Brand Designer (Freelance, Contract)

📍 Job Overview

Job Title: Brand Designer (Freelance, Contract)

Company: ProMom

Location: United States

Job Type: CONTRACT

Category: Creative & Design / Product Design Operations

Date Posted: 2026-07-27

Experience Level: Mid-Level to Senior (5-10 years estimated)

Remote Status: Fully Remote

🚀 Role Summary

• This is a crucial, hands-on freelance contract role focused on defining and implementing the core brand identity for a rapidly evolving AI companion app in the motherhood space.

• The Brand Designer will be instrumental in translating the company's vision into a cohesive visual system, directly impacting user experience and brand perception within a live product build.

• Success requires a strong blend of strategic brand thinking and practical product design execution to ensure seamless integration with the in-house UX team's efforts.

• The role demands significant, dedicated availability over a short, intensive period, emphasizing immediate contribution and tangible deliverables for a fast-paced, agile team.

📝 Enhancement Note: The original input describes a "Brand Designer" role. Given the context of "app redesign," "hand them a system they can build with immediately," and "Your work goes straight into a live product build," this role has significant overlap with Product Design Operations and Brand Systems Design. The emphasis on "systems thinking" and delivering tangible assets for a live product build elevates it beyond a purely conceptual brand role. The estimated experience level is derived from the complexity of the tasks (e.g., full system design, not just mood boards) and the expectation of independent contribution.

📈 Primary Responsibilities

• Develop and deliver a comprehensive brand color palette, encompassing marketing needs and an extended app-specific system to represent user stages (trying to conceive, pregnancy, postpartum) and functional states.

• Define clear typography direction for both brand messaging and app interface, prioritizing readability and a calm, human aesthetic over a technical feel, suitable for users experiencing fatigue.

• Execute a light refresh of the existing logo, focusing on evolution rather than a complete redesign, and produce necessary lockups for various applications.

• Design a new App Store icon that is highly legible and impactful at small sizes (60px), serving as a primary brand touchpoint.

• Establish the visual language for illustration style and other brand design elements that will be consistently applied across both the app and marketing collateral.

• Set the direction and style for iconography, with the in-house UX team building the library based on your specifications; this may involve restyling existing icons or defining a new design language for a full redesign.

• Document all brand assets and guidelines within Figma, collaborating closely with the UX team to ensure the brand system is seamlessly integrated into the live product build.

• Participate in weekly working sessions with the in-house UX designers to ensure real-time integration and alignment, fostering a collaborative build process.

📝 Enhancement Note: The raw description outlines deliverables with significant detail. These bullet points have been structured to highlight the operational aspect of brand system creation and integration into a product development workflow, emphasizing the "systems thinking" and "live product build" components. The collaboration model with UX designers is also highlighted as a key responsibility.

🎓 Skills & Qualifications

Education: Not specified. A Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically preferred, but strong portfolio and demonstrable experience are paramount for contract roles.

Experience: Estimated 5-10 years of professional design experience, with a significant focus on brand systems development and product integration.

Required Skills:

• Systems Thinking: Proven ability to design and implement comprehensive brand systems, including color palettes, typography hierarchies, and visual languages that scale across multiple platforms and states.

• Brand & Product Design Integration: Demonstrated experience creating brand assets that are directly actionable and implementable within a digital product, specifically for UX/UI designers.

• Typography Expertise: Deep understanding of typography principles, with a track record of selecting and applying typefaces that enhance legibility and convey specific emotional tones (e.g., calm, human).

• Color Theory & Application: Strong command of color theory, with experience creating functional and expressive color systems for both brand identity and user interface elements.

• Figma Proficiency: Demonstrated ability to work within and contribute to Figma design systems, ensuring collaborative workflows with other designers.

• Logo & Iconography Design: Skill in logo evolution and app icon design, with an understanding of their impact as key brand assets at various scales.

• Visual Language Development: Ability to establish a cohesive and compelling visual style that extends across illustrations, design elements, and overall brand expression.

