Content Designer III

📍 Job Overview

Job Title: Content Designer III

Company: Expedia Group

Location: Seattle, WA, United States

Job Type: Full-time

Category: UX Content Design / Product Content Strategy

Date Posted: July 28, 2026

Experience Level: 5+ Years

🚀 Role Summary

• Design and implement human-centered content strategies for complex product experiences, focusing on clarity, consistency, and usability.

• Develop and refine UX content across various touchpoints, including onboarding, in-app education, transactional flows, and push notifications.

• Collaborate with cross-functional teams (Product Design, Research, Product Management, Legal, Marketing) to drive content-first design and improve user journeys.

• Leverage data analysis, user research, and AI technologies to inform content decisions and enhance operational efficiency.

• Specialize in content for loyalty programs and insurance experiences, aiming to improve user retention and overall satisfaction.

📝 Enhancement Note: This role is positioned as a senior individual contributor with significant influence on product strategy and user experience within the travel industry. The emphasis on "content-first approach" and "holistic content strategy" indicates a need for strategic thinking beyond just writing copy.

📈 Primary Responsibilities

• Design thoughtful, intuitive, and accessible content solutions for a range of product use cases and interactions.

• Apply information architecture methods (content modeling, mapping) and UI frameworks to create scalable content solutions.

• Audit, analyze, structure, create, and present compelling UX content throughout the product experience.

• Partner with product and research teams to drive content tests that measurably improve the traveler experience and resolve content bugs.

• Create a cohesive content strategy for loyalty programs across all product areas, ensuring a holistic customer focus.

• Utilize qualitative and quantitative insights, alongside business analytics, to drive content insights and solutions.

• Improve the accessibility, inclusion, readability, and translatability of product content through cross-team collaboration.

• Facilitate and present clear, confident rationales for decision-making to team members and stakeholders.

• Influence, persuade, and negotiate with stakeholders to design optimal experiences balancing traveler needs and business objectives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic content planning, hands-on content creation, and strong collaboration and influencing skills, typical of a Content Designer III role in a large tech organization. The focus on "loyalty programme" and "insurance experiences" suggests specialized domain knowledge will be beneficial.

🎓 Skills & Qualifications

Education: Bachelor's degree in a related technical field, or equivalent related professional experience.

Experience: 5+ years of experience as a Content Designer, UX writer, or Content Strategist.

Required Skills:

• Proficient in UX writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling.

• Ability to audit, analyze, structure, create, and design content independently within compelling user-focused product experiences using established frameworks.

• Strong skills in confidently presenting compelling rationale and narratives behind content strategies and decisions to peers, partners, and key stakeholders (e.g., Legal, Marketing, Security, Product, top leadership).

• Expertise in persuasion and negotiation with stakeholders to create optimal experiences balancing traveler satisfaction and business objectives.

• Experience applying human-centered design (HCD) practices to product experiences.

• Demonstrated ability to work in a cross-organizational, holistic approach to the user experience. Preferred Skills:

• Experience taking a thoughtful, empathetic, and inclusive approach to design that meets every user where they are.

• Experience in solving complicated content problems for multiple user segments and developing content solutions across brands.

• Portfolio showcasing skills as a design thinker and honed UX writer, with specific examples of enhancing cross-functional thinking to drive retention in Loyalty and Membership areas.

• Demonstrated curiosity to explore and apply emerging AI technologies, including prompt engineering and structured content, to enhance strategy and operational efficiency.

📝 Enhancement Note: The requirement for a portfolio with specific examples related to loyalty and membership retention is a key differentiator for this role. The emphasis on AI and prompt engineering indicates a forward-looking approach to content design. The minimum experience level of 5+ years suggests a need for seasoned professionals with a proven track record.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong understanding of UX writing principles and content strategy development.

• Provide examples of how you've applied information architecture methods (content modeling, mapping) to structure content.

• Include case studies demonstrating a "content-first" approach to end-to-end experience design.

• Highlight projects where you've influenced cross-functional thinking to drive user retention, particularly in loyalty or membership programs.

• Demonstrate experience with human-centered design (HCD) and data-driven content decision-making.

• Include examples of how you've used AI technologies (e.g., prompt engineering) to enhance content strategy or operational efficiency. Process Documentation:

• Evidence of creating and maintaining content style guides or design systems for consistency.

• Documentation of content audits, analysis, and the resulting strategic recommendations.

• Examples of creating content models and maps to support scalable content solutions.

• Documentation of A/B testing or other experimental approaches to validate content effectiveness.

• Process for collaborating with legal, marketing, and product teams to ensure compliance and alignment.

