Customer-IXD-UX Content Strategist

📍 Job Overview

Job Title: Specialist II, UX Content Strategist

Company: EY

Location: Hyderabad, Telangana, India

Job Type: Full-time

Category: Technology Consulting / User Experience Design

Date Posted: June 1, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute comprehensive UX content strategies to enhance client-facing digital experiences.

• Collaborate cross-functionally with UX designers, researchers, developers, and business leaders to deliver user-centered content solutions.

• Leverage data analytics and user research to inform content decisions and drive continuous improvement of digital platforms.

• Create compelling, accessible, and inclusive content across various digital channels, ensuring alignment with business objectives and brand standards.

📝 Enhancement Note: The role title "Customer-IXD-UX Content Strategist" and the description clearly indicate a focus on User Experience (UX) and Interaction Design (IXD) within a customer-facing technology consulting context at EY. This role is not directly in revenue or sales operations but requires a strong understanding of user journeys, content strategy, and digital product development, which are critical for GTM enablement and customer success. The emphasis on data, metrics, and iterative improvement aligns with operations principles.

📈 Primary Responsibilities

• Consult with leadership and subject matter experts to define and refine user experience and content strategies for digital products and services.

• Create in-depth, compelling communications and positioning for a range of subjects, including products, services, industry trends, and internal initiatives.

• Develop clear and concise content for various channels such as responsive web pages, campaigns, emails, presentations, blogs, videos, and social media.

• Partner with UX teams to design, implement, and analyze user experience tests, iterating on content based on findings and user feedback.

• Present and gain buy-in for content and design solutions from senior management, project teams, partners, and stakeholders.

• Conduct competitive analyses of peer digital platforms to identify content, experience, and positioning opportunities for continuous improvement.

• Collaborate with UI design teams on navigation structures, page routing, and layout to ensure content aligns with intended user journeys and information architecture.

• Develop low-fidelity content mock-ups and synthesize usability testing findings into actionable reports to enhance website effectiveness.

• Write accessible, inclusive content using plain language, meaningful link text, descriptive headings, and clear form instructions, supporting localization readiness.

• Partner with Legal and Compliance teams to craft necessary disclosures, align claims, and maintain traceability of approved language in regulated contexts.

• Define, track, and analyze content success metrics (e.g., task completion rates, drop-off points, form errors, comprehension levels) and recommend data-driven iterations.

• Contribute to the development of design system content standards, reusable patterns, and consistency across components, including naming conventions and microcopy guidelines.

• Improve operational excellence by supporting review workflows, content quality assurance checklists, version control, and handoff practices.

• Produce UI microcopy for navigation labels, buttons, help text, validation messages, error states, notifications, tooltips, and onboarding flows.

• Support A/B and preference testing initiatives by creating content variants and participating in test planning with UX Research.

📝 Enhancement Note: The responsibilities emphasize a strong link between content strategy and user experience outcomes. For operations professionals, this translates to understanding how content impacts adoption, user adoption, and ultimately, the effectiveness of digital tools and platforms that support sales, client service, or internal GTM processes. The focus on metrics and continuous improvement is directly aligned with operations methodologies.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Proficiency in UX strategy, information architecture, wireframing, prototyping, user research, usability analysis, taxonomy definition, and journey mapping.

• Strong stakeholder collaboration, communication, problem-solving, and time management skills.

• Ability to translate user needs into scalable digital strategies and drive experience innovation across complex digital ecosystems.

• Experience supporting SMS/text messaging and micro-copy for conversational or digital communication channels.

• Experience contributing to the delivery and ongoing operations of text messaging use cases (e.g., appointment reminders, status alerts).

• Experience supporting secure messaging or email services within client-facing digital platforms.

• Experience assisting with day-to-day execution, partner coordination, and continuous improvement activities within digital communication channels.

• Experience working in Figma for content annotation, component alignment, and collaboration within design files.

