Creative & Design Manager

📍 Job Overview

Job Title: Creative & Design Manager

Company: Inland Imaging

Location: Spokane, Washington, United States

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: April 14, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute the company’s brand narrative and visual identity across all marketing channels, aligning with the Director of Marketing and company leadership.

• Oversee the entire design and production lifecycle, from conceptualization to implementation, ensuring high-quality visual communications for print, digital, and event materials.

• Manage brand consistency and visual asset library, collaborating with internal teams, freelance designers, photographers, and external vendors.

• Drive creative strategy for integrated marketing campaigns, translating complex concepts into compelling visual graphics that achieve branding and business objectives.

• Ensure adherence to corporate branding standards and stay updated on the latest visual communications and design trends.

📝 Enhancement Note: This role bridges creative strategy and operational execution within marketing. It requires a blend of artistic direction, project management, and brand stewardship, with a strong emphasis on producing tangible marketing collateral that supports business growth in the healthcare sector.

📈 Primary Responsibilities

• Lead the conceptualization and execution of integrated marketing campaigns, defining the visual look and feel across diverse media.

• Design and format layouts for online and print communications to maximize readability, clarity, and impact.

• Develop branding and design layouts for a wide range of marketing collateral, including brochures, web pages, flyers, posters, direct mail, newsletters, and advertisements.

• Procure and manage design work from freelance designers and external vendors, ensuring timely delivery and quality.

• Proofread all artwork and final files to ensure accuracy and readiness for commercial production.

• Educate internal teams and clients on visual communications processes and corporate branding standards.

• Collaborate with marketing team members and other departments to coordinate project deliverables and adhere to schedules.

• Continuously research and maintain awareness of the latest visual communications, design trends, and production techniques.

• Maintain a deep understanding of graphic design principles and digital print production processes.

• Create and deploy website graphics and content for the company’s internal and external websites.

• Present conceptual marketing ideas effectively to stakeholders to persuade and drive engagement.

• Ensure the highest quality of designs and layouts by meticulously managing spacing, proportionality, color usage, and overall visual appeal.

• Estimate project hours and manage deadlines to align with budgetary constraints.

• Obtain necessary project approvals within established timelines.

• Respond promptly to marketing requests from internal and external clients.

• Undertake internal and external design projects and assignments as requested.

• Provide proactive updates on project status to the department, operations teams, management, and clients.

• Participate in marketing update meetings with providers and leadership.

• Perform other duties and projects as assigned, demonstrating team spirit and a commitment to self-growth.

📝 Enhancement Note: The responsibilities highlight a hands-on role requiring both strategic creative thinking and meticulous execution. The emphasis on vendor management, production oversight, and internal client communication suggests a need for strong organizational and interpersonal skills alongside creative talent.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Graphic Design, Communication Design, or a related field is required.

Experience: 5 years of professional graphic design experience is required.

• Healthcare marketing experience is preferred.

• Demonstrated ability to identify concerns and develop solutions through effective communication.

• Meticulous attention to detail, thoroughness, and a highly organized approach.

Required Skills:

• Expertise in graphic design principles and application across various media.

• Proficiency in developing and implementing brand narratives and visual identities.

• Strong understanding of marketing strategy and campaign development.

• Advanced skills in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat).

• Experience with layout design and print production processes.

• Ability to conceptualize and create compelling visual graphics and illustrations.

• Project management skills to oversee design projects from inception to completion.

• Excellent communication and interpersonal skills for effective collaboration and client interaction.

• Detail-oriented with a strong focus on quality and consistency.

Preferred Skills:

• Experience in healthcare marketing or a related regulated industry.

• Familiarity with web design principles and content management systems.

• Experience managing freelance designers and external vendors.

• Understanding of commercial printing operations and pre-production workflows.

• Knowledge of current design trends and digital production techniques.

• Familiarity with Microsoft Office Suite, Webex, Workday, and Smartsheet.

