Creative Designer - Motion & Video Editing (all genders)

📍 Job Overview

Job Title: Creative Designer - Motion & Video Editing

Company: ADBAKER

Location: Köln, Germany

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design

Date Posted: April 27, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: Remote OK (with option for on-site in Cologne)

🚀 Role Summary

• Design and produce high-impact motion and video creatives specifically for paid social advertising campaigns.

• Execute a range of motion and video tasks, with a strong emphasis on ad formats and styles tailored for platforms like Meta and TikTok.

• Collaborate across agency and ACS (Advertising Content Studio) teams, managing projects from initial briefing and concept development through to shooting and final production.

• Integrate sophisticated animation techniques and compelling visual effects, complemented by sound design that captivates the target audience.

• Leverage AI tools for production enhancements, such as voiceover generation, to streamline workflows and elevate creative output.

📝 Enhancement Note: This role is positioned within a performance marketing agency, emphasizing the direct impact of creative output on campaign success and client ROI. The "ACS Team" designation suggests an in-house content production studio focused on rapid, data-informed creative iteration.

📈 Primary Responsibilities

• Develop and execute dynamic motion graphics and video edits for diverse brands and industries, focusing on paid social advertising channels.

• Translate client briefs into compelling visual narratives and ad concepts, ensuring alignment with brand guidelines and campaign objectives.

• Manage end-to-end video production processes, including storyboarding, shooting (in-studio or on-location), and post-production editing.

• Implement advanced animation and visual effects to enhance engagement and communicate key messages effectively.

• Select and integrate appropriate sound design, music, and voiceovers to amplify the emotional impact and effectiveness of video creatives.

• Utilize and experiment with AI tools to augment creative capabilities, such as generating voiceovers, optimizing scripts, or exploring new visual styles.

• Collaborate closely with performance marketing strategists and account managers to understand campaign performance data and iterate on creative based on insights.

• Stay abreast of the latest trends in paid social advertising creative, platform-specific best practices (Meta, TikTok), and emerging design technologies.

• Maintain a high volume of creative output while ensuring quality and adherence to client expectations and deadlines.

• Contribute to the development of creative strategy by analyzing successful past campaigns and identifying opportunities for innovation.

📝 Enhancement Note: The responsibilities highlight a blend of creative artistry and performance-driven execution, a hallmark of modern digital advertising roles. The mention of "ACS Team" implies a fast-paced, iterative content creation environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Film Production, or a related field is considered advantageous. Equivalent practical experience will be strongly considered.

Experience: 2-5 years of professional experience in creative design, with a significant focus on motion graphics and video editing for digital advertising.

Required Skills:

• Proven experience in motion design and video editing, with a portfolio showcasing expertise in creating engaging ad formats.

• Demonstrated proficiency with the Adobe Creative Suite, particularly After Effects, Premiere Pro, Photoshop, and Illustrator.

• Experience in creating creatives specifically for paid social media platforms, with a strong understanding of Meta (Facebook/Instagram) and TikTok ad specifications and best practices.

• Familiarity with creative strategy development and the ability to translate strategic objectives into visual concepts.

• Experience working with detailed project briefs and the ability to adapt to open-ended creative challenges.

• Strong understanding of target audience segmentation and the ability to tailor creative content to different demographics and industries.

• Excellent visual storytelling and communication skills, both written and verbal.

• Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Prior agency experience, ideally within a performance marketing or digital advertising agency.

• Experience with sound design and audio mixing for video content.

• Basic understanding of performance marketing principles and how creative impacts campaign metrics (e.g., CTR, CPA, ROAS).

• Familiarity with additional design or editing software.

• Experience with client-facing interactions and presenting creative concepts.

• Knowledge of other social media advertising platforms beyond Meta and TikTok.

📝 Enhancement Note: The emphasis on "paid social" and specific platforms like Meta and TikTok, along with "performance," indicates that this role is deeply integrated into the measurable success of advertising campaigns, requiring a data-informed approach to creativity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong track record in motion design and video editing for digital advertising, with a clear focus on paid social campaigns.

