Creative Graphic Designer & Video Editor

📍 Job Overview

Job Title: Creative Graphic Designer & Video Editor

Company: The Migration

Location: Model Town, Punjab, Pakistan

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 13, 2026

Experience Level: Mid-Level (2-3 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in driving measurable results through high-impact visual content, focusing on performance-driven marketing creative.

• Responsibilities encompass the end-to-end design and editing lifecycle for digital campaigns, social media, and print collateral.

• A strong emphasis is placed on leveraging modern AI tools to enhance ideation, workflow efficiency, and creative output.

• The position requires a blend of artistic creativity and a keen understanding of design psychology to create visuals that convert and engage.

📝 Enhancement Note: The job title "Creative Graphic Designer & Video Editor" combined with "performance-driven" and "measurable results" within the description indicates this is not a purely artistic role but one deeply embedded within a marketing and performance analytics framework. The focus on "high-converting ad creatives" and "driving measurable results" suggests a direct link to revenue generation and campaign ROI.

📈 Primary Responsibilities

• Design and optimize high-converting ad creatives for Meta (Facebook/Instagram), Google Ads, and other digital advertising platforms, ensuring alignment with campaign objectives and performance metrics.

• Develop engaging social media content, including static posts, carousels, reels, and short-form videos, tailored for platform-specific best practices and audience engagement.

• Create professional and visually appealing print collateral such as brochures, booklets, and company profiles, maintaining brand consistency and design integrity.

• Conceptualize and execute strong visual narratives that align with the overall brand strategy, ensuring all creative assets reinforce brand identity and messaging.

• Maintain rigorous brand consistency across all visual outputs, adhering to brand guidelines for color, typography, and imagery.

• Edit video content for advertisements, social media campaigns, and marketing initiatives, incorporating dynamic transitions, captions, and platform-specific optimizations.

• Produce short-form video content specifically optimized for platforms like TikTok, Instagram Reels, and YouTube Shorts, focusing on viewer retention and impact.

• Prepare digital and print-ready files with meticulous attention to detail, ensuring accuracy in resolution, color profiles, and bleed settings for seamless production.

• Collaborate closely with the marketing team on campaign planning, creative strategy development, and brainstorming sessions to generate innovative ideas.

• Utilize and integrate modern AI tools to enhance the creative ideation process, streamline workflows, improve efficiency, and elevate the quality of final creative assets.

• Stay abreast of the latest design trends, advertising standards, platform algorithm changes, and emerging technologies to ensure creative output remains relevant and effective.

📝 Enhancement Note: The responsibilities clearly emphasize a "performance-driven" approach, indicating that candidates will be measured not just on aesthetic quality but on the tangible impact of their designs on campaign success metrics like conversion rates and engagement. The explicit mention of AI tools suggests a forward-thinking team that values innovation and efficiency in creative production.

🎓 Skills & Qualifications

Education: A Degree in Graphic Design, Digital Media, Fine Arts, or a related field is preferable but not mandatory; equivalent professional experience will be strongly considered.

Experience: 2–3 years of professional experience in graphic design and video editing, with a portfolio showcasing successful campaign creatives and marketing materials.

Required Skills:

• Proven proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for graphic design tasks.

• Demonstrated experience with video editing software such as Adobe Premiere Pro, After Effects, or similar tools for creating engaging video content.

• Experience in designing and producing high-performing ad creatives specifically for digital marketing platforms like Meta and Google Ads.

• Strong understanding of design psychology, branding principles, visual hierarchy, and their impact on consumer behavior and campaign effectiveness.

• Ability to create compelling marketing videos with effective use of transitions, dynamic text overlays, captions, and platform-specific optimizations.

• Exceptional attention to detail in typography, layout, spacing, composition, and color theory.

• Practical experience using AI tools for creative ideation, workflow enhancement, and content generation.

Preferred Skills:

• Experience in designing a wide range of print collateral, including brochures, booklets, and comprehensive company profiles.

• Familiarity with other design or motion graphics software that complements the Adobe Creative Suite.

• Understanding of SEO principles as they relate to visual content for online platforms.

• Basic knowledge of animation principles for motion graphics and video intros/outros.

• Experience working within a performance marketing or direct-response advertising agency.

📝 Enhancement Note: The requirement for "2-3 years of professional experience" places this role at a mid-level. The emphasis on "high-converting ad creatives" and "performance-driven" suggests that candidates with a track record in direct-response marketing or performance marketing will be highly valued, as they can demonstrate a tangible impact on business goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for consideration, showcasing a diverse range of design and video editing projects.

