Content Designer

📍 Job Overview

Job Title: Content Designer

Company: Labcorp

Location: Durham, NC / Burlington, NC, United States

Job Type: Full-Time

Category: Marketing / Creative Operations

Date Posted: May 06, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and develop compelling narratives and multimedia content that clearly communicate product value, use cases, and customer impact.

• Translate complex technical concepts into accessible, audience-appropriate stories and visuals for both internal and external stakeholders.

• Collaborate closely with product, design, and leadership teams to understand requirements and ensure content alignment with business objectives.

• Leverage AI-powered content, design, and video tools to enhance efficiency, creativity, and production workflows in content creation.

• Apply and interpret brand guidelines rigorously to ensure visual and messaging consistency across all communication materials.

📝 Enhancement Note: While the title is "Content Designer," the responsibilities and emphasis on product value, customer impact, and technical translation suggest a strong alignment with Go-To-Market (GTM) operations, specifically in creating collateral that supports product adoption and sales enablement. The mention of AI tools and multimedia asset creation points to modern content operations strategies.

📈 Primary Responsibilities

• Craft high-quality presentations, videos, demos, and educational materials to support product adoption and facilitate internal/external communication.

• Develop engaging narratives and visual content that effectively articulate the value proposition of Labcorp's products and solutions.

• Translate intricate technical information into clear, concise, and persuasive language and visuals suitable for diverse audiences.

• Collaborate with cross-functional partners, including product managers, designers, and senior leadership, to gather requirements and ensure content accuracy and strategic alignment.

• Ensure all created content adheres to and actively applies Labcorp's brand guidelines, maintaining a consistent and professional brand identity.

• Utilize and experiment with AI-powered tools (e.g., generative design, AI video editors) to streamline content creation processes and explore innovative storytelling techniques.

• Proactively seek and incorporate feedback from stakeholders, embracing critique as an integral part of the iterative design and content development process.

• Organize and maintain a centralized library of reusable content assets, templates, and best practices to enhance team efficiency and consistency.

• Support documentation and training initiatives by producing clear, instructional content that aids user understanding and skill development.

📝 Enhancement Note: The responsibilities highlight a need for strong project management and cross-functional communication skills, crucial for operations roles. The emphasis on "product adoption" and "internal/external communication" suggests this role plays a key part in the GTM strategy by ensuring clear and impactful messaging around Labcorp's offerings, aligning closely with sales enablement and marketing operations functions.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Communications, Design, Marketing, Instructional Design, or a closely related field; equivalent work experience will also be considered.

Experience: 3+ years of proven experience in creating content, presentations, or multimedia assets specifically for product, solutions, or technology-driven organizations. Minimum of 2 years of hands-on experience with presentation software, such as Microsoft PowerPoint; familiarity with video production or editing tools is also required.

Required Skills:

• Storytelling & Narrative Development: Ability to construct compelling narratives that clearly articulate value and impact.

• Visual Communication: Strong visual design skills with a keen eye for layout, composition, and aesthetics.

• Presentation Design: Proficiency in creating engaging and informative presentations using tools like PowerPoint.

• Multimedia Asset Creation: Experience in developing various content formats including video, demos, and educational materials.

• Audience Adaptation: Skill in translating complex technical information into accessible content for diverse audiences.

• Brand Guideline Adherence: Demonstrated ability to understand and apply brand guidelines consistently.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to present work effectively and collaborate across teams.

Preferred Skills:

• AI Content Tools Proficiency: 1+ year of experience using AI tools (e.g., Microsoft Copilot, generative design platforms, AI video/audio editors) to enhance content creation efficiency and quality.

• Video Production/Editing: Deeper experience with video editing software and production techniques.

• Instructional Design Principles: Understanding of adult learning principles and best practices in instructional design.

• UX/UI Principles: Familiarity with user experience and user interface design concepts.

📝 Enhancement Note: The requirement for "equivalent work experience" suggests flexibility for candidates with extensive practical experience but potentially non-traditional educational backgrounds. The preference for AI tool experience is a significant indicator of Labcorp's forward-looking approach to content operations and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a range of content creation projects, with a strong emphasis on narrative clarity and visual communication.

• Demonstrations of how complex technical concepts were simplified and communicated effectively to target audiences.

• Examples of high-quality presentations, videos, or multimedia assets that supported product adoption or internal/external communication efforts.