• Case studies highlighting successful ad creatives for platforms such as Meta and TikTok, detailing the creative process, strategic rationale, and resulting performance metrics (e.g., engagement rates, conversion improvements, ROI).

• Examples of diverse creative styles and approaches tailored to different brands, industries, and target audiences.

• Showcase of animation techniques, visual effects, and sound design integration within video ads.

Process Documentation:

• Showcase of workflow management for creative projects, from brief intake to final delivery, highlighting efficiency and collaboration.

• Documentation of how feedback is incorporated and iterations are managed throughout the creative process.

• Examples of how creative performance data is analyzed and used to inform future creative development and strategy.

• Demonstrations of how different types of briefs (detailed vs. open-ended) are approached and executed.

📝 Enhancement Note: For this role, the portfolio is paramount. It must not only showcase creative talent but also demonstrate an understanding of performance marketing objectives and the ability to create content that drives measurable results on paid social platforms.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Creative Designer with 2-5 years of experience in Cologne, Germany, specializing in motion and video editing for performance marketing, the estimated annual salary range is €45,000 - €60,000. This estimate considers the company's standing as a leading agency, the specified responsibilities, and the cost of living in Cologne.

Benefits:

• 30 days of vacation: Generous paid time off for work-life balance.

• Remote work option: Flexibility to work from home, with support for remote setup.

• Professional development: Opportunities for further training, specialization, and potential advancement to a Team Lead role with personnel responsibility.

• Team events: Regular monthly team events fostering a strong company culture and camaraderie.

• Latest Apple equipment: High-quality technical tools to facilitate creative work.

• Mobility & Sports:

  • KVB JobTicket: Public transport ticket for convenient commuting.
  • Urban Sports Club membership: Access to a wide range of fitness and sports facilities.
  • Bikes & Fitness Studio: On-site or subsidized fitness options.

• Feel Good Amenities:

  • Warm lunch: Provided hot meals.
  • Healthy Snack Bar: Access to nutritious snacks.
  • Free Drinks & ADBAKER Coffee: Refreshments available throughout the day.
  • Gaming corner: Space for relaxation and team bonding.

Working Hours: The standard working hours are 40 hours per week, with flexibility offered due to the remote work option and emphasis on results.

📝 Enhancement Note: The comprehensive benefits package, including extensive wellness and development opportunities, reflects a company culture that invests in its employees' well-being and professional growth, particularly within the demanding field of performance marketing creative.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Performance Marketing / Advertising Agency. ADBAKER operates as one of the largest and leading Facebook & Instagram Performance Marketing Agencies in the German-speaking region.

Company Size: ADBAKER is a significant player in the market, indicated by its status as one of the largest agencies and the substantial list of well-known clients. This suggests a dynamic, growth-oriented environment with a robust operational structure. The "Dynamic Team with strong Hands On Mentalität" points to a culture that values proactivity and execution.

Founded: While the founding year isn't explicitly stated, the company's established position and growth trajectory imply a history of successful operations and client acquisition.

Team Structure:

• Operations Team: The role is part of the "Agency" and "ACS Team" (Advertising Content Studio), indicating a structured approach to creative production and client management. The ACS team likely focuses on rapid, data-driven content creation.

• Reporting Structure: The hiring manager, Lukas Hildebrandt, is the Business Operations Lead, suggesting that operations plays a crucial role in the agency's efficiency and client service delivery. This Creative Designer role likely reports into a Creative Lead or ACS Manager, with indirect oversight from Business Operations.

• Cross-functional Collaboration: Strong collaboration is expected between creatives, performance strategists, account managers, and potentially client teams. The "Hands On Mentalität" suggests a collaborative environment where individuals contribute directly to project success.

Methodology:

• Data Analysis: The agency's focus on "Performance Marketing" implies a data-driven approach. Creatives are expected to perform, and their impact is likely measured and analyzed.

• Workflow Planning: The mention of both "clear briefings" and "open briefings" suggests a flexible yet structured workflow that adapts to different project needs. The ACS team likely employs agile methodologies for rapid iteration.

• Automation & Efficiency: The use of AI tools and the emphasis on performance indicate a drive towards efficient creative production and optimization.

