Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Jobgether (on behalf of a partner company)

Location: Kenya

Job Type: Full-time

Category: Creative & Marketing Operations

Date Posted: April 22, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing static and video creative assets for digital marketing campaigns, leveraging Figma and other design tools to drive campaign success.

• Collaborate cross-functionally with media buyers and product teams to interpret performance data and translate insights into compelling visual concepts that optimize marketing efforts.

• Contribute to copywriting and scriptwriting for ad creatives, enhancing messaging and impact to align with performance marketing objectives and brand voice.

• Conduct thorough competitor analysis to identify emerging trends in visual strategy and digital advertising, informing continuous improvement of creative output and campaign effectiveness.

• Integrate AI tools and emerging creative technologies into workflows to enhance design quality, drive innovation, and maintain a competitive edge in the digital landscape.

📝 Enhancement Note: While the original job title is "Creative Designer," the description strongly emphasizes performance marketing, data interpretation, and conversion-focused design. Therefore, this role is categorized under "Creative & Marketing Operations" to reflect its operational and performance-driven nature within the marketing function. The experience level is inferred as Mid-Level due to the expectation of proven experience and the ability to independently interpret data and contribute strategically.

📈 Primary Responsibilities

• Develop and execute visually engaging static and video creatives, primarily utilizing Figma, for a variety of digital marketing campaigns and performance channels.

• Translate performance data and media buyer insights into actionable creative concepts that directly improve campaign metrics and user engagement.

• Craft persuasive marketing copy, including headlines and video ad scripts, to maximize the effectiveness of creative assets and align with campaign goals.

• Analyze competitor creative strategies and performance benchmarks to identify opportunities for differentiation and innovation in visual storytelling.

• Proactively research and integrate new AI tools and design technologies to elevate creative output, streamline workflows, and enhance overall design quality.

• Systematize and manage a library of creative assets, ensuring efficient organization, accessibility, and reuse across various marketing initiatives.

• Adapt quickly to evolving project requirements and campaign performance, taking initiative to tackle additional creative tasks and challenges in a fast-paced, remote environment.

📝 Enhancement Note: The primary responsibilities have been expanded to detail the operational aspects of creative design in a performance marketing context. This includes the emphasis on data translation, asset management, and the proactive integration of new technologies, which are critical for a high-performing creative operations role.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Figma Proficiency: Expert-level command of Figma for designing a wide range of static and dynamic creative assets.

• Performance Marketing Acumen: Deep understanding of digital advertising principles, paid social media campaigns, and conversion-focused design strategies.

• Creative Asset Development: Demonstrated ability to produce high-performing static graphics and video creatives suitable for digital ad platforms.

• Data Interpretation: Strong analytical mindset with the capacity to interpret campaign performance data (e.g., CTR, conversion rates) and translate these insights into effective creative iterations.

• Copywriting Contribution: Ability to write or contribute to compelling marketing copy, including ad headlines and concise video ad scripts.

• AI Tool Familiarity: Experience or a strong willingness to learn and integrate AI-powered design tools into creative workflows for efficiency and innovation.

• Communication & Collaboration: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with cross-functional teams in a remote setting.

• Time Management & Organization: Exceptional organizational skills and the ability to manage multiple projects, deadlines, and priorities efficiently in a remote work environment.

Preferred Skills:

• Motion Graphics/Video Editing: Experience with motion design software (e.g., After Effects) or video editing tools to enhance video creative capabilities.

• A/B Testing: Familiarity with A/B testing methodologies for creative assets and understanding how to design for iterative testing.

• Brand Strategy: Understanding of brand guidelines and ability to maintain brand consistency across diverse creative outputs.

• Adobe Creative Suite: Proficiency in other Adobe Creative Suite applications (e.g., Photoshop, Illustrator) can be beneficial.

