Design Consultant

📍 Job Overview

Job Title: Design Consultant

Company: SPF Screens & Awnings (A Hunter Douglas Brand)

Location: Orlando, FL, United States

Job Type: Full-Time

Category: Sales Operations / GTM (Go-to-Market) - Direct Sales

Date Posted: 2026-06-25T19:25:43

Experience Level: 2-5+ Years

Remote Status: On-site (with travel within territory)

🚀 Role Summary

• This role is a high-impact, consultative sales position focused on generating significant revenue through in-home consultations and closing high-ticket sales for premium outdoor living solutions.

• You will leverage a steady stream of pre-qualified leads and company-driven marketing efforts to drive a consultative sales process, emphasizing value over price.

• Success in this role hinges on strong closing skills, effective pipeline management, and the ability to operate autonomously within an assigned territory.

• This is a performance-driven opportunity for proven sales professionals seeking to maximize their earning potential in a commission-based structure.

📝 Enhancement Note: While the job title is "Design Consultant," the description clearly positions this as a direct sales role focused on closing high-value deals. The "design" aspect refers to understanding customer needs and presenting tailored solutions, rather than traditional interior design. This is a "closer's seat" role, not an entry-level sales position. The focus is on revenue generation and GTM execution at the customer interface.

📈 Primary Responsibilities

• Conduct 2-4 qualified, pre-set appointments daily, engaging homeowners in consultative presentations for premium retractable awnings and motorized sunscreens.

• Master and execute a one-call-close process, confidently asking for the sale and utilizing disciplined follow-up strategies to maximize close rates.

• Manage the entire sales pipeline from initial client engagement through installation, ensuring a seamless customer experience and maximizing revenue opportunities.

• Drive revenue generation not only through new sales but also by cultivating referrals, repeat business, and local partnerships within your assigned territory.

• Maintain expert-level proficiency in CRM pipeline management, ensuring accurate forecasting, detailed activity logging, and consistent communication standards.

• Collaborate with internal teams (marketing, production, installation) to ensure customer satisfaction and project success, stepping in to support neighboring territories as needed to foster team success.

• Articulate the value proposition of SPF Screens & Awnings' premium products, focusing on benefits, customization, and long-term value rather than price.

📝 Enhancement Note: The emphasis on "one-call-close," "high-ticket sales," and "uncapped commission structure" strongly indicates a focus on direct sales execution and revenue generation, aligning this role within a Go-to-Market (GTM) strategy. The responsibilities are geared towards driving top-line sales performance.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Business, Marketing, or a related field is advantageous and demonstrates foundational business acumen. Experience:

• Minimum of 2-5 years of proven experience in high-ticket, consultative sales.

• A strong preference for candidates with a background in in-home sales, home improvement, or luxury goods sales.

• Demonstrated history of consistently exceeding revenue targets and closing sales in a commission-based environment. Required Skills:

• High-Ticket Closing: Proven ability to close deals with significant average transaction values.

• Consultative Selling: Skill in understanding customer needs, building rapport, and presenting solutions that address specific problems or desires.

• Pipeline Management: Expertise in managing a sales pipeline from lead generation to close, including forecasting and follow-up strategies.

• CRM Proficiency: Strong experience with CRM systems (e.g., Salesforce, HubSpot, or similar) for tracking leads, managing customer interactions, and reporting.

• Objection Handling: Ability to effectively address customer concerns and overcome sales objections without relying on heavy discounting.

• Presentation Skills: Polished and persuasive presentation abilities, capable of articulating value and driving decisive buying decisions in a home setting.

• Territory Management: Aptitude for managing a sales territory, scheduling appointments efficiently, and planning travel routes.

Preferred Skills:

• One-Call Close Expertise: Experience and a track record of successfully closing sales on the first customer interaction.

• Referral Generation: Ability to generate repeat business and new leads through satisfied customers.

• Time Management & Self-Motivation: Strong organizational skills and the ability to work independently with minimal supervision.

• Product Knowledge Acquisition: Aptitude for quickly learning and mastering product specifications, features, and benefits.

📝 Enhancement Note: The requirements emphasize proven sales performance and specific closing techniques (one-call-close, consultative selling) over traditional operational or analytical skills. This role is designed for a seasoned sales professional who can drive revenue.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Sales Performance Case Studies: Documented examples of past sales achievements, including average deal size, close rates, and revenue generated in previous roles. Quantifiable metrics are crucial.

