Content Designer III

📍 Job Overview

Job Title: Content Designer III

Company: Expedia Group

Location: Seattle, Washington, United States

Job Type: FULL_TIME

Category: UX Content Design / Content Strategy

Date Posted: May 05, 2026

Experience Level: 5-10 Years Experience

🚀 Role Summary

• Spearhead the development and execution of content strategy for critical Expedia Group experiences, including Expedia and Insurance products, with a strong emphasis on the loyalty program.

• Drive the creation of intuitive, accessible, and human-centered content solutions across various user touchpoints, from onboarding to transactional flows and in-app notifications.

• Champion a content-first approach to end-to-end experience design, ensuring consistency, clarity, and usability for millions of travelers globally.

• Leverage data, research, and empathy to solve complex content challenges and measurably improve the traveler experience, particularly in retention-focused areas.

• Collaborate closely with cross-functional teams, including Product Design, Research, Legal, Marketing, and Security, to influence product direction and ensure optimal user and business outcomes.

📝 Enhancement Note: This role is positioned as a senior-level Content Designer (III), indicating significant autonomy and a leadership expectation in driving content strategy and execution. The emphasis on the loyalty program and retention suggests a strategic focus on user engagement and long-term customer value. The requirement to "lead by example" and "influence, persuade, and negotiate" further underscores the senior nature of this position, demanding strong strategic thinking and communication skills.

📈 Primary Responsibilities

• Design, audit, analyze, structure, and create compelling UX content for a wide range of product use cases, including onboarding flows, in-app education, transactional journeys, and push notifications.

• Apply robust information architecture methodologies, such as content modeling and mapping, to develop scalable and consistent content solutions across the product portfolio.

• Partner with Product, Research, and other cross-functional teams to conduct content testing, analyze qualitative and quantitative insights, and drive data-informed content decisions that enhance the traveler experience.

• Proactively identify, log, prioritize, and resolve content bugs across various product areas to maintain content integrity and usability.

• Develop and champion a cohesive content strategy for the loyalty program, ensuring a unified and engaging experience across all relevant product touchpoints.

• Elevate the accessibility, inclusion, readability, and translatability of product content by collaborating with relevant teams and adhering to best practices.

• Facilitate and present clear, persuasive, and confident rationales for content strategies and decisions to diverse stakeholders, including peers, partners, Legal, Marketing, Security, Product, and senior leadership.

• Influence, persuade, and negotiate with stakeholders to achieve optimal user experiences that effectively balance traveler satisfaction with business objectives.

• Explore and apply emerging AI technologies, including prompt engineering and structured content, to enhance content strategy and operational efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of strategic content planning, hands-on content creation, and cross-functional leadership. The emphasis on data-driven decision-making, A/B testing, and stakeholder management is crucial for this role. The inclusion of AI and prompt engineering indicates a forward-thinking approach to content development.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of progressive experience in Content Design, UX Writing, or Content Strategy roles, with a proven track record of delivering impactful product content.

Required Skills:

• Proven ability to audit, analyze, structure, and create independent content solutions within compelling, user-focused product experiences using established frameworks.

• Strong skills in human-centered design (HCD) practices and their application to product experiences.

• Expertise in information architecture principles, including content modeling and content mapping.

• Demonstrated proficiency in UX writing, content strategy development, and storytelling.

• Excellent facilitation and presentation skills, with the ability to clearly and confidently communicate the rationale behind content decisions to diverse audiences.

• Strong negotiation and persuasion abilities to balance stakeholder needs and business objectives with user-centric design.

• Experience in identifying, analyzing, and resolving content bugs.

Preferred Skills:

• Experience in solving complex content problems for multiple user segments and developing content solutions across different brands.

• Demonstrated experience in leveraging AI technologies, including prompt engineering and structured content, to enhance content strategy and operational efficiency.

• Experience in driving retention within Loyalty and Membership areas through content design.

• Familiarity with conversational design principles.

• Proficiency in conducting content audits and analysis.

