B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago (on behalf of their client)

Location: Brazil

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting static B2B ad creatives for digital advertising platforms, directly impacting campaign performance and lead generation.

• Translate complex GTM strategies, ICP insights, and messaging frameworks into visually compelling and effective advertisements.

• Collaborate cross-functionally with marketing and growth teams to iterate on creative assets based on performance data and A/B testing results.

• Leverage AI design tools to enhance ideation, accelerate creative production workflows, and maintain a competitive edge in ad creative development.

• Manage multiple design projects, ensuring brand consistency and adherence to platform-specific requirements while meeting aggressive deadlines.

📝 Enhancement Note: This role is positioned within a "Marketing Operations" or "Creative Operations" lens due to its focus on performance-driven creative assets, integration with marketing campaigns, and the requirement to work with performance metrics and A/B testing. The emphasis on "high-performing static ad creatives for cold audiences" and translating "go-to-market messaging, campaign strategy, and ICP insights" into "visually compelling ad creatives that drive clicks and conversions" strongly indicates an operations-focused approach to creative execution.

📈 Primary Responsibilities

• Design and produce high-converting static B2B ad creatives tailored for platforms including LinkedIn, Google Display, and Meta, with a focus on driving clicks and conversions from cold audiences.

• Translate campaign briefs, messaging frameworks, and go-to-market (GTM) strategies into visually compelling and persuasive ad concepts that resonate with specific Ideal Customer Profiles (ICPs).

• Develop and execute multiple ad variations for comprehensive A/B testing, optimizing elements such as headlines, imagery, layout, and calls-to-action (CTAs) to enhance campaign performance.

• Create ad assets in various formats, dimensions, and specifications to meet the technical requirements of diverse digital advertising platforms and ensure optimal display.

• Maintain strict brand consistency across all creative assets while strategically adapting designs to appeal to distinct audience segments and campaign objectives.

• Interpret performance insights and feedback from marketing and growth teams to inform iterative design improvements and optimize creative effectiveness.

• Contribute to campaign brainstorming sessions by proposing innovative creative concepts and design directions aligned with strategic goals.

• Build and manage a comprehensive library of creative assets, design templates, and brand guidelines to ensure efficient and consistent creative production.

• Explore and integrate AI design tools (e.g., Midjourney, Adobe Firefly) into the creative workflow to accelerate ideation, concept development, and the creation of scalable ad production frameworks.

📝 Enhancement Note: The detailed responsibilities highlight a blend of pure design execution and strategic input, common in operations roles that bridge creative output with business objectives. The emphasis on A/B testing, performance metrics, and iterative design based on results underscores the operational aspect of this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of graphic design principles, marketing fundamentals, and digital advertising best practices is essential. Equivalent professional experience and a robust portfolio will be prioritized.

Experience: A minimum of 3 years of dedicated experience in creating B2B ad creatives specifically for digital advertising campaigns is required.

Required Skills:

• Proven expertise in designing high-converting static B2B ad creatives for major digital platforms such as LinkedIn, Google Display, and Meta.

• A strong, demonstrable portfolio showcasing a range of B2B static ad creative work, with clear examples of performance-driven design.

• Expert proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.

• Demonstrated ability to translate marketing strategy, GTM messaging, and ICP insights into compelling visual designs that drive engagement and conversions.

• Solid understanding of B2B audience conversion principles, including effective messaging hierarchy, visual attention-grabbing techniques, and strategic CTA placement.

• Familiarity and practical experience with AI design tools (e.g., Midjourney, Adobe Firefly, ChatGPT) to support and enhance ideation and creative workflows.

• Ability to manage multiple design projects simultaneously, prioritize tasks, and meet strict deadlines in a fast-paced environment.

• Strong understanding of brand consistency and the ability to adapt creative direction for different audience segments and campaign objectives. Preferred Skills:

• Prior experience working closely with performance marketing or demand generation teams.

• Familiarity with key advertising performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates, and how design impacts them.

• Experience in creating motion graphics or animated ads for digital campaigns.

• Background in marketing for SaaS, technology, or professional services industries.

• Experience utilizing project management tools such as ClickUp, Asana, or Notion for workflow management and collaboration.

📝 Enhancement Note: The "Must Haves" clearly define the core operational requirements of this role, emphasizing practical application and tool proficiency over theoretical knowledge. The "Nice to Have" skills point towards candidates who can integrate more deeply into a performance marketing ecosystem.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a minimum of 3 years of B2B static ad creative work for digital platforms (LinkedIn, Google Display, Meta).

• Case studies within the portfolio that clearly articulate the campaign objectives, target audience (ICP), design strategy, and quantifiable results (e.g., CTR improvements, conversion rate increases).

• Examples of ad variations created for A/B testing, showcasing the rationale behind design changes and their impact on performance.

