BUC Graphic Designer Internship

📍 Job Overview

Job Title: BUC Graphic Designer Internship

Company: TomTom

Location: Amsterdam, The Netherlands

Job Type: Intern

Category: Graphic Design / Creative Operations

Date Posted: 2026-05-22

Experience Level: 0-2 Years (Internship)

Remote Status: Hybrid

🚀 Role Summary

• Support the creation and maintenance of branded visual assets across multiple digital and print touchpoints, including social media, performance campaigns, app, web, and print.

• Collaborate closely with the Creative Lead and Graphic Designers to develop and execute design concepts, ensuring alignment with brand standards.

• Integrate innovative AI-assisted design workflows and prompting techniques to enhance ideation, production speed, and creative exploration.

• Produce compelling digital and print materials, contributing fresh ideas and staying abreast of emerging design trends and technologies.

• Assist with video editing and short-form content creation, potentially involving filming and animation.

📝 Enhancement Note: This role is positioned as an internship within a large, established technology company (TomTom). The emphasis on AI-assisted design and a hybrid work model suggests a forward-thinking and modern creative operations environment. The description focuses on building foundational design skills within a corporate brand context.

📈 Primary Responsibilities

• Design and produce visually engaging print and digital assets for diverse channels, including social media, web, and print collateral.

• Develop creative concepts and execute design work in close partnership with senior designers and the Creative Lead.

• Leverage AI tools and advanced prompting techniques to streamline design processes, generate creative options, and improve output efficiency.

• Maintain brand consistency across all design materials by adhering strictly to established brand guidelines.

• Support the creation of video content, including editing short-form assets and potentially contributing to animation or motion graphics.

• Conduct research on current design trends, new tools, and emerging technologies to inform creative strategy and execution.

• Manage multiple design projects simultaneously, ensuring timely delivery of high-quality assets.

• Actively participate in design reviews, incorporating feedback constructively to refine and improve creative deliverables.

• Assist in the preparation of design files for various production processes, ensuring correct formats and specifications.

• Contribute to the overall visual identity and brand communication efforts of the organization.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design tasks and a significant focus on emerging technologies like AI and video editing. This indicates the company is looking for interns who are not only skilled in traditional design but also adaptable and eager to explore new creative avenues.

🎓 Skills & Qualifications

Education: Currently pursuing or recently completed a degree in Graphic Design, Visual Communications, Digital Media, or a related creative field.

Experience: 0-2 years of experience in graphic design, preferably through internships, academic projects, or freelance work. Demonstrated experience with design software is essential.

Required Skills:

• Strong foundational understanding of graphic design principles, including typography, color theory, and layout composition.

• Proficiency in industry-standard design software: Figma, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

• Familiarity with AI design tools and an eagerness to apply AI prompting techniques for ideation and asset generation.

• Basic video editing skills using software such as Adobe Premiere Pro or Adobe After Effects.

• Excellent communication and interpersonal skills, with the ability to articulate design ideas clearly.

• A collaborative spirit, with a proven ability to work effectively within a team environment.

• Strong attention to detail and organizational skills, enabling effective management of multiple projects.

Preferred Skills:

• Experience with animation or motion design software (e.g., Adobe After Effects).

• Basic filming or video production experience.

• Familiarity with content management systems (CMS) or digital asset management (DAM) systems.

• Understanding of UX/UI principles and their application in digital design.

• Experience with generative AI tools for image or video creation.

📝 Enhancement Note: The emphasis on both traditional design tools and AI-assisted workflows indicates a modern approach to creative production. The preference for motion design and AI experience suggests the company is looking for candidates who can contribute to dynamic and forward-looking creative campaigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection showcasing a range of design projects, demonstrating proficiency in typography, layout, and visual hierarchy.

• Examples of digital assets created for social media, web, or other online platforms.

• Inclusion of print design examples (e.g., brochures, posters, presentations) if applicable.

• Projects that highlight the application of Figma and Adobe Creative Suite tools.

Process Documentation:

• Demonstrate an understanding of the design process from concept to final delivery, including brief interpretation, ideation, design execution, and refinement.

