Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: BJAK

Location: Jakarta, Indonesia (Remote)

Job Type: FULL_TIME

Category: Brand & Creative Operations

Date Posted: 2026-05-04

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of impactful visual design assets for diverse marketing campaigns, social media, web, product visuals, and collateral, ensuring alignment with BJAK's brand strategy.

• Drive the evolution and consistent application of BJAK's brand identity across all customer and internal touchpoints, maintaining a premium and cohesive visual experience.

• Foster strong cross-functional collaboration with marketing, content, product, and performance teams to deliver on-brand creative solutions that achieve measurable business results.

• Develop and maintain comprehensive brand guidelines and visual standards to ensure clarity and consistency in all creative outputs.

• Mentor and guide junior designers, promoting a culture of creative excellence and high-quality execution within the design team.

📝 Enhancement Note: While the role is "Brand Designer," its core responsibilities heavily involve operationalizing brand strategy through design execution and ensuring consistency across various GTM functions. This places it within a broader "Brand & Creative Operations" umbrella, requiring not just creative talent but also an understanding of how design supports business objectives and operational workflows.

📈 Primary Responsibilities

• Lead the conceptualization and execution of visually compelling design assets for digital marketing campaigns, social media content, website elements, product interfaces, and internal marketing materials.

• Actively contribute to the refinement and strategic evolution of BJAK's brand identity, ensuring its clear, consistent, and premium representation across all communication channels.

• Partner closely with marketing, content, product development, and performance teams to translate business objectives into effective and on-brand design solutions.

• Design user-centric visuals tailored to engage diverse audiences, including consumers, business partners, and internal stakeholders.

• Develop, update, and enforce BJAK’s brand guidelines and visual standards, ensuring all creative output adheres to established aesthetic and messaging principles.

• Provide mentorship and creative direction to junior designers, fostering their growth and ensuring the quality and consistency of their design work.

• Report directly to the Creative Manager, contributing to strategic discussions and the overall brand direction of the company.

📝 Enhancement Note: The responsibilities highlight a blend of creative leadership and operational execution. The emphasis on "driving results" and "collaborating with performance teams" indicates a data-informed approach to design, common in GTM operations. The mentorship aspect also suggests a growing team where operational efficiency through knowledge transfer is valued.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically preferred for roles of this nature, demonstrating foundational understanding.

Experience: 5–8 years of professional experience in brand design, graphic design, or a similar creative role, with a proven track record of developing and executing brand strategies.

Required Skills:

• Demonstrated expertise in brand storytelling and creating impactful visual designs that resonate with target audiences.

• Proficient in transforming complex creative briefs into clear, engaging, and on-brand visual assets.

• Strong attention to detail coupled with a comprehensive understanding of brand perspective and strategic alignment.

• Proactive and self-motivated, capable of taking ownership of projects from initial concept through to final delivery.

• Up-to-date knowledge of current digital design trends, motion design principles, and the application of AI-assisted tools in the creative process.

• Ability to work effectively in a dynamic, fast-paced environment with a high volume of iterative design tasks.

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced proficiency in Figma for collaborative design and prototyping.

• Experience with motion design tools such as Adobe After Effects or Premiere Pro.

• Strong command of layout principles, typography, composition, and maintaining brand consistency.

Preferred Skills:

• Experience designing creative assets specifically for performance marketing campaigns.

• Skills in advanced motion graphics, sound editing, or basic visual effects (VFX).

• Familiarity with the implementation and management of design systems, templates, and brand asset libraries.

📝 Enhancement Note: The experience requirement of 5-8 years, coupled with the "mentor junior designers" responsibility, suggests this role is positioned as a senior individual contributor or a potential lead for a small team, requiring a strong operational understanding of design processes and team management. The emphasis on AI tools points to forward-thinking operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that clearly showcases a strong narrative in brand storytelling and exceptional visual execution across various media.

• Demonstrations of how design solutions have directly contributed to campaign success or business objectives.

• Examples of evolving or strengthening a brand identity through systematic design application.

Process Documentation:

• Ability to articulate the design process used for key projects, including ideation, iteration, feedback incorporation, and final delivery.

• Examples of how brand guidelines were developed, maintained, and applied systematically across different projects and platforms.

• Documentation or discussion of how design projects were managed within a collaborative team environment, potentially involving project management tools or workflows.

📝 Enhancement Note: For a Brand Designer role, the "portfolio" is essentially the operational output. The requirement to showcase "how design supports business objectives" and "systematic application" implies a need for candidates to demonstrate not just creative skill but also an operational understanding of design's impact and management.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-8 years), location (Jakarta, Indonesia), and the fully remote nature of the role, a competitive annual salary range for a Brand Designer in Indonesia would typically fall between IDR 180,000,000 to IDR 300,000,000. This estimate considers the specialized skills in brand identity, digital design, and motion graphics, as well as the company's stated goal of competitive compensation.

