Creative Designer (Paid Internship)

📍 Job Overview

Job Title: Creative Designer (Paid Internship)

Company: ibex

Location: Lahore, Punjab, Pakistan

Job Type: Internship

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-07-24

Experience Level: 0-2 years (Internship)

Remote Status: On-site

🚀 Role Summary

• This paid internship focuses on the creation of high-impact, conversion-focused visual content and video assets for digital marketing campaigns.

• The role requires a blend of creative design skills and an understanding of performance marketing principles and social media trends.

• The designer will be responsible for optimizing visuals for various advertising platforms, including Meta, TikTok, Google, and LinkedIn.

• A key aspect of this position involves actively contributing to campaign success by reducing ad fatigue and improving target Click-Through Rates (CTR).

📝 Enhancement Note: While the job title is "Creative Designer," the description strongly emphasizes performance marketing and conversion optimization, indicating this role sits at the intersection of creative execution and marketing operations. The focus on ad platforms and metrics suggests a need for a data-informed creative approach, typical of GTM or marketing operations-adjacent creative roles.

📈 Primary Responsibilities

• Design original, high-impact images and videos tailored for telecommunications campaigns, with a focus on conversion.

• Craft visually striking assets optimized for diverse ad networks such as Meta (Facebook & Instagram), TikTok Ads, Google Ads, and LinkedIn Ads.

• Translate marketing objectives into compelling visual narratives that resonate with B2B and B2C telecom audiences.

• Collaborate closely with media managers and copywriters to ensure creative alignment with broader campaign goals and A/B testing strategies.

• Consistently deliver a set quota of new image and video ad variations weekly to combat ad fatigue on high-spend accounts.

• Demonstrate that visual assets actively contribute to maintaining or improving target Click-Through Rates (CTR) across specified ad platforms.

• Ensure 100% adherence to technical requirements, dimensions, and visual safe zones for all ad platforms to avoid rejections or awkward cropping.

• Monitor competitor ad strategies and viral trends to pitch fresh, relevant creative angles for telecom campaigns.

• Maintain a highly organized digital asset management system, ensuring all project files, raw footage, templates, and finalized exports are structured and easily accessible.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance metrics (CTR, ad fatigue) and adherence to platform-specific requirements. This suggests the role requires not just artistic talent but also a strategic understanding of how creative impacts campaign performance, a common requirement in performance marketing operations or specialized creative roles within GTM teams.

🎓 Skills & Qualifications

Education:

• Minimum Bachelor's degree in a Relevant Field (e.g., Graphic Design, Fine Arts, Digital Marketing, Communications). Experience:

• Experience creating visual content through university coursework or personal projects. Required Skills:

• Proficiency in Adobe Photoshop, Figma, and Canva.

• Proficiency in video editing software such as Adobe Premiere Pro and After Effects.

• Understanding of Meta Ads creatives and formats (Facebook & Instagram Feed, Story, Carousel, Reels).

• Ability to create conversion-based ad creatives focused on engagement, CTR, and lead generation.

• Understanding of story-based reel creation and short-form content trends.

• Ability to write or understand high-converting hooks, headlines, captions, and CTAs.

• Knowledge of social media trends, viral content formats, and UGC-style creatives.

• Strong understanding of visual hierarchy, storytelling, and audience attention retention.

• Strong creativity, communication, attention to detail, and a willingness to learn. Preferred Skills:

• Familiarity with AI design assistants (e.g., Google Omni, Nano Banana, Midjourney) to speed up storyboarding and asset generation.

• Basic awareness of Google Ads creative concepts and conversion-focused messaging.

• Basic understanding of performance marketing concepts (A/B testing, CTR, CPC, CPA, conversions).

📝 Enhancement Note: The "Preferred Skills" section, particularly the mention of AI design assistants and performance marketing concepts, indicates a forward-thinking approach. Candidates with even basic exposure to these areas will have a competitive edge, suggesting the company values efficiency and data-driven creative development, aligning with modern GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of visually engaging and conversion-focused digital ad creatives (images and videos).

• Examples demonstrating understanding of different ad platform formats (Meta, TikTok, Google, LinkedIn).

• Case studies or project examples that highlight how creative assets contributed to campaign objectives (e.g., engagement, CTR, lead generation).

• Evidence of ability to adapt creative style and messaging for B2B and B2C telecom audiences. Process Documentation:

• Examples of how you have organized and managed digital assets for projects.

