Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Jobgether (for a partner company)

Location: New Zealand

Job Type: Full-time

Category: Creative & Media / Marketing Operations

Date Posted: 2026-04-22

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact static and video creative assets for performance marketing campaigns, leveraging Figma as the primary tool.

• Translate data insights and media buyer feedback into compelling visual content that drives user engagement and campaign performance.

• Contribute to copywriting and scriptwriting, enhancing the overall messaging and impact of marketing materials.

• Conduct competitor analysis to identify emerging trends and inform creative strategy for continuous improvement.

• Integrate AI tools and emerging creative technologies to innovate and elevate the quality of visual output.

📝 Enhancement Note: While the title is "Creative Designer," the description strongly emphasizes performance marketing, data interpretation, and conversion-focused design. This indicates a role that blends traditional design skills with a data-driven, results-oriented approach, aligning more with a performance marketing creative specialist or a creative operations role within a marketing function. The focus on "high-performing" assets and "performance channels" suggests a strong connection to revenue generation and GTM strategies.

📈 Primary Responsibilities

• Develop and execute visually compelling static and video creative assets for digital marketing campaigns, with a primary focus on performance channels.

• Utilize Figma extensively for design creation, prototyping, and asset management, ensuring brand consistency and campaign effectiveness.

• Collaborate closely with media buyers and product owners to interpret campaign performance data, A/B test results, and user feedback to refine creative strategies.

• Contribute to the development of persuasive marketing copy, including headlines, calls-to-action, and video ad scripts, to maximize engagement and conversion rates.

• Perform thorough competitor analysis to identify market trends, successful creative approaches, and opportunities for differentiation.

• Research and integrate AI design tools and emerging creative technologies to enhance efficiency, innovation, and the overall quality of design output.

• Systematize and manage a library of creative assets, ensuring efficient organization, retrieval, and reuse across various campaigns and platforms.

• Proactively identify and undertake additional creative tasks and projects in a fast-paced, evolving environment.

📝 Enhancement Note: The responsibilities highlight a strong need for a designer who can operate within a performance marketing framework. This includes not just aesthetic creation but also understanding campaign objectives, interpreting data, and iterating based on results, which are core to revenue and sales operations support.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles of this nature. Equivalent practical experience will also be considered.

Experience: 2-5 years of proven experience in a Creative Designer, Graphic Designer, or similar role with a specific focus on digital marketing, performance marketing, and conversion-driven design.

Required Skills:

• Proven experience as a Creative Designer, Graphic Designer, or similar role focused on digital and performance marketing.

• Strong proficiency in Figma for creating static and video assets.

• Solid understanding of digital advertising principles, performance marketing methodologies, and conversion-focused design techniques.

• Ability to interpret campaign performance data and translate insights into actionable creative improvements.

• Experience in contributing to or writing persuasive marketing copy and ad scripts.

• Familiarity with AI tools and a proactive approach to integrating them into creative workflows.

• Excellent communication, collaboration, and time management skills essential for a remote work environment.

Preferred Skills:

• Experience with motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro).

• Understanding of A/B testing methodologies for creative assets.

• Familiarity with marketing analytics platforms (e.g., Google Analytics, Facebook Ads Manager).

• Experience in competitor analysis and trend spotting within the digital advertising landscape.

• Basic understanding of UX/UI principles related to landing pages and ad creatives.

📝 Enhancement Note: The emphasis on Figma, performance marketing, and data interpretation suggests that candidates with a portfolio showcasing direct impact on campaign metrics will be highly valued. The "2-5 years" experience level indicates a need for foundational skills combined with some proven ability to deliver results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong understanding of performance marketing creative design.

• Case studies showcasing static and video ad creatives that have achieved measurable results (e.g., increased CTR, conversion rates, engagement).

• Examples of work created using Figma, highlighting its application in creating dynamic and effective campaign assets.

• Demonstrations of how data insights or A/B testing results were incorporated into design iterations and improvements.

Process Documentation:

• Examples of how creative assets were organized, managed, and systematized for efficient reuse and tracking.

• Descriptions of creative workflows, particularly those involving collaboration with marketing or media buying teams.

• Any examples of process optimization or efficiency improvements implemented in previous design roles.

