Brand and Marketing Designer

📍 Job Overview

Job Title: Brand and Marketing Designer

Company: Platos Health

Location: Lagos, Nigeria (Remote OK)

Job Type: Full-Time

Category: Marketing & Brand Design / Operations

Date Posted: May 11, 2026

Experience Level: 2-5 Years Professional Experience

🚀 Role Summary

• Spearhead the visual identity and brand perception of Platos Health across all external touchpoints, ensuring a cohesive and compelling brand narrative.

• Drive the design and execution of marketing campaigns, digital assets, and web presence to enhance customer engagement and conversion rates.

• Own the end-to-end design and build process for marketing websites and landing pages using Webflow, incorporating SEO and accessibility best practices.

• Develop distinctive hardware packaging and product collateral that reflects the Platos brand quality and innovation.

• Maintain and evolve the comprehensive Platos brand system, ensuring consistency and enabling self-service for internal teams and external partners.

📝 Enhancement Note: While the core of this role is Brand and Marketing Design, its responsibilities heavily overlap with operational execution within the Go-To-Market (GTM) function. The emphasis on website builds, collateral creation, brand system stewardship, and AI-assisted production highlights a need for operational efficiency and process-driven design. This role requires a blend of creative vision and practical, systems-thinking to ensure brand consistency and scalability.

📈 Primary Responsibilities

• Marketing & Brand Design: Develop and design campaign assets for social media, paid advertising, email marketing, and content channels. Produce creative assets for product launches and announcements, ensuring visual consistency across all marketing surfaces (typography, color, imagery, tone). Translate complex product narratives into clear, on-brand, and conversion-focused visuals.

• Web Design & Build (Webflow): Design, build, and maintain landing pages, marketing pages, and CMS-driven content on Webflow. Ensure responsive design integrity and update website content to reflect current product positioning and value propositions. Integrate on-page SEO, accessibility standards, and performance best practices into all web design and build efforts. Collaborate with developers for advanced functionalities.

• Hardware Packaging & Product Assets: Design packaging for the Platos Monitor hardware line, managing the process from concept to print-ready files. Create in-box materials such as quick-start guides, instruction inserts, and regulatory labels. Curate product photography and 3D renders for various channels, and collaborate with operations and suppliers to meet manufacturing specifications.

• Sales & Partner Collateral: Design sales decks, partner pitch materials, and one-pagers for distribution and wellness channels. Produce co-branded materials for B2B2C partners. Develop and maintain a library of reusable templates to empower sales and partnership teams for efficient self-service. Support investor and stakeholder communication assets.

• Brand System Stewardship: Maintain and evolve the Platos brand system, including guidelines, typography, color palettes, iconography, photography direction, and visual tone of voice. Curate and organize the central asset library for easy access by internal teams and external partners. Ensure brand consistency between marketing surfaces and the product itself in coordination with the Product Design function.

• AI-Assisted Production & Velocity: Leverage AI design tools for ideation, asset production, and iteration across marketing, web, and packaging workflows. Maintain a high quality bar for all AI-generated outputs, ensuring they meet Platos' visual standards. Build and document repeatable workflows combining AI tools with traditional design craft for enhanced efficiency.

📝 Enhancement Note: The core responsibilities indicate a strategic need for a designer who can operate with significant autonomy and a systems-thinking approach. The emphasis on "conversion-aware" visuals, "SEO, accessibility, and performance best practices," and "reusable templates" points to a role that is deeply integrated into the operational efficiency of the marketing and sales functions. The AI-assisted production aspect suggests a forward-thinking approach to workflow optimization.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 4+ years of professional experience in brand, marketing, or communication design, ideally within a fast-paced tech startup or a top-tier agency environment.

Required Skills:

• Strong fundamentals in typography, grid systems, alignment, hierarchy, color theory, and spatial design.

• Demonstrated expertise in designing for marketing campaigns across digital channels (social, paid, email, content).

• Proven proficiency in Webflow for designing and building responsive web pages and CMS-driven content.

• Advanced skills in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience in print and packaging design, including understanding of bleed, dielines, CMYK workflows, and supplier handoff processes.

• Proactive ownership mentality, with the ability to identify issues, propose solutions, and drive projects forward without constant direction.

• Capability to manage multiple, parallel design briefs across various channels (marketing, web, packaging, sales collateral) while maintaining high quality.

