Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Wix

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Marketing / Creative Design

Date Posted: August 18, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is a key position within Wix's Design Guild, focusing on creating high-end branded video campaigns and animated content.

• The Brand Designer will collaborate closely with the motion studio, designers, creative directors, and the creative technology department.

• Responsibilities include developing animatics, generating animations for Wix products, and managing animation timelines.

• The position requires a strong understanding of current graphic and motion design trends, with an emphasis on experimentation with new techniques and tools.

📝 Enhancement Note: While the job title is "Brand Designer," the core responsibilities and required skills heavily emphasize motion graphics and video production. This suggests a specialized role within the broader design function, likely requiring a strong portfolio in animation and video. The role sits within the Marketing department, indicating a focus on external-facing creative assets.

📈 Primary Responsibilities

• Collaborate with the motion studio team to produce high-end branded video campaigns and animated content that align with Wix's brand guidelines.

• Partner with designers and creative directors to develop animatics and translate static designs into dynamic animations.

• Work closely with the product department to generate engaging animations for various Wix products, enhancing user experience and feature communication.

• Manage animation timelines effectively, ensuring timely delivery of all motion assets in coordination with the production team.

• Stay abreast of graphic and motion design trends, proactively experimenting with new techniques, software, and tools to bring innovative ideas to life.

• Contribute to the visual development and image-making process for a variety of creative projects aimed at making and inspiring the Wix audience.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and project management. The emphasis on "high-end branded video campaigns" and "animated content" for "Wix products" indicates a need for both artistic skill and an understanding of product marketing. The collaboration with "creative technology" suggests an interest in the technical aspects of animation and digital asset delivery.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Motion Design, Animation, or a related field is typically expected for roles requiring 2+ years of experience. A strong portfolio can often substitute for formal education.

Experience:

• Minimum of 2 years of professional experience specifically in motion graphics.

• Background in graphic design is considered an advantage, suggesting a foundational understanding of design principles is beneficial. Required Skills:

• Highly skilled in Adobe After Effects, demonstrating proficiency in animation, compositing, and motion graphics creation.

• Ability to create animatics from provided designs and direct the motion design process.

• Strong attention to detail, crucial for maintaining brand consistency and animation quality.

• Proven ability to manage animation timelines and coordinate with production workflows.

• Excellent collaboration and teamwork skills, essential for working within a multidisciplinary design studio.

• A genuine passion for staying current with motion design trends and exploring new creative avenues. Preferred Skills:

• Experience with other motion graphics and video editing software (e.g., Premiere Pro, Cinema 4D).

• Familiarity with 3D animation techniques.

• Understanding of UI/UX principles as they apply to animated elements within digital products.

• Experience working within a large organization or on multiple concurrent projects.

📝 Enhancement Note: The requirements clearly prioritize practical skills and experience over formal education. The explicit mention of "After Effects" is critical. The "background in design" being an advantage suggests that while motion graphics is the core, strong foundational design skills are highly valued. The "team player" and "collaboration skills" are emphasized, pointing to a collaborative work environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2 years of dedicated motion graphics work.

• Demonstrations of high-end branded video campaigns and animated content, highlighting visual quality and brand alignment.

• Examples of animatics and animations created from static designs, illustrating the transition from concept to execution.

• Case studies or examples of animations developed for digital products, showing application in a user-facing context.

• Visual evidence of managing animation timelines and delivering assets according to project deadlines. Process Documentation:

• Examples of how the candidate approaches the animation workflow, from initial concept and storyboarding to final rendering and asset export.

• Demonstration of understanding and application of design trends and experimentation with new techniques in their work.

• Evidence of collaboration with designers, creative directors, or product teams in previous projects.

📝 Enhancement Note: For a motion graphics role, the portfolio is paramount. It must clearly exhibit the candidate's ability to execute high-quality animations and understand brand application. The emphasis on "high-end" suggests a need for polished, professional work. The ability to show work on "Wix products" would be a significant plus, demonstrating relevance to the company's domain.