• Evidence of applying brand guidelines consistently across different content types and projects.

Process Documentation:

• Ability to document content creation workflows, outlining steps from initial concept to final delivery.

• Processes for incorporating feedback and iterating on content to meet stakeholder requirements.

• Methods for managing and cataloging reusable content assets and templates for team-wide accessibility.

📝 Enhancement Note: For a Content Designer role, a portfolio is paramount. This section emphasizes not just the final output but also the process and strategic thinking behind content creation, especially concerning technical translation and AI tool integration, which are critical for operational efficiency and effectiveness.

💵 Compensation & Benefits

Salary Range: While a specific salary range is not provided, for a Content Designer role with 3+ years of experience in the Durham/Burlington, NC area, typical salary ranges would likely fall between $70,000 to $95,000 annually. This estimate is based on industry benchmarks for similar roles in the life sciences/healthcare sector in North Carolina, considering the hybrid work model and the specific technical and creative skill requirements.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Life & Disability: Life Insurance, Short-Term Disability (STD), and Long-Term Disability (LTD) coverage.

• Retirement Savings: 401(k) plan with potential employer match (details vary by schedule).

• Paid Time Off: Paid Time Off (PTO) or Flexible Time Off (FTO) available for eligible employees.

• Professional Development: Tuition Reimbursement and Employee Stock Purchase Plan.

• Additional Benefits: 401(k) eligibility extends to all employees, including part-time and temporary roles.

Working Hours: This is a full-time, exempt (salaried) position with standard business hours of Monday through Friday, 8:00 a.m. to 5:00 p.m. EST. Occasional flexibility may be required for earlier, later, or additional hours, with reasonable notice.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in the specified geographic region and industry. The benefits listed are comprehensive and reflect typical offerings for full-time employees in a large, established organization like Labcorp. The differentiation in PTO based on work schedule is a key detail for candidates to note.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare, Diagnostic Testing, Drug Development Solutions. Labcorp operates within the highly regulated and critical life sciences sector, where precision, accuracy, and compliance are paramount. This context means content must be reliable, well-researched, and aligned with industry standards.

Company Size: Labcorp is a large, global organization (implied by its scope and services). This typically means established processes, opportunities for specialization, and a structured corporate environment. For operations professionals, this can translate to access to resources, defined career paths, and a need for strong process adherence.

Founded: Labcorp has a long history, implying stability and a deep understanding of its markets. This heritage often translates into a culture that values experience, thoroughness, and long-term strategy.

Team Structure: The Content Designer will likely be part of a broader Marketing, Communications, or Product Development team. This role will require close collaboration with:

• Product

Management teams to understand product features and benefits.

• Design teams (UX/UI, Graphic Designers) for visual execution and brand consistency.

• Leadership stakeholders for strategic alignment and approval.

• Potentially Sales Enablement or Marketing Operations teams for distribution and adoption strategies.

Methodology: Labcorp likely employs a structured approach to content development, emphasizing:

• Data-driven insights to inform content strategy and messaging.

• Iterative design processes with clear feedback loops.

• Adherence to brand and compliance standards.

• Utilization of technology, including AI, to optimize workflows and enhance output quality.

Company Website: https://www.labcorp.com/

📝 Enhancement Note: The industry context is crucial for a Content Designer. The need for accuracy and compliance in healthcare means this role is not just about aesthetics but also about factual correctness and adherence to regulatory standards, which is a key operational consideration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3+ years of experience. It's a specialized role within the broader marketing or GTM function, focusing on the creation and refinement of communication assets. It sits at the intersection of creative execution and strategic messaging.

Reporting Structure: The Content Designer will likely report to a Content Manager, Creative Director, Marketing Director, or a Product Marketing Lead. The reporting structure will influence the types of projects and the level of autonomy.

Operations Impact: The Content Designer directly impacts the effectiveness of Labcorp's product launches, customer onboarding, and internal communication. High-quality, clear, and compelling content can:

• Accelerate product adoption by making complex solutions understandable.

• Enhance customer engagement and satisfaction.

• Improve internal alignment and knowledge sharing.

Growth Opportunities:

• Specialization: Deepen expertise in specific content formats (e.g., video production, interactive content) or industry verticals within Labcorp.

• Leadership: Progress to a Senior Content Designer, Content Lead, or Managerial role, overseeing a team and strategy.

