Communications & Brand Designer

📍 Job Overview

Job Title: Communications & Brand Designer

Company: Preferred by Nature

Location: Madrid (ES), Tartu (EE), Kraków (PL), Durango (MX), Brasilia (BR), Brno (CZ) - Remote OK

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 25, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the creative direction and evolution of Preferred by Nature's visual identity across all communication channels, ensuring a cohesive and impactful brand presence.

• Drive end-to-end design projects, from conceptualization to final delivery, for a variety of mediums including digital platforms, campaigns, publications, and events.

• Develop and maintain robust design systems and branded templates to ensure consistency and efficiency in all visual communications.

• Collaborate with internal stakeholders and external creative partners to translate complex information into compelling visual stories that resonate with diverse audiences.

• Champion best practices in UX/UI design to enhance user experience and accessibility across Preferred by Nature's digital assets.

📝 Enhancement Note: This role is positioned as a key contributor to the organization's visual strategy, requiring a blend of strategic thinking and hands-on design execution. The emphasis on "leading creative direction" and "end-to-end project management" suggests a mid-to-senior level individual contributor with significant autonomy. The "Remote OK" status with specific country requirements indicates a globally distributed team structure.

📈 Primary Responsibilities

• Spearhead the creative direction and continuous evolution of Preferred by Nature’s visual identity, ensuring it aligns with organizational values and strategic objectives.

• Oversee the development, maintenance, and consistent application of brand guidelines across all internal and external communication touchpoints.

• Conceptualize and execute high-quality design solutions for diverse projects, including digital campaigns, website enhancements, impactful reports, engaging publications, presentations, social media assets, and international events.

• Manage and coordinate external designers, videographers, agencies, and other creative suppliers, providing clear briefs and ensuring alignment with brand standards and project goals.

• Design compelling infographics, illustrations, icons, and other visual resources to effectively communicate complex information and strengthen organizational storytelling.

• Lead the visual design and ongoing improvement of Preferred by Nature’s websites and digital platforms, integrating UX/UI principles to optimize usability and user experience.

• Develop creative concepts for new digital journeys and interactive experiences that enhance stakeholder engagement and brand narrative.

• Create and maintain branded templates and visual guidelines for essential communication materials such as presentations, proposals, and publications.

• Design high-quality digital and print marketing and outreach collateral, including brochures, banners, exhibition stands, and event branding.

• Support the production of video and multimedia content by external collaborators, ensuring alignment with Preferred by Nature’s visual identity and communication objectives.

📝 Enhancement Note: The responsibilities clearly outline a comprehensive design role that extends beyond typical graphic design tasks to include strategic brand management, digital experience design, and project oversight of external creative resources. The mention of "sustainability, non-profit, certification, or other purpose-driven sectors" implies a need for sensitivity to mission-driven communication.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communication, Digital Design, or a closely related field. Experience:

• Minimum of 5 years of professional experience in graphic and digital design, with a proven track record of leading creative projects from concept through to final delivery.

• Demonstrated experience in brand development and the management of visual identity systems, including working within established brand guidelines.

• Experience designing across multiple channels, including websites, digital campaigns, print publications, and event materials.

• Experience coordinating with multidisciplinary teams and overseeing external creative suppliers such as agencies, photographers, videographers, and printers. Required Skills:

• Exceptional visual storytelling and layout design capabilities.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Solid understanding of branding principles and visual identity systems.

• Working knowledge of UX/UI principles and current digital design trends.

• Proven ability to lead creative projects independently, manage multiple priorities, meet deadlines, and effectively manage stakeholders.

• Strong communication, collaboration, and organizational skills.

• Proactive, solution-oriented mindset with a focus on achieving objectives.

• Fluency in English (written and spoken). Preferred Skills:

• Experience using UX/UI design tools such as Figma.

• Experience within the sustainability, non-profit, certification, consulting, or other purpose-driven sectors.

• Multilingual capabilities.