Company Website: http://adbaker.de

📝 Enhancement Note: ADBAKER's positioning as a leading performance marketing agency suggests a culture that is results-oriented, fast-paced, and deeply integrated with digital advertising platforms. The emphasis on "performance" means that creative success is measured by its contribution to client business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is considered Mid-Level (2-5 years of experience). It requires a solid foundation in motion design and video editing for digital advertising, with the ability to work independently on assigned tasks and contribute to creative strategy. The potential for advancement to a Team Lead role with personnel responsibility signifies a clear growth trajectory within the agency.

Reporting Structure: The Creative Designer will report to a Creative Lead or Manager within the ACS or Agency team, with oversight from Business Operations. Collaboration will be extensive with performance marketing strategists, account managers, and other creative team members.

Operations Impact: The Creative Designer's work directly impacts client success by producing high-performing ad creatives that drive engagement, conversions, and ultimately, revenue for clients. This role is crucial in translating marketing strategies into tangible, effective visual assets that resonate with target audiences and achieve measurable campaign goals. The focus on "performance" means that the creative output is directly tied to business outcomes.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in motion graphics, video editing, and AI-assisted creative production. Gain specialized knowledge in Meta and TikTok advertising creative best practices.

• Creative Strategy Development: Progress from execution to contributing significantly to creative strategy, understanding how to design for specific campaign objectives and audience segments.

• Leadership Potential: Opportunity to advance to a Team Lead role, managing a team of creatives, overseeing projects, and taking on personnel responsibilities.

• Industry Exposure: Work with a diverse portfolio of well-known brands across various industries, expanding creative versatility and client management skills.

• Performance Marketing Acumen: Develop a strong understanding of performance marketing metrics and data analysis, becoming a more strategic creative partner.

📝 Enhancement Note: The explicit mention of a "Team Lead role and personnel responsibility" provides a clear career path for ambitious individuals. The role bridges creative execution with performance marketing strategy, offering significant growth potential in a high-demand field.

🌐 Work Environment

Office Type: The company offers a "Loftbüro" (loft office) environment, described as a "Creative Loft." This suggests an open-plan, modern, and potentially collaborative workspace designed to foster creativity.

Office Location(s): The primary office is located in Köln, Germany. The company also explicitly states "Remote optional - Du lebst in einer anderen deutschen Stadt? Kein Problem, Du kannst einfach von Deinem zu Hause aus arbeiten" (Remote optional - You live in another German city? No problem, you can simply work from home), indicating a hybrid or fully remote-friendly model for candidates located elsewhere in Germany.

Workspace Context:

• Collaborative Environment: The loft office setup, coupled with a "dynamic team with strong Hands On Mentalität," implies an environment that encourages interaction, idea-sharing, and teamwork.

• Tools and Technology: Candidates can expect to work with the "latest Apple products" and access a "Top equipped studio (Creative Loft) with cameras, accessories, sound, lighting for shootings and productions."

• Team Interaction: Opportunities for interaction with a dynamic team are fostered through the collaborative office space and regular team events. There is also a "Gaming corner" for informal team bonding.

Work Schedule: The standard is 40 hours per week, with flexibility noted due to the remote work option. The emphasis on performance suggests that while hours are standardized, the focus is on delivering results rather than strict time-tracking, common in creative and agency environments.

📝 Enhancement Note: The hybrid/remote-friendly nature of the role, combined with a well-equipped physical studio, offers a flexible work environment that caters to different preferences while ensuring access to high-quality production resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio. Candidates will be assessed for required skills and alignment with the role's creative and performance focus.

• Creative Challenge/Portfolio Review: A practical assessment, likely involving a review of the candidate's portfolio with specific questions about their creative process, strategic thinking behind their work, and experience with paid social ads. They may also be given a small creative task or case study related to motion/video ad creation for performance marketing.

• Team/Hiring Manager Interview: Discussion with Lukas Hildebrandt (Business Operations Lead) and potentially other team members to assess cultural fit, problem-solving abilities, and understanding of the agency's performance-driven approach. This stage will likely explore how the candidate handles different briefing styles and collaborates within a team.

