Creative Designer (AI Focus) - 6-Month Contract

📍 Job Overview

Job Title: Creative Designer (AI Focus) - 6-Month Contract

Company: Lalamove

Location: Kuala Lumpur, Malaysia

Job Type: Contract

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-11

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of innovative marketing assets by leveraging cutting-edge Generative AI tools and traditional design software.

• Drive efficiency in creative production by developing and implementing AI-assisted workflows for static and video content.

• Translate marketing objectives into compelling visual concepts, storyboards, and final creative deliverables for diverse digital channels.

• Collaborate with the Marketing team to adapt and optimize creatives for performance across platforms like Meta, TikTok, and YouTube.

• Contribute to the evolution of Lalamove's creative capabilities by exploring, testing, and recommending new AI technologies and production methods.

📝 Enhancement Note: While the job title is "Creative Designer," the emphasis on AI focus, workflow development, and asset optimization for performance marketing strongly aligns it with a specialized Creative Operations or Marketing Operations function, particularly within a fast-paced, tech-driven environment like Lalamove. The role requires not just artistic skill but also a strategic understanding of how AI can enhance operational efficiency and campaign effectiveness.

📈 Primary Responsibilities

• Conceptualize and develop creative ideas, visual directions, and storyboards for marketing campaigns, social media, paid media, and other digital initiatives.

• Produce high-quality AI-generated and AI-assisted static visuals and video content for various marketing requirements, including key visuals, social posts, digital ads, and short-form videos.

• Utilize generative AI tools (e.g., Google Flow/Veo, Runway, Kling AI, Freepik AI, Adobe Firefly, Midjourney) for image generation, text-to-video, animation, and other creative applications.

• Integrate AI-generated assets with traditional design and video editing techniques using software like Adobe Photoshop, Illustrator, Premiere Pro, After Effects, and CapCut.

• Adapt and optimize creative assets for different formats, sizes, placements, and durations across key digital platforms (Meta, TikTok, YouTube).

• Create multiple variations of creatives to support A/B testing, campaign optimization, and continuous creative refreshes, ensuring brand consistency and storytelling quality.

• Assist in the transition of traditional creative production processes to more efficient AI-assisted workflows by developing reusable prompts, templates, and best practices.

• Stay abreast of emerging generative AI technologies and creative tools, actively testing and recommending solutions that can enhance creative output and production capacity.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and operational enhancement through AI. The role is expected to not only produce content but also to actively contribute to the process improvement of creative production, a key characteristic of operations-focused roles.

🎓 Skills & Qualifications

Education:

• While formal education requirements are not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Multimedia Arts, Digital Media, or a related field would be highly advantageous. Equivalent practical experience will also be considered. Experience:

• 2-5 years of hands-on experience in graphic design, video design, motion graphics, video editing, or creative production within a fast-paced environment.

• Proven experience producing both static and video creatives specifically for digital marketing channels.

• Demonstrated experience in developing creative concepts and storyboards for digital or social content.

• Experience creating performance marketing or paid social creatives, with an understanding of what drives engagement and conversion.

• Experience producing creative variations for A/B testing and campaign optimization. Required Skills:

• Strong hands-on experience using generative AI tools for creative production (e.g., Midjourney, Adobe Firefly, Runway, Kling AI).

• Proficient in traditional creative tools such as Adobe Photoshop, Illustrator, Premiere Pro, and After Effects.

• Solid understanding of visual design principles, composition, typography, storytelling, and video pacing.

• Ability to translate creative briefs into compelling visual concepts and execute them through to final production.

• Familiarity with the creative requirements and best practices for platforms like Google, Meta, TikTok, and YouTube.

• Adaptability and a willingness to experiment with and quickly adopt new AI tools and workflows.

• Excellent communication skills to articulate creative ideas and collaborate effectively. Preferred Skills:

• Experience with AI voice-over, avatar, or lip-sync tools.

• Experience with AI workflow and capability development, including creating reusable prompts and templates.

• Familiarity with CapCut for video editing.

• Prior experience working within an in-house Marketing team, creative agency, or technology company.

• Experience developing or sharing AI creative workflows would be a significant advantage.

📝 Enhancement Note: The emphasis on practical AI tool experience and the ability to pick up new tools quickly is critical. The "What you'll need" section acts as a proxy for required experience, reinforcing the need for practical application in a dynamic environment. The preferred skills suggest a candidate who can not only execute but also innovate and contribute to process evolution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong grasp of visual design, storytelling, and creative execution across static and video formats.

• Specific examples of work demonstrating the application of generative AI tools in the creative process, highlighting innovative uses and outcomes.

• Case studies or examples of creatives developed for digital marketing campaigns, emphasizing performance metrics or optimization efforts where applicable.