• Sales Process Demonstration: Ability to articulate your personal sales process, from initial contact to closing, highlighting how you handle objections, build value, and manage follow-ups.

• CRM Utilization Examples: While not a formal portfolio piece, be prepared to discuss how you've used CRM systems to manage your pipeline, track customer interactions, and contribute to sales forecasting.

• Value-Based Selling Examples: Showcase instances where you successfully sold premium products based on value, benefits, and solutions rather than price.

Process Documentation:

• Candidates are expected to demonstrate an understanding of structured sales processes, including:
  • Appointment Setting & Qualification: How you ensure appointments are qualified and productive.
  • Needs Analysis & Presentation Delivery: Your methodology for understanding client needs and delivering compelling, value-driven presentations.
  • Closing Techniques & Follow-Up: Strategies for securing commitments and managing post-appointment follow-up to drive conversions.
  • CRM Data Integrity: The importance of accurate and timely data entry for pipeline management and reporting.

📝 Enhancement Note: For a sales-focused role like this, a traditional "operations portfolio" is less relevant. The focus shifts to demonstrating sales process mastery, closing ability, and quantifiable results. Candidates should prepare to discuss their sales methodology and past successes with data.

💵 Compensation & Benefits

Salary Range:

• Estimated Annual Income: $80,000 - $250,000+
  • Base/Ramp-Up: Salaried training (2 weeks) plus salary + commission during a 10-week ramp-up period.
  • Uncapped Commission: For established consultants maximizing their territory, annual income is typically $150,000 - $250,000+.
  • Average for Developing Consultants: Those not yet maximizing their territory typically earn $80,000 - $90,000 annually.

Benefits:

• Comprehensive Health Coverage:

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance

• Income Protection & Wellness:

  • Life Insurance
  • Short-term Disability
  • Accident Insurance

• Retirement Savings:

  • 401(k) with a generous 6% company match.

• Expense Reimbursement:

  • Mileage reimbursement for travel within the assigned territory.
  • Toll reimbursement.

• Sales Enablement Tools:

  • Sales iPad provided.

  • Product samples included.

  • Professional measuring equipment supplied. Working Hours:

• Full-time, 5 days per week.

• Requires availability for evening and weekend sales appointments to accommodate client schedules.

📝 Enhancement Note: The compensation structure is heavily commission-based, with a significant uncapped potential for top performers. The inclusion of a ramp-up period with salary support is standard for high-commission sales roles to allow new hires to build their pipeline and earning potential. The benefits package is robust for a sales role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Window Coverings Manufacturing & Home Improvement Retail/Direct Sales. SPF Screens & Awnings operates within the premium home enhancement sector, focusing on custom retractable awnings and motorized sunscreens.

Company Size: Part of the Hunter Douglas family of brands, which is a global leader. SPF Screens & Awnings itself is a significant regional player expanding nationally. This implies a structured corporate environment with the agility of a focused regional division.

Founded: SPF Screens & Awnings has over 15 years of experience, building a strong reputation in its core markets. Hunter Douglas has over 100 years of history, indicating stability and established market presence.

Team Structure:

• The sales team operates with a high degree of autonomy, with consultants owning their territories.

• There's a strong emphasis on cross-functional support, particularly between sales, marketing (lead generation), and operations (production/installation).

• Reporting is likely to a Sales Manager who oversees a region or a group of territories, focusing on performance metrics and coaching. Methodology:

• Data-Driven Lead Generation: Marketing efforts are aggressive and designed to provide a consistent flow of qualified appointments, indicating a data-informed approach to demand generation.

• Value-Centric Sales Process: The company emphasizes delivering consultative presentations focused on value, which requires a structured approach to understanding customer needs and articulating product benefits.

• Performance Measurement: Success is rigorously measured by close rates, monthly sales volume, and customer satisfaction, suggesting a culture that values accountability and results.

Company Website: https://www.spf-fl.com/ (and parent company: https://www.hunterdouglas.com/)

📝 Enhancement Note: The company culture appears to blend the stability and resources of a large corporation (Hunter Douglas) with the entrepreneurial spirit and performance-driven environment of a specialized sales division (SPF). The emphasis on "team" while granting individual territory ownership suggests a collaborative yet competitive atmosphere.

📈 Career & Growth Analysis

Operations Career Level: This role is an experienced, individual contributor sales position focused on direct customer engagement and revenue generation. It represents a "closer's seat" – a role for proven sales professionals rather than an entry-level or management position.

