Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Loom Solar Pvt. Ltd.

Location: Faridabad, Haryana, India

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-04-23

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-impact visual content for digital marketing channels, including social media, performance marketing campaigns, and brand communication initiatives.

• Execute video editing, motion graphics, and storytelling to create engaging product videos, explainer videos, and testimonials that drive audience engagement and conversion.

• Develop a wide range of marketing collateral, from static ad creatives and banners to brochures and exhibition materials, ensuring brand consistency and visual appeal.

• Collaborate closely with cross-functional teams, including marketing, content, and performance specialists, to align visual content with strategic objectives and campaign goals.

• Manage the end-to-end creative process, from conceptualization to final delivery, ensuring all visual assets are produced within defined timelines and meet quality standards.

📝 Enhancement Note: While the provided description focuses on a "Creative Designer" role, the emphasis on "performance marketing campaigns," "high-converting ad creatives," and collaboration with "performance teams" strongly suggests a need for operations-minded creatives who understand how design directly impacts business objectives and ROI. This role likely bridges the gap between creative execution and Go-To-Market (GTM) strategy.

📈 Primary Responsibilities

• Conceptualize, design, and produce engaging video content for social media platforms (e.g., Reels, YouTube shorts, ad campaigns).

• Create compelling static visual creatives for social media channels (Instagram, Facebook, LinkedIn) and digital advertising platforms.

• Develop high-performing ad creatives (both static and video) optimized for conversion in performance marketing campaigns.

• Execute video editing, motion graphics, and narrative storytelling to produce product videos, explainer videos, and testimonial videos.

• Design a variety of marketing collateral, including banners, posters, brochures, leaflets, and other visual assets for print and digital use.

• Create impactful visual designs for exhibitions, stall branding, and event-specific marketing materials.

• Maintain strict brand consistency across all visual content, ensuring adherence to brand guidelines and visual identity.

• Collaborate effectively with marketing, content creation, and performance marketing teams to align creative output with campaign objectives and business goals.

• Manage multiple design projects simultaneously, ensuring timely delivery of high-quality creatives within defined project timelines.

• Stay updated on the latest design trends, video editing techniques, and emerging AI tools to enhance creative output and efficiency.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can translate marketing objectives into visually compelling assets. The emphasis on "high-converting ad creatives" and "performance marketing" suggests that candidates will be evaluated not just on aesthetic quality but also on their ability to contribute to measurable business outcomes, aligning with revenue operations principles.

🎓 Skills & Qualifications

Education:

• Graduate degree in any stream.

Experience:

• Minimum of 4 years of professional experience in creative design, encompassing both graphic design and video production.

Required Skills:

• Graphic Design Software:

  • Advanced proficiency in Adobe Photoshop for image manipulation and graphic creation.
  • Expertise in Adobe Illustrator for vector graphics and illustrations.
  • Strong command of Adobe InDesign for layout design and print collateral.
  • Experience with Canva for quick design iterations and social media graphics.
  • Familiarity with Figma for collaborative design and UI/UX elements.

• Video Editing & Motion Graphics Software:

  • Proficiency in Adobe Premiere Pro for professional video editing.
  • Expertise in Adobe After Effects for motion graphics and visual effects.
  • Experience with CapCut or DaVinci Resolve for efficient video editing workflows.

• Creative & Communication Skills:

  • Deep understanding of branding principles, storytelling techniques, and visual communication strategies.
  • Ability to design high-converting static and video ad creatives that drive performance.
  • Strong aesthetic sense, including excellent typography, color theory, and layout design skills.
  • Creative thinking with a keen eye for detail and accuracy.
  • Effective communication and interpersonal skills for cross-functional collaboration.

Preferred Skills:

• Experience in the Renewable Solar Energy industry.

• Familiarity with AI tools for creative content generation and enhancement.

• Understanding of SEO principles as they relate to visual content for digital platforms.

📝 Enhancement Note: The extensive list of required software indicates a need for a technically proficient designer. The emphasis on "high-converting ad creatives" and "D2C / E-commerce / Digital Marketing companies" experience suggests that candidates with a demonstrated understanding of marketing funnels, customer acquisition costs (CAC), and conversion rate optimization (CRO) will be highly valued. This aligns with the operational focus of revenue-generating roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong blend of graphic design and video production work.

• Demonstrations of high-converting static and video ad creatives used in performance marketing campaigns.

• Case studies or examples of product videos, explainer videos, or testimonial videos with a focus on their impact or engagement metrics.

• Examples of marketing collateral (brochures, banners, etc.) that highlight brand consistency and effective visual communication.