• If applicable, any personal project workflows or processes used for ideation, design, and iteration.

• Demonstrations of how you have incorporated feedback or collaborated with others on creative projects.

📝 Enhancement Note: For an internship, the portfolio expectations are geared towards demonstrating foundational skills and potential. Emphasis should be placed on clear presentation of creative work, explaining the rationale behind design choices, and showing an understanding of performance goals, rather than solely on complex process documentation.

💵 Compensation & Benefits

Salary Range:

• As this is a paid internship, compensation will be competitive and commensurate with the candidate's skills and the local market rate for internships in Lahore, Pakistan. Given the 0-2 year experience level and specific skill requirements, a typical range for a paid internship in this region might fall between PKR 25,000 - PKR 50,000 per month, subject to negotiation and final assessment. Benefits:

• Paid internship experience, providing valuable hands-on training in digital marketing creative production.

• Opportunity to work on real-world campaigns for a global company.

• Exposure to performance marketing strategies and ad platform optimization.

• Mentorship and guidance from experienced media managers and creative professionals.

• Potential for future employment opportunities based on performance.

• Development of a professional portfolio with real-world campaign assets. Working Hours:

• Standard full-time working hours, likely around 40 hours per week, aligning with typical business operations in Lahore. Flexibility may be explored based on project needs and academic schedules, but a consistent on-site presence will be expected.

📝 Enhancement Note: The salary range is an estimate based on typical paid internship rates in Pakistan for roles requiring specialized creative and digital marketing skills. The benefits are inferred from the nature of a paid internship at a company like ibex, focusing on learning and development opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Process Outsourcing (BPO), Customer Experience (CX), Digital Services. ibex is a global leader in CX outsourcing, serving various industries including telecommunications, technology, and financial services.

Company Size: ibex is a large enterprise, with a significant global employee base. This implies a structured environment with established processes and opportunities for learning within a corporate framework.

Founded: ibex has a long history in the BPO industry, evolving to offer a comprehensive suite of digital and customer experience solutions.

Team Structure:

• The Creative Designer will likely be part of a larger marketing or digital solutions team.

• This team may include media managers, copywriters, campaign specialists, and other creative professionals.

• Collaboration will be cross-functional, working with individuals responsible for campaign strategy, execution, and performance analysis. Methodology:

• Data-driven creative development, using campaign performance metrics to inform design decisions.

• Agile approaches to content creation, focusing on rapid iteration and A/B testing to optimize results.

• Collaborative workflow, emphasizing clear communication and feedback loops between creative, marketing, and strategy teams.

Company Website: https://www.ibex.com/

📝 Enhancement Note: ibex's focus on CX and Digital Services suggests a culture that values efficiency, customer-centricity, and leveraging technology. For a creative role, this translates to an environment where visuals are expected to drive measurable outcomes and integrate seamlessly with broader marketing and sales strategies.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level, paid internship position. It serves as an initial stepping stone into the creative and digital marketing fields, specifically within a performance-oriented context.

Reporting Structure: The Creative Designer will report to a Creative Lead, Marketing Manager, or a Senior Media Manager, who will oversee campaign objectives and provide guidance.

Operations Impact: While an intern, the direct impact will be on the quality and effectiveness of individual creative assets. Indirectly, successful creatives contribute to campaign performance metrics like CTR, engagement, and lead generation, which are critical for the company's GTM success and client satisfaction.

Growth Opportunities:

• Skill Development: Intensive learning in graphic design, video editing, and specialized ad platform creative requirements. Gaining practical experience with AI design tools and performance marketing concepts.

• Portfolio Building: Creating a robust portfolio with real-world campaign examples that can be showcased to future employers.

• Industry Exposure: Understanding the BPO and digital marketing landscape, particularly within the telecommunications sector.

• Potential for Full-Time Role: Exceptional interns may be considered for junior designer or marketing associate positions upon completion of the internship, depending on business needs and performance.

📝 Enhancement Note: This internship is designed to provide foundational experience. Growth potential lies in mastering the technical and strategic aspects of performance creative, with a clear path toward becoming a specialized digital marketing designer or potentially transitioning into broader marketing operations roles if performance and interest align.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office environment. This setting promotes direct collaboration, team cohesion, and immediate access to resources and feedback.