• Availability: Must be able to commit 12-20 hours per week for the next 3-4 weeks, starting immediately. This is a primary screening criterion.

• IP Ownership: Must have clear title and ownership rights to all work delivered, free from any employer restrictions.

• Cross-Time Zone Collaboration: Willingness and ability to participate in meetings primarily scheduled during Pacific business hours, with some flexibility for designers in GMT+3.

Preferred Skills:

• Experience in health tech, women's health, wellness, or consumer mobile applications.

• Prior experience working collaboratively with in-house product design teams.

• Familiarity with AI-driven product design considerations.

📝 Enhancement Note: The "Must have" section from the original job description has been translated into detailed "Required Skills" emphasizing the operational aspects of brand system creation and integration. The "Nice to have" section has been incorporated into "Preferred Skills." The experience level is estimated based on the expected depth of work and the need for independent contribution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shipped Product Examples: Showcase at least two projects where your brand system design was directly implemented into a live digital product (app or website) and shipped to users. This is crucial to demonstrate your ability to bridge brand strategy with product execution.

• Systems Design Case Studies: Include detailed case studies demonstrating your process for developing comprehensive brand systems, specifically highlighting your approach to color palettes, typography hierarchies, and visual elements that scale.

• Figma Integration: Provide examples or descriptions of how you've structured design files and systems within Figma to facilitate collaboration and implementation by other designers.

• User-Centric Brand Application: Illustrate how your brand design considerations directly addressed user needs, functional states, or specific user journeys within a product context.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for translating initial brand concepts into actionable design assets and systems, detailing how you ensure efficiency and maintain brand integrity throughout the iterative design process.

• Collaborative Implementation: Demonstrate experience working with UX/UI designers, outlining your methods for communication, feedback exchange, and ensuring their successful execution of your brand direction within their build workflow.

• Metrics & Impact: While direct ROI metrics may not be available for a brand designer, be ready to discuss how you measure the success of your brand system implementation, potentially through qualitative feedback, usability testing observations, or brand consistency audits.

📝 Enhancement Note: This section is tailored to a design role with strong operational integration. The emphasis is on demonstrating practical application and collaboration within a product development lifecycle, rather than just conceptual brand strategy. Portfolio requirements are framed around proving the ability to deliver a functional and integrated brand system.

💵 Compensation & Benefits

Salary Range: $4,000 - $6,000 USD for the entire project duration (estimated 3-4 weeks).

Benefits:

• Flexible Remote Work: Opportunity to work fully remotely from any location within the United States.

• Project-Based Engagement: Clearly defined project scope and timeline, offering a focused work experience.

• Immediate Start: Potential for rapid engagement and compensation processing.

• Direct Impact: Opportunity to significantly influence the visual identity of a growing AI product.

• Collaborative Environment: Close working relationship with a small, fast-paced team and in-house UX designers.

Working Hours: Approximately 12-20 hours per week for 3-4 weeks. The compensation is fixed for the project, implying an hourly rate of roughly $67-$125/hour based on the provided range and estimated hours.

📝 Enhancement Note: The salary range provided in the input is for the entire project, not per month. This has been clarified. The working hours also inform the effective hourly rate, which is a common consideration for contract roles. Benefits are inferred from the nature of freelance contract work and the specific details provided.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, Health Tech, Consumer Applications)

Company Size: Small, fast team. Based on the description, likely a startup or early-stage company.

Founded: Not specified. The company is actively developing and redesigning its product, suggesting a relatively recent founding or a phase of significant pivot/growth.

Team Structure:

• The design team consists of two in-house UX designers who are currently blocked on brand decisions.

• The Brand Designer will work directly with these UX designers, leading brand direction while they execute at scale.

• This implies a flat or agile structure where direct collaboration and real-time feedback are prioritized over rigid hierarchies.

• The company emphasizes a "calm" aesthetic and user-centric approach due to its target audience (overwhelmed, anxious, exhausted mothers). Methodology:

• Agile Product Development: The project timeline (3-4 weeks) and the need for immediate integration suggest an agile or iterative development process.

