Conversion Funnel Designer (Figma)

📍 Job Overview

Job Title: Conversion Funnel Designer (Figma)

Company: Primal Storm

Location: Philippines

Job Type: CONTRACTOR

Category: Revenue Operations / GTM Operations (Performance Marketing Design)

Date Posted: 2026-08-12

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting landing pages and sales funnels within Figma, focusing on direct-response marketing principles.

• Translate provided copy and structural outlines into visually compelling and user-centric page designs.

• Optimize visual hierarchy, user flow, call-to-action (CTA) placement, and mobile-first layouts to maximize conversion rates.

• Proactively contribute to Conversion Rate Optimization (CRO) and User Experience (UX) improvements based on performance data and industry best practices.

• Deliver a consistent output of 2-3 high-quality funnels per week, including agreed-upon revisions, to support aggressive scaling goals.

📝 Enhancement Note: While this role is titled "Conversion Funnel Designer," its core function is deeply intertwined with Revenue Operations and Go-To-Market (GTM) strategy. The success of this role directly impacts lead generation, customer acquisition cost (CPA), and overall revenue growth by optimizing the initial touchpoints of the customer journey. Therefore, it's categorized under operations to reflect its strategic business impact.

📈 Primary Responsibilities

• Figma-Based Funnel Design: Create visually engaging and conversion-optimized landing pages and multi-step sales funnels using Figma, adhering to brand guidelines and performance objectives.

• Copy & Structure Integration: Translate raw copy, wireframes, and structural briefs into polished, high-converting page designs that effectively communicate value propositions.

• Strategic Visual Hierarchy & UX: Develop clear visual hierarchies, intuitive user flows, prominent CTA placement, and mobile-first responsive designs to guide users towards desired actions.

• Performance-Driven Iteration: Analyze winning DTC funnels and leverage performance data (e.g., conversion rates, bounce rates) to inform design decisions and continuously improve existing and new funnel designs.

• Rapid Delivery & Responsiveness: Consistently deliver 2-3 completed funnels, including revisions, within aggressive turnaround times (24-48 hours for initial drafts, 24 hours for revisions), demonstrating efficiency and reliability.

• Proactive CRO & UX Recommendations: Actively identify opportunities for Conversion Rate Optimization (CRO) and User Experience (UX) enhancements within the funnel framework, proposing data-backed solutions.

• Industry Pattern Application: Study and apply proven design patterns and strategies from successful direct-to-consumer (DTC) funnels and performance marketing campaigns.

📝 Enhancement Note: The emphasis on "2-3 funnels/per week" and "first drafts within 24–48 hours and revisions within 24 hours" indicates a high-volume, fast-paced environment typical of performance marketing operations. This role requires not just design skill but also operational efficiency and a results-oriented mindset.

🎓 Skills & Qualifications

Education: While formal education is not explicitly stated, a strong portfolio demonstrating practical application of design principles and conversion strategies is paramount. Equivalent practical experience and a proven track record will be highly valued.

Experience: Minimum of 2-5 years of experience in designing conversion-focused landing pages and sales funnels, with a significant portion of that experience within a direct-response or performance marketing context.

Required Skills:

• Figma Proficiency: Expert-level skills in Figma for designing complex, responsive web pages and interactive prototypes.

• Conversion-Focused Design: Deep understanding of direct-response marketing principles and how to translate them into effective visual design.

• User Experience (UX) Design: Proven ability to create intuitive user flows, clear navigation, and engaging user journeys.

• Visual Hierarchy & Layout: Strong command of visual hierarchy, typography, color theory, and effective layout design for web.

• Mobile-First Design: Expertise in designing and optimizing layouts for seamless mobile user experiences.

• Call-to-Action (CTA) Optimization: Skill in designing compelling and strategically placed CTAs that drive user action.

• Performance Data Analysis: Ability to interpret and apply insights from performance data (e.g., analytics, A/B test results) to inform design iterations.

• Fast & Efficient Workflow: Demonstrated ability to work quickly and efficiently under pressure, meeting tight deadlines without compromising quality.

• Responsiveness & Feedback Integration: Openness to feedback and ability to quickly implement revisions.

• Strong Communication: Clear and concise communication skills, particularly in articulating design rationale and incorporating feedback.

