UX Designer, MarTech

📍 Job Overview

Job Title: UX Designer, MarTech

Company: Google

Location: Los Angeles, California, United States

Job Type: Full-Time

Category: User Experience (UX) Design / Marketing Technology (MarTech)

Date Posted: 2026-06-08

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the design of innovative, AI-first Generative UI (Gen-UI) experiences within Google's Marketing Technology (MarTech) ecosystem.

• Own the end-to-end user journey for complex enterprise products, from initial concept and research to final launch and iteration, ensuring alignment with both user needs and critical business objectives.

• Collaborate closely with cross-functional teams, including Product Management, Engineering, UX Research, and business stakeholders, to translate complex requirements into intuitive and engaging user interfaces.

• Contribute to the evolution and application of Google's design language and design systems, ensuring consistency and scalability across a global platform.

• Shape the future of how millions of businesses interact with Google's ecosystem through cutting-edge UX design and AI integration.

📝 Enhancement Note: This role is a hybrid of UX Design and MarTech specialization, focusing on AI-driven interfaces. The emphasis on "enterprise engagement at a global scale" and "AI-first transformation" suggests a need for sophisticated UX thinking that can handle complex business workflows and large user bases. The mention of "0-to-1 generative interfaces" and "internal scaled workflow tools" indicates a significant opportunity for innovation and impact.

📈 Primary Responsibilities

• Conceptualize, design, and prototype user-centered solutions for MarTech platforms, with a strong focus on AI-driven features and Generative UI.

• Conduct and leverage user research, design exploration, and competitive analysis to inform design decisions and identify opportunities for innovation.

• Develop comprehensive user flows, wireframes, high-fidelity mockups, and interactive prototypes to effectively communicate design concepts and solutions.

• Collaborate effectively with Product Managers, Engineers, UX Researchers, and various business stakeholders to ensure successful product development and launch.

• Champion user needs and business goals by balancing the two to achieve optimal outcomes and drive adoption of MarTech solutions.

• Contribute to and maintain a robust design system, ensuring consistency, scalability, and efficiency in design execution across multiple product surfaces.

• Design for accessibility, ensuring that all user experiences are inclusive and usable by individuals with diverse abilities.

• Participate in design reviews, providing and receiving constructive feedback to elevate the quality of design work.

• Translate complex business requirements into clear, intuitive, and elegant user interfaces that simplify user tasks and accelerate business growth.

• Manage design projects from initiation through completion, ensuring timely delivery of design artifacts and adherence to project timelines.

📝 Enhancement Note: The responsibilities highlight a full-cycle UX design role with a specific focus on the MarTech domain and emerging AI technologies. The emphasis on "end-to-end journeys," "0-to-1 generative interfaces," and "internal scaled workflow tools" suggests that candidates will be expected to take significant ownership and drive product innovation from the ground up.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Human-Computer Interaction (HCI), Interaction Design, Graphic Design, Computer Science, or a related field, or equivalent practical experience. Experience:

• A minimum of 4 years of professional experience in interaction design, UX design, or product design, with a proven track record of delivering high-quality user experiences.

• Demonstrated experience in product development lifecycles, from concept to launch, working on both consumer-facing and enterprise products.

• Experience collaborating with multidisciplinary teams, including designers, researchers, engineers, product leads, and business stakeholders. Required Skills:

• Interaction Design: Deep understanding of interaction design principles and methodologies for creating intuitive and efficient user interfaces.

• UX Design: Proficiency in the end-to-end UX design process, including user research, information architecture, wireframing, prototyping, and usability testing.

• User Flows & Wireframing: Ability to create detailed user flows and low-fidelity wireframes to map out user journeys and information architecture.

• Prototyping: Skill in developing interactive prototypes (low and high-fidelity) using industry-standard tools to test and communicate design concepts.

• Design Systems: Experience defining, contributing to, or working with established design systems to ensure design consistency and scalability.