• Collaborative Design: Emphasis on shared Figma access and weekly working sessions highlights a collaborative design methodology.

• User-Centric Design: The core mission of ProMom and the desired aesthetic ("calm") point to a strong user-centric design philosophy.

• Data-Informed (Implicit): While not explicitly stated for brand design, the AI companion nature of the product suggests that broader product decisions are likely data-informed.

Company Website: Not explicitly provided, but the domain is likely promom.ai based on the domain_derived field.

📝 Enhancement Note: Inferences about company culture and methodology are drawn from the project description, emphasizing the "small, fast team," "calm" aesthetic, and the collaborative working model. The AI aspect and target audience are key drivers for the company's operational and design ethos.

📈 Career & Growth Analysis

Operations Career Level: This role represents a specialized freelance opportunity at a mid-to-senior level, focusing on a critical, short-term project. It's an opportunity to apply deep expertise in brand systems design within a product operations context.

Reporting Structure: The Brand Designer will report directly to the project lead or a product lead within ProMom, working in close tandem with the two in-house UX designers. There isn't a traditional hierarchical reporting structure for this contract; it's a collaboration where the Brand Designer leads brand direction.

Operations Impact: The Brand Designer's work will have a direct and immediate impact on the user experience and perception of the ProMom app. By defining the core visual language, they will unblock the UX team, enabling the product redesign to move forward and ultimately influence user engagement and trust. The "calm" aesthetic, if executed effectively, can be a key differentiator and retention driver in a sensitive market.

Growth Opportunities:

• Portfolio Enhancement: Deliverables for a live product build will significantly strengthen a designer's portfolio, showcasing real-world impact and systems thinking.

• Industry Exposure: Gain experience within the growing AI and women's health tech sectors.

• Client Relationship Building: Successful completion of this project could lead to future engagements or referrals within ProMom's network.

• Cross-Functional Collaboration Experience: Enhance skills in working closely with UX designers and product teams in an agile environment.

📝 Enhancement Note: The "career growth" for a freelance role is viewed through the lens of portfolio building, skill application, and potential for future engagements, rather than traditional internal promotions. The "operations impact" is framed by how the design work directly supports the product development pipeline and user experience.

🌐 Work Environment

Office Type: Fully remote, project-based engagement. No physical office presence is required.

Office Location(s): While the company is based in the US, the role is entirely remote, allowing the designer to work from their preferred location within the US.

Workspace Context:

• Remote Collaboration Tools: The primary workspace will be digital, relying heavily on tools like Figma for design collaboration and asset sharing, and likely communication platforms (e.g., Slack, email) for team interaction.

• Agile Team Dynamics: The environment is characterized by a small, fast-paced team where direct communication and quick decision-making are valued.

• Focus on Deliverables: The emphasis is on tangible output and meeting project milestones within a tight timeframe, requiring self-discipline and efficient workflow management.

Work Schedule: Flexible within the bounds of the 12-20 hours per week commitment over 3-4 weeks. However, specific meeting times will be scheduled primarily around Pacific business hours, with some need for flexibility to accommodate designers in GMT+3. This requires proactive time management to balance personal schedule with team collaboration needs.

📝 Enhancement Note: The work environment is characterized by its remote nature and the specific demands of a short-term, high-intensity contract. The emphasis is on self-management and effective use of digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Applications will be reviewed daily, with a focus on portfolios demonstrating the required skills and availability.

• Portfolio Deep Dive: Expect a thorough review of your portfolio, specifically looking for examples of shipped brand systems, color/typography systems, and Figma integration.

• Working Session/Interview: A meeting will likely involve discussing your approach to the project, demonstrating your systems thinking, and potentially a brief working session or design critique within Figma to assess collaboration style and technical fit.

• Availability Confirmation: Direct confirmation of your availability (12-20 hours/week for 3-4 weeks) will be a critical part of the process.