• Final Interview: Potentially with a senior leader to discuss career aspirations and finalize the offer.

Portfolio Review Tips:

• Highlight Performance: Ensure your portfolio clearly showcases work done for paid social media, particularly Meta and TikTok. For each piece, articulate the objective, your creative contribution, and any measurable results (e.g., improved CTR, engagement, conversion rates).

• Showcase Process: Be prepared to walk through your creative process for selected projects. Explain your rationale for design choices, animation styles, sound selection, and how you adapted to briefs.

• Demonstrate Versatility: Include examples that show your ability to work with different brands, industries, and target audiences. Highlight your proficiency with Adobe Creative Suite and any AI tools used.

• Video & Motion Focus: Prioritize motion graphics and video editing examples. Ensure your video work is well-edited, has good pacing, and includes effective sound design.

• Conciseness: Curate your portfolio to include your strongest, most relevant work. Quality over quantity is key.

Challenge Preparation:

• Understand Performance Metrics: Familiarize yourself with key performance indicators for paid social ads (e.g., CTR, CPA, ROAS, CPM, engagement rate) and how creative elements influence them.

• Platform Best Practices: Research current trends and best practices for Meta and TikTok video ads, including aspect ratios, video length, hooks, and call-to-actions.

• AI Integration: Be ready to discuss how you've used or could use AI tools to enhance creative production, speed up workflows, or explore new creative avenues.

• Briefing Interpretation: Prepare to discuss how you approach both detailed and open-ended creative briefs, demonstrating your ability to extract requirements and deliver effectively.

📝 Enhancement Note: The interview process is geared towards assessing not just creative talent but also a strategic, performance-oriented mindset crucial for success in a modern advertising agency. The portfolio is the primary tool for demonstrating this.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in After Effects (motion graphics, animation), Premiere Pro (video editing), Photoshop (asset creation, image editing), and Illustrator (vector graphics, asset creation).

• AI Tools: Experience with AI tools for creative production, such as AI-powered voiceover generators (e.g., Murf.ai, WellSaid Labs), AI video editing assistants, or AI-driven content ideation tools.

• Project Management Software: Familiarity with tools like Asana, Trello, Jira, or similar platforms for managing project workflows and deadlines.

Analytics & Reporting:

• Platform Ad Managers: Direct experience or familiarity with Meta Ads Manager and TikTok Ads Manager to understand creative specifications, performance feedback, and ad delivery.

• Analytics Platforms: While not a primary analyst, understanding how creatives are tracked within platforms like Google Analytics or specialized social media analytics tools is beneficial.

CRM & Automation:

• CRM Systems: Basic awareness of how creatives are requested or managed within broader client relationship management systems, though direct CRM use is unlikely for this role.

• Cloud Storage & Collaboration: Experience with cloud-based file storage and sharing solutions (e.g., Google Drive, Dropbox, OneDrive) for asset management and team collaboration.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The increasing integration of AI in creative workflows means that candidates demonstrating experience or a willingness to learn these tools will have a distinct advantage.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is delivering measurable results for clients. Creatives are expected to perform and contribute directly to campaign success.

• Data-Informed: Decisions, including creative direction, are guided by performance data and analytics.

• Efficiency & Speed: The dynamic agency environment, particularly within the ACS team, prioritizes efficient workflows and rapid iteration to keep pace with market demands.

• Collaboration & Hands-On: A strong emphasis on teamwork, proactive contribution, and a willingness to jump in and get things done.

• Innovation & Adaptability: Encouragement to explore new creative approaches, experiment with new tools (like AI), and adapt to evolving digital marketing landscapes.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration between creative teams, performance strategists, account managers, and client stakeholders is essential. Open communication channels are key.

• Feedback Culture: An environment where constructive feedback is welcomed and utilized for continuous improvement of both creatives and processes.

• Knowledge Sharing: Encouragement for team members to share insights, best practices, and learnings, particularly regarding creative trends and platform updates.

📝 Enhancement Note: The culture at ADBAKER appears to be a blend of creative passion and business acumen, driven by a commitment to delivering tangible results for clients in the highly competitive performance marketing space.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually compelling and innovative creatives that also meet strict performance metrics and client objectives.