Benefits:

• Competitive salary package, reflecting the candidate's experience and contribution.

• Opportunity for career growth and advancement into creative leadership roles.

• Ownership and creation of high-impact visuals that reach millions of users globally.

• A dynamic and collaborative team environment that values clear thinking, strong design execution, and innovation.

• A company culture that actively encourages creativity, experimentation, and continuous learning.

• Remote working flexibility, allowing for work-life balance and autonomy within Indonesia.

Working Hours: The standard working hours are typically 40 hours per week, aligning with full-time employment. However, the remote nature and fast-paced environment may require flexibility to meet project deadlines and collaborate across different time zones or during peak periods.

📝 Enhancement Note: The salary estimate is based on general market data for experienced designers in Indonesia and the tech/startup sector, considering the company's profile. "Competitive salary" is a standard benefit, and the role's impact ("millions of users") justifies a strong offering. The "opportunity to grow into a creative leadership role" is a significant career development benefit.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on developing superior application platforms, with a notable presence in the insurance technology sector in Southeast Asia. BJAK is leveraging AI to build new applications.

Company Size: BJAK operates with a "densely talented, highly motivated" team within a "very flat organization." This suggests a lean, agile structure, likely ranging from 50-200 employees, where individual contributions are highly visible and impactful.

Founded: While the founding date isn't explicitly stated, the company has established itself as a leader in Southeast Asia's insurance platform space and is now expanding into new AI-integrated applications. This history indicates a company with a proven track record and a forward-looking vision.

Team Structure:

• The design team is likely small but crucial, reporting to a Creative Manager. This structure allows for direct communication and rapid decision-making.

• The role involves significant collaboration with marketing, content, product, and performance teams, indicating a cross-functional operational model where design is integrated into broader GTM and product development processes.

Methodology:

• BJAK emphasizes "engineering and product excellence," suggesting a data-driven and results-oriented approach to all functions, including design.

• The company's mission to create "successful businesses while contributing positively to society by making it more efficient" implies a focus on impact and practical value in their applications and marketing efforts.

• The integration of AI technologies points to a commitment to innovation and leveraging cutting-edge tools for efficiency and enhanced product offerings.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture described—flat, agile, and focused on excellence—suggests that operations roles like Brand Design are expected to be highly autonomous, proactive, and results-driven. The emphasis on "hands-on" contribution means designers are not just executors but also problem-solvers integrated into the business's operational fabric.

📈 Career & Growth Analysis

Operations Career Level: This Brand Designer role is positioned at a Mid-Senior level. With 5-8 years of experience required and the responsibility to mentor junior designers, the individual is expected to operate with significant autonomy, drive design initiatives, and contribute strategically to brand development. This level indicates a transition from execution-focused roles to those involving leadership, mentorship, and direct impact on business outcomes.

Reporting Structure: The role reports directly to the Creative Manager. This provides a clear line of reporting for creative direction, feedback, and career development. The flat organizational structure implies that interactions with other departments and potentially senior leadership will be common, offering exposure to broader business strategy.

Operations Impact: The Brand Designer's impact is directly tied to how effectively visual communication drives business objectives. This includes:

• Enhancing brand recognition and perception among millions of users.

• Supporting marketing campaigns and performance initiatives that drive user acquisition and engagement.

• Ensuring brand consistency across all customer touchpoints, which is crucial for trust and customer experience operations.

Growth Opportunities:

• Creative Leadership: The stated opportunity to "grow into a creative leadership role" suggests a clear path for advancement, potentially to a Creative Manager or Head of Design position as the company scales.

• Skill Specialization: Opportunities to deepen expertise in specific areas like motion graphics, AI-assisted design, or performance marketing visuals through project work and continuous learning.

• Cross-functional Exposure: Working closely with product, marketing, and performance teams provides valuable insights into broader business operations, potentially opening doors to roles in product marketing, GTM strategy, or even product management.

• Mentorship Development: Developing leadership and coaching skills through mentoring junior designers, which is a critical step in career progression for senior creative professionals.

📝 Enhancement Note: The growth analysis focuses on how a creative role like Brand Designer functions within an operational context. The "Operations Impact" section specifically frames the designer's work through the lens of business objectives and customer experience operations. The growth opportunities are tied to both creative specialization and operational leadership.

🌐 Work Environment

Office Type: This is a fully remote position, offering significant flexibility for employees based within Indonesia. The company operates with a lean, flat structure, suggesting a focus on asynchronous communication and digital collaboration tools rather than a traditional physical office setting for daily work.