💵 Compensation & Benefits

Salary Range: Given the location (Tel Aviv, Israel), experience level (2-5 years), and the specific skills required (After Effects, motion graphics), a competitive salary range for a Brand Designer with this specialization would typically fall between ₪120,000 - ₪180,000 annually. This estimate is based on current market data for experienced designers in Israel, considering the tech industry's compensation trends and the specific demands of motion design roles.

Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Paid time off, including vacation days, sick leave, and public holidays.

• Retirement savings plan or pension contributions.

• Professional development opportunities, including workshops, courses, and conference attendance.

• Potential for stock options or performance-based bonuses.

• Employee assistance programs and wellness initiatives.

• Access to Wix's extensive product suite and employee discounts.

Working Hours: The standard working hours are likely to be around 40 hours per week, typical for full-time positions in Israel. While the role is on-site, there may be some flexibility depending on project demands and team agreements, but core hours will be expected for collaborative work.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for Tel Aviv, Israel, for a designer with 2-5 years of experience specializing in motion graphics. The benefits listed are standard for a company of Wix's size and reputation in the tech sector. The working hours are assumed to be standard full-time, with an on-site arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Wix operates in the Software Development and Web Creation industry, providing a platform for individuals and businesses to build and manage their online presence. This context means the Brand Designer will be contributing to a company at the forefront of digital innovation, influencing how millions of users perceive and interact with online brands.

Company Size: Wix is a large, publicly traded company with approximately 5,300 employees across 22 countries. This scale implies robust internal processes, a structured creative department, and opportunities for collaboration with diverse teams and specialists. For operations professionals, a large company often means more defined career paths and access to advanced tools and resources.

Founded: Wix was founded in 2006. This history indicates a mature, established company that has successfully navigated the evolving digital landscape and has a proven track record of growth and product development. The company's longevity suggests a stable environment with a strong understanding of its market.

Team Structure:

• The Brand Designer will be part of the Design Guild, specifically within the Motion Studio, which serves the Marketing group. This structure suggests a centralized creative function with specialized teams (like motion design) that support broader departmental needs.

• The role implies collaboration with designers, creative directors, and the creative technology department, indicating a cross-functional team dynamic within the broader marketing and design organization.

• Reporting likely goes up through a Motion Studio Lead or Creative Director within the Marketing department. Methodology:

• Data analysis and insights methods are likely employed to understand user engagement with video content and animated features, informing future creative decisions.

• Workflow planning and optimization strategies are crucial for managing the production of high-volume, high-quality creative assets efficiently.

• Automation and efficiency practices may be used in asset management, rendering, and distribution to streamline the creative process.

Company Website: https://www.wix.com/

📝 Enhancement Note: Wix's culture as described – "push you to innovate, evolve in non-traditional ways, and collaborate," operating in "small teams that work closely together at a high level" – suggests an environment that values both individual initiative and strong teamwork. The emphasis on "equal opportunity employer" and "everyone has the right to succeed" points to an inclusive and growth-oriented culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the creative and marketing operations domain. It requires specialized skills in motion graphics and video production, indicating a mid-level to senior designer position. The focus is on execution and contributing to high-impact campaigns and product features.

Reporting Structure: The Brand Designer will likely report to a Motion Studio Lead or a Creative Director within the Marketing department. Collaboration will extend to designers, creative directors, and the creative technology team, fostering a matrixed reporting and project-based interaction structure.

Operations Impact: The Brand Designer's work directly impacts Wix's brand perception, marketing campaign effectiveness, and user engagement with its products. High-quality motion graphics and video content are crucial for conveying complex information, enhancing user experience, and driving conversion rates, thus having a tangible impact on business objectives.

Growth Opportunities:

• Specialization: Deepen expertise in advanced motion graphics techniques, 3D animation, or specialized video production workflows.

• Leadership: Progress to a Senior Brand Designer or Motion Lead role, taking on more complex projects, mentoring junior designers, and contributing to creative strategy.

• Cross-functional: Transition into roles focused on creative technology, product design integration, or marketing campaign management where motion design expertise is a valuable asset.