Office Location(s): Plot no. 13, Aitchison Street, Lahore, Pakistan. This location is within the heart of Lahore, suggesting accessibility for local candidates.

Workspace Context:

• Collaborative Environment: On-site presence facilitates spontaneous brainstorming sessions, quick feedback loops with managers and peers, and a shared team dynamic.

• Tools & Technology: Access to industry-standard design software (Photoshop, Figma, Premiere Pro, After Effects) and potentially AI design tools as mentioned. Reliable internet and computing resources are expected.

• Team Interaction: Opportunities to interact with a diverse team of marketing professionals, learning from their expertise in campaign management, copywriting, and media buying.

Work Schedule:

• A standard 40-hour work week is expected, typically Monday to Friday, aligning with business operations. The specific daily schedule will likely be discussed during the interview process.

📝 Enhancement Note: An on-site environment for an internship is beneficial for mentorship and direct learning. Candidates should be prepared for a structured work schedule and a collaborative office setting where team interaction is a key component of the work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for foundational design skills, software proficiency, and understanding of the requirements.

• Technical Assessment/Challenge: A practical design exercise may be given to evaluate skills in Photoshop, video editing, or creating ad-specific visuals within a time limit. This will likely focus on creating a conversion-oriented ad concept.

• Interview with Hiring Manager/Team: Discussion about creative process, understanding of performance marketing, problem-solving abilities, and cultural fit. Expect questions about how you approach design challenges and collaborate.

• Final Interview (if applicable): May involve a broader discussion about career aspirations and fit within the ibex team.

Portfolio Review Tips:

• Showcase Relevant Work: Prioritize examples of digital ad creatives, social media graphics, and short-form videos. If direct ad experience is limited, showcase projects that demonstrate understanding of visual hierarchy, storytelling, and audience engagement.

• Explain Your Process: For each piece, briefly explain the objective, your creative process, the tools used, and any results or learnings. For this role, highlight how your design decisions aimed for conversion or engagement.

• Demonstrate Platform Awareness: If possible, include examples that are formatted or designed with specific platforms (like Instagram Stories or TikTok) in mind.

• Highlight AI Tool Usage: If you've used AI tools for ideation or asset generation, be prepared to discuss how you integrated them into your workflow.

• Keep it Concise: For an internship, a focused portfolio of 5-10 strong pieces is better than many weaker ones.

Challenge Preparation:

• Practice Design Exercises: Be ready to create a simple graphic or video concept for a given scenario (e.g., "Create an ad for a telecom service targeting young adults"). Focus on a strong hook, clear CTA, and platform suitability.

• Understand Key Metrics: Be able to define and discuss CTR, CPC, CPA, and conversion rates in the context of ad creatives.

• Research ibex & Telecom Industry: Understand ibex's services and the general marketing challenges within the telecommunications sector.

📝 Enhancement Note: The interview process will likely balance creative evaluation with an assessment of the candidate's understanding of performance marketing principles. A portfolio that clearly articulates the "why" behind design choices and demonstrates an awareness of conversion goals will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design: Adobe Photoshop, Figma, Canva. Candidates are expected to be highly proficient in at least Photoshop and Figma, with Canva being essential for quick iterations and trending formats.

• Video Editing: Adobe Premiere Pro, After Effects. Proficiency in these is crucial for creating engaging video ad content.

• AI Design Assistants (Preferred): Google Omni, Nano Banana, Midjourney. Familiarity with these tools can significantly speed up the creative process, from storyboarding to asset generation.

Analytics & Reporting:

• While direct responsibility for analytics tools may be limited, a basic understanding of performance metrics derived from platforms like Meta Ads Manager, TikTok Ads Manager, and Google Ads is expected. The ability to interpret data (like CTR) to inform creative adjustments is key. CRM & Automation:

• Not directly specified for this role, but an understanding of how creative assets are deployed within marketing automation platforms or CRM-driven campaigns could be a plus.

📝 Enhancement Note: Proficiency in the core Adobe Creative Suite and Figma is essential. Experience or a strong willingness to learn AI design tools is a significant differentiator for this role, reflecting a modern approach to creative production in digital marketing.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating visuals that not only look good but also drive measurable results (CTR, conversions).

• Data-Informed Creativity: Using data and analytics to guide creative decisions and optimize campaign performance.

