Content Designer

📍 Job Overview

Job Title: Content Designer

Company: PepsiCo

Location: Bosques de los Duraznos No. 67, Miguel Hidalgo, DF, 11700, Mexico

Job Type: Full-Time

Category: Marketing Operations / Creative Design

Date Posted: July 31, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for translating creative briefs into visually compelling content across digital, in-store, and print touchpoints, directly impacting brand perception and consumer engagement.

• The Content Designer will be instrumental in maintaining brand consistency and driving brand stewardship through the adaptation and execution of creative assets for multi-channel campaigns.

• This position requires a blend of creative ideation and meticulous execution, managing projects from concept through final delivery to ensure alignment with business objectives.

• The role involves significant cross-functional collaboration, working closely with creative, marketing, and project management teams to bring brand visions to life and deliver impactful consumer experiences.

📝 Enhancement Note: While the title is "Content Designer," the responsibilities and required skills, particularly the emphasis on brand stewardship, multi-channel adaptation, and collaboration with marketing teams, indicate a strong connection to GTM (Go-To-Market) operations. This role bridges creative execution with strategic brand application, a key function within marketing operations.

📈 Primary Responsibilities

• Design and execute a diverse range of creative assets, including social media content, digital banners, point-of-sale (POS) materials, presentations, and logos, ensuring high-quality visual communication.

• Collaborate with cross-functional teams, including creative, marketing, and brand managers, to develop engaging and effective design solutions that meet project objectives.

• Translate feedback from stakeholders into actionable revisions, maintaining design integrity, quality, and brand consistency throughout the iterative process.

• Ensure all creative deliverables strictly adhere to established brand guidelines, visual identity standards, and project-specific goals, acting as a guardian of the brand's visual representation.

• Manage multiple design projects concurrently, from initial concept adaptation through final execution, adhering to tight deadlines and prioritizing tasks effectively in a fast-paced environment.

• Contribute creative ideas and innovative solutions during ideation sessions, helping to shape campaign concepts and visual strategies.

• Adapt existing creative assets for various channels, including digital, social media, retail/POS, and broader campaign applications, demonstrating strong brand stewardship and ownership.

📝 Enhancement Note: The responsibilities clearly outline a need for strong project management skills within a creative context. The emphasis on adapting assets across multiple channels and ensuring brand consistency points to a need for systematic workflow management and an understanding of GTM campaign lifecycles.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically preferred for roles of this nature.

• Equivalent practical experience and a strong portfolio will also be considered. Experience:

• Minimum of 2 years of professional experience in content creation, with a demonstrated history of producing work across digital, print, and social media channels.

• Proven experience in adapting creative concepts and executing them across multiple touchpoints, showcasing brand stewardship and project ownership from start to finish. Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for creating and manipulating design assets.

• Demonstrated ability in visual storytelling and a strong understanding of design principles, typography, color theory, and layout composition.

• Experience in designing for digital platforms, including social media content, digital banners, and web graphics.

• Proficiency in creating Point-of-Sale (POS) materials and packaging designs, understanding retail merchandising and consumer interaction points.

• Fluency in English, both written and spoken, is a critical requirement for communication within the global PepsiCo organization.

• A strong portfolio showcasing diverse digital, key visual (KV), and POS/packaging work, highlighting multi-channel creative adaptation and brand consistency. Preferred Skills:

• Working knowledge of motion graphics and Adobe After Effects for creating dynamic visual content.

• Familiarity with content management systems (CMS) or digital asset management (DAM) systems.

• Understanding of marketing campaign lifecycles and how design contributes to overall GTM strategies.

• Experience in a large, fast-paced corporate environment, preferably within the consumer packaged goods (CPG) industry.

• Basic understanding of UX/UI principles for digital content.

📝 Enhancement Note: The requirement for a portfolio with specific examples of multi-channel work and brand stewardship is a key differentiator. Candidates should prepare to articulate their process and decision-making for these examples, demonstrating how they managed brand consistency and executed concepts across diverse platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a breadth of design work across digital, in-store (POS), and print mediums.

