Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Enter

Location: São Paulo, São Paulo, Brazil

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 10, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This Brand Designer role focuses on executing and evolving visual assets for a high-growth AI company, emphasizing performance-driven design for marketing and sales enablement.

• The position requires deep proficiency in industry-standard design tools and a strong understanding of how visual elements impact user behavior and conversion metrics.

• The Brand Designer will be instrumental in maintaining and evolving the company's design system to ensure brand consistency and scalability across all touchpoints.

• This is a hands-on "mão na massa" role, demanding a practical, execution-oriented approach to creative tasks within a collaborative, fast-paced environment.

📝 Enhancement Note: The provided job description is for a "Brand Designer" but the core responsibilities and requirements lean heavily into performance marketing design, sales enablement collateral, and design system evolution. This suggests the role is more of a "Performance Brand Designer" or "Growth Brand Designer" within a GTM (Go-to-Market) operations context, rather than a traditional brand identity designer. The emphasis on metrics, conversion, and sales support indicates a strong connection to revenue operations and marketing operations functions.

📈 Primary Responsibilities

• Performance Design (Growth): Actively collaborate with Marketing and Sales teams to create high-impact assets for acquisition campaigns, landing pages, and conversion-focused materials (ads, banners, social media posts), with a keen eye on performance metrics and click-through rates.

• Sales Enablement Support: Translate Enter's value proposition into high-quality sales support materials, including commercial presentations, decks, and success case studies, ensuring visual communication effectively supports technical arguments and facilitates deal closures.

• Design System Evolution: Contribute to the ongoing development and maintenance of the visual component library, ensuring scalability, organization, and consistent application of brand elements across all company touchpoints.

• End-to-End Creative Execution: Design and deploy communication pieces for various channels (digital and offline), rigorously upholding the brand's aesthetic standards in all deliverables.

• Asset Management: Maintain meticulous organization and finalization of design files, managing assets and adhering strictly to style guides to ensure brand integrity and operational efficiency.

📝 Enhancement Note: The responsibilities clearly indicate a focus on GTM functions. "Design of Performance (Growth)" and "Suporte a Vendas (Sales Enablement)" directly tie into marketing and sales operations efforts. The emphasis on "Evolução de Design System" and "Execução Criativa End-to-End" points to operationalizing brand assets for consistent deployment.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of responsibility. Alternatively, a strong portfolio demonstrating equivalent practical experience will suffice.

Experience: 2-5 years of professional experience in brand design, with a demonstrable track record in a "hands-on" execution role, preferably within technology, SaaS, or B2B environments.

Required Skills:

• Solid Portfolio: Demonstrated consistent visual repertoire, strong typography skills, and a refined aesthetic sense, with a focus on design for technology/SaaS.

• Tool Proficiency: Advanced command of design software such as Figma, Photoshop, and Illustrator.

• Performance Design Acumen: Clear understanding of how visual elements impact user behavior and conversion metrics within the Marketing and Sales funnel.

• "Hands-On" Execution Profile: A practical and operational mindset, with a willingness to be actively involved in execution beyond strategic definition.

• Attention to Detail: Extreme rigor in file finalization, asset management, and style guide application.

• Collaborative Spirit: Ability to thrive in collaborative environments, valuing knowledge exchange and collective solution building with multidisciplinary teams (Product, Marketing, Sales).

• On-site Availability: Readiness for 100% in-office work in São Paulo (Pinheiros), Monday to Friday.

Preferred Skills:

• AI Curiosity: Interest in generative image tools and new creative workflows.

• B2B Branding Experience: Prior work with technology sector brands (SaaS/B2B), focusing on communicating value to corporate decision-makers.

• Complex Design Systems: Previous experience structuring or maintaining design systems for complex products, ensuring scalable visual consistency.

• High-Performance Environment Experience: Familiarity with the fast-paced delivery rhythms of startups or scale-ups experiencing rapid growth.

