Creative Designer, Email & Ad (1 year fixed term contract)

📍 Job Overview

Job Title: Creative Designer, Email & Ad (1 year fixed term contract)

Company: Marley Spoon

Location: Lisbon, Portugal

Job Type: FULL_TIME

Category: Marketing Operations / Creative Marketing

Date Posted: 2026-06-08T18:16:44

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for developing high-impact digital assets for email marketing and paid social advertising campaigns, directly influencing customer engagement and conversion rates.

• The position demands a strong blend of creative conceptualization and data-driven execution, ensuring that all visual content aligns with brand guidelines and drives measurable performance outcomes.

• You will be responsible for the end-to-end creative content lifecycle, from initial concept ideation through to final production and iteration based on performance insights.

• This is a fixed-term contract role, offering a unique opportunity to contribute significantly to Marley Spoon's marketing efforts within a defined period.

📝 Enhancement Note: While the job title is "Creative Designer," the description clearly indicates a focus on performance marketing channels (email and paid social) and the need to translate "brand and performance insights" into assets. Therefore, this role is best categorized under Marketing Operations with a strong creative component, emphasizing the operational execution of marketing campaigns through design. The "1 year fixed term contract" aspect is a key detail for candidates to note.

📈 Primary Responsibilities

• End-to-End Creative Content Development: Manage the complete lifecycle of creative asset creation for email marketing campaigns and paid social advertising, from initial concept and ideation to final production and delivery.

• Performance-Driven Design Execution: Translate campaign objectives, audience insights, and channel-specific dynamics into compelling visual assets that capture attention, resonate with target audiences, and drive measurable engagement and conversion.

• Brand System Integration: Design and adapt creative systems, concept templates, and localized assets for various formats across social media platforms and email for key markets, ensuring strict adherence to brand guidelines and visual identity.

• Cross-Functional Collaboration & Iteration: Work closely with Brand, Email Marketing, and Social Media channel managers, as well as international market teams, to leverage data and channel insights for iterative campaign improvements and creative effectiveness testing.

• Content Calendar Alignment: Deliver creative content and define creative flows in alignment with marketing calendars, ensuring seamless coordination and execution across all relevant teams and stakeholders.

• AI Tool Integration for Exploration: Thoughtfully utilize AI tools (e.g., Midjourney) to accelerate creative exploration and concept development, enhancing the efficiency of the design process.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance and data-driven decision-making, which is characteristic of roles within or closely supporting marketing operations. The need to "translate campaign objectives into compelling creative concepts" and "iterate campaigns, identify opportunities, and continuously improve creative effectiveness through testing" are core operational marketing functions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a degree in Graphic Design, Digital Media, Marketing, or a related field is often preferred for roles requiring this level of creative and strategic input.

Experience: 6+ years of dedicated experience in creative content design specifically for social media and email marketing channels.

Required Skills:

• Digital Content Campaign Design: Proven expertise in creating digital assets for CRM/email marketing, paid social media advertising, web design, and landing pages.

• Design Software Proficiency: Hands-on, expert-level skills in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and mandatory proficiency in AI tools (e.g., Midjourney, DALL-E).

• CRM & Paid Social Expertise: Deep understanding of CRM and Paid Social platforms, including format specifications, best practices, and how creative elements directly impact performance metrics.

• Conceptual Thinking & Execution: Strong ability to develop original creative concepts and execute them fully, adhering to project scope and deadlines.

• Performance-Driven Mindset: Comfortable working within testing and iteration cycles, utilizing data and insights to refine creative outcomes and improve campaign performance.

• Brand System Adherence: Demonstrated ability to work with and maintain brand systems and guidelines, ensuring consistency across all creative outputs.

• Collaboration & Communication: Excellent interpersonal skills for effective collaboration with channel managers, brand teams, and international market stakeholders.

Preferred Skills:

• Motion Graphics & Animation: Experience with motion design tools such as After Effects for creating lightweight animations and dynamic content.

• Web Design & Landing Page Optimization: Familiarity with UI/UX principles for web and landing page design that drive conversions.

• Content Strategy Development: Ability to contribute to or influence content strategy based on creative insights and performance data.

• Localization Experience: Experience adapting creative assets for different international markets.

📝 Enhancement Note: The requirement for "6+ years of experience" and "Deep experience in CRM and Paid Social" points to a senior-level creative role that requires strategic understanding beyond just visual execution. The mandatory AI tools and performance-driven mindset further emphasize the operational and forward-thinking nature of this position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Campaign Case Studies: Showcase specific examples of email marketing and paid social campaigns where your creative contributions demonstrably led to improved engagement, conversion rates, or other key performance indicators (KPIs). Quantify results whenever possible.

• Brand System Application: Include examples demonstrating your ability to work within established brand guidelines, showcasing how you adapted or expanded a brand's visual system across different digital channels.

