B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago (on behalf of client)

Location: Mexico

Job Type: Full-Time - Independent Contractor

Category: Marketing & Creative Operations

Date Posted: April 30, 2026

Experience Level: Mid-Level

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing static B2B ad creatives tailored for cold audiences across digital platforms.

• Translate go-to-market messaging, campaign strategy, and Ideal Customer Profile (ICP) insights into visually compelling ad assets.

• Collaborate closely with marketing and growth teams to optimize ad creative performance and drive clicks and conversions.

• Leverage AI tools to enhance ideation, concept development, and streamline creative workflows for scalable ad production.

• Maintain brand consistency while adapting creatives for diverse audience segments and campaign objectives.

📝 Enhancement Note: This role is specifically focused on performance-driven B2B graphic design for digital advertising, emphasizing the creation of static ad creatives that directly contribute to campaign success metrics like click-through rates (CTR) and conversions. The "Independent Contractor" status implies a focus on project-based delivery and self-management of work hours within a general framework.

📈 Primary Responsibilities

• Design and produce high-converting static B2B ad creatives for platforms including LinkedIn, Google Display Network, and Meta (Facebook/Instagram).

• Interpret and translate complex campaign briefs, messaging frameworks, and overarching go-to-market strategies into impactful visual concepts.

• Develop multiple ad variations, including diverse headlines, visuals, layouts, and calls-to-action (CTAs), to facilitate robust A/B testing strategies.

• Create ad assets in various formats and dimensions to ensure strict adherence to the technical specifications and best practices of different digital advertising platforms.

• Ensure rigorous brand consistency across all creative outputs while strategically tailoring visuals and messaging to resonate with specific audience segments and their unique needs.

• Interpret Ideal Customer Profiles (ICPs), refined messaging strategies, and distinct campaign objectives to guide the creative direction and ensure strategic alignment.

• Actively collaborate with marketing and growth teams to guarantee that all creative assets directly support and align with overarching campaign performance goals and KPIs.

• Participate proactively in campaign brainstorming sessions, contributing innovative and effective creative ideas for new ad concepts and testing hypotheses.

• Review campaign performance insights and data with the marketing team, utilizing feedback to iterate on and optimize creative designs for continuous improvement.

• Manage a pipeline of multiple ad creative projects concurrently, ensuring high standards of quality and meticulous adherence to project deadlines.

• Build and diligently maintain a comprehensive library of creative assets, reusable design templates, and essential brand materials for efficient access and utilization.

• Develop standardized design templates and repeatable creative frameworks to enable scalable and efficient ad production processes.

• Integrate and utilize AI design tools to accelerate ideation, concept exploration, and enhance overall creative production workflows.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance marketing principles, requiring the designer to not only possess strong aesthetic skills but also a strategic understanding of how design impacts conversion rates. The mention of "go-to-market messaging," "ICP insights," and "campaign strategy" indicates a need for deep collaboration with marketing and sales enablement functions.

🎓 Skills & Qualifications

Education: Not specified. A degree in Graphic Design, Marketing, Communications, or a related field is often preferred but not strictly required if demonstrable experience and portfolio are strong.

Experience: Minimum of 3 years of dedicated experience in creating B2B ad creatives specifically for digital advertising campaigns.

Required Skills:

• Proven track record in designing high-converting static B2B ad creatives for major platforms such as LinkedIn, Google Display, and Meta.

• Expert proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.

• Demonstrated ability to effectively translate marketing strategy, complex messaging, and campaign objectives into compelling and visually impactful designs.

• Solid understanding of B2B audience conversion principles, including effective messaging hierarchy, visual attention-grabbing techniques, and strategic CTA placement.

• Familiarity and practical experience with AI design tools (e.g., Midjourney, Adobe Firefly, ChatGPT) to support ideation, concept development, and creative workflow acceleration.

• Ability to manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced environment.

Preferred Skills:

• Prior experience working collaboratively with performance marketing or demand generation teams.

• Familiarity with key advertising performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates.

• Experience in creating motion graphics or animated ad creatives.

• Background or understanding of marketing within SaaS, technology, or professional services industries.

• Experience utilizing project management tools such as ClickUp, Asana, or Notion for workflow organization and collaboration.

📝 Enhancement Note: The "Must Haves" clearly define the core technical and experiential requirements. The "Nice to Have" skills suggest areas where candidates can differentiate themselves, particularly if they have experience in performance-driven marketing environments or specific industry sectors relevant to the client. The AI tool requirement is a significant differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, specifically showcasing static B2B ad creatives designed for platforms like LinkedIn, Google Display, or Meta.

• The portfolio should demonstrate a clear understanding of B2B advertising psychology, highlighting how designs were optimized for conversion.

• Include case studies or examples that illustrate the translation of campaign briefs, messaging, and ICP insights into visual ad concepts.