📝 Enhancement Note: The required experience level, coupled with the specific software proficiencies and the preference for healthcare marketing, indicates a need for a candidate who can quickly integrate into a specialized industry and contribute at a senior creative level. The mention of Workday and Smartsheet suggests familiarity with common business operations and project management tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of design projects demonstrating versatility across print, digital, and campaign materials.

• Include examples of brand development, logo design, and corporate identity applications.

• Present case studies of integrated marketing campaigns, highlighting strategic thinking and creative execution.

• Demonstrate proficiency in layout design for brochures, advertisements, and digital assets.

Process Documentation:

• Illustrate the design process from brief to final delivery, including concept development, revisions, and production.

• Provide examples of how brand standards were applied and maintained across multiple projects.

• Showcase experience in managing project timelines, budgets, and vendor collaborations.

• Detail how feedback was incorporated and how design solutions were refined based on stakeholder input.

• Include examples of digital asset creation and web graphic development.

📝 Enhancement Note: A robust portfolio is critical for this role, not just for showcasing artistic talent but also for demonstrating a structured approach to design projects, an understanding of production workflows, and the ability to manage creative processes effectively within a corporate environment.

💵 Compensation & Benefits

Salary Range: $30.33 - $45.49 per hour.

Benefits:

• Full-time regular position with a Monday-Friday day shift schedule.

• Opportunity for hybrid work arrangement after training completion.

• Comprehensive benefits package (details not specified, but typical for full-time roles).

• Potential for professional development and continuing education in design trends and techniques.

• Access to tools and software necessary for design and production.

Working Hours: 40 hours per week, Monday through Friday, day shift.

📝 Enhancement Note: The hourly pay range suggests this role is structured for a professional with significant expertise. The hybrid work option after training offers flexibility. While specific benefits are not detailed, standard full-time employment in the US typically includes health insurance, paid time off, and retirement plan options.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Radiology Services)

Company Size: Inland Imaging is part of a larger network, suggesting a mid-to-large sized organization with established operational structures. The specific mention of "Inland Imaging Business Center" and "associated companies" implies a multi-faceted organization.

Founded: Specific founding date not provided, but the company operates in a mature industry, indicating a stable and established presence.

Team Structure:

• Reports to the Director of Marketing, indicating a clear hierarchy within the marketing department.

• Collaborates closely with the marketing team, company leadership, and potentially cross-functional departments needing creative support.

Methodology:

• Data-driven marketing strategy development, informed by business objectives.

• Emphasis on clear, compelling visual communication to convey complex health information and value propositions.

• Collaborative approach to campaign development and project execution.

• Commitment to maintaining consistent corporate branding standards.

• Focus on efficiency in design and production processes, including estimating project hours and meeting deadlines.

Company Website: inlandimaging.com

📝 Enhancement Note: Inland Imaging operates within the healthcare sector, which often implies a focus on patient care, regulatory compliance (like HIPAA), and a mission-driven approach. The company culture likely values professionalism, accuracy, and a commitment to service excellence, which will influence the tone and style of marketing materials.

📈 Career & Growth Analysis

Operations Career Level: This is a management-level position within the creative and marketing functions. It requires a blend of senior-level creative expertise and leadership in managing design projects and external resources. The role is responsible for significant creative output and brand representation.

Reporting Structure: The Creative & Design Manager reports directly to the Director of Marketing, indicating a key role in the marketing leadership team. This position has influence over the visual direction of the company’s marketing efforts.

Operations Impact: This role directly impacts the company's brand perception, market positioning, and effectiveness of marketing campaigns. High-quality, strategically aligned creative assets are crucial for attracting and retaining patients and referring physicians, supporting sales efforts, and building brand loyalty in the competitive healthcare market.

Growth Opportunities:

• Skill Advancement: Deepen expertise in specialized design software, emerging design trends, and healthcare marketing best practices.

• Leadership Development: Potential to grow into broader marketing leadership roles, managing larger teams or expanding responsibilities within the marketing department.