• Visual examples of how brand guidelines were maintained or adapted across different campaign creative.

• Demonstrations of asset creation for multiple dimensions and formats required by various ad platforms. Process Documentation:

• Showcase an understanding of the ad creative production lifecycle, from brief interpretation and ideation to final asset delivery and iteration.

• Provide examples of how you've used design templates or repeatable frameworks to scale ad production efficiently.

• Illustrate your approach to collaborating with marketing teams, including how you incorporate feedback and performance data into your design process.

• Detail your experience with AI tools in the design process, explaining how they were used to enhance workflow or generate creative concepts.

📝 Enhancement Note: For a design role focused on performance and operations, the portfolio is paramount. This section emphasizes not just the visual output but also the strategic thinking, process awareness, and measurable impact that operations professionals look for.

💵 Compensation & Benefits

Salary Range: As an Independent Contractor role based in Brazil, working U.S. Eastern Standard Time hours, the salary will be competitive and reflect the specialized skills in B2B performance creative design. Based on industry benchmarks for mid-level graphic designers with 3+ years of experience in performance marketing creative, and considering the remote, contractor nature, a typical range for this role in Brazil, adjusted for USD equivalent for Est Standard Time work, would be approximately $2,500 - $4,000 USD per month. This estimate accounts for the contractor status, specialized B2B performance focus, and the need to align with U.S. business hours.

Benefits:

• Flexible Remote Work: Full remote work offering from anywhere within Brazil.

• Independent Contractor Status: Flexibility and autonomy in managing your work schedule within EST hours.

• Exposure to Global Campaigns: Opportunity to work on high-impact digital advertising campaigns for international clients.

• Access to Creative Tools: Potential for access to company-provided design software licenses or stipends, depending on client agreement.

• Professional Development: Opportunities to refine skills in performance marketing creative and AI-assisted design.

Working Hours: The role requires working approximately 40 hours per week, aligning with Eastern Standard Time (EST) business hours in the U.S. This ensures seamless collaboration with marketing and growth teams operating in that time zone.

📝 Enhancement Note: Salary estimation is based on the contractor status, the specific skill set (B2B performance creative design), the required experience level, and the need to align with US EST working hours from Brazil. Benefits are typical for independent contractor roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates as a talent acquisition platform, connecting companies with skilled professionals. The client is likely in the B2B SaaS, technology, or professional services sector, given the role's focus on B2B ad creatives for cold audiences. This means the environment will likely be dynamic, data-driven, and focused on growth.

Company Size: Pavago's client base can vary, but the need for specialized roles like this suggests they are likely a mid-sized to large B2B company aiming to scale their marketing efforts.

Founded: Specific founding details for the client are not provided, but the context implies an established company with mature marketing operations.

Team Structure:

• The Graphic Designer will likely be an integral part of the client's marketing or growth team, reporting to a Marketing Manager, Demand Generation Lead, or Head of Growth.

• Close collaboration with marketing specialists, copywriters, campaign managers, and potentially data analysts will be crucial for understanding campaign objectives and performance feedback.

• The role may involve working within a cross-functional team structure where creative output directly supports broader GTM initiatives. Methodology:

• Data-Driven Creative: Emphasis on using performance data (CTR, conversion rates) and A/B testing results to inform and iterate on creative designs.

• Agile Workflow: Expectation of rapid iteration and adaptation of creative assets to meet campaign needs and market feedback.

• AI Integration: Utilization of AI tools for enhanced ideation, asset generation, and workflow efficiency.

• Performance Focus: The primary driver for creative output is campaign performance and achieving specific marketing objectives.

Company Website: Pavago Company Website - https://pavago.co/ (Note: The client's specific website is not provided, but this is Pavago's platform)

📝 Enhancement Note: Inferences about culture and team structure are based on the role's requirements: performance-driven creative, B2B focus, and remote collaboration. The emphasis on data and AI suggests a forward-thinking, operations-oriented marketing team.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Mid-Level position within the creative operations or marketing operations function. It requires specialized design skills applied to specific business objectives (performance marketing) and demands an understanding of campaign strategy and data analysis.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Demand Generation Lead, or a Creative/Marketing Operations Manager. They will collaborate closely with campaign managers and performance marketers.

Operations Impact: The designer's work directly impacts the effectiveness of paid advertising campaigns, influencing key metrics such as lead generation volume, cost per lead, customer acquisition cost (CAC), and overall return on ad spend (ROAS). Their ability to create high-converting creatives is a direct driver of revenue pipeline.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative design, B2B advertising psychology, and specific platform ad requirements.

• Skill Expansion: Develop skills in motion graphics, animated ads, or advanced AI design techniques.

• Strategic Input: Grow into a role with more strategic input on creative campaign planning and testing frameworks.

• Leadership: Potential to advance to a Senior Graphic Designer or Art Director role within a larger marketing team, potentially mentoring junior designers.