Preferred Skills:

• Experience with DTC/E-commerce: Prior experience designing for direct-to-consumer (DTC) or e-commerce brands.

• Understanding of CRO Tools: Familiarity with A/B testing platforms and CRO methodologies.

• Basic HTML/CSS Understanding: While not a coding role, a fundamental understanding can aid in design feasibility.

• Experience with Copywriting Principles: Ability to understand and visually complement marketing copy.

📝 Enhancement Note: The emphasis on "conversion over aesthetics" and "ideas backed by performance" highlights that this is not a purely aesthetic design role. It's a performance-driven role where design is a tool to achieve specific business outcomes (conversions, revenue).

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase at least 3-5 detailed case studies of landing pages or funnels designed for conversion. Each case study should include:

  • The problem statement or objective.
  • The target audience and their pain points.
  • Design process, including wireframing and iterative improvements.
  • Key design elements that contributed to conversion (e.g., CTA placement, visual flow, hierarchy).
  • Performance metrics and results (e.g., increased conversion rate, reduced CPA, revenue impact), if available.

• Figma Design Samples: A strong selection of diverse funnel and landing page designs created in Figma, demonstrating a range of styles and functionalities.

• Mobile-First Demonstrations: Examples that clearly illustrate a mobile-first design approach and responsive adaptability.

• Direct-Response Elements: Visuals that showcase effective use of headlines, subheadings, benefit-driven copy integration, social proof, and strong CTAs.

Process Documentation:

• Workflow Clarity: Demonstrate a clear understanding of the design process from brief to final delivery, including how you manage multiple projects and deadlines.

• Revision Management: Show how you handle feedback and incorporate revisions efficiently.

• Learning & Adaptation: Provide examples of how you've used performance data or industry trends to adapt and improve your design process or outcomes.

📝 Enhancement Note: For a role focused on performance and speed, the portfolio should not only showcase design quality but also the ability to deliver results quickly and iteratively. The hiring team will be looking for evidence of a structured yet agile design process.

💵 Compensation & Benefits

Salary Range:

• Per Funnel: $50 - $150 USD per funnel, depending on complexity and scope, including agreed-upon revisions.

• Estimated Weekly Earnings: Based on delivering 2-3 funnels per week, this could range from $100 - $450 USD per week.

• Estimated Monthly Earnings: For consistent delivery, this could range from $400 - $1,800 USD per month.

📝 Enhancement Note: The salary is project-based (per funnel), which is common for freelance/contract roles. The range of $50-$150 per funnel is estimated to be competitive for skilled designers in the Philippines focusing on high-volume conversion design. This estimate is derived from researching freelance design rates for specialized skills in regions with a comparable cost of living, adjusted for the direct-response and high-turnover nature of the role. The total compensation will depend on the volume and complexity of projects assigned and successfully completed.

Benefits:

• Remote Work Flexibility: Fully remote position allowing work from anywhere.

• Flexible Working Hours: While some overlap with CET or EST time zones is preferred for collaboration, the role offers significant flexibility.

• Performance-Based Rewards: Potential for an ongoing collaboration based on consistent quality, speed, and positive performance outcomes.

• Internal Competitions: Participation in design contests with real prizes.

• Growth Opportunity: Directly contribute to a rapidly scaling D2C company and gain experience in a high-growth environment.

• Direct Founder Interaction: Work closely with founders who are actively involved and invested in team growth.

Working Hours: This is a contractor role with flexible working hours. While a standard full-time equivalent is approximately 40 hours per week to meet the output expectations of 2-3 funnels plus revisions, the specific schedule can be adapted. Some overlap with Central European Time (CET) or Eastern Standard Time (EST) is preferred for real-time communication and collaboration.

📝 Enhancement Note: The primary benefit is the flexibility and potential for high earnings based on output and performance in a rapidly growing company. The lack of traditional corporate benefits is typical for contractor roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, focused on men's health and lifestyle products. The company's mission is to "restore the balance" and "empower men toward a healthy lifestyle."

Company Size: Described as a "team of the 39 biggest killers in the D2C space." This suggests a relatively small, highly skilled, and driven team (likely under 50 employees) focused on rapid growth and execution.

Founded: The company achieved $1M+/month in revenue within 9 months of its founding, indicating a relatively new but highly successful and fast-growing startup.

