Designer d'expérience utilisateur / Product Designer

📍 Job Overview

Job Title: Designer d'expérience utilisateur / Product Designer

Company: GoTo

Location: Quebec, Canada

Job Type: Full time

Category: Product Design / UX Design

Date Posted: 2026-08-14

Experience Level: Mid-Level (3+ years)

Remote Status: Remote OK (within Quebec)

🚀 Role Summary

• Design and deliver exceptional user experiences for SaaS products, leveraging cutting-edge AI technologies to solve complex customer challenges.

• Collaborate closely with cross-functional teams, including engineering and product management, to translate user needs and business objectives into intuitive and effective product designs.

• Drive end-to-end design processes, from initial concept and wireframing to high-fidelity mockups and polished visual designs, ensuring a holistic user journey.

• Utilize user research, data analysis, and AI tools to inform design decisions, iterate on solutions, and champion user-centered design principles throughout the product lifecycle.

• Contribute to strategic product direction by advocating for user needs and identifying opportunities for product experience enhancement.

📝 Enhancement Note: The role is a long-term contract position, requiring a strong understanding of SaaS product design principles and a proactive approach to innovation using AI. The emphasis on AI tools and an "AI-curious mindset" suggests a forward-thinking design environment.

📈 Primary Responsibilities

• Collaborate with Product & Engineering Trios: Work hand-in-hand with product managers and engineering leads to define and execute design strategies that align with user needs and business goals.

• End-to-End Experience Design: Create comprehensive design deliverables, including low-fidelity wireframes, high-fidelity design assets, user journey maps, and detailed service blueprints to visualize and optimize user flows.

• Customer Outcome Ownership: Take ownership of customer outcomes by developing and maintaining a holistic, integrated vision for the user experience across the GoTo product portfolio.

• Facilitate Design Reviews & Workshops: Lead and participate in design reviews, critiques, and collaborative workshops to gather feedback, build consensus, and ensure seamless alignment among diverse stakeholders.

• Data-Informed Design Decisions: Leverage user feedback, quantitative data, and AI insights to rigorously inform design decisions, working in partnership with product management to shape strategic product direction.

• Concept & Solution Development: Develop innovative design concepts and solutions that are deeply rooted in user needs, the overarching product vision, and current technological capabilities, with a focus on leveraging AI.

• AI Tool Integration & Experimentation: Actively utilize and experiment with cutting-edge AI tools, fostering an AI-curious mindset to explore novel design approaches and develop innovative, user outcome-focused solutions.

📝 Enhancement Note: The responsibilities emphasize a collaborative "trio" model (Product, Engineering, Design) which is common in agile SaaS environments. The focus on "customer outcomes" and "holistic vision" points to a strategic design role. The explicit mention of AI tools indicates a need for candidates comfortable with emerging technologies in design.

🎓 Skills & Qualifications

Education: [Specific educational requirements not detailed in the provided text. Candidates with degrees in Design, Human-Computer Interaction, or related fields are typically preferred, though experience is often weighted more heavily.]

Experience: Minimum of 3 years of relevant industry experience in senior roles leading product design for SaaS products.

Required Skills:

• SaaS Product Design Leadership: Proven experience in senior roles guiding the design of Software-as-a-Service products.

• End-to-End Design Deliverables: Demonstrated ability to create comprehensive design artifacts, including initial design visions, concepts, detailed workflows, wireframes, and polished visual designs.

• Portfolio of Shipped Products: A robust portfolio showcasing both web and mobile projects, with clear examples of delivered products and specific contributions to design directions and decisions.

• User Research Integration: Experience in effectively incorporating user research findings into design concepts and collaborating closely with UX research and content design teams.

• Problem-Solving & Opportunity Identification: A strong passion for tackling complex user problems and proactively identifying opportunities to enhance the overall product experience.

• AI Tool Proficiency: Experience or a strong willingness to experiment with AI tools to enhance design processes and outcomes.

Preferred Skills:

• Vertical Market Experience: Experience in specific industries such as Healthcare, Automotive, Education, or Insurance.

• Cross-functional Collaboration: Proven ability to collaborate effectively with engineering, product management, and other stakeholders.

• Agile Methodologies: Familiarity with agile development processes and working within iterative design cycles.

• Prototyping Tools: Proficiency in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).

📝 Enhancement Note: The requirement for a portfolio showing "specific contributions in the design directions and decisions" is crucial. Candidates should be prepared to articulate their role and impact on specific projects, not just present beautiful visuals. The preference for vertical market experience suggests that domain knowledge could be a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web and Mobile Projects: Showcase a diverse range of projects, including both web and mobile applications, demonstrating versatility across platforms.