📝 Enhancement Note: The minimum qualifications emphasize practical experience and core content design competencies, distinguishing this role from content marketing. The preferred qualifications point towards candidates who are innovative, strategic, and can demonstrate a tangible impact on retention and efficiency through advanced techniques like AI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a strong design thinking approach and honed UX writing skills.

• Specific examples demonstrating the ability to lead content strategy and design for complex product features and end-to-end user journeys.

• Case studies that highlight how content has measurably improved user experience, retention, or business outcomes, particularly in loyalty or membership contexts.

• Evidence of applying information architecture principles (content modeling, mapping) to create scalable and consistent content solutions.

Process Documentation:

• Examples of content audit methodologies and findings, detailing how they informed strategic recommendations.

• Documentation of content mapping and modeling processes used to structure information and ensure consistency.

• Case studies illustrating the process of designing and implementing content solutions for various product use cases (e.g., onboarding, transactional flows, notifications).

• Evidence of cross-functional collaboration processes, including how feedback was gathered, integrated, and how decisions were communicated to stakeholders.

• Documentation of experience with user testing and iteration cycles for content.

📝 Enhancement Note: The portfolio is critical for this role, requiring not just examples of writing but also a demonstration of strategic thinking, process, and measurable impact. The emphasis on loyalty and retention suggests a need for portfolio pieces that showcase how content drives engagement and long-term customer value.

💵 Compensation & Benefits

Salary Range:

• The total cash range for this position in Seattle is $137,500.00 to $192,500.00 annually.

Benefits:

• Comprehensive medical, dental, and vision insurance.

• Generous Paid Time Off (PTO).

• Employee Assistance Program (EAP) for support services.

• Wellness & Travel Reimbursement program to support employee well-being and passion for travel.

• Exclusive travel discounts.

• International Airlines Travel Agent (IATAN) membership.

• Parental Leave to support new parents.

Working Hours:

• Standard full-time work week, likely around 40 hours per week, with flexibility often offered in a hybrid work model.

📝 Enhancement Note: The salary range provided is specific to Seattle, WA, and reflects a senior-level position. The potential for higher earnings based on sustained performance highlights a meritocratic component. The benefits package is robust, with a strong emphasis on travel-related perks, aligning with Expedia Group's mission.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology / Online Travel Agency (OTA)

Company Size: Large enterprise (Expedia Group has thousands of employees globally across many brands). This size implies structured processes, cross-functional collaboration opportunities, and potential for diverse career paths.

Founded: Expedia Group was founded in 1996, indicating a mature company with established operational frameworks and a long history in the travel industry.

Team Structure:

• The Content Designer III will be part of the Experience Design (XD) team, which unites Product Design, Content Design, and Research.

• This role reports to the Senior Content Design Manager, suggesting a clear reporting line within the content design function.

Methodology:

• Emphasis on Human-Centered Design (HCD) is a core methodology, ensuring user needs are prioritized.

• Data-driven decision-making is expected, utilizing both qualitative and quantitative insights, business analytics, and content testing results.

• A "content-first" approach is encouraged for end-to-end experience design.

• Embraces emerging technologies like AI for efficiency and innovation in content creation.

Company Website: https://careers.expediagroup.com/

📝 Enhancement Note: Expedia Group's culture is described as open, inclusive, and value-driven, with a focus on collaboration and celebrating differences. The "people must come first" ethos, coupled with extensive benefits and career development resources, aims to foster employee passion and loyalty.

📈 Career & Growth Analysis

Operations Career Level: Content Designer III is a senior individual contributor role. It signifies a significant level of expertise and responsibility, moving beyond execution to strategy, mentorship, and influencing product direction. This level typically involves leading complex projects, mentoring junior designers, and contributing to team-wide best practices.

Reporting Structure: The role reports to a Senior Content Design Manager. This indicates a structured career path within Content Design, with opportunities for progression to Senior Manager, Director, or other leadership roles within Experience Design or related product functions.