📝 Enhancement Note: The requirement for 5+ years of experience and the emphasis on leading projects independently and managing external suppliers indicate a mid-to-senior level role. The preference for experience in purpose-driven sectors suggests the hiring organization values candidates with an understanding of mission-aligned communication.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, demonstrating end-to-end creative leadership and execution across digital and print mediums.

• Case studies that highlight conceptual thinking, problem-solving approaches, and the strategic application of design principles to achieve specific communication goals.

• Examples of visual identity development, brand guideline implementation, and the creation of cohesive design systems.

• Demonstrations of website design, UX/UI considerations, and digital asset creation for campaigns or online platforms.

• Evidence of managing design projects with clear objectives, timelines, and stakeholder engagement. Process Documentation:

• Examples of how you have developed and maintained branded templates and visual guidelines for various communication materials.

• Documentation illustrating your process for collaborating with and managing external creative vendors, including brief development and quality assurance.

• Showcases of how you translate complex information into clear and compelling visual assets, such as infographics or data visualizations.

• Any process maps or workflow diagrams related to design project management and approval cycles.

📝 Enhancement Note: For a Communications & Brand Designer role, a strong portfolio is paramount. The expectations here are geared towards demonstrating not just aesthetic skill but also strategic thinking, project management capabilities, and an understanding of brand systems and user experience.

💵 Compensation & Benefits

Salary Range:

• The salary for this remote, full-time position will be competitive and commensurate with experience and qualifications. Based on industry benchmarks for a Communications & Brand Designer with 5-10 years of experience in remote roles across Europe and LATAM, a range of €45,000 - €65,000 annually is estimated. This range considers the cost of living and market rates in locations such as Madrid, Krakow, Tartu, and Brasilia, while acknowledging the global nature of remote work. Benefits:

• High degree of flexibility, including remote work and work-from-home options.

• Comprehensive onboarding and professional training program to ensure readiness for the role.

• Excellent opportunities for professional growth and development within the organization.

• Potential for future international travel opportunities.

• A friendly, international team environment with a pleasant work atmosphere.

• 20 days of paid vacation leave per year. Working Hours:

• Standard full-time working hours (approximately 40 hours per week), with flexibility to accommodate remote work arrangements and different time zones across the specified locations.

📝 Enhancement Note: Salary estimation is based on typical mid-senior level designer roles with significant responsibilities in international remote settings, considering the provided locations. Benefits are extracted directly from the provided text and highlight flexibility and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Environmental & Sustainability, Non-profit, Certification, Consulting. Preferred by Nature is a mission-driven organization focused on sustainable land management and climate-friendly solutions, operating globally with over 350 employees.

Company Size: 350+ employees, indicating a medium-to-large sized non-profit organization with established processes and a global reach.

Founded: The founding date is not specified, but the organization's established presence and global network suggest a history of impactful work in its sector.

Team Structure:

• The role reports to the Senior Manager Communications, indicating a clear line of reporting within the communications department.

• Collaboration is expected across various internal departments and with external creative partners, suggesting a cross-functional and externally-oriented team dynamic.

• The global nature of the organization implies working with diverse teams across different regions and time zones. Methodology:

• The organization emphasizes practical solutions for sustainable land management and climate-friendly impacts, suggesting a results-oriented and solution-focused approach.

• A mission-driven ethos is central, implying a culture that values purpose and positive impact.

• The role itself requires a strategic design approach, translating priorities into mission-aligned visual solutions.

Company Website: https://career.preferredbynature.org

📝 Enhancement Note: The company's mission in sustainability and climate solutions is a key cultural driver. The size and global reach suggest a professional yet potentially dynamic work environment, with a need for clear communication and adaptable processes.

📈 Career & Growth Analysis

Operations Career Level: This is a dedicated Communications & Brand Designer role, considered a specialist position within the broader marketing and communications function. It sits at a mid-to-senior individual contributor level, requiring significant autonomy and leadership in design strategy and execution.