Process Documentation:

• Evidence of how you approach project briefs, from initial concept development to final asset delivery.

• Examples of your workflow for video editing and motion graphics projects, including any automation or efficiency techniques employed.

• Documentation or examples of how brand consistency is maintained across various creative assets and projects.

• Case studies that detail your collaboration process with marketing, content, or performance teams, highlighting communication strategies and problem-solving approaches.

📝 Enhancement Note: For a role focused on GTM and performance marketing, the portfolio should not just be a showcase of creative work but a testament to the candidate's ability to drive business results. Candidates should be prepared to discuss the strategic thinking behind their designs and quantify the impact of their work, similar to how operations professionals present ROI.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Freedom to "follow your passion" and explore creative ideas.

• Opportunity to work with one of India’s fastest-growing SMB companies, offering exposure to rapid growth environments.

• Regular training and development opportunities on creative tools, emerging video trends, and AI tools to foster continuous learning.

• Clear growth opportunities within the creative and broader marketing domain, with potential for advancement.

• Performance-based incentives and salary growth, directly rewarding contributions and achievements.

Working Hours:

• 8:00 am to 5:00 pm (IST), Monday to Saturday.

• This translates to a 6-day work week.

📝 Enhancement Note: The salary is stated as a fixed amount. The "Performance Incentives" mentioned in the "Pay Types" section suggest a variable component that may be tied to campaign performance or individual contributions, which aligns with operations-driven roles focused on measurable outcomes. The 6-day work week is a significant factor for work-life balance considerations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Renewable Solar Energy. Loom Solar is a prominent player in India's solar energy sector, focusing on manufacturing and distribution of solar panels, solar systems, and related products. This industry is characterized by growth, innovation, and a focus on sustainability.

Company Size: Loom Solar Pvt. Ltd. is described as one of India’s fastest-growing SMB companies. This implies a dynamic, potentially agile work environment where individuals can have a significant impact.

Founded: While the founding date is not explicitly provided, the description of it as a "fastest-growing SMB" suggests a company that has achieved significant scale and market presence in recent years.

Team Structure:

• The Creative Designer will work closely with the marketing, content, and performance teams, indicating a collaborative, cross-functional structure.

• Reporting likely to a Marketing Manager or Head of Creative, with direct interaction with leadership.

Methodology:

• Data-Driven Creativity: The emphasis on "high-converting ad creatives" and "performance marketing" suggests that creative decisions are informed by data and performance metrics.

• Agile Campaign Execution: The need to deliver creatives within defined timelines points towards agile workflows and rapid iteration cycles common in digital marketing.

• Continuous Improvement: Regular training on tools, trends, and AI indicates a culture that values staying ahead of the curve and optimizing processes.

Company Website: www.loomsolar.com

📝 Enhancement Note: Operating within the renewable energy sector and as a growing SMB means the company likely values efficiency, innovation, and a results-oriented approach. The creative team's role is crucial for communicating the company's mission and products effectively to a broad audience, directly supporting GTM efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level Creative Designer with 4+ years of experience. It requires a blend of technical design skills, creative execution, and an understanding of marketing performance.

Reporting Structure: The role involves collaboration with marketing, content, and performance teams and likely reports to a Marketing Manager or Head of Creative. Direct exposure to leadership is a key benefit.

Operations Impact: The Creative Designer's work directly impacts the effectiveness of marketing campaigns, brand perception, and lead generation efforts. By creating "high-converting ad creatives" and engaging video content, the role directly contributes to customer acquisition and revenue generation, aligning with Go-To-Market (GTM) operations.

Growth Opportunities:

• Creative Specialization: Deepen expertise in specific areas like motion graphics, advanced video editing, or performance-driven visual design.

• Marketing Domain Advancement: Transition into roles with broader marketing responsibilities, such as Digital Marketing Specialist, Content Strategist, or Campaign Manager, leveraging a strong understanding of visual content's role in campaigns.

• Leadership Potential: With demonstrated impact and strategic contribution, growth into a Lead Creative Designer or Creative Team Lead role is possible, managing junior designers and overseeing creative strategy.

• Cross-Functional Development: Opportunities to learn about performance marketing, analytics, and GTM strategy through close collaboration with respective teams.

📝 Enhancement Note: The emphasis on "growth opportunities in creative and marketing domain" and "hands-on exposure with leadership team" suggests a company that invests in employee development. Candidates should view this role as a stepping stone to more strategic marketing or operations-aligned positions within a growing company.

🌐 Work Environment

Office Type: The role is located in Faridabad, India, at the company's address (14/4 Mathura Road, Faridabad 121003). This implies an on-site, office-based work environment.

Office Location(s): Faridabad, Haryana, India.