• Experience with documentation tools such as Confluence or SharePoint and workflow management tools like Jira or Azure DevOps for managing content requirements.

• Familiarity with Content Management Systems (CMS) platforms such as AEM, Contentful, Sitecore, or Drupal, including basic content modeling and metadata tagging.

• Familiarity with experimentation tools like Optimizely or Adobe Target for basic results interpretation.

• Familiarity with analytics tools such as GA4, Adobe Analytics, or Amplitude for basic content performance interpretation.

Preferred Skills:

• Strong verbal and written communication, facilitation, relationship-building, presentation, and negotiation skills.

• High degree of flexibility, adaptability, and creativity.

• Comfortable interacting with senior executives (both within EY and at client organizations).

• A relentless commitment to EY values, a strong work ethic, and a product mindset.

📝 Enhancement Note: The extensive list of required technical and soft skills, particularly those related to digital platforms, analytics, and collaboration tools, highlights the operational nature of this role. Proficiency in Figma, Jira, CMS platforms, and analytics tools are key indicators of the hands-on operational capabilities expected. The emphasis on translating user needs into scalable strategies and driving innovation speaks to the strategic operational impact required.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a portfolio showcasing at least 5 years of experience in UX strategy, user research, or information architecture.

• Include case studies that highlight the development and execution of content strategies for digital products or services, emphasizing user-centric design principles.

• Showcase examples of creating compelling communications across various digital channels, including web pages, emails, and microcopy.

Process Documentation:

• Illustrate experience in defining and tracking content success metrics, and how these insights were used for iterative improvement.

• Detail your process for collaborating with UX designers, researchers, developers, and stakeholders to achieve content and user experience goals.

• Showcase examples of developing content for digital platforms, including experience with CMS platforms (e.g., AEM, Contentful), content modeling, and metadata tagging.

• Provide examples of how you've applied accessibility principles (WCAG) and plain language guidelines in your content creation process.

📝 Enhancement Note: A strong portfolio is crucial for this role, not just for demonstrating creative output but for illustrating a structured, data-informed, and collaborative approach to content strategy. This aligns with operations expectations for process documentation, measurable outcomes, and cross-functional execution. Candidates should prepare to walk through their portfolio, detailing the process, tools, challenges, and results for each project.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Flexible Working arrangements to support work-life balance.

• Opportunities for Career Development and continuous learning.

• Comprehensive Health and Well-being programs and insurance coverage.

• Savings Plans to support long-term financial goals.

• Access to a wide range of discounts, offers, and promotions.

• Support, coaching, and feedback from engaging colleagues.

Working Hours:

• Standard full-time work hours are expected, likely around 40 hours per week, with flexibility offered through EY's work arrangement policies. Occasional overtime may be required to meet project deadlines or client needs.

📝 Enhancement Note: The salary estimate is based on general market research for similar roles in Tier 1 Indian cities and the established reputation of EY as a large professional services firm. Specific compensation will depend on the candidate's exact experience, skill set, and performance during the interview process. The benefits package is extensive, reflecting EY's commitment to employee well-being and professional growth, which are important considerations for long-term career engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services (Assurance, Tax, Transaction Advisory, Consulting) with a significant focus on Technology.

Company Size: EY is a global leader with over 250,000 employees worldwide, indicating a large, complex, and matrixed organizational structure. This scale provides opportunities for diverse project exposure and global collaboration.

Founded: Ernst & Young was formed in 1989 through the merger of Ernst & Whinney and Arthur Young. The company has a long history of professional service delivery and has continuously evolved to integrate technology into its offerings.

Team Structure:

• The role sits within "Client Technology (CT)," which focuses on developing new technology services for clients, implying a client-facing and product-oriented team.

• This team likely consists of a mix of strategists, designers, developers, researchers, and project managers, working in agile or project-based structures.

Methodology:

• EY emphasizes a data-driven approach, utilizing analytics to inform strategic decisions and measure outcomes.

