Creative Designer (Paid Internship)

📍 Job Overview

Job Title: Creative Designer (Paid Internship)

Company: ibex

Location: Lahore, Punjab, Pakistan

Job Type: Paid Internship

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-24

Experience Level: Entry-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This paid internship focuses on developing conversion-focused visual content for digital marketing campaigns, integrating creative design with performance marketing objectives.

• The role requires hands-on experience in graphic design and video editing, with an emphasis on creating assets for various advertising platforms like Meta, TikTok, Google, and LinkedIn.

• Candidates will leverage AI design assistants and popular design tools to rapidly iterate on creative concepts and ensure assets meet platform-specific technical requirements.

• The position involves close collaboration with media managers and copywriters to translate marketing goals into compelling visual narratives that drive engagement and lead generation.

📝 Enhancement Note: While the title is "Creative Designer," the detailed responsibilities and required skills strongly indicate a focus on performance-driven creative operations within a marketing context. The emphasis on conversion, CTR, A/B testing, and specific ad platforms positions this role within the broader GTM operations spectrum, specifically supporting paid media efforts. The internship nature suggests a learning and development focus, with a clear path to contributing to high-spend digital advertising campaigns.

📈 Primary Responsibilities

• Design and produce high-impact, original images and videos tailored for telecommunications marketing campaigns across multiple advertising platforms.

• Craft visually striking assets specifically optimized for diverse ad networks, including Meta (Facebook & Instagram), TikTok Ads, Google Ads, and LinkedIn Ads.

• Translate marketing objectives into compelling visual narratives that resonate with B2B and B2C telecom audiences, focusing on engagement, CTR, and lead generation.

• Collaborate closely with media managers and copywriters to ensure creatives align with broader campaign goals and A/B testing strategies.

• Consistently deliver a set quota of new image and video ad variations per week to combat ad fatigue across high-spend accounts.

• Ensure visual assets actively contribute to maintaining or improving target Click-Through Rates (CTR) across Meta, TikTok, LinkedIn, and Google.

• Achieve 100% adherence to the specific technical requirements, dimensions, and visual safe zones for all ad platforms, ensuring no ads are rejected or cropped awkwardly.

• Monitor competitor ad strategies using tools like Meta Ad Library and TikTok Creative Center, and identify viral trends to pitch fresh, relevant creative angles for telecom campaigns.

• Maintain a highly organized digital asset management system, ensuring all project files, raw footage, templates, and finalized exports are structured and easily accessible by the team.

📝 Enhancement Note: The core responsibilities emphasize a direct link between creative output and performance marketing metrics (CTR, lead generation, ad fatigue reduction). This highlights the "operations" aspect of creative execution, where efficiency, standardization, and data-driven iteration are paramount. The requirement to consistently deliver a quota of variations points to a structured workflow and production pipeline.

🎓 Skills & Qualifications

Education:

• Minimum Bachelor's degree in a Relevant Field (e.g., Graphic Design, Digital Media, Marketing, Communications, Fine Arts). Experience:

• Experience creating visual content through university coursework or personal projects.

• Familiarity with performance marketing concepts, including A/B testing, CTR, CPC, CPA, and conversion tracking. Required Skills:

• Proficiency in Adobe Photoshop for image manipulation and asset creation.

• Proficiency in Adobe Premiere Pro for video editing and assembly.

• Proficiency in Canva for quick iterations and trending social media formats (TikTok/Reels).

• Understanding of Meta Ads creatives and formats (Facebook & Instagram Feed, Story, Carousel, Reels).

• Ability to create conversion-based ad creatives focused on engagement, CTR, and lead generation.

• Knowledge of social media trends, viral content formats, and UGC-style creatives.

• Strong understanding of visual hierarchy, storytelling, and audience attention retention.

• Strong creativity, communication, attention to detail, and a willingness to learn. Preferred Skills:

• Familiarity with AI design assistants (e.g., Google Omni, Nano Banana, Midjourney) to speed up storyboarding and asset generation.

• Proficiency in Figma for collaborative design and prototyping.

• Proficiency in Adobe After Effects for motion graphics and advanced video effects.

• Basic awareness of Google Ads creative concepts and conversion-focused messaging.

• Understanding of story-based reel creation and short-form content trends.

• Ability to write or understand high-converting hooks, headlines, captions, and CTAs.

• Basic understanding of performance marketing concepts and data analysis.

