Content Designer (12 Month FTC)

📍 Job Overview

Job Title: Content Designer (12 Month FTC)

Company: Lloyds Banking Group

Location: Edinburgh, United Kingdom

Job Type: Full time, Temporary

Category: Digital Content & Design Operations

Date Posted: August 18, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for enhancing customer-facing digital experiences through expertly crafted content, focusing on UX writing, conversation design, and content strategy within a hybrid work model.

• The Content Designer will act as the primary subject matter expert for copy, tone, and personality across the bank's digital applications and websites, ensuring a consistent and engaging customer voice.

• Key responsibilities include leveraging user research and data-driven insights to refine customer interactions, drive engagement, and contribute to the definition of success metrics in collaboration with agile product teams.

• This position offers a unique opportunity to influence the evolution of digital conversations and user journeys within a leading financial services institution, requiring strong stakeholder management and cross-functional collaboration skills.

📝 Enhancement Note: While the title is "Content Designer," the description strongly aligns with a "UX Writer" or "Conversation Designer" role, emphasizing the creation of engaging, accessible, and empathetic digital content for customer interactions. The role operates within a financial services context, requiring an understanding of regulated environments and a focus on clear, concise communication for complex products and services. The 12-month fixed-term contract (FTC) nature suggests a project-based need or a strategic initiative requiring specialized expertise for a defined period.

📈 Primary Responsibilities

• Develop and create clear, engaging, and accessible copy for digital platforms, ensuring a consistent brand voice and tone of voice across all customer touchpoints.

• Design and refine conversational flows for digital applications and websites, employing user research and empathy to meet customer needs and address their aspirations and challenges.

• Serve as the subject matter expert for content within agile product teams, actively participating in design sprints and providing content guidance from concept to launch.

• Collaborate closely with product managers, UX researchers, legal, risk, and branding teams to ensure content accuracy, compliance, and strategic alignment.

• Define and track key content performance metrics in partnership with product teams to measure the effectiveness of digital experiences and identify areas for optimization.

• Champion best practices in content design and UX writing, contributing to the overall design strategy and promoting the value of effective communication in customer interactions.

• Ensure content consistency across various digital channels and customer journeys, linking experiences and identifying opportunities for integrated communication strategies.

📝 Enhancement Note: The responsibilities listed are core to a senior Content Designer or UX Writer role, emphasizing the strategic and collaborative aspects. The inclusion of "spot opportunities for where they link into other experiences" points to a need for understanding user journey mapping and cross-channel content strategy. The "ownership as the content expert in an agile environment" highlights the need for autonomy and proactivity within multidisciplinary teams.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating exceptional writing and design thinking skills is paramount. Degrees in English, Communications, Journalism, Human-Computer Interaction, or related fields are beneficial. Experience:

• A minimum of 5 years of professional experience in UX writing, conversation design, or content design.

• Demonstrated experience working within complex organizational landscapes, with a preference for experience in the financial services industry.

• Proven ability to collaborate effectively in busy, multi-disciplinary, agile environments. Required Skills:

• UX Writing & Content Design: Expertise in crafting clear, concise, and user-centered copy for digital interfaces, applications, and websites.

• Conversation Design: Ability to design intuitive and empathetic conversational flows for chatbots, virtual assistants, or other interactive customer experiences.

• Agile Methodology: Proven experience working within agile frameworks (Scrum, Kanban) and collaborating with product teams in iterative development cycles.

• Stakeholder Management: Strong skills in influencing and managing expectations with diverse internal customers, including product, risk, legal, and branding departments.

• Figma Proficiency: Experience using and collaborating within design platforms such as Figma for content creation, prototyping, and feedback.

• Tone of Voice & Brand Consistency: Ability to adapt writing style to maintain on-brand content across multiple tones of voice and communication channels.

• Accessibility Standards: Understanding and application of accessibility guidelines (e.g., WCAG) in content creation to ensure inclusivity.