• User-centered design principles are central to the Client Technology unit, ensuring that solutions are built with the end-user in mind.

• Continuous improvement and agile methodologies are likely employed to adapt to evolving client needs and technological advancements.

Company Website: https://www.ey.com/

📝 Enhancement Note: EY's culture is deeply rooted in professional ethics, client service, and a commitment to building a better working world. For a UX Content Strategist, this means operating within a framework that values integrity, collaboration, and innovation, particularly in leveraging technology to solve client challenges. The size of EY offers immense potential for career growth and exposure to diverse industries and technologies.

📈 Career & Growth Analysis

Operations Career Level: Specialist II, UX Content Strategist, indicates a mid-to-senior level individual contributor role. This position requires a strong foundation of expertise and the ability to work independently, while also mentoring junior team members. It bridges tactical execution with strategic planning in the UX content domain.

Reporting Structure: The role reports within the Client Technology (CT) unit. The direct reporting manager is likely a Senior Manager or Director of UX Design or Content Strategy, who oversees multiple specialists and projects. This individual will work closely with project leads and product managers.

Operations Impact: This role directly impacts the user experience of EY's client-facing digital platforms and services. By creating clear, effective, and engaging content, the strategist enhances user adoption, satisfaction, and the perceived value of EY's technological offerings. This indirectly supports GTM efforts by ensuring that client-facing tools are intuitive and effective, improving client engagement and retention. Improved user experience can lead to higher conversion rates for digital services and increased efficiency in client interactions, contributing to overall business objectives.

Growth Opportunities:

• Specialization & Leadership: Progress to Senior UX Content Strategist, leading larger initiatives or specific product areas, and potentially managing a team of content strategists.

• Skill Development: Deepen expertise in areas like AI-driven content, personalization, advanced analytics for content optimization, and emerging digital communication channels through training, certifications, and project experience.

• Cross-Functional Mobility: Transition into related roles within UX Design, Information Architecture, Product Management, or even GTM enablement roles that require strong content and communication strategy skills.

• Mentorship: Take on formal or informal mentorship roles for junior content strategists and designers, developing leadership and coaching capabilities.

📝 Enhancement Note: As a Specialist II, the focus is on mastering the craft of UX content strategy and contributing significantly to project success. Growth opportunities extend beyond pure content expertise to include strategic influence, leadership, and broader impact on EY's technology-driven client solutions. This role provides a solid foundation for a career in digital strategy and user experience.

🌐 Work Environment

Office Type: Hybrid work environment. EY supports a blend of remote work and in-office collaboration, enabling flexibility while fostering team connection and in-person innovation.

Office Location(s): The role is based in Hyderabad, India. EY has multiple offices in major cities across India, providing access to resources and collaborative spaces. Specific office location details would be provided upon engagement.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace that encourages collaboration through team meetings, design sprints, and brainstorming sessions. The hybrid model allows for focused individual work remotely and team synergy in the office.

• Operations Tools & Technology: Access to a robust suite of digital tools and technologies, including design software (Figma), project management platforms (Jira, Azure DevOps), CMS (AEM), collaboration tools (Confluence, SharePoint), and analytics platforms (GA4, Adobe Analytics).

• Team Interaction: Regular interaction with a diverse team of UX professionals, business stakeholders, and potentially client representatives, fostering a rich learning and development environment.

Work Schedule: The standard work week is approximately 40 hours. While core business hours are expected, EY offers flexibility, allowing individuals to manage their schedules to balance project demands and personal needs. This flexibility is crucial for roles that require deep focus and creative problem-solving.

📝 Enhancement Note: The hybrid work model at EY is designed to balance employee well-being with business needs. For a UX Content Strategist, this means having the autonomy to structure workdays effectively, whether for focused writing and analysis at home or for collaborative sessions and client interactions in the office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review applications and conduct an initial screening call to assess basic qualifications and cultural fit.