• Cross-Channel Creative Examples: Present a range of creative assets designed for diverse digital platforms (email, various social media ad formats, landing pages) to illustrate versatility.

• AI-Assisted Design Examples: If possible, include examples where AI tools were used to explore concepts or generate assets, highlighting the process and outcome.

Process Documentation:

• Workflow Demonstrations: Detail your process for managing end-to-end creative development, from brief interpretation and concept generation to asset delivery and iteration, ideally with a visual workflow diagram.

• Testing & Iteration Cycles: Explain how you incorporate A/B testing and performance data into your design process to optimize creative assets for specific channels and audiences.

• Collaboration Protocols: Outline how you collaborate with marketing channel managers, brand teams, and other stakeholders to gather feedback, align on objectives, and ensure successful campaign execution.

📝 Enhancement Note: For a role focused on performance marketing creative, the portfolio should not only showcase aesthetic quality but also the ability to achieve business objectives. Demonstrating a structured, data-informed design process is as crucial as the final visual output.

💵 Compensation & Benefits

Salary Range:

Given the location (Lisbon, Portugal), experience level (6+ years), and specialized skill set (Email & Ad Design, Figma, Adobe Suite, AI tools, CRM/Paid Social expertise), the estimated salary range for this 1-year fixed-term contract role is €35,000 - €50,000 per annum. This range is based on research into comparable creative design roles in the Lisbon market, considering the hybrid work policy and the specialized nature of performance-driven digital asset creation.

Benefits:

• Hybrid Work Policy: Flexibility with a combination of remote and in-office work.

• Generous Annual Leave: 22 days of annual leave, increasing by 2 days for every year of tenure, up to a maximum of 6 additional days.

• Professional Development: 5 training days per year to support skill enhancement and career growth.

• Comprehensive Health Coverage: Private health insurance provided by Tranquilidade.

• Daily Food Allowance: €7.62 per worked day, provided via Coverflex.

• Employee Assistance Program: 24/7 confidential support for personal and professional challenges.

Working Hours:

• Approximately 40 hours per week, with flexibility offered through the hybrid work policy.

📝 Enhancement Note: The salary estimate is based on general market data for a skilled designer in Lisbon. The fixed-term contract nature may influence the final salary negotiation. The benefits package is quite comprehensive for the Portuguese market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically Meal Kit Delivery Service). Marley Spoon operates in a competitive e-commerce and direct-to-consumer market, where effective marketing and brand communication are paramount.

Company Size: Marley Spoon is a significant global player in the food tech industry, operating across multiple continents. This suggests a structured organization with established marketing functions and processes, but also a dynamic, fast-paced environment common in growth-stage companies.

Founded: Marley Spoon was founded in 2014, indicating a relatively modern company with established operational frameworks and a focus on digital-first strategies.

Team Structure:

• Marketing Department: This role sits within the broader marketing function, likely reporting into a Creative Lead or Marketing Manager.

• Cross-Functional Collaboration: The role emphasizes close collaboration with Channel Managers (Email, Social Media), Brand Teams, and international market representatives, highlighting a matrixed organizational approach where input from various departments is valued.

• Operations Integration: The focus on performance insights and campaign goals implies a strong connection to the operational execution of marketing strategies.

Methodology:

• Data-Driven Decision Making: Marley Spoon emphasizes using "brand and performance insights" and "data and channel insights" to drive creative decisions and campaign iterations.

• Agile Creative Development: The need to "continuously learn, iterate, and improve results" suggests an agile approach to creative development, prioritizing quick feedback loops and optimization.

• Brand Consistency & Performance Balance: The role requires balancing adherence to "brand guidelines" with the need to create "visually strong" and "aligned with campaign strategy and business goals" assets that drive "measurable engagement."

Company Website: https://marleyspoon.com/

📝 Enhancement Note: Marley Spoon's global presence and focus on direct-to-consumer marketing mean that this role is integral to customer acquisition and retention efforts, requiring a deep understanding of how creative impacts business outcomes in a competitive e-commerce landscape.

📈 Career & Growth Analysis

Operations Career Level: This position is for a mid-to-senior level Creative Designer with a specialization in performance marketing channels. It requires significant hands-on experience and the ability to work independently on end-to-end creative projects. The "6+ years" requirement places it beyond an entry-level or junior role.

Reporting Structure: The designer will likely report to a Creative Director, Head of Creative, or a Marketing Manager responsible for performance marketing channels. They will collaborate closely with channel managers for Email and Paid Social, as well as brand strategists and international market leads.

Operations Impact: The creative output of this role directly impacts Marley Spoon's customer acquisition costs (CAC), customer lifetime value (CLTV), and overall revenue. By designing effective email and ad creatives, this role contributes to optimizing marketing spend, increasing conversion rates, and strengthening brand perception among target audiences. The ability to translate performance data into actionable creative recommendations is key to this impact.