📝 Enhancement Note: The portfolio requirement is highly specific, emphasizing not just writing ability but strategic thinking, data-informed decision-making, and influence within a large organization. The inclusion of AI and specific loyalty program experience suggests a need for candidates who can demonstrate advanced capabilities.

💵 Compensation & Benefits

Salary Range: $137,500 - $192,500 USD per year.

• Employees in this role have the potential to increase their pay up to $220,000.00 based on sustained performance.

• Starting pay will vary based on factors including location, available budget, and individual knowledge, skills, and experience.

• Pay ranges may be modified in the future. Benefits:

• Medical coverage

• Dental coverage

• Vision coverage

• Paid time off (PTO)

• Employee Assistance Program (EAP)

• Wellness reimbursement

• Travel reimbursement

• Travel discounts

• International Airlines Travel Agent Network (IATAN) membership

• Parental leave

• Exciting travel perks

Working Hours: 40 hours per week (standard full-time).

📝 Enhancement Note: The salary range provided is for Seattle, WA. Expedia Group offers a comprehensive benefits package that goes beyond standard offerings, including significant travel perks and industry-specific memberships like IATAN, which are highly attractive to professionals in the travel sector. The potential for performance-based pay increases is also a key element.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology & Services. Expedia Group is a major player in the global travel industry, connecting travelers with a vast network of partners.

Company Size: Large (Expedia Group is a global enterprise with thousands of employees). This size implies a structured environment with established processes but also significant opportunities for impact.

Founded: 1996 (Expedia). This history suggests a mature company with deep experience in the travel market and a stable operational foundation.

Team Structure:

• Part of the Experience Design (XD) team, a cross-disciplinary group uniting Product Design, Content Design, and Research.

• This Content Designer III will report to the Senior Content Design Manager.

• Works closely with Product Designers, Researchers, Product Managers, Legal, Marketing, and Security teams.

• The role emphasizes a holistic, customer-focused approach, indicating strong cross-functional collaboration. Methodology:

• Employs human-centered design (HCD) principles for all product development.

• Utilizes data analysis, user research, and business analytics to inform content strategy and solutions.

• Focuses on iterative design through content testing to improve user experience and drive measurable outcomes.

• Incorporates emerging AI technologies for strategy enhancement and operational efficiency.

Company Website: https://careers.expediagroup.com/life

📝 Enhancement Note: Expedia Group's culture is described as open, inclusive, and focused on collective success ("when one of us wins, we all win"). The emphasis on "Behaviors" like Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together shapes the operational environment and expectations for employees.

📈 Career & Growth Analysis

Operations Career Level: Content Designer III represents a senior individual contributor role. It signifies a professional who can operate independently, lead initiatives, and mentor junior team members, with a deep specialization in content design for digital products.

Reporting Structure: Reports to a Senior Content Design Manager, indicating a clear hierarchy within the Content Design discipline. The role is embedded within the broader Experience Design (XD) team, necessitating collaboration with Product Design and Research leadership.

Operations Impact: This role directly impacts the traveler experience by ensuring clarity, usability, and helpfulness in product content. Strategic content design influences user engagement, conversion rates, retention (especially in loyalty programs), and overall brand perception, thereby contributing significantly to business objectives and revenue.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific areas like loyalty program content strategy, AI-driven content creation (prompt engineering), and accessibility standards.

• Leadership Development: Potential to lead content initiatives, mentor junior designers, and influence cross-functional teams, paving the way for future management or principal designer roles.

• Cross-Brand Exposure: Ability to contribute to content strategies across various Expedia Group brands, broadening experience and understanding of different user segments.

• Industry Engagement: Exposure to cutting-edge practices in UX content design and travel technology, with potential for participation in industry events or professional development.

📝 Enhancement Note: The "III" designation and the emphasis on leadership, influence, and strategic contribution point towards a role where significant career progression is possible, either through specialized expertise or towards leadership track positions within the Experience Design organization.

🌐 Work Environment

Office Type: Hybrid work model with the option to work from Expedia Group's Seattle Campus. The description mentions "pretty cool offices," suggesting a modern and potentially collaborative workspace designed to encourage innovation and teamwork.

Office Location(s): Seattle Campus, Washington, United States. This is a major hub for Expedia Group, likely offering extensive amenities and resources.

Workspace Context:

• Collaborative Environment: The emphasis on cross-functional teams (Product Design, Research, Product Management) means the workspace is designed to facilitate interaction and shared problem-solving.

• Tools & Technology: Access to industry-standard design and content management tools, along with cutting-edge AI technologies, is expected.

• Team Interaction: Opportunities for direct collaboration, brainstorming sessions, and knowledge sharing with peers and leaders within the Experience Design team and across product verticals.

Work Schedule: Standard 40-hour work week, with the flexibility inherent in a hybrid model. This allows for focused individual work time and dedicated in-office collaboration days.