📝 Enhancement Note: The "preferred skills" section, particularly AI design assistants and Figma, suggests the company is looking for candidates who are forward-thinking and adaptable to evolving creative technologies. The emphasis on both B2B and B2C telecom audiences implies a need for versatility in creative approaches.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 projects demonstrating proficiency in creating visually engaging digital ad creatives (images and videos).

• Include examples of work specifically designed for social media platforms (e.g., Facebook, Instagram, TikTok).

• Highlight projects that required adaptation to specific technical requirements or platform constraints.

• Demonstrate an understanding of storytelling through visual mediums, with clear hooks and calls to action.

• If possible, include examples that illustrate an understanding of A/B testing or conversion-focused design principles. Process Documentation:

• Candidates are expected to articulate their creative process for developing ad assets, from initial concept to final delivery.

• Be prepared to discuss how you approach translating marketing objectives into visual assets.

• Explain how you ensure assets meet platform-specific technical requirements and brand guidelines.

• Discuss your methods for staying updated on design trends and competitor creative strategies.

📝 Enhancement Note: For an internship, the portfolio focus is on demonstrating potential and foundational skills rather than extensive campaign management experience. The emphasis on process documentation is to assess how a candidate thinks and approaches creative problem-solving within a structured marketing framework.

💵 Compensation & Benefits

Salary Range:

• This is a paid internship. While specific rates are not provided, based on industry standards for paid internships in Lahore, Pakistan, for roles requiring design software proficiency and creative output, a typical range would be PKR 25,000 - 45,000 per month. This estimate considers the entry-level nature, the paid status, and the specific skill set required. Benefits:

• Paid internship experience, providing valuable industry exposure.

• Opportunity to work on real-world digital marketing campaigns for a global company.

• Mentorship and guidance from experienced media managers and creative professionals.

• Potential for future career opportunities within ibex based on performance.

• Exposure to a dynamic and fast-paced work environment. Working Hours:

• Standard full-time working hours, typically 40 hours per week. Specific daily schedules will be confirmed during the hiring process, but are expected to align with standard business operations in Lahore (e.g., 9 AM to 6 PM, with a lunch break).

📝 Enhancement Note: Salary estimation is based on general market research for paid internships in Pakistan, specifically in Lahore, for creative roles. The actual compensation will depend on ibex's internal pay scales and the intern's qualifications. Benefits are tailored to reflect typical offerings for internships.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Process Outsourcing (BPO), Customer Experience (CX), Digital Marketing Services. ibex operates globally, providing a wide range of services from customer care to digital transformation and analytics.

Company Size: ibex is a large, global organization with tens of thousands of employees worldwide. This means interns will be part of a substantial operational infrastructure.

Founded: ibex was founded in 2002. It has a history of growth and acquisition, establishing itself as a significant player in the CX and BPO industry.

Team Structure:

• The intern will likely be part of a digital marketing or creative services team, reporting to a Creative Lead or Media Manager.

• This team will consist of media managers, copywriters, and potentially other designers, all working collaboratively to support client campaigns.

• Cross-functional collaboration will involve working closely with campaign strategists, account managers, and performance analysts to ensure creative output aligns with overall marketing and business objectives. Methodology:

• Data-driven creative development, where visual assets are informed by performance metrics and A/B testing results.

• Agile workflow for rapid iteration and delivery of creative assets to meet campaign demands and combat ad fatigue.

• Collaborative approach to brainstorming, feedback, and refinement of creative concepts.

• Focus on continuous learning and adaptation to new platform features, design trends, and AI technologies.

Company Website: https://www.ibex.com/

📝 Enhancement Note: ibex's large scale suggests structured processes and ample resources, but also a need for interns to be adaptable and follow established workflows. The digital marketing arm likely operates with a performance-first mindset, aligning with the job requirements.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level Paid Internship. This role is designed for individuals early in their creative or marketing careers, providing foundational experience in performance marketing creative execution.

Reporting Structure: The intern will report to a manager or lead within the digital marketing or creative operations team. This provides direct supervision and mentorship.

Operations Impact: The intern's work directly impacts the performance of digital advertising campaigns by creating assets that aim to improve CTR, engagement, and lead generation. This role contributes to the efficiency and effectiveness of the company's paid media efforts.

Growth Opportunities:

• Skill Development: Deepen expertise in graphic design and video editing software, and gain practical experience with specific ad platforms (Meta, TikTok, Google).