• Cross-functional Mobility: Transition into Product Marketing, Technical Writing, Instructional Design, or GTM Strategy roles within Labcorp.

• Skill Development: Gain extensive experience with cutting-edge AI content tools, advanced multimedia production, and strategic content operations.

📝 Enhancement Note: The growth opportunities suggest a clear career trajectory within Labcorp's content and marketing functions, offering paths for both individual contribution and leadership, which is attractive to operations-minded professionals looking for advancement.

🌐 Work Environment

Office Type: This role is designated as Hybrid, requiring a minimum of three days per week in the office. This indicates a blend of collaborative in-person work and individual remote work.

Office Location(s): The position is based in either Burlington, NC, or Durham, NC. Applicants living within 35 miles of either location will follow the hybrid schedule, with their assigned office being either Burlington or Durham. This offers some flexibility in daily commute depending on residence.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on collaboration suggest an office space designed for teamwork, brainstorming sessions, and in-person meetings.

• Tools & Technology: Access to standard office technology, high-performance workstations for design and video work, and potentially specialized software for content creation and AI tools.

• Team Interaction: Opportunities for direct interaction with product, design, and leadership teams, fostering a dynamic and communicative work atmosphere.

Work Schedule: Standard business hours (8:00 a.m. - 5:00 p.m. EST) with potential for occasional flexibility. This structure allows for focused work during business hours while accommodating the need for collaboration and responsiveness.

📝 Enhancement Note: The hybrid model with a minimum of three in-office days is a key detail for candidates seeking a balance between remote flexibility and in-person collaboration, which is often valued in creative and operations teams for fostering synergy and idea exchange.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter will review applications and conduct a preliminary screening call to assess basic qualifications and cultural fit.

• Portfolio Review: A critical stage where candidates will present their portfolio, showcasing their work, process, and impact. Expect to discuss specific projects, your role, challenges, and outcomes.

• Hiring Manager Interview: In-depth discussion with the hiring manager focusing on experience, skills, problem-solving abilities, and alignment with team needs.

• Cross-functional Interviews: Conversations with key stakeholders (e.g., Product Managers, Designers) to assess collaboration skills and ability to translate technical concepts.

• Final Interview: Potentially with a senior leader to discuss strategic fit and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the job requirements (storytelling, technical translation, multimedia, AI use).

• Structure Your Narratives: For each project, clearly outline the challenge, your approach/process, the tools used (especially AI), the solution, and the measurable impact or outcome.

• Highlight AI Integration: Explicitly showcase how you've used AI tools to improve efficiency, creativity, or the quality of your content. Quantify these benefits if possible (e.g., "reduced production time by X%").

• Demonstrate Brand Adaptability: Show examples of how you've applied different brand guidelines or adapted content for various audience segments.

• Prepare for Live Presentation: Be ready to walk through your portfolio virtually or in person, clearly articulating your thought process and design decisions.

Challenge Preparation:

• Technical Translation Exercise: Be prepared for a potential exercise where you might be asked to simplify a technical concept or product feature into a clear, concise message for a specific audience.

• Content Strategy Scenario: You might be asked to outline a content strategy for a new product launch or a specific communication goal.

• AI Tool Application: Be ready to discuss how you would leverage AI tools to solve a specific content creation challenge relevant to Labcorp's business.

📝 Enhancement Note: The emphasis on a portfolio review and potential practical exercises highlights the hands-on nature of this role. Candidates should prepare to not only show their work but also articulate the "why" and "how" behind their creative and operational choices, particularly concerning AI integration.

🛠 Tools & Technology Stack

Primary Tools:

• Presentation Software: Advanced proficiency in Microsoft PowerPoint is essential.

• Design Software: Familiarity with Adobe Creative Suite (e.g., Photoshop, Illustrator) is highly beneficial for visual design and asset creation.

• Video Production/Editing Tools: Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Camtasia) is required.

• AI Content Tools: Experience with tools like Microsoft Copilot, generative design platforms, or AI video/audio editors is preferred and will be increasingly utilized.

Analytics & Reporting:

CRM & Automation:

• Content Management Systems (CMS): Experience with platforms for organizing and distributing content (e.g., SharePoint, internal wikis) is likely.

• Collaboration Platforms: Proficiency in tools like Microsoft Teams, Slack, or similar for communication and project management.