Preferred Skills:

• Experience with AI design tools for image generation, ideation, and workflow acceleration.

• Familiarity with on-page SEO principles and accessibility standards (WCAG).

• Basic understanding of HTML/CSS for Webflow development collaboration.

• Experience in product photography curation or art direction.

• Familiarity with 3D rendering software for product visualization.

• Experience in designing for B2B2C partnership materials.

📝 Enhancement Note: The requirements emphasize a blend of creative talent and practical operational skills. Proficiency in Webflow and AI design tools, alongside traditional design software, suggests a need for a designer who can not only create visually appealing assets but also execute them efficiently and at scale, directly impacting marketing operations and GTM velocity. The "system, not a mood board" requirement highlights a structured, operational approach to brand building.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong visual identity and narrative development across various marketing touchpoints.

• Showcase end-to-end Webflow design and build projects, highlighting responsiveness and CMS implementation.

• Include examples of print or packaging design, detailing the production process and final output.

• Present case studies of marketing campaign asset creation, illustrating the strategy behind the visuals and their intended impact.

• Feature examples of brand system development or stewardship, showing how guidelines and assets are managed and applied consistently.

Process Documentation:

• For each case study, outline the design process from brief to final delivery, including ideation, iteration, and stakeholder feedback loops.

• Detail the workflow for website updates and content management within Webflow.

• Explain the steps involved in preparing print-ready files and collaborating with manufacturers for packaging.

• Document how the brand system is maintained and how assets are organized for self-service.

• Illustrate the process of integrating AI tools into the design workflow and maintaining quality control.

📝 Enhancement Note: For a Brand and Marketing Designer role with significant operational components, a portfolio must go beyond aesthetics. It needs to showcase a structured approach to design execution, system thinking, and process efficiency, especially concerning Webflow builds, brand asset management, and the integration of AI tools. This demonstrates an ability to contribute to the operational pipeline of marketing and GTM efforts.

💵 Compensation & Benefits

Salary Range: ₦550,000 - ₦700,000 per month (NGN). This range is competitive for a Brand and Marketing Designer with the specified experience level in Lagos, Nigeria, considering the full-time, remote-friendly nature of the role and the company's focus on growth and innovation.

Benefits:

• Health Insurance: Comprehensive coverage for medical needs.

• Free Access to Platos Products: Enjoy the company's innovative health solutions.

• Company-Provided Work Device: Essential tools for effective work.

• Professional Development Fund: Budget allocated for continuous learning, skill enhancement, and industry conferences.

• Project Bonuses: Additional compensation tied to successful project outcomes and campaign performance.

• Stock Options: Equity participation, aligning employee success with company growth.

Working Hours: Standard full-time work hours (approximately 40 hours per week), with flexibility to accommodate remote work arrangements and asynchronous collaboration across different time zones.

📝 Enhancement Note: The salary range provided is based on the input data. For operations-focused roles in Lagos, Nigeria, this range is considered competitive for mid-level design professionals. The benefits package is robust, including elements like stock options and a professional development fund, which are attractive for individuals looking for growth and long-term engagement in a mission-driven tech environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Health & Wellness. Platos Health operates at the intersection of technology and preventive healthcare, aiming to make health services more accessible, particularly in underserved markets. This industry context implies a mission-driven culture focused on impact and innovation.

Company Size: The input data does not explicitly state company size. However, the mention of entering "its next phase," "scaling the team," and offering "stock options" suggests a growing startup or a scale-up company, likely in the range of 50-250 employees. This size typically fosters a dynamic, agile environment where individual contributions have a significant impact.

Founded: The founding date is not provided. However, the company's focus on innovation and market expansion implies a relatively modern establishment, likely within the last 5-10 years, positioning it within the current tech landscape.

Team Structure:

• The role reports to a Marketing or Brand leadership position, working closely with the marketing team.

• Collaboration is expected with Product Design (for brand consistency with the product UI/UX), Operations (for packaging and supplier coordination), Sales, and Partnership teams.

Methodology:

• Data-Driven Design: Decisions are informed by market insights, campaign performance metrics, and user feedback to ensure designs are effective and aligned with business objectives.

• Agile & Iterative: The company likely employs agile methodologies, encouraging rapid iteration, testing, and continuous improvement in design and marketing efforts.