Operations Impact: The Content Designer III plays a crucial role in shaping the user experience for millions of travelers. Their work directly impacts user satisfaction, engagement, conversion rates, and retention, particularly within the loyalty program. By ensuring clarity, usability, and a human-centered approach, they contribute significantly to Expedia Group's mission and business objectives. The ability to influence stakeholders and drive strategic content decisions amplifies their impact on the overall product strategy and business success.

Growth Opportunities:

• Skill Advancement: Deepen expertise in specialized areas like AI prompt engineering, advanced information architecture, or accessibility standards.

• Leadership Development: Transition into management roles, leading teams of content designers, or taking on lead roles for major product initiatives.

• Cross-Functional Mobility: Potentially move into Product Management, UX Research, or other strategic roles within Experience Design, leveraging their deep understanding of user needs and product strategy.

• Mentorship: Guide and mentor junior content designers, contributing to the growth of the broader design community within Expedia Group.

• Industry Engagement: Represent Expedia Group at industry conferences or contribute to design thought leadership.

📝 Enhancement Note: The "III" designation implies a significant level of autonomy and strategic contribution. The emphasis on influencing stakeholders and driving retention suggests a role that is pivotal to business success, offering substantial growth potential beyond just content creation.

🌐 Work Environment

Office Type: Expedia Group offers a flexible work model, including "some pretty cool offices." This suggests a hybrid environment where employees can work both remotely and from company offices. The offices are likely designed to foster collaboration and innovation.

Office Location(s): The primary location for this role is the Seattle Campus in Washington, United States. Expedia Group has multiple global offices, but this specific role is tied to the Seattle hub.

Workspace Context:

• Collaborative Environment: The Seattle campus is likely equipped with collaborative spaces designed to facilitate brainstorming, workshops, and team meetings, supporting the cross-functional nature of the role.

• Tools & Technology: Employees will have access to industry-standard design and collaboration tools necessary for content design, research analysis, and communication.

• Team Interaction: Opportunities for daily interaction with UX designers, researchers, product managers, engineers, and other content designers, fostering a dynamic and supportive work environment.

Work Schedule: A flexible work schedule is implied by the hybrid model, allowing for a balance between structured work hours and personal needs, while ensuring consistent availability for team collaboration and critical project deadlines.

📝 Enhancement Note: The "flexible work model" and "cool offices" suggest a modern, employee-centric approach to the workplace, balancing in-office collaboration with remote flexibility. This environment is conducive to creative problem-solving and efficient workflow management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your application, focusing on your resume and portfolio to assess alignment with the core requirements and experience level.

• Hiring Manager Interview: A discussion with the Senior Content Design Manager to delve deeper into your experience, strategic thinking, and fit for the team.

• Portfolio Review & Design Challenge: A session where you present your portfolio, showcasing specific case studies and your approach to content design problems. This may include a practical design challenge or exercise to assess your skills in action, focusing on problem-solving and content strategy.

• Cross-Functional Interviews: Meetings with potential peers and collaborators (e.g., Product Designers, Product Managers, Researchers) to evaluate your collaboration style, communication skills, and ability to work effectively in a cross-disciplinary team.

• Final Interview: Potentially a discussion with a design leader or senior stakeholder to confirm overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your most impactful projects that best demonstrate your skills in UX writing, content strategy, information architecture, and human-centered design. Prioritize projects that align with the Expedia Group's focus on travel, loyalty, and user experience enhancement.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the solutions you implemented, and the measurable outcomes (e.g., improved conversion, reduced errors, increased engagement). Quantify results whenever possible.

• Highlight Strategy: Emphasize your strategic thinking – how you approached the problem, the rationale behind your content decisions, and how you influenced stakeholders. Showcase your ability to think holistically about the user journey and business goals.

• Showcase AI/Emerging Tech: If you have examples of using AI or other emerging technologies to improve content efficiency or strategy, highlight them prominently, as this is a preferred skill.

• Practice Your Presentation: Be prepared to walk through your portfolio concisely and engagingly, answering questions about your process, decisions, and impact.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, thoroughly analyze the prompt, identify the core problem, and consider the target user and business objectives.