• Include case studies or examples of high-converting ad creatives for digital platforms (Meta, Google), detailing the objective, strategy, and results achieved.

• Showcase examples of engaging social media content (posts, reels, short-form videos) and explain the creative approach and intended impact.

• Provide examples of professional print collateral (brochures, company profiles) demonstrating design quality, brand consistency, and attention to detail.

Process Documentation:

• Demonstrate an understanding of workflow optimization for creative asset production, from brief to final delivery.

• Illustrate experience in managing brand consistency and ensuring all creative adheres to established brand guidelines.

• Showcase how you approach video editing for marketing purposes, including storyboarding, pacing, and integration of calls-to-action.

📝 Enhancement Note: The mandatory portfolio requirement, especially for "high-converting" creatives, means candidates must be prepared to articulate the strategic thinking and performance outcomes behind their work, not just the aesthetic execution. This is a critical differentiator for operations-minded creative roles.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level Graphic Designer & Video Editor with 2-3 years of experience in Pakistan, the estimated annual salary range is PKR 1,200,000 - PKR 2,400,000. This translates to approximately PKR 100,000 - PKR 200,000 per month, depending on the candidate's specific skills, portfolio, and negotiation.

Benefits:

• Comprehensive Health Insurance Coverage: Providing peace of mind and access to medical care.

• Hybrid Working Model: Offering flexibility with a mix of office-based collaboration and remote work.

• Access to Premium AI Tools: Empowering creativity and productivity with cutting-edge technology.

• Access to Premium Learning Materials: Supporting continuous skill development and professional growth.

• Attractive Incentives and Performance-Based Bonuses: Rewarding high performance and contributions to campaign success.

• Opportunity to work in a fast-growing, performance-driven environment.

• Clear growth pathway within the creative and marketing team.

Working Hours: Typically 40 hours per week, with flexibility offered through the hybrid working model. Specific daily hours may vary but are generally aligned with standard business operations.

📝 Enhancement Note: The salary estimate is based on current market data for skilled creative professionals in Pakistan, considering the specified experience level and the hybrid work model. The benefits package suggests a company that invests in employee well-being, professional development, and performance recognition, which are attractive to motivated individuals in creative and marketing roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the broader "Creative & Media" or "Marketing Services" sector, likely focusing on digital advertising, content creation, and brand strategy for clients or internal projects. The name "The Migration" suggests a focus on transition, growth, or perhaps relocation services, implying a need for dynamic and adaptable creative solutions.

Company Size: While not explicitly stated, the presence of a dedicated marketing team and a structured benefits package suggests a company that has moved beyond startup phase and is likely in the small to medium-sized business (SMB) or growth-stage enterprise category. This size often fosters a collaborative environment with opportunities for direct impact.

Founded: The founding date is not provided, but the company's focus on modern tools like AI and performance-driven marketing indicates a contemporary operational approach.

Team Structure:

• The role reports to the marketing team, suggesting close collaboration with marketing managers, campaign specialists, and potentially other creative professionals.

• It is likely part of a dynamic marketing department where creative output is directly tied to campaign performance and business objectives.

Methodology:

• Data-Driven Creativity: The "performance-driven" mandate implies that creative decisions are informed by data, analytics, and campaign performance metrics.

• Agile Campaign Development: The fast-paced environment suggests an agile approach to campaign planning and creative execution, with quick iterations based on feedback and performance data.

• AI-Enhanced Workflows: The integration of AI tools points towards a methodology that embraces technological advancements to optimize efficiency and explore new creative possibilities.

Company Website: www.themigration.com.au

📝 Enhancement Note: The company name "The Migration" and website domain "themigration.com.au" suggest an Australian connection, though the job is posted in Pakistan. This could indicate an international company with a local office or remote team, or a firm specializing in services related to migration or international relocation. The ".com.au" domain strongly points to an Australian business focus.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Professional, requiring 2-3 years of dedicated experience. It offers a solid foundation for a career in creative marketing, with opportunities to specialize in areas like performance creative, video production, or brand guardianship.

Reporting Structure: The Graphic Designer & Video Editor will likely report to a Marketing Manager, Creative Lead, or Head of Marketing. This structure allows for guidance, strategic alignment, and performance feedback within the marketing function.