Reporting Structure: The role reports to the Senior Manager Communications, indicating a structured reporting line within the communications department. This provides opportunities for mentorship and guidance from a senior leader in the field.

Operations Impact: The designer's work will directly influence Preferred by Nature's brand perception, stakeholder engagement, and the clarity of its mission-driven communications. By translating complex sustainability initiatives into compelling visuals, the role plays a crucial part in broadening the organization's reach and impact.

Growth Opportunities:

• Specialization: Deepen expertise in brand identity management, digital experience design, and sustainability communications.

• Leadership: Progress to a Senior Designer or Art Director role, potentially leading design initiatives or mentoring junior designers.

• Skill Development: Opportunity to gain experience with new design tools (e.g., Figma), expand knowledge in purpose-driven sectors, and potentially develop multilingual communication skills.

• Strategic Influence: Contribute to the strategic evolution of the organization's visual narrative and brand positioning on a global scale.

📝 Enhancement Note: The growth opportunities highlight a path for specialization and potential leadership within the design function, leveraging the organization's global presence and mission.

🌐 Work Environment

Office Type: Fully Remote, with no requirement for physical office attendance. This offers a high degree of flexibility in choosing a work location.

Office Location(s): While the role is remote, the requirement for candidates to be based in or legally able to work in Denmark (for the organization's primary operations) and the listed specific locations (Madrid, Tartu, Kraków, Durango, Brasilia, Brno) suggests a focus on talent pools within these regions, likely for legal, payroll, or timezone alignment purposes.

Workspace Context:

• Candidates will establish their own remote workspace, requiring self-discipline and effective home office setup.

• The remote nature necessitates strong digital collaboration tools and communication practices.

• Opportunities for interaction with a diverse, international team will primarily be through virtual channels. Work Schedule:

• Approximately 40 hours per week, with flexibility to manage personal schedules around core working hours and team collaboration needs. This allows for integration of work with personal life, a key benefit of remote roles.

📝 Enhancement Note: The "Remote OK" status combined with specific location requirements (Denmark for the organization, and other countries for the employee) implies a structured remote work policy that may involve local payroll or legal considerations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application materials, including resume and salary expectations, with pre-screening conducted during the application period.

• Portfolio Review: Candidates will be asked to submit a portfolio showcasing relevant design work. This will be a critical step in assessing creative skills, strategic thinking, and project management capabilities.

• Interviews: Likely includes interviews with the Senior Manager Communications and potentially other team members to assess technical skills, cultural fit, and collaborative abilities.

• Skills Assessment/Case Study: A practical design challenge or case study may be assigned to evaluate problem-solving skills, design process, and ability to meet specific briefs within a timeframe.

• Final Interview: May involve higher-level stakeholders to discuss strategic fit and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your end-to-end project leadership, brand identity experience, digital design skills, and ability to translate complex information visually.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, the solutions implemented, and the impact or results achieved.

• Highlight Brand Consistency: Showcase examples where you successfully applied or evolved a brand identity, demonstrating an understanding of brand guidelines and strategic implementation.

• Showcase Digital Proficiency: Include examples of web design, UI/UX considerations, and digital campaign assets, explaining your approach to user experience and engagement.

• Quantify Impact: Where possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, improved user flow, successful campaign outcomes).

Challenge Preparation:

• Familiarize yourself with Preferred by Nature's mission, current communications, and visual style.

• Be prepared to discuss your design process, decision-making rationale, and how you handle feedback and revisions.

• Practice articulating your creative vision and how it aligns with organizational goals.

• Consider how you would approach a design challenge related to sustainability communication or a non-profit context.

📝 Enhancement Note: The emphasis on "salary expectations" and "application pre-screening during the application period" suggests a proactive and potentially competitive hiring process. The portfolio review is highlighted as a key element.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic design, illustration, and layout.