• Collaboration & Communication: Working effectively with media managers, copywriters, and other team members to achieve shared campaign goals.

• Adaptability & Learning: Staying current with social media trends, AI advancements, and evolving ad platform best practices.

• Efficiency & Speed: Delivering a consistent volume of high-quality creative variations to combat ad fatigue in fast-paced digital marketing environments.

Collaboration Style:

• Cross-functional Integration: Close collaboration with media managers to ensure creative aligns with campaign strategy, targeting, and A/B testing plans.

• Feedback-Oriented: Openness to receiving and incorporating feedback from team members to refine creative output.

• Proactive Idea Sharing: Actively contributing new creative concepts and trend insights to the team.

📝 Enhancement Note: The culture likely values proactivity, a results-oriented mindset, and a willingness to learn and adapt. For an intern, demonstrating these qualities through eagerness to take on tasks, ask questions, and contribute ideas will be highly regarded.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing content that also meets strict performance metrics and platform requirements.

• Rapid Trend Cycles: Staying on top of fast-moving social media trends and viral formats to create relevant and engaging content.

• High Volume Delivery: Consistently producing a significant number of creative variations to combat ad fatigue requires efficient workflow and time management.

• Adapting to AI Tools: Integrating new AI design assistants into existing workflows and leveraging them effectively.

Learning & Development Opportunities:

• Mastering Performance Creative: Gaining deep practical experience in designing for specific ad platforms and optimizing for conversion metrics.

• Exposure to AI in Design: Learning to leverage AI tools for enhanced productivity and creative ideation.

• Understanding Digital Marketing Strategy: Developing a foundational understanding of performance marketing, A/B testing, and campaign management.

• Professional Networking: Building relationships within a global BPO organization and the digital marketing industry.

📝 Enhancement Note: This internship offers a unique opportunity to learn how creative execution directly ties into business outcomes in the digital marketing space, a crucial skill set for many GTM and operations roles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a video ad for a new telecom mobile plan targeting Gen Z on TikTok, focusing on driving app downloads?" (Prepare to discuss concept, visual style, hook, music, CTA, and relevant trends.)

• "Describe your process for creating multiple variations of an ad creative for A/B testing on Facebook." (Focus on systematic changes to headlines, visuals, or CTAs.)

• "How do you ensure your creative assets meet the technical specifications and safe zones for different ad platforms like Instagram Stories and LinkedIn Ads?" (Showcase attention to detail and platform knowledge.) Company & Culture Questions:

• "What interests you about working for ibex, and specifically in this creative role within a BPO environment?" (Research ibex and its role in digital services.)

• "How do you stay updated on the latest design trends and social media content formats?" (Mention specific sources like industry blogs, social media platforms, and trend reports.)

• "Describe a time you had to incorporate feedback that significantly changed your design. How did you handle it?" (Focus on adaptability and collaborative spirit.) Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, explain the objective, your role, the creative process, and the outcome or intended outcome.

• Highlight Performance Focus: Emphasize how your design choices were informed by the goal of driving engagement or conversions.

• Showcase Versatility: Demonstrate your ability to work with different styles, formats, and platforms.

• Be Prepared for Live Design: You might be asked to sketch out an idea or make a quick modification during the interview.

📝 Enhancement Note: Interviewers will be looking for a combination of creative talent, technical proficiency, and an understanding of how design serves marketing objectives. Demonstrating an eagerness to learn and adapt is paramount for an internship role.

📌 Application Steps

To apply for this creative design internship:

• Submit your application through the provided link on the ibex careers portal.

• Prepare Your Portfolio: Curate 5-10 of your strongest design and video projects. Prioritize digital ads, social media content, and short-form videos. For each piece, be ready to articulate the objective, your process, and how it aims to engage an audience.

• Tailor Your Resume: Highlight relevant skills such as proficiency in Photoshop, Figma, Premiere Pro, After Effects, Canva, and any experience with AI design tools or performance marketing concepts. Emphasize academic projects or personal work that demonstrates creativity and attention to detail.

• Practice for the Interview: Research ibex and the telecommunications industry. Prepare to discuss your creative process, how you approach performance-driven design, and your understanding of social media trends. Be ready for a potential design challenge.

• Research Key Platforms: Familiarize yourself with the creative requirements and best practices for Meta (Facebook/Instagram), TikTok, Google Ads, and LinkedIn Ads.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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