Team Structure:

• Founder-Led: Two founders are actively involved in daily operations and management.

• Performance-Focused: Composed of individuals described as "obsessed with being the best at what they do" and "biggest killers in the D2C space."

• Tribe Mentality: Emphasizes a close-knit, competitive, and growth-oriented community.

• Remote & Collaborative: Fully remote, fostering collaboration through digital tools and communication.

Methodology:

• Data-Driven Decisions: Designs and strategies are informed by performance data and analytics.

• Agile Execution: Emphasis on speed, rapid iteration, and delivering results quickly.

• Competitive Environment: Internal competitions and a focus on high performance with tangible rewards.

• Direct-Response Focus: All marketing and design efforts are geared towards direct customer acquisition and revenue generation.

Company Website: primal-storm.com

📝 Enhancement Note: Primal Storm cultivates a high-octane, results-driven culture. The company's mission is deeply ingrained, and its team is comprised of ambitious individuals focused on dominating the e-commerce space. This environment is ideal for self-starters who thrive on achieving aggressive targets and continuous improvement.

📈 Career & Growth Analysis

Operations Career Level: This role represents a specialized "Performance Design" function within the broader GTM or Revenue Operations umbrella. It's positioned at a mid-level where designers are expected to be independent and deliver high-quality work with minimal oversight, contributing directly to funnel optimization and revenue generation.

Reporting Structure: Likely reports directly to a marketing lead, growth manager, or one of the co-founders, given the founder-led and hands-on nature of the organization.

Operations Impact: The impact is direct and significant. Each funnel designed and optimized contributes to lead generation, customer acquisition, and ultimately, the company's revenue growth targets ($1M+/month scaling to $5M/month). The designer's work is a critical component of the GTM engine.

Growth Opportunities:

• Specialization Deepening: Become a leading expert in conversion design for high-growth DTC brands, mastering performance marketing funnel strategies.

• Increased Project Volume & Complexity: Take on more challenging and high-stakes funnel designs as performance and reliability are proven.

• Potential for Full-Time/Lead Role: Consistent high performance and strong contributions could lead to an offer for a full-time position or a lead design role within the growing operations team.

• Broader GTM Involvement: Gain exposure to other aspects of GTM operations, such as campaign strategy, A/B testing frameworks, and performance analytics.

• Skill Development: Continuous learning through exposure to winning DTC funnels and performance data, fostering rapid skill enhancement in a fast-paced environment.

📝 Enhancement Note: This is a contract role with the potential for growth, heavily dependent on performance. Candidates looking for a structured career ladder might find this less traditional, but those who excel can carve out a significant niche and long-term engagement with a high-growth company.

🌐 Work Environment

Office Type: Fully remote, freelance/contractor arrangement. No physical office is specified.

Office Location(s): Remote, with a preference for candidates in the Philippines. Collaboration is expected to bridge time zones with CET or EST.

Workspace Context:

• Independent Work: Operates autonomously, managing design tasks and deadlines independently.

• Digital Collaboration: Leverages digital tools (like Figma, Slack, email) for communication, file sharing, and project management.

• Data-Centric Environment: Designs are expected to be informed by performance data, requiring a mindset geared towards analytics and optimization.

• High-Paced Culture: The environment is described as fast-paced, competitive, and results-oriented, demanding efficiency and proactivity.

Work Schedule: Flexible working hours are a key feature. While the total workload is substantial (aiming for 2-3 funnels per week), the specific times can be managed. However, some overlap with CET or EST is preferred for effective communication and collaboration with the core team.

📝 Enhancement Note: The work environment is characteristic of a modern, high-growth, remote-first startup. It demands self-discipline, excellent time management, and strong asynchronous communication skills, alongside the ability to adapt to a fast-paced, data-driven culture.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening based on resume and portfolio submitted through the Workable platform.

• Portfolio Deep Dive: A thorough review of the candidate's portfolio, focusing on conversion design examples, Figma proficiency, and evidence of performance-driven improvements.

• Skills Assessment/Test: Likely a design challenge or test project to evaluate Figma skills, speed, and ability to apply direct-response principles under timed conditions. This is crucial given the output requirements.