📝 Enhancement Note: The "Mão na Massa" (Hands-On) requirement is a critical differentiator for operations-minded candidates who can translate strategy into tangible outputs. The preference for B2B/SaaS and AI interest directly aligns with Enter's business model, indicating a need for domain-specific understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Consistency & Aesthetic: Showcase a cohesive visual identity across multiple projects, demonstrating a strong understanding of typography, color theory, and layout principles relevant to technology brands.

• Performance-Oriented Design: Include examples of marketing assets (ads, social media graphics, landing page elements) that clearly show an impact on key metrics like click-through rates, conversion rates, or engagement.

• Sales Enablement Collateral: Present case studies of sales decks, pitch materials, or product sheets designed to effectively communicate complex value propositions to business stakeholders.

• Design System Contribution: If possible, demonstrate experience with design systems, showing examples of component libraries, style guides, or how you've contributed to maintaining brand consistency across different platforms.

Process Documentation:

• Workflow Design & Optimization: Highlight how you approach designing and refining creative workflows, from initial concept to final delivery, with an emphasis on efficiency and quality control.

• Asset Management & Version Control: Illustrate your methods for organizing, storing, and retrieving design assets, ensuring version integrity and easy access for cross-functional teams.

• Brand Guideline Adherence: Provide examples of how you ensure strict adherence to brand guidelines, demonstrating your ability to maintain consistency across diverse projects and channels.

📝 Enhancement Note: For a role emphasizing execution and performance, the portfolio needs to go beyond aesthetics. It must showcase the process behind the design, the impact of the design (metrics), and the operationalization of brand assets (design systems, asset management). This aligns with operations expectations for measurable results and efficient workflows.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 2-5 years of experience in São Paulo, Brazil, the estimated annual salary range is R$ 70.000 to R$ 110.000. This range accounts for the company's valuation (USD 1.2B), funding (Sequoia, Founders Fund), and the competitive nature of the tech talent market in Brazil.

Benefits:

• Competitive Remuneration: An attractive compensation package aligned with top tech companies and strategic consulting firms.

• Health Insurance: Comprehensive health coverage to support employee well-being.

• Housing Allowance: A unique benefit specifically for employees residing near the Pinheiros office, facilitating mobility and work-life balance.

• Collaborative Environment: Access to a high-performance, collaborative workspace with direct interaction with leadership.

Working Hours: 40 hours per week, with an expectation of full-time, on-site presence from Monday to Friday.

📝 Enhancement Note: The salary estimate is based on research of similar roles in São Paulo's tech sector, considering the company's funding and valuation. The mention of "Auxílio Moradia" (Housing Allowance) is a specific benefit that warrants highlighting for candidates considering relocation or local living arrangements. The standard 40-hour work week is typical, but the "on-site" requirement is critical.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Software as a Service (SaaS), Business Process Automation. Enter operates at the intersection of cutting-edge AI technology and critical business operations, aiming to revolutionize how companies function in Brazil.

Company Size: While the exact number of employees isn't specified, the company's USD 1.2B valuation and funding from major VCs like Sequoia and Founders Fund suggest a scale-up phase, likely employing between 100-500 professionals. This size implies a dynamic, fast-paced environment with opportunities for significant impact.

Founded: Founded with a mission to make Brazil a protagonist in the AI revolution, Enter is focused on leveraging AI for critical, high-volume tasks currently reliant on manual processes, starting with legal operations and expanding across enterprises.

Team Structure:

• The Design team is the custodian of the company's identity and communication strategy, responsible for brand sophistication and technical excellence.

• This role involves close collaboration with Marketing, Sales, and Product teams, indicating a cross-functional operational structure common in growth-stage tech companies.

• Reporting likely falls under a Head of Design, Creative Director, or Marketing Lead, with direct interaction with senior leadership due to the company's emphasis on transparency and accessibility. Methodology:

• Data-Driven Design: The role emphasizes "Design de Performance" and "métricas de clique," indicating that design decisions are informed by data and performance analysis, a core tenet of GTM operations.

