Freelance VP Experience Strategy (UX)

📍 Job Overview

Job Title: Freelance VP Experience Strategy (UX)

Company: Omnicom Health

Location: Remote

Job Type: Contract

Category: Customer Experience Strategy / UX Design

Date Posted: June 18, 2026

Experience Level: 7+ Years (VP Level)

Remote Status: Remote Solely

🚀 Role Summary

• Lead human-centered healthcare experience strategy and execution across diverse digital platforms and customer ecosystems.

• Drive the end-to-end UX process, from initial research and insight generation to detailed wireframing, prototyping, and quality assurance.

• Ensure all digital experiences are useful, usable, accessible, measurable, and compliant with healthcare industry regulations.

• Collaborate extensively with cross-functional teams (strategy, creative, medical, regulatory, technology) and client stakeholders to achieve strategic objectives and deliver impactful solutions.

📝 Enhancement Note: This role is a senior, hands-on freelance position, requiring a blend of strategic thinking and meticulous execution in the highly regulated healthcare sector. The emphasis on "hustle and heart, creative bravery, and radical humanity" suggests a dynamic, mission-driven agency culture that values impactful outcomes over rigid adherence to traditional processes.

📈 Primary Responsibilities

• Define and champion customer experience vision, UX principles, and strategic frameworks for healthcare brands, balancing user needs, business goals, medical accuracy, and regulatory compliance.

• Plan, conduct, and synthesize qualitative and quantitative user research and usability testing to inform strategic recommendations and client-ready reports.

• Guide customer journey mapping, ecosystem planning, information architecture, and experience architecture for omnichannel customer touchpoints.

• Develop comprehensive UX deliverables, including sitemaps, user flows, personas, wireframes, interaction models, prototypes, and functional annotations.

• Translate research findings and stakeholder input into actionable, development-ready UX specifications and QA criteria.

• Champion accessibility, inclusive design, and equitable experiences across all digital touchpoints.

• Provide creative and design system guidance to ensure wireframes and interaction models are translated into polished, user-friendly interfaces.

• Collaborate with development teams (in-house, third-party, client-side) to clarify requirements, maintain UX fidelity, and conduct thorough staging quality control.

• Offer strategic guidance on information architecture, SEO/GEO best practices, and content hierarchy to enhance discoverability and user engagement.

• Lead workshops, working sessions, and executive presentations to foster alignment and drive action among diverse stakeholders.

• Mentor UX/CX talent, establish best practices, and identify opportunities for agency growth and client relationship expansion.

• Autonomously manage UX workstreams for multiple clients simultaneously, balancing strategic rigor with project timelines and production realities.

📝 Enhancement Note: The sheer number of responsibilities (13 bullet points) and the explicit mention of managing "up to nine active or intermittently active clients" indicate a highly demanding, fast-paced environment that requires exceptional organizational skills, prioritization, and the ability to context-switch rapidly between different client needs and project stages.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Psychology, Computer Science, or a related field is typically expected for a VP-level UX role.

Experience: Minimum of 7+ years of progressive experience in UX strategy, CX strategy, experience design, service design, or a related digital experience leadership role. Significant experience operating at a VP level is crucial.

Required Skills:

• Advanced-level UX strategy and CX strategy development.

• Deep understanding of user-centered design principles, information architecture, interaction design, and accessibility standards (WCAG).

• Proven experience in conducting and synthesizing qualitative and quantitative user research, including usability testing.

• Proficiency in developing key UX deliverables: customer journey maps, ecosystem plans, sitemaps, user flows, personas, wireframes, and prototypes.

• Strong command of functional documentation, including annotations, requirements, URL matrices, and responsive specifications.

• Advanced proficiency with Figma for design, prototyping, component libraries, and annotation.

• Experience in the healthcare, pharmaceutical, or life sciences industry, with an understanding of HCP, patient, and caregiver audiences.

• Familiarity with healthcare regulatory environments (MLR, ISI/safety considerations).

• Experience collaborating with creative and development teams, including staging QC.

• Strong presentation, facilitation, communication, and storytelling skills.

• Ability to influence senior stakeholders and facilitate alignment among diverse teams.

• Self-direction, strong organizational skills, and the ability to manage multiple complex workstreams. Preferred Skills:

• Experience with AI-powered tools, emerging technologies, and evolving digital engagement models.

• Familiarity with modern design systems and intelligent design principles.