• Industry Exposure: Learn about performance marketing, A/B testing methodologies, and the creative demands of the B2B and B2C telecommunications sector.

• Networking: Build professional relationships within a global BPO company and potentially with clients.

• Potential for Full-Time: Successful interns may be considered for full-time junior roles within ibex's creative or marketing departments, depending on business needs and performance.

📝 Enhancement Note: The "operations impact" is framed around the contribution to marketing campaign performance, which is a key function of GTM operations. The growth opportunities are typical for internships, emphasizing learning and potential future employment.

🌐 Work Environment

Office Type: On-site. This implies a traditional office setting where collaboration and in-person guidance are prioritized.

Office Location(s): Plot no. 13, Aitchison Street, Lahore, Pakistan. This specific location in Lahore will be the primary work environment.

Workspace Context:

• The workspace will likely be a professional office environment equipped with standard office amenities.

• Access to necessary design software and hardware will be provided.

• Opportunities for direct interaction with team members, managers, and potentially other interns, fostering a collaborative learning atmosphere.

• The environment is expected to be fast-paced, reflecting the demands of digital marketing campaign execution. Work Schedule:

• Standard business hours, Monday to Friday, with potential for occasional weekend work if campaign deadlines require it (though this is less common for internships). The focus is on completing assigned tasks within project timelines.

📝 Enhancement Note: The on-site nature of the internship is crucial for direct mentorship and team integration, which is often a key benefit of internships for early-career professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications and creative output.

• Skills Assessment/Test: A practical design challenge or test may be administered to evaluate proficiency in required software (e.g., Photoshop, Premiere Pro) and understanding of ad creative principles.

• Interview(s): Discussions with hiring managers and potential team leads to assess creativity, problem-solving skills, understanding of marketing objectives, cultural fit, and communication abilities. Candidates will be asked about their design process, experience with specific platforms, and interest in performance marketing.

• Portfolio Review: A dedicated segment where candidates walk through their portfolio, explaining their design choices, process, and the impact of their work.

Portfolio Review Tips:

• Curate Wisely: Select 3-5 of your strongest projects that best demonstrate the skills required for this role (digital ad creatives, social media focus, conversion-oriented).

• Tell a Story: For each project, clearly explain the brief/objective, your creative process, the tools you used, and the outcome (even if it's hypothetical or based on personal projects).

• Highlight Relevance: Emphasize any projects that involved performance marketing concepts, A/B testing, or were designed for specific ad platforms. If you've used AI design tools, showcase that.

• Technical Adherence: Be prepared to discuss how you ensured your designs met technical specifications for different platforms.

• Professional Presentation: Practice your presentation to ensure it's concise, engaging, and professional.

Challenge Preparation:

• Familiarize yourself with the latest trends in social media ad creatives, particularly for platforms like Meta and TikTok.

• Practice creating short, engaging video concepts and static image ads.

• Review the technical specifications for common ad formats (e.g., Instagram Stories, Facebook Feed ads, TikTok In-Feed ads).

• Understand basic performance marketing terms like CTR, CPC, and conversion goals.

📝 Enhancement Note: The emphasis on a practical skills assessment and portfolio review is standard for creative roles. For this specific position, demonstrating an understanding of performance marketing principles within creative execution will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image editing, manipulation, and graphic design.

• Adobe Premiere Pro: Core software for video editing, assembly, and basic motion graphics.

• Canva: Crucial for rapid iteration, creating trending social media formats (TikTok/Reels), and quick asset adjustments.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how creative impacts metrics like CTR and conversions is key. Familiarity with how campaign performance data is used to inform creative decisions is beneficial. CRM & Automation:

• Not directly involved in CRM or marketing automation for this role, but understanding how creative assets are deployed within campaign management platforms is helpful. Emerging Tools:

• AI Design Assistants (e.g., Midjourney, Google Omni, Nano Banana): Familiarity is a significant plus for accelerating ideation, storyboarding, and asset generation.

• Figma: Preferred for collaborative design workflows and prototyping.

• Adobe After Effects: Beneficial for advanced motion graphics and visual effects.

📝 Enhancement Note: The core tools listed are Photoshop, Premiere Pro, and Canva. Proficiency in these is mandatory. Figma and After Effects are strong advantages, and AI design tools are highlighted as a differentiator, indicating the company's interest in leveraging modern creative technologies.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and unique visual approaches to capture audience attention.

• Performance-Driven: A strong focus on delivering creative that achieves measurable marketing results (CTR, conversions).