• Focus on Process: Demonstrate your problem-solving methodology. Outline your approach, the assumptions you made, the research or analysis you would conduct (even if simulated), and how you would arrive at your content recommendations.

• Content Strategy First: Approach the challenge with a content strategy mindset. Think about the user needs, information hierarchy, tone of voice, and how content can best serve the user and business goals.

• Concise Communication: Be prepared to present your solution clearly and concisely, justifying your decisions and demonstrating your ability to communicate effectively with stakeholders.

📝 Enhancement Note: The interview process is designed to assess not only technical skills but also strategic thinking, collaboration, and cultural fit. A strong, well-documented portfolio that showcases impact and strategic rationale is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): While not explicitly mentioned, experience with various CMS platforms for managing web and app content is often beneficial.

• Design & Prototyping Tools: Proficiency with tools like Figma, Sketch, Adobe XD, or similar platforms is essential for collaborating with UX Designers and visualizing content within interfaces.

• Collaboration Platforms: Tools such as Slack, Microsoft Teams, or Google Workspace for communication and team collaboration.

• Project Management Software: Experience with tools like Jira, Asana, Trello, or Monday.com for tracking tasks, workflows, and project progress.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and content performance.

• BI/Dashboard Tools: Experience with tools like Tableau, Power BI, or Looker for analyzing data and creating reports to inform content strategy.

• A/B Testing Platforms: Understanding of tools and methodologies for conducting A/B tests to optimize content effectiveness.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how content integrates with CRM data (e.g., Salesforce, Marketo) for personalized experiences can be advantageous.

• Content Optimization Tools: Potentially tools that assist in content analysis, SEO, or personalization.

• AI Tools: Specifically mentioned is the exploration of AI technologies, including prompt engineering tools and platforms that leverage AI for content generation, analysis, or optimization.

📝 Enhancement Note: While specific tools are not listed, the role implies proficiency in industry-standard UX design and content management tools, along with a strong capacity for data analysis and an openness to leveraging emerging AI technologies.

👥 Team Culture & Values

Operations Values:

• People First: A core value at Expedia Group, emphasizing the importance of employees, their well-being, and their passion for travel. This translates to a supportive and empathetic work environment.

• Belonging & Inclusion: A commitment to fostering an open culture where everyone belongs and differences are celebrated. This means valuing diverse perspectives in design and decision-making.

• Collaboration & Winning Together: The ethos that "when one of us wins, we all win" highlights a strong emphasis on teamwork and shared success across departments and brands.

• Data-Driven & Empathetic: Balancing the use of research, data, and business analytics with genuine empathy for user needs to create effective and human-centered experiences.

• Innovation & Efficiency: A drive to design cutting-edge tech and groundbreaking solutions, while also embracing new methods like AI to improve efficiency and create better content faster.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Product Design, Research, Product Management, Engineering, Legal, Marketing, and Security. This involves active participation in team meetings, workshops, and reviews.

• Content-First Partnership: Working closely with designers and product managers from the outset of projects to ensure content is integral to the user experience, not an afterthought.

• Open Communication & Feedback: A culture that encourages open dialogue, constructive feedback exchange, and a willingness to iterate based on input from various stakeholders.

• Influence & Persuasion: A collaborative style that involves influencing decisions through clear communication, strong rationale, and a focus on shared goals, balancing user needs with business objectives.

📝 Enhancement Note: The company culture is built around enabling employees and fostering a sense of community. The collaboration style is highly integrated and communicative, essential for a complex, multi-brand organization like Expedia Group.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs and Business Goals: A constant challenge in any product role is to create experiences that delight users while also meeting critical business objectives, such as driving loyalty program engagement and retention.

• Complex Stakeholder Management: Influencing and aligning numerous stakeholders across different departments (Legal, Marketing, Product, etc.) with potentially competing priorities requires strong negotiation and communication skills.

• Global Scale & Consistency: Ensuring content is consistent, accessible, and culturally appropriate across a global platform and diverse user segments can be a significant undertaking.