• Knowledge of SEO/GEO best practices and their application in information architecture.

• Experience with CRM/RTE platforms and email/banner design strategies.

• Service design expertise.

• Experience in building and developing UX/CX talent.

📝 Enhancement Note: The job description heavily emphasizes hands-on execution alongside strategy. The requirement for "advanced proficiency with Figma" and the detailed list of UX deliverables expected (from sitemaps to functional annotations) highlight the need for a candidate who is not just a strategist but also a practitioner capable of producing high-quality work. The "7+ years of experience and the maturity to operate at VP level" reinforces this expectation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a strong track record in customer-centered strategy and digital experience transformation within the healthcare sector.

• Demonstrations of UX deliverables such as journey maps, ecosystem plans, sitemaps, wireframes, and interactive prototypes.

• Case studies highlighting measurable business or experience impact resulting from your strategic UX initiatives.

• Examples of functional documentation, including annotations and specifications, that facilitated clear development handoffs.

• Evidence of user research and usability testing methodologies applied, with clear synthesis of findings and resulting recommendations. Process Documentation:

• Showcase your process for translating research, analytics, and strategic inputs into practical experience direction and actionable UX deliverables.

• Provide examples of how you have guided customer journey mapping, information architecture, and experience architecture across digital and connected touchpoints.

• Demonstrate your approach to developing functional annotations, functional requirements, and development-ready UX specifications.

• Illustrate your methods for quality control of staging or in-development experiences, identifying and resolving UX, functional, and accessibility issues.

📝 Enhancement Note: Given the "VP" title and the extensive list of deliverables, the portfolio is paramount. It needs to not only showcase the final output but also the strategic thinking and process behind it, particularly how insights were operationalized into tangible designs and specifications. The emphasis on healthcare means demonstrating an understanding of regulated environments is critical.

💵 Compensation & Benefits

Salary Range: $100/hr - $120/hr USD.

This hourly range is provided for freelance work in the United States. The final rate will be determined based on the candidate's relevant experience, specific healthcare/pharma expertise, the scope of responsibility, engagement structure, availability, and overall business needs.

Benefits:

As a freelance/contract role, traditional employee benefits such as health insurance, paid time off, and retirement plans are typically not included. Specific benefits would depend on the engagement terms and the candidate's own arrangements.

Working Hours:

The role implies a standard full-time commitment, approximately 40 hours per week, given the scope of responsibilities (managing multiple clients, extensive deliverables, and cross-functional collaboration). However, as a freelance position, there may be flexibility in scheduling, provided deadlines and client needs are met.

📝 Enhancement Note: The salary range is competitive for a senior freelance UX strategist in the US, reflecting the VP-level experience and specialized healthcare industry knowledge required. The absence of standard benefits is typical for contract roles, and candidates should factor this into their overall compensation expectations. The "Flexibility" value mentioned in the company description may translate to some degree of autonomy in managing one's work schedule, within the bounds of client and project demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare advertising and communications. Omnicom Health is part of Omnicom Group, a global leader in marketing, advertising, and communications services. Wildtype, as described, is a healthcare agency that "pushes health and humanity forward with hustle and heart, creative bravery, and radical humanity."

Company Size: Omnicom Health is part of Omnicom Group, a large, publicly traded corporation (NYSE: OMC) with tens of thousands of employees globally. Wildtype itself appears to be a specialized agency within this larger entity, likely a dynamic and agile team focused on innovation. The description implies a collaborative environment where "everyone is a strategist" and "everyone is a creative."

Founded: Omnicom Group was founded in 1986. The specific founding date of Wildtype is not provided, but it's presented as a modern, forward-thinking agency.

Team Structure:

• The role reports into the SVP, Human Insights & AI Solutions, indicating a focus on data-driven strategy and emerging technologies.

• The UX team likely comprises specialists in various areas of experience design, research, and strategy, working within a larger agency structure that includes creative, medical, regulatory, analytics, account, and technology departments.

• Collaboration is highlighted as a core value: "We collaborate without ego, solve problems shoulder-to-shoulder, and speak with kindness and candor." Cross-functional collaboration is essential for this role. Methodology:

• Emphasis on human-centered design, balancing user needs with business goals and regulatory requirements.

• Data-driven decision-making, leveraging research, analytics, and customer insights to inform strategy and design.

• Agile and flexible approaches to working, supporting "flexible ways of working that help people do their best work."