📝 Enhancement Note: The hybrid model implies a need for strong self-management and communication skills to maintain productivity and collaboration across different work locations. The Seattle campus is a significant asset, offering a professional and resource-rich environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio to assess experience and alignment with core requirements.

• Hiring Manager/Recruiter Call: Discussion of background, role fit, and initial questions.

• Portfolio Presentation & Design Challenge: A key stage where candidates present their portfolio, showcasing past work and problem-solving skills. A practical design challenge related to content strategy or UX writing for a travel scenario may be given.

• Cross-functional Interviews: Meetings with Product Designers, Researchers, and Product Managers to assess collaboration style, strategic thinking, and ability to integrate content into the broader product development lifecycle.

• Leadership Interview: Meeting with Senior Content Design Manager or Director to evaluate leadership potential, strategic vision, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects, prioritizing those that demonstrate impact on user retention, loyalty programs, or complex content challenges.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (especially HCD, content modeling, AI usage), the solutions you designed, and the measurable results/impact.

• Highlight Influence: Emphasize how you partnered with stakeholders, persuaded them, and drove decisions for the best traveler and business outcomes.

• Showcase Process: Detail your information architecture methods, content modeling, and how you applied UX writing principles.

• Demonstrate Empathy: Explain how your designs considered diverse user needs, accessibility, and inclusion.

• AI Integration: If applicable, clearly explain how you leveraged AI tools (prompt engineering) for strategy or efficiency.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Expedia Group's brands, user base, and the travel industry landscape, particularly loyalty programs and insurance offerings.

• Practice Problem-Solving: Be ready to tackle a scenario involving a complex user journey or a content gap within the travel booking or post-booking experience.

• Articulate Your Process: Be prepared to walk through your thought process step-by-step, explaining your assumptions, research methods, and content design decisions.

• Focus on Impact: Frame your solutions in terms of traveler benefit and business value.

📝 Enhancement Note: The interview process is designed to thoroughly assess a candidate's strategic thinking, practical skills, and collaborative abilities. The portfolio review is critical, requiring candidates to not just present work but to articulate the "why" and "how" behind their design choices and their impact.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with various CMS platforms for managing and publishing digital content.

• Design & Prototyping Tools: Proficiency in tools like Figma, Sketch, Adobe XD for wireframing, prototyping, and collaborating on UI designs.

• Collaboration Platforms: Tools such as Slack, Microsoft Teams for day-to-day communication and project coordination.

• Project Management Software: Familiarity with tools like Jira, Asana, or Trello for tracking tasks and project progress.

Analytics & Reporting:

• Web Analytics Tools: Experience with Google Analytics or similar platforms to understand user behavior and content performance.

• Data Visualization Tools: Familiarity with tools like Tableau or Power BI for analyzing and presenting data insights.

• A/B Testing Platforms: Experience with tools that facilitate content experimentation and performance measurement.

CRM & Automation:

• CRM Systems: Knowledge of how CRM data (e.g., from Salesforce) can inform content personalization and user segmentation.

• Automation Tools: Understanding of how content can be integrated into marketing automation workflows or triggered by user actions.

• AI & Machine Learning Tools: Familiarity with AI platforms, prompt engineering techniques, and structured content methodologies for content generation, optimization, and efficiency.

📝 Enhancement Note: While specific tools are not listed, the role implies a need for proficiency in industry-standard UX design, content management, analytics, and collaboration tools. The explicit mention of AI and prompt engineering indicates a requirement to be comfortable with emerging technologies in content creation and strategy.

👥 Team Culture & Values

Operations Values:

• Traveler First: All decisions and content are driven by a deep understanding of traveler needs and a commitment to improving their journey.

• Think Big: Encourages ambitious ideas and innovative solutions to tackle complex challenges in the travel space.

• Operate with Excellence: A commitment to high standards, meticulous execution, and continuous improvement in all aspects of work, including content quality and process efficiency.

• Ownership Mindset: Taking responsibility for projects, outcomes, and continuous learning, driving initiatives from conception to completion.

• Succeed Together: Fostering a collaborative environment where diverse perspectives are valued, and collective achievements are celebrated.

Collaboration Style:

• Cross-functional Integration: Active partnership with Product Design, Research, Product Management, Legal, and Marketing is essential for a holistic approach to experience design.

• Data-Driven Dialogue: Content decisions are informed by data and user insights, leading to constructive discussions and evidence-based strategies.

• Open Communication: A culture that encourages open feedback, clear articulation of rationale, and persuasive negotiation to achieve optimal outcomes for both travelers and the business.

• Inclusivity: A focus on creating content that is accessible, inclusive, and resonates with a diverse global user base.