• Visual documentation of concept development, including storyboards or mood boards, to illustrate the ideation process.

• Examples of creative adaptation across different platforms or formats, showcasing flexibility and understanding of channel-specific requirements. Process Documentation:

• While not explicitly a documentation role, the candidate is expected to contribute to the development of reusable prompts, templates, and AI workflows. This implies an ability to articulate and document successful AI creative processes for team adoption.

• Candidates should be prepared to discuss their process for translating campaign briefs into creative assets, including how they integrate AI tools and traditional methods.

• The ability to document the steps taken in adapting creatives for different platforms and optimizing them for performance will be valuable.

📝 Enhancement Note: For a creative operations-adjacent role like this, the portfolio is paramount. It should not only showcase creative talent but also demonstrate an understanding of the operational aspects of creative production, particularly how AI can streamline and enhance this process. The focus on "AI workflow development" implies an expectation to contribute to process standardization.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a mid-level Creative Designer with AI specialization in Kuala Lumpur, Malaysia, and considering the 6-month contract nature, the estimated salary range is MYR 4,000 - MYR 7,000 per month. This range accounts for the specialized AI skills required, the contract duration, and the cost of living in Kuala Lumpur. Benefits:

• Contractual employment with a leading global on-demand delivery platform.

• Opportunity to work with cutting-edge AI technologies in a creative marketing context.

• Exposure to a fast-paced, dynamic, and growth-oriented company culture.

• Potential for a contract extension or future opportunities within Lalamove based on performance.

• Access to Lalamove's employee benefits package (details to be confirmed by HR, but typically includes medical coverage, leave entitlements, and employee discounts). Working Hours:

• Standard full-time working hours, typically 40 hours per week, with potential for flexibility depending on project deadlines and team needs. The role is on-site, requiring physical presence in the Kuala Lumpur office.

📝 Enhancement Note: Salary estimation is based on research of similar contract-based creative roles in Kuala Lumpur, factoring in the specialized AI skill set and the "mid-level" experience indicated. Benefits are inferred based on typical corporate contract roles and Lalamove's status as a well-funded unicorn.

🎯 Team & Company Context

🏢 Company Culture

Industry: Logistics and Delivery Platform. Lalamove operates in a highly competitive, technology-driven sector, focused on disrupting traditional logistics through an O2O (Online-to-Offline) model. This means the marketing and creative teams must be agile and innovative to keep pace with market demands and technological advancements.

Company Size: Lalamove is a unicorn company with over 1600 employees across SEA and LATAM. This implies a structured yet dynamic organizational environment, with established processes but also a strong culture of rapid growth and adaptation.

Founded: 2013. With a decade of experience, Lalamove has matured significantly, reaching unicorn status and expanding globally. This history suggests a blend of established operational practices and a continuous drive for innovation.

Team Structure:

• The role sits within the Marketing team, likely collaborating closely with digital marketers, campaign managers, and potentially other creative specialists.

• The Creative Designer will likely report to a Marketing Manager or Head of Creative/Marketing.

• Cross-functional collaboration is expected with product, sales, and operations teams to ensure creative assets align with broader business objectives and user needs. Methodology:

• Lalamove emphasizes a "glocal" approach, meaning global ambition with local adaptation. Marketing strategies and creative outputs need to be globally consistent yet locally relevant.

• Core values of Passion, Execution & Grit, and Humility guide their operations and team interactions, suggesting a results-oriented, resilient, and collaborative work environment.

• The company's rapid growth and focus on technology indicate a data-driven approach to decision-making, including creative performance analysis.

Company Website: https://www.lalamove.com/

📝 Enhancement Note: Lalamove's focus on technology, rapid growth, and its "glocal" strategy are key indicators for the creative operations function. The marketing team likely operates with a sense of urgency and a strong emphasis on measurable results, making AI-driven efficiency and performance optimization critical for this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, acting as a specialist within the marketing team. It offers hands-on experience in applying AI to creative production and workflow optimization, a highly sought-after skill.

Reporting Structure: The Creative Designer will likely report to a Marketing Manager or Head of Creative, working within a team focused on delivering marketing collateral. This offers exposure to strategic marketing planning and performance analysis.

Operations Impact: The role directly impacts marketing campaign effectiveness by producing engaging and optimized creative assets. By driving efficiency through AI, the designer contributes to cost savings and faster go-to-market times for campaigns, directly supporting Lalamove's rapid growth objectives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven creative tools and workflow development, becoming a go-to specialist in this emerging field.

• Creative Leadership: With proven success and initiative, there's potential to influence creative strategy and mentor junior designers in AI adoption.

• Contract Extension/Full-Time Conversion: Strong performance in this 6-month contract could lead to an extension or a full-time position within Lalamove's marketing or creative operations team, especially as AI integration continues.