• Showcase ability to follow and adhere to brand guidelines and design systems.

• Illustrate how feedback is incorporated into design iterations.

• Provide examples of how design solutions address specific project objectives or challenges.

📝 Enhancement Note: While an internship role, a portfolio is crucial. It should highlight not just aesthetic skill but also process, tool proficiency, and an understanding of brand application. The inclusion of AI experimentation is a strong plus for this specific role.

💵 Compensation & Benefits

Salary Range: As an internship position, compensation will be in line with industry standards for paid internships in Amsterdam, Netherlands. Internships typically range from €500 to €1,000 per month, depending on the specific responsibilities, duration, and company's compensation structure.

Benefits:

• Valuable hands-on experience in graphic design within a leading technology company.

• Opportunity to work with and learn about cutting-edge AI-assisted design tools and workflows.

• Exposure to a professional creative environment and collaboration with experienced designers.

• Development of skills in a hybrid work setting, balancing remote and in-office collaboration.

• Networking opportunities within the technology and design industries.

• Potential for future career opportunities within TomTom upon successful completion of the internship.

• Access to company resources and potential for learning and development programs.

Working Hours: This internship is expected to be a full-time role, likely around 40 hours per week, with flexibility offered within a standard work week, aligning with the hybrid work arrangement. Specific daily hours can be discussed during the interview process.

📝 Enhancement Note: Salary for internships is often fixed and based on company policy and local regulations. The provided range is an estimation for paid internships in Amsterdam. Benefits are focused on learning and development rather than traditional employee benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Technology / Navigation & Mapping / Software Development. TomTom is a global leader in digital mapping and location technology, powering navigation and positioning solutions for a wide range of industries, including automotive, logistics, and consumer electronics.

Company Size: TomTom is a large enterprise with over 5,000 employees globally, indicating a structured and established corporate environment with diverse departments and extensive resources.

Founded: TomTom was founded in 1991, giving it a long history of innovation in the navigation and mapping space. This longevity suggests a stable company with deep expertise and a culture that values continuous development and adaptation.

Team Structure:

• The design team likely operates within a broader marketing or product development department, working in close proximity with content creators, campaign managers, and product specialists.

• The immediate team will consist of a Creative Lead, senior Graphic Designers, and potentially other specialized roles (e.g., motion designers, copywriters).

Methodology:

• Design projects will likely follow a structured workflow, incorporating brand strategy, user-centered design principles, and data-driven insights from campaign performance.

• Emphasis on agile methodologies for campaign asset creation, allowing for rapid iteration and response to market trends.

• Integration of AI tools will be a key aspect of their modern design methodology, focusing on efficiency and enhanced creative output.

• Strong adherence to brand guidelines and design systems to maintain a consistent and recognizable brand identity.

Company Website: https://www.tomtom.com/

📝 Enhancement Note: TomTom's position as a tech innovator implies a culture that embraces new technologies like AI. The scale of the company suggests opportunities for learning from experienced professionals and understanding how design integrates into large-scale global operations.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship role, designed for individuals at the beginning of their graphic design career. It provides foundational experience in corporate design, brand application, and the use of professional design tools within a structured environment.

Reporting Structure: The intern will report directly to a Graphic Designer or the Creative Lead, receiving day-to-day guidance, task assignments, and performance feedback. This direct reporting line ensures focused mentorship and clear communication.

Operations Impact: While an intern's direct impact is limited by scope, their work on branded assets contributes to TomTom's overall visual communication and marketing effectiveness. Successful creation of social media graphics, campaign visuals, or web elements directly supports marketing initiatives, brand perception, and user engagement.

Growth Opportunities:

• Skill Development: Deepen proficiency in core design software (Figma, Adobe Suite) and gain practical experience with AI design tools and prompting.

• Industry Exposure: Learn about the application of design in the technology and navigation sector, understanding how creative operations support business objectives.

• Networking: Build connections with professionals in the design and tech industries, which can be invaluable for future career prospects.

• Portfolio Enhancement: Develop a portfolio of professional work that can be leveraged for future job applications.

