Content Designer, Language & Systems

📍 Job Overview

Job Title: Content Designer, Language & Systems

Company: Wix

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Content Design / UX Writing Operations

Date Posted: 2026-08-03T08:54:55.444

Experience Level: Mid-Level to Senior (3+ years)

Remote Status: On-site

🚀 Role Summary

• Develop and implement scalable content governance strategies and systems to ensure consistency and quality of UX content across the Wix platform.

• Build and maintain essential documentation, standards, and evaluation workflows for UX content generation and updates.

• Champion the adoption and integration of AI tools within content creation processes, facilitating workshops and guild content reviews.

• Mentor UX writers and other creators, fostering a culture of excellence in content craft and adherence to Wix's tone and voice.

• Collaborate cross-functionally with product, design, development, localization, customer care, and marketing teams to integrate content systems effectively.

📝 Enhancement Note: This role is positioned within Wix's "Writers Guild" and specifically focuses on the operational aspects of content creation at scale. It requires a strong systems-thinking approach to build and manage the infrastructure that supports UX writing, including documentation, standards, and AI tool integration. This is not a typical UX writer role focused solely on crafting user-facing copy but rather on building the framework for others to do so effectively and consistently.

📈 Primary Responsibilities

• Define and execute strategies for enhancing the quality and consistency of AI-generated and human-crafted UX content across all Wix products.

• Design, build, and evolve robust content governance processes that ensure adherence to Wix's tone, voice, and style guidelines.

• Identify critical gaps in content systems and develop scalable solutions, including programmatic style guides, reusable UI patterns, and rule-based terminology systems.

• Mentor and guide UX writers and internal creators on best practices for content design, system utilization, and AI tool integration.

• Actively promote and facilitate the adoption of AI tools by conducting workshops, sharing updates, identifying integration opportunities, and participating in guild content reviews.

• Partner with Product Localization, Customer Care, and Marketing teams to ensure content systems and tools support their operational needs and cross-functional impacts.

• Collaborate closely with infrastructure teams, designers, product managers, and developers throughout the entire product lifecycle to embed content standards and systems.

• Develop and maintain comprehensive documentation for content systems, guidelines, and workflows to ensure clarity and accessibility for all stakeholders.

📝 Enhancement Note: The responsibilities emphasize building and managing the systems that enable content creation, rather than solely creating the content itself. This includes process definition, tool integration (especially AI), and knowledge sharing, highlighting a strong operational and strategic component to the role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in English, Communications, Linguistics, HCI, or a related field is typically expected for roles of this nature, providing a strong foundation in language, user experience, and systematic thinking.

Experience: 3+ years of experience as a UX writer or Content Designer, with a demonstrated history of leadership or managerial contributions in content strategy, UX writing, or content design.

Required Skills:

• Systems Thinking: Ability to conceptualize, design, and implement scalable systems for content management, governance, and quality assurance.

• UX Writing/Content Design Expertise: Deep understanding of user-centered content principles and best practices.

• Content Governance: Proven experience in establishing and managing content standards, style guides, and quality control frameworks.

• AI Tool Integration: Genuine enthusiasm and practical experience in adopting and integrating AI tools into content workflows.

• System Building: Experience creating programmatic style guides, evaluation frameworks, reusable UI patterns, or rule-based terminology systems that serve as organizational authorities.

• Localization Awareness: Understanding of localization processes and workflows, with experience in building frameworks that scale across languages and regions.

• Exceptional Communication (English): Native-level proficiency in written and verbal English, with the ability to articulate complex ideas clearly.

• Mentoring & Training: Ability to mentor UX writers and other creators, fostering skill development and adherence to best practices.

Preferred Skills:

• Experience in Large Organizations: Understanding of scaling content operations within a large, complex organizational structure.

• Hebrew Proficiency: An advantage for communication and collaboration within the Israeli office.

• Cross-functional Collaboration: Demonstrated ability to work effectively with diverse teams including product, design, development, and marketing.

• Assistive Technology Context: Familiarity with how content systems interact with assistive technologies.

📝 Enhancement Note: The emphasis on "building systems other teams depend on" and "programmatic style guides" indicates a need for a candidate with a strong operational and architectural mindset, beyond just writing skills. The leadership or managerial experience requirement suggests this role may involve influencing strategy or guiding junior team members.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies on System Implementation: Showcase projects where you designed, built, and implemented content systems, style guides, or governance frameworks. Clearly articulate the problem, your solution, and the impact.

• Demonstration of Scalable Solutions: Provide examples of how your work has enabled content to scale across languages, products, or user segments.

• Documentation Examples: Include samples of comprehensive documentation, style guides, or evaluation frameworks you have created.