• Cross-functional Exposure: Gain insights into different aspects of Lalamove's operations and marketing efforts, broadening understanding of the business.

📝 Enhancement Note: The contract nature of the role presents an opportunity for focused skill development in a high-demand area. Growth potential is tied to demonstrating initiative in AI adoption and performance impact, which aligns with operations career progression where efficiency and measurable results are key.

🌐 Work Environment

Office Type: Lalamove operates with a hybrid or on-site model, as indicated by the "On-site" work arrangement. The Kuala Lumpur office likely fosters a collaborative and dynamic work environment.

Office Location(s): The role is based in Kuala Lumpur, Malaysia. Specific office details would be provided upon engagement, but it's expected to be a modern workspace conducive to creative and collaborative work.

Workspace Context:

• Collaborative Environment: Expect to work alongside other marketing professionals, sharing ideas and feedback in a fast-paced setting.

• Technology Focus: Access to necessary hardware, software licenses (including Adobe Creative Cloud), and potentially advanced AI tools or subscriptions will be provided to facilitate the role's requirements.

• Team Interaction: Regular team meetings, brainstorming sessions, and project-specific discussions will be integral to the workflow, promoting a culture of shared learning and problem-solving.

Work Schedule: The standard work schedule is likely Monday to Friday, approximately 9 AM to 6 PM, aligning with typical office hours in Kuala Lumpur. Flexibility may be required during critical campaign launches or deadlines.

📝 Enhancement Note: The on-site requirement suggests an emphasis on team collaboration and direct mentorship, which can be beneficial for learning new AI tools and workflows. The dynamic environment of a tech unicorn like Lalamove implies a workspace that values agility and innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, particularly with AI tools and creative production.

• Technical Interview/Creative Assessment: This may involve a discussion about your portfolio, your experience with specific AI and design tools, and potentially a small creative challenge or case study presentation. Expect questions on your approach to AI workflow development and creative problem-solving.

• Hiring Manager Interview: A conversation with the Marketing Manager or Head of Creative to assess cultural fit, communication skills, and alignment with Lalamove's values and team dynamics.

• Final Interview (if applicable): May involve a broader discussion on your understanding of Lalamove's brand and market, and how you envision contributing to their marketing efforts.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've used generative AI. Explain your process, the tools used, and the impact on the final output (e.g., speed, quality, cost savings).

• Demonstrate Versatility: Include examples of both static and video creatives, and show how you've adapted them for different platforms (Meta, TikTok, YouTube).

• Showcase Problem-Solving: For performance marketing creatives, explain the brief, your creative approach, and any measurable results or optimizations achieved.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or by the AI tools used. Provide concise descriptions for each piece.

• Prepare to Discuss Workflow: Be ready to articulate your process for moving from concept to final asset, especially how you integrate AI into this workflow.

Challenge Preparation:

• AI Tool Familiarity: Be prepared to discuss your experience with specific AI tools listed (Midjourney, Firefly, Runway, etc.) and how you've leveraged them.

• Creative Brief Interpretation: Practice translating marketing objectives into creative concepts and visual strategies.

• Platform Best Practices: Refresh your knowledge of creative best practices for major social and digital advertising platforms.

• Company Research: Understand Lalamove's brand, target audience, and recent marketing campaigns to demonstrate genuine interest and strategic thinking.

📝 Enhancement Note: The interview process will heavily weigh practical AI application and portfolio strength. Candidates should be prepared to articulate their creative process, especially how AI enhances it, and demonstrate an understanding of performance marketing creative needs.

🛠 Tools & Technology Stack

Primary Tools:

• Generative AI: Google Flow / Veo, Runway, Kling AI, Freepik AI, Adobe Firefly, Midjourney, or similar image/video generation tools.

• Design Software: Adobe Photoshop, Adobe Illustrator.

• Video Editing & Motion Graphics: Adobe Premiere Pro, After Effects, CapCut.

• AI-Specific Applications: AI voice-over, avatar, or lip-sync tools.

Analytics & Reporting:

• While not a direct analytics role, understanding how creatives perform on platforms like Meta, TikTok, and YouTube is crucial. Familiarity with platform-specific analytics dashboards (e.g., Meta Ads Manager reporting, TikTok Ads Manager analytics) is expected. CRM & Automation:

• Not directly applicable to this creative role, but understanding how marketing campaigns are managed and tracked within a CRM or marketing automation platform can be beneficial for context.

📝 Enhancement Note: This section is critical for candidates to assess their tool proficiency. The explicit mention of various AI tools indicates that hands-on experience and a willingness to learn new ones are paramount. The integration of AI with traditional design tools is a key theme.