Workspace Context:

• Collaborative Environment: The need to collaborate with marketing, content, and performance teams suggests an office setting that fosters teamwork and communication.

• Tools & Technology: Access to industry-standard design and video editing software (Adobe Suite, etc.) is expected, along with potential training on new tools and AI technologies.

• Team Interaction: Regular interaction with colleagues across different departments, including leadership, is a key aspect of the work environment.

Work Schedule:

• A fixed schedule of 8:00 am to 5:00 pm (IST).

• The work week is Monday to Saturday, indicating a 6-day work schedule.

📝 Enhancement Note: The 6-day work week is a critical aspect of the work environment that candidates should consider. This structure is common in some fast-growing SMBs in India, often aimed at accelerating growth and project delivery.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess technical skills, experience, and alignment with job requirements.

• Technical Assessment/Creative Challenge: Candidates may be asked to complete a design or video editing task, simulating real-world project requirements, to evaluate their skills, problem-solving abilities, and efficiency.

• Interview with Hiring Manager: Discussion with Muskan Singh (or relevant hiring manager) to delve deeper into experience, creative approach, and fit with the team.

• Cross-functional Team Interaction: Potential interviews with members of the marketing, content, or performance teams to assess collaboration and communication skills.

• Final Interview: Possibly with senior leadership to discuss strategic alignment, career aspirations, and overall cultural fit.

Portfolio Review Tips:

• Quantify Impact: Showcase how your designs have contributed to measurable outcomes, such as increased engagement, click-through rates (CTRs), conversion rates, or brand awareness. Use specific metrics and data.

• Showcase Versatility: Include a range of work demonstrating proficiency in both graphic design and video editing, across different formats (social media, ads, brochures, videos).

• Highlight Process: Be prepared to discuss your creative process, from understanding a brief to concept development, execution, and iteration based on feedback or performance data.

• Tailor to Loom Solar: Research Loom Solar's current branding and marketing efforts. Highlight projects that align with their industry (renewable energy) or target audience.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly communicates the value of each piece.

Challenge Preparation:

• Understand the Brief: Carefully analyze any creative challenge provided. Identify the core objective, target audience, and key message.

• Focus on Performance: If the challenge involves ad creatives, prioritize elements that drive conversions and engagement. Consider A/B testing possibilities.

• Time Management: Practice completing design tasks within realistic time constraints, as you would in a fast-paced marketing environment.

• Storytelling in Video: For video challenges, focus on narrative flow, pacing, and emotional connection, in addition to technical execution.

📝 Enhancement Note: The emphasis on "high-converting ad creatives" and "performance marketing" means that candidates should prepare to discuss their work in terms of business impact, not just aesthetics. Demonstrating an understanding of marketing funnels and ROI will be crucial.

🛠 Tools & Technology Stack

Primary Tools (Graphic Design):

• Adobe Photoshop: For advanced image editing, manipulation, and raster graphics creation.

• Adobe Illustrator: For creating vector graphics, logos, icons, and complex illustrations.

• Adobe InDesign: For page layout and design of brochures, posters, and marketing collateral.

• Canva: For rapid creation of social media graphics and marketing materials, often used for quick iterations or simpler designs.

• Figma: Increasingly used for collaborative design, UI elements, and potentially prototyping of visual assets for digital platforms.

Analytics & Reporting (Indirectly Relevant):

CRM & Automation (Indirectly Relevant):

Video Editing & Motion Graphics:

• Adobe Premiere Pro: Professional video editing software for assembling footage, cutting, transitions, and basic audio/color correction.

• Adobe After Effects: For creating sophisticated motion graphics, visual effects, animations, and complex video compositions.

• CapCut / DaVinci Resolve: Alternative or complementary video editing tools, often praised for their user-friendliness (CapCut) or advanced capabilities (DaVinci Resolve), potentially used for faster editing workflows or specific effects.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) is paramount. Familiarity with Canva and Figma indicates adaptability to different design workflows. The ability to leverage these tools to create "high-converting" assets is key, implying an understanding of how design directly impacts marketing performance metrics.

👥 Team Culture & Values

Operations Values (Inferred for Loom Solar):

• Results-Oriented: A strong focus on achieving measurable outcomes, particularly in marketing campaigns and sales enablement, driven by "high-converting ad creatives" and "performance incentives."

• Efficiency & Innovation: As a fast-growing SMB in a dynamic industry, the company likely values efficient processes and innovative solutions, reflected in training on "AI tools" and "video trends."

• Growth Mindset: Emphasis on "growth opportunities" and "regular training" suggests a culture that supports employee development and learning.