📝 Enhancement Note: For a role focused on performance marketing creatives, the portfolio is paramount. It needs to go beyond just aesthetics to prove a candidate's ability to drive business outcomes through design. Quantifiable results and a clear demonstration of the design process, including how data influenced decisions, are critical.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Creative Designer in New Zealand with performance marketing experience, the estimated annual salary range is NZD $65,000 - NZD $90,000. This range accounts for the required 2-5 years of experience, specialized skills in Figma and performance marketing, and the fully remote nature of the role.

Benefits:

• Fully remote work with the flexibility to work from anywhere.

• Home office budget to set up a comfortable and productive workspace.

• Choice between a MacBook or Windows workstation to suit personal preference.

• Health and wellness allowance to support physical and mental well-being.

• Generous 25+ paid vacation days for rest, recovery, and personal time.

• 2 paid volunteering days per year to contribute to causes you care about.

• Access to online training and continuous personal development opportunities to enhance skills.

• Clear career growth opportunities based on performance and demonstrated impact.

• Annual achievement bonus tied to company success, rewarding contributions.

• Exclusive access to health and wellness products.

• Flat organizational culture offering real opportunities to influence decisions.

• Regular team-building activities and virtual events to foster connection and camaraderie.

• Welcome package and ongoing employee appreciation initiatives.

Working Hours: The standard working hours are approximately 40 hours per week, consistent with a full-time role. Given the fully remote nature, there may be flexibility in scheduling, but core availability during New Zealand business hours is likely expected for collaboration.

📝 Enhancement Note: The salary estimate is based on general New Zealand market data for design roles and adjusted for the specialized performance marketing focus and remote work. The provided benefits are extensive and align with a modern, employee-centric remote work culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness (Global Ecosystem). This sector often values well-being, data-driven insights, and a mission-oriented approach.

Company Size: The description implies a fast-growing global company, likely a scale-up or established player with significant reach. This suggests a dynamic environment with opportunities for impact but also potential for rapid change.

Founded: Not specified, but the "fast-growing global health and wellness ecosystem" suggests a relatively modern company, possibly founded within the last 10-15 years, focusing on digital-first strategies.

Team Structure:

• The Creative Designer will likely be part of a broader Marketing or Growth team.

• Collaboration will be key with media buyers, product owners, and potentially other creatives or marketing specialists.

Methodology:

• Data-Driven Creativity: Emphasis on interpreting performance data (A/B testing, campaign metrics) to inform and optimize creative output.

• Agile Development: Adaptability and quick iteration are highlighted, suggesting a fast-paced, experimental approach to campaign development.

• Continuous Learning: A strong focus on staying updated with AI tools, design trends, and emerging technologies.

• Performance Optimization: The primary goal is to create visuals that directly influence performance marketing campaign success.

Company Website: https://jobgether.com/ (Jobgether is the platform posting this on behalf of a partner)

📝 Enhancement Note: The company operates within the health and wellness sector, which often requires a sensitive and authentic approach to visual communication. The "fast-growing" nature and focus on "performance marketing" suggest a data-centric, results-oriented culture that values innovation and adaptability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Creative Designer. It requires independent contribution and the ability to translate complex data into effective visuals, moving beyond junior-level execution. The emphasis on impact and ownership suggests potential for leadership within a creative function.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Design, or potentially a Growth Lead. Collaboration with media buyers and product owners indicates cross-functional reporting lines or strong project-based interactions.

Operations Impact: The work directly influences the success of performance marketing campaigns, which are critical drivers of user acquisition and revenue. By creating high-performing visuals, the designer contributes directly to the company's growth objectives and global brand impact within the health and wellness ecosystem.

Growth Opportunities:

• Creative Specialization: Deepen expertise in performance creative design, video creation, or specific AI design tools.

• Marketing Strategy Involvement: Progress to advising on creative strategy based on data insights and market trends.

• Team Leadership: Potential to lead creative projects or manage junior designers as the team grows.

• Cross-Functional Roles: Opportunities to move into related areas like product marketing or campaign management, leveraging design and data analysis skills.

• Skill Development: Access to training and development resources to continuously upskill in design, AI, and marketing analytics.

📝 Enhancement Note: The role offers a strong pathway for growth within performance marketing creative roles. The combination of design skills, data analysis, and understanding of marketing channels provides a solid foundation for advancing into strategic marketing or creative leadership positions, especially within a growth-stage company.

🌐 Work Environment

Office Type: Fully remote. This means there is no central office location for this specific role.