• Systems Thinking: A focus on building and maintaining robust brand systems and efficient workflows to support scalable growth.

Company Website: https://www.platoshealth.com/about-us#careers

📝 Enhancement Note: As a growing health tech company, Platos Health likely cultivates a culture that values innovation, collaboration, and a strong sense of purpose. For a designer, this means being part of a team that is making a tangible difference, with opportunities to shape the brand's visual narrative as the company expands. The remote-friendly aspect suggests a trust-based, results-oriented work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer, with the potential for growth into senior or lead positions. The "4+ years of professional experience" requirement aligns with this level. The scope of ownership across brand, marketing, web, and packaging indicates a significant level of responsibility typical for a mid-level professional ready to take on more strategic design challenges.

Reporting Structure: The role likely reports to a Marketing Manager, Head of Marketing, or a Brand Director. This provides a clear reporting line for guidance, feedback, and career development discussions within the marketing function.

Operations Impact: This role has a direct and substantial impact on the company's operational efficiency and GTM success. By creating conversion-aware marketing assets, optimizing website performance, and streamlining collateral production, the designer directly contributes to lead generation, customer acquisition, and brand recognition. The stewardship of the brand system ensures operational consistency across all external communications, reducing friction for other departments and partners.

Growth Opportunities:

• Brand Lead / Head of Brand: As the team scales, there is a clear path to leading the brand function, managing a team of designers, and setting the strategic direction for Platos' visual identity.

• Specialization in Product Marketing Design: Opportunity to focus on the intersection of product and marketing, translating product value propositions into compelling marketing narratives and assets.

• Process Improvement & Automation: Develop expertise in leveraging AI and other tools to optimize design workflows, becoming a go-to person for design operations efficiency.

• Cross-Functional Leadership: Gain experience working closely with product, operations, and sales teams, providing opportunities for broader business understanding and potential movement into related GTM strategy roles.

📝 Enhancement Note: The growth opportunities are strongly tied to the operational aspects of the role. Developing expertise in Webflow, AI tools, and brand system management within a growing company can lead to leadership roles focused on scaling marketing operations and brand execution. The emphasis on "defining brand moment" suggests significant impact and visibility for career advancement.

🌐 Work Environment

Office Type: This position is designated as "Remote OK," indicating that the primary work environment is remote. However, the company might have a physical office presence in Lagos, Nigeria, or potentially other locations (like Los Angeles, as per derived remote locations), which could be an option for hybrid work or in-person collaboration.

Office Location(s): While the primary work location is Lagos, Nigeria, the "Remote OK" status and potential for collaboration with teams in Los Angeles, California, United States, suggests a globally distributed team. The company headquarters are not explicitly stated but are likely in a major tech hub.

Workspace Context:

• Collaborative Environment: Expect to collaborate actively with marketing, product, sales, and operations teams, often asynchronously through digital tools.

• Technology & Tools: Access to industry-standard design software (Figma, Adobe Creative Suite), Webflow, and AI design tools will be essential. The company provides a work device.

• Team Interaction: Regular virtual team meetings, design reviews, and potentially in-person offsites or workshops (depending on company policy and team structure) are likely avenues for interaction.

Work Schedule: The standard 40-hour work week offers flexibility, enabling employees to manage their schedules effectively. This is particularly beneficial for remote work, allowing for better work-life integration, while ensuring alignment with team project timelines and critical deadlines.

📝 Enhancement Note: The remote-first or remote-friendly nature of this role is a key aspect of the work environment. It necessitates strong self-discipline, excellent communication skills, and comfort with digital collaboration tools. For operations-minded designers, this offers an opportunity to optimize their personal workflow and contribute to a distributed team's operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Be prepared to highlight experience relevant to brand systems, marketing campaigns, and Webflow.

• Portfolio Presentation & Skill Assessment: A session where you present your portfolio, discussing your process, decision-making, and impact. Be ready to articulate how you approach brand consistency, conversion-focused design, and website building. Expect questions on your experience with AI tools and print production.

• Technical/Practical Exercise: A design challenge, likely involving creating a marketing asset, a landing page concept, or refining an existing brand element, possibly with a Webflow component. This assesses your practical skills, speed, and problem-solving approach.

