Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Social Brothers BV

Location: Utrecht, Utrecht, Netherlands

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-07-20

Experience Level: Mid-Level (2-5 years suggested)

Remote Status: Hybrid

🚀 Role Summary

• Design and produce compelling visual assets and short-form videos for diverse marketing campaigns, including paid social, employer branding, recruitment marketing, and e-commerce initiatives.

• Collaborate closely with a multidisciplinary team of designers, consultants, and ad specialists to brainstorm creative concepts, develop storyboards, and optimize existing advertising content.

• Maintain brand consistency across multiple brands by designing and adapting content to adhere to established visual guidelines and hierarchies.

• Leverage a suite of industry-standard design and video editing tools, including Figma, CapCut, and the Adobe Creative Suite, with an emphasis on continuous learning and adoption of emerging AI creative tools.

📝 Enhancement Note: This role is positioned as a Creative Designer, however, the responsibilities heavily lean into the operational execution of marketing creative. The emphasis on campaign types (paid social, recruitment marketing, e-commerce), ad variants, optimization, and brand consistency suggests a strong need for operational efficiency and strategic creative output, aligning it with a Marketing Operations or Creative Operations function. The mention of AI tools also points to a forward-thinking, efficiency-driven approach.

📈 Primary Responsibilities

• Develop visually engaging graphics, animations, and short-form video content for paid social media advertisements, employer branding materials, recruitment marketing campaigns, and e-commerce platforms.

• Contribute to the ideation and conceptualization phases of campaigns by proposing creative hooks, developing storyboards, and assisting in the creation of concise scripts.

• Ensure brand integrity and visual consistency by designing and adapting creative assets for multiple brands, adhering to their respective style guides and visual hierarchies.

• Generate multiple variations of ad creatives and actively participate in the optimization of existing advertisements based on performance data and A/B testing insights.

• Execute light DTP tasks, such as formatting flyers and other print materials, to support broader marketing and communication efforts.

• Foster strong collaborative relationships with internal design teams, marketing consultants, and ad specialists to ensure seamless project execution and alignment on creative strategies.

• Proficiently utilize design and video editing software such as Figma, CapCut, Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.

• Experiment with and integrate AI-powered creative tools (e.g., ChatGPT, Gemini, Nano Banana pro, Higgsfield, Seedream, Flux, Veo, Kling, Sora) into the workflow to enhance creativity and efficiency.

📝 Enhancement Note: The responsibilities clearly outline a blend of creative execution and campaign support, indicative of a role within a marketing operations or creative agency environment focused on delivering high-volume, optimized creative assets. The emphasis on "creating ad variants and optimizing existing ads" points directly to an operational approach to creative production.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating creative talent and design principles is essential. A background in Graphic Design, Multimedia Arts, Marketing, or a related field is beneficial.

Experience: Minimum of 2-5 years of professional experience in a creative design role, preferably within an agency or in-house marketing team with a focus on digital advertising and content creation.

Required Skills:

• Proven proficiency in graphic design principles, including layout, typography, color theory, and visual hierarchy.

• Expertise with core Adobe Creative Suite applications: Photoshop, Illustrator, InDesign.

• Experience with video editing software, particularly Premiere Pro and After Effects, for creating and editing short-form video content.

• Familiarity with Figma for collaborative design workflows.

• Ability to create engaging and "snappy" visual content that captures attention.

• Strong understanding of brand guidelines and the ability to maintain visual consistency across multiple brands.

• Capability to articulate the rationale behind creative choices, including visuals, hooks, and calls-to-action (CTAs).

• Excellent collaboration and communication skills, with the ability to work effectively both independently and as part of a team.

• Adaptability and the capacity to manage multiple projects and deadlines effectively in a fast-paced environment.

• Basic understanding or a strong willingness to learn about video recording and editing. Preferred Skills:

• Hands-on experience with CapCut for quick video editing.

• Demonstrated interest and practical experience using AI tools for creative acceleration (e.g., ChatGPT, Gemini).

• Experience in DTP tasks, such as layout and formatting for print materials.

• Background in advertising, particularly paid social media creative development.

• Understanding of A/B testing principles for creative optimization.

📝 Enhancement Note: The "2-5 years" experience level is inferred from the breadth of tools and responsibilities, suggesting a need for someone who has moved beyond entry-level tasks but is not yet a senior art director. The emphasis on AI tools and a willingness to learn positions this role for proactive individuals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of creative design projects, with a strong emphasis on digital advertising campaigns (paid social, display ads) and short-form video content.

• Examples demonstrating the ability to create brand-consistent content across different platforms and for multiple brands.

• Case studies or project examples that highlight the candidate's thought process, including how they approached challenges, developed concepts, and achieved specific campaign objectives.