• Logistics & IP Discussion: Final discussions will cover project scope alignment, milestone-based payment, and confirmation of IP ownership.

Portfolio Review Tips:

• Highlight Systems: Clearly showcase projects where you built comprehensive brand systems, not just individual assets. Explain your thought process for creating scalable and functional systems.

• Show, Don't Just Tell: Include visuals of the actual product where your brand design was implemented. If possible, show before-and-after comparisons or how your system directly solved a UX problem.

• Figma Integration: If possible, include a brief screen recording or walkthrough of a Figma file demonstrating your system structure, component usage, and how you collaborate with others.

• Address the "Calm" Aesthetic: Prepare to discuss how you would translate "calm, human, and legible" into tangible design decisions for color, typography, and visual elements, referencing past work or conceptualizing on the spot.

• Availability Clarity: Be upfront and clear about your availability for the specified hours and duration.

Challenge Preparation:

• Design Critique Readiness: Be prepared to discuss your design choices critically and receive constructive feedback.

• Problem-Solving Scenarios: Think about how you'd approach the specific challenges mentioned (e.g., making typography less "techy," designing an app icon that reads at 60px).

• Collaboration Simulation: Be ready to discuss how you'd work with the two UX designers to ensure seamless integration and efficient workflow.

📝 Enhancement Note: The interview process is inferred to be fast-paced and focused on practical skills and immediate availability, typical for contract roles. Portfolio advice is tailored to the specific deliverables and required skills of this unique brand systems role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the central tool for design, collaboration, and documentation. Proficiency in creating and managing design systems within Figma is paramount.

• Adobe Creative Suite (Illustrator, Photoshop): Likely required for logo refinement, icon design, and potentially creating vector assets or image manipulation for brand elements.

Analytics & Reporting:

• Not directly applicable for this role, as the designer is focused on creation and system definition, rather than performance analysis. However, understanding how brand elements are tracked or perceived post-launch may be beneficial. CRM & Automation:

• Not directly applicable for this role. The focus is on design tools and collaboration platforms.

📝 Enhancement Note: The tool stack is heavily weighted towards design and collaboration software, with Figma being the critical platform. The role's focus is on creation and system definition, not analytics or CRM operations.

👥 Team Culture & Values

Operations Values:

• Calmness & Empathy: The company prioritizes creating a calm, supportive experience for mothers, which should be reflected in the brand's visual tone.

• User-Centricity: All design decisions should prioritize the needs and experience of the user, especially those who are overwhelmed or exhausted.

• Privacy & Trust: As an ad-free, data-private app, the brand should convey reliability, security, and trustworthiness.

• Efficiency & Agility: The "small, fast team" culture implies a value for quick decision-making, efficient workflows, and rapid iteration.

• Collaboration: Strong emphasis on working together, sharing Figma access, and having regular working sessions to ensure seamless integration.

Collaboration Style:

• Direct & Iterative: Expect frequent communication and feedback loops with the UX designers. The process is designed for continuous integration rather than siloed delivery.

• Lead & Support: The Brand Designer leads brand vision, while UX designers provide the execution scale. This requires clear communication of direction and openness to feedback on feasibility.

• Shared Ownership (of Brand System): While the brand direction is set by the designer, the UX team will be building the components, fostering a sense of shared ownership over the final product's visual integrity.

📝 Enhancement Note: The "Operations Values" are interpreted from the company description and the nature of the product. The "Collaboration Style" is derived directly from how the company describes the working relationship between the Brand Designer and the UX team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Evolution with Product Constraints: Refreshing a logo and creating a new system while ensuring it integrates seamlessly into an existing Figma build requires careful balance.

• Defining "Calm" Visually: Translating abstract emotional requirements ("calm, human, legible") into concrete design elements requires strong conceptual and execution skills.

• Tight Deadline & High Availability: Committing 12-20 hours per week for 3-4 weeks while potentially managing other commitments is a significant time management challenge.