• Shipped Product Examples: Highlight products that have been successfully launched, providing concrete evidence of design execution and impact.

• Specific Contribution Articulation: Clearly detail your personal contributions, design decisions, and the rationale behind them for each featured project.

• End-to-End Design Process: Present work that illustrates the full design lifecycle, from initial concept and user research to final visual design and user flows.

• Visual Design & Workflow Clarity: Include examples of polished visual designs alongside clear workflow diagrams and journey maps that demonstrate user interaction logic.

Process Documentation:

• User Research Integration: Demonstrate how you've translated user research findings into actionable design improvements and new feature concepts.

• Cross-Functional Collaboration Evidence: Provide examples of how you've collaborated with engineering and product management to drive design decisions and implementation.

• AI Tool Application: Showcase any instances where AI tools have been used to enhance the design process or generate innovative solutions.

• Strategic Influence: Illustrate how your design work has influenced product strategy and contributed to achieving specific customer outcomes.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should focus on demonstrating not just aesthetic skill but also strategic thinking, problem-solving capabilities, and the ability to articulate their impact on product success and user experience, particularly in a SaaS context.

💵 Compensation & Benefits

Salary Range: As this is a contract role and specific salary details are not provided, compensation will be negotiated based on experience, qualifications, and the prevailing market rates for contract UX/Product Designers in Quebec, Canada. Given the 3+ years of experience requirement and the SaaS industry context, a competitive hourly or daily rate is expected.

Benefits:

• Comprehensive Health & Wellness: Includes health benefits, life and disability insurance, fertility and family-building support, gym reimbursement programs, and access to telemedicine services.

• Work-Life Balance Support: Generous paid time off, paid holidays, volunteer time off, quarterly self-care days, and designated "no meeting days."

• Professional Development: Tuition and reading reimbursement programs for continuous learning, and access to wellness coaching.

• Employee Engagement & Support: Employee Resource Groups (ERGs), "GoTo Gives" program, charitable matching, and a confidential Employee Assistance Program (EAP).

• Financial Planning: Registered Retirement Savings Plan (RRSP) and a GoTo performance bonus program.

• Remote Work Support: A monthly remote work stipend to cover home office expenses.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with flexibility offered through remote work and dedicated "no meeting days" to support focused work and well-being.

📝 Enhancement Note: The extensive list of benefits is typical for a full-time employee role. For a contract position, it's important to clarify which of these benefits, if any, will be extended to the contractor. The remote work stipend is a direct benefit for this role. Salary estimates would typically range from CAD $50-80+ per hour for a mid-level UX/Product Designer in Canada, depending on specific skills and experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software (SaaS)

Company Size: GoTo is a significant player in the tech industry, likely employing thousands of individuals globally. This size suggests a structured environment with established processes but also opportunities for impact.

Founded: GoTo has a long history in the software industry, evolving through various acquisitions and product developments, indicating stability and a deep understanding of its market.

Team Structure:

• Product Design Team: Operates within a product-centric organization, likely structured around product lines or key initiatives.

• Cross-Functional Collaboration: Strong emphasis on collaboration with Product Management and Engineering ("trios") is a core aspect of their operational model.

• Reporting: Designers typically report to a Design Lead or Manager, who then may report up through a VP of Product or Design.

Methodology:

• User-Centered Design: A fundamental approach, emphasizing user needs, research, and feedback.

• Agile Development: Likely employs agile methodologies, requiring iterative design processes and close collaboration with development teams.

• AI Integration: Actively exploring and integrating AI into both product features and design processes, signaling a forward-looking and innovative culture.

Company Website: https://www.goto.com/

📝 Enhancement Note: GoTo's focus on AI and user-centered design within a SaaS framework suggests an environment where designers are expected to be both technically adept and strategically aligned with business objectives. The company's established presence implies a level of maturity in its operations and product development lifecycle.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Product Designer. It requires a solid foundation of at least 3 years of experience and the ability to lead design efforts, collaborate with senior stakeholders, and contribute to strategic product direction. The emphasis on "leading design" suggests a step beyond junior roles.

Reporting Structure: The designer will work within a "trio" model, collaborating closely with Product Management and Engineering partners. They will likely report to a Design Manager or Lead, who oversees a portfolio of design work and team development.

Operations Impact: The designer's impact is directly tied to improving user experience, driving customer adoption and retention, and ultimately contributing to the commercial success of GoTo's SaaS products. By developing intuitive and effective designs, they influence user satisfaction, product efficiency, and the company's competitive edge.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific product areas or vertical markets (Healthcare, Automotive, etc.).