• Visuals and videos that exemplify a "snappy, eye-catching" style suitable for fast-paced digital environments.

• Evidence of optimization work, such as variations of ads or creative iterations based on performance feedback. Process Documentation:

• Candidates should be prepared to discuss their design process from brief to final delivery, including how they manage feedback and iterations.

• Ability to explain how they conceptualize and storyboard video content, demonstrating an understanding of narrative flow and visual pacing.

• Examples of how they have applied brand guidelines and maintained visual hierarchy in their work.

• Discussion of how they would approach integrating new AI tools into their existing workflow to improve efficiency and creative output.

📝 Enhancement Note: For creative roles in operations-focused marketing, a portfolio is paramount. The focus here is on demonstrating not just aesthetic skill but also an understanding of campaign goals, optimization, and efficient workflow, which are key operational considerations.

💵 Compensation & Benefits

Salary Range: €2,550 - €3,500 gross per month. This range is based on the provided information and is subject to variation based on the candidate's specific knowledge and work experience.

Benefits:

• Travel allowance based on €0.23 per kilometer.

• Company-provided laptop.

• Personal development budget for continuous learning.

• Access to 1-on-1 coaching sessions, workshops, and lectures.

• Participation in team events, including social activities like boat trips, sports tournaments, Friday afternoon drinks, weekend getaways, and work vacations.

• Free access to the on-site gym.

• Pension scheme with no mandatory employee contribution.

• Potential for hybrid work arrangements after the onboarding period.

Working Hours: The standard working hours are 40 hours per week.

📝 Enhancement Note: The salary range provided is specific to the Netherlands and aligns with mid-level creative roles in the Utrecht region. The benefits package is comprehensive, emphasizing professional development, work-life balance, and employee well-being, which are attractive to operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & Advertising. Social Brothers BV operates within the dynamic digital marketing landscape, specializing in areas like paid social, employer branding, and e-commerce marketing. This context means the company is likely fast-paced, data-driven, and focused on innovative solutions to client challenges.

Company Size: Approximately 60 professionals. This size suggests a company that is established enough to have structured processes and resources but still agile and collaborative enough for individuals to make a significant impact and have visibility.

Founded: While the founding date is not explicitly provided, the company's growth to 60 professionals indicates a history of successful operations and expansion within the digital marketing sector.

Team Structure:

• The Creative Designer will be part of a team of approximately 60 enthusiastic professionals.

• They will collaborate closely with other designers, consultants, and ad specialists, indicating a cross-functional team structure focused on client campaign delivery.

• The role allows for a combination of independent work and teamwork, suggesting an environment that values both autonomy and collective effort. Methodology:

• Data-Driven Creativity: The emphasis on creating "ad variants and optimizing existing ads" suggests a process that relies on performance data to inform creative decisions.

• Agile Campaign Execution: Working on "paid social, employer branding, recruitment marketing, and e-commerce" implies a need for quick turnaround times and adaptability to campaign performance and client needs.

• Continuous Learning & Innovation: The explicit mention of AI tools and personal development opportunities highlights a culture that embraces new technologies and encourages skill enhancement.

Company Website: www.socialbrothers.nl

📝 Enhancement Note: The company's focus on digital marketing and its size suggest an environment where operational efficiency in creative production is highly valued. Collaboration with "consultants and ad-specialists" reinforces the operational aspect of this creative role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Designer. It requires a solid foundation in design tools and principles, along with the ability to execute and optimize creative assets for marketing campaigns. It’s a step beyond junior roles, involving more responsibility in campaign execution and creative problem-solving.

Reporting Structure: The candidate will report into a design lead or a marketing manager, working collaboratively with other designers, consultants, and ad specialists. This structure facilitates cross-functional learning and project integration.

Operations Impact: The Creative Designer plays a crucial role in the operational success of marketing campaigns by producing high-quality, optimized creative assets that drive engagement and conversion. Their work directly impacts campaign performance metrics, brand perception, and ultimately, the client's return on investment (ROI). The ability to quickly iterate and optimize designs based on data is a key operational contribution.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like short-form video production, advanced AI creative tool integration, or motion graphics.

• Creative Leadership: Progress to a Senior Creative Designer or Art Director role, taking on more strategic creative direction and mentoring junior designers.

• Marketing Operations Integration: Develop a stronger understanding of campaign strategy and performance analytics, potentially transitioning into a role that bridges creative and marketing operations.

• Continuous Learning: Utilize the provided personal development budget, coaching, workshops, and lectures to acquire new skills and stay ahead of industry trends.

📝 Enhancement Note: The growth path here is framed not just in terms of creative progression but also in how the role contributes to broader marketing operations and strategic objectives. The emphasis on optimization and AI integration offers avenues for specialized operational skill development.