Preferred Skills:

• Financial Services Domain Knowledge: Familiarity with the regulatory environment, customer needs, and common products/services within the financial sector.

• User Research Interpretation: Ability to synthesize user research findings and translate them into actionable content strategies and design improvements.

• Content Strategy: Experience in developing and implementing content strategies that align with business objectives and user needs.

• Performance Metrics Definition: Experience in defining and collaborating on the creation of success metrics for digital content and features.

📝 Enhancement Note: The "minimum 5 years" is a standard benchmark, but the note about "transferable experience" is crucial. Candidates with fewer years but a strong, relevant portfolio and demonstrable skills in the listed areas should be encouraged to apply. The emphasis on financial services is a strong preference, indicating the complexity and regulatory nature of the content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A curated selection of at least 3-5 detailed case studies showcasing your work in UX writing, conversation design, or content design. Each case study should clearly articulate the problem, your role, the process followed, the solutions implemented, and the measurable outcomes.

• Process Documentation: Examples of how you have documented content requirements, defined user journeys, created content guidelines, or mapped conversational flows. This demonstrates your systematic approach to content creation.

• System Implementation Examples: If applicable, showcase how your content design has been integrated into specific digital systems or platforms, highlighting challenges overcome and successful implementation strategies.

• ROI Demonstration: For at least one case study, provide evidence of how your content design contributed to business objectives, such as increased customer engagement, reduced support queries, improved conversion rates, or enhanced user satisfaction (quantifiable metrics are highly preferred).

Process Documentation:

• Workflow Design: Evidence of designing end-to-end content workflows, from ideation and research to creation, review, and publication.

• Automation & Optimization: Examples of how you have leveraged or suggested automation for content-related tasks or optimized content for better performance and efficiency.

• Measurement & Analysis: Demonstrations of how you have tracked and analyzed content performance, using data to inform iterative improvements and strategic decisions.

📝 Enhancement Note: For a role focused on content design within a large financial institution, a portfolio needs to highlight not just creative output but also strategic thinking, process rigor, and measurable impact. Emphasizing cross-functional collaboration within the portfolio is key, as this role requires significant interaction with various departments.

💵 Compensation & Benefits

Salary Range: £61,344 - £68,160 per annum.

Benefits:

• Generous Pension Contribution: Up to 15% contribution to your pension, providing strong long-term financial security.

• Annual Performance-Related Bonus: Opportunity to earn a bonus based on individual and company performance, rewarding contributions.

• Share Schemes: Access to share schemes, including free shares, offering ownership and potential long-term financial growth within the company.

• Lifestyle Benefits: A range of adaptable benefits, including discounted shopping, supporting personal financial well-being and lifestyle choices.

• Generous Holiday Allowance: 30 days of annual leave, plus bank holidays, ensuring ample time for rest and personal pursuits.

• Wellbeing Initiatives: Comprehensive programs and resources focused on supporting employee physical, mental, and financial well-being.

• Generous Parental Leave: Robust policies for parental leave, supporting employees during significant life events.

Working Hours: Full-time, with an expectation of approximately 40 hours per week. The role operates on a hybrid model, requiring at least two days per week (or 40% of working time) in the Edinburgh office.

📝 Enhancement Note: The salary range is competitive for a senior content design role in the UK, especially within the financial services sector. The benefits package is comprehensive, reflecting the standard offerings of a large, established organization like Lloyds Banking Group. The hybrid working model is clearly defined, with specific expectations for office presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking and Insurance). Lloyds Banking Group is one of the UK's leading financial services groups, offering a wide range of products and services to millions of customers.

Company Size: Large enterprise, employing a significant number of people across the UK and globally. This scale implies robust processes, established structures, and a wide array of career development opportunities.

Founded: The group has a long history, with its origins tracing back to the early 19th century, signifying stability, extensive experience, and a deep understanding of the financial landscape.