• Cross-functional Collaboration: Proven ability to work effectively with diverse teams and stakeholders across engineering, product management, and business units.

• User Research: Experience conducting or collaborating on user research to gather insights and inform design decisions.

• Visual Design Skills: Strong visual design capabilities, including an understanding of typography, color theory, layout, and aesthetic principles.

Preferred Skills:

• Accessibility Design: Experience designing for accessibility (WCAG compliance) to ensure products are usable by all individuals.

• Generative UI (Gen-UI) Design: Familiarity or experience with designing interfaces for AI-powered generative systems.

• MarTech Domain Knowledge: Understanding of marketing technology platforms, their functionalities, and user needs within this domain.

• Enterprise Product Design: Experience designing complex, scalable solutions for enterprise-level users and business workflows.

• Communication Skills: Ability to articulate design decisions clearly and persuasively to various audiences, including senior leadership.

• AI-First Transformation: Experience contributing to or designing for AI-driven product transformations.

📝 Enhancement Note: The preferred qualifications emphasize a forward-thinking candidate who can navigate complex organizational structures and deliver at scale. Experience with accessibility and visual design are crucial for Google's user-centric approach. The mention of "AI-first transformation" and "Gen-UI" suggests a need for candidates comfortable with cutting-edge technology and innovative design paradigms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that showcases a minimum of 4 significant projects demonstrating expertise across the full UX design lifecycle.

• Projects should highlight your ability to tackle complex user problems with innovative and effective design solutions.

• Showcase experience in creating detailed user flows, wireframes, high-fidelity mockups, and interactive prototypes that clearly articulate your design thinking.

• Include examples of your contributions to or utilization of design systems, demonstrating an understanding of scalable and consistent design practices.

• Projects should reflect experience with both consumer-facing and enterprise products, addressing diverse user needs and business objectives. Process Documentation:

• Within your portfolio, clearly articulate your design process for each project, including:

  • Discovery & Research: How you identified user needs and business requirements.
  • Ideation & Design: Your approach to concept development, wireframing, and prototyping.
  • Iteration & Testing: How you incorporated feedback and conducted usability testing.
  • Collaboration: How you partnered with cross-functional teams (Engineering, PM, Research).
  • Final Deliverables: The polished UI designs and prototypes handed off for development.

• Provide evidence of how your designs balanced user needs with business goals, demonstrating an understanding of MarTech objectives.

• Showcase how you applied design system principles or contributed to their evolution in your projects.

📝 Enhancement Note: For a UX role at Google, the portfolio is paramount. Candidates must demonstrate not just the final output but the strategic thinking and process behind it. The emphasis on "enterprise engagement at a global scale" means demonstrating an ability to handle complexity and scale, and the "AI-first transformation" aspect suggests a need for forward-thinking approaches.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $132,000 - $190,000 USD per year.

• Explanation: This range is based on the provided salary information for US-based roles at Google for a UX Designer with 2-5 years of experience in a high-cost-of-living area like Los Angeles. This estimate aligns with industry benchmarks for similar roles at major tech companies.

Benefits:

• Bonus Target: Potential for a 15% target bonus, tied to individual and company performance.

• Equity: Opportunity for stock grants, aligning employee success with company growth.

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Retirement Savings: 401(k) plan with company match.

• Paid Time Off: Generous vacation, sick leave, and paid holidays.

• Parental Leave: Paid leave for new parents.

• Professional Development: Access to learning resources, training programs, and conferences.

• Wellness Programs: Resources and benefits focused on employee well-being.

• Other Perks: Employee assistance programs, commuter benefits, and on-site amenities (where applicable).

Working Hours:

• Standard: Typically 40 hours per week, with flexibility expected around project deadlines and launch cycles.

• Flexibility: While the role is on-site, Google often offers a degree of flexibility in daily schedules, allowing for adjustments in start and end times to accommodate personal needs, provided work is completed and collaboration is maintained.