Office Location(s): New Zealand. While fully remote, candidates must be based in New Zealand. This is likely due to legal, tax, or payroll considerations.

Workspace Context:

• Flexibility: The primary benefit is the freedom to work from any location within New Zealand.

• Technology: Candidates will receive a choice of MacBook or Windows workstation, ensuring they have the necessary tools. A home office budget further supports a productive setup.

• Collaboration: While remote, the environment fosters collaboration through virtual team-building activities, regular team events, and direct communication channels with marketing and product teams.

Work Schedule: Approximately 40 hours per week. While remote, maintaining consistent communication and availability during core New Zealand business hours will be crucial for effective collaboration with internal teams and external partners.

📝 Enhancement Note: The fully remote setup in New Zealand offers significant autonomy. The company provides the necessary equipment and budget, indicating a commitment to supporting remote employees effectively. The emphasis on virtual interaction highlights the importance of strong communication skills in this environment.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Jobgether's AI-powered matching process will initially review applications based on core requirements.

• Shortlisting: Top-fitting candidates will be shortlisted and shared with the hiring company.

• Initial Interview: The hiring company will likely conduct an initial screening call to assess cultural fit, communication skills, and foundational experience.

• Skills Assessment/Portfolio Review: A more in-depth interview or a practical assessment may involve a deep dive into the candidate's portfolio, discussing specific projects, design process, and data-driven decision-making. This is where performance metrics and case studies will be crucial.

• Creative Challenge (Potential): A small creative task or a case study presentation related to performance marketing creative challenges might be assigned.

• Final Interview: This may involve meeting with key stakeholders, leadership, or the broader marketing team to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the tools used, the strategy employed, and most importantly, the quantifiable results achieved (e.g., "Increased CTR by X%," "Achieved Y conversion rate").

• Showcase Figma Proficiency: Include examples that specifically highlight creative solutions developed using Figma and explain your workflow.

• Demonstrate Data Interpretation: If possible, show how you used data (e.g., A/B test results, user feedback) to inform your design decisions and iterations.

• Highlight Performance Marketing Focus: Ensure your portfolio clearly communicates an understanding of conversion-focused design principles and performance marketing goals.

• Include Copywriting/Scripting Examples: If you have examples of copy or scripts you contributed to, showcase them alongside the visuals they supported.

• Tell a Story: For each project, frame it as a narrative: the problem, your solution, and the outcome.

Challenge Preparation:

• Understand the Business: Research the health and wellness industry and the company's specific market position.

• Analyze Performance Marketing: Familiarize yourself with common performance marketing channels (e.g., social media ads, search ads) and the types of creatives that perform well.

• Figma Skills: Be ready to discuss your Figma workflow and potentially demonstrate specific features or techniques.

• AI Tool Awareness: Be prepared to discuss how you might use AI tools to improve efficiency or creativity in your design process.

• Data Interpretation Scenarios: Think about how you would approach a hypothetical scenario where campaign performance is low and how you would use data to guide creative adjustments.

📝 Enhancement Note: The interview process will heavily weigh a candidate's ability to demonstrate tangible results from their creative work. A portfolio that clearly articulates the connection between design choices and business outcomes is essential for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all static and video creative design. Proficiency is a core requirement.

• Motion/Video Editing Tools (Preferred): Adobe After Effects, Adobe Premiere Pro, or similar, for video asset creation.

Analytics & Reporting:

• Marketing Analytics Platforms: Familiarity with tools like Google Analytics, Facebook Ads Manager, or other platform-specific analytics to interpret campaign performance data.

• A/B Testing Tools: Understanding how to design for and interpret results from A/B testing.

CRM & Automation:

Other:

• AI Design Tools: Willingness and ability to learn and integrate tools like Midjourney, DALL-E, Stable Diffusion, or AI-powered design assistants into the workflow.

• Project Management/Asset Management Tools: Experience with tools for organizing and managing creative assets would be advantageous.

📝 Enhancement Note: The technology stack is centered around Figma, with a strong preference for video editing skills and a requirement for analytical capability to interpret campaign data. The explicit mention of AI tools indicates a forward-thinking approach to design technology.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Valuing insights derived from performance data to guide creative strategy and execution.

• Performance Orientation: A strong focus on achieving measurable results and driving business impact through creative work.

• Innovation & Adaptability: Encouraging the exploration of new tools, trends, and creative approaches, especially AI.