• Remote Collaboration Nuances: Ensuring clear communication and alignment with a remote team, especially across time zones, can be challenging.

Learning & Development Opportunities:

• Mastering Figma Systems: Deepen expertise in building and managing scalable design systems within Figma, especially in a collaborative context.

• Product Design Integration: Gain practical experience in how brand systems directly feed into and support product development workflows.

• Health Tech/AI Product Design: Develop insights into the specific design considerations for AI-driven health and wellness applications.

• Agile Project Management: Hone skills in managing time and deliverables within a fast-paced, agile contract environment.

📝 Enhancement Note: Challenges are identified based on the project's specific constraints (timeline, remote, integration needs) and the abstract nature of some design requirements. Growth opportunities focus on skill enhancement relevant to the described project and industry.

💡 Interview Preparation

Strategy Questions:

• Brand System Approach: "Describe your process for developing a brand system for a digital product, from concept to implementation. How would you approach creating a color palette and typography system that conveys 'calm, human, and legible' for users experiencing fatigue?" (Focus on systems thinking, user empathy, and concrete examples).

• Collaboration & Integration: "How would you collaborate with our two in-house UX designers who are building in Figma? What steps would you take to ensure your brand direction is seamlessly integrated into their live product build?" (Focus on communication, Figma workflows, and iterative feedback).

• Problem-Solving (Logo/Icon): "We need a light refresh of our logo and a new App Store icon that reads at 60px. How would you approach these tasks, and what are your key considerations for ensuring they align with the overall brand system?" (Focus on brand evolution, functional constraints, and visual impact).

Company & Culture Questions:

• Understanding ProMom's Mission: "What resonates with you about ProMom's mission to support mothers, and how would you ensure the brand reflects that empathy and support?" (Show you've researched and understand the user base).

• Working in a Fast-Paced Environment: "This is a small, fast team with an immediate need. How do you typically manage your workload and prioritize tasks in such an environment?" (Highlight your efficiency and ability to deliver under pressure).

• IP & Contractual Understanding: "Can you confirm that you have clear title and ownership of all work delivered and are free from any employer restrictions?" (Be prepared to answer this directly and affirmatively).

Portfolio Presentation Strategy:

• Curate for Systems: Select 2-3 projects that best showcase your ability to build comprehensive brand systems and integrate them into digital products. Prioritize examples of color/type systems over standalone logos.

• Figma Walkthrough: If possible, prepare a brief walkthrough of a Figma file demonstrating your system organization and how you've structured it for collaboration.

• Quantify Impact (Where Possible): Even for brand design, try to articulate the intended impact or any qualitative feedback received on your work. For example, "This system was designed to improve brand recognition by X%" or "The chosen typography significantly improved readability in user testing."

• Tell the Story: For each project, explain the problem, your process, the solution, and the outcome. Focus on how your design decisions directly addressed user needs and business objectives.

• Address the "Calm" Aesthetic: Be ready to discuss specific design choices and how they contribute to the desired emotional tone.

📝 Enhancement Note: Interview questions are designed to probe the candidate's core competencies for this specific role: systems thinking, practical product integration, collaboration, and availability. Portfolio presentation advice focuses on demonstrating these capabilities effectively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Dover.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating comprehensive brand system design, particularly those implemented in live digital products. Highlight your experience with Figma and creating scalable color and typography systems.

• Resume Optimization: Ensure your resume clearly states your availability (12-20 hours/week for 3-4 weeks, starting immediately) and highlights experience in brand systems, product design integration, and working with UX teams. Clearly state your IP ownership status.

• Interview Preparation: Practice articulating your design process for creating "calm" and "human" aesthetics, preparing to discuss your approach to logo refresh and app icon design, and rehearsing how you would collaborate with remote UX designers.

• Company Research: Familiarize yourself with ProMom's mission and target audience. Understand the importance of a "calm" and trustworthy brand in the context of motherhood and AI health tech.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding availability, IP ownership, and specific project scope, should be verified directly with the hiring organization before making application decisions.