• Hiring Manager Interview: A more in-depth discussion with the hiring manager focusing on experience, skills, and understanding of UX content strategy principles.

• Technical/Portfolio Review: A session where candidates present their portfolio, detailing case studies, methodologies, and contributions to specific projects. This is a critical stage to assess practical application of skills and problem-solving abilities. Expect questions on how you've handled challenges, used data, and collaborated with teams.

• Team/Cross-functional Interview: Interviews with potential team members (e.g., UX designers, researchers) and stakeholders to evaluate collaboration style, communication effectiveness, and alignment with EY's values.

• Final Round: Potentially a discussion with senior leadership or a final assessment of strategic thinking and leadership potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your UX content strategy expertise, focusing on diversity in scope and impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, content creation, testing), the tools you used, the challenges you faced, and the measurable outcomes or impact.

• Highlight Operations: Emphasize how your content strategy contributed to business objectives, user adoption, efficiency, or other operational improvements. Quantify results whenever possible.

• Showcase Tools: Be prepared to discuss your proficiency with tools like Figma, Jira, CMS, and analytics platforms, and how you leveraged them in your projects.

• Practice Presentation: Rehearse your presentation to ensure it flows logically, stays within the allotted time, and you can confidently answer questions about your work.

Challenge Preparation:

• Be ready for potential scenario-based questions or a small take-home exercise related to content strategy, information architecture, or microcopy creation.

• Prepare to discuss how you would approach a given UX problem, considering user needs, business goals, and technical constraints.

• Familiarize yourself with EY's services, client types, and recent technology initiatives to tailor your responses and demonstrate strategic understanding.

📝 Enhancement Note: The interview process is designed to assess not only technical proficiency but also strategic thinking, problem-solving capabilities, and the ability to collaborate effectively within a large, client-focused organization. A well-prepared portfolio is essential for demonstrating practical experience and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential for content annotation, component alignment, and collaborative design file work).

• Content Management Systems (CMS): Familiarity with platforms such as Adobe Experience Manager (AEM), Contentful, Sitecore, or Drupal is required, including basic content modeling and metadata tagging.

• Collaboration & Documentation: Confluence or SharePoint for documentation, guidelines, and knowledge sharing.

• Project Management & Workflow: Jira or Azure DevOps for managing content requirements at the story/feature level, tracking tasks, and collaborating on workflows.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics 4 (GA4), Adobe Analytics, or Amplitude for basic interpretation of content performance metrics (e.g., page views, bounce rates, conversion rates, user flow).

• Experimentation: Exposure to experimentation tools such as Optimizely or Adobe Target, with the ability to interpret basic A/B test results.

CRM & Automation:

• While not a direct CRM role, understanding how content integrates with customer journeys managed by CRM systems is beneficial. Experience with client communication channels like SMS and email is a plus.

📝 Enhancement Note: Proficiency in these tools is critical for the operational execution of UX content strategy. The ability to work seamlessly within these platforms, from design and development to content management and performance analysis, is a key expectation for this role.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on teamwork and cross-functional partnerships to achieve shared goals. This role requires working closely with designers, developers, researchers, and business leaders.

• Client Centricity: A deep understanding and focus on client needs and delivering value through exceptional user experiences.

• Integrity & Respect: Upholding EY's core values in all interactions and decision-making processes.

• Excellence & Innovation: A commitment to delivering high-quality work and continuously seeking innovative solutions to complex problems.

• Data-Driven Approach: Using data and analytics to inform decisions, measure impact, and drive continuous improvement in content and user experience.

Collaboration Style:

• Cross-functional Integration: Actively participates in team discussions, design sprints, and project planning sessions, ensuring content strategy is integrated from the outset.

• Feedback Exchange: Open to providing and receiving constructive feedback on content, design, and processes to foster continuous improvement.