🌐 Work Environment

Office Type: The company offers the possibility of working partly from home after the onboarding period, indicating a hybrid work model. The description of events like "bootje varen, sporttoernooien, vrijdagmiddagborrels, weekendje weg en een werkvakantie" suggests a strong emphasis on team building and a vibrant, social office culture.

Office Location(s): Utrecht, Utrecht, Netherlands. The specific office amenities include an on-site gym.

Workspace Context:

• Collaborative Hub: The office environment is designed to foster collaboration, with opportunities to work both independently and in teams, and regular team events to build camaraderie.

• Technologically Equipped: A company laptop is provided, and the role necessitates proficiency with a range of design and video editing tools, including emerging AI technologies.

• Interactive Team Dynamics: The presence of 60 enthusiastic professionals and the emphasis on working with designers, consultants, and ad specialists means ample opportunities for knowledge sharing and cross-functional interaction.

Work Schedule: The standard working hours are 40 hours per week, with the flexibility of hybrid work after onboarding, allowing for a balance between focused creative work and personal life management.

📝 Enhancement Note: The hybrid work option and emphasis on team events are key elements for operations professionals who value flexibility and a strong team culture. The mention of an on-site gym also points to a company that invests in employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess creative skills, tool proficiency, and alignment with the role requirements.

• Creative Challenge/Portfolio Review: A session where you will present your portfolio, discuss your design process, and potentially complete a small creative task. Focus on showcasing your ability to create brand-consistent, optimized, and engaging content. Be prepared to explain your rationale behind design choices and how you've used tools effectively.

• Team & Stakeholder Interviews: Discussions with team members (designers, consultants, ad specialists) and potentially a hiring manager to assess collaboration style, problem-solving skills, and cultural fit. Demonstrate your understanding of campaign goals and how your creative work supports them.

• Final Interview: A discussion to finalize details, confirm understanding of the role, and assess overall suitability for Social Brothers BV.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your skills in digital advertising creative, short-form video, and brand consistency. Include examples of ad variations and optimization if possible.

• Tell a Story: For each project, explain the brief, your creative process, the tools used, the challenges faced, and the impact of your work (even if anecdotal). Quantify results where possible.

• Showcase Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Suite, CapCut, and any AI tools you've experimented with.

• Highlight AI Interest: If you have experience or a strong interest in AI creative tools, prepare to discuss how you see them as a creative accelerator.

• Brand Sensitivity: Demonstrate your understanding of brand hierarchy and consistency through your examples.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, ensure you fully understand the objectives, target audience, and any brand constraints.

• Focus on Efficiency: For operational roles, demonstrating an efficient workflow and the ability to produce quality results quickly is key.

• Articulate Your Rationale: Be prepared to explain why you made specific design choices, connecting them back to campaign goals and best practices.

• Showcase Adaptability: Be ready to discuss how you would adapt your style or approach for different brands or campaign objectives.

📝 Enhancement Note: The emphasis on a portfolio review and potential creative challenge underscores the practical nature of this role. Candidates should prepare to demonstrate not just creative flair but also an operational understanding of how creative supports marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative design, UI/UX prototyping, and asset creation. Proficiency in Figma is a must for team collaboration.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, graphic design, and digital asset creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For DTP tasks, layout design for flyers, and print materials.
  • Premiere Pro: For professional video editing, cutting, and sequencing footage.
  • After Effects: For motion graphics, visual effects, and advanced video compositing.

• CapCut: For quick and efficient editing of short-form videos, particularly for social media.

• AI Tools:

  • ChatGPT, Gemini: For content ideation, scriptwriting assistance, and prompt engineering.

  • Nano Banana pro, Higgsfield, Seedream, Flux, Veo, Kling, Sora: For advanced AI-driven content generation (images, video). Analytics & Reporting: While not explicitly listed as a primary responsibility for this role, understanding how creative performance is tracked and reported (e.g., through ad platform analytics) is beneficial for optimization.

CRM & Automation: No specific CRM or automation tools are mentioned as primary for this role, but familiarity with how creative assets integrate into marketing automation platforms or campaign management systems is a plus.

📝 Enhancement Note: The extensive list of required design and video editing software, coupled with the explicit mention of numerous AI tools, highlights the company's commitment to leveraging cutting-edge technology for creative production and efficiency. This is a key operational differentiator.

👥 Team Culture & Values

Operations Values:

• Curiosity and Experimentation: A strong emphasis on being curious, open to learning, and willing to experiment with new tools and approaches, especially AI.

• Efficiency and Optimization: A drive to create "snappy, eye-catching content" and to continuously optimize existing ads, indicating a value placed on effective and efficient creative output.

• Brand Sensitivity and Strategic Thinking: An appreciation for brand consistency and the ability to understand and articulate why a visual or CTA works, connecting creative execution to strategic goals.