📝 Enhancement Note: The provided salary range is explicitly stated in the job description. The benefits package at Google is known to be comprehensive and highly competitive, covering health, financial well-being, work-life balance, and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Internet Services & Software)

Company Size: Large Enterprise (10,000+ employees)

Founded: 1998. Google has a long history of innovation, user-centric design, and data-driven decision-making, which heavily influences its product development and internal culture.

Team Structure:

• This role is within the MarTech UX team, which is part of Google's broader marketing and product organizations.

• You will collaborate closely with UX Designers, UX Researchers, Product Managers, Engineers, and various business stakeholders across different product areas.

• The team structure likely emphasizes cross-functional collaboration, with designers working within product pods or feature teams.

• Reporting lines typically go through UX leadership, with direct collaboration across product and engineering leads. Methodology:

• User-Centered Design: Google's core philosophy, "Focus on the user and all else will follow," is deeply embedded in all design and development processes.

• Data-Driven Decisions: Insights from user research, A/B testing, and product analytics are critical for informing design choices and product strategy.

• Iterative Development: Agile methodologies are common, with a focus on rapid prototyping, testing, and iteration to refine user experiences.

• Design Systems: A strong emphasis on leveraging and contributing to comprehensive design systems for consistency and efficiency at scale.

• AI-First Approach: Increasingly, AI is integrated into product development and user experience design, aiming to create more intelligent and personalized interactions.

Company Website: https://www.google.com

📝 Enhancement Note: Google's culture is renowned for its emphasis on innovation, data, and user focus. For a MarTech UX role, this translates to designing solutions that are not only user-friendly but also drive significant business outcomes for marketers and businesses using Google's ecosystem, with a strong push towards AI integration.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX Designer. This role is positioned for individuals with established foundational UX skills and some experience in product development. It requires the ability to work independently on defined projects while also collaborating effectively within a team. The scope includes contributing to significant product features and potentially leading design efforts for specific components or initiatives.

Reporting Structure:

• The UX Designer will likely report to a UX Manager or Lead within the MarTech UX team.

• They will work closely with Product Managers and Engineering Leads for specific product initiatives.

• Collaboration extends across various departments, including Marketing, Sales Operations (indirectly through MarTech tools), and other Product Engineering teams. Operations Impact:

• This role has a direct impact on the effectiveness of Google's MarTech ecosystem, influencing how businesses engage with Google's products and services.

• By designing intuitive and efficient interfaces, the UX Designer will help accelerate business growth for millions of users.

• The focus on AI-first transformation means this role is at the forefront of shaping future business engagement strategies, driving innovation and competitive advantage for Google.

• Improvements in MarTech tools can lead to increased efficiency for marketing teams, better campaign performance, and enhanced customer relationship management, all contributing to Google's overall business success. Growth Opportunities:

• Senior UX Designer: Progression to a Senior UX Designer role, taking on more complex projects, mentoring junior designers, and having a greater strategic influence.

• Specialization: Deepen expertise in specific areas like AI/ML UX, MarTech product strategy, or accessibility design.

• Leadership: Transition into UX Management or Design Lead roles, overseeing teams and strategic design direction.

• Cross-functional Moves: Opportunities to move into Product Management or UX Research roles within Google, leveraging design expertise.

• Learning & Development: Access to Google's extensive internal training, workshops, and external conferences to continuously enhance design skills and stay abreast of industry trends.

📝 Enhancement Note: The role offers a clear path for growth within Google's robust UX organization. The focus on MarTech and AI presents a unique opportunity to develop specialized skills in high-demand areas, leading to significant career advancement.

🌐 Work Environment

Office Type: On-site at a Google office in Los Angeles, CA. Google offices are known for their collaborative design, comfortable workspaces, and amenities aimed at fostering productivity and innovation.

Office Location(s):

• Los Angeles, California, United States. This location offers a vibrant tech hub environment with access to talent and industry events. Workspace Context:

• Collaborative Spaces: Access to meeting rooms, brainstorming areas, and open-plan workstations designed to encourage team interaction and cross-pollination of ideas.