📝 Enhancement Note: The skills section has been structured to highlight both technical proficiencies and the critical understanding of marketing operations. The emphasis on data interpretation and AI tools reflects the modern demands of performance-focused creative roles. "Proven experience" is inferred as a requirement for a mid-level role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase projects where your creative work directly contributed to measurable improvements in marketing campaign performance (e.g., increased click-through rates, higher conversion rates, improved engagement metrics). Clearly articulate the problem, your solution, and the quantifiable results.

• Figma Project Examples: Include examples of complex Figma projects that demonstrate your proficiency in layout, typography, color theory, and responsive design principles.

• Video Creative Showcase: Present examples of short-form video ads or motion graphics you have designed, highlighting your ability to convey a message effectively within a limited timeframe.

• Process Documentation Snippets: If available, include brief examples of how you document your creative process, asset management strategies, or how you integrate feedback and data into your iterative design approach.

Process Documentation:

• Evidence of systematic asset management and organization, demonstrating an understanding of efficient workflow for creative asset libraries.

• Examples of how you have used data insights or A/B test results to inform design decisions and iterative improvements.

• Understanding of workflow integration with marketing teams, showing how creative assets are requested, developed, and delivered to meet campaign timelines.

📝 Enhancement Note: Portfolio requirements for a performance-focused creative role emphasize demonstrable impact and process. This section details how candidates should present their work to showcase not just design skill, but also their ability to contribute to business objectives and operate efficiently within a marketing operations framework.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Fully Remote Work: Flexibility to work from any location.

• Home Office Budget: Financial support for setting up a productive home workspace.

• Choice of Workstation: Option between a MacBook or Windows workstation to suit personal preference.

• Health and Wellness Allowance: A dedicated budget to support personal well-being initiatives.

• Generous Paid Time Off: 25+ paid vacation days per year, plus 2 paid volunteering days annually.

• Professional Development: Access to online training programs and continuous learning opportunities.

• Career Advancement: Clear pathways for career growth based on performance and demonstrated impact.

• Performance-Based Bonus: An annual achievement bonus linked to company success.

• Exclusive Product Access: Special access to health and wellness products.

• Empowering Culture: A flat organizational structure that encourages influence and direct contribution to decision-making.

• Team Engagement: Regular team-building activities and virtual events to foster connection.

• Welcome Package: A starter package to help new employees settle in, alongside ongoing employee appreciation gestures.

Working Hours:

• Standard full-time working hours (approximately 40 hours per week) are expected, with flexibility inherent in a fully remote role. Emphasis is placed on output and meeting deadlines rather than strict adherence to a 9-to-5 schedule, allowing for efficient management of creative tasks and data analysis.

📝 Enhancement Note: The salary range is an estimate based on research for similar roles in Kenya, considering the specified experience level and specialized skills. The benefits are directly listed from the job description, with added context on their relevance to remote operations professionals. Working hours are framed to emphasize flexibility and results-orientation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness (Global Ecosystem)

Company Size: While not explicitly stated, the description mentions a "fast-growing global health and wellness ecosystem" and a "flat organizational culture," suggesting a dynamic, potentially mid-to-large-sized company or a rapidly scaling startup. This implies an environment where individual contributions are visible and impactful.

Founded: Not specified, but the context implies a company focused on innovation and growth within the digital health and wellness space.

Team Structure:

• Creative & Marketing Synergy: The role sits within a creative function that is tightly integrated with marketing and product teams, specifically media buyers and product owners. This suggests a collaborative, cross-functional structure focused on achieving shared performance goals.

• Remote-First Operations: The team operates in a fully remote capacity, necessitating strong asynchronous communication protocols and a culture that trusts employees to manage their time effectively.

• Data-Driven Decision Making: A key aspect of the team's methodology is the reliance on data insights to inform creative strategy and campaign optimization, fostering an analytical and experimental approach to marketing.

Methodology:

• Performance Optimization: The core methodology revolves around designing and iterating on creative assets to maximize performance metrics in digital marketing campaigns.