• Showcase examples of multiple ad variations designed for A/B testing, demonstrating an iterative design approach.

Process Documentation:

• Candidates should be prepared to discuss their design process for ad creatives, from brief interpretation to final asset delivery.

• Be ready to explain how you incorporate performance insights and A/B testing results into your design iterations.

• Demonstrate experience in managing a library of creative assets and developing templates for efficient production.

• Discuss how you leverage AI tools within your creative workflow to enhance speed and quality.

📝 Enhancement Note: The portfolio requirement is highly specific, emphasizing performance and B2B context. Candidates must curate their submissions to directly address these points, rather than providing a general design portfolio. The ability to articulate a structured, data-informed design process is crucial.

💵 Compensation & Benefits

Salary Range: As an Independent Contractor role based in Mexico, the salary would typically be determined by market rates for skilled B2B graphic designers with performance advertising experience. Research suggests a range of $25,000 - $45,000 MXN per month for a full-time, experienced independent contractor in Mexico, depending on the specific skill set, years of experience, and the client's budget. For US-based clients, rates may also be benchmarked against US contractor rates, potentially ranging from $50,000 - $80,000 USD annually (pro-rated for contractor status).

Benefits: As an Independent Contractor, traditional employee benefits such as health insurance, paid time off, and retirement plans are typically not provided by the client. The contractor is responsible for their own benefits and tax obligations.

• Flexibility: The primary benefit is the flexibility to work remotely and set one's own schedule, within the framework of required working hours (EST).

• Direct Impact: Opportunity to work on high-impact campaigns and directly influence marketing outcomes.

• Skill Development: Exposure to AI tools and performance marketing strategies.

Working Hours: Working Hours are specified as Eastern Standard Time (U.S. Hours). This typically implies a standard 40-hour work week, with flexibility in scheduling to accommodate collaboration with teams operating within the EST time zone. Specific daily start/end times may be negotiable but require availability during core business hours for meetings and collaboration.

📝 Enhancement Note: Salary estimation is based on common contractor rates in Mexico for skilled creative professionals, adjusted for the US client context. It's crucial for candidates to understand their tax liabilities as independent contractors. The "Independent Contractor" status significantly impacts the benefits package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates as a talent acquisition platform, connecting companies with skilled professionals. The client's industry is not explicitly stated but is implied to be in the B2B technology sector (SaaS, technology, professional services) given the role's focus. This context suggests a fast-paced, results-oriented environment.

Company Size: Pavago itself is likely a tech-enabled service provider. The client company size is not specified but the need for dedicated B2B ad creatives suggests a company with established marketing operations, potentially a mid-sized to large enterprise or a rapidly scaling startup.

Founded: Pavago's founding date is not provided, but as a modern talent platform, it likely operates with agile methodologies and a focus on efficient talent placement. The client's founding date would offer more insight into their maturity and operational depth.

Team Structure:

• The designer will likely be part of a broader marketing or growth team within the client company.

• This team would include roles such as marketing managers, campaign specialists, copywriters, and potentially other designers or agencies.

• Collaboration will be cross-functional, involving direct interaction with marketing leadership and campaign managers.

Methodology:

• Data-Driven Creativity: Emphasis on using campaign performance data and A/B testing results to inform and refine creative design decisions.

• Agile Workflow: Expectation of iterative design processes, quick turnarounds, and adaptability to changing campaign needs and insights.

• AI Integration: Proactive use of AI tools to enhance efficiency and explore creative possibilities.

• Performance Focus: All creative work is geared towards achieving measurable business outcomes, such as increased CTR and conversion rates.

Company Website: Pavago: Not directly applicable for the client; the client's website would be the relevant link. Pavago's website: pavago.co

📝 Enhancement Note: The "client" is the operative entity for understanding the work environment. The B2B focus and performance-driven nature of the role suggest a culture that values data, efficiency, and measurable results.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring specialized skills and a minimum of 3 years of experience. It's not an entry-level position but is focused on execution within a defined domain (B2B ad creative design). The "Independent Contractor" status means career progression is typically project-based or through securing longer-term contracts, rather than traditional internal promotions.

Reporting Structure: The designer will report to a marketing manager, campaign lead, or creative director within the client organization. This individual will provide briefs, feedback, and performance insights. Collaboration will extend to other marketing team members, copywriters, and potentially sales teams.

Operations Impact: The designer's work directly impacts the client's ability to acquire new customers through digital advertising. High-performing creatives are essential for lead generation, brand awareness, and ultimately, revenue growth. Effective ad creative design directly influences campaign ROI by improving efficiency and effectiveness.

Growth Opportunities:

• Skill Specialization: Deepen expertise in B2B performance creative design, AI-assisted design, and specific platform advertising best practices.

• Industry Exposure: Gain experience across different B2B industries (SaaS, tech, professional services) depending on the client's portfolio.