Growth Opportunities:

• Specialization Deepening: Opportunity to become a highly sought-after expert in performance-driven creative for CPG/e-commerce brands.

• Cross-Functional Skill Development: Gain deeper insights into email marketing strategy, paid social advertising mechanics, and brand management through close collaboration.

• AI Tool Mastery: Develop advanced skills in leveraging AI for creative exploration and production, staying at the forefront of design technology.

• Potential for Contract Extension or Future Roles: While a fixed-term contract, exceptional performance could lead to extensions or opportunities within Marley Spoon's broader marketing or creative teams if future needs arise.

📝 Enhancement Note: The role offers a clear path to deepening expertise in a highly relevant and in-demand area of marketing operations: performance creative. The fixed-term nature means growth is more about skill acquisition and portfolio enhancement than linear career progression within the company.

🌐 Work Environment

Office Type: Marley Spoon operates a hybrid work model, combining remote work with office-based collaboration. This suggests a modern, flexible work environment designed to foster both individual focus and team synergy.

Office Location(s): The role is based in Lisbon, Portugal. Specific office details and the expected frequency of in-office days for the hybrid model would typically be clarified during the interview process.

Workspace Context:

• Collaborative Hub: The office environment likely serves as a hub for brainstorming sessions, team meetings, and cross-functional workshops, encouraging direct interaction with marketing and brand teams.

• Technology Enabled: Expect access to necessary design software, hardware, and collaboration tools required for digital asset creation and communication.

• Dynamic Atmosphere: As a global food brand with a focus on digital marketing, the environment is likely energetic and fast-paced, with a strong emphasis on deadlines and campaign timelines.

Work Schedule:

• The standard working hours are approximately 40 hours per week, aligned with full-time employment. The hybrid policy offers flexibility in managing work location, but adherence to campaign deadlines and collaborative needs will be paramount.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment, offering flexibility while still requiring physical presence for team collaboration. Candidates should inquire about the specific expectations regarding in-office days.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and creative output.

• Creative Challenge/Case Study: You will likely be asked to complete a design task or present a case study from your portfolio that demonstrates your ability to create high-performing assets for email and paid social, and to articulate your creative process.

• Hiring Manager/Team Interview: A discussion with the hiring manager and potentially key collaborators (e.g., channel managers) to assess your conceptual thinking, technical skills, understanding of performance marketing, and cultural fit.

• Final Interview: Potentially a final conversation with a senior leader to discuss the role in more detail and confirm alignment.

Portfolio Review Tips:

• Focus on Performance: Prioritize case studies where you can clearly demonstrate how your creative work directly impacted campaign goals (e.g., increased click-through rates, higher conversion rates, improved engagement). Use data and metrics to support your claims.

• Showcase Process: Be prepared to walk through your design process for specific projects. This includes your initial brief interpretation, concept development, iteration based on feedback or data, and final execution.

• Highlight Channel Expertise: Ensure your portfolio includes strong examples of work specifically for email marketing and various paid social ad formats.

• Demonstrate Brand Understanding: Show how you can effectively work within and adapt to brand guidelines.

• AI Tool Integration: If you have examples of using AI tools, be ready to explain your approach and the benefits it brought to the creative process.

Challenge Preparation:

• Understand Marley Spoon's Brand: Research Marley Spoon's current marketing campaigns, brand messaging, and target audience.

• Analyze Competitor Creatives: Review the email and ad creatives of Marley Spoon's competitors to understand industry trends and identify potential areas for differentiation.

• Prepare for Data Interpretation: Be ready to discuss how you would interpret campaign performance data to inform your creative decisions.

• Practice Articulating Creative Strategy: Develop clear and concise explanations for your creative choices, linking them back to business objectives and audience insights.

📝 Enhancement Note: A strong portfolio that marries creative excellence with demonstrable performance impact is critical for this role. The interview process will likely assess both creative talent and operational understanding of marketing channels.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, wireframing, and prototyping of digital assets.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating complex visual compositions.
  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • InDesign: Potentially for layout and design of more complex email templates or campaign materials.

• AI Tools:

  • Midjourney / DALL-E / Stable Diffusion: For concept generation, mood boarding, asset creation, and accelerating the ideation phase.
  • Other AI-powered design assistants: Familiarity with emerging AI tools that enhance creative workflows.

Analytics & Reporting:

• While not a direct responsibility, familiarity with how creative performance is tracked in tools like Google Analytics, Meta Ads Manager, email marketing platform analytics (e.g., Mailchimp, Klaviyo), and potentially BI tools (e.g., Tableau, Looker) is beneficial for understanding campaign results. CRM & Automation:

• CRM Platforms (e.g., Salesforce, HubSpot): Understanding how email campaigns are segmented and delivered through CRM systems.