• Skill Development: Continuous learning through internal workshops, external courses, and industry conferences to stay at the forefront of design trends and technologies.

📝 Enhancement Note: The growth opportunities are framed within the context of a large, innovative tech company. The emphasis is on both deepening technical expertise and moving into leadership or more strategic roles within the creative and marketing functions. The "operations impact" highlights how design directly contributes to business success, a key consideration for operations professionals.

🌐 Work Environment

Office Type: This is an on-site role in Tel Aviv, Israel. Wix is known for its modern and collaborative office spaces designed to foster creativity and teamwork. The environment is likely to be dynamic and fast-paced, typical of a leading tech company.

Office Location(s): The primary location is Tel Aviv. Wix has multiple offices in Tel Aviv, often featuring open-plan areas, collaborative zones, meeting rooms, and amenities designed to support employee well-being and productivity.

Workspace Context:

• Collaborative Environment: Expect an open-plan workspace with dedicated areas for team collaboration, brainstorming sessions, and cross-functional meetings.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite), animation tools, and potentially internal project management and asset management systems.

• Team Interaction: Frequent interaction with fellow designers, motion artists, creative directors, marketing teams, and potentially product managers, encouraging knowledge sharing and peer feedback.

Work Schedule: The role is full-time, with an on-site requirement. While core business hours will be expected, there might be some flexibility for project deadlines, but the emphasis on collaboration suggests consistent presence during working hours is important.

📝 Enhancement Note: The on-site requirement in Tel Aviv implies a need for local candidates or those willing to relocate. The description of the workspace focuses on fostering collaboration and providing the necessary tools and environment for creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the role and experience level.

• Portfolio Presentation: A session where you present your motion graphics portfolio, discussing your design process, key projects, and how you approach animation challenges. Be prepared to articulate your creative decisions and the impact of your work.

• Technical/Creative Interview: Likely includes questions about your proficiency in After Effects, your understanding of animation principles, and how you stay updated with design trends. You might be asked to solve a hypothetical design problem or discuss how you would approach a specific animation task.

• Team/Cultural Fit Interview: Interaction with potential team members and hiring managers to assess your collaboration style, communication skills, and alignment with Wix's company culture and values.

• Final Interview: May involve a discussion with senior leadership regarding your career aspirations and overall fit within the organization.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Focus on high-end branded campaigns and product animations.

• Tell a Story: For each project, explain the brief, your role, the challenges you faced, your creative process, and the outcome or impact.

• Highlight Technical Skill: Demonstrate your mastery of After Effects and any other relevant software. Show complex animations, transitions, and effects.

• Brand Alignment: Emphasize how your work aligns with brand guidelines and objectives.

• Quantify Impact (if possible): If your animations contributed to measurable results (e.g., increased engagement, conversions), highlight this.

Challenge Preparation:

• Understand Wix: Research Wix's brand, products, marketing campaigns, and existing motion graphics. Identify their visual style and any areas where your skills could add value.

• Motion Design Trends: Be ready to discuss current trends in motion graphics and animation, and how they can be applied to Wix's brand.

• Problem-Solving: Prepare to discuss how you would approach specific animation tasks or challenges related to product integration or campaign execution.

📝 Enhancement Note: The interview process emphasizes a strong portfolio and the ability to articulate one's design process and impact. Candidates should be prepared to demonstrate not just technical skill but also a strategic understanding of how their work contributes to business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: This is the core software requirement. Proficiency in animation, compositing, keyframing, expressions, and effects is essential.

• Adobe Premiere Pro: Likely used for video editing, assembling sequences, and final output.

• Adobe Creative Suite: Familiarity with Photoshop (for asset preparation) and Illustrator (for vector graphics) is highly beneficial.

Analytics & Reporting:

• While not directly a design tool, understanding how video and animation performance is tracked (e.g., view duration, engagement rates) can inform design choices. Access to internal analytics dashboards may be provided. CRM & Automation:

• Not directly applicable to the Brand Designer role, but understanding how marketing campaigns are managed and assets are deployed through various platforms might be relevant.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard motion graphics and video production software, with Adobe After Effects being the non-negotiable primary tool.