• Portfolio Expansion: Build a strong portfolio with proven results from high-impact campaigns, which can lead to more lucrative contract opportunities.

• Client Relationship Building: Develop strong working relationships with clients, potentially leading to repeat business or referrals for other contract roles.

• Motion Graphics/Animation: Develop skills in motion graphics or animated ads, as listed in the "Nice to Have" section, to expand service offerings.

📝 Enhancement Note: Growth in this context is less about climbing a corporate ladder and more about enhancing specialized skills, expanding the professional network, and securing better contracting opportunities. The role offers a chance to become a highly sought-after specialist in performance-driven B2B creative.

🌐 Work Environment

Office Type: This is a fully remote role, requiring the designer to have a suitable home office setup with reliable internet connectivity. There is no physical office associated with this position.

Office Location(s): The role is remote within Mexico. While the working hours are EST, the physical location of the contractor is Mexico.

Workspace Context:

• The workspace will be the contractor's own home office, requiring self-discipline and time management skills.

• Access to necessary software (Adobe Creative Suite, Canva) and AI tools will be the contractor's responsibility, though the client may provide licenses for specific project management or communication tools.

• Collaboration will primarily occur through digital channels like Slack, email, video conferencing (Zoom, Google Meet), and potentially project management platforms.

• The environment is expected to be dynamic and fast-paced, typical of growth-focused marketing teams.

Work Schedule: The role requires adherence to Eastern Standard Time (U.S. Hours), implying availability for meetings and collaboration during typical U.S. business hours. While the contractor can set their own daily schedule, core availability for real-time communication is essential. A standard 40-hour work week is generally expected for a full-time independent contractor role.

📝 Enhancement Note: The remote nature requires strong self-management. The EST working hours are a critical constraint for candidates based in Mexico, necessitating careful consideration of time zone overlap for effective collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary call to assess basic qualifications, experience alignment, and initial portfolio overview. Be ready to discuss your background in B2B ad design and your understanding of performance marketing.

• Portfolio & Creative Review: A more in-depth session focused on your submitted portfolio. Be prepared to walk through specific examples of your B2B ad creatives, explain your design process, the rationale behind your creative choices, and how you've incorporated client feedback or performance data. Discuss your proficiency with Adobe Creative Suite/Canva and AI tools.

• Client Interview: Conversation with the hiring team from the client company. This will focus on your ability to collaborate, understand B2B campaign objectives, and contribute to their specific marketing strategies. Expect questions about your experience with performance metrics and working with marketing teams.

• Final Interview: A final discussion to align on expectations, contract terms, and confirm mutual fit for the independent contractor engagement.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest B2B static ad creative examples that best demonstrate your ability to drive conversions for cold audiences on platforms like LinkedIn, Google, or Meta.

• Highlight Performance: For each selected piece, clearly articulate the objective, the target audience (ICP), the messaging strategy, your design choices, and any measurable results (e.g., improved CTR, conversion rate). If specific metrics aren't available, explain the design principles you applied to achieve performance.

• Showcase Process: Be prepared to explain your end-to-end design process for ad creatives, including how you interpret briefs, conduct research, iterate based on feedback, and utilize AI tools.

• Platform Specificity: If possible, highlight examples tailored to specific platforms mentioned (LinkedIn, Google Display, Meta).

• Conciseness is Key: Present your portfolio clearly and concisely, focusing on impact and relevance to the role's requirements.

Challenge Preparation:

• While not explicitly mentioned, be prepared for a potential design challenge. This could involve creating a sample ad creative based on a hypothetical brief or critiquing existing ad creatives.

• Focus on demonstrating your understanding of B2B advertising psychology, your ability to translate messaging into visuals, and your creative problem-solving skills.

• Practice articulating your design decisions and their connection to campaign goals under pressure.

📝 Enhancement Note: The interview process is structured to progressively assess technical skills, strategic thinking, and cultural fit. A strong, relevant portfolio is paramount. Candidates should anticipate discussing their process and results in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, specifically Photoshop and Illustrator for static ad creation. InDesign may be useful for template development.

• Canva: Proficiency is an acceptable alternative or complement to Adobe Suite, particularly for faster iterations and template-based designs.

• AI Design Tools: Familiarity and practical use of tools like Midjourney, Adobe Firefly, or ChatGPT for ideation, concept generation, and workflow acceleration.

Analytics & Reporting:

CRM & Automation:

• Project Management Tools: Familiarity with ClickUp, Asana, or Notion is a "Nice to Have," indicating the client may use these for task management and collaboration. The ability to adapt to the client's chosen project management system is key.

• Communication Tools: Proficiency with typical digital collaboration platforms such as Slack, Microsoft Teams, Zoom, or Google Meet is expected.