• Passion & Drive: The benefit of "Freedom to follow your passion" indicates a desire for employees who are intrinsically motivated and enthusiastic about their work.

• Collaboration: The requirement to work with marketing, content, and performance teams highlights the importance of teamwork and cross-functional communication.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with multiple departments, necessitating strong communication skills and the ability to translate creative concepts into terms understandable by marketing and performance specialists.

• Feedback-Driven: Likely a culture where feedback is exchanged regularly to refine creative assets and ensure alignment with campaign goals.

• Agile & Responsive: Given the fast-paced nature of digital marketing and a growing company, the collaboration style is expected to be agile, allowing for quick turnarounds and adaptations.

📝 Enhancement Note: While specific company values are not detailed, the operational focus on performance and growth suggests a culture that rewards initiative, data-informed decision-making, and a proactive approach to problem-solving. Candidates should demonstrate an understanding of how their creative work contributes to the company's overall GTM strategy and revenue objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing and engaging content that also achieves specific marketing objectives and conversion rates. This requires a deep understanding of performance marketing principles.

• Rapid Iteration and Deadlines: Working in a fast-paced environment for a growing company means facing tight deadlines and the need for rapid design iterations.

• Maintaining Brand Consistency: Ensuring brand integrity across a wide range of creative assets and platforms while adapting to different campaign needs can be challenging.

• Keeping Pace with Trends: The digital landscape evolves rapidly; staying current with design trends, video techniques, and emerging technologies (like AI) requires continuous learning.

• 6-Day Work Week: Adapting to a 6-day work schedule may present a personal challenge for some candidates regarding work-life balance.

Learning & Development Opportunities:

• Advanced Tool Training: Access to regular training on creative tools, including emerging AI applications in design and video editing, to enhance skills and efficiency.

• Industry Trend Immersion: Staying updated on the latest video trends and creative techniques relevant to digital marketing and e-commerce.

• Performance Marketing Acumen: Gaining deeper insights into performance marketing strategies and how creative assets directly influence campaign success through close collaboration.

• Cross-Functional Exposure: Opportunities to learn about broader marketing functions, content strategy, and GTM operations by working with diverse teams.

• Career Progression: Clear pathways for growth into more senior creative roles or related marketing positions within the company.

📝 Enhancement Note: The challenges highlight the need for a candidate who is not only a skilled designer but also a strategic thinker, data-aware, and adaptable. The growth opportunities emphasize the company's commitment to developing its employees, particularly in the context of evolving digital marketing and creative technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created an ad creative (static or video) that significantly improved conversion rates. What was your process, and what were the key elements that contributed to its success?" (Focus on data, metrics, and strategic design choices.)

• "How do you balance the need for creative originality with strict brand guidelines and campaign performance objectives?" (Demonstrate understanding of GTM alignment and brand ops.)

Company & Culture Questions:

• "What do you know about Loom Solar and the renewable energy industry? How do you see creative design contributing to our mission?" (Show research and understanding of the company's market.)

• "This role involves a 6-day work week. How do you manage your time and energy to maintain productivity and well-being in such a schedule?" (Address work ethic and time management.)

Portfolio Presentation Strategy:

• Quantify Impact: For each piece presented, be ready to discuss the objective, your role, the creative process, and, most importantly, the results achieved (e.g., CTR, engagement rate, conversion lift).

• Showcase Performance-Driven Design: Select examples of ad creatives that were specifically designed to drive performance and be prepared to explain the rationale behind your design choices.

• Highlight Video Production Skills: For video examples, discuss your approach to storytelling, editing pace, motion graphics integration, and how the final product met the campaign's goals.

• Discuss Collaboration: Be ready to share examples of how you've collaborated with marketing or performance teams, how you’ve incorporated feedback, and how you’ve ensured brand consistency.

📝 Enhancement Note: Interviewers will likely probe beyond just aesthetic skills to understand a candidate's strategic thinking, their ability to connect design to business outcomes, and their adaptability to a fast-paced, performance-driven environment. Demonstrating an operations mindset in creative execution will be key.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on the Zoho Recruit portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating high-converting ad creatives (static and video), social media engagement, and effective brand communication. Quantify results where possible.

• Resume Optimization: Ensure your resume clearly outlines your 4+ years of experience, proficiency in the specified design and video editing tools, and any experience in D2C, e-commerce, or digital marketing companies. Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, your understanding of performance marketing, and how your skills align with Loom Solar's goals. Prepare specific examples for behavioral and technical questions.

• Company Research: Thoroughly research Loom Solar, its products, its current marketing efforts, and its position in the renewable energy market. Understand their brand voice and visual identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.