• AI Tool Integration Examples: If possible, include examples or case studies demonstrating how you've integrated AI tools into content workflows to improve efficiency or quality.

• Metrics and ROI: Quantify the impact of your systems and processes. This could include improvements in content consistency, reduction in localization costs, increased efficiency, or enhanced user satisfaction.

Process Documentation:

• Workflow Design: Present examples of designed content workflows, illustrating how content moves from ideation through creation, review, localization, and publication.

• Governance Frameworks: Detail the structure and components of governance frameworks you've established, including how compliance is monitored and enforced.

• Measurement and Analysis: Show how you define, track, and analyze key performance indicators (KPIs) related to content quality, efficiency, and user impact.

📝 Enhancement Note: For a role focused on "Language & Systems," the portfolio should heavily emphasize the candidate's ability to architect, build, and manage operational frameworks for content, rather than just showcasing individual pieces of UX copy. The focus is on the how and why of system design.

💵 Compensation & Benefits

Salary Range: For a Content Designer, Language & Systems role with 3+ years of experience and leadership potential in Tel Aviv, Israel, the estimated annual salary range is typically between ₪220,000 to ₪350,000 (approximately $60,000 - $95,000 USD, depending on exchange rates). This range is based on industry benchmarks for experienced UX/Content Design professionals in tech in Israel, considering the specialized nature of systems and AI integration.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance plan (medical, dental, vision).

• Retirement savings plan (e.g., pension fund contributions).

• Professional development opportunities, including workshops, conferences, and access to learning resources.

• Generous paid time off (vacation, sick leave, holidays).

• Potential for stock options or equity, depending on seniority and company policy.

• On-site office amenities and potential for team events and social activities.

• Support for continuous learning and adoption of new technologies, particularly AI.

Working Hours: The standard working hours are based on a full-time, on-site model, typically 40 hours per week. While the role is in-office, Wix values flexibility and handles special requests thoughtfully at the team level, allowing for some adaptation to team needs and individual circumstances.

📝 Enhancement Note: Salary is estimated based on industry data for similar roles in Tel Aviv, Israel. The specific benefits package can vary and should be confirmed during the interview process. The "on-site" requirement with a note on team-level flexibility is important for candidates to understand.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Web Development Platform, SaaS, AI)

Company Size: Wix is a large, global company with approximately 4,400 employees across 22 countries. This scale implies established processes, a significant user base, and opportunities for impact.

Founded: 2006. Wix has a history of innovation and growth, evolving from a website builder to a comprehensive platform offering a wide range of business and creative tools.

Team Structure:

• Writers Guild: This role is part of a specialized "Writers Guild," indicating a structured approach to content professionals within Wix.

• UX Writers Group: Within the Guild, there is a dedicated UX Writing group focused on product content. This role specifically sits within a core team of this group responsible for tooling and systems.

• Cross-functional Collaboration: The role requires close collaboration with Product Managers, Designers, Developers, Localization, Customer Care, and Marketing teams, highlighting a matrixed and integrated work environment.

Methodology:

• User-Centricity: Wix prioritizes user success and aims to create clear, honest, and easy-to-understand content.

• Data-Driven Insights: While not explicitly detailed for this role, large tech companies like Wix typically leverage data analytics to inform product decisions and content strategy.

• AI Integration: Wix is actively exploring and integrating AI into its products and workflows, making this role central to that initiative.

• Agile Development: Collaboration with product and development teams suggests an agile or iterative approach to product and content development.

Company Website: https://www.wix.com/

📝 Enhancement Note: Wix's culture emphasizes innovation, user success, and a collaborative environment. The "Writers Guild" structure suggests a professionalized approach to content, with this role acting as a key enabler for scalable, high-quality UX content.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within the Content Design/UX Writing discipline, with a specialization in operational systems and AI. It's a critical role for shaping how content is managed and scaled across a large organization.

Reporting Structure: The role reports into a core team within the UX Writers group of the Writers Guild. It will likely report to a Content Lead, UX Writing Manager, or Head of Content Strategy, with significant interaction and potential influence over product teams.

Operations Impact: This role has a direct and significant impact on the user experience across Wix's vast product suite. By building robust content systems and enabling AI integration, it influences the clarity, consistency, and effectiveness of communication reaching millions of users worldwide, directly supporting user success and product adoption.

Growth Opportunities:

• Leadership in Content Operations: Potential to grow into a leadership role focused on content strategy, operations, and scaling content practices across Wix.

• AI Content Specialization: Deepen expertise in AI-driven content generation, governance, and ethical implementation.

• Cross-Functional Influence: Expand influence across different product teams and departments, becoming a go-to expert for content systems and AI integration.