👥 Team Culture & Values

Operations Values:

• Innovation: Encouraged to explore new techniques and push creative boundaries.

• Collaboration: A strong emphasis on teamwork and cross-functional partnership within the Design Guild and Marketing.

• User-Centricity: Designing with the end-user and product experience in mind.

• Quality: Commitment to producing high-end, polished creative assets that reflect the Wix brand.

• Ego-Free Environment: Fostering a collaborative space where ideas are shared openly and constructive feedback is valued.

Collaboration Style:

• Team-Oriented: Working closely with other designers, motion artists, and creative directors.

• Cross-Functional Integration: Engaging with marketing, product, and creative technology teams to ensure cohesive output.

• Feedback-Driven: Open to receiving and providing constructive criticism to enhance creative work.

• Agile & Iterative: Adapting to project needs and iterating on designs based on feedback and performance data.

📝 Enhancement Note: Wix's stated values of innovation, collaboration, and an ego-free work environment are key indicators of their team culture. The Brand Designer role is embedded within this culture, requiring strong interpersonal skills alongside technical expertise.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Innovation: Keeping up with rapidly evolving motion design trends and software updates.

• Balancing Creativity with Brand: Ensuring creative output is both innovative and strictly adheres to Wix's brand guidelines.

• Cross-Functional Alignment: Effectively communicating and integrating design concepts with diverse teams (product, marketing, tech) who may have different priorities.

• Managing Multiple Projects: Juggling various animation projects with different deadlines and requirements simultaneously.

Learning & Development Opportunities:

• Advanced Motion Graphics Workshops: Access to internal or external training on cutting-edge animation techniques, software, and workflows.

• Industry Conferences: Opportunities to attend leading design and motion graphics conferences to network and learn about emerging trends.

• Mentorship: Potential to be mentored by senior designers or creative directors, and to mentor junior team members as experience grows.

• Exposure to New Products: Involvement in animating for new Wix product launches and features, offering continuous learning opportunities.

📝 Enhancement Note: The challenges are typical for a fast-paced creative role in a large tech company. The growth opportunities are framed around continuous learning and skill enhancement, which is crucial in the dynamic field of design and animation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a branded animated video campaign from concept to final delivery." (Prepare to walk through a case study from your portfolio.)

• "How do you ensure your motion graphics align with a specific brand's identity and marketing objectives?" (Focus on brand consistency and strategic application.)

• "How do you approach incorporating feedback from non-design stakeholders into your animation work?" (Highlight communication and collaboration skills.) Company & Culture Questions:

• "What interests you about Wix and this specific role within our Design Guild?" (Research Wix's mission, products, and brand.)

• "How do you contribute to a collaborative and ego-free work environment?" (Provide examples of teamwork and constructive feedback.)

• "How do you see motion graphics contributing to the success of a web creation platform like Wix?" (Connect your skills to the company's business goals.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the tools used, your creative process, and the outcome.

• Showcase Technical Prowess: Be ready to discuss specific techniques, After Effects features, and problem-solving approaches you employed.

• Highlight Brand Application: Emphasize how your animations support brand consistency and enhance the user experience.

• Be Prepared for "What Ifs": Anticipate questions about alternative approaches or how you would handle specific challenges within a project.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of technical expertise, creative thinking, and an understanding of how design contributes to business objectives and brand strategy within a collaborative environment.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio prominently features your strongest motion graphics work, especially branded campaigns and product animations. Tailor your selection to highlight skills relevant to Wix's offerings.

• Resume Optimization: Clearly articulate your 2+ years of motion graphics experience, emphasizing proficiency in After Effects and any relevant design background. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on your process, technical skills, and how your work aligns with brand objectives. Prepare to discuss design trends and collaboration.

• Company Research: Thoroughly research Wix's products, brand identity, marketing efforts, and recent campaigns. Understand their mission and how this role contributes to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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