• Standout projects must demonstrate strong brand stewardship, including how concepts were adapted and executed consistently across multiple channels (e.g., social media, digital banners, retail displays, print collateral).

• The portfolio should illustrate ownership of projects from initial concept adaptation through final delivery, highlighting problem-solving and execution capabilities.

• Examples should clearly communicate visual storytelling skills and an understanding of how design serves business objectives and brand guidelines.

• Showcase experience with key visual (KV) development and adaptation for campaign consistency. Process Documentation:

• Candidates should be prepared to discuss their design process, including how they approach creative briefs, ideation, asset creation, feedback integration, and final delivery.

• Articulate methods for ensuring brand guideline adherence and maintaining visual consistency across all design outputs.

• Describe experience in managing project timelines, prioritizing tasks, and collaborating with cross-functional teams to achieve project milestones.

• Be ready to explain how they leverage tools like Adobe Creative Suite and potentially After Effects in their workflow for efficiency and creative output.

📝 Enhancement Note: The portfolio requirements are heavily focused on process and execution within a brand framework. Candidates should think of their portfolio as a case study of their operational approach to design, not just a gallery of final assets. They must be able to articulate the "how" and "why" behind their design decisions, especially concerning brand consistency and multi-channel execution.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Content Designer with 2-5 years of experience in Mexico City, the estimated annual salary range is between MXN $350,000 to MXN $600,000.

• This estimate considers the cost of living in Mexico City, the competitive landscape for creative roles, and PepsiCo's standing as a major global employer. Benefits:

• Learning and Development Programs: Opportunities for continuous skill enhancement and professional growth.

• Internal Digital Learning Platforms: Access to online resources for self-paced learning and skill development.

• Leadership Development Programs: Pathways for aspiring leaders to hone their management and strategic capabilities.

• Specialized Training: Role-specific training designed to enhance technical and creative expertise.

• Recognition Programs: Formal and informal recognition for seniority, performance, and contributions.

• Financial Wellness Programs: Support and resources to help associates achieve financial stability and goals.

• Flexibility Program: Options to balance personal and work life, adapting the working day to individual lifestyles.

• Wellness Line: Access to health and well-being support services.

• Agreements and Discounts: A wide network of partnerships offering benefits and savings.

• Scholarship Programs for Children: Support for educational pursuits for associates' children.

• Aid Plans: Assistance programs for various life events and needs.

Working Hours:

• The role is designated as Full-Time, typically implying a standard 40-hour work week. Specific daily schedules may vary but are expected to align with business operational needs.

📝 Enhancement Note: The salary range is an estimation for Mexico City, based on general market data for similar roles. PepsiCo may offer compensation at, above, or below this range depending on the candidate's specific qualifications, experience, and internal compensation structures. The listed benefits are extensive and highlight PepsiCo's commitment to employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage. PepsiCo operates in a dynamic and highly competitive global market, focusing on delivering a wide range of enjoyable food and beverage products to consumers worldwide. This industry demands constant innovation, strong brand management, and efficient go-to-market strategies.

Company Size: PepsiCo is a large, multinational corporation with a significant global workforce, employing tens of thousands of individuals across various functions and geographies. This scale offers opportunities for diverse career paths and exposure to large-scale operations.

Founded: PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay, creating a powerful entity in the food and beverage sector. Its long history reflects a legacy of growth, acquisition, and adaptation to market trends.

Team Structure:

• The Content Designer will likely be part of a broader Marketing or Creative team, which may include Art Directors, Graphic Designers, Copywriters, Digital Marketers, and Project Managers.

• This team likely reports into a Creative Lead, Marketing Manager, or Brand Director, who oversees the strategic direction and execution of marketing initiatives.