• Team/Culture Fit Interview: Discussion with potential team members (marketing, design, or leadership) to evaluate collaboration style, problem-solving approach, and alignment with Platos Health's mission and values.

• Final Interview: Potentially with senior leadership to discuss strategic vision, long-term impact, and final compensation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your capabilities in brand identity, marketing campaign design, Webflow development, and packaging.

• Tell a Story: For each project, clearly articulate the problem, your solution, your process, the tools used, and the measurable results or impact. Emphasize your operational thinking – how did you ensure efficiency, consistency, or scalability?

• Highlight AI Integration: If applicable, showcase how you've used AI tools to enhance your workflow, ideation, or production speed. Explain the rationale and process.

• Demonstrate System Thinking: Show how you approach design as a system, not just isolated assets. This includes brand guidelines, reusable templates, and consistent application across different mediums.

• Webflow Expertise: If you have strong Webflow examples, be ready to discuss your approach to design, build, responsiveness, and CMS implementation.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant aspects for this role.

Challenge Preparation:

• Understand the Brand: Thoroughly research Platos Health's current brand, mission, target audience, and competitive landscape.

• Focus on Core Responsibilities: Anticipate a challenge related to creating marketing assets, designing a landing page, or evolving a brand element for a specific campaign or product.

• Showcase AI & Webflow: If the challenge allows, consider how you might leverage AI tools for ideation or asset generation, and how your Webflow skills could be applied to a website-related task.

• Process & Rationale: Be ready to explain your design decisions, process, and how your solution aligns with the company's goals and brand.

📝 Enhancement Note: The interview process and portfolio review for this role will heavily scrutinize not just creative talent but also operational efficiency and systems thinking. Applicants should prepare to demonstrate how they manage complex projects, leverage technology (especially AI and Webflow), and contribute to scalable brand execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For UI/UX design, prototyping, and collaborative design workflows. Essential for creating marketing assets, website elements, and brand system components.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating complex digital assets.
  • Illustrator: For vector graphics, logo design, iconography, and detailed illustrations.
  • InDesign: For layout design of brochures, sales decks, packaging inserts, and other print collateral.

• Webflow: For designing, building, and managing marketing websites, landing pages, and CMS-driven content. Proficiency in both design and build aspects is required.

• AI Design Tools: Proficiency in tools for image generation (e.g., Midjourney, DALL-E), AI-powered design plugins within Figma/Adobe, and LLM-assisted ideation tools.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) for understanding website performance and user behavior, which can inform design decisions.

CRM & Automation:

Other Relevant Tools:

• Project Management Software: Tools like Asana, Trello, or Jira for task management and workflow tracking.

• Collaboration Tools: Slack, Microsoft Teams for communication.

• Cloud Storage/Asset Management: Google Drive, Dropbox, or dedicated DAM systems for organizing and sharing brand assets.

📝 Enhancement Note: The technology stack emphasizes a modern, digitally-native approach to design, with a strong focus on website development (Webflow) and AI integration. This indicates a company that values efficiency, scalability, and cutting-edge tools in its marketing operations.

👥 Team Culture & Values

Operations Values:

• Craft & Quality: Upholding a high standard of visual excellence, attention to detail, and meticulous execution in all design outputs.

• Efficiency & Velocity: Embracing tools and processes, including AI, to accelerate production cycles without compromising quality, enabling faster go-to-market strategies.

• Systems Thinking: Approaching brand and design challenges by building scalable systems, consistent guidelines, and reusable assets that support long-term growth and operational ease.

• Data-Informed Creativity: Using performance data and user insights to guide design decisions, ensuring that aesthetics serve strategic objectives and drive measurable outcomes.

• Proactive Ownership: Taking initiative to identify opportunities for improvement, solve problems, and drive projects forward with a sense of responsibility and accountability.

Collaboration Style:

• Asynchronous & Remote-First: Primarily collaborating through digital platforms, fostering clear written communication and documentation.

• Cross-Functional Integration: Working closely with marketing, product, sales, and operations teams, acting as a bridge between creative vision and business objectives.

• Feedback-Driven Iteration: Open to constructive feedback and iterative design processes to refine work and achieve optimal results.

• Knowledge Sharing: Contributing to a culture of learning by sharing best practices, insights from AI tool usage, and design process optimizations.