• Data-Informed Creativity: Creative concepts are developed and refined based on a continuous analysis of campaign data, user behavior, and competitor trends.

• AI-Augmented Workflows: A commitment to exploring and integrating AI tools to enhance efficiency, creativity, and the overall effectiveness of the design process.

Company Website: [Jobgether's website is provided as jobgether.com, but the partner company's website is not specified.]

📝 Enhancement Note: Inferences about company culture and team structure are drawn from the job description's emphasis on growth, data, remote work, and cross-functional collaboration, typical of modern tech-forward companies, especially in the health and wellness sector.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Creative Designer. This role is positioned for an individual who has moved beyond junior responsibilities and can independently manage campaign creative, interpret performance data, and contribute to strategic creative decisions. The scope includes direct impact on marketing performance and an expectation of proactive contribution and innovation.

Reporting Structure: The role implies reporting to a Marketing Manager or a Head of Creative/Marketing Operations, with close collaboration with Media Buyers and Product Owners. The "flat organizational culture" suggests direct access to decision-makers and a less hierarchical reporting chain.

Operations Impact: The Creative Designer's work is positioned to have a direct and measurable impact on key business metrics such as customer acquisition cost (CAC), conversion rates, user engagement, and overall campaign ROI. The role is critical in translating marketing strategy into tangible visual assets that drive business outcomes.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for high-conversion digital marketing channels, becoming a go-to specialist in this niche.

• AI & Emerging Tech Integration: Develop a unique skill set by becoming proficient in leveraging cutting-edge AI tools for creative production, positioning for future roles in creative technology.

• Cross-Functional Leadership: Opportunity to influence marketing strategy through data-driven creative insights, potentially leading to roles with broader strategic oversight or team management.

• Brand Storytelling Mastery: Grow into a role focused on shaping and evolving the brand's narrative across multiple digital touchpoints, impacting brand perception and user loyalty.

📝 Enhancement Note: This analysis focuses on how a Creative Designer role, particularly one with a heavy performance marketing component, contributes to operations and offers distinct career progression paths within the creative and marketing functions.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce with no central physical office requirement for this role. The company supports remote work through home office budgets and the provision of necessary equipment.

Office Location(s): While the role is based in Kenya, the fully remote nature means employees can work from anywhere within their specified region or potentially globally, depending on company policy and tax implications.

Workspace Context:

• Home Office Setup: Employees are expected to establish and maintain a professional and productive home office environment, supported by a provided budget and equipment choice.

• Digital Collaboration Tools: The work environment relies heavily on digital collaboration platforms (e.g., Slack, Zoom, project management tools) for communication, meetings, and workflow management.

• Asynchronous Communication: A key aspect of the remote workspace is proficiency in asynchronous communication, ensuring clear documentation and information sharing for team members in different time zones or with flexible schedules.

Work Schedule:

• The role operates on a full-time basis, approximately 40 hours per week. However, the flexibility of a remote setup allows for a degree of autonomy in scheduling, provided that deadlines are met, collaboration with team members across different time zones is managed effectively, and availability for essential meetings is maintained.

📝 Enhancement Note: The work environment details emphasize the operational realities of a fully remote role, including the reliance on digital tools, asynchronous communication, and self-management of workspace and schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial AI Screening: Applications are first processed by an AI-powered matching system to assess core requirements and candidate fit.

• Shortlisting & Referral: Top-fitting candidates are shortlisted and their applications are shared directly with the hiring company's internal team.

• Hiring Company Assessment: The partner company manages subsequent stages, which typically include:

  • Portfolio Review: A deep dive into the candidate's portfolio to assess design skills, performance marketing understanding, and creativity.
  • Skills-Based Interview(s): Discussions focusing on Figma proficiency, data interpretation capabilities, copywriting contributions, and experience with digital advertising.
  • Creative Challenge/Case Study: A practical exercise likely involving the creation of ad concepts or a response to a performance marketing brief, designed to evaluate problem-solving and execution under simulated conditions.
  • Cultural Fit Interview: Assessment of alignment with the company's values, remote work culture, and collaborative style.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the tools used, and most importantly, the quantifiable results achieved (e.g., "Increased CTR by 15%", "Drove 10% more conversions").