• Tools & Technology: State-of-the-art hardware and software, including powerful workstations, high-resolution displays, and access to Google's internal design and development tools.

• Team Interaction: Frequent opportunities for informal and formal interactions with colleagues, fostering a strong sense of community and shared purpose.

• Amenities: Typically includes on-site cafes, recreational areas, and other facilities to support employee well-being and work-life integration.

Work Schedule:

• The standard work week is 40 hours. While the role is on-site, Google generally supports flexible work arrangements where possible, allowing employees to adjust their daily start and end times to balance personal commitments with work responsibilities, provided project needs and team collaboration are met.

📝 Enhancement Note: The on-site requirement in Los Angeles suggests a preference for in-person collaboration, which is often crucial for complex design projects and fostering team cohesion at Google. The environment is designed to support deep work and creative problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter screens applications and resumes, looking for minimum qualifications and portfolio relevance.

• Recruiter Phone Screen: A discussion about your background, experience, interest in the role, and salary expectations.

• Design Exercise/Challenge: Candidates may be given a design problem to solve within a set timeframe, either take-home or timed during an interview session.

This assesses problem-solving skills, design thinking, and process.

• On-site (or Virtual) Interviews: Typically a series of 4-5 interviews, each lasting 45-60 minutes. These usually include:

  • Portfolio Review: A deep dive into your submitted work, where you present 2-3 key projects, explaining your process, decisions, and impact.
  • UX Fundamentals: Questions assessing your understanding of core UX principles, user research methodologies, and interaction design.
  • Cross-functional Collaboration: Scenarios and questions exploring how you work with engineers, product managers, and other stakeholders.
  • Behavioral Questions: Assessing your problem-solving approach, teamwork, communication style, and ability to handle ambiguity.
  • Design System/Visual Design: Questions related to your experience with design systems and visual design skills.

• Hiring Committee Review: Interview feedback is compiled and reviewed by a hiring committee to make a final decision.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best demonstrate your skills relevant to MarTech, AI-driven interfaces, and enterprise UX. Highlight your role and contributions clearly.

• Tell a Story: For each project, walk through the problem, your process, the challenges you faced, your design decisions, and the impact/outcomes. Use visuals effectively.

• Focus on Process: Emphasize how you arrived at your solutions, not just the final designs. Explain your rationale, research methods, and iterations.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced task completion time, improved user satisfaction).

• Prepare for Questions: Anticipate questions about your design choices, trade-offs, collaboration challenges, and how you handle feedback.

• Showcase Adaptability: Include projects that demonstrate your ability to work with different types of products (consumer/enterprise) and technologies (AI).

Challenge Preparation:

• Understand the Scope: If given a take-home challenge, carefully read and understand the prompt. Clarify any ambiguities.

• Define the Problem: Clearly articulate the problem you are solving and the target users.

• Outline Your Process: Structure your solution by outlining your design process, from research and ideation to prototyping and final recommendations.

• Visualize Your Solution: Use wireframes, mockups, and user flows to present your proposed design.

• Justify Your Decisions: Explain the reasoning behind your design choices, linking them back to user needs and business goals.

• Consider Constraints: Acknowledge potential technical or business constraints and how your design addresses them.

📝 Enhancement Note: Google's interview process is rigorous. The portfolio review is a critical component, requiring candidates to articulate their design thinking and impact effectively. Preparation for design challenges and behavioral questions is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Prototyping & Design: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD), InVision, Principle.

• User Research & Testing: UserTesting.com, Lookback, Maze, Qualtrics, Google's internal research tools.

• Collaboration & Project Management: Google Workspace (Docs, Sheets, Slides, Meet), Jira, Asana, Trello.

Analytics & Reporting:

• Data Analysis: Google Analytics, Tableau, Looker (Google's BI platform), SQL (for data querying).

• Performance Tracking: Understanding how to track key UX metrics for MarTech platforms.