• Rapidly Evolving Tech Landscape: Staying abreast of advancements in AI, UX best practices, and new content creation tools requires continuous learning and adaptation.

Learning & Development Opportunities:

• AI & Prompt Engineering: Dedicated opportunities to explore and master AI technologies for content strategy and operational efficiency, potentially through internal training, external courses, or hands-on project work.

• Advanced UX Specialization: Deepen expertise in specific areas such as information architecture, accessibility, UX research methodologies, or design thinking frameworks.

• Leadership Training: Access to programs and mentorship focused on developing leadership skills, project management, and strategic influence within larger organizations.

• Cross-Brand Exposure: Opportunities to work on content challenges across different Expedia Group brands, broadening experience and understanding of diverse user bases and market dynamics.

• Industry Engagement: Encouragement to attend industry conferences, workshops, and pursue relevant certifications to stay current in the field of UX content design.

📝 Enhancement Note: The challenges are inherent to a senior role in a large, dynamic organization. The growth opportunities are substantial, particularly in leveraging new technologies like AI and developing strategic leadership capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a comprehensive content strategy for a complex product feature or user journey. What was your process, what were the key challenges, and what was the outcome?" (Preparation: Focus on your strategic thinking, process documentation, and measurable results. Use a STAR method approach.)

• "How do you balance user needs with business objectives when designing content? Provide an example where you had to influence stakeholders to achieve this balance." (Preparation: Showcase your negotiation and persuasion skills. Highlight how you used data, empathy, and clear communication to align diverse perspectives.)

Company & Culture Questions:

• "How do Expedia Group's values resonate with your own professional approach to content design?" (Preparation: Research the company values (People First, Belonging, Winning Together, Data-Driven, Empathetic) and connect them to examples from your experience and your work ethic.)

• "Describe your experience working in a cross-functional team. How do you ensure effective collaboration and communication with designers, researchers, and product managers?" (Preparation: Highlight your collaborative style, communication strategies, and experience in integrating content into the broader product development lifecycle.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically: Introduction to the project and your role, the problem/opportunity, your process (research, ideation, design), your solutions (with visual examples), the outcomes/results, and key learnings.

• Quantify Achievements: Wherever possible, use numbers and data to demonstrate the impact of your work (e.g., "Increased conversion by X%", "Reduced user errors by Y%", "Improved task completion time by Z seconds").

• Tell a Compelling Narrative: Weave a story around each project, highlighting the "why" behind your decisions and the value you brought to users and the business.

• Be Ready for Deep Dives: Anticipate questions about your process, specific content choices, rationale, and how you handled challenges or feedback. Be prepared to discuss your approach to AI and emerging technologies if applicable.

• Showcase Collaboration: Be ready to discuss how you collaborated with other teams and stakeholders during the project lifecycle.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, problem-solving skills, collaborative abilities, and a deep understanding of user-centered design principles, all within the context of Expedia Group's mission and values.

📌 Application Steps

To apply for this Content Designer III position at Expedia Group:

• Submit Your Application: Navigate to the Expedia Group careers portal and submit your resume and any requested documents through the official application link provided.

• Curate Your Portfolio: Select 3-4 of your most relevant and impactful projects. Ensure each case study clearly outlines the problem, your role, your process, the content solutions you designed, and the measurable outcomes. Prioritize projects demonstrating strategic content thinking, user-centered design, and impact on retention or loyalty programs.

• Tailor Your Resume: Optimize your resume to highlight keywords and skills mentioned in the job description, such as "UX Writing," "Content Strategy," "Information Architecture," "Human-Centered Design," "AI," and "stakeholder management." Quantify your achievements with specific metrics whenever possible.

• Prepare for Interviews: Practice articulating your experience using the STAR method. Be ready to discuss your portfolio in detail, answer strategy and behavioral questions, and explain how your skills align with Expedia Group's values and the specific requirements of this role.

• Research Expedia Group: Familiarize yourself with Expedia Group's brands, mission, values, and recent news. Understand their commitment to travel, user experience, and innovation, and how your role contributes to these goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.