📝 Enhancement Note: Expedia Group's five core Behaviors are central to its culture and directly influence how operations professionals are expected to collaborate, make decisions, and contribute to the company's mission. These values are particularly relevant for a Content Designer who bridges user needs with business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Traveler Needs with Business Objectives: A constant challenge is to create content that is both user-friendly and supports Expedia Group's commercial goals (e.g., driving bookings, promoting loyalty).

• Content Scalability Across Brands: Developing content strategies and guidelines that can be effectively applied across multiple distinct brands within Expedia Group.

• Integrating AI Responsibly: Navigating the ethical and practical considerations of integrating AI tools into content workflows while maintaining quality, originality, and brand voice.

• Keeping Pace with Technology: Continuously adapting to new AI capabilities, design tools, and user expectations in the fast-evolving digital landscape.

• Influencing Stakeholders: Persuading diverse stakeholders (Legal, Marketing, Product) with differing priorities to adopt a unified content strategy.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend workshops or courses on advanced UX writing, content strategy, information architecture, and AI prompt engineering.

• Industry Conferences: Potential to attend relevant conferences (e.g., UXPA, Content Strategy forums) to stay abreast of industry trends and network with peers.

• Mentorship Programs: Access to mentorship from senior leaders within Experience Design to guide career progression and skill development.

• Cross-Functional Projects: Gaining experience by working on projects with different product teams or brands within Expedia Group.

• Internal Knowledge Sharing: Participating in internal talks, guilds, or communities of practice focused on content design and AI.

📝 Enhancement Note: The challenges presented are typical for senior roles in large tech companies, requiring strategic thinking, strong interpersonal skills, and adaptability. The growth opportunities are designed to support continuous professional development and career advancement within the operations and design fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a comprehensive content strategy for a complex product. What was your process, and what was the impact?" (Focus on your HCD approach, content modeling, and measurable results.)

• "How do you balance user needs with business requirements when crafting product content? Provide an example." (Highlight your persuasion and negotiation skills and how you align stakeholders.)

• "Walk me through your process for auditing and analyzing existing content, and how you use those insights to drive improvements." (Emphasize your analytical skills and data-driven approach.)

• "Discuss your experience with AI and prompt engineering in content design. How have you leveraged these tools, and what are the potential benefits and risks?" (Showcase your forward-thinking mindset and practical application.) Company & Culture Questions:

• "What interests you about Expedia Group and the travel industry specifically?" (Research Expedia's mission, brands, and recent news.)

• "How do you ensure your content is inclusive and accessible to all users?" (Connect to Expedia's Traveler First and Succeed Together values.)

• "Describe your experience working in a hybrid environment and collaborating with remote and in-office teams." (Demonstrate your adaptability and communication skills.)

• "How would you contribute to Expedia Group's 'Succeed Together' value as a Content Designer?" (Focus on collaboration, knowledge sharing, and supporting team goals.) Portfolio Presentation Strategy:

• Structure is Key: Begin with an overview of your career and philosophy, then dive into 2-3 of your most impactful projects.

• Problem-Solution-Impact: For each project, clearly articulate the user problem, your proposed content solution (detailing your process, tools, and rationale), and the measurable business/user impact.

• Quantify Results: Use data (e.g., conversion rates, retention metrics, task success rates) to demonstrate the effectiveness of your work.

• Highlight Collaboration: Explain how you worked with cross-functional teams and stakeholders, and how you influenced decisions.

• Showcase Strategy: Explain the strategic thinking behind your content choices, not just the tactical execution.

• Be Prepared for Deep Dives: Anticipate questions about specific choices, challenges, and alternative approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a deep understanding of human-centered design, strong collaboration skills, and the ability to articulate the impact of content. The portfolio presentation is a crucial opportunity to showcase these capabilities in action.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Expedia Group careers portal via the provided URL.

• Tailor Your Resume: Highlight keywords from the job description such as "Content Strategy," "UX Writing," "Information Architecture," "Human-Centered Design," "Loyalty Programs," and "AI/Prompt Engineering." Quantify your achievements with metrics where possible.

• Curate Your Portfolio: Select projects that best showcase your skills in content strategy, UX writing, information architecture, and ideally, projects related to loyalty programs or demonstrating AI integration. Ensure your portfolio clearly articulates the problem, your process, your solution, and the impact.

• Prepare Your Narrative: Be ready to discuss your experience and portfolio projects using the STAR method (Situation, Task, Action, Result), focusing on your contributions and the outcomes.

• Research Expedia Group: Understand their brands, mission, values, and recent initiatives. Be prepared to articulate why you are a good fit for their culture and how you can contribute to their mission of "powering global travel for everyone, everywhere."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.