• Collaboration: Working effectively with media managers, copywriters, and other team members to achieve campaign goals.

• Adaptability & Learning: Willingness to embrace new tools, platforms, trends, and feedback to continuously improve creative output.

• Efficiency: Delivering high-quality assets within tight deadlines and adhering to technical specifications.

Collaboration Style:

• Expect a dynamic and collaborative environment where team members actively share ideas and provide constructive feedback.

• Close partnership with media managers to understand campaign objectives and performance data.

• Integrated workflow with copywriters to ensure synergy between visuals and messaging.

• Openness to iterative design processes, incorporating feedback from multiple stakeholders.

📝 Enhancement Note: The values reflect a blend of creative artistry and business-oriented performance, which is characteristic of modern marketing operations teams. The emphasis on collaboration and learning is typical for internship programs designed to foster growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Constantly innovating visually while ensuring assets meet strict performance metrics and platform requirements.

• Rapid Iteration: Delivering a high volume of ad variations to combat ad fatigue on high-spend accounts requires efficient workflows and quick turnaround times.

• Adapting to Trends: Keeping pace with the ever-changing landscape of social media trends, viral content formats, and new platform features.

• Understanding Diverse Audiences: Crafting creatives that resonate with both B2B and B2C telecommunications audiences.

Learning & Development Opportunities:

• Practical Experience: Gain hands-on experience in designing for performance marketing across major digital advertising platforms.

• Tool Mastery: Deepen proficiency in industry-standard design and video editing software.

• Industry Insights: Learn about the telecommunications industry and the nuances of B2B/B2C marketing strategies.

• Mentorship: Receive guidance from experienced creative and marketing professionals.

• Portfolio Building: Develop a robust portfolio of professional work that can be leveraged for future career opportunities.

📝 Enhancement Note: The challenges highlight the operational demands of creative roles in performance marketing, emphasizing efficiency and data-driven decision-making. The growth opportunities are framed to attract individuals eager to learn and contribute in a practical setting.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating an ad creative from brief to final asset. How do you ensure it's conversion-focused?"

• "How would you approach designing visuals for a telecommunications campaign targeting both B2B and B2C audiences?"

• "What are your favorite social media trends right now, and how could they be applied to an ad campaign?"

• "If a client's ad campaign metrics (like CTR) are dropping, what role can creative play, and how would you propose adjustments?" Company & Culture Questions:

• "What interests you about working for ibex, and specifically in a performance marketing creative role?"

• "How do you handle constructive criticism or feedback on your designs?"

• "How do you stay updated on the latest design tools and social media trends?"

• "Describe a time you had to meet a tight deadline for a creative project." Portfolio Presentation Strategy:

• Focus on Process: For each portfolio piece, explain the "why" behind your design choices, not just the "what." Discuss the problem you were solving.

• Quantify Impact (if possible): Even for personal projects, articulate the intended impact or how you would measure success (e.g., "This design aims to increase engagement by using a strong visual hook...").

• Showcase Versatility: Present a mix of static images and videos, and highlight any work done for specific platforms.

• Highlight Tool Proficiency: Mention the specific software used for each project. If you used AI tools, explain how they helped.

• Be Concise: Aim for 2-3 minutes per project to keep the presentation engaging.

📝 Enhancement Note: Interview preparation advice emphasizes demonstrating not just creative talent, but also an understanding of marketing objectives, performance metrics, and an adaptable, collaborative mindset.

📌 Application Steps

To apply for this paid internship position:

• Submit your application through the provided link on the ibex careers portal.

• Portfolio Customization: Ensure your portfolio prominently features digital ad creatives, social media content, and any examples demonstrating an understanding of conversion-focused design or performance marketing principles. Tailor your portfolio to highlight skills in Photoshop, Premiere Pro, and Canva.

• Resume Optimization: Clearly articulate any relevant coursework, personal projects, or volunteer work where you've created visual content. Use keywords from the job description such as "Graphic Design," "Video Editing," "Meta Ads," "TikTok Ads," and "Performance Marketing."

• Interview Preparation: Practice walking through your portfolio projects, focusing on your creative process, design rationale, and any measurable outcomes. Be ready to discuss your familiarity with the specified design tools and your interest in performance-driven creative.

• Company Research: Familiarize yourself with ibex's services, particularly their digital marketing and customer experience offerings. Understand their global presence and the industries they serve, such as telecommunications.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.