• Interview with Hiring Manager/Founder: Discussion about experience, design philosophy, understanding of conversion optimization, and cultural fit with Primal Storm's mission and values.

• Feedback & Offer: Based on the assessment and interview, a decision will be made regarding an offer for a contractor role.

Portfolio Review Tips:

• Showcase Conversion: Prioritize examples where your design directly led to measurable improvements in conversion rates, lead generation, or sales. Quantify results whenever possible.

• Figma Mastery: Ensure your Figma files are well-organized and demonstrate advanced usage of components, auto-layout, prototyping, and design system principles (if applicable).

• Tell a Story: For each case study, clearly articulate the problem, your solution, and the impact. Use visuals to guide the reviewer through the funnel's user journey.

• Mobile-First Emphasis: Clearly highlight how your designs perform on mobile devices.

• Direct-Response Elements: Point out specific design choices (e.g., headline treatment, CTA design, form layout) and explain the rationale behind them from a conversion perspective.

• Speed & Efficiency: Be prepared to discuss your process for delivering high-quality work quickly and managing revisions efficiently.

Challenge Preparation:

• Understand the Mission: Familiarize yourself with Primal Storm's mission and target audience. This context is crucial for designing effectively.

• Study DTC Funnels: Analyze current winning funnels in the DTC space, particularly in men's health or similar niches. Identify common patterns, effective CTAs, and persuasive copy techniques.

• Figma Practice: Ensure you are proficient with Figma's core features, especially for rapid prototyping and layout adjustments.

• CRO Principles: Refresh your knowledge of key CRO principles, such as AIDA (Attention, Interest, Desire, Action), scarcity, social proof, and value proposition clarity.

• Time Management: Practice designing a simple landing page within a strict timeframe (e.g., 2-4 hours) to simulate the challenge environment.

📝 Enhancement Note: The application process will heavily scrutinize the portfolio for tangible evidence of conversion-driving design skills and the ability to execute rapidly. A design test is highly probable given the role's output expectations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for all landing page and funnel creation. Mastery is essential.

• Communication Tools: Likely Slack or similar for team communication, project updates, and quick discussions.

• Project Management/Task Tracking: Potentially Trello, Asana, Monday.com, or a similar system for managing assigned funnels and deadlines.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics): While not a direct user, understanding how performance data is tracked and interpreted is beneficial for design iteration.

• Heatmap & Session Recording Tools (e.g., Hotjar, Crazy Egg): Familiarity with tools that provide user behavior insights can inform design improvements.

CRM & Automation:

• CRM Systems (e.g., HubSpot, Salesforce): Basic understanding of how leads are captured and managed through funnels is helpful.

• Email Marketing Platforms (e.g., Mailchimp, Klaviyo): Awareness of how email sequences integrate with funnels can be advantageous.

• Landing Page Builders (e.g., Unbounce, Leadpages, Instapage): While designing in Figma, understanding the capabilities and limitations of common landing page builders is useful for ensuring design feasibility.

📝 Enhancement Note: The primary technical requirement is advanced proficiency in Figma. Familiarity with performance analytics and the broader DTC marketing tech stack will enhance a candidate's effectiveness and appeal.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: The paramount value is achieving measurable results, especially conversion rates and revenue growth.

• Speed & Efficiency: A culture that prioritizes rapid execution, fast turnaround times, and efficient workflows.

• Data-Informed: Decisions are guided by data and performance metrics, not just intuition or aesthetics.

• Warrior Mentality: A strong, mission-driven ethos focused on overcoming challenges and achieving ambitious goals ("Men are warriors, not victims").

• Continuous Improvement: A commitment to learning, adapting, and constantly seeking ways to optimize performance.

• Growth & Ambition: A team of individuals driven to excel and achieve significant growth, both personally and for the company.

Collaboration Style:

• Remote & Asynchronous: Primarily remote collaboration, requiring clear documentation and communication.

• Direct & Transparent: Founders are described as accessible and communicative, suggesting a culture of open feedback.

• Competitive Camaraderie: A team that pushes each other to be better, with internal competitions and a shared obsession with success.

• Mission Alignment: Collaboration is unified by a shared passion for the company's mission and goals.

📝 Enhancement Note: Candidates should be comfortable with a high-performance, data-driven, and mission-aligned culture. The "warrior" ethos suggests a demanding but potentially very rewarding environment for ambitious individuals.