Reporting Structure: Design Consultants report to a Sales Manager or Regional Manager who oversees their territory performance, provides coaching, and supports their professional development. Collaboration is expected with marketing, production, and installation teams.

Operations Impact: As a direct sales role, the primary impact is on top-line revenue generation. Success directly contributes to the company's growth and market share in its expansion territories. The ability to generate referrals and repeat business also contributes to long-term customer value and brand loyalty.

Growth Opportunities:

• Territory Expansion: Develop and maximize existing territories to achieve top-tier income levels.

• Leadership Track: Potential to move into Sales Management roles, coaching and leading other Design Consultants, especially as the company expands into new markets like Southern California.

• Specialization: Become an expert in specific product lines or customer segments, potentially leading to specialized sales roles or training positions.

• Cross-Functional Roles: Opportunities to leverage sales experience in areas like sales training, marketing liaison, or business development within the broader Hunter Douglas network.

📝 Enhancement Note: While not a traditional "operations" role focused on internal processes, the "GTM" aspect means this role is critical for revenue operations. Growth here is typically along a sales career path, from high-performing individual contributor to sales leadership or specialized sales roles.

🌐 Work Environment

Office Type: This is primarily an in-home, field-based sales role. While there might be a regional office for training or occasional meetings, the day-to-day work occurs at customer locations.

Office Location(s): The role is based in Orlando, FL, with travel expected within an assigned territory. The company is expanding into Southern California, suggesting potential future opportunities or needs in that region.

Workspace Context:

• Field-Based Autonomy: Consultants operate independently, managing their own schedules and travel within their territory.

• Customer Homes: The primary "workspace" is the customer's residence, requiring professionalism, adaptability, and strong interpersonal skills.

• Technology Enabled: Sales activities are supported by provided technology, including a sales iPad, product samples, and measuring equipment, facilitating efficient in-home presentations and order capture.

• Collaborative Support: While independent, consultants are part of a larger sales team and have access to support from marketing and operations for lead generation, production, and installation.

Work Schedule: Full-time, requiring flexibility to conduct evening and weekend appointments. This is typical for in-home sales roles to accommodate homeowner availability.

📝 Enhancement Note: This role requires comfort working independently in a field environment, managing one's own schedule and travel, and interacting directly with clients in their homes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application to assess experience in high-ticket, consultative sales and track record of performance.

• First Interview (Phone/Video): Likely with a Sales Manager to discuss your sales experience, methodology, understanding of the role, and motivation. Be prepared to share specific examples of closing high-value deals and managing your pipeline.

• Second Interview (In-Person/Virtual): May involve a simulated sales presentation or a deeper dive into your sales process and ability to handle objections. This might also include meeting potential team members or a higher-level manager.

• Final Interview/Offer: Discussion of compensation, benefits, territory assignment, and role expectations.

Portfolio Review Tips:

• Quantify Everything: For each past role, provide specific numbers: revenue generated, close rates (overall and for specific products/campaigns), average deal size, number of appointments run per week/month.

• Highlight Your Process: Be ready to walk through your typical sales cycle, from lead qualification to closing and follow-up. Emphasize how you build value and overcome objections.

• Showcase "Closer" Mentality: Focus on achievements where you were instrumental in closing difficult deals or achieving ambitious targets.

• Tailor to Value Selling: Since this role emphasizes value over price, prepare examples where you successfully sold premium products by highlighting benefits, ROI, and long-term solutions.

• CRM Experience: Be prepared to discuss your experience with CRM systems and how you use them to drive sales performance.

Challenge Preparation:

• Mock Sales Presentation: Practice delivering a concise, compelling presentation showcasing a hypothetical product's value proposition. Focus on clear communication, benefit articulation, and a strong call to action.

• Objection Handling Scenarios: Anticipate common objections (e.g., price, need for comparison shopping, timing) and practice your responses, focusing on value reinforcement and consultation.

• Territory Management Discussion: Be ready to discuss how you would approach managing a new sales territory, prioritizing leads, and scheduling appointments effectively.

📝 Enhancement Note: The interview process will heavily assess sales acumen, closing ability, and cultural fit for a performance-driven, consultative sales role. A strong emphasis will be placed on quantifiable achievements and the ability to articulate a robust sales process.

🛠 Tools & Technology Stack

Primary Tools:

• CRM System: Essential for pipeline management, lead tracking, customer interaction logging, and reporting. Candidates should be proficient in at least one major CRM (e.g., Salesforce, HubSpot, Zoho