• Collaboration is expected to be extensive, working closely with brand teams, product marketing, digital marketing, and potentially sales enablement functions to ensure cohesive GTM efforts. Methodology:

• PepsiCo emphasizes consumer centricity, driving decisions based on understanding consumer needs and preferences.

• Innovation is a core tenet, encouraging the development of new products, marketing approaches, and operational efficiencies.

• Collaboration and a focus on creating joyful moments through their products are central to their mission.

• Data-driven decision-making is increasingly important, with a focus on measuring the impact of marketing and creative efforts.

Company Website: https://pepsicojobs.com

📝 Enhancement Note: PepsiCo's culture values innovation, consumer focus, and creating positive experiences. For a Content Designer, this translates to a need for creativity that is grounded in consumer insights and brand strategy, with an emphasis on delivering impactful and joyful visual communications that align with a large, established brand portfolio.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level within the creative or marketing operations function. It requires a solid foundation of design skills and practical experience in applying them to commercial objectives. The role is focused on execution and adaptation rather than high-level strategic planning, though contributions to creative ideation are encouraged.

Reporting Structure: The Content Designer will typically report to a Creative Lead, Art Director, or Marketing Manager. This structure provides guidance and oversight, ensuring alignment with broader marketing strategies and brand objectives. The role will involve close collaboration with peers and stakeholders across various departments.

Operations Impact: The Content Designer's work directly influences how PepsiCo brands are perceived by consumers across multiple touchpoints. High-quality, consistent, and engaging visual content is critical for:

• Brand Recognition & Recall: Ensuring consumers easily identify and remember PepsiCo brands.

• Consumer Engagement: Capturing attention and driving interaction with marketing campaigns.

• Sales Enablement: Providing effective visual assets for point-of-sale, digital advertising, and promotional materials that support sales objectives.

• Brand Consistency: Upholding the integrity and established visual identity of diverse brands within the PepsiCo portfolio.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, digital campaign adaptation, or packaging design.

• Creative Leadership: Progress to roles such as Senior Content Designer, Art Director, or Creative Lead, taking on more strategic responsibilities and managing junior designers.

• Cross-Functional Movement: Transition into broader marketing roles, brand management, or even product development, leveraging a deep understanding of visual communication and consumer engagement.

• Project Management: Develop stronger project management skills, potentially leading creative project workflows.

• Industry Exposure: Gain extensive experience within the fast-paced consumer packaged goods (CPG) industry, a valuable asset for future career opportunities.

📝 Enhancement Note: The growth path for a Content Designer at a company like PepsiCo is typically within creative and marketing functions. The emphasis on multi-channel execution and brand stewardship provides a solid foundation for roles that require strategic visual thinking and project leadership in a GTM context.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office setting within PepsiCo's facilities in Mexico City. The environment is likely professional and collaborative, designed to foster teamwork and efficient workflow.

Office Location(s): Bosques de los Duraznos No. 67, Miguel Hidalgo, DF, 11700, Mexico. This location is in a prominent business area of Mexico City, suggesting accessibility and a professional corporate atmosphere.

Workspace Context:

• Collaborative Environment: The workspace is designed to facilitate interaction with creative teams, marketing managers, and other cross-functional stakeholders, supporting the iterative design process.

• Tools and Technology: Associates will have access to industry-standard design software (Adobe Creative Suite, potentially After Effects) and company IT infrastructure necessary for their role.

• Team Interaction: Opportunities for frequent face-to-face collaboration, brainstorming sessions, and project reviews with colleagues.

Work Schedule:

• As a Full-Time, on-site position, the typical work schedule will align with standard business hours, likely Monday through Friday. Flexibility may be offered, but the core expectation is consistent on-site presence to support team collaboration and project demands.

📝 Enhancement Note: The on-site nature of this role is important for candidates considering team dynamics and daily work flow. The emphasis on collaboration suggests that being physically present will be beneficial for ideation and rapid feedback cycles, which are common in creative and marketing operations environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and fit.