CRM & Automation:

• CRM Platforms: Familiarity with CRM concepts and platforms (e.g., Salesforce, HubSpot) is beneficial, as MarTech tools often integrate with or serve CRM functions.

• Automation Tools: Understanding of workflow automation principles and tools relevant to marketing processes.

• Integration Concepts: Awareness of how different MarTech tools integrate to create a cohesive ecosystem.

📝 Enhancement Note: Proficiency in industry-standard UX design and prototyping tools is essential. Familiarity with Google's internal tools (like Google Workspace and Looker) is a plus. Understanding how UX design impacts MarTech and CRM systems is key.

👥 Team Culture & Values

Operations Values:

• User Focus: Prioritizing user needs and ensuring intuitive, delightful experiences is paramount.

• Data-Driven: Decisions are informed by research, analytics, and user feedback, not just intuition.

• Innovation: A culture that encourages experimentation, pushing boundaries, and developing cutting-edge solutions (especially with AI).

• Collaboration: Strong emphasis on teamwork, open communication, and cross-functional partnerships.

• Impact: Driving tangible business results and making a significant difference for users and the company.

• Inclusivity: Commitment to designing accessible products for everyone.

Collaboration Style:

• Open Communication: Encourages direct and transparent communication across teams.

• Cross-functional Integration: Designers work embedded within product teams, fostering strong partnerships with PMs and Engineers.

• Feedback Loops: Regular design reviews and critiques are standard practice for continuous improvement.

• Knowledge Sharing: Team members are encouraged to share learnings, best practices, and insights through presentations, documentation, and informal discussions.

• Agile & Iterative: Embraces iterative development and agile methodologies, requiring flexibility and adaptability in collaboration.

📝 Enhancement Note: Google's values are deeply ingrained. For this role, expect a highly collaborative environment where design is integrated early and often with product and engineering. The "AI-first transformation" aspect implies a culture that embraces rapid learning and adaptation to new technologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Scale: Creating intuitive experiences for millions of diverse business users globally requires careful consideration of various needs, contexts, and technical capabilities.

• Balancing Complex Needs: Harmonizing the often competing demands of user experience, business goals, technical feasibility, and AI integration within MarTech platforms.

• Navigating Ambiguity: Working on "0-to-1" generative interfaces and AI-first transformations involves inherent ambiguity and the need to define new paradigms.

• Staying Ahead of AI Advancements: The rapid evolution of AI and Generative UI requires continuous learning and adaptation to leverage new capabilities effectively in design.

• Cross-functional Alignment: Ensuring alignment and buy-in from numerous stakeholders across different departments and levels within a large organization like Google.

Learning & Development Opportunities:

• AI & Generative UI Specialization: Deep dive into the latest advancements in AI-driven design, machine learning, and generative interfaces.

• MarTech Expertise: Develop a deep understanding of the marketing technology landscape and its evolving needs.

• Advanced Design Methodologies: Access to Google's internal training on cutting-edge UX research, interaction design, and visual design techniques.

• Leadership Development: Opportunities to hone leadership, mentoring, and strategic thinking skills through project ownership and team collaboration.

• Industry Conferences & Certifications: Support for attending relevant industry events and pursuing professional certifications.

📝 Enhancement Note: The role presents significant challenges due to its cutting-edge nature (AI, Gen-UI) and scale, but these also translate into substantial growth opportunities for individuals looking to specialize in these high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you designed a complex enterprise product. What were the key challenges, and how did you address them?" Prepare a specific case study from your portfolio that showcases your experience with enterprise-level solutions, detailing your process, decision-making, and the impact.

• "How do you balance user needs with business goals, especially in a MarTech context?" Be ready to discuss your frameworks for evaluating trade-offs and prioritizing features, using examples of how you've achieved this balance in past projects.

• "Describe your experience with design systems. How do you ensure consistency and scalability in your designs?" Prepare to discuss your involvement