Team Structure:

• Agile Product Teams: The Content Designer will likely be embedded within one or more agile product teams, working alongside Product Managers, UX/UI Designers, Developers, Researchers, and Business Analysts.

• Cross-Functional Collaboration: The role necessitates close collaboration with various departments including Marketing, Legal, Risk & Compliance, Branding, and potentially Customer Service, to ensure content is accurate, on-brand, and legally compliant.

• Design Community: Within the broader organization, there's likely a design community or centre of excellence where Content Designers, UX/UI Designers, and researchers can share knowledge, best practices, and receive peer support.

Methodology:

• Agile & Iterative Design: The primary methodology will be agile, involving iterative design cycles, continuous feedback, and rapid prototyping.

• User-Centric Approach: A strong emphasis on understanding customer needs through research and data to inform content and design decisions.

• Data-Driven Optimization: Utilizing analytics and performance metrics to measure the effectiveness of content and drive continuous improvement.

Company Website: https://www.lloydsbankinggroup.com/

📝 Enhancement Note: The company's focus on "helping Britain prosper" and its long history suggest a stable, purpose-driven organization. The mention of "transforming at pace" and "investing billions in data and tech" indicates a commitment to modernization and digital innovation, which is crucial for a content design role. The emphasis on diversity and inclusion is also a significant cultural aspect.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level specialist within the digital design and content operations function. It requires a significant level of autonomy, expertise, and the ability to influence product direction and stakeholder decisions.

Reporting Structure: Typically, a Content Designer would report to a Content Design Lead, UX Design Manager, or a Head of Digital Experience. Within the agile team, they work collaboratively but have a functional reporting line for career development and guidance.

Operations Impact: The Content Designer's work directly impacts customer experience, brand perception, operational efficiency (e.g., reducing support queries through clear content), and conversion rates. By creating clear, accessible, and empathetic content, they contribute to customer satisfaction, trust, and the achievement of business objectives in the digital realm.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like complex financial product content, advanced conversation design, or content strategy for large-scale digital transformations.

• Leadership: Progress to a Senior Content Designer role, leading projects, mentoring junior designers, or moving into a Content Design Lead or Managerial position.

• Cross-Functional Mobility: Leverage content expertise to move into related roles such as UX Strategy, Product Management (with a content focus), or Content Strategy leadership.

• Learning & Development: Access to internal training programs, external conferences, workshops, and certifications to stay current with industry trends in UX, content design, and financial services.

📝 Enhancement Note: The 12-month FTC nature might mean growth opportunities are more about skill enhancement and portfolio building within the contract period, rather than a direct internal promotion path. However, the scale of Lloyds Banking Group means that successful contractors are often considered for subsequent permanent roles or other FTCs.

🌐 Work Environment

Office Type: Hybrid working model, requiring a blend of remote work and office-based collaboration. The Edinburgh New Uberior House Head Office is a modern corporate environment.

Office Location(s): Edinburgh, United Kingdom. This location offers a vibrant city environment with good transport links.

Workspace Context:

• Collaborative Spaces: The office is expected to have designated collaborative areas, meeting rooms, and potentially hot-desking facilities to support hybrid working and team interaction.

• Technology & Tools: Access to company-provided hardware, software, and digital collaboration tools (e.g., Slack, Microsoft Teams, Jira, Confluence) necessary for effective remote and in-office work. This includes access to design platforms like Figma.

• Team Interaction: Opportunities for face-to-face interaction with colleagues during office days, fostering team cohesion, spontaneous problem-solving, and knowledge sharing.

Work Schedule: Standard full-time hours (approximately 40 per week), with flexibility inherent in the hybrid model. While core hours may exist for team meetings and collaboration, there's an expectation of managing one's own time effectively to meet project deadlines.

📝 Enhancement Note: The hybrid arrangement balances the benefits of remote work (flexibility, focus) with in-office collaboration crucial for design-thinking and team building. The emphasis on 40% office time (2 days/week) is a clear guideline for planning work.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of CVs and portfolios against the stated requirements.

