Content Designer: GEO and SEO

📍 Job Overview

Job Title: Content Designer: GEO and SEO

Company: AND Digital

Location: London, England, United Kingdom

Job Type: CONTRACTOR

Category: Content Operations / GTM Operations

Date Posted: April 09, 2026

Experience Level: 7+ Years

Remote Status: Hybrid (2 days in London office)

🚀 Role Summary

• Design and implement advanced content systems that enable omnichannel delivery and machine readability, crucial for modern Go-to-Market (GTM) strategies.

• Develop and refine SEO and GEO-informed content frameworks to enhance global search visibility and local relevance across multilingual markets.

• Optimize content for consumption by AI and Large Language Models (LLMs), ensuring clarity, structure, and context for emerging AI-powered platforms.

• Partner with analytics and research teams to measure content performance, improve intent alignment, and drive discoverability across traditional and generative search channels.

• Maintain robust documentation, governance frameworks, and scalable content models to ensure consistency and efficiency in content operations.

📝 Enhancement Note: This role is positioned as a Content Designer with a strong emphasis on operationalizing content for discoverability and AI consumption. While not a traditional Revenue Operations or Sales Operations role, its focus on structured content, SEO, GEO strategies, and performance optimization directly impacts GTM efficiency and revenue generation by improving lead generation and customer engagement through enhanced online visibility and AI-driven interactions. The "contractor" status and initial 3-month duration suggest a project-based need for specialized operational content expertise.

📈 Primary Responsibilities

• Design and implement structured content systems using metadata, tagging, and schema markup to support omnichannel delivery and machine readability.

• Collaborate with UX, design, and engineering teams to integrate headless CMS models and component libraries into the content architecture.

• Develop SEO and GEO-informed content frameworks that optimize for global search visibility, multilingual markets, and local relevance.

• Define and implement comprehensive metadata strategies, including taxonomies, Schema.org markup, and entity tagging, to improve content discoverability.

• Model and author content specifically for LLM consumption, ensuring clarity, structure, and context for AI-powered platforms like ChatGPT and Google AI Overviews.

• Optimize content for visibility across AI-driven discovery engines and generative search experiences.

• Apply principles of semantic content design and structured data to future-proof content assets for evolving search technologies.

• Partner with analytics, research, and SEO teams to measure content performance, improve intent alignment, and enhance visibility across search channels.

• Continuously optimize content based on insights derived from performance data and user intent analysis.

• Maintain documentation, governance frameworks, and scalable content models to ensure consistency and efficiency across content operations.

• Create and manage content aligned with the overall GTM strategy, ensuring operational efficiency.

• Author and manage content within the Contentful CMS environment.

📝 Enhancement Note: The responsibilities highlight a deep dive into the operational aspects of content, focusing on system design, data structure (metadata, schema), and performance optimization for search engines and AI. This is crucial for GTM success as it directly impacts lead qualification, customer journey mapping, and brand discoverability in competitive digital landscapes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Communications, Marketing, Computer Science, Information Architecture, or a related field is implied by the experience level and technical requirements.

Experience: 7+ years of progressive experience in Content Design, UX Writing, or Content Strategy, with a demonstrable track record of designing and implementing scalable content systems.

Required Skills:

• 7+ years’ experience in Content Design, UX Writing, or Content Strategy.

• Strong expertise in SEO fundamentals and modern semantic search principles.

• Proven experience working with global content (GEO) and localization workflows.

• Demonstrated comfort and proficiency working with structured content, metadata, and headless CMS environments.

• Proven ability to design scalable content systems and patterns, moving beyond simple content creation to architectural design.

• Strong ability to articulate content decisions, advocate for user needs, and consider global implications.

• Excellent cross-functional collaboration and communication skills, essential for working with diverse teams.

Preferred Skills:

• Experience with schema markup and structured data formats like JSON-LD.

• Familiarity with writing content for AI/LLM consumption or retrieval-augmented generation (RAG) systems.

• Experience partnering with developers and CMS teams on content model design and implementation.

• Knowledge of accessibility standards (WCAG), plain language principles, and inclusive design practices.

• Experience working within complex, multi-market organizations with diverse content needs.

📝 Enhancement Note: The emphasis on "designing scalable content systems and patterns" rather than just writing content is a key differentiator, signaling a need for an operations-minded individual who can build frameworks that support long-term GTM efficiency and adaptability. The mention of Contentful CMS is a specific technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of designed content systems, not just individual pieces of content. This should include diagrams, content models, and explanations of how the system supports scalability.

• Demonstrate experience with structured content, including examples of metadata application, tagging strategies, and content hierarchies.