• Mentorship and Team Building: Develop skills in leading and mentoring junior content designers and writers.

• Industry Recognition: Contribute to industry best practices in content design systems and AI adoption.

📝 Enhancement Note: This role is ideal for an experienced UX writer who wants to move beyond individual content creation into shaping the entire content ecosystem. It offers a unique opportunity to influence operations and strategy at a large, innovative tech company.

🌐 Work Environment

Office Type: The role is explicitly stated as "fully in person, with 5 days a week from our office." This indicates a traditional office-based work environment designed for high collaboration.

Office Location(s): Tel Aviv, Israel. Wix has a significant presence in Tel Aviv, suggesting a modern, well-equipped office space.

Workspace Context:

• Collaborative Hub: The office environment is designed for team interaction, cross-functional meetings, and knowledge sharing.

• Access to Tools & Technology: Employees will have access to Wix's internal tools, development environments, and potentially specialized software for content design and AI.

• Team Interaction: The on-site model facilitates spontaneous discussions, brainstorming sessions, and stronger team cohesion among UX writers and their collaborators.

Work Schedule: Standard full-time hours (approximately 40 per week) are expected, with flexibility handled at the team level for special requests. This schedule supports dedicated time for complex system building, deep work, and collaborative sessions.

📝 Enhancement Note: The strong emphasis on an in-office, 5-day-a-week work model is a key differentiator. Candidates should be prepared for this environment and understand that flexibility is managed at the team level, not as a general remote option.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience in UX writing, content design, systems thinking, and leadership.

• Hiring Manager Interview: Discussion about your background, experience with content systems, AI integration, and leadership capabilities. This will likely delve into your approach to building scalable solutions.

• Portfolio Presentation/Case Study: You may be asked to present a case study from your portfolio, focusing on a time you built or significantly improved a content system, style guide, or governance process. Prepare to discuss the challenges, your methodology, and the measurable impact.

• Team/Cross-functional Interviews: Interviews with UX writers, designers, product managers, or developers to assess your collaboration skills, systems thinking, and ability to integrate into the Wix ecosystem.

• Final Interview: Potentially with a senior leader to discuss strategic fit, long-term vision, and overall cultural alignment.

Portfolio Review Tips:

• Focus on Systems: Prioritize projects that demonstrate your ability to build, manage, and scale content systems, governance frameworks, style guides, or AI integration strategies.

• Quantify Impact: For each project, clearly articulate the problem you solved, your specific contribution, the methodologies used, and the measurable outcomes (e.g., efficiency gains, quality improvements, cost savings, user satisfaction).

• Showcase Problem-Solving: Highlight your analytical skills and how you approach complex content challenges with a systematic and user-centric mindset.

• Demonstrate Leadership: Include examples where you've mentored others, influenced strategy, or led initiatives.

• Tailor to Wix: Research Wix's products, tone of voice, and current initiatives (especially AI) and tailor your presentation to show how your skills align with their needs.

Challenge Preparation:

• Systems Design Exercise: Be prepared for a potential exercise or discussion where you might be asked to outline how you would approach designing a content governance system for a new Wix feature or improving an existing one.

• AI Integration Scenarios: Consider how you would integrate AI tools into specific content workflows, addressing potential quality, ethical, and scalability concerns.

• Process Improvement Discussion: Be ready to discuss your favorite content process, how you've improved it, and the metrics you used to prove its effectiveness.

📝 Enhancement Note: Given the role's focus on "Language & Systems," the interview and portfolio review will heavily scrutinize your ability to think architecturally about content and implement robust, scalable solutions, not just your writing craft.

🛠 Tools & Technology Stack

Primary Tools (Likely Used/Required):

• Content Management Systems (CMS): Experience with enterprise-level CMS platforms or internal Wix content platforms.

• Design & Prototyping Tools: Figma, Sketch, Adobe XD (for collaboration with designers).

• Project Management Tools: Jira, Asana, Trello (for workflow management and collaboration).

• Documentation Platforms: Confluence, Notion, or internal knowledge bases.

• AI Content Tools: Familiarity with generative AI platforms (e.g., GPT-3/4, Claude) and tools for AI content management, editing, and evaluation.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or internal Wix analytics tools for understanding user behavior and content performance.

• Data Visualization Tools: Tableau, Power BI, or internal dashboards for reporting on content KPIs.

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (for understanding user journeys and customer data, though less direct for this role).

• Automation Tools: Understanding of workflow automation principles, potentially involving tools like Zapier or internal automation scripts.

📝 Enhancement Note: While specific tools aren't listed, the role implies a need for proficiency in systems thinking and experience with tools that facilitate content creation, management, scaling, and collaboration in a tech environment, with a strong emphasis on AI and documentation.