• Collaboration and Teamwork: A culture that encourages working together with designers, consultants, and ad specialists, while also supporting independent work.

• Continuous Improvement: A commitment to personal and professional development, driven by a desire for growth in skills, professionalism, and communication.

Collaboration Style:

• Cross-Functional Integration: The role requires working closely with designers, consultants, and ad specialists, fostering a collaborative environment where different expertise converges on campaign goals.

• Feedback and Iteration: A willingness to receive and incorporate feedback, essential for optimizing creative assets and ensuring brand consistency.

• Knowledge Sharing: The team environment, coupled with development opportunities like workshops and lectures, encourages the sharing of best practices and new learnings, particularly around creative tools and AI.

📝 Enhancement Note: The company culture emphasizes a blend of creative exploration and operational rigor, with a strong focus on continuous improvement and leveraging technology. This is appealing to operations professionals who thrive in dynamic, results-oriented environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping up with the fast pace of AI tool development and effectively integrating new, potentially unproven, AI technologies into a professional creative workflow.

• High-Volume Creative Demands: Producing a consistent stream of "snappy, eye-catching content" for multiple brands and campaign types, requiring efficient workflows and time management.

• Balancing Creativity with Optimization: Merging artistic vision with data-driven performance requirements and the need for constant ad optimization.

• Brand Consistency Across Diverse Brands: Maintaining distinct yet cohesive visual identities for multiple clients or internal brands simultaneously.

Learning & Development Opportunities:

• AI Tool Mastery: Gaining hands-on experience and expertise with a wide array of advanced AI creative tools, positioning oneself at the forefront of AI-driven design.

• Specialized Creative Skills: Developing deep proficiency in short-form video production, motion graphics, or advanced digital advertising creative strategies.

• Campaign Strategy Insights: Learning from ad specialists and consultants to better understand the strategic underpinnings of marketing campaigns and how creative impacts ROI.

• Personal Development Budget: Utilizing allocated funds for courses, certifications, or workshops to acquire new skills or formalize existing ones, fostering career progression within creative operations.

📝 Enhancement Note: The identified challenges and opportunities are directly tied to the operational demands of a modern creative role within a digital marketing agency, particularly the integration of AI and the need for continuous optimization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a short-form video for a paid social campaign from concept to final delivery. How would you incorporate AI tools into this process?" (Focus on workflow, creative ideation, tool usage, and optimization).

• "How do you ensure brand consistency when designing for multiple brands with different visual identities? Can you provide an example?" (Highlight brand sensitivity, visual hierarchy, and systematic approach).

• "Walk us through an ad creative you designed that performed exceptionally well. What was your rationale, what tools did you use, and how did you optimize it?" (Showcase impact, strategic thinking, and optimization skills). Company & Culture Questions:

• "What interests you most about Social Brothers BV and our approach to digital marketing and creative production?" (Research company values, recent campaigns, and industry positioning).

• "How do you stay updated on the latest design trends and emerging technologies, especially AI tools?" (Demonstrate curiosity, proactivity, and a commitment to continuous learning).

• "Describe a time you had to collaborate with non-designers (e.g., marketers, ad specialists) to achieve a creative goal. What was the outcome?" (Highlight communication, teamwork, and ability to align creative with broader objectives). Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly outline the problem, your solution (design process), the tools you used, and the results or impact.

• Highlight Operational Aspects: Emphasize efficiency, optimization, brand consistency, and how your creative work contributed to campaign goals.

• Demonstrate AI Familiarity: If you have AI experience, showcase it. If not, express eagerness and articulate how you envision using AI tools.

• Be Ready for Technical Questions: Be prepared to discuss specific techniques within Adobe Suite, Figma, or video editing software.

• Engage and Ask Questions: Show genuine interest in the role, the team, and the company. Ask thoughtful questions about their processes, challenges, and creative workflow.

📝 Enhancement Note: The interview preparation advice is tailored to assess not just creative talent but also the operational capabilities and mindset required for this role, particularly concerning efficiency, collaboration, and the adoption of new technologies.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided application link on the Social Brothers BV careers portal.

• Customize Your Resume: Tailor your resume to highlight experience with the specific tools and campaign types mentioned (paid social, e-commerce, video creation, AI tools). Quantify achievements related to creative output, campaign performance, or efficiency improvements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link), and showcases a diverse range of relevant work. Be ready to present and discuss specific projects in detail, focusing on your process and impact.

• Research Social Brothers BV: Understand their client base, their marketing approach, and their company culture. Familiarize yourself with their website and any recent campaigns or news.

• Practice Your Pitch: Prepare to clearly articulate your skills, your interest in the role, and why you are a good fit for their team, especially your enthusiasm for creative innovation and operational efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.