• Portfolio Review & Skills Assessment: A deeper dive into your portfolio, potentially with a design challenge or a discussion about specific projects and your design process. This stage often involves demonstrating proficiency in Adobe Creative Suite and discussing your approach to brand stewardship and multi-channel adaptation.

• Hiring Manager Interview: A discussion with the hiring manager to assess your experience, creative thinking, problem-solving skills, and cultural fit with the PepsiCo team.

• Cross-Functional/Team Interview: You may meet with potential team members or stakeholders from other departments (e.g., marketing, brand management) to evaluate collaboration skills and understanding of business objectives.

• Final Interview/Offer: A concluding conversation, potentially with senior leadership, followed by an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that highlight multi-channel execution, brand stewardship, and adaptation from concept to final delivery.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your design process, the tools you used, and the results or impact. Use the STAR method (Situation, Task, Action, Result).

• Highlight Brand Consistency: Explicitly show how you maintained brand guidelines and visual consistency across different platforms (digital, print, social, POS).

• Showcase Adaptability: Demonstrate your ability to adapt a core creative concept for various media and audiences.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite and any experience with motion graphics.

• Quantify Impact: If possible, include metrics or outcomes that demonstrate the effectiveness of your designs (e.g., engagement rates, conversion improvements, successful campaign launches).

Challenge Preparation:

• Design Exercise: Be prepared for a practical design challenge, which might involve adapting an existing asset, creating a new piece of content based on a brief, or responding to a brand-related scenario.

• Time Management: Practice completing design tasks within a specified timeframe.

• Presentation Skills: Prepare to present your work clearly and concisely, articulating your design rationale and process.

• Stakeholder Empathy: Consider how your design decisions impact different stakeholders (consumers, marketing teams, sales teams).

📝 Enhancement Note: The emphasis on a portfolio demonstrating "brand stewardship" and "multi-channel adaptation" is critical. Candidates should prepare specific examples that clearly illustrate these capabilities, along with their process for achieving them. This goes beyond just showing pretty pictures; it requires demonstrating an operational understanding of brand management.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required, specifically Photoshop, Illustrator, and InDesign. This is the core toolkit for graphic design and asset creation.

• Adobe After Effects: Working knowledge is preferred for creating motion graphics, animated content, and dynamic visual elements for digital and social media.

• Microsoft Office Suite: Proficiency in PowerPoint for presentation design is essential, as presentations are listed as a deliverable. Word and Excel may also be used for project documentation and data handling.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts metrics is beneficial. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics dashboards) to understand content performance could be advantageous. CRM & Automation:

• No direct CRM or marketing automation tools are specified as required for this role. The focus is on creative asset production rather than campaign execution or data management within these systems.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and the "working knowledge" of After Effects are key technical requirements. Candidates should be prepared to discuss their experience level and specific applications of these tools in their portfolio projects.

👥 Team Culture & Values

Operations Values:

• Consumer Centricity: A core value at PepsiCo, meaning designs should be created with the target consumer's needs, preferences, and experiences in mind.

• Innovation: Encouragement to bring fresh ideas and creative solutions to visual communication challenges, pushing boundaries within brand guidelines.

• Collaboration: A strong emphasis on teamwork and open communication, working effectively with diverse teams to achieve shared goals.

• Impact & Ownership: Taking pride in delivering high-quality work that makes a tangible difference for the brand and business, demonstrating accountability for deliverables.

• Joy & Positivity: Contributing to the company's mission of creating smiles, infusing positive energy and creativity into their work.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, brand, and project management teams to ensure design aligns with strategic objectives and campaign goals.

• Feedback Exchange: Openness to receiving and incorporating constructive feedback from various stakeholders to refine designs and improve outcomes.

• Shared Vision: Working collaboratively to develop and execute a unified visual strategy that supports overarching brand and business objectives.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, challenges, and creative recommendations.

📝 Enhancement Note: Understanding PepsiCo's core values will help candidates tailor their responses and showcase how their approach to design aligns with the company's culture. Demonstrating a collaborative spirit and a consumer-focused mindset will be crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively translating creative vision into designs that strictly adhere to established brand guidelines and corporate standards across a diverse portfolio.