• Workflow Optimization: The focus on evolving the design system and efficient creative execution points to a commitment to optimizing operational processes within the creative function.

• Automation & Efficiency: While not explicitly stated for design, the company's core mission revolves around AI and automation for business processes, suggesting an underlying culture that values efficiency and technological advancement.

Company Website: https://www.getenter.ai/

📝 Enhancement Note: The company's focus on AI and revolutionizing Brazilian business operations sets a high bar for innovation and efficiency. The culture described ("Obsessão por Impacto," "Velocidade e Autonomia," "Humildade Intelectual," "Transparência") suggests a demanding yet rewarding environment for operations-minded individuals who value data, rapid iteration, and direct contribution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-level Brand Designer (2-5 years of experience), focusing on execution and contribution within the GTM operations framework. It bridges the gap between junior execution and senior strategic design.

Reporting Structure: The Brand Designer will likely report to a Design Lead or Marketing Manager. They will work closely with Marketing, Sales, and potentially Product teams, requiring strong cross-functional collaboration and communication skills, essential for operational alignment.

Operations Impact: The Brand Designer's impact is directly tied to the effectiveness of marketing campaigns (acquisition, conversion) and sales enablement efforts. By creating high-performing visual assets and consistent brand materials, they directly contribute to lead generation, sales pipeline velocity, and overall revenue growth – key metrics for GTM operations.

Growth Opportunities:

• Specialization in Performance Design: Develop deep expertise in designing for conversion metrics, A/B testing visuals, and optimizing user journeys within marketing funnels.

• Design System Leadership: Grow into a role responsible for architecting and scaling design systems for complex products or across multiple brand touchpoints.

• Cross-Functional Operations Acumen: Gain a deeper understanding of marketing and sales operations, learning how design integrates with broader GTM strategies and business objectives.

• AI-Powered Creative Workflows: Explore and integrate emerging AI tools into creative processes, becoming proficient in the future of design execution.

📝 Enhancement Note: The growth trajectory for this role is heavily influenced by its operational context. Moving beyond pure aesthetics to understanding GTM metrics and operational efficiency will be key for advancement, potentially into roles like Senior Brand Designer, Design Operations Specialist, or even GTM Operations Manager with a design specialization.

🌐 Work Environment

Office Type: The role requires 100% on-site presence in São Paulo (Pinheiros). This suggests a traditional office environment designed for collaboration and focused work.

Office Location(s): São Paulo, specifically the Pinheiros neighborhood, known for its vibrant business and cultural scene, offering accessibility and a dynamic work setting.

Workspace Context:

• Collaborative Hub: The office is likely designed to foster direct interaction between teams, facilitating quick feedback loops and knowledge sharing essential for efficient operations.

• Technology-Rich: As a leading AI company, expect access to modern design tools, high-performance hardware, and potentially internal platforms that streamline creative workflows.

• Team Interaction: Opportunities to engage directly with Marketing, Sales, and Product teams, fostering a holistic understanding of business objectives and operational challenges.

Work Schedule: Standard Monday-Friday work week, aligning with typical business operations. The on-site requirement emphasizes the importance of in-person collaboration and team cohesion for operational effectiveness.

📝 Enhancement Note: The mandatory on-site requirement underscores the company's value for in-person collaboration, team synergy, and potentially a more structured work environment conducive to executing operational tasks efficiently.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Interview: Focuses on aligning expectations, reviewing your professional journey, and assessing your motivation for joining Enter and this specific role. Be prepared to discuss your career path and why this "hands-on" Brand Designer role aligns with your goals.

• Technical Case Study: A design challenge centered around a real product problem, evaluating both UX/UI thinking and strategic reasoning. Prepare to demonstrate how you approach problem-solving from a design perspective, considering user needs and business objectives.

• Hiring Manager Interview: In-depth discussion about your technical case study, focusing on your design choices, strategic thinking, and your consultative approach to projects. Showcase your ability to articulate your design process and its impact.