• Industry Exposure: Gain extensive experience working with diverse B2B companies and their unique marketing challenges.

📝 Enhancement Note: The growth analysis focuses on how a designer can evolve within an operations-focused marketing environment, emphasizing skill development directly tied to business impact and performance.

🌐 Work Environment

Office Type: Fully Remote. This role is conducted entirely online, requiring a dedicated home office setup.

Office Location(s): Brazil. The role is open to candidates residing in Brazil, with the expectation of working within EST business hours.

Workspace Context:

• Remote Collaboration Tools: Expect to use communication and collaboration tools like Slack, Zoom, ClickUp, Asana, or Notion for team interaction, project management, and file sharing.

• Digital Asset Management: Will likely involve cloud-based storage and sharing platforms for design files and assets.

• Cross-Functional Interaction: Frequent interaction with marketing stakeholders from various departments, requiring effective virtual communication and presentation skills.

• Independent Work: A high degree of autonomy is expected, requiring self-discipline, time management, and proactive communication.

Work Schedule: Approximately 40 hours per week, with a mandatory alignment to U.S. Eastern Standard Time (EST) business hours. This means the work schedule will likely fall between Monday to Friday, during typical daytime working hours in EST.

📝 Enhancement Note: The remote nature and EST working hours are key aspects for candidates to consider, impacting daily routines and work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening (Pavago): A brief introductory call with a Pavago representative to assess basic qualifications, understand experience alignment, and review the candidate's portfolio. Be prepared to briefly walk through your most relevant B2B ad creative examples.

2. Portfolio & Creative Review: A more in-depth discussion with a member of the client's marketing or design team. This stage focuses heavily on your past B2B ad creative work. Be ready to discuss your design process, strategic thinking behind specific examples, and how you approach A/B testing and performance optimization.

3. Client Interview: A conversation with the hiring team (likely Marketing Manager, Demand Gen Lead). This interview will assess your collaboration style, understanding of B2B campaign goals, and how you integrate with marketing and growth teams. Focus on examples of successful collaborations and how your creative work supported campaign objectives.

4. Final Interview: A final alignment conversation to discuss expectations, contractor terms, and confirm mutual fit.

Portfolio Review Tips:

• Highlight Performance: Your portfolio should not just showcase aesthetics but demonstrable results. For each B2B ad creative example, include: target audience (ICP), campaign objective, design strategy, key messaging, and quantifiable results (e.g., "Increased CTR by X%," "Drove Y leads").

• Showcase Variation: Include examples of ad variations created for A/B testing. Explain the rationale behind the differences and how they were intended to impact performance.

• Platform Specificity: Demonstrate understanding of platform nuances. Show creatives designed specifically for LinkedIn, Google Display, or Meta, and explain why they are suited for those platforms.

• Process Articulation: Be ready to articulate your workflow, from receiving a brief to final asset delivery, including how you incorporate feedback and performance data.

• AI Integration Examples: If possible, include examples where AI tools were used to aid ideation or production, explaining the benefit.

Challenge Preparation:

• Creative Brief Interpretation: Be prepared for a hypothetical scenario where you are given a brief and asked to outline your creative approach, potential concepts, and testing strategy.

• Performance Metric Discussion: Be ready to discuss how specific design choices impact metrics like CTR, CPC, and conversion rates.

• Collaboration Scenarios: Prepare to discuss how you would collaborate with copywriters, campaign managers, and data analysts to achieve campaign goals.

📝 Enhancement Note: This section provides actionable advice tailored to a performance-driven creative role, emphasizing the portfolio's role in demonstrating impact and the interview's focus on strategic thinking and collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for professional ad creative production.

• Canva: Proficiency is also acceptable, indicating flexibility and familiarity with user-friendly design platforms.

• AI Design Tools: Familiarity and experience with tools like Midjourney, Adobe Firefly, or ChatGPT for ideation, concept development, and workflow acceleration.

Analytics & Reporting:

• While not a primary responsibility, familiarity with advertising performance metrics (CTR, CPC, conversion rates) is essential for understanding campaign results and iterating designs. CRM & Automation:

• Project Management Tools: Experience with tools such as ClickUp, Asana, or Notion is preferred for managing projects, tracking tasks, and collaborating with teams.

📝 Enhancement Note: The tools listed are critical for this role. Emphasis is placed on both traditional design software and emerging AI tools, reflecting modern creative operations stacks.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and impacting key business metrics. Designs are judged by their effectiveness in driving clicks and conversions.

• Data-Informed: Decisions are guided by performance data, A/B testing results, and insights from marketing and growth teams.

• Collaborative: Working effectively with cross-functional teams, including marketers, copywriters, and campaign managers, is key to success.

• Agile & Iterative: A willingness to adapt designs quickly based on feedback and performance data, embracing a continuous improvement mindset.