• Initial Interview: Typically a screening call with an HR representative or hiring manager to assess general fit, motivation, and basic qualifications.

• Portfolio Presentation & Technical Interview: A crucial stage where candidates present their portfolio, discussing case studies, their process, and problem-solving approaches. This may also involve a practical exercise or a detailed discussion on UX writing principles, conversation design, and agile workflows.

• Stakeholder/Team Interview: Interviews with key stakeholders (e.g., Product Manager, Lead Designer) to assess collaboration skills, strategic thinking, and cultural fit within the team and broader organization.

• Final Interview: Potentially with a senior leader for final approval.

Portfolio Review Tips:

• Show, Don't Just Tell: Use your portfolio to demonstrate your process, not just final outputs. Explain why you made certain decisions.

• Quantify Impact: Where possible, include metrics that demonstrate the success of your content design (e.g., "reduced customer support tickets by X%", "increased form completion rates by Y%").

• Tailor to the Role: Highlight projects that align with financial services, complex digital products, or conversational interfaces.

• Structure for Clarity: Organize your case studies logically with clear headings for problem, solution, your role, and outcomes.

• Figma Examples: Include screenshots or links to Figma prototypes or collaboration boards to showcase your tool proficiency.

Challenge Preparation:

• Content Critique: Be prepared to critique existing content on the Lloyds Banking Group website or app, offering specific, actionable improvements.

• Scenario-Based Questions: Anticipate questions about how you would handle content challenges, stakeholder disagreements, or tight deadlines in an agile environment.

• Tone of Voice Adaptation: Practice writing content for different scenarios and tones, demonstrating flexibility.

• Accessibility Focus: Be ready to discuss how you ensure content is accessible to all users.

📝 Enhancement Note: The portfolio presentation is likely the most critical part of the interview process for this role. Candidates should prepare to dive deep into their work, demonstrating not just writing skill but also strategic thinking and problem-solving abilities relevant to a regulated financial environment.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Familiarity with enterprise-level CMS platforms for managing digital content (specifics would vary by team).

• Design Platforms: Expert proficiency in Figma for wireframing, prototyping, collaboration, and content placement.

• Prototyping Tools: Experience with tools that facilitate interactive prototypes for testing content flows.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Adobe Analytics, or similar for tracking user behavior and content performance.

• Data Visualization Tools: Familiarity with tools like Tableau or Power BI for understanding and presenting data insights.

• User Feedback Platforms: Experience with tools for collecting and analyzing user feedback (e.g., surveys, heatmaps, session recordings).

CRM & Automation:

• CRM Systems: General understanding of how CRM systems (e.g., Salesforce) store customer data that content designers might interact with or influence.

• Workflow Automation Tools: Awareness of how automation can streamline content review, approval, or publishing processes.

• Collaboration & Project Management: Proficiency in tools like Jira, Confluence, Microsoft Teams, and Slack for team communication, task management, and documentation.

📝 Enhancement Note: Figma is explicitly mentioned as a required skill, indicating its central role in the design and content creation process at Lloyds Banking Group. Understanding how content interacts with broader systems (CMS, CRM) and how its performance is measured (Analytics) is crucial.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value focused on understanding and meeting customer needs through exceptional digital experiences.

• Collaboration: Emphasis on working together across teams and disciplines to achieve shared goals.

• Integrity: Upholding ethical standards and ensuring accuracy and compliance in all communications, especially critical in financial services.

• Innovation & Transformation: A drive to continuously improve and adapt, embracing new technologies and ways of working to serve customers better.

• Inclusion: Commitment to creating an environment where everyone can thrive, valuing diverse perspectives and experiences.

Collaboration Style:

• Cross-Functional Partnership: Proactive engagement with product, design, legal, risk, and marketing teams to ensure holistic and aligned digital experiences.

• Feedback-Driven: A culture that encourages open feedback exchange, both giving and receiving, to refine content and design iteratively.