📝 Enhancement Note: The explicit mention of AI tools is a strong indicator that Labcorp is investing in and expects proficiency in these technologies for efficiency gains. Candidates should be ready to discuss their experience and eagerness to learn with these tools.

👥 Team Culture & Values

Operations Values:

• Clarity & Precision: A strong emphasis on clear, accurate, and unambiguous communication, especially critical in the healthcare and life sciences industry.

• Collaboration & Partnership: Working effectively across diverse teams (product, design, leadership) to achieve shared goals.

• Innovation & Efficiency: Embracing new technologies like AI to improve creative processes and deliver high-quality content more efficiently.

• User-Centricity: Designing content that resonates with and effectively serves the needs of the intended audience.

• Growth Mindset: Openness to feedback, continuous learning, and adapting to evolving industry trends and technologies.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with various departments, acting as a bridge between technical teams and communication outputs.

• Feedback-Driven Iteration: An environment where constructive criticism is welcomed and used to refine content and processes.

• Knowledge Sharing: Encouraging the creation and use of a shared content library to promote consistency and efficiency across the organization.

📝 Enhancement Note: The "growth mindset" and "embracing new technologies" values are particularly relevant for a role that involves AI tools and iterative design processes, indicating a culture that supports professional development and adaptation.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Science: The primary challenge will be simplifying highly technical and scientific information into understandable and engaging content for diverse audiences.

• Balancing Brand & Technical Accuracy: Ensuring content is both on-brand and technically precise can be a delicate balance.

• Adopting New Technologies: Staying current with and effectively integrating new AI tools into established workflows requires adaptability and a learning curve.

• Managing Stakeholder Feedback: Navigating and synthesizing feedback from multiple stakeholders with potentially differing perspectives.

Learning & Development Opportunities:

• Advanced AI Tool Training: Opportunities to become an expert in Labcorp's suite of AI content creation tools.

• Industry-Specific Content Mastery: Deepen understanding of diagnostic testing and drug development, enabling more nuanced and effective content creation.

• Multimedia Production Skills: Enhance expertise in video production, motion graphics, and interactive content development.

• Strategic Content Operations: Learn how to build and manage content pipelines, optimize for distribution, and measure content ROI.

📝 Enhancement Note: The challenges presented are typical for roles bridging technical and creative domains in regulated industries, offering significant learning opportunities for ambitious operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a highly technical concept into an accessible piece of content. What was your process, what tools did you use, and what was the outcome?" (Focus on your process, clarity, and impact).

• "How would you approach creating a short explainer video for a new diagnostic test, considering both scientific accuracy and audience engagement?" (Outline your content strategy, visual approach, and potential AI integrations).

Company & Culture Questions:

• "What interests you about Labcorp and its mission in healthcare?" (Research Labcorp's recent news, values, and impact).

• "How do you stay updated on advancements in content design and AI tools?" (Demonstrate your commitment to continuous learning).

Portfolio Presentation Strategy:

• Start with Impact: Begin each project with a clear statement of the problem solved and the key outcome achieved.

• Detail Your Role: Be specific about your contributions, especially if it was a collaborative project.

• Showcase the "How": Explain your thought process, design choices, and the specific tools (especially AI) you employed.

• Quantify Results: Whenever possible, use metrics to demonstrate the success of your content (e.g., increased engagement, improved understanding, faster adoption).

• Be Ready for Q&A: Anticipate questions about your challenges, decision-making, and how you handle feedback.

📝 Enhancement Note: Preparation should focus on demonstrating not just creative talent but also operational thinking: process, efficiency, collaboration, and measurable impact, especially with the integration of AI tools.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through Labcorp's Workday portal at the provided URL.

• Curate Your Portfolio: Select 3-5 key projects that best showcase your storytelling, technical translation, multimedia creation, and AI tool usage. Ensure each project clearly demonstrates your process, tools, and impact.

• Tailor Your Resume: Highlight experience and skills directly relevant to the job description, using keywords such as "Content Design," "Presentation Design," "Multimedia," "AI Tools," "Technical Translation," and "Brand Guidelines." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on clear communication of your process, problem-solving, and the results of your work. Be ready to discuss your experience with AI tools specifically.

• Research Labcorp: Understand Labcorp's mission, products, and recent news. Consider how your content design skills can contribute to their goals in healthcare and diagnostics.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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