• AI Design Expertise: Opportunity to become a leader in designing with and for AI, a rapidly growing field.

• Leadership Development: With proven success, opportunities to take on more senior design roles, mentor junior designers, or lead design initiatives.

• Cross-Functional Skill Enhancement: Continued development in collaborating with product and engineering, understanding technical constraints, and influencing product strategy.

📝 Enhancement Note: While this is a contract role, GoTo's culture and the nature of the work offer significant opportunities for skill development and professional growth, particularly in areas like AI-driven design and complex SaaS product development.

🌐 Work Environment

Office Type: The role is designated as "anywhere in Quebec" and is a remote position. This indicates a distributed workforce model where physical office presence is not required for this role.

Office Location(s): While the role is remote within Quebec, GoTo may have physical offices in Quebec or other locations for other employees, but this specific position does not require office attendance.

Workspace Context:

• Remote Collaboration: The work environment is primarily digital, relying on collaboration tools, video conferencing, and digital design platforms.

• Home Office Support: A monthly remote work stipend is provided to ensure a functional and ergonomic home office setup.

• Team Interaction: While remote, opportunities for interaction will occur through scheduled meetings, virtual workshops, and informal digital communication channels, fostering a sense of team connection.

Work Schedule: The role is full-time, with flexibility inherent in a remote setup. However, collaboration with global teams and product release cycles may require adherence to certain core working hours or availability for critical meetings. The mention of "no meeting days" suggests a structured approach to managing time for deep work.

📝 Enhancement Note: The remote nature of the role within Quebec is a key feature. Candidates should be comfortable with remote collaboration tools and asynchronous communication, while also being mindful of potential time zone differences if collaborating with teams outside of Quebec.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience alignment.

• Portfolio Presentation & Discussion: A dedicated session where you'll present your portfolio, discuss specific projects, your contributions, and design rationale. Expect questions about your process, problem-solving approach, and collaboration style.

• Cross-Functional Interviews: Interviews with Product Management and Engineering partners to evaluate collaboration skills, communication, and understanding of the product development lifecycle.

• Hiring Manager/Team Lead Interview: A final discussion to assess cultural fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best showcase your skills in SaaS product design, AI tool usage, and end-to-end experience creation.

• Tell a Story: For each project, clearly articulate the problem you were solving, your design process, the constraints you worked within, your specific contributions, the solutions you developed, and the impact of your work (quantifiable if possible).

• Highlight AI & User Research: Emphasize how you've incorporated user research and leveraged AI tools in your design process and outcomes.

• Demonstrate Collaboration: Be ready to discuss how you've worked with product managers, engineers, and other stakeholders.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a website or a PDF.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design exercise or case study, which might involve evaluating an existing product, proposing improvements, or designing a new feature based on a given brief. Focus on demonstrating your process, problem-solving, and ability to articulate your rationale.

• AI Integration Scenarios: Think about how AI could be applied to enhance user experiences in SaaS products similar to GoTo's offerings.

• Stakeholder Communication: Practice articulating design decisions clearly and persuasively, considering the perspectives of different stakeholders.

📝 Enhancement Note: The portfolio review is a critical component. Candidates should focus on demonstrating a clear, user-centric design process and the ability to articulate their impact with data and specific examples, especially concerning AI integration.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, or similar platforms for creating wireframes, mockups, and interactive prototypes.

• AI Tools: Experience or a strong aptitude for utilizing AI-powered design tools and platforms to enhance creativity, efficiency, and problem-solving. Specific tools may vary, but a curious mindset towards AI applications in design is key.

• Collaboration Platforms: Familiarity with tools like Slack, Microsoft Teams, or similar for communication and project coordination.

Analytics & Reporting:

• User Analytics Tools: Understanding of how to interpret data from tools like Google Analytics, Mixpanel, Pendo, or Amplitude to inform design decisions and measure user behavior.

• Data Visualization: Ability to understand and interpret data presented in dashboards or reports to gain insights into user engagement and product performance.

CRM & Automation:

• CRM Familiarity: While not a primary tool for UX designers, an understanding of how CRM systems (e.g., Salesforce, HubSpot) store customer data and influence user journeys can be beneficial.

• Project Management Tools: Experience with tools like Jira, Asana, or Trello for tracking design tasks and project progress within an agile framework.

📝 Enhancement Note: The explicit mention of "AI tools" is a significant differentiator. Candidates should be prepared to discuss their experience or interest in AI-driven design processes and tools. While specific tools aren't listed, proficiency in common design software is expected.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A deep commitment to understanding and serving customer needs, making them the central focus of all design decisions.