• Managing Multiple Priorities: Juggling numerous projects with competing deadlines and varying creative requirements in a fast-paced corporate environment.

• Adapting to Evolving Trends: Staying current with design trends, digital platform changes, and consumer behavior shifts while maintaining brand integrity.

• Translating Feedback: Effectively interpreting and implementing feedback from diverse stakeholders, some of whom may have differing aesthetic preferences or strategic priorities.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn and implement new design software features, motion graphics techniques, and digital design best practices.

• Brand Strategy Exposure: Gaining a deeper understanding of how creative design supports broader marketing and GTM strategies for major consumer brands.

• Cross-Functional Collaboration Skills: Enhancing abilities to work effectively with diverse teams, improving communication and stakeholder management.

• Industry Best Practices: Learning from experienced creative professionals within a leading CPG company, absorbing insights into effective visual communication for a global audience.

• Potential for Specialization: Developing expertise in specific areas like digital advertising creative, retail POS design, or social media content strategy.

📝 Enhancement Note: Candidates should frame the challenges as opportunities for skill development and problem-solving, demonstrating their resilience and adaptability in a corporate creative environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a core creative concept for multiple channels (digital, print, social) while maintaining brand consistency. What was your process, and what were the key challenges?" (Focus on brand stewardship and multi-channel execution).

• "Walk us through your portfolio piece that best demonstrates your ability to translate a creative brief into a successful visual solution. What was the objective, your role, and the outcome?" (Focus on process, problem-solving, and impact).

• "How do you ensure your designs align with brand guidelines while also pushing creative boundaries?" (Focus on balancing constraints and innovation).

• "How do you manage feedback from multiple stakeholders with potentially conflicting opinions?" (Focus on collaboration and communication). Company & Culture Questions:

• "What excites you about PepsiCo and this specific role?" (Show genuine interest in the company and brand portfolio).

• "How do your design values align with PepsiCo's emphasis on consumer centricity and creating joyful moments?" (Connect your approach to company values).

• "Describe your experience working in a large, corporate environment. How do you navigate internal processes and collaborate with different departments?" (Demonstrate adaptability and teamwork). Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio logically, perhaps by project type or by demonstrating specific skills (e.g., brand adaptation, digital design).

• Focus on Process: For each project, clearly explain the brief, your creative process, the tools used, your design rationale, and the final outcome or impact.

• Quantify Results: Whenever possible, use data to illustrate the success of your designs (e.g., increased engagement, positive campaign feedback).

• Highlight Brand Stewardship: Specifically call out how you ensured brand consistency and effectively represented the brand's identity across all touchpoints.

• Be Ready for Q&A: Anticipate questions about your design choices, challenges, and how you handle feedback.

📝 Enhancement Note: Interview preparation should heavily emphasize the "brand stewardship" and "multi-channel adaptation" aspects mentioned in the requirements. Candidates should be ready to articulate their process for these specific skills using examples from their portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the official PepsiCo careers portal via the provided link.

• Portfolio Customization: Ensure your portfolio is up-to-date and specifically curated to highlight projects demonstrating strong brand stewardship, multi-channel adaptation (digital, print, social, POS), and successful execution from concept to delivery.

• Resume Optimization: Tailor your resume to emphasize your 2+ years of experience in content creation across digital, print, and social media. Use keywords from the job description such as "Adobe Creative Suite," "visual storytelling," "brand guidelines," and "multi-channel creative work." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, especially how you manage brand consistency and stakeholder feedback. Prepare to present 2-3 key portfolio pieces in detail, focusing on the "why" and "how" behind your design decisions.

• Company Research: Familiarize yourself with PepsiCo's brand portfolio, recent marketing campaigns, and their stated company values (consumer centricity, innovation, creating joyful moments). Understand how your role contributes to these objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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