• Innovation is encouraged, with a focus on emerging technologies, AI-enabled workflows, and modern engagement models.

Company Website: https://www.omnicomhealthgroup.com/

📝 Enhancement Note: The company culture values a blend of innovation and pragmatism, emphasizing creative bravery, radical humanity, and a strong focus on outcomes. The "wild enough to answer the call to make a difference" tagline suggests an entrepreneurial spirit within a large corporate structure. The emphasis on "no ego" and "shoulder-to-shoulder" problem-solving is key to understanding how teams operate and collaborate.

📈 Career & Growth Analysis

Operations Career Level: This is a senior, VP-level freelance position. It represents a leadership role within the UX/CX discipline, requiring significant autonomy, strategic foresight, and the ability to influence both internal teams and external clients. It's a highly specialized role focused on driving tangible outcomes in a regulated industry.

Reporting Structure: The Freelance VP Experience Strategy (UX) reports to the SVP, Human Insights & AI Solutions. This indicates a direct line to senior leadership focused on strategy, data, and innovation within the agency.

Operations Impact: The role has a direct impact on the success of client brands by shaping user experiences that drive engagement, improve patient/HCP outcomes, and achieve business objectives. By ensuring digital experiences are effective, usable, and compliant, this role contributes significantly to client satisfaction, brand reputation, and revenue generation for both the agency and its clients. The ability to "move brands forward through creative bravery, radical humanity, and work designed to make a real difference" underscores this impact.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like AI-driven UX, advanced accessibility, or complex healthcare journey design.

• Client Portfolio Expansion: Gain experience managing UX strategy for a broader range of high-profile healthcare clients and diverse product portfolios.

• Leadership Development: Potentially transition to a full-time leadership role within Omnicom Health or contribute to shaping agency-wide UX/CX best practices and methodologies.

• Innovation Contribution: Play a key role in developing and implementing new AI-enabled workflows and innovative digital engagement models within the agency.

• Mentorship: Opportunity to mentor junior and senior talent, contributing to the growth of the UX practice within the organization.

📝 Enhancement Note: While this is a freelance role, the description mentions "Practice, talent, and business growth" as a responsibility, suggesting that contributions to the agency's overall UX capabilities and business development are valued. This could lead to future opportunities, either within Omnicom Health or through expanded freelance engagements. The emphasis on "innovation and change leadership" as a competency also points to opportunities for shaping the future of UX within the agency.

🌐 Work Environment

Office Type: Primarily remote. The job is explicitly listed as "Remote." The company values "Flexibility" and supports "flexible ways of working."

Office Location(s): While the role is remote, Omnicom Health has offices globally, including in the United States. The "Remote Solely" designation suggests that candidates are not required to be near a specific office. The salary range is specified for the United States.

Workspace Context:

• Remote Collaboration: Expect to work extensively via digital collaboration tools (e.g., Slack, Teams, Zoom, Figma, Miro).

• Agile and Dynamic: The agency culture is described as dynamic, valuing hustle, heart, and creative bravery. This suggests a fast-paced environment that requires adaptability.

• Tools and Technology: Access to industry-standard UX design and research tools (Figma, potentially others for research and prototyping) is assumed. The role also touches upon AI-enabled workflows, suggesting exposure to cutting-edge technological applications.

• Cross-functional Interaction: Frequent interaction with diverse teams (strategy, creative, medical, regulatory, account, tech) is integral to the role, fostering a collaborative yet results-oriented atmosphere.

Work Schedule: While remote, the expectation is likely a standard full-time commitment (approx. 40 hours/week) to manage multiple client workstreams effectively. Flexibility in daily scheduling may be possible, but responsiveness to client and team needs is paramount.

📝 Enhancement Note: The remote nature combined with the agency's "flexibility" value suggests a work environment that offers autonomy. However, the "VP" level and the demands of managing multiple clients and cross-functional teams will require strong self-discipline, proactive communication, and a commitment to meeting deadlines and client expectations.

📄 Application & Portfolio Review Process

Interview Process: (Inferred based on VP-level UX roles in agencies)

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on your experience, portfolio, and fit with the agency's values.

• Portfolio Review & Presentation: You will likely present your portfolio to a panel, which may include senior UX leads, S VPs, and potentially client leads. This will involve walking through case studies, discussing your strategic approach, and demonstrating your hands-on skills.