• Efficiency-Oriented: Utilizing tools and processes, including AI, to optimize workflows and scale creative production effectively.

Collaboration Style:

• Proactive Communication: Essential for a remote role, requiring regular updates on project status, design concepts, and performance feedback.

• Feedback Integration: Openness to constructive criticism and the ability to incorporate feedback from marketing stakeholders to refine designs.

• Cross-Functional Partnership: Working as a partner with marketing teams, not just as an order-taker, by contributing creative ideas and strategic insights.

• Shared Goal Alignment: Focusing on collective campaign objectives and understanding how individual creative contributions support the larger marketing strategy.

📝 Enhancement Note: The culture and values are inferred from the job description's emphasis on performance, data, collaboration, and efficiency, typical of operations-focused environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Abstract Concepts: The challenge of visually representing complex B2B messaging, GTM strategies, and ICP nuances into compelling static ads.

• Performance Pressure: Designing for specific performance metrics (clicks, conversions) rather than solely aesthetic appeal requires a different mindset and constant iteration.

• Remote Collaboration: Maintaining seamless communication and collaboration with a distributed team across different time zones.

• Rapid Iteration: The need to quickly produce multiple variations for A/B testing and adapt designs based on potentially fast-changing campaign performance.

• AI Integration Learning Curve: Staying updated with and effectively integrating new AI design tools into established workflows.

Learning & Development Opportunities:

• Mastering Performance Creative: Gaining deep expertise in what makes B2B ad creatives perform across different platforms and audiences.

• Advanced A/B Testing: Understanding sophisticated testing methodologies and how to design for statistically significant results.

• AI Tool Proficiency: Becoming adept at leveraging AI for creative ideation, asset generation, and workflow optimization, positioning you at the forefront of design technology.

• Cross-Functional Acumen: Developing a stronger understanding of marketing strategy, demand generation, and performance analytics.

• International Project Exposure: Working on campaigns for diverse B2B clients, offering broad industry exposure.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific demands of a performance-oriented, remote, and AI-integrated design role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a GTM strategy and ICP insights and translating them into a series of high-converting static ad creatives for LinkedIn." (Prepare to walk through a specific example from your portfolio, detailing your thought process for messaging hierarchy, visual elements, and CTA.)

• "How do you approach A/B testing for ad creatives? What elements do you typically test, and how do you use the results to iterate on your designs?" (Be ready to discuss specific examples of tests you've run and the impact on performance metrics.)

• "Walk us through an instance where you had to collaborate with a marketing or campaign manager to refine an ad creative based on performance data or feedback. What was the challenge, and what was the outcome?" (Focus on your communication, problem-solving, and ability to incorporate feedback.) Company & Culture Questions:

• "What do you understand about Pavago's client base and the types of B2B companies we work with?" (Research Pavago's website and target industries.)

• "How do you ensure brand consistency while also tailoring creatives for different audience segments or campaign objectives?" (Discuss your methods for managing brand assets and adapting creative.)

• "How do you stay updated with the latest trends in digital advertising creative and design tools, especially AI?" (Mention industry blogs, forums, or specific resources you follow.) Portfolio Presentation Strategy:

• Focus on Impact: For each piece presented, clearly state the objective, your role, the target audience, the design strategy, and the quantifiable results achieved. Use metrics like CTR, conversion rates, or lead volume.

• Tell a Story: Structure your presentation around case studies. Explain the "before" (the challenge/brief), the "during" (your design process, iterations, use of tools), and the "after" (the results and learnings).

• Demonstrate A/B Testing: Show examples of different creative variations you developed for testing. Explain the hypothesis behind each variation.

• Highlight AI Usage: If applicable, point out specific examples where AI tools were leveraged and explain the benefit to the creative process or outcome.

• Conciseness: Be mindful of time. Prepare to present your strongest, most relevant examples efficiently.

📝 Enhancement Note: Interview preparation is geared towards demonstrating practical skills, strategic thinking, and a results-oriented approach, crucial for operations-aligned creative roles.

📌 Application Steps

To apply for this operations-focused graphic design position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest B2B static ad creative examples for digital platforms. Prioritize case studies that highlight performance metrics, A/B testing, and successful collaboration with marketing teams. Ensure it's easily accessible and professionally presented.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "B2B Graphic Design," "Static Ad Creatives," "Performance Marketing," "Adobe Creative Suite," "Canva," "AI Design Tools," and specific platforms (LinkedIn, Google Display, Meta). Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, your understanding of B2B conversion principles, and your experience with A/B testing and AI tools. Prepare specific examples for behavioral questions related to collaboration and problem-solving. Rehearse your portfolio walkthrough.

• Company Research: Familiarize yourself with Pavago and the general landscape of B2B SaaS/tech marketing to understand the context of the client's needs and demonstrate your industry awareness during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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