👥 Team Culture & Values

Operations Values:

• Passion: A drive to create exceptional marketing assets that resonate with Lalamove's mission of connecting communities and empowering SMEs.

• Execution & Grit: A commitment to delivering high-quality creative work efficiently, overcoming challenges in AI implementation, and meeting tight deadlines.

• Humility: Openness to learning from new AI technologies, feedback from colleagues, and adapting creative approaches based on performance data and team insights.

• Data-Driven Creativity: An understanding that creative success is measured by performance; willingness to use data to inform creative decisions and optimizations.

• Innovation: Proactively exploring and integrating new AI tools and techniques to push creative boundaries and improve production processes.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing managers and campaign specialists to align creative output with campaign objectives and brand messaging.

• Feedback Exchange: An iterative design process that involves constructive feedback from peers and stakeholders to refine creative assets.

• Knowledge Sharing: Willingness to share insights on AI tools, prompts, and workflow techniques with the broader marketing team to foster collective growth.

• Agile Approach: Adapting quickly to changing campaign requirements, platform updates, and emerging AI capabilities.

📝 Enhancement Note: Lalamove's core values are directly applicable to how this creative role should operate. The emphasis on "Execution & Grit" and "Humility" suggests a team that values hard work, continuous improvement, and collaborative learning, especially in the rapidly evolving field of AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant influx of new AI tools, features, and ethical considerations in creative production.

• Balancing AI and Human Creativity: Effectively integrating AI-generated assets with human artistic direction to maintain brand integrity and unique creative voice.

• Technical Integration: Troubleshooting and optimizing AI tools and workflows, which can sometimes be unpredictable.

• Performance Optimization: Translating creative ideas into assets that demonstrably drive marketing campaign performance.

• Contract Duration: Maximizing impact and learning within a defined 6-month period.

Learning & Development Opportunities:

• AI Specialization: Becoming an expert in generative AI for creative applications, a highly in-demand skill.

• Workflow Optimization: Gaining experience in designing and implementing efficient creative production workflows using AI.

• Performance Marketing Insights: Deepening understanding of digital marketing strategies and how creative assets contribute to campaign success.

• Exposure to Global Brand: Working on campaigns for a leading international logistics platform.

• Mentorship: Learning from experienced marketing professionals within a fast-growing tech company.

📝 Enhancement Note: The challenges are inherent to working with cutting-edge AI technology. The growth opportunities are substantial, focusing on skill acquisition in a high-demand area and gaining experience within a successful global tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used generative AI to solve a creative challenge or improve a production process. What tools did you use, and what was the outcome?" (Focus on process, tools, and impact)

• "How would you approach developing a series of social media creatives for a new Lalamove service launch, incorporating AI into your workflow?" (Demonstrate ideation, AI integration, and platform awareness)

• "Imagine a campaign brief requires adapting an existing video into multiple formats for TikTok, Instagram Reels, and YouTube Shorts. How would you leverage AI and traditional tools to achieve this efficiently?" (Showcase creative adaptation and workflow efficiency) Company & Culture Questions:

• "What do you know about Lalamove's brand and our position in the logistics market? How would your creative approach align with our 'glocal' strategy?" (Research Lalamove's marketing and values)

• "How do you stay updated with the latest advancements in generative AI and creative technology?" (Demonstrate proactivity and continuous learning)

• "Describe your experience working in a fast-paced, deadline-driven environment. How do you manage your workload and priorities?" (Highlight Execution & Grit) Portfolio Presentation Strategy:

• AI Impact First: For AI-focused projects, lead with the AI integration, explaining the "why" and "how" before diving into the final visuals. Quantify benefits where possible (e.g., "reduced production time by X%").

• Showcase Process: Include examples of storyboards, mood boards, or AI prompt iterations to illustrate your creative journey.

• Platform Adaptation Examples: Clearly label how specific assets were tailored for different platforms.

• Concise Storytelling: For each project, briefly explain the brief, your role, the tools used, your creative solution, and the outcome.

• Interactive Elements: If possible, be prepared to walk through a specific project in detail, demonstrating your thought process and tool usage.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical AI skills, creative problem-solving, and an understanding of Lalamove's business and culture. The portfolio presentation is key to showcasing these abilities effectively.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided Lever link.

• Tailor your resume: Highlight experience with generative AI tools, graphic design, video production, and digital marketing creative. Use keywords from the job description.

• Curate your portfolio: Ensure it prominently features AI-assisted work, creative adaptation for digital platforms, and ideally, examples of performance marketing creatives. Be ready to discuss your process.

• Prepare for AI-specific questions: Familiarize yourself with Lalamove's brand and recent marketing campaigns. Practice articulating your creative process and how you integrate AI.

• Research Lalamove: Understand their mission, values, and the logistics industry to demonstrate genuine interest and strategic thinking during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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