• Provide case studies illustrating the implementation of SEO and GEO strategies, highlighting improvements in search visibility, local relevance, or multilingual content performance.

• Include examples of content optimized for AI consumption, explaining the methodologies used for clarity, structure, and context.

• Detail projects involving headless CMS environments, showcasing understanding of component-based content and API-driven delivery.

Process Documentation:

• Illustrate how you have documented content governance frameworks, ensuring consistency and maintainability of content across various channels and markets.

• Showcase examples of process optimization for content operations, particularly in areas like localization workflows or content lifecycle management.

• Detail methodologies used for measuring content performance, including the types of analytics used and how insights were translated into actionable improvements.

• Provide examples of how you have implemented metadata strategies, including taxonomy design and schema markup application, to enhance discoverability.

📝 Enhancement Note: For a Content Designer role with a strong operational component, the portfolio must go beyond writing samples. It needs to exhibit system design thinking, process implementation, and a data-driven approach to content strategy, mirroring the expectations for operations professionals in other GTM functions.

💵 Compensation & Benefits

Salary Range: As this is a contractor role for an initial 3-month period, the compensation is likely to be structured as a daily or hourly rate. Based on the 7+ years of experience, required specialized skills (SEO, GEO, structured content, AI optimization), and London location, a competitive rate would be estimated between £450 - £650 per day, depending on the candidate's specific experience and negotiation. This estimate is based on industry benchmarks for senior contract Content Designers in London, factoring in the specialized nature of the role.

Benefits: As a contractor, standard employee benefits may not apply. However, typical contractor arrangements often include:

• Competitive daily/hourly rate.

• Opportunity for contract extension based on performance and project needs.

• Potential for future contract opportunities within AND Digital.

• Flexible working arrangements, with a hybrid model allowing for remote work and in-office collaboration.

• Access to AND Digital's network and potentially internal training or events.

Working Hours: The role specifies a 40-hour work week. The hybrid arrangement requires 2 days per week in the London, Victoria office, with the remaining days eligible for remote work. This offers flexibility in managing workload and personal schedules.

📝 Enhancement Note: Salary estimation for contract roles requires a different approach, focusing on daily or hourly rates that reflect the specialized skills and project duration. The provided range is an educated estimate for a senior-level contractor in London with the specified expertise.

🎯 Team & Company Context

🏢 Company Culture

Industry: AND Digital operates within the Technology and Digital Transformation sector, focusing on helping organizations modernize their technology and ways of working. This context means the company values innovation, agility, and a solutions-oriented approach.

Company Size: AND Digital is a growing company, likely falling into the mid-to-large size range (e.g., 500-1000+ employees), which suggests a dynamic environment with opportunities for impact but also established processes.

Founded: Founded in 2014, AND Digital has a solid track record of growth and established credibility in the digital transformation space. This history indicates a company that understands market needs and has successfully adapted to technological evolution.

Team Structure:

• This role is likely part of a broader Content or Digital Transformation team, possibly within a client-facing delivery unit or a central practice area.

• The team structure would emphasize cross-functional collaboration, with this Content Designer working closely with UX Designers, Engineers, SEO Specialists, Data Analysts, and Project Managers.

Methodology:

• AND Digital likely employs agile methodologies, focusing on iterative development, continuous improvement, and client collaboration.

• Data-driven decision-making is paramount, with a strong emphasis on measuring outcomes and demonstrating ROI for clients.

• Emphasis on structured content and modern technology stacks (e.g., headless CMS) aligns with industry best practices for scalable digital solutions.

Company Website: https://www.and.digital/

📝 Enhancement Note: Understanding AND Digital's focus on digital transformation and client delivery is key. This role is about applying content expertise operationally to solve client challenges, which requires a pragmatic, results-oriented mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior individual contributor level, requiring extensive experience (7+ years) and specialized expertise. It's akin to a Senior Content Strategist or Lead Content Designer, focusing on system design and operational implementation rather than just content creation. The "Content Designer: GEO and SEO" title emphasizes a blend of strategic thinking and tactical execution within the content operations domain.

Reporting Structure: The contractor will likely report to a Project Lead or a senior member of the AND Digital team overseeing the specific client engagement or internal project. Collaboration will be extensive with UX, engineering, and client-side teams.

Operations Impact: The role's impact is significant, directly influencing how clients' digital content is structured, discovered, and consumed. By optimizing for SEO, GEO, and AI, this role can drive increased organic traffic, improve lead generation, enhance customer engagement, and reduce content management overhead, thereby contributing to client revenue and operational efficiency.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI/LLM content optimization, advanced semantic SEO, and complex content modeling within headless architectures.