Office Location(s): While the company headquarters are in Jakarta, Indonesia, this role is designated as remote, meaning employees are not required to be physically present in an office. This remote-first approach within Indonesia allows for a broad talent pool and greater work-life integration for employees.

Workspace Context:

• Collaborative Environment: The remote setup necessitates a strong reliance on digital collaboration tools (e.g., Slack, Zoom, Figma) for team interaction and project execution. This environment demands proactive communication and clear articulation of ideas.

• Tools & Technology: Employees are expected to have access to reliable internet and a suitable workspace to effectively utilize the company's core technology stack, including Adobe Creative Suite, Figma, and potentially project management software.

• Team Interaction: While remote, the company culture encourages collaboration. This means designers will engage in virtual meetings, design reviews, and brainstorming sessions with cross-functional teams.

Work Schedule: The standard working hours are 40 hours per week. However, as a remote role in a fast-paced tech environment, there's an expectation of flexibility to accommodate project deadlines, team syncs, and potentially collaboration with stakeholders in different time zones. Effective time management and proactive communication are key to navigating this.

📝 Enhancement Note: The "Workspace Context" highlights how a remote operations role requires specific digital tools and communication strategies to maintain productivity and collaboration, which are critical for operational efficiency in a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative alignment with BJAK's brand.

• Portfolio Presentation & Discussion: A session where you present your portfolio, discuss your design process, highlight key projects, and explain how your work has driven business results. Be prepared to discuss specific case studies and your approach to brand strategy.

• Skills Assessment/Creative Challenge: Potentially a small design exercise or a more in-depth case study to evaluate your problem-solving skills, creative thinking, and proficiency with design tools (e.g., Figma, Adobe Suite). This may involve translating a brief into a visual concept.

• Cross-functional Interviews: Meetings with members from marketing, product, or content teams to assess collaboration style, communication skills, and ability to work within a GTM operations framework.

• Hiring Manager/Creative Manager Interview: A final discussion to delve into your experience, career aspirations, cultural fit, and understanding of BJAK's mission and brand.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your brand design expertise, storytelling ability, and impact. Prioritize projects that align with BJAK’s industry or target audience if possible.

• Showcase Process: For each project, clearly articulate the brief, your strategic approach, the challenges faced, your design process (ideation, iteration, tools used), and the outcomes or impact achieved. Use visuals to walk through your thinking.

• Quantify Impact: Wherever possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive brand perception shifts).

• Highlight Brand Evolution/Consistency: If you have experience in evolving or maintaining brand guidelines, ensure these projects are well-represented to showcase your operational understanding of brand management.

• Prepare for AI/Motion Discussion: Be ready to discuss your experience or interest in AI tools for design and your skills in motion graphics, as these are highlighted as important.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's current brand identity, mission, and target audience. Think about how you would approach designing for a company in the tech/insurance sector with a global ambition.

• Simulate Design Briefs: Practice translating hypothetical briefs into visual concepts under timed conditions, focusing on clarity, originality, and strategic alignment.

• Articulate Your Rationale: For any design challenge, be prepared to clearly explain why you made specific design choices, linking them back to the brief and potential business objectives.

📝 Enhancement Note: This section focuses heavily on how a Brand Designer's application and interview process are operationalized. The emphasis on portfolio curation, process articulation, and quantifying impact are key for demonstrating operational effectiveness beyond just creative talent. The "creative challenge" is framed as a test of operational design thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for advanced graphic design, photo editing, and illustration (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative UI/UX design, prototyping, and efficient workflow management, especially in a remote team environment.

• Motion Design Tools: Adobe After Effects and/or Premiere Pro for creating dynamic visual content such as animations, explainer videos, and social media clips.

Analytics & Reporting:

• While not directly a primary tool for a Brand Designer, understanding how design impacts performance is key. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to interpret campaign performance and A/B test results would be beneficial for data-informed design decisions.

CRM & Automation:

• No direct CRM or automation tool usage is expected for this role, but an understanding of how marketing automation platforms and CRMs are used in GTM strategies would provide context for how design assets are deployed and tracked.

• Familiarity with design system tools or brand asset management platforms might be relevant for maintaining consistency and efficiency.

📝 Enhancement Note: The technology stack for a Brand Designer is tools-focused but directly supports operational goals by enabling efficient creation, collaboration, and deployment of brand assets. Highlighting Figma and motion tools emphasizes their operational importance beyond traditional graphic design.

👥 Team Culture & Values

Operations Values:

• Excellence & Impact: A drive for high-quality execution and a focus on creating designs that have a tangible positive impact on business objectives and user experience.