Operations Impact: The role's impact is directly tied to the success of marketing campaigns. By creating high-converting ad creatives and engaging video content, the designer directly influences lead generation, customer acquisition, brand awareness, and ultimately, revenue. The emphasis on performance metrics means their contributions are quantifiable and have a clear link to business outcomes.

Growth Opportunities:

• Specialization: Develop deep expertise in performance creative design for specific platforms (e.g., Meta Ads Specialist, Google Ads Creative Strategist) or video production for short-form content.

• Leadership: Progress to a Senior Graphic Designer, Creative Lead, or Art Director role, mentoring junior designers and overseeing creative projects.

• Skill Expansion: Acquire advanced skills in motion graphics, animation, UI/UX design, or campaign strategy through provided learning materials and on-the-job experience.

• Cross-Functional Movement: Potentially transition into roles within campaign management, digital marketing strategy, or brand management, leveraging their strong visual and strategic understanding.

📝 Enhancement Note: The "clear growth pathway" and "attractive incentives" suggest a company that invests in its talent and has defined career progression plans, particularly for roles that directly impact revenue generation like this one.

🌐 Work Environment

Office Type: The "Hybrid working model" indicates a blend of on-site work at a physical office and remote work. This suggests a modern office setup designed for collaboration and focused work, with the flexibility to work from home.

Office Location(s): The job is located in Model Town, Punjab, Pakistan. This specific location will be the primary office hub for on-site work days.

Workspace Context:

• Collaborative Hub: The office environment will likely facilitate team meetings, brainstorming sessions, and cross-functional collaboration, providing a space for synergy and idea exchange.

• Resource-Rich: Expect access to necessary design software, hardware, and potentially specialized creative tools, including the premium AI tools mentioned.

• Team Interaction: On-site days will offer opportunities for direct interaction with marketing colleagues, fostering a sense of team spirit and enabling spontaneous problem-solving.

Work Schedule: Standard full-time working hours (likely 40 hours/week) apply, with the flexibility of a hybrid model. This means there will be designated days for office attendance and days for remote work, allowing for a better work-life balance while ensuring team cohesion and operational continuity.

📝 Enhancement Note: The hybrid model is a significant aspect, suggesting a company that trusts its employees and aims to optimize productivity and well-being by combining the benefits of in-person collaboration with the flexibility of remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and mandatory portfolio to assess foundational skills, experience, and creative output.

• Technical/Skills Assessment: A practical exercise or a portfolio review session with the hiring manager or a senior creative/marketing team member to evaluate design proficiency, video editing skills, and understanding of performance creative principles.

• Behavioral/Situational Interviews: Questions assessing problem-solving abilities, collaboration style, adaptability, and how the candidate approaches performance-driven design challenges.

• Final Interview: Discussion focused on cultural fit, career aspirations, and how the candidate can contribute to the company's growth and marketing objectives.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to create high-converting ad creatives and engaging video content. Prioritize work that shows measurable results or a clear strategic intent.

• Showcase Process: For key projects, briefly explain the brief, your creative process, the tools used (including AI), and the outcomes or lessons learned. This demonstrates strategic thinking beyond just design execution.

• Highlight Performance: If possible, include metrics or testimonials that speak to the performance of your designs (e.g., increased click-through rates, engagement rates, conversions).

• Tailor Examples: If you have specific experience with the types of campaigns or platforms The Migration focuses on, ensure those examples are prominent.

Challenge Preparation:

• Performance Creative Focus: Be prepared to discuss how you approach designing for performance, considering target audiences, platform specifics, and key performance indicators (KPIs).

• AI Tool Integration: Be ready to articulate how you've used AI tools to improve your workflow, ideation, or output quality.

• Video Editing Scope: Understand the nuances of editing for different platforms (e.g., short-form vertical video vs. longer explainer videos) and how to incorporate calls-to-action effectively.

📝 Enhancement Note: The emphasis on a "mandatory portfolio" and "performance-driven" results means the interview process will heavily scrutinize the candidate's ability to deliver tangible business impact through their creative work. Candidates should be ready to defend their design choices with data and strategic reasoning.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (advanced image manipulation and graphic design), Illustrator (vector graphics, logos, illustrations), InDesign (layout design for brochures, booklets, print collateral).