• Project Leadership: Potentially lead content strategy and design streams on future client projects, managing scope and delivery.

• Cross-Functional Development: Gain broader exposure to digital transformation methodologies, UX design principles, and engineering best practices through close collaboration.

• Client Engagement: Develop strong client-facing skills, learning to articulate complex content strategies and demonstrate tangible business value.

📝 Enhancement Note: The growth opportunities are project-dependent but lean towards deepening specialized skills and potentially taking on leadership within project teams, rather than a traditional hierarchical promotion within a permanent structure.

🌐 Work Environment

Office Type: The role requires a hybrid work arrangement, with 2 days per week in the London, Victoria office. This suggests a modern, collaborative office space designed for team interaction, client meetings, and focused work.

Office Location(s): The primary office location mentioned is London, Victoria, United Kingdom. This is a well-connected central London area, easily accessible by public transport.

Workspace Context:

• The office environment is expected to foster collaboration, with opportunities to brainstorm and work alongside fellow designers, strategists, developers, and consultants.

• Access to necessary tools and technologies for content design, research, and communication will be provided or expected to be utilized.

• The hybrid model allows for a blend of in-person collaboration and focused remote work, catering to different working styles and tasks.

Work Schedule: A standard 40-hour work week is expected, with flexibility in how these hours are distributed, particularly on remote days. The requirement for 2 days in the office in London provides structure for team synchronization and relationship building.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, offering a balance between in-person collaboration and remote flexibility, which is common in modern tech and consulting firms.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by a recruiter or hiring manager to assess alignment with core requirements.

• Technical Interview/Portfolio Review: A deeper dive into your portfolio, focusing on case studies demonstrating experience with structured content, SEO/GEO strategies, headless CMS, and AI content optimization. Expect to discuss your design process, decision-making rationale, and problem-solving approaches.

• Skills-Based Assessment: Potentially a practical exercise or a more in-depth discussion on specific technical skills like schema markup or content modeling.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members or leads to assess collaboration style, communication skills, and alignment with AND Digital's agile and client-focused culture.

Portfolio Review Tips:

• Highlight Systems, Not Just Content: Focus on projects where you designed scalable content systems, defined content models, or implemented structured data, rather than just writing copy.

• Quantify Impact: For SEO/GEO projects, clearly state the results achieved (e.g., increased visibility by X%, improved engagement by Y%). For AI optimization, explain how your design choices enhanced machine readability or AI comprehension.

• Showcase Collaboration: Include examples of how you worked cross-functionally, illustrating your ability to communicate complex content decisions to technical and non-technical stakeholders.

• Demonstrate Problem-Solving: For each case study, outline the challenge, your approach, the solution you designed, and the outcome.

• Tailor to the Role: Emphasize projects that directly relate to structured content, SEO, GEO, AI content, and headless CMS environments.

Challenge Preparation:

• Be prepared to discuss your approach to designing content systems for global audiences and complex technical requirements.

• Practice articulating how you would optimize content for both traditional search engines and emerging AI platforms.

• Review AND Digital's work and client case studies to understand their approach to digital transformation and content strategy.

📝 Enhancement Note: The portfolio review is critical for this role. Candidates must be ready to demonstrate not just writing talent but a strategic, systems-thinking approach to content operations.

🛠 Tools & Technology Stack

Primary Tools:

• Contentful CMS: Essential for authoring and managing content within a headless CMS environment. Proficiency is a must-have.

• Structured Content Tools: Experience with tools or methodologies for defining and implementing structured data, metadata, and taxonomies.

• Collaboration Platforms: Tools like Slack, Microsoft Teams, Jira, Confluence for communication and project management.

• Design & Prototyping Tools: Potentially Figma, Sketch, or similar for wireframing content structures or collaborating on UX flows.

Analytics & Reporting:

• SEO Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar for analyzing search performance, keyword research, and competitor analysis.

• Content Performance Analytics: Tools for tracking content engagement, conversion rates, and user behavior.

• Data Visualization Tools: (Potentially) Tableau, Power BI for presenting performance insights to stakeholders.

CRM & Automation:

• While not directly a CRM role, understanding how content integrates with CRM strategies for lead nurturing and customer journeys would be beneficial.

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) could be a plus for understanding content's role in broader GTM automation.

• Schema Markup/Structured Data: Direct experience with JSON-LD and understanding of Schema.org vocabulary is a preferred skill.

📝 Enhancement Note: The explicit mention of Contentful CMS and the strong emphasis on structured content, metadata, and SEO tools indicate the core technical requirements for this operational content role.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on delivering value and solutions for clients, aligning with AND Digital's consulting nature.