👥 Team Culture & Values

Operations Values:

• User Success: A core value at Wix, meaning content must be clear, helpful, and contribute to a positive user experience.

• Craftsmanship: A dedication to high-quality, professional content, even at scale.

• Innovation: Embracing new technologies like AI to redefine how users create and grow online.

• Collaboration: Working effectively across diverse teams to achieve shared goals.

• Efficiency & Scalability: Building systems and processes that can support a growing user base and product portfolio.

Collaboration Style:

• Cross-functional Integration: The role thrives on close partnerships with product, design, engineering, and marketing teams, requiring strong communication and a collaborative spirit.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from AI adoption, and system improvements across the Writers Guild and beyond.

• Feedback Loops: Active participation in content reviews and system evaluations to foster continuous improvement.

📝 Enhancement Note: Wix's values suggest a culture that is ambitious, user-focused, and forward-thinking, particularly with its investment in AI. This role is central to operationalizing these values within the content domain.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Content Governance: Ensuring consistent quality and adherence to guidelines across a massive and growing product suite, especially with AI-generated content.

• AI Integration Complexity: Navigating the rapid evolution of AI tools, establishing best practices, and managing potential risks (e.g., bias, accuracy, consistency).

• Cross-functional Alignment: Gaining buy-in and ensuring seamless integration of content systems across multiple departments with potentially competing priorities.

• Balancing Human and Agentic Workflows: Designing systems that effectively combine human expertise with AI capabilities for optimal content output.

Learning & Development Opportunities:

• Cutting-Edge AI Application: Direct involvement in applying and shaping the use of AI in content creation at scale.

• Content Operations Expertise: Developing deep skills in designing, implementing, and optimizing content operations for a global tech company.

• Leadership Development: Opportunities to mentor, lead initiatives, and influence content strategy within a large organization.

• Industry Exposure: Engaging with industry trends in UX writing, content strategy, and AI through internal and external learning.

📝 Enhancement Note: This role presents significant challenges related to the operationalization of content at scale, particularly with the integration of AI. Successfully navigating these challenges offers substantial growth and development opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you built a content system or framework that significantly improved efficiency or quality. What were the key components, and how did you measure its success?" (Focus on system design, implementation, and quantifiable results).

• "How would you approach integrating AI-generated content into a large-scale UX writing process? What are the primary challenges, and how would you mitigate them?" (Demonstrate understanding of AI capabilities, limitations, and governance needs).

• "Imagine you need to create a centralized terminology system for Wix. What steps would you take, who would you involve, and how would you ensure adoption?" (Showcase your process for system creation and stakeholder management).

• "How do you ensure consistency in tone and voice across a product suite, especially when working with multiple writers and AI tools?" (Highlight your approach to style guides, governance, and quality assurance). Company & Culture Questions:

• "What excites you about Wix's mission and its approach to AI?" (Show research into Wix's products, values, and recent AI initiatives).

• "How do you see this role contributing to Wix's goal of empowering users to succeed online?" (Connect your operational expertise to business outcomes).

• "Describe your experience mentoring or leading content professionals. What is your philosophy?" (Assess leadership potential and team development approach). Portfolio Presentation Strategy:

• Structure: Organize your presentation around 2-3 key projects that best showcase your systems thinking, leadership, and impact in content operations.

• Problem-Solution-Impact: For each project, clearly define the problem, detail your systematic approach to the solution, and present the measurable impact. Use visuals where appropriate.

• Focus on Scalability: Emphasize how your solutions were designed for scalability and long-term sustainability.

• AI Integration Focus: If you have relevant examples, highlight how you've incorporated AI or how you envision doing so.

• Engage the Interviewers: Be prepared to answer questions about your process, decisions, and the challenges you faced.

📝 Enhancement Note: The interview process will likely test your ability to think systematically, lead initiatives, and apply your expertise to solve complex operational challenges in content at scale, with a forward-looking perspective on AI.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating your experience in building content systems, governance frameworks, style guides, or integrating AI tools. Quantify the impact of your work whenever possible.

• Resume Optimization: Tailor your resume to highlight keywords related to "Content Design," "UX Writing," "Systems Thinking," "Content Governance," "AI Tools," "Scalability," and any leadership or mentoring experience. Emphasize achievements over responsibilities.

• Interview Preparation: Practice articulating your experience with system design, process improvement, and cross-functional collaboration. Prepare to discuss specific examples of how you've driven efficiency and quality in content operations.

• Company Research: Thoroughly research Wix's products, mission, and recent developments, especially their work with AI. Understand their tone of voice and brand identity to demonstrate cultural fit and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.