• Cultural Interview: A conversation with senior leaders assessing your alignment with Enter's core values (Impact, Speed, Autonomy, Intellectual Humility, Transparency). Prepare examples that illustrate how you embody these values in your work.

Portfolio Review Tips:

• Highlight Performance Metrics: For each project, clearly state the objective, your role, the design solutions implemented, and crucially, the quantifiable results (e.g., % increase in CTR, conversion rate improvement, engagement lift).

• Showcase Process & Problem-Solving: Don't just show the final output. Include sketches, wireframes, user flows, and explain your decision-making process, especially how you addressed challenges or constraints.

• Demonstrate Tool Proficiency & Consistency: Ensure your portfolio reflects mastery of Figma, Photoshop, and Illustrator. Highlight examples where you maintained strict brand consistency across various applications.

• Tailor to B2B/SaaS: If you have experience in B2B or SaaS, emphasize projects that showcase your understanding of communicating complex value propositions to corporate audiences.

• Prepare a Walkthrough: Be ready to present your portfolio concisely, focusing on 2-3 key projects that best represent your skills for this specific role.

Challenge Preparation:

• Deconstruct the Brief: Thoroughly understand the problem statement, target audience, and desired outcomes.

• Think Operationally: Consider how your design solution can be implemented efficiently, scaled, and measured. How does it fit into existing marketing or sales workflows?

• Articulate Your Strategy: Clearly explain the rationale behind your design choices, linking them back to user needs, business goals, and performance metrics.

• Be Ready for Questions: Anticipate questions about your process, alternative solutions, and how you'd handle feedback or conflicting requirements.

📝 Enhancement Note: For a role with a strong operational component, interview preparation should focus on demonstrating not just creative skill but also efficiency, data-driven decision-making, and the ability to collaborate effectively within a GTM framework. The portfolio is the primary tool to showcase these operational design capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system management. Expect advanced usage for complex layouts, component creation, and team collaboration.

• Adobe Creative Suite: Proficiency in Photoshop for image manipulation and Illustrator for vector graphics and illustration is required for creating diverse marketing and sales assets.

Analytics & Reporting:

• While not a direct requirement for the designer, understanding how design impacts metrics tracked by tools like Google Analytics, Mixpanel, or Amplitude is crucial. Familiarity with how these tools report on user behavior and conversion will inform design decisions. CRM & Automation:

• Exposure to CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot) is beneficial, as the designer will create assets used within these systems for campaigns and sales outreach. Understanding how these tools function helps in designing effective collateral.

📝 Enhancement Note: The emphasis on Figma, Photoshop, and Illustrator is standard. However, the "Design de Performance" aspect implies a need for the designer to understand the outputs and impacts measured by analytics and CRM tools, even if they aren't directly operating them. This operational awareness is key.

👥 Team Culture & Values

Operations Values:

• Obsession with Impact: A relentless focus on delivering results that demonstrably move the needle for clients and the company, particularly in revenue generation and efficiency gains.

• Speed and Autonomy: A culture that values quick decision-making and ownership, empowering individuals to take initiative and drive projects forward without excessive bureaucracy.

• Intellectual Humility: An environment where learning, teaching, and admitting knowledge gaps are encouraged. This fosters continuous improvement and collaborative problem-solving.

• Transparency: Openness about successes and failures, creating a safe space for learning and rapid iteration, crucial for operational agility.

Collaboration Style:

• Cross-Functional Integration: Expect seamless collaboration with Marketing, Sales, and Product teams, requiring clear communication and a shared understanding of GTM objectives.

• Process Review & Feedback: A culture that embraces constructive feedback and iterative refinement of designs and processes to achieve optimal outcomes.

• Knowledge Sharing: Active participation in sharing insights, best practices, and learnings, contributing to a collective growth mindset within the team and across departments.