• Rapid Iteration Demands: The fast-paced nature of paid social advertising requires the ability to quickly produce, test, and iterate on multiple creative variations.

• Adapting to Platform Changes: Staying current with evolving algorithms, ad formats, and best practices across platforms like Meta and TikTok.

• Managing Diverse Client Needs: Effectively translating the unique requirements of various brands and industries into compelling creative assets.

• Integrating AI Seamlessly: Learning to effectively leverage AI tools within the creative workflow without compromising quality or originality.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in advanced motion graphics, video editing techniques, and specific platform creative strategies.

• AI Tool Exploration: Access to and training on emerging AI tools that can enhance creative production and efficiency.

• Performance Marketing Acumen: Gaining a comprehensive understanding of performance marketing principles, campaign optimization, and data analysis from experienced strategists.

• Creative Strategy Input: Opportunities to move beyond execution and contribute to the strategic development of creative campaigns.

• Leadership Development: Potential to grow into a team lead role, managing projects, mentoring junior creatives, and developing leadership skills.

📝 Enhancement Note: This role offers a unique opportunity to grow at the intersection of creative arts and data-driven marketing, a highly sought-after skill set in today's digital landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created a video ad that significantly outperformed expectations. What was your creative process, and what do you attribute its success to?" (Focus on demonstrating performance-driven creativity and analytical thinking).

• "How do you approach creating video content for a platform like TikTok versus Meta? What are the key differences in strategy and execution?" (Assess understanding of platform-specific nuances).

• "Imagine you receive an open-ended brief for a new client in the [specific industry relevant to ADBAKER's clients]. How would you start developing creative concepts and a production plan?" (Evaluate problem-solving, strategic thinking, and approach to ambiguity).

• "How do you incorporate feedback on your creative work, especially if it conflicts with your initial vision?" (Assess adaptability, collaboration, and receptiveness to critique).

Company & Culture Questions:

• "What excites you about working for a performance marketing agency like ADBAKER, specifically in a creative role?" (Assess motivation and alignment with agency goals).

• "How do you stay updated on the latest trends in social media advertising and creative design?" (Evaluate proactivity and commitment to continuous learning).

• "Describe your ideal team environment. How do you contribute to a collaborative and productive atmosphere?" (Assess cultural fit and teamwork skills).

Portfolio Presentation Strategy:

• Narrate the ROI: For each key piece in your portfolio, clearly articulate the client's objective, your creative strategy, the tools/techniques used, and the resulting business impact (e.g., "This ad achieved a 2x higher CTR than the benchmark by using X visual hook and Y sound design").

• Highlight Platform Specificity: Emphasize how your creatives are tailored for Meta and TikTok, showcasing understanding of their respective user behaviors and ad formats.

• Showcase Process Flow: Be ready to explain your workflow from brief to final output, including any challenges overcome and lessons learned.

• Visual Storytelling: Use your presentation to tell compelling stories about your creative journey and problem-solving process, not just showcase static images or videos.

• Concise & Focused: Prepare a presentation that is engaging but respects the interviewer's time. Focus on your most relevant and impactful work for this specific role.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also a deep understanding of performance marketing, data-driven decision-making, and the ability to thrive in a fast-paced, client-focused agency environment.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on join.com, ensuring all required fields are completed accurately.

• Customize Your Resume: Tailor your resume to highlight experience in motion design, video editing, paid social advertising (Meta, TikTok), and proficiency with Adobe Creative Suite and AI tools. Quantify achievements whenever possible (e.g., "Increased ad engagement by X%").

• Curate Your Portfolio: Select your strongest, most relevant creative work, focusing on paid social ad examples. Prepare a clear narrative for each piece that explains the creative strategy, process, and performance outcomes. Ensure it's easily accessible (e.g., a professional website or a well-organized PDF).

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on articulating your creative process, strategic rationale, and the impact of your work. Be ready to discuss specific examples in detail.

• Research ADBAKER: Familiarize yourself with ADBAKER's work, client portfolio, and company culture. Understand their focus on performance marketing and identify how your skills and aspirations align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.