• Innovation & Agility: Embracing new technologies and methodologies (like AI optimization) and adapting quickly to changing project needs.

• Excellence & Quality: Commitment to high-quality outcomes, ensuring content systems are robust, scalable, and effective.

• Collaboration & Partnership: Working effectively within diverse teams and with clients to achieve shared goals.

• Data-Driven Decision-Making: Utilizing performance data to inform content strategy and optimize outcomes.

Collaboration Style:

• Highly collaborative, working closely with UX designers, front-end developers, SEO specialists, data analysts, and project managers.

• Open communication and a willingness to share knowledge and provide constructive feedback are expected.

• Ability to translate complex content requirements and strategies into actionable plans for technical teams.

📝 Enhancement Note: The culture at AND Digital likely reflects a professional services environment: results-oriented, collaborative, and focused on continuous learning and client success.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with AI advancements and their implications for content design and discoverability will be an ongoing challenge.

• Balancing Global & Local Needs: Designing content systems that effectively serve diverse international markets while maintaining local relevance and compliance.

• Technical Integration: Ensuring seamless integration of structured content and headless CMS with existing or new client technology stacks.

• Demonstrating ROI for Content Ops: Clearly articulating and measuring the business impact and ROI of advanced content design strategies, especially for AI optimization.

• Short Contract Duration: Adapting quickly to new client environments and delivering significant impact within a 3-month initial contract.

Learning & Development Opportunities:

• AI & Generative Content: Gaining hands-on experience in designing content specifically for LLM consumption and understanding retrieval-augmented generation (RAG) principles.

• Advanced SEO & Semantic Search: Deepening expertise in how search engines interpret structured data and semantic relationships for ranking and AI overviews.

• Headless CMS Architectures: Expanding knowledge of various headless CMS platforms and best practices for content modeling.

• Client-Side Transformations: Understanding the challenges and strategies involved in digital transformation projects from a client’s perspective.

📝 Enhancement Note: The challenges are directly tied to the bleeding edge of content technology and GTM strategy, offering significant learning opportunities for ambitious professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a content system for omnichannel delivery. What were the key components, and what challenges did you face?" (Focus on system design, not just content writing).

• "How would you approach optimizing content for both traditional SEO and emerging AI search features like Google AI Overviews or ChatGPT queries?" (Highlight your understanding of semantic search and structured data).

• "Walk us through a project where you implemented structured content or schema markup. What was the goal, your process, and the outcome?" (Demonstrate practical application of technical skills).

• "How do you ensure content is optimized for global audiences and local relevance simultaneously? What localization workflows have you worked with?" (Showcase GEO and localization expertise).

Company & Culture Questions:

• "What do you know about AND Digital and our approach to digital transformation?" (Research their website and case studies).

• "How do you approach collaboration with developers and UX designers when designing content systems?" (Highlight your cross-functional communication skills).

• "Describe your experience working with Contentful CMS." (Be specific about your tasks and achievements).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by key skill areas relevant to the job description (e.g., Structured Content Systems, SEO/GEO Optimization, AI Content Design, Headless CMS Projects).

• Case Studies: For each relevant project, clearly outline the problem, your role, the solution you designed (emphasizing systems and processes), the tools/technologies used, and the quantifiable results.

• Visuals: Use diagrams, screenshots, and examples of content models or metadata schemas to illustrate your technical expertise.

• Conciseness: Be prepared to present your most impactful projects concisely, focusing on the operational and strategic elements.

• Q&A Readiness: Anticipate questions about your design decisions, trade-offs, and how your work directly impacts business objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating a systems-thinking approach, technical proficiency in content operations, and a strong understanding of how content drives GTM success through discoverability and AI.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link.

• Tailor Your CV: Optimize your resume to highlight your 7+ years of experience in Content Design, UX Writing, or Content Strategy, using keywords from the job description such as "structured content," "SEO," "GEO," "headless CMS," "Contentful," and "AI optimization." Quantify achievements wherever possible.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that directly showcase your experience in designing content systems, implementing SEO/GEO strategies, working with headless CMS (ideally Contentful), and optimizing content for AI. Ensure these are easily accessible and clearly demonstrate your operational and strategic contributions.

• Prepare Your Narrative: Practice articulating your experience and portfolio highlights, focusing on your ability to design scalable systems and drive measurable outcomes. Be ready to discuss your process for content modeling, metadata strategy, and collaboration with technical teams.

• Research AND Digital: Familiarize yourself with AND Digital's services, client work, and company culture. Think about how your specific skills in content operations can contribute to their digital transformation initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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