• Video Editing Software: Adobe Premiere Pro (professional video editing), After Effects (motion graphics, visual effects, advanced video editing). Proficiency in one or more of these is essential.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are listed for this role, but understanding how creative assets integrate into marketing automation workflows may be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and specific video editing tools (Premiere Pro, After Effects) indicates a standard professional creative environment. The inclusion of "AI tools" suggests the company is open to or actively uses emerging technologies for creative enhancement, which could range from AI image generators to AI-assisted editing software.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on achieving measurable results and driving business objectives through creative output.

• Data-Informed: Decisions and creative strategies are likely informed by data analysis and campaign performance metrics.

• Innovative & Adaptive: Embracing new technologies like AI and staying current with design trends and platform requirements.

• Collaborative: Working effectively within the marketing team and potentially with other departments to achieve shared goals.

• Detail-Oriented: Maintaining high standards for quality, brand consistency, and technical accuracy in all creative assets.

Collaboration Style:

• Cross-Functional Integration: The role is integral to the marketing team, requiring close partnership with campaign managers, strategists, and potentially analysts.

• Feedback-Driven: An environment where creative work is reviewed and iterated upon based on performance data and team feedback.

• Proactive Communication: Essential for aligning creative output with campaign goals and ensuring timely delivery of assets.

📝 Enhancement Note: The company's values appear to be a blend of creative excellence and business acumen, emphasizing that creativity must serve a purpose and deliver tangible outcomes. This is common in performance marketing environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Constantly ensuring that artistic vision aligns with the strict requirements of performance marketing campaigns and conversion goals.

• Rapidly Evolving Platforms: Keeping pace with frequent changes in social media algorithms, ad platform requirements, and design trends.

• AI Integration Learning Curve: Effectively leveraging new AI tools to enhance workflows without compromising creative integrity or originality.

• Managing Multiple Projects: Juggling diverse creative requests from different campaigns and stakeholders under tight deadlines.

Learning & Development Opportunities:

• Platform-Specific Creative Mastery: Deepen expertise in creating optimized visuals for platforms like Meta, Google, TikTok, and Instagram Reels.

• Advanced AI Tool Proficiency: Become an expert in utilizing AI for creative ideation, content generation, and workflow automation.

• Performance Marketing Acumen: Develop a stronger understanding of marketing funnels, conversion rate optimization (CRO), and how creative impacts the customer journey.

• Video Production Techniques: Enhance skills in storytelling, motion graphics, and advanced editing techniques for impactful video content.

📝 Enhancement Note: The challenges highlight the dynamic nature of digital marketing and the need for continuous learning. The growth opportunities are directly tied to mastering these challenges and expanding skill sets within the performance creative domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly outperformed others. What was your strategy, and what were the results?" (Focus on performance metrics and strategic thinking).

• "How do you balance creative expression with the need for direct response and conversion in your designs?" (Assess understanding of performance marketing goals).

• "What AI tools have you used in your design process, and how did they improve your workflow or output?" (Evaluate practical application of AI).

Company & Culture Questions:

• "What do you know about The Migration and its work in the creative/marketing space?" (Demonstrate research and interest).

• "How do you stay updated with the latest design trends and advertising platform changes?" (Assess proactivity and industry awareness).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight performance-driven work first. Use clear headings and brief descriptions for each project.

• Tell the Story: For each key piece, explain the objective, your role, your creative process, the tools used, and the measurable results achieved. Quantify success whenever possible.

• Demonstrate Versatility: Show a range of work that includes digital ads, social media content (static and video), and print materials.

• Highlight AI Integration: If applicable, clearly label or explain how AI tools were used in specific projects and the benefits they provided.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative skill but also a strategic, results-oriented mindset, proficiency with modern tools (especially AI), and an understanding of performance marketing principles. The portfolio is the primary tool to showcase these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link (likely via Zoho Recruit).

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features examples of high-converting ad creatives, engaging social media content, and effective video editing projects. Tailor the presentation to highlight performance metrics and strategic thinking.

• Resume Optimization: Update your resume to clearly articulate your 2-3 years of experience, highlighting proficiency in Adobe Creative Suite, video editing software, and your experience with AI tools. Use keywords from the job description, such as "performance-driven," "high-converting ad creatives," and "video editing."

• Interview Preparation: Practice articulating your creative process, explaining your design decisions with a focus on strategic intent and measurable results, and be ready to discuss your experience with AI tools and hybrid work environments.

• Company Research: Familiarize yourself with The Migration and its potential Australian market focus. Understand their brand and any known marketing efforts to better tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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