• Potential for Future Roles: Exceptional performance may lead to consideration for future internships or entry-level positions within TomTom's creative teams.

📝 Enhancement Note: The growth opportunities are framed around skill acquisition and professional development, which are the primary goals of an internship. The emphasis on AI skills is a significant growth area that aligns with current industry trends.

🌐 Work Environment

Office Type: The role is described as Hybrid, meaning it will involve a combination of working from the TomTom office in Amsterdam and working remotely. This offers a balance between in-person collaboration and the flexibility of remote work.

Office Location(s): The primary office location is Amsterdam, The Netherlands. This vibrant city offers a dynamic environment and is a hub for technology and creative industries.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office days for team meetings, brainstorming sessions, and direct collaboration with designers and the Creative Lead.

• Tools and Technology: Interns will have access to industry-standard design software and potentially specialized hardware, along with the company's internal IT support and infrastructure.

• Team Interaction: Opportunities for regular interaction with the design team, marketing professionals, and other stakeholders through scheduled meetings and informal exchanges.

Work Schedule: A full-time schedule (approximately 40 hours per week) is expected, with flexibility in daily start and end times to accommodate the hybrid arrangement and personal needs, within the operational requirements of the team.

📝 Enhancement Note: The hybrid nature of the role is a key aspect, offering a modern work-life balance. It implies a need for self-discipline and strong communication skills whether working in the office or remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and fit.

• First Interview: Likely a virtual interview with a recruiter or hiring manager to discuss your background, motivation, and general suitability for the internship.

• Design Challenge/Portfolio Review: A practical exercise or a detailed discussion of your portfolio. This may involve presenting specific projects, explaining your design process, and demonstrating your proficiency with key tools like Figma and Adobe Suite. You may be asked to discuss your approach to using AI in design.

• Final Interview: Potentially an interview with the Creative Lead or a senior member of the design team to assess technical skills, creative thinking, cultural fit, and understanding of the role's responsibilities.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to this role (typography, layout, digital assets, AI experimentation).

• Showcase Process: For each project, explain your thought process, the problem you were solving, the tools you used (mentioning Figma and Adobe Suite prominently), and any challenges you overcame.

• Highlight AI Integration: If you have projects demonstrating AI tool usage, be prepared to discuss your prompts, the outcomes, and how AI assisted your creative workflow.

• Brand Awareness: Include examples that show an understanding of brand guidelines and how to maintain consistency.

• Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Be ready to present it clearly and concisely.

Challenge Preparation:

• Tool Familiarity: Refresh your skills in Figma, Photoshop, Illustrator, InDesign, and After Effects/Premiere Pro.

• AI Prompting: Practice using generative AI tools for design ideation, image creation, or text generation. Understand how to craft effective prompts.

• Brand Application: Be ready to apply a given brand guide to a new design task.

• Problem-Solving: Think about common design challenges and how you approach them methodically.

📝 Enhancement Note: The interview process and portfolio review are critical for an internship. Demonstrating enthusiasm for AI tools and a solid grasp of fundamental design principles will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX workflows. Proficiency expected for creating digital assets and mockups.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating raster graphics.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For layout design of print materials like brochures and presentations.
  • After Effects: For motion graphics and animation (preferred).

• AI Design Tools: Familiarity with generative AI platforms for ideation, image creation, or content enhancement (e.g., Midjourney, DALL-E, Stable Diffusion, or AI plugins within Adobe Suite).

Analytics & Reporting: While not a primary focus for a graphic designer intern, understanding how design impacts campaign performance through basic analytics (e.g., click-through rates on digital ads) is beneficial.

CRM & Automation: Not directly applicable to this role, though understanding how marketing campaigns are automated and tracked can provide context for asset creation.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, alongside a strong emphasis on AI tools, defines the core technical requirements. Interns need to be comfortable with this modern design technology stack.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore and integrate new technologies, such as AI, to enhance creative output and efficiency.

• Collaboration: A strong emphasis on teamwork, open communication, and mutual support within the design team and across departments.

• Excellence: Commitment to producing high-quality design work that adheres to brand standards and meets project objectives.