• Showcase Figma Expertise: Present diverse Figma projects that highlight your ability to create responsive layouts, use components effectively, and maintain design system principles.

• Demonstrate Data-to-Design Translation: Include at least one case study that explicitly shows how you used performance data or feedback to iterate on a design and improve its effectiveness.

• Highlight Video/Motion Skills (if applicable): If you have video editing or motion graphics experience, showcase short, impactful examples relevant to digital ads.

• Tailor to Performance Marketing: Focus on projects that clearly demonstrate your understanding of conversion-focused design, A/B testing principles, and how creative impacts marketing funnel stages.

• Organized Presentation: Ensure your portfolio is easily navigable, either through a dedicated website, PDF, or a well-structured cloud storage link.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any creative brief provided for a challenge. Identify key objectives, target audience, and desired outcomes.

• Focus on Performance Metrics: Frame your solutions around how they will achieve specific performance goals (e.g., engagement, clicks, conversions).

• Showcase Your Process: Be prepared to articulate your thought process, from initial concept generation to final design execution, including any data or research that informed your decisions.

• Practice Concise Communication: For remote challenges, clear and concise written or verbal explanations are crucial. Practice presenting your work efficiently.

📝 Enhancement Note: This section provides actionable advice on navigating the application process, with a strong emphasis on portfolio presentation that aligns with the performance-driven nature of the role. It also offers specific preparation tips for potential creative challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for creating static and potentially interactive creative assets. Proficiency expected for UI design, prototyping, and collaborative workflows.

• Adobe Creative Suite (Photoshop, Illustrator): While Figma is primary, proficiency in these foundational tools is often beneficial for asset manipulation, image editing, and vector graphics.

• Motion Design/Video Editing Software (e.g., Adobe After Effects, Premiere Pro, DaVinci Resolve): Preferred for creating dynamic video ads and motion graphics, enhancing the creative output for digital campaigns.

Analytics & Reporting:

• Performance Marketing Platforms: Familiarity with platforms like Meta Ads Manager, Google Ads, or TikTok Ads Manager to understand where creatives are deployed and how they perform.

• Analytics Tools (e.g., Google Analytics, platform-specific analytics): Ability to interpret basic data from these sources to understand user behavior and campaign effectiveness.

• Data Visualization Tools (e.g., Tableau, Looker Studio): While not a primary requirement, understanding how data is visualized can aid in interpreting performance reports.

CRM & Automation:

• Project Management Tools (e.g., Asana, Trello, Jira): Essential for managing creative requests, tracking project progress, and collaborating within a remote team.

• Collaboration Platforms (e.g., Slack, Microsoft Teams): For daily communication, team updates, and quick problem-solving.

📝 Enhancement Note: This section details the expected technology stack, focusing on design tools central to the role and related marketing/analytics platforms that a performance marketing creative professional would interact with.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: A core value of using data not just to measure, but to actively drive creative strategy and innovation, fostering a cycle of continuous improvement.

• Agility & Adaptability: Embracing change and quickly adapting to new trends, tools, and campaign performance feedback in a fast-paced digital marketing environment.

• Performance Excellence: A collective drive to achieve and exceed campaign objectives, with a focus on measurable results and ROI in all creative endeavors.

• Collaborative Spirit: Valuing open communication, knowledge sharing, and mutual support among team members, especially in a distributed remote setting.

• Proactive Initiative: Encouraging team members to take ownership, identify opportunities, and contribute beyond their immediate responsibilities.

Collaboration Style:

• Cross-Functional Integration: Working closely with media buyers, product owners, and potentially other marketing specialists to ensure creative aligns perfectly with campaign goals and product strategy.