• Knowledge Sharing: Encouragement of sharing insights, best practices, and learnings within the design community and agile teams.

📝 Enhancement Note: Lloyds Banking Group's stated purpose "to help Britain prosper" underpins its values. For a Content Designer, this translates to creating content that empowers customers, builds trust, and contributes to the bank's responsible business practices.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Regulatory Complexity: Balancing creativity and user empathy with strict financial regulations, legal requirements, and risk management policies.

• Stakeholder Alignment: Managing diverse opinions and priorities from multiple departments (product, legal, risk, branding) to achieve consensus on content.

• Maintaining Brand Consistency: Ensuring a unified tone of voice and brand personality across a vast range of digital products and services.

• Pace of Digital Transformation: Adapting to rapid changes in technology, customer expectations, and business priorities within a large, evolving organization.

• Measuring Content Impact: Demonstrating the tangible business value of content design in a way that resonates with data-driven stakeholders.

Learning & Development Opportunities:

• Access to Industry Expertise: Exposure to seasoned professionals in UX, content strategy, and financial services.

• Formal Training: Potential for internal training programs on financial products, compliance, and advanced design tools.

• Mentorship: Opportunities to learn from senior designers and leaders within the organization.

• Industry Conferences & Workshops: Possibility of attending relevant events to stay abreast of the latest trends in UX writing, conversation design, and digital transformation.

• Portfolio Enhancement: The 12-month FTC provides a focused period to build a strong portfolio with significant, impactful projects for future career advancement.

📝 Enhancement Note: The primary challenge will be balancing user needs with the stringent requirements of a regulated financial environment. The growth opportunities are significant due to the scale and transformation efforts at Lloyds Banking Group.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex digital product or service you've worked on. How did you ensure the content was clear, accessible, and compliant?" (Focus on process, stakeholder management, and regulatory awareness).

• "How would you approach designing the conversational flow for a new feature that helps customers manage their savings accounts?" (Demonstrate understanding of user needs, conversational design principles, and potential pitfalls).

• "Imagine you have conflicting feedback on copy from the Legal team and the Product team. How would you resolve this?" (Showcase negotiation, compromise, and problem-solving skills).

• "How do you measure the success of your content design? Can you provide an example?" (Prepare a case study with quantifiable results). Company & Culture Questions:

• "What do you know about Lloyds Banking Group's digital transformation efforts?" (Research recent news, strategic priorities).

• "How do you align your work with a company's purpose, such as 'helping Britain prosper'?" (Connect your content design approach to broader organizational goals).

• "How do you approach building relationships with cross-functional teams like Legal and Risk?" (Emphasize proactive communication and understanding their perspectives). Portfolio Presentation Strategy:

• Start with the 'Why': Clearly articulate the business problem or user need for each case study.

• Detail Your Role & Process: Be specific about your contributions and the steps you took, from research to final implementation.

• Showcase Collaboration: Highlight how you worked with other teams and integrated their input.

• Present Metrics Clearly: Use visuals to explain the impact of your work, focusing on metrics relevant to business outcomes.

• Be Prepared for Deep Dives: Expect questions that probe your decision-making process at every stage.

📝 Enhancement Note: Candidates should thoroughly research Lloyds Banking Group's digital strategy, recent campaigns, and stated values. Being able to articulate how their content design skills directly contribute to the bank's objectives and customer experience is paramount.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Lloyds Banking Group careers portal.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating UX writing, conversation design, or content design within complex environments, ideally financial services. Prioritize case studies with quantifiable results.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Content Designer," "UX Writer," "Conversation Design," "Agile," "Figma," and "Stakeholder Management." Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your process, problem-solving approach, and the impact of your work. Prepare answers to common interview questions about your experience, collaboration style, and how you handle challenges.

• Company Research: Familiarize yourself with Lloyds Banking Group's mission, values, recent digital initiatives, and its position in the financial services industry. Understand their commitment to customer experience and digital transformation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.