• Strategic Influence: Contribute more significantly to the overall marketing strategy and brand development as experience and impact grow.

• Cross-functional Exposure: Gain experience working with various departments, understanding their operational needs and how creative solutions can support them.

📝 Enhancement Note: The growth potential suggests a career path within marketing and creative management. Success in this role can lead to increased strategic involvement and leadership opportunities within Inland Imaging or similar organizations.

🌐 Work Environment

Office Type: The role is based at the Inland Imaging Business Center in Downtown Spokane. It offers an initial on-site training period, followed by a hybrid work arrangement. This suggests a professional office setting conducive to collaboration.

Office Location(s): Inland Imaging Business Center, Downtown Spokane. The company also operates "imaging centers," implying multiple physical locations where signage and marketing materials are deployed.

Workspace Context:

• Collaborative Environment: The hybrid model and requirement to collaborate with various teams and vendors indicate a need for strong communication and teamwork.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially project management tools (Smartsheet, Workday) is expected.

• Team Interaction: Regular interaction with the marketing team, Director of Marketing, and potentially other departments for project briefs and feedback.

Work Schedule: Standard Monday-Friday day shift, 40 hours per week, with opportunities for hybrid work flexibility after initial training. This schedule supports a balance between focused creative work and collaborative team engagement.

📝 Enhancement Note: The hybrid work model reflects a modern work environment, balancing the need for in-person collaboration and focused individual work. This arrangement is attractive to professionals seeking flexibility while remaining part of a cohesive team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Review of resume and portfolio for relevant experience and creative skills.

• First Interview: Likely with the Director of Marketing or HR to assess qualifications, experience, and cultural fit. Discussion of portfolio highlights.

• Creative Assessment/Challenge: May involve a design exercise or a detailed presentation of past work, focusing on problem-solving, strategic thinking, and execution.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term vision for the creative function.

Portfolio Review Tips:

• Curate Strategically: Select 8-12 of your strongest, most relevant projects. Prioritize those showcasing brand development, campaign strategy, and execution across different media.

• Highlight Process: For selected projects, be prepared to walk through your design process, from understanding the brief to final production. Explain your creative rationale, decision-making, and how you addressed challenges.

• Quantify Impact: Where possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, brand recognition).

• Tailor to Inland Imaging: Research Inland Imaging's current branding and marketing. Be ready to discuss how your skills and aesthetic align with their brand and how you would contribute to their future marketing efforts.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether digital or physical.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly understand the objectives, target audience, and any constraints.

• Strategic Approach: Outline your strategic approach before diving into design. Consider the brand, message, and desired outcome.

• Showcase Tools: Be ready to discuss the software and techniques you would use to execute the challenge.

• Time Management: Practice completing design tasks within realistic timeframes.

• Articulate Rationale: Be prepared to clearly explain your design choices and how they meet the challenge's requirements.

📝 Enhancement Note: The interview process will heavily weigh a candidate's portfolio and their ability to articulate their creative process and strategic thinking. Demonstrating an understanding of healthcare marketing nuances will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and visual content creation.

  • Adobe Illustrator: For vector graphics, logos, and illustrations.
  • Adobe InDesign: For layout design of brochures, flyers, newsletters, and advertisements.
  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe Acrobat: For creating, editing, and managing PDF files, including print-ready artwork.

• Microsoft Office Suite: For general business communication, presentations, and document creation (Word, PowerPoint, Outlook).

Analytics & Reporting:

CRM & Automation:

• Workday: Mentioned as a computer skill, likely used for HR functions, payroll, and potentially project tracking.

• Smartsheet: A project management and collaboration tool, likely used for tracking design projects, deadlines, and team assignments.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Familiarity with project management tools like Smartsheet and HR systems like Workday indicates a need for candidates who can integrate into the company's operational workflows seamlessly.

👥 Team Culture & Values

Operations Values:

• Show We Care: Emphasizes empathy and a patient-centered approach, which should translate into marketing materials that are sensitive and informative.