⚡ Challenges & Growth Opportunities

Challenges:

• High Output Demands: Consistently delivering 2-3 high-quality funnels per week requires exceptional time management and design efficiency.

• Rapid Iteration & Feedback: Adapting quickly to feedback and performance data to make design improvements under tight deadlines.

• Balancing Speed & Quality: Maintaining high design standards while meeting aggressive turnaround times.

• Understanding Diverse Niches: Potentially designing for various product types within the men's health/lifestyle DTC space, requiring quick adaptation to new product messaging.

• Remote Collaboration: Effectively communicating and collaborating in a fully remote, fast-paced environment.

Learning & Development Opportunities:

• Mastering DTC Funnel Design: Becoming an expert in conversion optimization through hands-on experience with a rapidly scaling DTC brand.

• Performance Data Insights: Gaining deep exposure to performance marketing data and learning how to translate it into actionable design strategies.

• Exposure to High-Growth Operations: Understanding the operational demands and strategies of a company scaling from $1M to $5M+ in monthly revenue.

• Skill Enhancement in Figma & CRO: Continuous practice and feedback will refine skills in Figma and conversion rate optimization techniques.

• Networking with Top Talent: Collaborating with other "killers" in the D2C space provides opportunities to learn from industry leaders.

📝 Enhancement Note: The challenges presented are directly tied to the role's core requirements: speed, volume, and performance impact. Growth opportunities are abundant for those who can meet these demands and demonstrate a strong learning aptitude.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch, given a brief and copy." (Focus on structure, user flow, visual hierarchy, and conversion elements).

• "How do you incorporate performance data or A/B test results into your design iterations?" (Highlight your analytical approach to design).

• "Walk me through a time you had to deliver a design project under a very tight deadline. How did you manage it?" (Demonstrate speed, efficiency, and quality).

• "What are the key elements of a mobile-first funnel design that you prioritize?" (Showcase understanding of mobile UX and responsiveness).

• "How do you approach incorporating feedback from stakeholders, especially when it might conflict with your initial design vision?" (Assess adaptability and collaboration). Company & Culture Questions:

• "What do you know about Primal Storm and our mission?" (Show you've done your research).

• "What does 'conversion over aesthetics' mean to you in the context of design?" (Assess alignment with the company's core value).

• "How do you stay motivated and productive in a remote, freelance environment?" (Evaluate self-discipline and work ethic).

• "What are your thoughts on the 'warrior' mentality and how it applies to a business context?" (Gauge cultural fit with the company's ethos). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the problem, your design solution, and the measurable results. Use visuals to walk through the user journey.

• Highlight Figma Skills: Be ready to showcase specific Figma features you used (e.g., components, auto-layout, prototyping) and explain how they contributed to efficiency or design quality.

• Quantify Impact: Wherever possible, use numbers (e.g., "increased conversion by X%", "reduced bounce rate by Y%") to demonstrate the effectiveness of your designs.

• Focus on Conversion Rationale: Explain why you made specific design choices (e.g., CTA placement, color, typography) and how they were intended to drive conversions.

• Be Ready for Live Design/Test: Prepare for a potential live design challenge in Figma where you'll need to demonstrate your skills, speed, and problem-solving abilities under pressure.

📝 Enhancement Note: Expect interview questions to heavily focus on practical application, speed, data-driven decision-making, and cultural fit with a high-performance, mission-driven startup. The portfolio is the primary artifact for demonstrating capability.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit Your Application: Complete the application form via the provided Workable link.

• Tailor Your Resume: Ensure your resume highlights experience with Figma, conversion rate optimization, landing page design, direct-response marketing, and any quantifiable results you've achieved. Use keywords like "CRO," "UX," "Figma," "Funnel Design," and "DTC."

• Curate Your Portfolio: Select your strongest case studies that showcase conversion-focused landing pages and funnels designed in Figma. Prioritize examples with measurable results. Ensure it's easily accessible (e.g., a personal website, Behance, or a shared Figma link).

• Prepare Your Pitch: Be ready to articulate your design process, your understanding of conversion principles, and how you can deliver high-quality work quickly. Practice presenting your portfolio.

• Research Primal Storm: Understand their mission, their products, and their rapid growth trajectory. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.