• Skills-Based Interviews: Expect in-depth discussions about your UX strategy methodology, research techniques, design process, problem-solving skills, and experience with specific tools like Figma.

• Cross-functional Collaboration Scenarios: Questions will likely assess your ability to work with diverse teams (creative, medical, regulatory, tech) and manage client relationships.

• Scenario/Case Study: You might be given a hypothetical problem to solve or a brief to outline a UX strategy for, assessing your strategic thinking and practical application.

• Cultural Fit Interview: Discussions focused on how you embody the agency's values (inclusivity, flexibility, radical humanity, creative bravery, hustle, and heart).

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong case studies that best represent your experience in healthcare UX, demonstrating both strategic thinking and hands-on execution.

• Tell a Story: For each case study, clearly articulate the problem, your role and approach, the process you followed, the challenges you overcame, and the measurable impact/outcomes. Use visuals effectively.

• Highlight Healthcare Nuances: Specifically showcase your understanding of regulated environments, HCP/patient needs, and compliance considerations.

• Demonstrate Figma Proficiency: Be ready to deep-dive into your Figma workflows, component usage, prototyping capabilities, and annotation techniques.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your initiatives (e.g., increased engagement, improved conversion rates, reduced user errors, positive feedback).

• Showcase Collaboration: Explain how you partnered with other disciplines and stakeholders.

Challenge Preparation:

• UX Strategy Framework: Be prepared to discuss your preferred frameworks for developing UX strategies in complex, regulated industries.

• Problem-Solving Scenarios: Practice articulating your thought process for tackling common UX challenges in digital health, such as improving user adoption, simplifying complex information, or enhancing user journeys.

• Client Communication: Prepare examples of how you communicate complex UX concepts to non-UX stakeholders and how you manage client expectations and feedback.

• Emerging Tech: Be ready to discuss how you incorporate emerging technologies (like AI) into your UX strategy and design process.

📝 Enhancement Note: The "VP Experience Strategy (UX)" title, coupled with the "hands-on UX role for someone who can move fluidly from insight to execution," means your portfolio must be exceptionally strong, showcasing both high-level strategic thinking and detailed, actionable UX deliverables. The emphasis on healthcare also means demonstrating experience with regulatory review processes (MLR, ISI) is a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly required with "Advanced proficiency." This includes expertise in components, variants, auto-layout, library systems, templates, annotations, responsive frames, and prototypes.

• Prototyping Tools: While Figma is primary, experience with other prototyping tools might be beneficial.

• Wireframing Tools: Figma is the primary tool, but familiarity with others could be useful.

Analytics & Reporting:

• User Research Platforms: Experience with tools for conducting and synthesizing qualitative and quantitative research (e.g., UserTesting.com, Lookback, Hotjar, Qualtrics, SurveyMonkey).

• Analytics Platforms: Familiarity with web analytics (e.g., Google Analytics) and potentially CRM analytics for understanding user behavior and measuring impact.

• Reporting Tools: Ability to create clear, client-ready reports summarizing research findings, strategic recommendations, and user insights.

CRM & Automation:

• CRM/RTE: Experience designing for CRM/RTE (Real-Time Engagement) emails, banners, and overlays.

• Workflow Automation: Familiarity with AI-enabled workflows and intelligent design systems is preferred, indicating an interest in modern efficiency tools.

• Collaboration Tools: Proficiency in platforms like Slack, Microsoft Teams, Jira, Confluence, and Miro for team communication and collaboration.

📝 Enhancement Note: Figma is the cornerstone of the technical requirements. Ensure your portfolio and resume highlight specific Figma skills and projects. The mention of AI-enabled workflows and intelligent design systems suggests a forward-looking approach; be prepared to discuss how you integrate these into your practice.

👥 Team Culture & Values

Operations Values:

• Inclusivity: Collaboration without ego, problem-solving shoulder-to-shoulder, speaking with kindness and candor. Commitment to building diverse teams.

• Flexibility: Accountability, dependability, calmness under pressure, supporting flexible work arrangements.

• Creative Bravery & Radical Humanity: Challenging comfortable norms, confronting complacency, and creating work that makes a real difference.

• Hustle & Heart: Driving progress with passion and dedication.

• Outcome-Oriented: Prioritizing measurable outcomes over rigid adherence to rules.

