly articulates your design thinking.
• Be Ready to Discuss: Prepare to walk through your portfolio in detail and answer in-depth questions about your decisions.

Challenge Preparation:

• Understand the Prompt: If given a design challenge, thoroughly analyze the problem statement, user needs, and business goals.
• Articulate Your Process: Focus on demonstrating a structured design process, even within a limited timeframe. Explain your assumptions and how you'd validate them.
• Focus on Impact: Connect your proposed solutions back to user needs and potential business outcomes.
• Presentation Skills: Practice presenting your work concisely and engagingly, anticipating potential questions.

📝 Enhancement Note: The portfolio review is paramount. Candidates should prepare a compelling narrative for each project, emphasizing their role, process, and the tangible impact of their design decisions. Highlighting AI experience is a key differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable for collaborative design), Sketch, Adobe Creative Suite (Illustrator, Photoshop).
• Wireframing & Flow Mapping: Tools like Miro, Mural, or Balsamiq might be used for early-stage ideation and collaboration.
• User Research & Testing: Tools for surveys, usability testing, and user interviews (e.g., UserTesting.com, Lookback, SurveyMonkey).

Analytics & Reporting:

• Product Analytics: Tools like Google Analytics, Mixpanel, Amplitude, or Pendo for understanding user behavior and product performance.
• Data Visualization/Dashboards: Tableau, Power BI, or internal dashboards for reporting on key metrics and user insights.

CRM & Automation:

• While not directly a UX designer tool, understanding how CRM systems (e.g., Salesforce) and marketing automation platforms integrate with the product can provide context for user flows and data management.

AI Integration:

• Familiarity with AI tools and platforms relevant to design, such as AI-powered design assistants, generative AI for content or asset creation, or tools that leverage AI for user personalization.

📝 Enhancement Note: While specific tools aren't listed, proficiency in industry-standard design and prototyping tools like Figma is almost certainly expected. Experience with user research platforms and product analytics tools will be beneficial for informing design decisions. The emphasis on AI suggests a need for designers to be adaptable and willing to explore new AI-driven design technologies.

👥 Team Culture & Values

Operations Values:

• Be Real: Encourages authenticity, transparency, and honest communication within the team and with stakeholders.
• Think Big: Fosters innovation, encourages ambitious ideas, and promotes a forward-thinking approach to problem-solving and design.
• Move Fast: Values agility, efficiency, and a proactive approach to execution, enabling quick iteration and delivery.
• Keep Growing: Promotes continuous learning, skill development, and a curious mindset towards new technologies and methodologies, especially AI.
• Customer Obsessed: Places a high priority on understanding and meeting customer needs, ensuring that all design decisions are user-centered and deliver tangible value.

Collaboration Style:

• Trio Model: Close, integrated collaboration between Product Design, Product Management, and Engineering, forming a core decision-making unit for product initiatives.
• Cross-functional Partnership: Open communication and collaboration with UX Research, Content Design, and other departments to ensure a unified and user-centric product strategy.
• Feedback-Oriented: A culture of constructive criticism and open feedback during design reviews and critiques to collectively improve design quality.
• Knowledge Sharing: Encouragement of sharing insights, best practices, and learnings across the design team and broader organization.

📝 Enhancement Note: GoTo's core values ("Be Real, Think Big, Move Fast, Keep Growing, Customer Obsessed") should be integrated into how candidates present themselves and their work. Understanding the "trio" model and the emphasis on customer obsession are key to fitting into the team's collaborative style.

⚡ Challenges & Growth Opportunities

Challenges:

• Integrating AI Seamlessly: Designing intuitive user experiences that effectively leverage AI without overwhelming or confusing users, ensuring accessibility and genuine value.
• Balancing Global Needs: Designing for a diverse, global user base with varying technical proficiencies, cultural contexts, and language requirements (especially navigating English/French requirements).
• Complex SaaS Ecosystem: Understanding and designing for a broad portfolio of interconnected SaaS products, ensuring consistency and a cohesive user journey across them.
• Remote Collaboration Dynamics: Maintaining strong team cohesion, effective communication, and high-quality design output within a fully remote environment.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to deepen expertise in designing with and for AI, staying at the forefront of this rapidly evolving field.
• Cross-Product Design: Gaining experience across GoTo's diverse product suite, broadening your understanding of different user segments and market needs.
• Leadership Development: Potential to move into Senior or Lead Designer roles, mentoring junior team members and influencing design strategy.
• Industry Engagement: Access to learning resources, conferences, and training programs to keep skills sharp and explore new design trends.

📝 Enhancement Note: Candidates should be prepared to discuss how they would approach the challenges of integrating AI and designing for a global, complex SaaS environment. The growth opportunities highlight a clear path for career advancement and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research and data to significantly influence a product design decision. What was the outcome?" (Focus on your process, data points, and quantifiable impact.)
• "How would you approach designing an AI-powered feature for [a GoTo product, e.g., remote support]? What are the key considerations for user trust and adoption?" (Demonstrate your understanding of AI ethics, user experience, and strategic thinking.)
• "Walk me through your process for creating a comprehensive user journey map or service blueprint for a complex feature. What stakeholders did you involve?" (Highlight your end-to-end design capabilities and collaboration skills.)

Company & Culture Questions:

• "How do GoTo's core values (Be Real, Think Big, Move Fast, Keep Growing, Customer Obsessed) resonate with your own professional approach?" (Connect your experiences to their values.)
• "What interests you most about GoTo's mission and its role in the remote work/collaboration space?" (Show your research and genuine interest.)
• "How do you approach collaboration within a remote 'trio' (design, product, engineering) team?" (Emphasize communication, proactive engagement, and alignment strategies.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly define the problem, your specific role and contributions, your design process (ideation, research, iteration, solution), and the measurable impact or outcome.
• Highlight AI Integration: If applicable, dedicate time to explaining how you incorporated AI, the tools used, and the user benefits.
• Focus on Decisions: Be prepared to defend your design choices, explaining the rationale behind them and how they addressed user needs and business goals.
• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion time).
• Be Concise and Engaging: Practice your presentation to ensure it's clear, impactful, and within the allotted time.

📝 Enhancement Note: Prepare specific examples that showcase your end-to-end design process, your ability to work with data and AI, and your collaborative skills. Align your answers with GoTo's stated values and mission.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Workday link, ensuring your resume and portfolio are up-to-date and tailored to the role.
• Portfolio Customization: Curate your portfolio to prominently feature 3-5 of your strongest SaaS and/or AI-focused design projects. Clearly articulate your specific contributions, design process, and the measurable impact of your work.
• Resume Optimization: Highlight keywords from the job description, such as "UX Design," "Product Design," "SaaS," "AI," "Wireframing," "User Research," and "Collaboration." Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, problem-solving approach, and how you integrate user feedback and AI. Prepare to discuss your portfolio in detail and answer strategy-based questions.
• Company Research: Familiarize yourself with GoTo's product suite, its mission, and its core values. Understand their position in the market and how AI is being integrated into their offerings.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.