• Knowledge Sharing: Contributes to team knowledge bases and best practices, and mentors junior team members.

📝 Enhancement Note: EY's culture is built on a foundation of professional excellence and collaborative problem-solving. For a UX Content Strategist, this means being an active, engaged team member who can effectively communicate complex ideas, integrate diverse perspectives, and contribute to a shared vision of delivering exceptional client experiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs and Business Objectives: Navigating the complexities of aligning user-centered design principles with EY's business goals and client requirements.

• Content Scalability and Consistency: Ensuring content is scalable across various digital platforms and maintaining brand consistency while adapting to different channels and user needs.

• Measuring Content ROI: Demonstrating the tangible impact of content strategy on key business metrics and user engagement in a complex service environment.

• Rapid Technological Evolution: Staying abreast of emerging technologies, UX trends, and content best practices to maintain a leading edge.

Learning & Development Opportunities:

• Advanced UX Skills: Opportunities to deepen expertise in UX research methodologies, information architecture, interaction design, and content analytics.

• Industry Certifications & Training: Access to EY's extensive learning resources, including courses on design thinking, agile methodologies, AI in UX, and specific tool mastery.

• Mentorship Programs: Benefit from guidance from experienced leaders within EY's technology and design functions, fostering leadership and strategic thinking.

• Global Exposure: Work on projects for diverse clients across different geographies, gaining broad industry and technological insights.

📝 Enhancement Note: The role presents opportunities to tackle complex challenges in a dynamic industry, fostering significant professional growth. By proactively addressing these challenges and leveraging EY's learning resources, individuals can significantly advance their careers in UX and digital strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a content strategy for a complex digital product. What was your process, what challenges did you face, and what were the outcomes?" (Prepare to discuss your methodology, user research, collaboration, and metrics.)

• "How do you balance user needs with business objectives when creating content? Provide an example." (Focus on your ability to find win-win solutions and communicate trade-offs.)

Company & Culture Questions:

• "What do you know about EY's approach to technology and client solutions?" (Research EY's Client Technology unit, their digital transformation initiatives, and recent case studies.)

• "How do you see this role contributing to EY's mission of building a better working world?" (Connect your UX content strategy skills to EY's broader impact.)

Portfolio Presentation Strategy:

• Structure: For each portfolio piece, follow a clear narrative: Problem -> Your Role -> Process & Tools -> Solution -> Results & Impact.

• Quantify: Wherever possible, use data and metrics to demonstrate the success of your content strategies (e.g., "increased form completion by X%," "reduced user errors by Y%").

• Highlight Collaboration: Emphasize how you worked with other teams and stakeholders to achieve project goals.

• Showcase Problem-Solving: Discuss specific challenges you encountered and how you creatively solved them through your content strategy.

• Be Concise: Stick to the most impactful aspects of each project and be prepared for follow-up questions.

📝 Enhancement Note: Preparation should focus on demonstrating not just creative talent but also strategic thinking, operational efficiency, and the ability to drive measurable results through content. Tailor your examples to align with EY's focus on client solutions and technology innovation.

📌 Application Steps

To apply for this UX Content Strategist position:

• Submit your application through the EY careers portal via the provided URL.

• Portfolio Customization: Tailor your resume and cover letter to highlight your 5+ years of experience in UX content strategy, information architecture, and user research, using keywords from the job description.

• Resume Optimization: Ensure your resume clearly articulates achievements and responsibilities using action verbs and quantifiable results, focusing on your experience with relevant tools (Figma, Jira, CMS, Analytics).

• Portfolio Preparation: Select 3-5 of your strongest projects that showcase your UX content strategy expertise, impact, and collaboration skills. Prepare a concise presentation that tells the story of each project, focusing on process, tools, challenges, and measurable outcomes.

• Company Research: Familiarize yourself with EY's Client Technology unit, their digital offerings, and their commitment to user experience. Understand their core values and how your approach aligns with them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.