• Do The Right Thing: Highlights integrity and ethical conduct, crucial in healthcare. Marketing efforts must be truthful and compliant.

• Maximize Individual Potential: Encourages professional growth and development, aligning with opportunities for learning new design techniques and expanding responsibilities.

• Challenge Convention: Promotes innovation and forward-thinking, relevant for developing creative and effective marketing strategies that stand out.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with the Director of Marketing, internal teams, and external vendors, necessitating strong communication and teamwork.

• Process Review: An openness to feedback on design projects and a willingness to iterate based on stakeholder input is expected.

• Knowledge Sharing: Staying updated on design trends and sharing insights with the team can foster a culture of continuous improvement.

📝 Enhancement Note: Inland Imaging's core values provide a clear framework for the expected professional conduct and approach to work. Candidates should demonstrate how their work ethic and collaboration style align with these values, particularly in a healthcare context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring innovative designs remain consistent with Inland Imaging's established brand identity and corporate messaging.

• Managing Multiple Stakeholder Demands: Effectively prioritizing and delivering creative solutions for various internal clients with potentially competing needs and deadlines.

• Keeping Pace with Design Trends and Technology: Continuously learning and adapting to new software, design techniques, and digital platforms to maintain cutting-edge creative output.

• Producing High-Quality Work under Pressure: Meeting tight deadlines while maintaining meticulous attention to detail and creative excellence.

Learning & Development Opportunities:

• Specialized Design Training: Access to workshops, online courses, or certifications in advanced design software, motion graphics, or UX/UI design.

• Industry Conferences: Opportunities to attend marketing and design conferences to gain insights into industry best practices and emerging trends.

• Mentorship: Potential for mentorship from the Director of Marketing or other senior leaders within the organization.

• Cross-functional Projects: Engaging in projects that require collaboration with different departments, broadening understanding of the business operations and strategic goals.

📝 Enhancement Note: The challenges presented are typical for a creative management role. By framing these as opportunities for growth and skill development, candidates can demonstrate their proactive approach to problem-solving and continuous learning.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a new visual campaign for our specialized radiology services, considering our brand guidelines and target audience?" (Focus on strategic thinking, brand alignment, and audience understanding.)

• "Describe a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Assesses communication, negotiation, and problem-solving skills.)

Company & Culture Questions:

• "What do you know about Inland Imaging and the healthcare industry's marketing landscape?" (Tests research skills and industry awareness.)

• "How do you embody our core values of 'Show We Care,' 'Do The Right Thing,' 'Maximize Individual Potential,' and 'Challenge Convention' in your work?" (Assesses cultural fit and alignment with company ethos.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution (design process), and the outcome/impact.

• Highlight Strategic Thinking: Emphasize why you made certain design choices, linking them back to business goals or user needs.

• Showcase Technical Skill: Be prepared to discuss the tools and techniques used, particularly your proficiency in Adobe Creative Suite.

• Demonstrate Collaboration: Explain how you worked with teams, clients, or vendors to achieve the final result.

• Be Concise and Engaging: Keep your presentations focused and dynamic, allowing time for Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, operational understanding, and a strong cultural fit. Articulating the "why" behind design decisions is as important as the final visual output.

📌 Application Steps

To apply for this Creative & Design Manager position:

• Submit your application through the provided Workday link, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to healthcare marketing, brand development, and integrated campaign execution. Ensure it showcases your proficiency with Adobe Creative Suite and your ability to manage design processes from concept to production.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of graphic design experience, emphasizing achievements in brand narrative development, marketing collateral creation, and vendor management. Quantify your accomplishments where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic rationale, and the impact of your work. Prepare responses to common interview questions, especially those related to creativity, problem-solving, collaboration, and cultural fit with Inland Imaging's values.

• Company Research: Thoroughly research Inland Imaging, its services, its current marketing efforts, and its core values. Understand the competitive landscape of healthcare imaging providers and be ready to discuss how creative strategy can differentiate Inland Imaging in the market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.