📝 Enhancement Note: The cultural values highlight a blend of creative excellence with a strong operational mindset. The emphasis on efficiency, systems, and data-informed decisions suggests that Platos Health is building a marketing function that is both creative and highly effective from an operational standpoint.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Vision with Conversion Goals: Ensuring that creative, high-craft brand assets also perform effectively in driving marketing and sales outcomes.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to evolving market needs, product updates, and campaign demands without sacrificing quality.

• Integrating AI Effectively: Mastering the use of AI design tools to enhance workflows while maintaining a unique brand voice and high visual standards, avoiding generic outputs.

• Managing Diverse Deliverables: Juggling multiple projects simultaneously across web, print, digital marketing, and packaging requires strong organizational and prioritization skills.

• Maintaining Brand Consistency Across Channels: Ensuring a unified brand experience across a wide array of touchpoints and potentially remote collaborators.

Learning & Development Opportunities:

• Mastery of Webflow: Deepen expertise in Webflow development, potentially leading to roles focused on website operations and optimization.

• AI Design Specialization: Become a leader in leveraging AI for design production and workflow automation within the company.

• Brand Strategy Development: Contribute to the evolution of the Platos Health brand identity and system as the company grows.

• Cross-Functional Understanding: Gain deeper insights into marketing operations, sales enablement, and product development through close collaboration.

• Industry Trends: Stay ahead of emerging design trends, AI advancements, and best practices in brand and marketing communications.

📝 Enhancement Note: The challenges presented are common in fast-growing tech companies but are directly addressable through the operational skills this role requires. The growth opportunities are substantial, offering pathways into leadership and specialization within the dynamic fields of brand management and marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex product value proposition into a simple, compelling visual for a marketing campaign. What was your process, and what were the results?" (Focus on narrative translation, creative process, and impact measurement.)

• "How do you approach building and maintaining a brand system to ensure consistency across various marketing channels and external partners? Can you walk us through an example?" (Highlight system thinking, documentation, and operational efficiency for self-service.)

• "Describe your experience using Webflow. How do you balance design aesthetics with technical build considerations and SEO best practices?" (Demonstrate practical web development skills and an understanding of web operations.)

Company & Culture Questions:

• "What excites you about Platos Health's mission and our approach to preventive healthcare?" (Research the company's mission and connect it to your personal values.)

• "How do you approach working asynchronously in a remote team environment? What strategies do you use to stay connected and productive?" (Emphasize communication, self-discipline, and proactive engagement.)

Portfolio Presentation Strategy:

• Structure your presentation: Start with an overview of your key strengths and how they align with the role. Then, dive into 2-3 curated case studies.

• Focus on Process & Rationale: For each project, explain the problem, your strategic approach, the design decisions you made, the tools you used (especially Webflow and AI), and the results. Quantify impact where possible.

• Highlight Operational Efficiency: Emphasize how you created reusable assets, streamlined workflows, or ensured scalability, demonstrating your value beyond just aesthetics.

• Be Ready for Technical Deep Dives: Be prepared to discuss the specifics of your Webflow builds, your understanding of print production, and your AI workflows.

• Ask Insightful Questions: Prepare questions about the team structure, current design challenges, brand evolution plans, and how design success is measured.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also a strong operational mindset. Applicants need to articulate how they manage projects efficiently, leverage technology for scale, and contribute directly to business objectives through their design work.

📌 Application Steps

To apply for this Brand and Marketing Designer position:

• Submit your application through the provided Zoho applicant tracking system link.

• Portfolio Customization: Tailor your portfolio to highlight projects that showcase your expertise in brand systems, marketing campaign design, Webflow development, and AI-assisted production. Prioritize case studies that demonstrate process, efficiency, and measurable impact.

• Resume Optimization: Ensure your resume clearly outlines your 4+ years of relevant experience. Use keywords from the job description (e.g., Brand Design, Marketing Design, Webflow, Figma, Adobe Creative Suite, Packaging, AI Design Tools) and quantify your achievements with specific metrics where possible.

• Preparation for Portfolio Walkthrough: Practice presenting your portfolio, focusing on articulating your thought process, design rationale, and operational contributions. Be ready to discuss specific examples of how you've managed complex projects and leveraged technology.

• Company Research: Thoroughly research Platos Health's mission, values, current brand presence, and target market. Understand their product offerings and how design contributes to their overall business strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.