📝 Enhancement Note: The emphasis on Adobe Creative Suite/Canva and AI tools is critical. Candidates must be able to demonstrate practical application of these technologies in their portfolio and during interviews.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on delivering measurable results and contributing directly to campaign success and revenue generation.

• Data-Informed: Valuing data analysis and performance metrics to guide design decisions and iterative improvements.

• Collaborative: Willingness to work closely with marketing teams, integrate feedback, and contribute to shared campaign goals.

• Efficient: A drive for streamlined workflows, utilizing tools and methodologies to maximize productivity and deliver on time.

• Innovative: Openness to exploring new creative approaches, leveraging AI, and testing new concepts to achieve better outcomes.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing managers, copywriters, and campaign specialists, requiring clear communication and understanding of different roles.

• Feedback-Driven: A culture of constructive feedback, where designs are reviewed and iterated upon based on input from stakeholders and performance data.

• Proactive Communication: Regular updates on project status, potential challenges, and creative ideas are encouraged.

• Partnership Approach: Working as a partner with the marketing team to achieve common objectives, rather than just executing tasks.

📝 Enhancement Note: The culture is likely fast-paced and results-driven, common in performance marketing teams. Adaptability and a collaborative spirit are essential for success in this contract role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The primary challenge is to create visually appealing designs that also adhere to strict performance metrics and conversion goals for cold audiences.

• Time Zone Differences: Working within EST hours from Mexico may require adjustments to personal schedules and careful coordination for real-time collaboration.

• Interpreting Data: Effectively translating complex campaign performance data into actionable design improvements can be challenging.

• Rapid Iteration: The need for quick turnarounds and frequent A/B testing can create pressure to produce multiple variations rapidly.

• AI Tool Integration: Mastering and effectively integrating AI tools into a creative workflow to enhance, not replace, human creativity and strategic thinking.

Learning & Development Opportunities:

• Advanced Performance Creative Skills: Deepen understanding of what makes B2B ad creatives perform, including psychological triggers and platform-specific best practices.

• AI Tool Proficiency: Become an expert in leveraging AI for design, staying ahead of industry trends.

• Cross-Platform Expertise: Gain experience designing for a wider array of digital advertising platforms.

• Industry Insights: Develop a stronger understanding of the SaaS, technology, or professional services industries through client work.

• Portfolio Building: Consistently create high-impact projects that enhance professional marketability.

📝 Enhancement Note: This role offers a significant opportunity to specialize in a high-demand area of digital marketing: performance-driven B2B creative design. Overcoming the challenges directly leads to valuable skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting static B2B ad creative for a cold audience on LinkedIn, from brief to final asset." (Focus on strategy, tools, ICP, messaging, and performance iteration.)

• "How do you balance brand consistency with the need to create visually distinct ad variations for A/B testing?" (Discuss your approach to creative frameworks and testing.)

• "Imagine a campaign has a low CTR. What design-related hypotheses would you explore, and how would you test them?" (Demonstrate your analytical and iterative design thinking.)

Company & Culture Questions:

• "What do you know about Pavago and our client's industry?" (Research the client's industry if possible; focus on B2B tech/SaaS.)

• "How do you typically collaborate with marketing managers or campaign specialists?" (Emphasize proactive communication and partnership.)

• "What are your expectations regarding feedback and iteration on your designs?" (Show openness to constructive criticism.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a concise story: the problem/objective, your solution (the design), and the outcome (performance, if available, or design rationale).

• Data Focus: Highlight any quantitative results or explain the qualitative reasoning behind your design choices that aim for performance.

• Process Demonstration: Use your portfolio as a basis to explain your workflow, including how you interpret briefs, use tools, and iterate.

• AI Integration Showcase: If possible, point out elements in your work that were facilitated or enhanced by AI tools.

• Conciseness and Clarity: Keep your presentation focused and avoid jargon. Be ready to answer specific questions about your design decisions.

📝 Enhancement Note: Prepare to articulate your design process, your understanding of performance marketing, and your ability to collaborate effectively. Your portfolio is your primary tool.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate a portfolio that specifically features 3-5 of your strongest B2B static ad creatives designed for digital platforms (LinkedIn, Google Display, Meta). Ensure these examples highlight your ability to drive clicks and conversions for cold audiences.

• Resume Optimization: Tailor your resume to emphasize your experience in B2B graphic design, performance marketing, proficiency with Adobe Creative Suite/Canva, and any experience with AI design tools. Quantify achievements where possible (e.g., "Designed ad creatives that increased CTR by X%").

• Interview Preparation: Practice walking through your portfolio, explaining your design process, and articulating how your creative work supports business objectives. Prepare to discuss your experience with A/B testing and campaign strategy.

• Company Research: Understand Pavago's role as a talent platform and, if possible, research the client's industry (likely B2B tech/SaaS) to better understand their market and potential campaign needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.