• Continuous Learning: Encouragement to stay updated with design trends, software advancements, and emerging creative methodologies.

• Impact-Driven: Understanding how design contributes to broader business goals and brand perception.

Collaboration Style:

• Cross-Functional Integration: The design team works closely with marketing, product, and other departments to ensure cohesive brand messaging and campaign execution.

• Feedback Culture: An environment where constructive feedback is regularly exchanged to drive continuous improvement in design work.

• Knowledge Sharing: Opportunities to share insights, techniques, and learnings within the team, fostering collective growth.

📝 Enhancement Note: The culture likely values creativity, technological adoption, and collaborative problem-solving. Interns are expected to be team players who are eager to learn and contribute positively to the team's dynamic.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to Corporate Branding: Learning to work within strict brand guidelines while still fostering creative expression.

• Mastering New Tools: Quickly becoming proficient in advanced design software and experimental AI tools.

• Balancing Multiple Projects: Managing time effectively to meet deadlines for various design requests in a fast-paced environment.

• Integrating AI: Understanding the ethical considerations and practical applications of AI in design, moving beyond basic use cases.

• Receiving and Applying Feedback: Developing resilience and strategic thinking when incorporating critiques from senior team members.

Learning & Development Opportunities:

• Formal Training: Access to internal training sessions on software, brand systems, or design methodologies.

• Mentorship: Direct guidance and learning from experienced Creative Leads and Graphic Designers.

• Project Exposure: Working on real-world projects that have a tangible impact on TomTom's marketing and brand presence.

• Industry Trends: Gaining firsthand insight into how a major tech company leverages design and emerging technologies like AI.

📝 Enhancement Note: The challenges are typical for an intern role but are amplified by the focus on cutting-edge technology. The growth opportunities are substantial for someone looking to kickstart their career in corporate design.

💡 Interview Preparation

Strategy Questions:

• "Describe a project from your portfolio where you had to adhere to strict brand guidelines. How did you balance creativity with these constraints?" (Focus on brand adherence and creative problem-solving)

• "How have you used AI tools in your design process, or how do you envision using them to enhance your work?" (Gauge AI familiarity, strategic thinking, and forward-looking perspective)

Company & Culture Questions:

• "Why are you interested in interning at TomTom specifically, and what interests you about our brand?" (Demonstrate research and genuine interest)

• "How do you approach collaboration with team members, especially when working in a hybrid environment?" (Highlight communication and teamwork skills)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, narrate the project's objective, your role, your creative process, the tools you used (emphasizing Figma/Adobe/AI), the challenges, and the outcome.

• Metric Focus (if applicable): If any of your projects had measurable results (e.g., engagement rates for social media), be prepared to discuss them.

• AI Demonstration: If you have AI-assisted projects, clearly articulate the prompts used and how the AI output was integrated or refined.

• Conciseness: Be prepared to present your portfolio within a set time limit, focusing on the most impactful projects.

📝 Enhancement Note: Interview preparation should emphasize not only design skills but also adaptability, a proactive learning attitude, and an understanding of how design contributes to business objectives within a technology company.

📌 Application Steps

To apply for this Graphic Designer Internship position:

• Submit your application through the provided link on the TomTom careers portal.

• Portfolio Customization: Ensure your portfolio prominently features projects that demonstrate your proficiency in Figma, Adobe Creative Suite, and any experience with AI design tools. Tailor your project selection to highlight digital assets and brand application.

• Resume Optimization: Update your resume to clearly state your academic background, relevant coursework, any previous design experience (internships, freelance, academic projects), and list all key design software and AI tools you are proficient in.

• Interview Preparation: Practice articulating your design process, explaining your creative choices, and discussing your interest in TomTom and the role. Be ready to present your portfolio and discuss your approach to AI in design.

• Company Research: Familiarize yourself with TomTom's products, mission, and recent marketing campaigns to understand their brand identity and communication style. Research their approach to technology and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions for an internship role at a company like TomTom. All details, particularly regarding compensation and specific interview stages, should be verified directly with the hiring organization during the application process.