Collaboration Style:

• Cross-functional Integration: Seamless partnership with strategy, research, medical, creative, regulatory, analytics, technology, account, and project management teams.

• Egalitarian Approach: "Everyone is a strategist. Everyone is a creative." This points to a culture where ideas and contributions are valued from all levels and disciplines.

• Direct and Kind Communication: Emphasis on speaking with "kindness and candor."

• Shared Problem-Solving: Working "shoulder-to-shoulder" to tackle challenges.

📝 Enhancement Note: The company culture appears to be a unique blend of a large corporate structure (Omnicom Health) with the agility and purpose-driven ethos of a specialized agency (Wildtype). The emphasis on radical humanity, inclusivity, and creative bravery suggests an environment that fosters innovation and values diverse perspectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Clients: Balancing strategic rigor with timelines, review cycles, and production realities for up to nine active clients requires exceptional prioritization and time management.

• Navigating Regulated Environments: Ensuring UX designs meet stringent medical, legal, and regulatory (MLR) requirements in the healthcare sector while remaining user-centric.

• Integrating Emerging Technologies: Staying abreast of and effectively integrating AI-powered tools, agentic orchestration, and new digital engagement models into UX strategies.

• Bridging Strategy and Execution: Translating high-level strategy into detailed, actionable UX deliverables that development teams can effectively build.

• Stakeholder Alignment: Facilitating agreement and driving action among diverse client and internal teams with varying priorities and perspectives.

Learning & Development Opportunities:

• AI & Emerging Tech: Opportunity to lead and learn about the application of AI and advanced technologies in UX, particularly within healthcare.

• Mentorship and Leadership: Gain experience mentoring junior UX talent and contributing to the development of agency best practices and frameworks.

• Client Relationship Growth: Deepen expertise in client management and strategic consulting within the healthcare industry.

• Practice Development: Contribute to shaping the agency's thinking and capabilities in customer experience, healthcare innovation, and digital engagement.

• Exposure to Diverse Projects: Work on a wide range of digital products and ecosystems for various healthcare stakeholders.

📝 Enhancement Note: This role presents significant challenges related to scope, complexity, and the regulated nature of the industry. However, these challenges are directly tied to substantial growth opportunities in cutting-edge areas like AI-driven UX and leadership within a dynamic agency environment.

💡 Interview Preparation

Strategy Questions:

• How would you approach developing a UX strategy for a new digital health platform targeting both Healthcare Professionals (HCPs) and patients, considering regulatory constraints?

• Describe your process for translating user research insights into actionable wireframes and functional specifications for a complex healthcare application.

• How do you ensure accessibility and inclusive design principles are integrated across all digital touchpoints within a regulated industry like healthcare? Company & Culture Questions:

• How do you embody "radical humanity" and "creative bravery" in your work and collaborations?

• Describe a time you had to collaborate "shoulder-to-shoulder" with a creative or technical team to solve a complex problem.

• How do you maintain flexibility and deliver results in a fast-paced agency environment, especially when managing multiple client projects? Portfolio Presentation Strategy:

• Structure: For each case study, clearly outline the business problem, your specific role and contributions, the user research and strategic process, key UX deliverables, design decisions, and the measurable impact.

• Emphasis: Highlight your healthcare industry experience, Figma proficiency, and ability to translate complex requirements into user-friendly designs. Showcase your understanding of regulatory review processes (MLR, ISI).

• Engagement: Be prepared to discuss your design rationale in detail, answer probing questions about your process, and demonstrate how you collaborate with other disciplines.

📝 Enhancement Note: Your interview preparation should focus on demonstrating a deep understanding of both UX strategy and practical execution, with a specific emphasis on healthcare industry nuances. Be ready to articulate how you balance creative innovation with regulatory compliance and business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Greenhouse.

• Customize Your Resume: Tailor your resume to highlight your 7+ years of UX/CX strategy experience, specifically mentioning your work in the healthcare/pharmaceutical industry and your proficiency with Figma. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant healthcare UX case studies, and clearly articulates your strategic process and hands-on deliverables. Be ready to present it confidently.

• Research Omnicom Health & Wildtype: Understand their mission, values (inclusivity, flexibility, creative bravery), and recent work to demonstrate genuine interest and cultural alignment.

• Practice Your Pitch: Rehearse how you will present your portfolio and answer common UX strategy and behavioral interview questions, focusing on demonstrating both strategic thinking and execution capabilities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.