📝 Enhancement Note: The company's stated values directly translate into an operational mindset: impact-driven, agile, learning-oriented, and transparent. These are hallmarks of successful GTM and operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Performance Metrics: The primary challenge will be to create visually compelling designs that also drive measurable user action and conversion, requiring a nuanced approach to creative execution.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to evolving campaign needs, market feedback, and business priorities in a scale-up environment demands agility and efficient workflow management.

• Maintaining Brand Consistency Across Diverse Assets: Ensuring a unified brand voice and visual identity across a wide range of marketing, sales, and potentially product-related materials requires meticulous attention to detail and robust processes.

• Integrating AI Tools into Workflows: Staying abreast of and effectively incorporating new AI-powered creative tools to enhance efficiency and explore novel design possibilities.

Learning & Development Opportunities:

• Deep Dive into GTM Operations: Gain hands-on experience understanding the mechanics of marketing campaigns, sales cycles, and how design directly influences GTM success.

• Specialization in Performance-Driven Design: Develop advanced skills in conversion rate optimization (CRO) through design, A/B testing, and user behavior analysis.

• Design System Architecture: Opportunities to contribute significantly to or lead the development and maintenance of complex design systems.

• Exposure to AI Innovation: Work at the forefront of AI application in business, potentially exploring generative design tools and their impact on creative industries.

📝 Enhancement Note: The challenges highlight the operational demands of the role, requiring adaptability, efficiency, and a data-driven approach. The growth opportunities are directly tied to developing expertise in GTM operations and leveraging advanced technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing asset that significantly improved a key performance metric. What was the metric, how did you approach the design, and what were the results?" (Focus on quantifiable impact and process.)

• "How do you balance maintaining a strong brand identity with the need for high-performance, conversion-focused design?" (Demonstrate understanding of both aesthetic and operational goals.)

• "Walk us through your process for creating a sales enablement presentation deck from brief to final delivery. How do you ensure it effectively communicates value and supports the sales team?" (Showcase workflow, collaboration, and strategic thinking.) Company & Culture Questions:

• "Based on our company mission and values, how do you see your role as a Brand Designer contributing to Enter's goal of making Brazil a leader in AI?" (Connect your work to the bigger picture and company vision.)

• "Describe a time you had to collaborate with marketing or sales teams who had different priorities or perspectives. How did you navigate that to achieve a successful outcome?" (Illustrate collaborative problem-solving and communication skills.)

• "How do you stay updated on design trends, particularly those related to AI and performance marketing?" (Show commitment to continuous learning and industry relevance.) Portfolio Presentation Strategy:

• Quantify Everything: For each project presented, aim to include specific metrics and results. If exact numbers aren't available, describe the intended impact and how success would be measured.

• Tell a Story: Structure your portfolio presentation around the problem, your process, the solution, and the outcome. Explain why you made certain design decisions.

• Highlight Operational Aspects: Emphasize your role in asset management, adherence to brand guidelines, collaboration with stakeholders, and any contributions to design systems or process improvements.

• Be Ready for Technical Deep Dives: Anticipate questions about your specific design choices, tool usage, and how you handle feedback or critique.

📝 Enhancement Note: Interview preparation should strongly emphasize the operational aspects of design: measurability, efficiency, collaboration, and strategic alignment with GTM objectives. Demonstrating an understanding of business impact is as critical as showcasing creative talent.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on ashbyhq.com.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating performance design (with metrics), sales enablement collateral, and any experience with design systems or brand guideline adherence. Tailor your case studies to highlight your "hands-on" execution capabilities.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, proficiency in Figma, Photoshop, and Illustrator, and any relevant experience in SaaS, B2B, or high-growth environments. Use keywords such as "Brand Design," "Performance Marketing," "Sales Enablement," and "Design System."

• Interview Preparation: Practice articulating your design process and the business impact of your work. Prepare to discuss your portfolio projects in detail, focusing on problem-solving, collaboration, and quantifiable results. Be ready to address the company's values and your motivation for joining Enter.

• Company Research: Thoroughly research Enter's mission, values, and current focus on AI and business operations in Brazil. Understand their target market and how design contributes to their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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