• UX/UI Design Tools: Experience with tools like Figma is preferred, indicating a need for digital product design capabilities.

Analytics & Reporting:

• While not explicitly mentioned, a designer in this role may interact with analytics platforms to understand user engagement with digital assets. CRM & Automation:

• Not directly relevant to the designer's core function, but understanding how design assets are deployed through marketing or communication platforms might be beneficial.

📝 Enhancement Note: The core technical requirements are centered around industry-standard design software, with a preference for modern UX/UI tools.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to sustainability, climate solutions, and making a positive global impact.

• Collaboration: Emphasis on working effectively with diverse internal teams and external partners.

• Professionalism & Growth: Commitment to high standards, continuous learning, and employee development.

• Flexibility & Inclusivity: Offering remote work options and valuing diversity among staff.

Collaboration Style:

• Cross-functional Integration: Working closely with communications, marketing, and potentially program teams to align visual strategies with organizational objectives.

• Stakeholder Management: Effectively communicating design concepts and rationale to non-designers and incorporating feedback.

• External Partnership: Managing relationships with agencies and freelance creatives to achieve project goals.

📝 Enhancement Note: The company culture is deeply rooted in its mission, influencing how work is approached and how teams collaborate.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: Effectively visualizing intricate sustainability and climate-related information for diverse audiences.

• Maintaining Brand Consistency Globally: Ensuring a unified visual identity across a wide range of communications and geographies.

• Balancing Strategic Vision with Day-to-Day Deliverables: Managing high-level brand evolution alongside urgent design needs.

• Remote Collaboration: Effectively communicating and collaborating with a dispersed team across different time zones.

Learning & Development Opportunities:

• Skill Advancement: Opportunity to master advanced UX/UI design tools and techniques.

• Industry Exposure: Gaining deeper knowledge in sustainability, non-profit sectors, and international development.

• Global Project Experience: Contributing to visually impactful projects for a worldwide organization.

• Mentorship: Learning from a Senior Manager Communications and potentially other senior team members.

📝 Enhancement Note: The challenges are typical for a designer in a mission-driven, global organization, offering significant learning opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new visual identity or evolving an existing brand."

• "How do you ensure brand consistency across various platforms and for different stakeholders?"

• "Walk us through a complex design project you led from concept to completion. What were the key challenges and how did you overcome them?"

• "How do you approach translating technical or complex information into accessible visual formats like infographics?" Company & Culture Questions:

• "What interests you about Preferred by Nature's mission and our work in sustainability?"

• "How do you see your design skills contributing to our organization's goals?"

• "Describe your experience working in a remote or globally distributed team environment."

• "How do you handle constructive criticism or feedback on your designs?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your strongest end-to-end case studies first.

• Narrative: For each key project, prepare a concise narrative covering the brief, your role, challenges, process, solutions, and outcomes.

• Visuals: Ensure high-quality presentation of your work. Use mockups to show designs in context (e.g., website on a screen, brochure in hand).

• Tools & Techniques: Be ready to discuss the specific tools and techniques you used and why.

• Brand Alignment: Highlight examples where you successfully worked within or developed brand guidelines, showing an understanding of strategic brand application.

📝 Enhancement Note: Interview questions will likely focus on assessing strategic design thinking, project management skills, brand stewardship, and cultural fit within a mission-driven, remote environment.

📌 Application Steps

To apply for this Communications & Brand Designer position:

• Submit your application through the provided application form on the Preferred by Nature career portal.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your ability to lead end-to-end design, manage brand identity, and create compelling visuals for complex topics, ideally within purpose-driven sectors.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, proficiency in Adobe Creative Suite and UX/UI principles, and any relevant experience in sustainability or non-profit work. Use keywords from the job description.

• Prepare Portfolio Walkthrough: Be ready to present and discuss your portfolio during interviews, focusing on your process, strategic decisions, and the impact of your work.

• Company Research: Thoroughly research Preferred by Nature's mission, values, and current communications to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.