• Efficiency & Agility: Embracing fast-paced workflows, iterative design processes, and leveraging tools like Figma and AI to maximize productivity.

• Collaboration & Transparency: Open communication, proactive feedback exchange, and a willingness to work closely with cross-functional teams to achieve shared goals.

• Innovation & Adaptability: Staying current with design trends, embracing new technologies (like AI), and being open to experimentation and learning.

• Ownership & Accountability: Taking responsibility for projects from conception to completion and being accountable for the quality and effectiveness of design work.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in cross-functional teams, contributing creative perspectives to marketing strategies, product development, and performance initiatives.

• Constructive Feedback: A culture that encourages open and honest feedback on designs to ensure continuous improvement and alignment with brand and business goals.

• Knowledge Sharing: Encouraging designers to share insights, best practices, and learnings, particularly in areas like new design tools, trends, or successful campaign approaches.

📝 Enhancement Note: This section translates company values into operational behaviors expected from a designer. The emphasis on "Excellence & Impact" and "Efficiency & Agility" directly aligns with revenue and GTM operations priorities.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Effectively translating BJAK's business goals and marketing KPIs into compelling visual designs that are both aesthetically pleasing and strategically effective.

• Maintaining Brand Consistency Across Diverse Platforms: Ensuring a unified brand voice and visual identity across a wide range of touchpoints, from digital campaigns to product interfaces, especially in a remote, high-iteration environment.

• Adapting to Rapid Technological Advancements: Keeping pace with evolving design tools, AI capabilities, and digital trends to maintain a competitive edge and drive innovation in creative output.

• Managing Stakeholder Expectations: Effectively communicating design rationale and managing feedback from various stakeholders across different departments, each with potentially unique priorities.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Deepening expertise in advanced features of Adobe Creative Suite, Figma, and motion graphics software, potentially through online courses or workshops.

• AI in Design: Exploring and integrating AI-powered design tools and workflows to enhance creative ideation, asset generation, and production efficiency.

• Performance Marketing Design: Developing a stronger understanding of conversion-focused design principles, A/B testing methodologies, and optimizing visuals for campaign performance.

• Creative Leadership Skills: Developing mentorship, project management, and strategic planning skills through hands-on experience and potential leadership opportunities within the team.

📝 Enhancement Note: The challenges listed are framed from an operational perspective, focusing on the practical difficulties of applying creative skills within a business context. The growth opportunities are geared towards enhancing both creative and operational capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong creative vision with strict brand guidelines. How did you ensure both were met?" (Assesses understanding of brand operations and strategic compromise.)

• "Walk us through a campaign you designed from concept to execution. What was your process, what tools did you use, and what was the impact?" (Evaluates process, tool proficiency, and ability to articulate results.)

Company & Culture Questions:

• "What interests you about BJAK's mission and its role in the insurance/tech industry?" (Assesses cultural fit and genuine interest.)

• "How do you stay updated on design trends and new technologies like AI? How have you incorporated them into your workflow?" (Gauges proactivity and forward-thinking approach.)

Portfolio Presentation Strategy:

• Storytelling is Key: Structure your portfolio presentation as a narrative for each project. Start with the problem/brief, detail your solution/process, and conclude with the results/impact.

• Focus on Process & Rationale: Don't just show the final designs; explain why you made certain choices. This demonstrates your strategic thinking and operational approach to design.

• Quantify Impact: Use data, metrics, or testimonials to back up the success of your designs. This is crucial for demonstrating ROI and operational effectiveness.

• Be Prepared for Technical Questions: Be ready to discuss your proficiency with Figma, Adobe Creative Suite, and motion tools in detail, and how you leverage them for efficiency.

📝 Enhancement Note: The interview questions are designed to probe not just creative ability but also operational thinking, strategic alignment, and collaborative potential, crucial for a role integrated into GTM and product operations.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight experience in brand identity development, campaign design, cross-functional collaboration, and proficiency with key design tools (Figma, Adobe Suite, motion graphics). Use keywords from the job description and focus on quantifiable achievements.

• Curate Your Portfolio: Select your most relevant and impactful projects. Ensure your portfolio clearly demonstrates your brand storytelling, visual execution, and any experience with AI tools or performance marketing. Prepare to present it effectively, focusing on process and outcomes.

• Prepare Your Narrative: Practice articulating your design process, strategic rationale, and the impact of your work. Be ready to discuss how you collaborate with marketing, content, and product teams.

• Research BJAK: Understand BJAK's mission, its current brand presence, and its position within the tech and insurance industries. This will help you tailor your responses and demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.