• Email Marketing Platforms (e.g., Klaviyo, Mailchimp, Braze): Experience designing for and understanding the capabilities of these platforms.

• Paid Social Ad Platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager): Deep knowledge of ad creative specifications and best practices for these platforms.

📝 Enhancement Note: Proficiency in Figma, Adobe Suite, and AI tools is explicitly stated as mandatory. Understanding the ecosystem of CRM and email marketing platforms is crucial for designing assets that perform effectively.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on achieving measurable results and contributing directly to business objectives through creative excellence.

• Data-Informed: Decisions are guided by data and insights, requiring a willingness to test, learn, and iterate.

• Collaborative Spirit: Emphasis on teamwork, open communication, and working effectively across different departments and with international teams.

• Brand Stewardship: Commitment to upholding and enhancing the Marley Spoon brand identity across all creative outputs.

• Efficiency & Innovation: Valuing smart workflows, leveraging new technologies (like AI), and continuously seeking ways to improve processes and outcomes.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing channel managers, brand strategists, and potentially product/merchandising teams to ensure creative alignment with overall campaign and business goals.

• Feedback-Driven: A culture that embraces constructive feedback from peers and stakeholders to refine creative work and optimize campaign performance.

• Agile & Responsive: The ability to adapt quickly to changing campaign needs, market trends, and performance data is likely highly valued.

📝 Enhancement Note: The company culture seems to blend creative passion with a pragmatic, results-driven approach, typical of successful e-commerce and performance marketing teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: The core challenge will be creating visually compelling and on-brand assets that also meet stringent performance metrics for diverse channels.

• Rapid Iteration Cycles: Keeping up with the fast pace of digital marketing, campaign updates, and the need for frequent creative iteration based on performance data.

• Localization Complexity: Adapting creative concepts and assets to resonate with different cultural nuances and market preferences across various regions.

• Evolving AI Landscape: Staying current with the rapid advancements in AI tools and effectively integrating them into the design workflow without compromising quality or originality.

Learning & Development Opportunities:

• Performance Marketing Expertise: Deepen understanding of what drives performance in email and paid social channels, translating creative insights into actionable strategies.

• Cross-Channel Strategy: Gain exposure to broader marketing strategies and how creative fits into the customer journey across different touchpoints.

• AI Tool Mastery: Become proficient in using advanced AI tools for creative ideation, asset generation, and workflow optimization.

• Global Brand Exposure: Work with international teams, gaining insights into global marketing operations and creative adaptation.

📝 Enhancement Note: This role offers significant opportunities to develop specialized skills in a high-demand area of marketing operations, particularly with the integration of AI.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing an email campaign to re-engage lapsed subscribers for a meal kit service?"

• "Describe a time you used performance data to significantly improve a paid social ad creative. What was your process?"

• "Walk us through your process for developing a new creative concept for a seasonal promotion across email and paid social."

• "How do you ensure brand consistency when creating assets for different channels and markets?"

• "What are your thoughts on using AI tools in the creative process? Can you share an example of how you've leveraged them?" Company & Culture Questions:

• "What excites you about Marley Spoon's brand and mission?"

• "How do you approach collaboration with channel managers and brand teams, especially when there are differing opinions on creative direction?"

• "How do you stay updated on the latest trends in email marketing and paid social creative?"

• "Describe your ideal work environment and how you thrive in a hybrid setting." Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the objective, your role, the challenge, your creative solution, the process (including data/insights used), and the measurable results.

• Quantify Impact: Use specific numbers and percentages to demonstrate the success of your creative work (e.g., "+15% CTR," "Reduced CPA by 10%").

• Showcase Versatility: Highlight a range of assets and demonstrate your ability to adapt your style and approach based on channel and audience.

• Explain Your Process: Be ready to articulate your thought process, decision-making, and how you leveraged tools (including AI) to achieve the outcome.

• Be Prepared for Live Critiques/Tasks: Some interviews might include a short, timed creative exercise or a critique of existing Marley Spoon creative.

📝 Enhancement Note: Interviews will likely focus on assessing your ability to connect creative execution with business outcomes and your proficiency with the specified toolset.

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application through the provided link on the Marley Spoon careers page.

• Tailor Your Resume: Ensure your resume highlights your 6+ years of experience in email and paid social design, emphasizing quantifiable achievements and proficiency in Figma, Adobe Creative Suite, and AI tools. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects that showcase performance-driven creative for email and paid social. Prioritize case studies with clear metrics and a demonstrable impact on business goals.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on articulating your process, rationale, and the results achieved for each project. Be ready to discuss how you would approach creative challenges for Marley Spoon.

• Research Marley Spoon: Familiarize yourself with Marley Spoon's brand, current marketing campaigns, target audience, and competitors to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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