• Feedback-Rich Environment: A culture that encourages constructive feedback on creative work, viewing it as a vital part of the iterative design and optimization process.

• Knowledge Sharing: Practices that promote sharing insights on design trends, AI tools, and performance data across the team to elevate collective capabilities.

📝 Enhancement Note: The culture and values are inferred from the job description's emphasis on performance, data, AI, remote work, and collaboration, reflecting common traits in modern, growth-oriented marketing teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge will be to maintain a high level of creative originality and aesthetic appeal while strictly adhering to performance metrics and conversion-focused design principles.

• Rapidly Evolving Digital Landscape: Staying ahead of new platforms, ad formats, AI capabilities, and algorithm changes requires constant learning and adaptation.

• Remote Collaboration Effectiveness: Ensuring seamless communication and collaboration with team members across different locations and time zones, mitigating potential misunderstandings or delays.

• Data Interpretation for Creative Action: Translating complex performance data into clear, actionable creative insights that drive meaningful improvements.

Learning & Development Opportunities:

• Advanced Figma & Motion Design: Opportunities to master advanced features in Figma and explore motion graphics/video editing to expand creative capabilities.

• AI in Creative Production: Becoming an expert in leveraging AI tools for ideation, asset generation, and workflow automation, positioning as a leader in creative technology adoption.

• Performance Marketing Strategy: Gaining deeper insights into performance marketing strategies, media buying, and campaign optimization from experienced colleagues.

• Brand Storytelling: Developing skills in crafting compelling brand narratives that resonate across diverse digital channels and user journeys.

📝 Enhancement Note: Challenges and growth opportunities are framed within the context of a performance-driven, remote creative role, highlighting areas for skill development and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing creative assets for performance marketing campaigns, and what metrics do you prioritize?" (Prepare to discuss your process from brief to execution, emphasizing data integration and conversion goals.)

• "Describe a time you used performance data to significantly improve a creative asset. What was the data, what did you change, and what was the result?" (Prepare a specific STAR method example with quantifiable outcomes.)

Company & Culture Questions:

• "What interests you about working in the health and wellness industry?" (Research the company's mission and tailor your response to show genuine interest.)

• "How do you approach collaboration in a fully remote environment?" (Highlight your experience with asynchronous communication, digital tools, and proactive engagement.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to lead with your strongest performance-driven case studies. Use a clear narrative for each project: Challenge -> Solution -> Results.

• Quantify Everything: For every project, present clear metrics and ROI where possible. If direct metrics aren't available, explain the intended impact and how success would be measured.

• Demonstrate Figma Mastery: Be prepared to walk through a Figma project, explaining your workflow, use of components, and any advanced techniques.

• Explain Your Data-to-Design Process: Clearly articulate how you use data to inform your creative decisions, showing your analytical approach to design.

• Highlight Adaptability: Showcase projects that demonstrate your ability to adapt to different brand styles, campaign objectives, and evolving requirements.

📝 Enhancement Note: Interview preparation advice is tailored to the specific demands of this role, emphasizing performance metrics, data interpretation, remote collaboration, and a portfolio that showcases quantifiable results.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Jobgether.

• Tailor Your Resume: Highlight experience in digital advertising, performance marketing, and proficiency in Figma. Use keywords from the job description to ensure ATS compatibility. Quantify achievements where possible.

• Curate Your Portfolio: Select 3-5 strong case studies that showcase your best work in performance-driven creative design. Prioritize projects with measurable results and clear explanations of your process. Ensure your Figma skills are evident.

• Prepare Your Narrative: Be ready to articulate your experience, especially how you translate data into creative solutions and your approach to working in a remote, collaborative environment. Practice presenting your portfolio.

• Research the Industry: Familiarize yourself with the health and wellness sector and current trends in digital marketing within this space. Understand the importance of creative in driving user acquisition and engagement for such companies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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