• Innovation & AI Curiosity: An eagerness to explore new technologies, particularly AI, and apply them creatively to solve problems and enhance user experiences.

• Collaboration & Transparency: A strong belief in teamwork, open communication, and working closely with cross-functional partners to achieve shared goals.

• Agility & Speed: A drive to move quickly, iterate effectively, and deliver value efficiently within an agile product development environment.

• Continuous Growth: A commitment to ongoing learning, skill development, and embracing new challenges to foster personal and professional advancement.

Collaboration Style:

• Integrated Trios: Working closely and synchronously with Product Management and Engineering to ensure alignment and shared ownership of product outcomes.

• Open Feedback Culture: Encouraging constructive feedback during design reviews and critiques to refine designs and foster collective improvement.

• Cross-Functional Empathy: Understanding and respecting the perspectives and needs of different departments to build stronger, more cohesive solutions.

• Knowledge Sharing: A willingness to share insights, best practices, and learnings across the design team and with other departments.

📝 Enhancement Note: GoTo's stated values (Be Real, Think Big, Move Fast, Keep Growing, Customer Obsessed) are directly relevant to the team culture. Candidates should demonstrate how their work style and approach align with these principles, particularly the emphasis on customer focus, innovation, and rapid execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing with AI: Navigating the evolving landscape of AI in design, understanding its capabilities and limitations, and integrating it effectively into user-centric experiences.

• Complex SaaS Ecosystem: Designing for a broad portfolio of interconnected SaaS products, requiring a holistic understanding of user journeys and technical dependencies.

• Balancing User Needs & Business Goals: Effectively mediating between user desires, technical feasibility, and strategic business objectives to create solutions that are both valuable and viable.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication in a fully remote, contract-based environment.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to become a subject matter expert in designing AI-powered features and experiences.

• Advanced SaaS Design: Deepening expertise in complex enterprise SaaS product design, user research methodologies, and cross-functional collaboration.

• Industry Exposure: Gaining experience in diverse vertical markets (Healthcare, Automotive, Education, Insurance) if applicable to projects.

• Mentorship & Skill Enhancement: Access to learning resources, potential mentorship, and opportunities to work on challenging, high-impact projects that foster skill growth.

📝 Enhancement Note: The role presents a significant opportunity to work at the forefront of AI integration in product design, a highly sought-after skill. Candidates should be prepared to discuss how they approach challenges and leverage learning opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements with user needs. How did you approach it, and what was the outcome?" (Focus on collaboration, negotiation, and user advocacy.)

• "How do you approach designing for AI-powered features? What are the key considerations, and how do you ensure a positive user experience?" (Prepare examples of AI integration or your thought process on it.)

• "Walk me through your process for designing a complex workflow or journey map for a SaaS product. What tools and methods do you use?" (Demonstrate your end-to-end process and tool proficiency.) Company & Culture Questions:

• "Based on your understanding of GoTo and its products, where do you see opportunities to leverage AI to improve user experience?" (Showcase your research and strategic thinking.)

• "How do you stay updated on the latest design trends, AI developments, and SaaS best practices?" (Highlight your commitment to continuous learning.)

• "How do you ensure your designs are inclusive and accessible to all users?" (Demonstrate your commitment to user-centricity and ethical design.) Portfolio Presentation Strategy:

• Problem-Solution-Impact Framework: For each project, clearly articulate the problem, your design solution, and the measurable impact (user metrics, business outcomes).

• Highlight Your Role: Be specific about your individual contributions, especially in design decisions and strategic direction.

• Showcase Process: Briefly explain your design process, including user research, ideation, iteration, and collaboration.

• Visual Storytelling: Use your visuals to guide the narrative, explaining the "why" behind your design choices.

• AI & Data Integration: Explicitly point out where AI tools were used or how user data informed your design decisions.

📝 Enhancement Note: Prepare to discuss your experience with AI tools and demonstrate how you've integrated user research and data into your design process. Be ready to articulate your strategic thinking and how your designs contribute to business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the GoTo careers page.

• Tailor Your Resume: Highlight your 3+ years of SaaS product design experience, specific accomplishments in web and mobile design, and any experience with AI tools or vertical markets. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest projects, focusing on those that demonstrate end-to-end design, user research integration, AI usage, and clear articulation of your contributions and impact. Ensure it's easily accessible and professionally presented.

• Prepare Your Narrative: Practice presenting your portfolio projects using the problem-solution-impact framework and be ready to discuss your design process, collaboration, and strategic thinking.

• Research GoTo: Understand GoTo's product suite, target markets, and company values (Customer Obsessed, Think Big, Move Fast, etc.) to tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.