• Collaboration & Transparency: Fostering open communication and teamwork across departments, especially with marketing and product teams, in a flat organizational structure.

• Efficiency & Organization: Emphasizing systematic asset management and streamlined workflows for optimal productivity.

Collaboration Style:

• Cross-Functional Integration: Working closely with media buyers and product owners to ensure creative aligns with campaign goals and product strategy.

• Feedback-Driven: Open to receiving and acting upon feedback from performance data and team members.

• Proactive Communication: Essential in a remote environment to ensure alignment and timely delivery of assets.

• Shared Learning: A culture that encourages sharing knowledge about new tools, trends, and best practices, particularly regarding AI and design innovation.

📝 Enhancement Note: The culture appears to be a blend of creative passion and analytical rigor, typical of successful performance marketing teams. The emphasis on collaboration and adaptability is key for a remote, fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce aesthetically pleasing and innovative designs that also meet strict performance metrics and conversion goals.

• Rapid Iteration Demands: The fast-paced environment may require quick turnaround times on creative assets based on ever-changing campaign data.

• Keeping Pace with AI & Trends: Continuously learning and integrating new AI tools and design trends to remain competitive and effective.

• Remote Collaboration: Ensuring seamless communication and project management without in-person interaction.

• Data Interpretation for Creatives: Effectively translating complex performance data into actionable creative strategies.

Learning & Development Opportunities:

• AI Design Tool Mastery: Becoming an expert in leveraging AI for creative ideation, asset generation, and workflow optimization.

• Performance Marketing Creative Strategy: Developing a deep understanding of what makes creative perform well on various digital channels.

• Video Creation & Editing: Enhancing skills in motion graphics and video production for dynamic ad content.

• Data Analysis Fundamentals: Improving ability to interpret marketing analytics and A/B test results.

• Cross-Functional Skill Development: Gaining exposure to marketing strategy, product insights, and media buying.

📝 Enhancement Note: The role presents a unique opportunity to bridge the gap between creative artistry and performance marketing science, a highly sought-after skill set in today's digital landscape. The challenges are directly linked to growth and learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data insights to significantly improve the performance of a creative asset. What was the data, what did you change, and what was the result?" (Focus on quantifiable outcomes and your process.)

• "How do you approach balancing creative innovation with the need for conversion-focused design in performance marketing?" (Discuss your methodology for meeting both aesthetic and performance objectives.)

• "Walk me through your process for creating a high-performing video ad from concept to final asset, including how you'd involve media buyers." (Detail your workflow, collaboration points, and decision-making criteria.)

Company & Culture Questions:

• "What interests you about working in the health and wellness industry, and specifically with a fast-growing global ecosystem?" (Research the company's mission and market.)

• "How do you thrive in a fully remote work environment, and what strategies do you use to ensure effective collaboration and communication?" (Highlight your remote work experience and communication skills.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type or by impact. For each project, clearly outline the problem, your solution, the tools used, your specific contributions, and the measurable results.

• Quantify Everything: Use numbers, percentages, and clear metrics to demonstrate the success of your creative work.

• Highlight Figma Usage: Be prepared to discuss specific Figma features and workflows you utilized.

• Showcase Data-Driven Iterations: Present examples where you iterated on designs based on performance data or A/B testing.

• Tailor to the Role: Emphasize projects that are most relevant to performance marketing, digital advertising, and video creation.

• Be Ready for Technical Questions: Anticipate questions about your design process, software proficiency, and problem-solving approaches.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not just a skilled designer but also a strategic thinker capable of driving measurable results through their creative output. A strong portfolio and clear articulation of your process and impact are crucial.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided application link on Lever.

• Prepare a Portfolio: Curate a digital portfolio that specifically highlights your experience in performance marketing, digital advertising, and conversion-focused design. Include case studies with quantifiable results and showcase your proficiency in Figma.

• Tailor Your Resume: Optimize your resume to include keywords from the job description, such as "Figma," "performance marketing," "digital advertising," "creative strategy," and "data analysis." Quantify your achievements wherever possible.

• Practice Your Pitch: Be ready to articulate your design process, how you interpret data, and how your creative work has driven business impact. Practice presenting your portfolio projects concisely and effectively.

• Research the Company: Understand the company's mission in the health and wellness space, their target audience, and their overall marketing approach. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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